Tony Robbins: This Mindset Shift Will Change How You Manifest Forever
Breakthroughs happen in a specific sequence: State first, then Story, then Strategy. Most people reverse this order and fail. When facing something new, they ask 'how?' which creates uncertainty and hesitation. Instead, change your mental state first—find certainty, passion, conviction. From that st
1h 10mKey Takeaway
Breakthroughs happen in a specific sequence: State first, then Story, then Strategy. Most people reverse this order and fail. When facing something new, they ask 'how?' which creates uncertainty and hesitation. Instead, change your mental state first—find certainty, passion, conviction. From that state, you can rewrite limiting beliefs. Once your story shifts, you'll find or create the strategy needed. This sequence—state, story, strategy—is the formula for lasting change in any area of life.
Episode Overview
Tony Robbins shares profound insights on creating breakthroughs, managing uncertainty, and building internal certainty. Filmed at a $150 million home in Bel Air designed by architect Arty Trgarian, the conversation covers the universal human experience of extreme stress, the importance of preparation ('winter is coming'), and how to use challenges as fuel for growth. Robbins reveals his three-part breakthrough formula and discusses how identity, state management, and anticipation create freedom from fear.
Key Insights
The Universal Limiting Belief: 'I'm Not Enough'
From struggling individuals to accomplished figures like Anthony Hopkins, most people face the same core fear: 'I'm not enough.' This manifests differently depending on life stage—perhaps you excel in business but struggle in relationships, or succeed with family but neglect health. The deeper fear beneath 'not enough' is that if you're inadequate, you won't be loved. People cope by focusing only on their strengths while avoiding areas that expose this fear, creating imbalanced lives.
The Breakthrough Formula: State → Story → Strategy (Not the Reverse)
Most people fail by starting with strategy ('how do I do this?'), which creates uncertainty and hesitation when facing something new. The correct sequence is: (1) Change your STATE first—cultivate certainty, passion, and conviction in your body and mind. (2) From that empowered state, change your STORY—the limiting beliefs you tell yourself ('I've tried everything' actually means you tried two things repeatedly). (3) Only then tackle STRATEGY—with the right state and story, you'll find or create the methods needed. This sequence is like a phone number or vault combination: right numbers, wrong order = failure.
External Certainty is an Illusion—Build Internal Certainty
People falsely believe certainty comes from jobs, income, or others' responses—this is 'rented certainty' that creates fear when threatened. True power comes from training yourself to feel internal certainty regardless of external circumstances. Ask: could you walk across the street and get hit by a bus? There's no guarantee. The identity shift needed is: 'I'm the person who will find a way, no matter what.' This internal certainty changes how you show up in relationships, business, and all areas of life.
Everyone Experiences Extreme Stress—It Either Uses You or You Use It
House fires, job loss, illness, death, robbery, government shutdowns—extreme stress is universal, regardless of wealth, intelligence, or faith. When crisis hits, you either use stress or it uses you. By pushing through hell, three transformations occur: (1) You discover your true strength. (2) You identify real friends versus superficial ones. (3) You build immunity to future stress—like a vaccination. Each crisis survived makes you stronger, more resilient, and less fearful of what's ahead.
Anticipation is Power; Reaction is Fear
Understanding predictable patterns in business, parenting, or life stages allows you to anticipate challenges rather than react to them. First-time parents panic when a child gets sick; fourth-time parents know it's a normal stage. New businesses face cash flow challenges; mature businesses shouldn't. Study patterns in advance so you're not caught off-guard. Anticipation creates power and calm; reaction creates fear and poor decisions. Preparation transforms uncertainty into manageable challenges.
Your State Determines Your Story and Beliefs
When angry, you suddenly remember everything you've been upset about with someone. When in love, nothing seems wrong with life. Your emotional state controls which beliefs you access and which story you tell yourself. 'Look before you leap' and 'he who hesitates is lost' are contradictory beliefs—your state determines which one you choose. This is why mastering your mental and emotional state is the foundation of all lasting change. Without state management, you get temporary change at best.
Notable Quotes
"When you try to get yourself to do something you've never done before, it produces that kind of uncertainty. So I always tell people if you want a breakthrough, I think of it as three things at the most simple level to create a breakthrough."
"If you change the story, you can get a strategy that works. But the order people work on is strategy. You rarely pay attention to story. But the one before that is where we need to start. It's your state."
"There was never any external certainty. You've had rented certainty. You've convinced yourself hypnotically that you're certain because you had a job and you had this. None of this—you walk across the street and get hit by a bus, right? There's so much that can happen."
"Everyone's going to experience extreme stress. I don't care if you're the most God-fearing, loving human being. I don't care if you're religious. I don't care if you're smart as a whip. I don't care if you're the richest person. No one escapes massive, massive stress."
"When you go through those steps, now that internal certainty inside you just builds and builds and builds. And then what happens is life has got a different experience because it's like some part of you goes, 'God's guiding me, or I've always found a way in the past, I'm going to find a way again.'"
"Anticipation is power. Reaction puts you in fear."
"I was finally was like, I'm certain I'm going to be okay no matter what happens. If we don't align, then I want the best for her and I want the best for me. And I was certain that I was okay no matter what."
Action Items
-
1
Change Your State Before Seeking Strategy
Next time you face a challenge or goal, resist the urge to immediately ask 'how?' Instead, first shift your mental and emotional state. Get your body moving, play empowering music, recall past victories, or use breathing techniques to create certainty and conviction in your body. Only after establishing this empowered state should you examine limiting beliefs and seek strategies.
-
2
Build Internal Certainty Through Identity Shift
Write down and embody this identity: 'I am the person who finds a way, no matter what.' Stop linking certainty to external factors (job, income, others' responses). Practice this by recalling three times you've overcome difficult situations. Remind yourself daily that your ability to adapt and persist is the only real certainty you need.
-
3
Anticipate Patterns Instead of Reacting to Crises
In your key life areas (parenting, business, relationships, health), study the predictable patterns and stages in advance. Read books, talk to mentors, and learn what challenges typically emerge at each stage. Create a 'pattern playbook' so when difficulties arise, you recognize them as normal and manageable rather than catastrophic.
-
4
Reframe Your Limiting Story with Evidence
Identify one limiting belief holding you back (e.g., 'I've tried everything'). Challenge it with specificity: list exactly what you've tried. You'll likely find you've only attempted two or three approaches repeatedly. Then, from an empowered state, rewrite the story: 'I've tried a few approaches. Now I'll find new strategies and persist until I succeed.'
Full Transcript
Transcript of Tony Robbins: This Mindset Shift Will Change How You Manifest Forever from The School of Greatness. Auto-generated from episode audio; may contain minor errors.
So many people have made major impacts on my life. But when I think back to the days before it all began, before the business, before the podcast, before the big audience, I needed the motivation to become someone greater than my fears and my limitations. And one of my first inspirations was Tony Robbins. This straight lace kind of teacher, I see him left class and he said, "You know, I'm here to talk to you. You have a gift." And I'm looking at him like he's crazy. I have a speech here that I'd like you to read and if it appeals to you, he said, I think this is your life.
life. life. The title was the will to win. I could cry just thinking about it. It was so intense. I I mean, reading it and crying, just going, I'm only here still all that I've been through because of my pure will that I will not give up. I still remember the first time I walked into a Tony Robbins event. I was 16 years old. I was searching for direction, for belief, for something to grab onto. And I had no idea how deeply that experience would stay with me.
Designing a life is a different way of living. And it requires courage. You can have courage if you can trust in a higher understanding that everything has higher purpose. And this is an unfolding for me. But I found if you live enough life with that faith and with the drive to find it, you'll find those answers. Tony Robbins is one of the most influential personal development teachers of our time. He is a number one New York Times bestselling author, a global entrepreneur, and an adviser to world leaders, CEOs, and elite performers.
He's impacted millions of people around the world. And over the years, Tony has joined me on the show multiple times. But what's mattered more are the conversations we've had in between those interviews, the lessons I've learned, the standards that have been set, and the challenges to grow when growth wasn't comfortable. This isn't a conversation about how to win more or do more. It's about the journey behind the impact of what Tony Robbins has done, what it costs to build a life that ripples outward around the world, and what remains when the noise fades.
So, we are here in this incredible home and over a decade ago, we did an amazing interview on a private jet. I don't know if you remember this. Oh, yes, I do remember. That kind of went viral. this private jet interview. Yes, it was in Burbank airport or over there and now over a decade later, we're doing another epic interview in this $150 million home here in Bair. And you got to tell me what is what is this place and why are we here? Well, this is Arty Trgarian built this home and he is a dear dear friend of mine.
He actually when I was doing the Delmare Castle, I wanted to I came here to LA and I was such a big accomplishment. And I had this castle overlooking the ocean in San Diego. And um and then I came to see Chris Heer here who built uh if you've ever been to the big island of Hawaii, there's a Hilton there now. And it's you go to your room by boat or you go to your room by Montreal. He built that place from scratch. scratch. scratch. Wow.
