October 16, 2026
Good Morning. Tesla’s new Roadster drove upside down, flipped in midair and hit 60 mph in under a second. Production starts in 2028. Plus, KFC dumps Pepsi, a 204-mph Diablo, and the fireplace video worth $1 million (first time here? Join 523,000 Betterists ).
Yesterday’s most clicked link : 10 sheet-pan dinners ready on repeat
TOP STORY TODAY
Roadster Takes Flight
Tesla finally showed off its next-generation Roadster Thursday night at a SpaceX test site near Waco, Texas, nearly nine years after it began taking $50,000 deposits. Musk says production starts in 2028.
The prototype climbed a towering ramp and clung to it upside down , using fans that suck it to the road, then fired air thrusters to flip and float down. A second run hit 60 mph in a claimed 0.8 seconds ( video ).
Tesla named no price but listed three versions, topped by a one-seat “Rocket” with thrusters built for flight. Musk conceded it may not be street-legal everywhere. The whole reveal ran under 30 minutes ( see photos ).
Barrel Victim Named
The body found in a barrel at Lake Mead in 2022 finally has a name: Edward “Buddy” Jackson of Arkansas ( see photo ), Las Vegas officials announced Thursday. Police believe he was killed in the early 1980s.
Boaters spotted the old drum as drought lowered the reservoir. Inside, he wore clothes from the late ’70s and had been shot once in the head. A bone sample, a university genealogy lab and a relative’s DNA finally matched him.
Nobody reported him missing, and police say they’ve found no ties to Las Vegas and no evidence of a mob link, despite years of speculation. His killer is still unknown ( watch the news conference ).
Norm’s Last Laugh
Judd Apatow’s documentary Norm: The Tale of Norm Macdonald premieres today on Netflix. There are no talking heads. The late comic tells his own story through home videos, photos, old interviews and narration from his fake memoir.
It revisits his SNL firing : an NBC executive friendly with O.J. Simpson reportedly pulled him from Weekend Update over relentless O.J. jokes. He also hid a 2013 cancer diagnosis from nearly everyone, inspired by an actor who did the same.
Macdonald died in 2021 at 61, and his Weekend Update and Conan clips have since found a whole new generation online. The R-rated film is streaming now ( watch the trailer ).
TOGETHER WITH NAVAN EDGE
Girl math but make it: loyalty points
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If you have to travel for work, you might as well make it work for you.
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GET 1% BETTER
4 Dumb Ideas that Made People Rich
My First Million dug into businesses that sound ridiculous and made millions anyway.
- A fireplace on YouTube. One 10-hour fireplace video from Romania has 157 million views and earned over $1 million.
- Stars nobody owns. The International Star Registry sells star “names” that aren’t official. Prestige details like a Swiss vault and the Library of Congress do the selling.
- The feature nobody asked for. Birthday Alarm’s founder spent two years on an address book nobody wanted. Handling support himself, he saw users loved the birthday reminders, pivoted, and hit 50 million members.
- Foam hats. Sellers like Foam Party Hats turn viral sports moments, like a cheese-grater hat for Bears fans, into merch fast.
None of them built a better product. They noticed what people already wanted.
Read our 5-minute summary .
Learn From Gary Vee, Seth Godin, and Bill Gurley
Most business advice comes from people who've never built a business.
Scott Clary has interviewed 1,400+ founders, CEOs, and investors on the Success Story podcast . His newsletter turns those conversations into mental models you can use.
Here's what readers learned from recent guests:
- Bill Gurley on the pattern behind extraordinary careers
- Seth Godin on why most people confuse tactics with strategy
- How Royal Caribbean grew from $550M to $90B, from chairman Richard Fain
- Guy Kawasaki on what launching the Macintosh taught him about meaningful work
- The Nutrafol founder's path from personal crisis to a $3.5B exit
- Blockchain’s CEO on surviving 13 years of crypto cycles
- Gary Vaynerchuk on why you have to stop blaming everyone else for your failures
It's free every week. Join 321,000+ readers learning from people who've actually done it. Subscribe to Scott's Newsletter here .
THE MARKET
Business & Markets
▲ Netflix cuts about 1,000 jobs, 6% of staff, in its largest layoff, days before Tuesday’s earnings report | The stock’s 20% slide this year
▲ CoreWeave’s bonds now yield nearly 15%, deep in junk territory, as AI debt fears sank its stock 15.5% in a day | The chipmaker posting record profit off the same boom
▲ Anthropic told investors third-quarter revenue hit $16.8 billion, up 45% in three months, ahead of an expected November IPO | The Asian chip selloff it landed in
THE OTHER 99%
5 Stories
▲ The Brewers reach their first World Series in 44 years, sweeping the two-time champion Dodgers | Wild facts from the comeback sweep
▲ Nathan Fielder’s Elizabeth Holmes documentary opens today with record Alamo Drafthouse presales and 100% from critics | Why Holmes hasn’t watched it yet
▲ Al Pacino gets SAG-AFTRA’s Life Achievement Award Feb. 28, the 62nd actor ever honored | Every legend who’s won it before
▲ KFC drops Pepsi for Coca-Cola in U.S. restaurants next year, ending a tie dating to 1986 | The 3,700 restaurants making the switch
▲ World’s oldest known shipwreck, as old as the Great Pyramid, found off Turkey’s coast | Photos of the 4,700-year-old cargo jars
TOGETHER WITH COCOJUNE
The Post-Workout Snack that Doesn’t Taste Like a Shake
After a long run or a Saturday lift, most of us chug a shake and call it done. This fall, make a bowl you actually look forward to.
The fall refuel bowl:
- A big scoop of Cocojune, the creamy, plant-based yogurt made with organic coconuts and probiotic cultures
- A sliced banana or apple
- A spoonful of nut butter
- Granola and a shake of cinnamon
Or blend it all into a smoothie for the drive home from the gym, or from the kids’ Saturday games.
Build your refuel bowl with Cocojune .
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Fun Links
Top comedian’s mantra for stressful mornings [ Video ]
Lamborghini Diablo top-speed tested at 204 mph [ Article ]
Wildlife Photographer of the Year winners [ Photos ]
Theo Von and Josh Brolin talk sobriety [ Video ]
Garlic steak bites with spinach couscous [ Recipe ]
Older adults kept muscle only with HIIT [ Study ]
Most-used AI chatbots, ranked [ List ]
Why 1% Better? Most self-improvement swings between burning out and rusting out. 1% Better is the antidote. In five minutes each morning, we help you get smarter about the news, your health and your money, with small tips you can use to get a little better every day.