The State of the Hormone & Peptide Industry w/ Vita Bella Founder Phil Vella | Mind Pump 2802

Key Takeaway

The peptide and hormone therapy industry is plagued by massive overcharging and poor quality control. One company is disrupting this by offering transparent pricing - charging $190 for peptides that cost $70-80, while competitors charge $1,100 for the same product. The key insight: build customer loyalty through results and responsive service, not price. When patients get real results and can actually reach their provider, they don't leave for cheaper options.

Episode Overview

Phil, CEO of Vitabella Health, reveals the shocking truth about the peptide and hormone therapy industry. Operating in 40 states, his company is disrupting the market by eliminating salespeople, focusing on doctor-patient relationships, and offering transparent pricing. He exposes how competitors overcharge by 1000%+ margins, discusses quality control issues with research-grade peptides, and explains why the recent collapse of major competitor Transcend has created opportunities. Phil shares his philosophy: prioritize customer service and real results over maximum profit, and patients will stay loyal regardless of price.

Full Transcript

Transcript of The State of the Hormone & Peptide Industry w/ Vita Bella Founder Phil Vella | Mind Pump 2802 from Mind Pump Show. Auto-generated from episode audio; may contain minor errors.

You just found the most downloaded fitness, health, and entertainment podcast. This is Mind Pump. Today we had on Phila. on Phila. on Phila. He runs a company, a hormone and peptide company called Vitabella, and he reveals the truth about that entire industry. It's going to blow your mind. The the overcharge that they do for peptides is wild. The quality control, terrible. This guy owns a company, breaks it down with full uh disclosure. He's honest about the whole thing. In fact, we partnered with him. That's how much we liked him.

So, we know you're going to love this episode. It'll blow your mind. Anyway, if you're interested in hormone therapy, peptide therapy, you want the best prices, you don't want to work with sales people, you only want to work with doctors, go with them. Go to mpormones.com. That's where you get hooked up. hooked up. hooked up. Phil, I'm glad you're here, dude. Yeah. Yeah. Yeah. I'm glad we got you here, dude. Yeah. Yeah. Yeah. Awesome. How you doing? I'm doing good, man. Good. So, all right. Uh, short intro.

Tell people who you are, what you do, cuz we we met I met you the first time. We're at the Peptide Congress. Yeah. Yeah. Yeah. That's when we ran into each other. And, uh, you know, we hit it off a little bit. So, what do you do? So, I'm the CEO of Vitabella Health. We're a 40 state health and wellness company. Peptides, hormones, everything. We're the disruptor in the industry. Um, I've got a bunch of other businesses that I own, but by far, this is the sexiest and the funnest thing that I've ever done in my life.

That's that's crazy for me to hear that because uh it reminds me a little bit of what it was like for medical marijuana days. I don't know if you remember when that hit. Uh I was a part of that and it's like uh every every week new legislation, different state laws, you got big pharma trying to lobby against you and so it feels like it would be a [ __ ] storm to try and run. So explain the the excitement or the attitude that you have towards that because it gave me a headache.

a headache. a headache. Uh I'll just say it straight is if I could do any other business again, it wouldn't be this business. Okay. Okay. Let me be very clear. It wouldn't be this business. However, now that I've already done it and I'm in it and I've got all the licenses, the DEA, the stupid amount of paperwork, all the red tape to get through and be successful, it's that hard to do it. So, it's that easy to succeed once you've done it. Oh, I see. So, it's so hard to penetrate and understand all of these laws.

It really is. It's And every day you're right, the peptide laws change and all of a sudden you're like, hey, you can't ship in Clomophane just to the state of Colorado. Now, it's this one. You're like, you can't advertise Viagra in South Carolina, but everything else is okay. okay. okay. And so, that the laws changed on a consistent basis. They're going to continue to change the Pharmacopia, everybody. But uh the excitement comes from tr truly the text messages that I get of people like dude you don't understand you don't understand she said yes dude you don't understand I got a promotion the energy my kids my parents like the feedback that I get from patient it's addict it is I I tell people this it's it's [ __ ] narcissism it is it's [ __ ] it's narcissism I'm just like I did that his life would have did that I did that his life would have never been the same.

So like he's on a trajectory. He's 300 lb. All of a sudden he's 210 shredded. No girl ever talked to him in his life. Now the guy's walking out picking up girls. Has an amazing business. I mean I told the story the other day this one of our patients guy was broke. Couldn't afford his meds. Now he's making like 500 grand a month. a month. a month. Wow. Wow. Wow. Killing the game. Guy's got a baby on the way. A fiance that it would have been impossible been impossible been impossible to get back in the day.

But yeah, I mean it's so you're obviously a serial entrepreneur. Give me a little bit of a rundown of what what you did kind of before and then and then what got you to dip into this space. I've always been in tech, you know, welcome home in San Jose. I was the godfather of Cisco software division, employee number one. No way. Uh I was Yes. No kidding. No kidding. No kidding. Yeah. I went in um 0 and when I first started the division um and I left at about 5.5 billion in 2019.

Today the division is doing about 22 billion. So that's where I first came up. I know everybody really well here. Chuck Robbins, who's the current CEO, he did my engagement. John Chambers did my engagement. I know all the the boys at Cisco. But yeah, I came up in tech and uh prior to that I had tech companies, but I came in through tech to Cisco through a WebEx acquisition in 2007. Crushed it at Cisco. 2019 became a full-time single dad and walked in, shucked my computer, and I'm like, I don't know what God has planned for me, but she's not gonna grow up with a nanny.

nanny. nanny. And that's what happened. And so, and then my daughter sat me down one day. Her name's Mia Bella, my beautiful. And I said, "What's the greatest job in the world?" And she says, "It's a doctor, daddy." And I was like, "Well, the hell with me going to medical school, so that's not gonna happen." She goes, "They save lives." And I'm like, "Yeah, that that's great. We're not saving lives then. I don't know what you want me to tell you, but uh we went through and and and I thought to myself, I had double spinal fusion.

The doctor said 12 months to recover. I needed to be back in 90 days, growth hormone, peptides, everything. He charged me crazy amounts of money. of money. of money. 22 grand, by the way, per month for the meds. Found out it was 2,200. And I'm like, like, like, "Fuck off. There's no way." And so I spent uh a lot of money putting that man out of business. So my daughter and me sat down one day and I was like, "Daddy wants to go have doctors work for him." And she goes, "That's even cooler.

You mean to tell me we get to tell them who lives and who dies? This is amazing." I'm like, "Not exactly, but kind of." And she's like, "Let's do it." So Vabella means beautiful life, my beautiful. My daughter or beautiful life um life is beautiful. And my daughter's like, "Let's let's call it Vita Bella." And so that's how we got into this particular space. you're getting transitioning when you're at Cisco doing so many different businesses. I had so many different businesses to see and look at.

Yeah. Um I got into restaurant industry. I got into AI industries. I got into software marketing automation industries as investors, operators. Then I realized I don't want to operate and do that. But this industry this industry this industry the reward is like psychotic. What what skills do you think that you picked up from the other businesses that are most applicable to this one? Like what it did like obviously like obviously like obviously Cisco you see all these different businesses. Uh lots of them probably look very different.

Tech is you think is very different than peptide space but obviously you did you picked up enough to go do very well at this. What what skills do you think apply the most that you picked up? What were they? Well, the first thing is we we built the company 100% mimicked off of an enterprise license agreement in tech. Okay, explain that. Yeah, so enterprise license agreements is like Microsoft. They sell you OCS 365. So you get, you know, Word, you get your Excel, you get notes, you get everything that's included with OCS, email, all of it.

So I thought to myself, how do I make like a SAS instead of HASS healthcare as a service company? And that's what Vabella is. It's a service. It's a membership driven company, very similar to like a software as a service company. You pay your monthly fee. You get access to your doctors. You get free injectable supplies. You get to treat all eight categories, hormones, all the way down to skin care. So, we have everything that there's nothing excluded. If it treats narcissism, confidence, self-esteem, or ego, we prescribe it.

It's literally what it is. All things. All things. All things. If you have any sickness whatsoever, please find another company. Were you the first to do that in this space to disrupt it like that? Did you Did anybody was anybody else doing like a membership base like that? Hone did a membership base, but it was like testosterone and like one other thing. But thing. But thing. But to do everything, first of all, we're still the only company that does what we do. do. do. Eight categories of treatment.