Wow. Wow. So I went to his house and he had this under underground like um you know place that was full of you know all those wines and cigars, but it was such an intriguing place. And when I left I was like I live in the Delmare Tenement. And so Arty had started like me from nothing and he wanted an address in Beverly Hills. So he went underground and got this little area so could have an address there as an architect. And he started designing and he's grown.
He went to date with Destiny. We became good friends. So he did my castle and then gradually over the years he's grown to be, you know, one of the number one designers in the world for the wealthiest people on earth. And so every time he builds one of these homes, he goes, "You got to you made such a difference in my life. You got to come live in it for a week or two." And I resisted for many years. But my unbelievable I came here with my wife and and my daughter and we spent spent I don't know two weeks living here.
It's pretty pretty amazing home. So it's 35,000 square ft, four stories high downstairs being filmed it later was the most amazing areas, you know, for for spa areas and I mean everything about it the all these doors open up. So it's just he's a genius. He's got this spiral staircase that goes up all four stories. It's and you're in the middle of ballet. I mean you got an amazing just lifestyle. lifestyle. lifestyle. The view of the whole city. It's unbelievable. unbelievable. unbelievable. And like all these things come up, you know, it looks like a garden bed and it's a giant television that comes up.
Unbelievable. Unbelievable. Unbelievable. And you're looking right over the Bair Country Club in Sentry City. So, it's just cool. So, you live in the dream. My BBJ is being doing the whole new internal piece. That's I know you want to do the plane, but I figured, okay, here's another nice place for you if you want. It's not bad, right? So, cool. I'm excited to do it. So, you want to go upstairs? Let's do it. Okay. Here we go. Go ahead. Go ahead. Go ahead. You're going to be on the left over there, I think.
Okay. You got it. Well, I'm here with the inspiring, incredible Tony Robbins. Thank you so much for inviting me in this incredible home that you were just talking about. We're here at this expansive 100 plus million dollar home in Bair and um we're talking about how being in an environment like this allows you to expand your own mind at this season of your life, at this stage of your life, and how you just keep expanding your thinking. thinking. thinking. Yeah. by being around the right people, being in the right environments and allowing you to to imagine a world that you don't have yet.
Talking about your property in Tennessee and imagining creating the thing you want to create. I'm curious. We were talking as we were coming up here about my Olympic handball journey. We're talking about the people that you have mentored and coached, Olympians, billionaires, presidents. You've coached the best of the best overcome their limiting beliefs. beliefs. beliefs. Y Y Y to help them achieve their own level of greatness. I'm curious from those who are at the top of their game to those who are struggling day by day.
What is the number one limiting belief that most people have that keeps them from accomplishing what they want? Well, it's different depending upon what level of life you get to, but people usually bump up against um I'm not enough. enough. enough. Um you know, the the whole idea that today it's they talk about it in a trit way. was like I remember talking to Anthony Hopkins, Tony Hopkins, the actor and he's a good friend of mine and I was surprised because this guy is so obsessed that he not only knows his own lines.
I've met a few movies and I was shocked that people didn't know their lines, but you know, you shoot things 10,000 times a lot. So they he knows his own lines and every other person's lines and so he's that committed and he's that great an actor and he says to me, "Tony, I feel like, you know, I'm a facade. I'm a phony. I'm going to get found out." And so I think um not everybody has that exact belief, but the idea that maybe I'm not enough for this level that I'm going to or the level I want to go to in my life, whether it's they might be great in business, but they're not doing great in their relationship or they're great in a relationship and they're not good with their kids or they're good with their kids but their body's not where they want to be.
They got all the money but not the body, right? And so I think most people bump up against that fear that something in me is not enough. And the deeper fear is that if I'm not enough, I won't be loved. And so it's an unconscious fear. that most people push it aside by focusing on what they're good at and not taking care of those other things till they bite them. The relationship, the body, whatever it is, the kids or they come up with a story about, well, I don't need to be good at that or that's just not my nature.
And so I'm often called in to help somebody, you know, sharpen their skills. But you're right, usually there's a limiting belief of some sort. So I couldn't say there's one, but if I was saying the most dominant one, it's like, I've never done this before, so how the hell am I going to do it? Right? There's uncertainty. If you look at a great athlete, what makes a great athlete? There's that sense of not only you practice and you got it in your nervous system. You're incredible in your strategy in the sport, but there's the state you bring to the table.
So, I'm sure you've seen an athlete, a basketball player in the NBA about to shoot a free throw, a kicker in the NFL, and they go jogging out there and you look at them, you go, "They're going to miss it." miss it." miss it." And sure enough, they do. Everyone's had that experience. How did they know? They saw the lack of certainty in their body, right? And so when you try to get yourself to do something you've never done before, done before, done before, it produces that kind of uncertainty.
So I always tell people if you want a breakthrough, I think of it as three things at the most simple level to create a breakthrough. A breakthrough being maybe there's an area that you've not gotten to where you want to be and you've promised yourself you're going to do it and then you don't follow through or you fall back and you're frustrated with yourself. Most people have had something like that, but one day they did break through. They did finally say enough of this. And that day, that moment, they changed their relationship.
They quit what they're doing. They started something new. And what I found is there's three parts to that breakthrough. And if you want to break through in any area, these are the things you got to do. But I want to give you in reverse order real fast. Okay? So reverse order is most people they want to get make something happen. They focus on the strategy. Now I'm a strategist. I get paid to be able to show someone how to save a decade because the right strategy in business can save you 10 years, right?
Can accelerate your earnings, can decrease your costs. There's so many tools. The right strategy in relationship is priceless. We'll turn it around. around. around. But as much as I love strategy, it's not what I start with with people. The reason is because the natural question is I want to achieve this, but how do I do it? There's nothing wrong with answering the question how. It's just the sequence of these that are critical. It's like if I told you this is someone's phone number and you have the right numbers and you dial the wrong order, you're not going to reach them.
Right? If you knew the vault numbers, but you put in the wrong order, the vault doesn't open. doesn't open. doesn't open. When it comes to a breakthrough, most people are focused on the strategy, the how to. And the problem is when you go to how to do something you've never done before, it brings uncertainty. Yes. Yes. Yes. And uncertainty creates hesitancy. And hesitancy kills momentum. Hesitancy kills performance. Hesitency kills, you know, most things that really matter in your life. So what I tell people is if you took something like losing weight and you said, you know, most of America is overweight.
Why is that? Is it because the strategy for being fit and strong is so complex? No. Is it only for the 1%? No. Is it super expensive? No, you have to basically ignore everything that's around you, right? So, it's not a strategy problem. People think it's a strategy problem. It's not. The real problem is they have a story. So, think of these three S's. The story is locking them in place. The story is, you said, a belief. But when you stack a set of beliefs together, you build a story and you tell it to yourself over and over again until you believe it.
So, the story is I've tried everything. tried everything. tried everything. Yes. Yes. Yes. And I'll say to them, really everything. How many things you tried? I've tried thousands of things. Then I'll go, "Okay, name them." And they'll go, "Uh, that's two things." Yeah. These two things that don't work, I did over and over again. Right? You know, but as long as you believe that, a belief is the feeling of certainty about what can be done or can't be done, right? Who you are, who you're not.
So when you go first for how, you have uncertainty. I call it the tyranny of how. You don't want to get to the how first. You got to deal with the story before that, right? So the story might be all the good ones are gone, right? or they're all gay and I'm not or I'm gay and they're not. You know, some story that makes it impossible to succeed. If you change the story, you can get a strategy that works. But the order people work on is strategy.
You rarely pay attention to story. But the one before that is where we need to start. It's your state. It's your mental emotional state. As an athlete, you know this, right? So that state of certainty, that state of passion, that state of conviction, that stage of absolute determination, right? that state that every great athlete has, that state, any great leader has, any great business person has. If you have that state, it will change your story and it'll change what you're able to do strategy-wise. So, like for example, have you ever gotten pissed off at somebody and then realized remembered everything you've ever been pissed at them about?
You know, it's like you get in that mode, you remember everything, right? right? right? Or when somebody's in love, what's wrong with life when they're in love? Nothing. Nothing. Nothing. Nothing. Amazing. So, your story changes with your state. Uh-huh. Right. Your story about your life. It's could be one day it's horrible, next day, well, life's a gift. So, the most important thing to do is change your state first. That's why most people failed to achieve what they want. They have not become masters in their own mental emotional state.
And you know, in our events, that's my number one piece because without that, you won't get lasting change. You'll get temporary change. change. change. Once I get enough state, I can change the story. That's easy. Once I change the story, if I don't give you the strategy, you'll find a strategy. You'll make it happen. You'll find the way. You'll make the way. you've lived this as an athlete and as a businessman. So I look at this and say the problem is most people do it in reverse order.
When they go in reverse order, they stop the process. They don't know how. They freak out about the uncertainty. Their story doesn't support them and now they're in a lousy state and so they try something try something for a little while and never follow through. Yes. So that's the breakthrough. I do it. So it's it is a belief system, but I want you to see it's a little more complex than that. It's the state cuz in you were you taught look before you leap? Yes. Yes.
