Adidas told Australia's Federal Court that White Fox sells and advertises clothing with four parallel stripes that infringe its three stripe trademark.
Zoom in: Adidas says that since at least March, White Fox has been selling and advertising clothes with four parallel stripes of equal width, and that the Sydney company refused repeated requests to stop.
What they're saying: Lawyers for Adidas told the court that White Fox, in advertising and selling its four stripe clothes, had the "intention to trade off our reputation".
The other side: White Fox denied any breach of trademark in the Federal Court on Friday. Its lawyers told Justice Ian Jackman that the firm intends to argue that Cotton On, Sportscraft and Glassons sell clothes with similar decorative stripes.
- Adidas also claims that White Fox advertisements for four striped clothes and branded socks feature people wearing genuine Adidas items.
Between the lines: The claim says White Fox is drawing an association in the minds of consumers between the two brands, or at least sailing close to the wind.
By the numbers: Adidas reported 24.8 billion euros in revenue in 2025 and is seeking damages, asking that White Fox hand over the profit from the products plus interest and costs.
- White Fox is popular with teenagers and young adults in Australia, the UK and the US, and has grown through billboards, bus advertising and university age influencers.
What's next: A trial of three to four days is expected early next year, the court heard.
Why it matters: The three stripe mark carries most of the Adidas visual identity, and this case sets how close a rival pattern can come in Australia before a court calls it deceptive.