No one no one even has skinincare. Like you've got HIMS, hair loss, they've got, you know, sexual wellness. They focus on one little Yeah. And so I'm like, by the way, it's not the smartest thing to do. Let me be very clear for those who are thinking about this. It's not going this broad is very hard cuz you're you're a jack of of many trades instead of a master of one specifically. It's a little easier. But give people choice. Give people options. options. options. Yeah. Yeah.

Yeah. What what's happened recently in this peptide space where the the gray market, the research chemicals, they're like they're selling out. They're trying to get out because something is coming along the pipelines that says you guys can't do that anymore. Has to be through prescription. What happened? The the FDA has patiently watched all of these companies market research grade peptides to humans for human consumption. So on the bottles it specifically says not for human consumption, human consumption, human consumption, but we know who they're selling. But we know who they're selling to.

It literally says in the ads, the emails, the J Campbell, the peptide sciences, Swiss chem, you can see it all. It's black and white. Mhm. Mhm. Mhm. The problem is is there's thousands of CDC cases of people getting very bad side effects. You're not under guidance. You have no medical. They're not looking at labs. You're looking at the catastrophic damage that's being done to specific individuals that do not know what these things do because quite frankly, they're uneducated in the market. Right? We've seen people come in that are using GHRH's and GHRPs with PSAs of 20.

So this is these are those are growth hormone boosting peptides when they have a high they got prostate enlargement and stuff going on there which if you had a PSA of 20 it's like we got to check you for cancer correct correct correct the last thing you would do is boost growth hormone if you have cancer 100%. Yeah I mean so that you're you're prescribing medications to people and they're taking dosages that no one has any idea what any idea no one has any idea what they're actually taking and what the correct dose is.

I mean, we've seen it's sick. Well, we've se it's sick. And I'm like, and the guy goes, you know, I'm feeling like a my stomach, like my stomach, I've got a six-pack, but now it's grow because your organs are growing, pal. growing, pal. growing, pal. Your organs are growing. You've got cardiomyopathy. cardiomyopathy. cardiomyopathy. You you're literally not under guidance. Like how, and I said this on every podcast I've been on, how can you literally look directly in somebody's face or get on the phone with them and tell them what they should be doing when you haven't seen their labs, you don't know their health history, and you know nothing about them?

It's impossible. It's impossible. It's impossible. And by the way, how do you feel good about yourself? about yourself? about yourself? You you uh we you and I text each other every once in a while and you were like, "Just wait till I show you some of the test results of these trademark." So, I've been waiting. I didn't ask you. So what did you guys do? You guys go and grab a bunch of gray Marcus and test it. What' you find? So we took a whole bunch of peptides.

And by the way, there's some good ones. I'm not going to lie. There's some good ones. What I'm realizing is what I'm realizing is these companies are getting it from the same source. So if Red Tide tests perfectly on one, it's going to test perfectly on most of them. Okay? Okay? Okay? However, there are certain meds that people mislabel. So because they're getting them in clear biles, so you have to label them. So now you don't have any QC quality control. Meaning like your BPC 157 could be KPV, could be CJC, you don't know because they're just wrapping a label on site.

What if they mix the box? What if they take that box, put it on another area? So four of the peptides that we tested, we don't even know what it is inside of them. them. them. So it came back NK or uh yeah, NK not known. known. known. So So it said something you tested for that. that. that. We we don't even know what's inside. Oh my god. Yeah. And then the purities all over the map. NAD at 23%, 78%, 91%, all one of them 120% of what it said was supposed to be inside.

So it's like 120 milligrams per and you're like what? what? what? Wow. in the and so listen the cost of quality peptides the cost of real real real pharmaceutical licensed pharmaceutical licensed pharmaceutical licensed inspectedarmacies that are prescribing that like Vabella they're not expensive we make them expensive because of greedy egotistical capitalist pig [ __ ] just like that so hold on a second so because the the the they're always saying, "Look, research chem, you know, research chemical grade peptides, you'll save money because the stuff that comes out of the FDA approved labs so expensive or or pharmaceut too expensive." And you're saying that's not true.

They're just marking them up like crazy. crazy. crazy. What's it really cost? What's it cost to get Samorland direct to the consumer? So, I'll talk some prices here. Maybe it cost Samorland for a bottle 70 80 bucks direct from the pharmacy to me. To me, right? I'm I'm going to be very This is going to be the most transparent stuff. I don't know where these cameras are. It's the most transparent conversation you're going to have today. Okay. Okay. Okay. Is let's say it cost me 70 bucks, 80 bucks, 90 bucks.

I'll charge 190. Okay, Okay, Okay, 190 bucks. I'm making money. But then you go to other companies, which I know of. They're in Scottsdale. O, I want to call them out so bad. So you got other companies that are charging $1,100 for some more and then they're giving you by the way the way the way so their margin is 80 to $1,100 and by the way I'm talking about a 15 mgram vial of Samorland not two 15 yeah I'm selling 15 milligram vials cuz they're not that expensive and all those people that want to come and they're going to be like oh but you're still price gouging making money.

How [ __ ] expensive do you think it is to be successful in this industry? I've got medical insurance, malpractice insurance. I've got EMR systems, portals, [ __ ] tons of documents, DEAS, licensing, medical licensing in every single state is horrifically expensive. Each one of my providers, if I want to get them licensed in every single state, all in, thank God we're getting a little DEA help right now because you only need one DEA right now. But when you needed all the DEAs, it's $888 per DEA per state for one single doctor or one single nurse practitioner.

So hold on. So So that's 880 times 50. It's 40 grand per per person. Per person, Per person, Per person, right? That's what it used to be. Now it's just 8.88. But then you look at all the medical licensing, 30 to 40 grand per practitioner if they want to be licensed in every state. That's just licensing. licensing. licensing. And how many how many patients would one practitioner be able to work with? You figure if they can, you know, maybe a thousandish. a thousandish. a thousandish. Okay.

So, you try to grow your company, you're going to have to add. I have a ton. I just hired another 20 due to the uh fund that I think we'll be talking about very shortly. All right, tell let's get the cat out of there. Let's go there for a second. So, what's going on? So, we worked with I've had so many of these conversations and everybody's been thanking us. So, so we so our uh we worked with Transcend for a little while. They were one of the larger providers of peptides and hormones.

And uh I'm not going to go into details, but let's just say they owe us a lot of money and they owe everyone. everyone. everyone. They screwed they did they did some bad stuff. Some really bad stuff. Lots of complaints coming out that stuff. We also have a brand new program launch and because it's a new launch, it's half off. Maps Great Eight, one lift a day. Only eight exercises, simple, basic, super effective, 50% off. Plus, we're going to throw in the Great Eight nutrition guide if you sign up within the launch period, which is right now.

Go to mapsgreatate.com. That's mapsgreat.com. mapsgreat.com. mapsgreat.com. Use the code launch. That gives you 50% off plus the free nutrition guide. All right, real quick. If you love us like we love you, why not show up by rocking one of our shirts, hats, mugs, or training gear over at mypumpstore.com. I'm talking right now. Hit pause. Head on over to mypumpstore.com. That's it. Enjoy the rest of the show. What happened? What's what's happening with the industry? What's this like? That's a big um that's a big vacuum. They were a big company.

Big vacuum. Transcend I think was one of the staples in the industry. They also were the largest overcharging company in the world. I've never seen prices like what they charge. They had salespeople that literally sold. We don't have even one salesperson in my company. Doesn't exist. It's you and the doctor. If you and the doctor don't decide on it, we're not pushing you. Period. It's you. So, what happened was is is a couple things. One, they screwed over their pharmacy. So, they lost Revive and some other things owing them millions of dollars.

And the second thing is they lost their what's called the PC group owner. For people who don't understand, it's the the doctors, right? So, Transcend is an MSO, which is a a services organization, and then the medical group, the main doctor, won a lawsuit against Transcend, um, to where Transcend couldn't contact patients anymore or do anything like that. And by the way, this is all public knowledge. It's all out on the web. You guys can look up the cases. So, Transcend So, Transcend So, Transcend essentially can't even fulfill pharmacy.