Yes. Were you taught he who hesitates is lost? lost? lost? Yes. Yes. Yes. So which one do you pick? Yeah. Right. Exactly. The answer is we're what am I supposed to do? Your state will determine it. So if you're fearful it's a loss. You're going to you're going to justify. If you're more aggressive and there's something you really want, you're gonna you know it's like I got to make this thing happen, right? It's a different piece. So you pick your beliefs based on your state unconsciously.
So state is the controlling factor in everything in a relationship. Congratulations. You've got your two daughters and your your wife. We talked for many years about relationship together. relationship together. relationship together. I struggled for many years. But no, but you you did it right. I needed to learn a new story. I needed I needed to learn a new story and I needed to kind of heal that story. That's right. That's right. That's right. And create a do a different one for myself so I could attract the wife that I have now.
An amazing relation. But even before you got the story, you had to get the state. Yes. When the state was there, it became easier to get the state. I was living in fear a lot in intimacy. I know. I know. I know. You know, I I was able to living in the thrill of excitement. Yes. Yes. Yes. Without really going deeper and making sure the values aligned. That's right. That's right. That's right. And then later you learn about the values and you're like, "Oh, but now I'm I'm stuck in this and I can't get out.
I'm afraid to be alone now." So, I was living in fear or excitement, but it wasn't like grounded certainty. And I think when you get in a relationship, when you get when you start dating someone, you're never certain it's going to work out. But it was more of like I was finally was like, I'm certain I'm going to be okay no matter what happens. You know what I mean? It was like, I'm certain. certain. certain. Yes. Yes. Yes. If we don't align, then I want the best for her and I want the best for me.
Yeah. Yeah. Yeah. And I was certain that I was okay. Yes. Yes. Yes. No matter what. Yes. Yes. Yes. And before I never had that certainty or because the story didn't match that. And and think about it. Fear almost always makes you make the wrong choice. Oh, every time. Every time. Right. Every time. time. time. And so there's there was so much fear and uncertainty in that. And so, by the way, your next one is going to probably be about your two daughters. Yeah. Yeah. Well, it's like this first time parent, right?
Oh, man. Yeah. And you got two of them simultaneously at the same time. And so that'll bring up those pieces. And those pieces, by the way, can filter into the rest of your other areas of your life without you noticing it, being aware of it. When I say noticing it, so you got to be cautious about that. Meaning, not cautious, just do the same thing you do with anything else. You want to jump into parenting and learn everything you can about it. So when things happen, you know the pattern in advance.
Yeah. Yeah. Yeah. You you have a great state. You have a great story and you have a great strategy, strategy, strategy, but you've done some study. You go like, you know, certain things they're predictable, they're predictable, they're predictable, right? When you have your first child, for example, most people have first child, the child gets really sick and they freak out. They run to the doctor. If they have four kids, by the time they get the fourth kid, the last you get an earache, they they you care just as much, but you go it's part of this stage.
It's a problem, but you don't freak out about the problem. Same thing in a business. In a business, when you understand the patterns in the beginning of a business, it's going to be a cash flow challenge, right? I got a cash flow challenge when it's mature. That's a that's a real problem. But each stage has predictable challenges and opportunities. And the more you can know the pattern in advance, advance, advance, the more you can anticipate. Anticipation is power. Reaction puts you in fear. in fear. in fear.
And so you found the right state, the right story, and then you found the right lady. Right. Exactly. And I feel like we we did the work together while we started dating. We went to kind of couples therapy in the beginning to make sure we were in alignment and kind of communicating, hey, when something happens in the future, how do we want to handle it? Exactly. Exactly. Exactly. It doesn't mean it's going to be perfect. perfect. perfect. That's the anticipation part. Yes. Right. Instead of waiting till it happens, then you're in it.
Exactly. And my my twin girls were born 2 and a half months ago, and I felt like I was so prepared. Like I I didn't know what was going to happen cuz I never experienced it, but I felt emotionally ready. That's great. And my wife, you know, she did an amazing job, but she had to go to the ER twice after we got home from preeclampsia and had complications and the twins and all these different things were happening. Family was around. It was just a lot of chaos for about 6 weeks.
But I felt more calm because I felt like I'd been preparing for years. for years. for years. That's great. That's great. That's great. For the uncertainty. I was like I was certain it was going to be uncertain. Yes. Yes. Yes. And I would be okay. And that And that And that extrapolate that to life and it changes anybody's life. Yes, like you know I train people how to build certainty your body because people say now to me they'll say things like well with AI coming and all these changes occurring like when there's no C when people lose their jobs when there's no certain outside world how are people going to have certainty and I go let me give you a clue there was never any external certainty you've had rented certainty you've convinced yourself hypnotically that you're certain because you had a job and you had this none of this you walk across the street and get hit by a bus right there's so much that can happen so we hate uncertainty so much and we want it so strongly.
But if we link it to our job or to an income or to a person responding the way we want to, to, to, then you're going to live a very fearful life. If you train yourself to feel that internal certainty, which is what you did, and anticipate as much as possible, and you know, no matter what, I'll find the way. That is a different identity. Yes. Yes. Yes. You've gone to a level of not just how to deal with things, but the identity is I'm the guy that will find the way for my kids and for my family.
Right. And that is freedom. Ah, as I step into 2026, one of my big wellness goals is consistency. Showing up for my body, my mindset, my health every single day, even when life feels overwhelming. And that is why I love simple habits that support the bigger picture for my life. And starting off the new year strong with protein beverages at Starbucks is a big thing because Starbucks now offers a whole lineup of delicious protein beverages, including the brand new caramel protein latte, caramel protein matcha, and new protein drinks with no sugar added.
This is huge. You can even add protein cold foam or protein boosted milk to your favorite drink. So getting extra protein fits naturally into your routine. My go-to is the iced vanilla protein latte. It is so good at Starbucks. Oh, that first sip feeling is amazing. Bold signature espresso with protein boosted milk and sweet vanilla flavor. This is amazing. And what's so crazy is a grande has 29 g of protein. I mean, talk about staying consistent with your wellness goals. Now, my morning ice latte can make it feel effortless to hit my protein target.
For me, this is just one of those small moments every day that starts it off right, a little bit stronger, and knowing I've gotten protein in my drink as well. So, make sure to level up and add protein to your favorite drink at Starbucks. This episode is brought to you by Apple Watch. With each new year, big goals are set, big promises get made, and then right around the second Friday of January, Quitter's Day, most resolutions start to fade. And in fact, most people give up by the second Friday of the year.
And it's time to break that pattern with Apple Watch, designed to make 2026 all about quitting, quitting. It brings motivation into the moments when it matters most with tools like the workout app, pace alerts, and activity rings. Whether your goal is moving more, staying active throughout the day, or building better habits, Apple Watch emphasizes progress with features that nudge, remind, and support consistency. It tracks the ways the body moves, celebrates goals as they're reached, and helps create momentum that lasts past January. And as the new year begins, staying committed becomes less about perfection and more about not giving up.
Find out more at apple.com/applewatch series 11. iPhone 11 or later required. You said something to me seven maybe seven or eight years ago. It was in Fiji. We are at a mastermind with you and Dean Graciosce. There's about 20 of us there. You said many things to me over the years. But this I remember the line you said. You said, "Winter is coming." coming." coming." You said it while you were barefoot on the beach in Fiji with the sun on our faces and the ocean breeze and this beautiful resort that you have.
And you said winter is coming. And it was maybe a year before CO, right? Or a year or two before CO, year and a half, something like that. And you said winter's coming. It may be a year, maybe eight years, but it's coming. Yeah. Yeah. Yeah. And I remember taking that very seriously. Yeah. seriously. Yeah. seriously. Yeah. You know, as seriously as you can take a time on the beach with Tony Robbins, hanging out in the sun. But I remember saying, I need to continue to prepare.
That's right. That's right. That's right. For winter. For winter. For winter. That's why I was telling everybody that. Yes. And I felt ready when CO came. That's awesome. That's awesome. That's awesome. I felt ready because for years before that, I'd also been doing the work and I was like, "Let's go." Yeah. I was telling my team this uh earlier this week. I was like, when you stay ready, you don't have to get ready. That's right. That's right. That's right. And this is a lot of athletes say this as well.
And I think it's being ready for the uncertainty or the winter, whatever is coming. It's coming. And it happens for everybody. Listen, call it extreme stress for a moment. You just call it that. Extreme stress. Who's going to experience it in their lifetime? lifetime? lifetime? All of us. Everyone. I don't care if you're the most God-fearing, loving human being. I don't care if you're religious. I don't care if you're smart as a whip. I don't care if you're the richest person. No one escapes massive, massive stress.