They can't refund. They can't do anything. They can't talk to people right now. So that's why they're ghosting everybody. That's why they're ghosting everybody. Correct. And so it is [ __ ] Christmas every day for people like us in this industry is is Transcend had so many patients. So many patients that didn't even know what they were paying by the way. And so I hired a number of the transcend people. We got them down in from from Michigan down to Arizona. And we are on boarding a number of patient.

By the way, my company has grown 300% in the last few weeks. weeks. weeks. Whoa. Whoa. Whoa. Wow. Wow. Wow. I just And so we just No wonder you're smiling so bad. So we we are and and the patients are coming in and literally this is these are I have so many cool things. I'll give you guys some of this content so you guys can like post like these are like real text messages. We'll redact the names. And they're like, "Yeah, so I'm paying $5,000 a quarter for my Tesla Morland treatment." One more time.

Three months of Tesla Morland is $5,000. Yeah. And he's like, "How much is it gonna be with you guys?" Because I don't want to I want to keep the pricing the same. I was like, "Unfortunately, it's 900. We're not going to be able to get to the $5,000 mark." $5,000 mark." $5,000 mark." Yeah. Yeah. Yeah. And so, and by the way, I'm making money at 900. at 900. at 900. But, but why why do you need to overcharge? Why do you need to do these things?

It was crazy. But the big things with Transcend is I think they had the best education group. I'm gonna give it to them. like the customers that come to us and patients, they're educated because the sales people. Yeah. people. Yeah. people. Yeah. Well, it's because they've been listening to a podcast for 10 years forever forever forever who's been teaching them all about peptides for a long time. So, they come in educated. in educated. in educated. So, literally, I just get on the phone and they're like, "Yeah, I'll take BPC.

I'll take Tessa Morland. I'll take CJC. I want to do a trib blend. give me some different like and it's such and I'm like the average spend per patient is 220% up with new patients and and it's been been been the greatest thing that's ever happened to my company and um one I couldn't be more thankful to all of you guys um I know they owe you guys money I'm sure that we can figure out something for me to take over now we're more I think we're more uh I was waiting for this less about live negotiations by the way less less about the money and the thing that you know I've I've had I think I'm up to 13 or 14 calls with other companies that have all been in bidding wars and for me it's it's less than it's a black eye for us you know we built this uh not with the intent to uh sell peptides supplements or anything else like that like uh we're we're in the business of training clients helping them with nutrition getting them in good shape changing their behaviors healthy foods that type of stuff and yes we have a large audience that loves all those And so it made sense to look for a company to partner with.

But man, we they all those people have been dumped onto our I got a forum that's got 20,000 peptide users in it of our people. 20,000 that they just left out hanging that are just that are furious at us, you know, and they have no idea how much money they owe us and how screwed we got out of the deal. And it's like I mean, I'd love to to refund all you people. I I'll go bankrupt refunding all of you guys on what they owe you.

And so for me, it's like I'm so hesitant and I and I also come from the medical marijuana space. So I did that for 3 years and I know how difficult is. A lot of patients don't know. They don't know the stress that you have to go through when legislation changed or now you can't do this and it's like that delay sometimes prescriptions or so that and then people get and they don't get mad at you guys, they get mad at us because we're the ones who introduce that.

And so that's it's been a a massive headache for us. And I go back and forth on do I even want to f with it? Because it's like uh to to risk another black eye on our company when that's not what we do. Uh although I recognize that there's a massive amount of people that it changes their lives. And I use hormone replacement therapy and have for 15 plus years and know what it's been for me. And so, yeah, it's like this uh it's an it's an unfortunate challenge and position that we've been put in and and I'm not sure how we solve it yet.

And so, we've been really slow to decide on what we're going to do cuz there's not a lot lot lot I think you should hurry up. This is not this is not an IQ test. We're the right company. Um and uh very simple. No, I there's so many bad actors in the space, which that's also reminds me of and and can you agree or not agree? I mean, I think that's a bad actors. That's a very kind of you. Yeah, Bad Actors is very kind. I think there's [ __ ] pigs.

[ __ ] pigs. [ __ ] pigs. Yeah, Yeah, Yeah, they are. There's people that are more worried about money. That's the one thing that's cool is I don't give a [ __ ] about money. I'll wear $20 t-shirts and sweaters all day long. I made the money. I worked at Cisco. I did the the thing and now it's like my legacy to give back. I think one of the cool things about Vitabella, and I'm going to screw myself by saying this live on here because I know some jag off Karen's going to ruin this for me, but since we've opened the company, since the founding of the company, we're a 100% fivestar reviewed company.

We don't have a single fourstar review. Wow. Wow. Wow. One period fact. And so another thing is everybody is is quick to on board you, right? They want to just get your money. They want to sell you. They want to get you in front of a doctor and spend like 5 10 minutes with you and get you what you want because that's what they want. Order. And we force you to spend 45 minutes with a doc. Go through everything. Really understand everything about yourself so that when you leave that phone call, you leave that conversation that you're empowered.

You you you truly understand what you're getting. And I think that's where we've lost medicine is one doctors have become so quick to prescribe [ __ ] medicine. And more importantly, how many times we asked that you don't even know why you're taking something. Yeah. So you don't you just take this I take this pill once a day, okay, and it'll make me feel better. No one no mechanism, no what it does, no explanation, no education, right? They don't have this for the normal when you're sick kind of group, right?

There's no three guys sitting in a room. Let me tell you about what uh you know that a Zpack does. Like there's no one doing that. So it's there's bad actors everywhere. I think that there are a lot of good people though, too. too. too. Yeah. Did Did S tell you the story on how we got to transcend? How that happened? It didn't. So, we originally started uh with Dr. Rand and his team. Okay. Okay. Okay. And a lot of respect for them. Regenerative. Regenerative. Regenerative.

Yeah. Regenerative. And they're a brick and mortar though. They're a small brick and mortar. And uh that was the experience we had like the every patient saw a doctor and got a meeting. Excellent. meeting. Excellent. meeting. Excellent. The problem was that because they were a small brickandmortar operation, they couldn't handle our volume. So again, I was getting all these complaints of I can't get an appointment for 30 days. I you know, it's like and and but the service was amazing. Anyone who did get in was just like, "Oh my god, their team was so great.

They walked me through everything. Feel really like they weren't getting oversold. It was just amazing." And so we the original problem we were trying to solve was not about the service side. It was now like who can handle our volume. Yeah. And so I began hunting for okay who who could handle our size. And at that time I didn't know anybody else besides transcend that could handle our sales volume. And so I was like, okay, let's do it. And it started off pretty good. We had a forum.

We were we were making their doctor come in every single week and educate our audience that we were building and growing. And so for the first year or so uh when they were making hay and everything was great. It was not so bad. But then it quickly went downhill. It quickly turned into it looked like a a greedy thing of just selling them, no followup, no teaching them how to use it, no, it was just a a mill that they were turning. And so we got in this predicament of like we've had what amazing service is like and I know how important that is.

But then we're also at this size where it's like we can't just go with a a manpaw who's going to handhold every single person or they need to be at a size where they can talk to that many patients. I think there's a blend where you can do both, right? And I don't even think I don't think you need to have VIP programs or any of that [ __ ] I think you want that. Go to Peteria. Go to one of those guys, right? pay your 100 grand, you want that type of service, pay for it.

But if you're looking for really good service, really good prices. There's there's good companies out there that do it. I just think that they don't spend enough time actually caring about CS, right? Coming from Cisco, we were paid on CSI, customer success index. And so we need to make sure that people are happy. And and you guys, by the way, on any company you guys go to, that's how that's the true indication of success is are people happy? Yeah. Yeah. Yeah. And because they're not going to leave you, by the way, no one leaves you really for price.

And if they do, let them go. them go. them go. Yeah. Yeah. Yeah. Right. They leave you for two things. Results. Are they getting the results that they want? And when they call or email, do you pick up the phone? Mhm. Mhm. Mhm. That's it. It's not hard to be successful. It's results and service. Are they getting their meds in a reasonable amount of time? We ship when the minute you get off the phone, our average ship time is 48 to 72 hours the front door.

front door. front door. Wow. All 50 states. 40. 40. 40. 40 states. 40 states. 40 states. I can't do business in California. You I can't I can't really There's no I can't do it. This is the worst. It is the most We talk about laws. I'm out. I quit. It's in my bylaws. Someone's going to have to redo my entire operating agreement. Does that mean you don't service in California or they have to do service state of California? Okay. Okay. Okay. Yeah. I may turn it on.

I've been very big ego of anti I have such bad experience with this state and it's just the legal system. Yeah. Right. You know, you show up and I always say every day, it's not an IQ test. It's an IQ test in California. California. California. It is. It is. It is. Well, it's a it's a smart strategy uh on your part going back to if your metric is customer service and you know all the loopholes you have to go through in California and what a [ __ ] it is, you're going to and someone else might be going, "That's crazy.

That's so much volume you're losing that it's like, yeah, but I'm going to have so many headaches and so many disgruntled patients that have no idea that it's not my fault and it's all this [ __ ] loopholes that I have to do. And so I it's probably Yeah, we had to get because we live in California obviously they would ship our stuff to a mailbox in Florida that would then we would forward all the way over here. Yeah. And and one illegal [ __ ] But anyways, it's um it's not that I I don't want to do business.

I don't want to do that. I don't want to suffer. I don't want patients to suffer. Why do you need to go? And then you have to set up that mailbox. You have to do all of those additional loopholes. additional loopholes. additional loopholes. Why? There's so much damn business in this country. Let someone else deal with that headache. And they can specialize in headaches. in headaches. in headaches. And the people who specialize in headaches make good money. So what are the other ones? So you 40.

So there's what are the other states besides California that are paying Hawaii, Alaska, New Jersey, Kansas, any you have CPOM where you need to have separate, you know, California requires a whole separate operating agreement, whole separate company. Same thing with New Jersey, whole separate company. Same thing with Kansas. So you have to start a whole another company over here. Just it needs to be an entirely separate company. There's three states that require that require that require that and then a couple of states that I'm just like the volume is not there.

Okay. Yeah. And um this is probably the only one that you would consider maybe building an operation over here. It's the fourth largest economy in the world. I mean it's stupid of me to stay away from it. However, from an anxiety sleeping really good at night and feeling amazing like when I wake up in the morning, we still have California. Amazing. Amazing. Amazing. I feel good about it. We run a business here. We know exactly. And so then the laws I mean it's it's crazy. So I I love by the way I did business here for the better half of my life life life and I I if I turned on California me being Cisco royalty from back I would have a triple I probably 10x the company but I'm not ready to deal but I'm not ready to deal with laws yet.

I'm not ready to deal with California yet. I will literally open up a separate team to own and operate because I'm gonna need a separate pharmacy. So you can ship to California. You just need a separate pharmacy. that's in California. Got it. Got it. Got it. Um you there's a lot of little things that you need to do and we've got it. I've got great guy. I was just on a podcast, Rick Nemi. Uh shout out for God's economy. Um and he he was uh he's got a pharmacy here and he's like, "What do you want me to do?" And I'm like, "I'm not ready, but when I'm ready, I will absolutely I'll absolutely turn it on." and and so I think and it's in discussion every day because it is it's a big economy for us but uh maybe in Q3 or Q4.

So explain explain to me because I vaguely know the model. Yeah. Yeah. Yeah. Um and I love that you're like a disruptor in the space because I think we think of ourselves as disruptors. Uh how does the how do the different tiers of memberships work and what comes with that? with that? with that? Yeah, it's a great question. One damn tier of membership. Oh, that's it. One 129 bucks a month. Wait, wait, wait. Hold on. That can't cover cover cover skin fit. skin fit. skin fit.

Watch. Just watch. I got you. Okay, watch this. Here we go. 129 bucks a month. month. month. I'm right. Can't wait for this clothes. 129 bucks. I'm going to give it to you straight. Right, ladies and gentlemen. So 129 bucks a month. You only pay for your first doctor's visit, which is $99. 45minute consult. 15 minutes they review your labs. 15 minutes they go over health history and goals. Last 15 minutes they build a custom protocol. Okay. If you have labs in the last 6 months and they've got everything we need, we can use them.

Oh, wow. Oh, wow. Oh, wow. If you don't have labs, 250, 250, 250, get ready. No, we give you a full $1,100 Quest Diagnostics 34 biioarker panel for 89 bucks. Sh. Wow. Wow. Wow. If you want to upgrade to full comprehensive, $189. comprehensive, $189. comprehensive, $189. That's getting you everything from your IGF-1 levels, D, everything. Wow. So, you get that with us and then what do you get? $129 a month. You get all of your ongoing quarterly doctor's visits included. visits included. visits included. You get your choice included in the package for $129 bucks of injectable testosterone up to max dose incl.

So, that comes with it. Comes with it for 129. You get your testosterone included 129. But here's where the clincher is. So, you get the testosterone, you get everything. And by the way, we just did this. We just started and added in the meds recently. Prior to that, no meds included. What do you get? You get your doc visits. And then you get access to our war chest of medication when you're on the phone with the docs at wholesale pricing. And you get to treat everything from weight loss, hormone therapy, peptide therapy, skin care, anti-aging, injury and recovery, hair loss, you name it.

the plethora gambit of narcissism and self-esteem. self-esteem. self-esteem. Okay? Okay? Okay? And your meds get shipped to your front door 4872 hours, 24 hours a day, 6 day a week clinical care team at all times. We're online. Sunday is a day of God. He rested and so do we. So, okay. So, okay, let me get this clear then. So, 129 is it get takes care of like which is takes care of me. That's what I need to take. Yeah. Yeah. Yeah. But let let's say I decide that I want to uh I need BBC.

I need something else. So then is it all a cart? Is that It's all a cart, non-subscription. You get to pick. We've got a patient portal. You can go on and click refill, click request meds. Very clean, very intuitive. intuitive. intuitive. Come from tech. It should be good. Um but yeah, you just go on and click what you want. We don't do BPC anymore. We moved over to PDA. Yeah. Yeah. Yeah. Um but yeah, I mean there's uh it's very simple. simple. simple. It's just a precursor to that, right?

No, No, No, PDA is great. This is great for the pod. So PDA, we replace BPCA originate. Yeah, right. No, it's the same thing. It's just attached to a different 15. Yeah, it's the same 15 chain amino acid except arginate at the end instead of acetate and all the studies have shown better absorption, better halflife, better everything. And uh patients have loved it. Yeah. Yeah, I've used I've used both. Yeah. Yeah, I have that. Wow, that sounds so what's cool about that because one of the things about this space is uh like what's going to happen in the future even though it's it's prescription peptides the FDA and big pharma seem to be they don't like the compoundies compoundies compoundies they don't like the compoundies because they want their brand name they want to be able to control things uh and this all of course with the popularity in my opinion with the popularity of GLP1s this really pissed them off that you know you go buy Ompic it costs this much but you can go get some aglutide uh from a compound pharmacy for much less.

Uh but the way you've set up your company, it's very easy for you to sell this at some point because you've got monthly reoccurring revenue. Yeah. SASbased business. That's what I'm saying is that so so you've actually got an exit potentially whereas a lot of these other companies I'm like how are you guys going to move? What are you going to show? I'm a businessman. Okay. Absolutely. I'm a businessman at heart. Okay. and and it is absolutely built for you to show your IBIDA and for you to show your growth and for you to have predictable revenue.

It also allows me to continue to offer our price points the way that we do is because I can predict revenue which allows me to predict on the operating expenses. I can grow. So I do not outgrow my membership just in basic opex. So I'll never have the problems that these other companies when they, you know, when you get slow seasons, when you go into summer, people aren't ordering enough, then you're going into like cuz you get seasons within this industry. industry. industry. Yours is consistent.

I'm a consistent industry as far as the the membership is concerned. And then we offer the meds at crazy prices. I mean, it for pharmaceutical FDA licensed and approved medications, there's nothing like the pricing. It doesn't exist. doesn't exist. doesn't exist. Wow. And what do you think about the what I said about the future with the with big pharma trying to is that a constant battle? constant battle? constant battle? Are you able to are you still able to do compounded GLPs or those did they take those off?

those off? those off? Everything that's currently available is still available. still available. still available. Okay. Okay. Okay. I should say let me rephrase that. Everything that was available is still currently available. currently available. currently available. So trappepite some. Oh, I didn't know that. I thought Eli Liy shut that down. They're trying. So this is great. We guys can put this up here. Put the put the readout up. Is strive strive strive sued Eli Liy. Strive pharmacy out of Arizona sued Eli Liy one. So, pardon me.