And what does that look like? It looks like your house burns down. Like here in LA, right here ago, lost my friends houses burned down. I don't I I was here when it happened as well. So I I actually helped I put in $6 million and I'm not pat myself on the back, but I I just couldn't see people just not have a home. They had a 14-day pass. pass. pass. So I worked a bunch of organizations, but I my home had burned down 20 years before in California here really.
And it was when there was no, you know, no AI, no place to put all your stuff, pictures in the cloud. I lost everything but my family which is the most important thing right but there's a journey that it takes you on if you deal with extreme stress like what else your house get burned down you get robbed somebody you steals from you in your business co happens and the government shuts down your business against your own will um you're in a place where you lose your job I mean there's somebody dies in your family someone tells you you have a tumor all of us are going to experience something like that or for someone in our family so when that happens what do you do you either use stress stress or stress uses you.
Yes. Yes. Yes. And the way you use stress is, you know, the whole whole phrase they say, you know, when you're going through hell, keep going. keep going. keep going. Yeah. Yeah. Yeah. If you keep going, three things happen. Number one, you discover how strong you really are. really are. really are. You It's the only way you're going to find it is push through it. And then each time you do it, by the way, you get stronger, stronger. Second, you figure out who your real friends are, not your Facebook friends.
Cuz when all hell's breaking loose, no one sticks around except real friends. And then the third thing, most important thing is it gives you like almost a little immunity to future stress because it's like a vaccination of it almost. I I remember I dealt with this friend of mine, Captain Coffee was his name and he was a pilot and you know young and you know you know looks like you know top gun kind of guy and in uh Vietnam he got shot down and he got locked up for seven years in a Vietnamese prison literally in isolation on a floor cuffed to the ground and upside down so that when he peed the acid would run down his back.
They beat him, they interrogate him and everything to do. And I remember this is decades later. I said to him, he was dealing with the IRS and they were it took him three years to get his money back. Some guy was when the IRS was just got a some problem about him. But it was brutal what he went through. And I was like, "How do you deal with this?" He goes, "Tony, after you've been with the North Vietnamese in prison, so do you think the IRS can get to me?" So there's great value in that process.
Now if you make it through those steps now that internal certainty inside you just builds and builds and builds and then what happens is life has got a different experience because it's like some part of you goes God's guiding me or I've always found a way in the past I'm going to find a way again and so you don't go through all those fear stages that make you make the wrong choices in relationships in business or anything else. And that's part of the value of decades.
Yeah. Yeah. Yeah. You know it's like you're how are you now? now? now? 42. 42. 42. 42. You're not the same man as you were 32. 32. 32. No, No, No, we all think we're men when we're 20, right? But you become a man basically in your 40s and 50s in my experience, most people, because you've lived enough life and you find, if you're growing, you see the patterns you've not seen before, and it frees you. Speaking of life, we're here in this amazing home again.
Uh, a friend of yours who's built one of the biggest, you know, builders in the world. We're here in Belair, but you grew up a few miles from here in in North Hollywood, or at least I think you were born there, North Hollywood area. Yeah, we're in the St. Gabriel Valley, Adora Zus out with a small, but a few miles from here, you were you were raised or you were, you know, close by in California. And, you know, a lot of people have heard your story.
You said it many times that your that your that your your mom was abusive in certain ways, although she loved you a lot, but she was abusive and you had, you know, she used alcohol and prescription drugs. When that happened, she was a different human being. human being. human being. Exactly. Exactly. Exactly. Unfortunately, but she made me a practical psychologist. Exactly. I had to learn to manage her emotions. So, I got a younger brother, five years younger, younger sister, seven years younger. So she was the most important influence in my life and loved me to death and had quirks but we all have quirks and it gave me a gift 100%.
And you also had you know a father that that left your mom and that four fathers yeah four different fathers left your mom but you you you you spoke about the word identity a moment ago and when you're you had a father that adopted you I think at 12. Is that correct? So you originally had a different last name. You essentially had a different identity until 12 when you took on a new identity with the last name. I don't think I've ever heard you talk about this moment in terms of ask me about it.
In terms of taking on the identity of a new person's name, how did that shape you from for 12 years of your life, you're a different man's name, then you take on Robins. Yeah. Yeah. Yeah. What did that identity shift do internally for you? Did it give you a different certainty or confidence in life because this father figure was more empowering for you than the previous ones? Did something shift and say, "I'm going to go create something in myself now that I take on this name." I've never heard you talk about this.
I'm curious about it. Yeah. Um it's interesting. Yeah, you're right. It was 12. I was in the seventh grade. Um it was my fourth father, Jim Robbins, whose name I carry. He adopted my adopted me. Um, I loved them to death because he was an athlete, you know, was semi-pro baseball player and uh done that. And so, you know, when I was a kid, I I really wanted to play sports, but we had no money. So, I, you know, couldn't go play little league or or football and things of that nature.
I just couldn't afford it. And so, he convinced my mom that and my mom didn't want me to get hurt. I was always the smallest guy, believe it or not. You know, you know, I was 5'1 in high school, you know, it's like my sophomore year and then boom, 67. But the the process he brought was I think more I connected him through Moxy like I think I always had me. He had the Moxy. He had Moxy and I had Moxy but it like through sports was how our relationship created.
like he started to play fast pitch softball and I would get up there and pitch to him as hard as I could throw the ball for three hours till my arm was literally falling off me and it was just like or he hit me baseballs for two hours and I was in the beginning and I I hadn't played right so it smacked me in the face and I'd be bleeding and he goes keep on going Ton and I keep on going right and I was like so part of it was my nature but my nature got nurtured yes yes yes right I got rewarded and it rewarded was the form of love I had from him so I think it was it wasn't the name as much as the relationship, but the name was um uh my was Mahoravic.
Uh you know, your last name was Mahorvik. Yeah. M A H A R A O V. I I used to hate when I go into school because they'd say no one could pronounce my name. So now I'm Robin. It was easier. There's some value in that. But I think the bigger piece was it was more than that. It was more like, okay, this is my father. My natural father is a really good man. Um, looking at my life now, 66, looking back, I can see what a good man he was.
But he worked underground parking lots here before we had automatic parkings. That's all he did all day long for 40 years. And he was an alcoholic, but not a mean one. He was nice one. Um, but my mom get framed me on who he was. Yes. Yes. Yes. She told a story and I believe the story and so that's Yeah. Interesting. And the story is he's weak, he's worthless, he's all these things. I don't want to be those things, right? cuz and then the second husband she had she left him for the same reason and then the third and somehow we're at the fourth and he's not weak.
So they fought like you can't even imagine. Interesting. Interesting. Interesting. Um but so the answer to your question I think is um I developed this identity that was based on I'm going to be an athlete and I developed a plan. You I'm a plan guy, right? So I'm going to be a strategy. That's right. You know I mean I remember we had no money. I've like save up all my money work as a janitor so I could go to Dodger Stadium and bleed Dodger blue in the right field bleachers way at the top.
You know what twice in a year would be a big deal. Now I own them own a piece of that's a dream come true. That's amazing. Pretty cool. Small amount I own but I still love it. Right. And so anyway I was just at the World Series with Peter Goober the primary owner my dear friend and we were there for the seventh game. You witnessed that. It was just such a such a journey. But but my my plan was simple like here's what I'm going to do.
I'm going to I'm a shortstop in a to I'm going to I'm a shortstop in a pitcher. I'm going to crush it, you know, in junior high school here. I'm going to go to my high school. I'm going to crush it there. I'm going to get a scholarship to USC. Then I'm going to play in the minor leagues. And then eventually I'm the Dodger organization. I'm going to bleed Dodger blue. And I want to be a Dodger baseball player. Right. That was my whole plan. So here's what really changed my identity.
Yeah. Yeah. Yeah. I'm Robins. That didn't help. I But I've got a good mind. So I was like the best science student. So the science teacher was the coach of the baseball team and I was a little bit of his favorite student cuz I could absorb it. I always wanted to know make things work and figure it out. out. out. And so he loved that about me. So I make the first cut, I make the second cut. second cut. second cut. And then I know at that time I had hair down below my style California guy, you know, California guy.
Your hair was down here and he was a straight lace guy and you didn't have it. So my mom cut all my hair off. hair off. hair off. Oh man. and I show up and I got cut from the junior high school team on the last day day day and I'm like my brain was like what if I don't make the junior high school team how the hell I'm going to make the high school team? How am I going to do USC? I'm the whole thing just exploded in front of me.
So something inside of me has always been there's a way right you know and so I was like what do I want? What am I going to do with my life? You know because there was no safety net in my family right there was no economic safety net. No one's going to send me to school. And I was like okay what do I want? What do I love about baseball? What do I love about sports? I love the energy. I love the passion. Same thing as making you want to go to the Olympics, right?
I want I want to go in there and be in the game, but I want the the energy that we generate, how it lifts people, how the crowd becomes one. So, okay. Well, how can I do that? Well, I'll be a I'm smart. I'll become a sports cer. I'll be a sports writer. So, I took in the seventh grade, I took up typing and I was the only kid, only boy in a shortorthhand class, so I could take notes really rapidly. And and then I was in a program was called Medally Gifted Miners.