Pause that. Eli Liy. Eli Liy and and the pharmaceutical companies sued Strive. Strive one. Now Strive is suing Eli Liy and the other pharmaceutical. They're going on the offense now. Whoa. Wow. Whoa. Wow. Whoa. Wow. Yeah. This is huge news by the way for our industry. our industry. our industry. This is massive. Yeah. Yeah. Yeah. So, it's big news for our industry. They are actively suing big pharma for trying to mitigate the industry and trying to come down on compoundingies cuz there is a need there is a need for certain meds to be compounded and if you have the right prescription and you have the right use cases cases cases in particular GLP-1s in my opinion what what we have found with GLP1s is most these patients these patients these patients dosing dosing dosing our dosing is way too high.

Yeah. you get almost every single we we did a thing last year where uh and it was just for us for educational purposes. We took on 50 GLP1 clients that the three of us met with them weekly and coach them through their their weight loss journey. Almost every single one of them their dosing was off. Too high. Too high. I can't eat. Yeah. Too high. And you wonder why they become skinny fat, right? And it's like you these people can't hit protein intake and lift weights like on these this like it's crazy.

But they're getting these already preloaded. This is your dose or a doctor starting them off at this super do. So yeah, that it's uh it's interesting that there's there's uh that Eli Liy and them even have a case because you there's so many patients that we have seen that absolutely shouldn't even be at that dosage. And and by the way, the political climate cuz you know I I because I follow the space, you know, it's like one second it looks good this way, then it looks that way.

But the political climate seems favorable for you guys with RFK. Uh cuz he's pro compoundies. compoundies. compoundies. I see RFK all the time. You do? You do? You do? I do. Yeah. He works out at my gym in Arizona. Arizona. Arizona. Really? Really? Really? Yeah. Yeah. Yeah. So So he's he's pro like compoundies like this. like this. like this. He's pro compound pharmacy. He's pro mushroom. He's pro everything. Okay. Let me tell you. I I can tell that I bet you mushrooms mushrooms mushrooms get approval before any peptide or anything else.

I think that's number one for for for Yeah. Yeah. Yeah. I've seen Sorry, RFK. Sorry, RFK. Sorry, RFK. Yeah. No, I've seen the studies on that with the with PTSD and all that stuff. I would go back to your GLP1 statement. I think it should be illegal to prescribe GLP-1s by themselves. I'm going to say what I said for everybody. It should be illegal to prescribe GLP-1s by themselves because one you're dosing so you're going to go catabolic any no matter what you do you're going to go catabolic period you guys know that you're going to go catabolic you have to put some sort of GHR and IGF something else to pair it you have to so you're putting some kind of an anabolic like peptide in combination with with with you have to if you're a man testosterone right if you're deficient if you're younger and clomophene if and you have to give them so how many people like all these companies, they just prescribe the GOP1.

There's no nutrition, no like eat one gram, one gram of protein. There's nothing. There's no workout regimen. There's no What the [ __ ] do you think is going to happen to you when you're not eating food, you're not lifting weight, and you're not getting your protein? Now, you're and here's what happens is you guys know this is then they become skinny fat or they lose their muscle. So when they get you could never get off your GLP because you if you did fatter than you were than before you started because you're your MR is everything's gone.

everything's gone. everything's gone. Phil people people are going on them and getting osteopenia. getting osteopenia. getting osteopenia. Yep. Yep. Yep. Because of low calories. We worked with a group that we worked with Phil. I'm telling this is 100%. Uh there was one woman there was more than one but I remember this one woman who lost 80 pounds pounds pounds uh on a GLP1 super low calories. She had 50 more pounds to go. She was eating under 1,000 calories a day and couldn't lose any more weight.

Her body had her metabolism had that's it. Plateau flatline. flatline. flatline. And she's like, "What do I do? Do I up my dose?" I'm like, "No." Yeah. Yeah. Yeah. We going to go down to 500 calories. So, we had to reverse diet her, which was very hard on the GLP1. And we tried to talk to her about working with getting on a compounded one so she could adjust the dosage because she plateaued. You're also seeing that. You're seeing people lose a bunch of weight then plateau because they lose so much muscle metabolism goes in the tank.

Losing their hair like you got to strength train. You can't eat too little. And I love what you said about combining because you know that by the way the pharma industry agrees with you. So everybody listening right now. Phil's not like making some crazy statement. Right now the pharma industry is investing massive R&D in myostatin inhibiting drugs and compounds to prevent the muscle loss. 677. Burke right now just has it this clinical tube. clinical tube. clinical tube. Yeah, they know this. So what you just said isn't like like you didn't just invent like they know they're just not talking about it right now because they don't have their special drug yet ready to sell with the GLP1, but they know this is a problem.

So I agree with you 100%. 100%. 100%. Now this episode is brought to you by our sponsor Keon. They make athletic supplements that are clean and effective. Clean because they're third party tested. effective because they only use ingredients that have been shown in studies to make a difference. This is a great place to buy creatine, a great place to buy essential amino acids and more. And if you go through our link, you'll get 20% off. Go to get keon.com/mindpump. keon.com/mindpump. keon.com/mindpump. That's gekio n.com/mindpump. I [ __ ] obsess on this industry every single day.

I wake up, my first 2, three hours of the day is reading. I just dive in and read and read and the GLP1 problem is massive. I the biggest thing no one's talking about is they stick to their titration schedule. Everyone sticks to their I'm going to go here. I'm going to go for if you are continuously losing [ __ ] weight. Why are you going up in your dose? dose? dose? If you're meeting your weight loss, why are you because your doctor said that's another thing is medicine's 50% art, 50% science.

I just launched an amazing an amazing comparison on this. I have identical twins. That means the exact same [ __ ] DNA. DNA. DNA. Okay, Okay, Okay, they live together. They both play pickle ball. They do the exact same thing. They're in the exact same consulting line of work. The identical medication dose for both. You would assume same DNA, same lifestyle. It would work. Completely different. Wow. Wow. Wow. Results. Wow. So if two identical twins get completely different results, what the [ __ ] is it going to be for you and me, me, me, right?

right? right? Like, and so medicine's 50% art, 50% science, even something could work amazing for you and different for you, cell. And and the reason why is is because all of our bodies are different. They react differently. And so it's even when we prescribe it, I'm like, it should work. Does it? And they're like, well, can you guarantee it works? No. But that's why we stick with you and that's why any provider, they should meet with you on a quarterly basis. You have to have check-ins so that way you can adjust.

Maybe this doesn't work. Maybe you get a better reaction here. Maybe at this dose it's better for you. I don't know. Same thing with testosterone. We have guys that are like at 160 at 160 at 160 not not going well. They go to like 120 100. Not that I would ever personally go down, but um yeah, yeah, yeah, they get better result. And he's like now I feel my libido is better. I'm like your li it could be but but but you're 100%. No, you're 100% with testosterone even.

It's incredible the difference. I have a buddy, fitness guy. Yeah. Works out. Uh, and he wanted to try try try what was considered a somewhat of a micro dose of Tzepite. So, it wasn't the full dose at all. Wanted a micro dose. It vomited. Mhm. Mhm. Mhm. Vomited for days. That's how sensitive he was. Whereas other people, you would give that to them. That's what you happened to me too. Yeah. On a on a micro do did not sit well. No. Whereas other people will take a full dose and then uh maybe I need more or whatever.

There's a radical uh difference uh in variance with the GLP ones. Radical. Radical. My wife, if I micro dose her, we're talking about five units. Five units on something where the nor the normal full do 150 units. 150 units. 150 units. That's right. And five units for her. Sometimes we got to go down to two because she'll get a little bit of indigestion and and nausea. Can barely see that on the needle. You're right. She's very sensitive whereas other people take more. So what you're saying is 100% correct.

It it's it's a shame honestly. You know the bad actors where you talk about like customer service. I'm more I'm more concerned with bad actors that are giving bad guidance. Yeah. Yeah. Yeah. Because that's what who gives a [ __ ] about our industry and making money. I care about hurting people. Like that's ideally what these individuals are doing during this cash grab that's currently going on right now. You got influencers that could give two [ __ ] about you. Oh, Oh, Oh, they could give two [ __ ] about you.

All they want to do is clickbait you and let you run as the bill as high as possible with their [ __ ] user code. Well, you know what a lot of people are getting their education from on peptides are uh these uh fitness freaks who take crazy amounts of test steroids and like those are not the people you want to get advice from on peptides. They're taking grams of gear and other stuff. How can you You guys have had so many amazing people on this show so this is going to be [ __ ] horrible for me talking [ __ ] about them.

How can the guys that come on here that are on nine other things be like this is the one thing that changed the my whole like when I took that everything ch it it's not the combination of the other nine things plus this one thing together that had the synergistic effect you're going to narrow it down that that's why I look at like uh Johnson and he's like yeah rapamiasin you know I took it out dude you're on 200 meditation you're talking about that guy that says he wants to live you're 200.

you're 200. you're 200. Listen, I'm good at math. I'm good at math, pal. There's no way in my right mind. He's like, "Yeah, we narrowed it down to that one pill." You narrowed it down. Yeah. Yeah. Yeah. Out of 200 medications to one pill. What do you think about the future of your industry? Is it because of the bad actors? You know what it reminds me of? The supplement industry does this to themselves all the time where you'll get some third party whatever investigative, you know, re you know, investigative, you know, re company will go out and take third party test supplements.

They always come back the same. Eight out of 10 of them didn't have what they said or had other stuff in them. And I always I'm always like, you guys are going to you're going to make yourself get regulated. Uh, you know, it pisses me off. We are regulated, by the way. You are, but research ain't. But we are. Yes, you are regulated. But could you could you with these bad actors, could you see how they could bring up bring about the other regulation that makes it like no more compounding, no more I think there's no way.

So I I personally think there's no way our industry gets destroyed. And the reason why is there will be a revolution like we've never seen before. There's too many people. many people. many people. It's the first time ever that people have control of their health. Think about this. It's the first time ever that people have preventative control of their health to where you know PDA, BPC, like actually going in and seeing if it can happen naturally instead of forcing surgery. It's the first time that you can gain muscle and you can, you know, you know, TB4, TB1.

There's so many different things that help out with immunity. And for you to come in and take that away, I think it won't get more regulated. I think big pharma is going to get more aggressive in creating their own lines. Oh, I see. Cuz you know why? They're missing out on the revenue. the revenue. the revenue. Yeah. Yeah. Yeah. And and they'll find a way to make this truly I think they're going to not only find their own lines, they're going to find a way to make this insurable.

By the way, reimbursements for people listening right now, just so I remember I asked this question. I asked Dr. Seeds this question. He's I love him and he he really explained it well. well. well. The difference between a drug and a peptide is a peptide your body already produces. Your body knows what to do with it. with it. with it. uh it it recognizes it. A pharmaceutical drug uh is basically shoehorning a chemical to attach to receptors and your body doesn't recognize it and we hope it does this and not all this other stuff.

When you take BPC Yeah. Yeah. Yeah. or TB, you know, your body makes it already. already. already. So what you're doing on some of them, but yes, on some of them, yes. So there's 7,000 peptides in the human body. 7,000. Peptides are nothing more than short chains of amino acids less than 50. More than 50, it's called a protein. Okay. Very simply, the great part about peptides is imagine you look at a US map. All the highways go somewhere. You want to go to LA, take this highway.

You want to go through Arizona, you take the 10. Take the 17. Peptides are nothing more than messengers for the body. It tells you it's like like shooting a text message. Click, click. Here. Okay. Slow down my digestion. Click click. Statiate me. Click click. Send a text message. Pituitary gland. Release growth hormone. They're they're they're natural to the body. A lot of them are natural, right, to the body. But peptides because you're getting synthetic peptides a lot of times. But BPC, no, but BPC is amazing.

There, by the way, shout out to everybody that's taken BPC and taken PDA. There's 7,000 peptides. It's the only one you can't replicate. That 15 chain amino, there's so many GHRs. There's so many different ones. It's the only one. That's why PDA, god forbid, like we get that taken away from us, we're going to be in big trouble. But there's so many amazing peptides that can do amazing things, but they're just messengers. And people are afraid. Like it's it's cool to talk about, but they go peptides still new.

Is it? What's the first peptide? Insulin. Yeah. Yeah. Yeah. Save what? Millions, if not tens, hundreds of millions of lives. It's a hundred years ago. A hundred years ago, we brought insulin to market. But like peptides are still new. You have to be careful. You know what we need to be careful of is taking chemicals and putting chemicals in our body that we have no absolute no idea what it's going to happen for you. Like giving yourself something that your body has and more of it.

That's that that's considered amazing. Well, what worries me cuz I remember when this happened and maybe it's different now. Maybe maybe what you're saying is I I agree with you so it might be different but I remember in in remember 2020 remember the craziness that happened there. I remember uh during the COVID time there was data showing that thyus alpha uh might actually help with COVID and suddenly you couldn't get thyus and alpha they made it you could not sell it. So there's always a part of me that's a little bit like oh man you know when there's enough money they'll find a way to but you're you're saying the opposite there's so much money the way it is now they're going to try and figure out how to get into the business.

you you're you you're you you're there's an inflection point and this is great. There's an inflection point. This is the Kodak Blockbuster inflection point is the world's changing. Yeah, Yeah, Yeah, the world is changing right now and those who get behind it will flourish now. They're going to figure out dosing mechanisms cuz like Ozmpic and these these these peptides, they're patenting the dosing. They're patenting the route of injection patent. They're patenting certain things that make it easier and that they can actually maintain a patent on so that they can make money.

They're going to innovate at a speed that they never have before in this market. They're going to make compounds with phes that actually can bind and bend together so that they can be injected to the body. The glows and everything else that everybody's using. They're going to find a way to do this fast. like MK and all these. It's amazing that when MK went on the scheduled tour, the the category 2 MK677 in Maryland. in Maryland. in Maryland. Oh, yeah. Yeah. Yeah. So, So, So, so that went schedule.

Yeah. Just wait. Is that why I can't get that? Just wait. Just wait. Just wait. Okay. Okay. Okay. But yet Merc, I believe it's Merc, don't quote me, all of a sudden came out with a Yeah, no problem. We can move forward to clinical. We can move forward to phase two. A week later, not like you didn't even mask it. It went on the category 2 and then all of a sudden, yeah, don't worry about it. It's everything was good, no problem. So, in one hand, it's dangerous for you and we don't have enough studies.

But in the other hand, there were no problems with the study. Let's proceed to the advanced clinical phase. Like, think about that. By the way, that was some strong stuff, man. That I would take that and I would just get strong on that stuff. How did uh who was it that you said sued Eli Strive Pharmacy? Strive Pharmacy? Strive Pharmacy? Okay. So, how are they able to do that? Is it is because I know like with certain compounds you can't patent because they're naturally occurring with the How is that with How are they doing that?

Is there like a counter suit because they lost revenue when Lily tried to sue? The counters suit that they're doing right now has to do with and I and again I'm not pulling up the studies here, but there's I believe it has something to do with the oppression that they're pushing down on compoundingies and trying to make it hard to do business, right? You're hurting my business. So like that's the point they're tried to that Lily tried to sue first, lost, and then that's them coming back and being like, "Now we're getting you for all the lost revenue for tarnishing our name." How did they win the lawsuit in the first place?

Is it that you can't patent peptides because they're naturally occurring? occurring? occurring? It's not it's not that they couldn't patent. They said that they they couldn't prescribe like trappepide and semiglut. I forget what the med was, but they couldn't prescribe one of them. And uh and they went to court and they said you can't stop them. And I believe you guys got to look at the quote. Please God put the quote up on this damn video when you guys do it. The judge says, "Thank God for compoundingies." Oh wow.

Oh wow. Oh wow. It was it was like it was one of the most amazing most amazing most amazing Wow. That was the Yeah, it was one of the most amazing quotes that I've seen out there. But yeah, it it definitely was something to um to um to um Well, to your point that we've reached this point where I I we we can't put the toothpaste back in the tube. Sure. Sure. Sure. Because we what for the first time in decades, we've actually slowed down the rate of obesity.

We're actually reversing. reversing. reversing. Oh, yeah. Oh, yeah. Oh, yeah. I mean, that's we've been on the rise for for for Well, this is the first How many years? 50 plus years. This is the first time in medical intervention. Mhm. intervention. Mhm. intervention. Mhm. Uh for obesity used properly, all right, especially if you work with a trainer and you're eating protein, right, dosing, this is the first time a medical intervention is actually can make a big difference difference difference without also killing you. Almost it's borderline guaranteed.