They tested my IQ is pretty high. So they gave you a free, you know, hour in the day that you could do whatever you want. You could design whatever it was and then they'd score you based on what they thought you did with your time. And so I started reading every book about every different athlete and I'm learning to type one. So I thought I'm going to interview I'm going to interview the Dodgers. So in those days we had Mimigraph. I don't know if you know what that is stuff, but I typed this stuff on mimigraph and I had these questions and I sent them to Dodgers and they didn't respond.
I sent them again and I called in and they just kept pushing and one day I got this envelope with an answers from Ron who was with third baseman, right? And then Steve Garvey is still around and some other players and then the next thing I know I decided I've got to get live interviews and I want to work for a newspaper and I'm 14. I'm 14. I'm 14. Wow. Wow. Wow. So, So, So, Wow. One day I'm in my little open class and I'm I'm reading the newspaper at sports parks to see what's going on and I see an ad that says Howard Coell who was the biggest sports cer in the world at that time like he was the guy that did the Super Bowl.
He and Muhammad Ali had this taunting relationship. He he was a huge play personality. He written a book and it was by Simon and Schuster who later published my books and he was going to be over here in West or excuse me in the west side here of LA uh at uh the Robinson's. Okay. and he was going to sign books for people that bought them. So I called my mom who never left the house, was always there, and I said, "Mom, "Mom, "Mom, I never asked you for anything, but I've got a private interview with Howard Coell." Coell." Coell." Wow.
Wow. Wow. And I did not have a private interview. You told her you did. I said, "I need you to come get me out of school, drive down there, and get me down there." down there." down there." And I I was so I don't know what it was. Somehow I got through to her and she did it. it. it. I They had tape recorders then. They were cassette players, but they were this size with a separate microphone. So, and I printed out these business cards that said Tony Robbins, future sports caster, uh, currently limited brief a taped interview sponsored by the MGM program.
So, I had a little business card. card. card. That's cool. At 14. Yeah. 14. Yeah. 14. Yeah. 14. Wow. Wow. Wow. And so, she drives me down. It's about a two-hour drive to get here. And she's like, "This interview better go well." It'll go well, Mom. And I go up and I'm watching on this little deas and these people are standing in line and, you know, getting the book signed. And this older woman walks up to him, had not bought a book with a napkin and said, "Would you please sign?" He goes, "I only signed books, ma'am." And then I'm like, "Oh my god, how am I going to interview this guy?" And then all of a sudden he's starting to finish up and the guys these publicists are, you know, ushering him out of the room and starting all of a sudden he's getting surrounded by there were like cameras everywhere and all these, you know, these sports people and sports writers and they're like, "Tell me about this and what about the World Series?" And I'm like, "What about this?" And what about Mama Lee in the Super Bowl?
He's answering. And so I finally pushed through the crowd. I'm this little guy. I got this little green Levi jacket on in jeans and I got my microphone and I hand him my card and I say, "Sir, sir, I'd like to interview you. I'm interested in becoming a sports cer. I want to know what makes the difference there and everything else." He said, "You wonder what, son?" He looks at my card and he he looks around the audience and he saw the moment and he used it and he said, "Young man, I'll give you an interview." He goes, "You people will wait." And so we're standing by the towels and like that and he puts his leg up and he goes, "Tell me your questions." So I take it, my hands shake him like this, right?
face and I'm going and my mom I'm thinking thank god I got this interview and so I asked him what does it take to be a sports guest and he says well I'll tell you Tony he goes it's not being an athlete they know nothing about the English language and he went through this tyrant about athletes become sports ws but people like you who are educated going for it so he does this whole thing so I get about five questions in and the juicer guy he's like to get him out of the room and everybody's taking pictures the LA Times is there everything else and he says was uh he goes, "I I think I got to go, Tony." And I said, "Well, could I ask you one final question?" He said, "Sure." At that time, there was a radio guy here in LA who used to the day after Monday Night Football, he would take all the flubs of Kosell and play them.
He was a super popular, his name was Jim Healey, most popular radio guy at the time, sports guy. And I said, "Do you ever wish the morning after Monday Night Football that Jim Healey would wake up with laryngitis?" And the crowd goes, "Oh." And the whole time he's been calling me Tony, right? And he goes, I'm sorry, son, but I've never heard of Jim Healey. And he walked off and everybody clapped and cheered. So the next day, the LA Times wrote an article about this kid talked about how the woman couldn't get an autograph, but this kid got this interview.
Right. Wow. Wow. Wow. Well, my local newspaper in my local town saw this and said, "Would you write an article?" So, I wrote a 20page single spaced sports article, which they trimmed down. And then I started interviews with Woody Hayes and Joe Nameoth and all these people at 14 years old. And so that was going to be my target. And then what changed it all was my mom was felt like I got KTV channel 11 here at the Fox station. It wasn't then. They had tried everything to get ratings.
They tried Fanny Fox the stripper to be the sports caster. They tried all these things and then they saw me do these interviews and get interviews with people no one else did and like right before the Rose Bowl I get Woody Hayes and Ohio State piece. Right. Right. Right. I'm from Ohio. That's my guy. Yeah. And in a room full of reporters and I pulled it off. I got it. You interviewed Woody Hayes. Yes. Yeah. And I wrote this article about the real Woody Hayes cuz you know he was he smacked a player.
He had all this controversy around. Anyway, wrote these articles and they turned around and they said he should be our sports cer. So at almost 16, 15 and a half I got offered the job to be the sports cer at KTV. And my mom said your ego's too big and all this stops now. And she took away it all. I I started working for a daily newspaper. She took it away. She said, "You're going to come home every day and you're just going to work. You're going to clean the house.
You're going to do the things." Really? It was brutal. What did that do to you psychologically or mentally? or mentally? or mentally? At the time, I hated her. I thought it was the worst thing on earth. The gift it is is like every day of my life, I have people tell me, you know, you're the greatest that ever exists. I love you. You changed my life. But I never lost perspective. That's all that I'm just a guy. It was probably God's way of making sure that I'd be prepared for the future or the universe's way, whatever you want to call it.
Uh my mom was a great vehicle for it. But what changed my life and why I'm here today is because so now I'm in class and I have take up a speech class. I'm a sophomore in high school. I'm just turning 16 and I'm mouthy. I don't like I didn't care about I never I never use drugs and alcohol because it was abused in my family. Right. So the cool kids I told them, you know, read between the lines. And so I don't give a damn.
I don't know who you are, who you think you are, but I'm little. It's like and I'm attracted to the beautiful women. So I'm in my speech class and my journalism class and I'm already writing for daily newspaper. So they bring me in even though I'm a sophomore and the head nose guard is this girl named Nancy Coleman who's the head song leader and I can make her laugh and I'm getting her attention and he gets mad and so he comes up to me and says, you know, I'm going to destroy you.
And so he pours chocolate milk all down my head and then he and five other guys chase me and I was not very fast. I got the beat out of me, but I get back up and go, "Screw you." You know, I was just willful. So, one day after a speech class, Mr. Cobb, this straight lace, right-wing kind of teacher, says, "Robins, I'll see you after class." I'm like, "Oh." You know, because I was always I was making fun and teasing things and stirring the class up.
So, I see him after class and he said, "You know why? I'm here to talk to you." And I said, "Yeah, I think I understand why. I'm sorry." sorry. And he goes, "What are you sorry about?" And I said, "Well, I know." He goes, "No, I want to talk to you because I've never seen a student in my 30 years who can stand in front of all these other kids and meme and hold their attention for 30 or 45 minutes minutes minutes and influence them." He said, "You have a gift." And I'm looking at him like he's crazy.
He goes, "You don't understand. You have a gift." He says, "There's something about how much you care and something about your intensity, something about your style." And he goes, "Mr. Robbins, I've done some homework on you cuz I'm fascinated by you and I know more about your home life than you think I do. Cuz I was in really bad shape. My fourth father had left. My mom kicked him out. You know, I'm going through a rough time. And he said, uh, I have a speech here that I'd like you to read and if it appeals to you, he said, I think this is your life.
And he said, I want you to memorize it and I want you to compete in persuasive oratory. And you're supposed to be a junior to do that. I'm like, well, I'm not a He don't care. I'll get you in. How long was the story? Read it. Read it. Read it. Um 20 minutes, 25 minutes. Yeah. Yeah. Yeah. Yeah. I read this story. The title was the will to win. And it was my life. It was like I could cry just thinking about it. It was so intense.
I I mean reading it and crying just going, I'm only here still all that I've been through because of my pure will that I will not give up. And I took that speech and I read it and owned it and I got up and I won first place, first place, first place, four in a row. And then I've gotten debate and then that led me in a different direction. And then um I ran for student night president. I wasn't the most popular kid, but I went around and did actual speeches about what I do and I go find out if it could really be done and I shot people straight and I beat the most popular girl in school and became the president.