You can't you can't stop it from working. Have you guys have you seen that uh snack food companies are reporting losses? airlines are going to start cutting prices because the people are not as heavy. They're talking about their local their local their local Well, you even see uh you see the big shift. I told I've been talking about this on the show. Uh yeah, because we know how important protein is. You're seeing fast food restaurants with whole new new new high protein menu and they're pushing that cuz they know that everybody's going to be on a GLP1.

you you have Hershey's and a couple of these companies that have hired doctors, functional medicine doctors to lead them into the into the next phase. I know some of them um that have just been hired getting paid half a million million dollars a year to lead them into the next phase. I think the scary part and and uh you know this is really the scary part for me is this is going to end up bankrupting the country and I'm going to walk you through this is Ozmpic Introspite is going to end up bankrupting the United States.

That's a crazy statement. How is because the biggest issue we have with our funding right now is social security. M people are going to live longer than they ever have in their life. They are is because you're managing their glucose. You're managing their sugar, insulin resistance. People are going to fundamentally live way longer than they ever have. Heart disease going down, diabetes going down, everything obesity related and and and blood sugar related. And what's going to happen when all the sudden the social security bill click click click click click?

You're not We're already on the verge, right? We're 40 billion. I mean, it's going to bankrupt the country as we continue down this line. So, they're going to figure that out. that out. that out. They're going to have to. You also have entire industries that um are are losing money because they um are there to treat um all of the nasty side effects of obesity and poor health. all the medications and then again snack food companies are reporting losses. Uh clothing companies are changing how they purchase and make sizes and so we're already seeing this being reported and we only have I think the last time we looked how many what percentage of Americans were on a geop like 20%.

That's going to go up to probably 3/4. Well, where are they right now too with the oral options? Because I know that for sure is going to like that's the last sort of barrier I see with, you know, know, know, they've got them. Yeah, we've got oral options. I mean, there's oral options available. The downside is is our stomachs are so damn acidic. Like, it breaks it down. So, you got to take I believe it's like a twopoint Dr. Dan is is our our main guy on this.

I think it's like a 2.8% bioavailability on the pill. So, you've got to take like 30 times the dose to get the absorption. Um it works but it's does it work as well when you get report when people report back or they People have reported back I'm not the the keen on this one but uh people have reported back good I just think that the there's nothing like injectable anything like our stomachs are the na the like I use nasal I use you know the troies listen listen listen there's nothing better than injectable the bioavailability is just so high and so yeah I mean I uh I think that it's going to be a big it's going to going to going to the games.

But we don't even talk about the real side effects of these products. We talk about side effects all the times of GLP ones and like oh the blindness to this. this. this. What about like evisceration of heart disease, diabetes, cancers, I mean all of this of this of this the stuff you mentioned is so low even in the data is so low. The risk of these things is so I'm not taking it away. You're right. The the biggest risk is uh you if you don't if you just do it and don't monitor protein and strength training, you lose a bunch of muscle.

That's the risk 100%. 100%. 100%. That's the big risk that everybody's going to run into unless you approve. And and most of these people that are taking it, they don't have any discipline. So, they need trainers. Like we tell them all the time, we launched an app to like give them training, but I'm still like, please God, get a trainer. Like, do something. You need an accountability buddy. accountability buddy. accountability buddy. That's what you need. Like, everybody needs an accountability. I need an accountability buddy on the basic daily [ __ ] that I do.

Like, Phil, did you get that meeting? [ __ ] I missed the meeting. meeting. meeting. But you need someone to help you, you know, along your pathway. It's not just having a person there to tell you what to do. It's just holding you accountable for doing what you said you were going to do. You obviously got fat and weren't in shape and all this other stuff. Now you have a cheat code. It is ompic and and and all these are all cheat they're a cheat code guaranteed insurance policy.

insurance policy. insurance policy. But if you get a trainer on top of it, trainer should give a good amount of nutritional data to you, right? We've had a lot of success. We've had some great success so far, Phil, with people who've worked with our coaches who've been on a GLP1 who were able to come off the GLP1, create new create new create new with an with a, you know, scale down kind of process, develop new behaviors, new disciplines, new ways to approach when the hunger comes back.

Dr. Seeds communicated this really well, too. All the neural pathways that you uh had developed around certain behaviors, they start to weaken after you're on a GLP1 for 6 months or a year because you're not strengthening them. We've had good success when people come off and and the ones that are like, "Uh oh, I think I need to go back on." They go on a little bit and they come back off, which I think is great because I think the the concept of having to stay on something forever, I think that turns off a lot of people.

But I think if you do it right, uh this is the best tool I've ever seen as a trainer ever. I've never seen a tool as effective as if I had this 15 years ago. I'm just kidding. Trying to get back. That's good. Yeah. So you guys are the are you guys the uh you and another company are the only ones kind of doing monthly membership? You know, there's a few that have come out over the over the time period from an end to end holistic from an end to end like literally from front to back.

Anything to do with health, anything to do with your body, your look, how you feel, how you show up every day. We're the only one that offers offers it end to end. There's a couple that come out and they offer a number of different products, but the good part is is great, but then you still have to pay crazy money. So, not only you doing a membership, but now you're still charging stupid money for meds. The reason why we did our membership is just to control opex, right?

right? right? And I lose money on the business. Like, people don't get this. They're like, "You're printing cash." No, because I don't give a [ __ ] I didn't build this business for money. I built it for a legacy. I built it to change people's lives. That's the difference is you've got people that are trying to make it make their money, make all this return of investment. I don't give a [ __ ] There's nothing I want to buy. There's nothing I want to invest in. There's no north star of a dollar figure.

I'm like, if I just had this much money, I have enough money for me to be happy. And so now it's my time to give people the opportunity to literally unlock the best version of themselves. But and and so we are we are the membership pieces. We're the best of the memberships. There's probably by now 10 15 different companies of the bigs. Hone is really the only one that has a membership. And then you've got the ones that are just one product memberships, just GLP-1 membership or just testosterone.

What do you got? Peter MD, you got all these other, other, other, right? right? right? Who who they just suffer on quality of care. And maybe one day we do suffer on quality of care. And guess what? I will slam the pause button on the company because I can. Nobody can do that. Like that's the difference. No one No one's willing. No one can lose money. Yeah. Yeah. Yeah. No one can lose money. And so I shared a clip with these guys the other day. I was actually really surprised to hear this.

I think it was on 60 Minutes with Peter Atia and she she did like a rapid fire thing with him and she asked him most overrated. most overrated. most overrated. Yeah. Most overrated thing in the fitness space right now and he said peptides peptides peptides and I he round about it though. Did you show him the rest of the clip? So what? No. So what else? He he talked he specifically. So he I saw the same thing. The rest of the clip I'm going to give a shout out to Peter.

He said because it's research you don't know where they're coming from. He goes, "You need to get them from." So, it's a manipulated clip. manipulated clip. manipulated clip. You need to get the whole clip. It's a manipulated clip. Yeah. It's a manipulated. I was so surprised. I shared with this guy cuz I was like, you know, a lot of what Peter says aligns with a lot of things that we talk about. And I was like, "Wow, I'm really surprised that he's he's he's 100% in on peptides.

He's 100 He says peptides." And then he goes, "Specifically research peptides." And then he goes through and he goes, "You don't know where they're coming from. They're not from a lab. They're not from here. They're not QC." So, people manipulated that. I posted it on our own wall and people didn't finish watching and they're like, "Well, what the [ __ ] Why am I taking I immediately took it down because I'm like, "Shit, this is going to cause me a nightmare." And because people didn't want to watch.

They're like, "Peptides." And then they just ended it and immediately sent us a support email. support email. support email. Oh, wow. Oh, wow. Oh, wow. And they're like, "How dare you do that and put Peter and" and I'm like, "Oh god, these people don't want to watch the whole clip." Like there's there's 60 seconds up. You watched eight. watched eight. watched eight. Yeah. Well, people have been chopping it like that. It's chopped to just him saying that manipulation. Well, that makes sense. Now, it all makes sense.

He's He's, by the way, I I love the guy. I think he's great. He's a wealth of knowledge. I just hate how he flip-flops. But that's also a good thing. He's one of the only doctors that come out, he'll say, "I changed my mind." mind." mind." Strong on one product, and when he gets enough research, enough research, enough research, he'll change his mind. And the level of respect that you have to have for somebody like that is hard because they he goes hard. When he believes in something, he goes hard.