And that made me believe, this is the identity, long answer that if you really are sincere and you're really real and you really give and you tell the truth that it doesn't matter whether you're popular or not, you can write your own ticket. You can make this world the way you want it to be. be. be. That influenced me more than the name Robbins by far. Interesting. Interesting. Interesting. It's quite a journey though. It's having all your plans be messed up. You know, it's like say if you want to make God laugh, call him your plans, right?
You know, so know, so know, so wow. wow. wow. There was a larger plan. I mean, so you had there's so much there I want to talk about, but two things that were interesting to me is you had your natural father. Yes. Yes. Yes. And then you had your adopted father. Yes. And you had these different influences, teachers that saw something in you throughout the journey. Yes. Yes. Yes. I guess what was the the story if you could look back now since you have a different interpretation of the story now?
now? now? Yeah. Yeah. Yeah. What is the story of the lesson your natural father taught you versus your adopted father who you took on the Robin's name taught you? I think what I've learned today is I judged my natural father and didn't want to be him. I wanted to be anything but him because I wanted my mother's love. I was closer to my mother because my father was my mom was alcoholic too, but she was more there. He was more of a quiet by himself kind of guy.
And I realized that as much as I love my mom, her interpretations I allowed to become mine. And I won't let that ever happen again in my life. Interesting. um because it affected and I've I've actually you know it sounds corny but I've actually had prayers and so forth of to my natural father saying you know I'm sorry I love you please forgive me for the judgment I had at the same time I'm proud that Jim Robbins I think he and I our natures were more aligned aligned aligned yes yes yes and so he fan the flames of my true nature and my grit and my capacity to push through anything which has been a part of my entire life um was was expanded by that and then it got tested cuz he got kicked out by my mom.
My mom chased me out with a knife. I knew she wasn't going to kill me, but I wasn't going back in that house. And I was working as a janitor in San Marino, California, where some of the fires were, Pasadena area. And I I I realized if I I could be paid not by the hour, but by the result. If I cleaned two banks, I could do it in the same amount of time in the middle of the night going to high school. So, I had to take buses there because my mom kept my 1960 Volkswagen.
I'd worn it 40 bucks a week. So, I would take all the buses all the way there. It would take me about 90 minutes cuz you had to switch buses and all that. And then I'd finished about 2 in the morning, cleaned two banks thoroughly, but I was the guy that left notes for people and left candy canes at Christmas as a janitor. I was just still people person. Yeah. Yeah. Yeah. And I came out one day, it was 2:00 in the morning and that's the other day that changed my life.
I'll never forget I'm standing by the thing and I'm standing waiting for the bus waiting for the I mean I got to get home and get some sleep two or three hours and I get up and go to school and finally no bus like after 20 minutes and I'm like that's really late and I'm standing by the bus stop and this car comes cruising up cuz the middle of the night and the guy rolls his window down and goes hey buddy didn't you see there's a bus strike strike strike so so so you're going be sitting there all night I'm 16 17 milesi from home I have no one I can call I have no net I have no money nothing of that nature there's no Ubers I didn't have the money for an Uber anyway in those days.
I'm like, what the hell am I going to do? And there was such anger in me about my mom kicking out anything else. I started with anger and I'm like, f this. I'm going to run the whole way. Oh my god. Now, I never even run three miles in my life and it was 16 miles. I actually drove it one day. I think it was se almost 17 miles. The last mile I walked is I got chin splints. It was so bad. And um but so from 2:00 in the morning till like 4, whatever it was, I ran.
But the while I ran, I did incantations, not affirmations, because I I remember when I first got kicked out, I realized I needed to feed my mind. And so I took the little bit of my money I had. I got on a bus and I went up to this spiritual bookstore. It's like 20 minutes from my home by bus and I I was a book's going to guide me. There's a book that's going to be here. And I got uh Magic of Believing by Claude M.
Bristol. Bristol. Bristol. And in the book, he talked about your beliefs control everything. And the way to condition them is through not just affirmations but uh what I became called incantations. He still called them affirmations but he taught the difference was saying I'm happy. I'm happy. I'm happy. I'm happy and your brain goes I'm not happy versus I am ripping this open where your body your voice your mind all engaged with enough repetition enough repetition enough repetition and whatever you attach the words I am to with enough consistency enough emotion you become.
It's what hypnotize you into it. So I start out with every day in every way I'm getting stronger and stronger every and then I every day and every I'm stronger every day and every I'm stronger and stronger and then I got burned out that one. So then it's like healthier and healthier and more and more happy. I did that the whole way to this day that energy lives in meow. It's like it's an energy of like pure effing will that you tell me can't be I'll run to the effing building.
You will not stop me if what I'm doing is for a greater good. Right? Right? Right? But I left from the anger part in the middle of it. the anger disappeared and I didn't need that because anger fuel will run out. And I got into the excitement of becoming more. becoming more. becoming more. Let's go. Let's go. Let's go. Right. And it's like this is this is my juice. juice. juice. Yes. Yes. Yes. Right. It's always I tell people there's like two types of motivation. There's willpower.
There's what I call push. And I got a lot of that. I know you do too, my friend. That drive. That drive. That drive. Yeah. Drive. That push. That push is invaluable. But there's a limit to willpower. No matter how much you and I both have both have both have burn out. Yeah. Yeah. But pull motivation is very different. Pull is there's something so magnificent. You want to serve more than yourself. You want to create. You want to make it happen. That it pulls you through those times.
times. times. And pull is way more powerful than push. And pull does not wear out. And so I discovered pull on that trip. And I also discovered this part of me. So I always tell people and it's like this Tony Robbins guy. I created him. He's always me. But I shaped and created this MFO, right? I like I decided who I'm here to be now. And I created it through incantations. Again, not affirmations, but saying it, feeling it, visioning it with such intensity for hours and hours.
And I didn't stop after that. I got I go on runs and I do this over and over again. I I did it with abundance because I grew up with no money, no opportunity. There's nobody in my family. No money for food. That's why I fed a billion people. Now it's 62 billion. I don't know if you know, I'm like 100 billion meal thing. I've done 62 billion meals. So, it's insane what I've been able to do. But it started with me being able to get inside that head of mine and just create absolute certainty and train it into myself until I built an identity.
This is who I am. And your identity is the strongest force you have. The strongest force in any personality is to stay consistent with your identity. If you think you know you're a loser, you find a way to lose. If you're Lance Armstrong and you say your core belief, your identity, not just your belief, is I am a guy that finds the way to victory. when he was told he had cancer in his brain, his lungs and his testicles, which is inconvenient when you ride a bike.
Yeah. Right. Instead of saying it's over, I will find the way and created lipstrong and he survived. Unfortunately, it also was why he used drugs to win. He used every way. Yeah. Every illegal way is the same way. I will do whatever it takes. Whatever it takes. So identity is the force that controls you. And when you enhance your identity, you enhance your whole life. Otherwise, it's like a thermostat. You set it at 68 degrees. If the temperature drops to 65, you're okay. But there's a place maybe 60 degrees where all of a sudden the brain goes that hey, you're supposed to be at 68 degrees and the heaters kick on and you got to make it better.
You've been there. It's not good enough. But what people don't realize is if you think you're at 68 degrees, that's your, you know, comfort zone. That's what you've, you've, you've, it's not your goal, but it's what you're used to. And you get to 70 78 88 90 degrees. All of a sudden, in the middle of the night, your brain goes, "What the hell are you doing up here? You're not a 60. you're not a 90°ree or a 68 degree and you lose your drive, right? The heaters stop and if that's enough the air conditioners come down and bring you back to where you are.
So all of my work has changed identity. If I came to you and said you don't smoke cigarettes, correct? No. correct? No. correct? No. If I said to you, you know, um, would you like a cigarette? No. No. No. You wouldn't say what brand is it? Right. Because you go, I'm not one of those. I'm not a smoker. That's different. That's an identity belief. Identity beliefs are the controlling force of your life. Yes. Yes. Yes. But if you've never tasted abundance, again, you didn't taste abundance.
You were living in scarcity emotionally, uh, you know, probably maybe spiritually, financially, all these different things. You didn't have the resources. resources. resources. If you don't have a taste of abundance, you weren't living in this $165 million home. You weren't even coming here and visiting it. But if you can't taste it, how do you make your identity shift to become that abundance? Proximity is power. Yes, it is. You have to get yourself in the environment. When I was in the banks, I would one of the things I would do every night is I go to the CEO's office, which I had to clean up and everything else, but I read all his documents, which totally inappropriate, but I wanted to know how he thought what he was doing was going on.
And when I was there, he had pictures on the wall and, you know, he had this boat and he had different things there. I was like, "Wow, that's that's an interesting life. That's an interesting way of being." And then gradually I got the chance to be around people where I got to coach some people that were just unbelievably successful in terms of movies, business, life, and they're much older than me, 25, 30 years older than me. And they're like, "Man, you help me with this thing.
I don't know how you do. You're just a kid." But I wasn't stupid enough. They thought my ego I'm helping him. I was like, "Let me suck out of their brain everything I can." But I got in proximity. That's the first piece. And I saw Yeah. Yeah. Yeah. But that's not enough. You can get in proximity and go, I'll never have this. Yes. Right. Yes. Right. Yes. Right. And be defeated. Yeah. The the thing that saved me was when I worked for Jim Ran and I'm just 17, 18 years old and I'm learning basic philosophy.
For things to change, you got to change. Things get better, you got to get better. But it's all still foundational. I went to one day because I got a chance I'd done so well for him that I got a chance to have a lunch with him and some other people. So I had access to them. And I said, you know, Mr. Ran, I said, u I would love if you could help me with something. I said, I have had four fathers. They were all good men and all of them at times we had no money.
We had no money for food at times. And I said, um, I don't understand how that can be when someone's a good person. They lost their jobs. And I don't understand how a school teacher back then it was like $35,000 a year making 35 grand a year and this hedge fund guy over here is making a billion dollars in one year. I said, 'Th that is so unjust. and can you tell me why? And he was so awesome and the advice he gave changed my whole life.
He looked at me and he said, "Tony, you are right. We are all equal as souls on this planet, but we're not equal in the marketplace." Interesting. Interesting. Interesting. I said, "What does that mean?" He said, "Well, let me ask you a question. Is it possible for someone to make twice as much money in the same amount of time as someone else?" Yeah. Five times, 10 times, hundred times? Yeah. I said, "How?" He said that person who goes to McDonald's and they make that minimum wage and they about it.
He said that is not supposed to be a career. It's an opening job and the reason is you're not adding much value. Anyone can learn to do that job in an hour. Today they they use machines right there. More and more robots are coming for it now. He goes that school teacher he said that school teacher was not willing to bet on themselves. They wanted security. And how many of them were great? I said a lot of great teachers. He goes, "Name them." So I thought of Mr.
Cobb. I thought of like three of my teachers. He goes, "How many teachers have you had?" Yeah. Yeah. Yeah. And he goes, "And how many people did they help?" They worked with how many people. He said, "So they had limited added value and some of them didn't get better, right? Some of them just went there for their pension. At the minimum, they wanted security." He goes, "That guy who made a billion dollars, he had a 38% return last year. The money he has comes for people's futures.
It's for their retirements. It's retirement funds. It's funds for people's college educations. It's for their He goes, "He made 48 billion dollars last year for his clients. He's worth a billion." Wow. Wow. Wow. He goes, "So, Tony, here's what I want you to remember the rest of your life. You need to become more valuable. Not valuable what you think is valuable, what serves those out there. And you got to give what people need." He said, "You need to find a way to add more value to people than anybody else in the marketplace.
If you become more valuable, they're going to add more value. Not the value you want to give, the value they need. He said, you will never have to worry about money for the rest of your life. And I've never forgotten it. And you know, I've got 121 companies now. We just got over 12 billion dollars in business. And I've got in all these different industries, it's radically different industries. And what's the common denominator I have in them? Every single one. And I get great leaders and I create a culture where everybody understands we're here to do more than the customer could possibly imagine.
And that creates raving fans because satisfied customers go away. Raving fans stay. And so people come to my seminar, they're raving fans. They're not. You don't come to seminar go that was good or you know I like that. People come changed my whole life. Right. That's and I've been doing that for you know this is my 49th year. Yeah. I I think Stanford actually did a study about date with destiny I believe a few years ago that they studied all a lot of people that came in who had depressive thoughts or depressive mood and depressive energy and I think it was within 90 days or 60 or 90 days afterwards they didn't have the depressive thinking anymore.
It was actually during the the the co situation during the shutdowns. They came to me because two of their professors came to my date with Destiny at the six day seminar seminar seminar and um what was interesting is they both were clinically depressed and they came back and got rid of their medication and had no symptoms and they said this is impossible. They said do you have data on this? I said well yeah I got millions of graduates. I no like scientific data. I said no it's not my focus.
focus. focus. Come do the data for me. Yeah. But that's what I said. I said you want to do a study. I they said yeah about what they said depression because during that time depression went through the roof roof roof and as a result suicides went through the roof overdoses went through the roof and I said okay if we're going to do this study let me understand what do the meta studies say right now on various treatments what's what's out there and they said and this blew my mind 60% of the people that are depressed who seek improvement through psychiatric or psychological tools so drugs or therapy or both 60% make zero improvement 40% improve in the average improvement across all the meta studies is 50%.
So it means they're half as depressed as they were. Some some people got well but very few most of them stay on drugs forever. Right. forever. Right. forever. Right. It was probably because of lifestyle changes or relationships or other things. things. things. That's right. And so now they don't grow. They're just numb. Right. Yeah. Yeah. Yeah. So I said, "Okay, that I said, you should be able to get that result with a placebo." Right. placebo." Right. placebo." Right. And and he he kind of got nervous, gave us a nervous laugh.
He goes, "Oh, maybe." I said, "We we will destroy that number." I said, "But tell me another I said tell me what is the best result you've ever seen? What's the best study single study? And it was done I almost now nine years ago at John's Hopkins and they gave people psilocybin magic mushroom for 30 days and cognitive therapy. So I said you did that much to their biochemistry you had to make some major changes and they did. It was the most successful study in history of psychiatry up until that point.
At the end of six weeks after the treatment, they had 57% of people had no symptoms. Unheard of, right? Unheard of. So I said, "We'll beat that." And I said, "I know that sounds like ego or hyperbole or exaggeration, or exaggeration, or exaggeration, but I said, I'm telling you this not because I'm so smart, but because we're going to change your emotions come from the meaning. Is this the end of the beginning? Is this person, you know, disrespecting me? Is this person challenging me? Is this person loving me?
Is this person coaching me? Whatever answer you give, it changes your emotion. And emotion is where depression comes from. So I said, we're going to change the meaning maker. I don't tell them what to do. They rewire that. I said, you will see radical changes and I guarantee it'll beat this, but let's see what's right. So they set up the study exactly like the the study done at Johns Hopkins with the comparison group. And then they put this group of people in Date with Destiny. And 6 weeks afterwards, 93% of the people who went to date with Destiny had no symptoms whatsoever.
7% improved, but not to a point where there were no symptoms. They had some, but the best number was 17% came in with suicidal ideiation, constantly thinking about suicide. Someone attempted it. And when they left, not a single person. And the best statistic of all is one year later with no communication from me whatsoever in the whole year, the average person reduced their negative emotions over 71% and increased their positive emotions 52% and no one was still depressed. Wow. So uh now I just did one on engagement because in business engagement equals IBIDA and since COVID engagement has dropped through the floor.
You know, they measure engagement, the disengagement, which is like quiet quitting where people try to do the minimum. And then active disengagement leads. They're doing the least they can. And they're trying to hurt the company too, right? The largest change in 50 years since CO is huge drop in engagement. Huge jump in active disengagement trying to hurt the company, right? company, right? company, right? Wow. That's Wow. That's Wow. That's And so we just finished the study 12 months. months. months. Um I believe 1,500 people. So most studies are 35 people, right?
Yeah. Yeah. Yeah. One year, not two, three months. And the numbers will be coming out in two months. It'll be on medical journal. And you'll see it blows your mind is we made up for all the disengagement. In six days, we got them back to where they were before COVID. But the best part is every month after that it increased and I never spoke to them again because their media maker changed. Right. Yes. Right. Yes. Right. Yes. And then we did all this by changing their biochemistry, not through drugs.
You know, you've been to an event. What they found is when when people like um they've done this test on Tom Brady, they've done it on um the Tampa Bay uh Lightning who've won multiple times the New NHL hockey championships. And what they found is they put a monitor on me 70,000 $65,000 device and at every break they came and took my saliva to find because they can feel your take your hormones out of that and they took my blood and they're monitoring minuteby minute 12 hours a day on stage.
They did this for three years. At the end of it, there was a pattern that's just so clear and they call it championship biochemistry. You'd be interested in this in what you're doing. What happens when Tom Brady is down in the fourth quarter by 10 points with four minutes, whatever to play, if you remember that game, and he comes back to win. How does he do it? Here's what he does. This happens in my body every time I get on stage. Testosterone surges. Now testosterone produces focus, power, intensity, and it enhances your memory massively.
If I said to you, where were you on 911? Yeah, I remember most people know where they were sitting where they if I say, where were you on 811? 811? 811? Because information without emotion is barely retained. But when you have testosterone, it drives. That's why a year later they still had it. But normally with testosterone, you get the stress hormone cortisol. Uh-huh. In Tom's case, my case, the Tampa Bay guys, this championship biochemistry, the cortisol drops off the cliff. So all you have is power and focus.
So you go, "Oh, Tony, aren't you lucky you have this?" The best part is then they measured my audience. Then during co they measured people in different parts of the world who are in their homes experiencing it digitally. Wow. And it looks like, you know what mirror neurons are, right? You look at somebody, maybe they're paddling, and if you're really connected, you kind of feel that unconsciously in your body. Well, it looks like mirror neurons. We lit it looks like music. What? They all surge with me and their cortisol drops off the cliff.
Like when we go to the firewalk, they're in front of a fire 2,000 degrees and they might feel some feeling, but the testosterone is so strong, the cortisol so slow, so low they storm across it. But more importantly, they retain it. So it's the biochemical changes that make it last. It's not just the intellect. We only have two minute, two, three minutes left, so I'm going to get through the final two questions quickly if that's cool. I could hear you tell stories for as long as it takes, but I want to be respectful want to be I want to be respectful because I know you got another interview here afterwards.
Um, before I get to the final two questions, you've got a summit coming up very soon. This is going to be coming out here in a couple days, but you have time torisesummit.com January 29 through 31st. It's a free event. It's virtual and you're going to be giving them some incredible insights and strategies to help them rise in 2026 and beyond. just what you're talking about with your 6 day inerson events or your UPW walking on the fire. This is going to be a a taste of that virtually.
virtually. virtually. Well, you know, I I created I created during CO during CO during CO because during CO all the stadiums in the world I was used to doing 15,000 people and they go you can put 100 people in there. It's like talking mass 20 ft away. Yeah. So then I tried to move to Vegas. They shut down Vegas. Move to Texas and I tried to do movie theaters because they let you have 10 people in movie. They shut down a movie theater. So, I built this studio, 50 foot high ceilings, 20 foot high LED screens, 67, highest resolution in the world, 50 feet around me.
And then I called the founder of Zoom, Eric Yan, is a friend of mine, and I said, I can't just have a,000 people. I need 25,000 in. Anyway, we did the first one with like 400,000 people. And now I've done them for five straight years. We've had, last year we had 1.3 million people from every country in the world that attended. And I didn't just do two hours. I did, let's do three hours a day for three days in a row. and let's give them the best tools.
Figure out what they really want, change their energy, find what's stopping them, give them the strategies, show them what to do in their relationships in a compressed period. Like imagine like going to a movie, but the movie is your life and you're actively creating instead of possibly. But it's that enjoyable. And so we've done it every year and we're going to do it again this year. So there there's, as you said, there's no charge for it whatsoever. It's not partially fee, it's totally free if they go to timetorisesummit.com.
Yes. get yourself registered and you can do it from your home or you can do it in your office. Think about there's some people you want to do it with because it's really fun and by the end of those three days instead of having a New Year's resolution which people have already violated by the time we're going to do this, you'll actually have a plan and a strategy and have momentum and there's no charge for it. That's powerful. And I've been to many of your events of I think this is the sixth time I've interviewed you in 13 years of this podcast.
six times and it'll be a 13 year anniversary that week of time to riseummit.com of me starting the podcast. the podcast. the podcast. Wow. Wow. Wow. And so every Thank you. every time it's every week for 13 years. I haven't missed a week. Wow. That's awesome. Not the smartest, but I'm consistent. You know, it's like I got I got the will to win like you. Repetition is a mother of skill, baby. That's it. Right. As an athlete, you know that people think they do something once there's enough.
It's the repetition that gets you to be master. Exactly. Exactly. So, I have been around you. I've had you on the show six times now. I've been to many of your events. I've been in masterminds with you. I've been around you for uh over, you know, a decade of this work that I've been into. But I met you originally, you don't remember, but I met you when I was 16. And I've told you this many times, but I met you the first time I was 16 years old.
I went to one of your big events that you used to do in an arena. Yeah. Donald Trump was actually speaking there. Larry King Live, Pat Summit, all these like all stars were there. and um you came up out of these stands into the audience and stood right next to me. You don't remember this moment, but I remembered it as one of those memorable moments in my life where my state changed just like Mr. Cobb for you. Yes. Yes. Yes. You didn't look at me, but I saw you looking around me and looking at everyone and the energy you brought in that moment is still with me 25 plus years later.
That's beautiful. And if anyone watching or listening right now feels like they need a new step change in their life, a new breakthrough, they they're stuck, they're feeling anxious, they're feeling overwhelmed, whatever it might be. I'm telling you, telling you, telling you, succeeding, you want to go to another level level level and you want to go to another level, you have to go to this event, time toriseummit.com. I'm telling you, it is a game changer. And I know we got for those kinds, those kinds, those kinds, of course.
And and I tell you every time it's it's a it was a massive moment for me as an inspiration and a and a a mentor that I didn't even know you were mentoring me but you were mentoring me back then and I hope everyone gets that experience with you through this event or one of your events in the future in person. My final question because they're telling me to wrap it up now. Um I asked you before your definition of greatness many times. I'm going to read one of them for you and then I'm going to have you adjust it.
You said this the first time I had you on 12 years ago. Wow. Wow. Wow. 2014 2014 2014 done this this many times. This many times. You said back then you said greatness is somebody who just will not settle and finds a way to do, be, share, and create in life what they want as opposed to fitting in. I'm curious if your definition of greatness has changed now almost over a decade later or if there was one message that you wish you could yell, scream or say loud enough that people would truly hear that if this was the only message that you could share and you just like ah I don't want to regret not saying this enough.
What is that message you want everyone to know? Gosh, there's so many. But I think at its core, its core, its core, people don't understand that life is a journey and it's a story and it has predictable elements and that the greatest story, if you study mythology and religion around the world, the greatest story of all is always the hero's journey. hero's journey. hero's journey. And it's that step I mentioned earlier that we're being called to an adventure. It doesn't feel like a call. It feels like your life's ending.
It feels like your house burned down. It feels like it's some something you value is gone. Your house, you lost your finance. lost your job. But if you try to refuse the call, it's still going to take you. It's like Dorothy and the Wizard of Oz. The tornado is going to take you anyway. So why not go proactively into it? And what you'll end up doing is you'll enter a different world and you'll meet different friends and you'll have new mentors and then you'll go through orals and do battles and but eventually if you keep going, you'll slay the dragon and you will become something more than you ever were before.
And then you get to come home come home come home as the hero in your own heart, in your own soul, not an ego hero, a hero who knows they've conquered things and you have something to give. And so I think maybe the subset, the simple thought of that is is that everything happens for a reason. There's a higher purpose in everything, but it's your job and my job to find it. It's like I believe in my soul that life is always happening for us, not to us, even though it looks like it's happening to us.
Like co for example, CO looked like I can't do my work anymore. And then my seminars went from 10 or 15,000 people to a million people. I mean it's like all over the earth and you know 193 countries simultaneously right it's like but I had to find that it was my job to find that. So, and if you trust that, if you can have that core belief that it's like almost anybody's listening, and I ask you too, haven't you had some time in your life where something happened that was so painful, difficult, frustrating, whatever it it felt like it wiped you out and you never want to go through it again.
But then you get 5 years later or 10 years later, you look back and go, I see the universe or God's perfection. That that made me so much stronger. That made me have more courage or that made me care more. Right? In my life, I've never not found one of those. Now, it's sometimes hard in the moment to find it. But I think that's the most important thing I say. The second thing I'd say is most people live a life where they talk about being stressed all the time.
There's only one reason you're stressed. You're managing your circumstances instead of creating your life. Like, we were not made to manage circumstances. We were created by something. Call it God, call it the universe, whatever your preference is, but no question something created us. And we're given the ability to create. This house is a creation. Your life is a creation. Your two daughters are an amazing creation between you and your wife and the universe or God. I just think the more we're in a creation mode, there's zero fear in creation.
There's fear when you're trying to manage or hang on to something you're trying to maintain when you're just trying to make a living. It's like designing a life is a different way of living. And it requires courage. Yes. Yes. Yes. And it requires faith. But you know what I tell people? Not not religious faith, just faith. You were born with faith. If you're going to drive down a highway here and there's nothing but a little yellow line dividing you from people coming 65 miles an hour at you and you know every day in every city on earth somebody falls asleep or is reading a text or is drunk and they come across and kill somebody in every city every day all over the earth.
So how the hell do you drive down the street without fear? Because you use your faith cuz without it you'd have to do what they did in CO live in your house and not move and have no life. Yes. Yes. Yes. Right. And so courage does not mean you're not afraid. It means you're afraid, but you do it anyway. You can have courage if you can trust in a higher understanding that everything has a higher purpose and this is an unfolding for me and it's going to lead to something greater.
And that takes faith. But I found if you live enough life over and over again with that faith and with the drive to find it, you'll find those answers. Tony, thank you so much, man. Appreciate it. Thank you. Great to see you. Appreciate it. Amazing. Congratulations once again on your wife, on your two daughters. And I'm going to look to see you in 2028 here. here. here. You're going to be the Olympics. I'm coming. You're going to be there. You got it. Thanks. Thank you, buddy.
Appreciate it, man. The most important decision of your life is deciding whether you're truly committed to being happy no matter what. Because life is going to throw all kinds of curveballs at all of us. Uh there's the one thing that's in common in this lifetime is extreme stress. You're going to experience it if you haven't