Yeah. I feel like we're like that. Yeah, I mean we're lane's like that. Lane's done that. I think we we we we'll be staunch about something until the research comes out and we're proved otherwise. But be the first ones to admit it though when when it does. I mean we were that way on EAS. Remember how we were on EAS? We talked a lot of [ __ ] about it for a very long time and then uh was blown away by some of the research and studies and said, "Okay, it makes sense for this person in this situation." Like I get it.

it. it. What do you guys think about like some of these new drugs that are coming? I say new newer, right? All right, the Samorland, not Samorland. All that's been around for a while, but Sloop and Mati and all these other products that people are coming out with, which by the way, I just jumped on them right now. So, before I get SH's taking them all taking them all, I I have my like the BPC and um what's the replacement of that right now? Yeah, PDA.

Yeah, PDA. Yeah, PDA. Uh I think between those and GLP-1, everything else pales in comparison in my opinion my opinion my opinion and I've tried a lot of and I've tried a lot of them. Uh, but I I've been injured a lot of times, played sports and stuff like that, and I've know what it's like to recover from an injury without BPC. And then with it, it is it's literally 50% of their recovery time. I like half. So, if you're something that whatever injury you have, it should take 16 weeks, whatever, half the recovery time.

That's that's miraculous to me. I throw in so we throw in a I throw in nelone all the time when we do this. Nangelone is a fantastic product. And I would say thyus beta with that, right? also. So, so yeah, bodybuilder, it's a it's a 500% increase in collagen. It's the only one that has that type of in low doses, it's good. You still got a problem down there. Yeah, we know how good all that stuff works. That's But as far as the OG, we know how good all that stuff works.

Welcome to the OG network. But from the peptide space, I've been most impressed with those. Those are the ones that I think uh and we've we've tried a lot. Matsi, Cmax, tried the and he's messed with everything. I think I think Sloop's interesting. I've seen the reviews and some people rave about it. I tried Sloop. That's right. right. right. Won't say who recommended it to me or the dose they recommended. Let's just say it's a buddy of mine that gets a little overzealous. little overzealous. little overzealous.

And he and I was taking a such a crazy I didn't know it was a crazy dose, but he's like, "No, no, try this. You'll love it." Couldn't sleep. I felt terrible. It was like too much. So, I haven't touched it since. Matzi, amazing. I felt so good. And some people take it, they don't notice anything. Yes. Yeah. Yes. Yeah. Yes. Yeah. I just I I just had our docs build the protocol on Mi and I'm like all right guys, you know, build the protocol on Mati.

They come back to me in like 3 hours fully done. And I'm like, really? And he goes, Phil, there was more research that we found on Matsi than some of the stuff that we've had around for forever. He goes, cuz we pulled 15 studies in a matter of 20 minutes. We fully protocolled it out. We got it built. And I'm like, there's no way. And he goes, this is amazing. It's one of my favorites. It's one of my favorites. Yeah. I took it and I just had this incredible difference in energy and well-being.

I know Justin had a good experience from it. It's good energy. You take glutathione. Uh glutathione I'll use occasionally. You know, when I use glutathione, I'll use injectable glutathione if I drink. Yeah. Yeah. Yeah. Then I'll use it. Or if I'm getting sick, sick, sick, Yeah. Yeah. Yeah. then I'll use it. Uh my wife has a really bad reaction from alcohol. If she drinks sometimes she'll wake up in the middle of night, sweat, won't feel good. If I give her glutathione, then she that doesn't happen to her.

So that's that's the other one. Glutathione, NAD are solid, especially for situations like that. that. that. Yeah. Um, so NAD, we've got a little under 100 meds, and NAD represents almost 40% entire company's revenue. Wow. Wow. Wow. Really? I told I told these guys, we've done we've done every we've done everything from the patch, the IV, all the stuff, liposomaal, whatever. Um, and I went through something I shared on the show a couple months back where I came off ofratom. I had a catratom addiction. Came off of it, had some of the worst opiate withdrawals I' ever had in my life.

And uh, went and got a NAD drip and it was like crazy what a difference I felt like. And that was what sold me. Like I'd already messed with it enough times like, "Oh, I think I feel a little bit better." Take your crash your body and your health really, really bad and then take it and you can feel a night and day difference. that was enough for me to be sold on like okay this is this is definitely working especially in a situation like that so I'm sold on NAD I use glutathione so there's a lot of them out there I think there's a lot though that like I didn't I didn't feel much from tessamoran ibutamorin felt the appetite increase and I felt my sleep so I did like that so I felt the I felt combined the BPC and uh thymus and beta or or TV500 and that's like amazing well yeah well yeah well yeah that's I mean you get performance enhancement uh effects from that at least I in the gym.

So that's a good recovery. Yes. Wolverine snack. That's amazing. I think I think all the GHRPS have been fantastic. I just think you got to get the right dose, right? Samorland, Tessimorland, impor CJC, implan I think probably the best one cuz 500 synergistic. 500 synergistic. 500 synergistic. Part of me feels like I'm jaded because I've taken regular human growth. Real growth. Yeah, real growth for a long time. So, and I if so, if you compare to that, I just I feel like it's hard. I mean, you're talking about a scooter and a crotch rocket.

Okay. Yeah. Yeah. So that's I mean these are that's probably why I'm I'm I feel that way about it cuz I'm just like yeah I mean there's nothing like that. I think that but I also think that like there's little things that you can do like with certain peptides even with testosterone basic stuff like people they're on cipinate cypionate their whole their whole life. And I was like have you tried tribl have you done like propionate and antinate and cipionate together? And they're like what's that?

And you're like it it's really good on the days you inject inject inject and like just doing different things. I mean that's what we've been playing with. Oh, so you guys still you guys will sell those? Oh, yeah. We have every we have every one of them. Interesting. And we've got them separated. We've got them connected. We got them together. A lot of people don't know this either. The Esther will actually lower the amount of testosterone that's available. So like testosterone propriate at 100 milligrams is more than 100 milligrams at anate because some of it's locked up.

And And And and what's crazier is you got these clinics that are doing one injection a week. I think that's criminal. Yeah. Like what's wrong? And then they're like, "Yeah, my Listen, first of all, minimum twice a week. Minimum. I don't care what anybody I've got enough labs because there's a lot of people that are smart. They've got a lot of knowledge, a lot of studying. I've got applied knowledge. It's completely different. I get to see the labs on a daily basis. I get to watch humans like a Monday, Thursday Thursday Thursday is absolutely fantastic, right?

Just cuz you you get a more of a you you get a more of a baseline and then you do three different Esther and then so now you get a really cool little map on that and and I'm lucky enough I can take my labs on a daily basis if I wanted to or weekly basis. And so then you've got other cool things that we've also introduced is we now mix the anestroyl in with the testosterone oil because I got tired of the men. Men are dumb.

We're just stupid. We're ego. We're forget. You get your testosterone shut. You're gone. I forgot. But wow, I forgot what happened. So you're putting it in the testosterone. testosterone. testosterone. Yeah. So we mix it within the oils. We put the herbex inside of the oil. Oh, interesting. Oh, interesting. Oh, interesting. Well, that's kind of smart. That way you don't forget it. And so I got tired of the support emails and calls and they're like, "Hey, you know, my nipples hurt." And I'm like, "Listen, did you?" He's like, "Oh, I forgot." So now we just removed interesting interesting interesting all of that.

You put 0.25 or 0.5 in with the oil so that way when they get their shot. shot. shot. That's smart. That's smart. That's smart. It automatically hits the body. And then I ran a ton of studies recently on oxangelone because we got everybody just hits us up every day for this. Um Um Um that's Anavar. that's Anavar. that's Anavar. Yeah, Anavar. And so like the guys like I want 50 milligrams. I was like, you realize if you took like 10 in the morning, 10 at night, that would crush 50 in the morning.

Wow. And so when you watch it on the graph and you see the levels and you see like the exper like this the little tiny things that we do that is different from some of these other companies. Same thing with our injury recovery protocols, adding Nangelone and BPC. Like Like Like these are great products, but when you pair them and you stack them together, like the synergistic effects. Well, just to echo what you're saying, you know, I I've I've been getting my testosterone through a clinic for, like I said, over a decade now.

And I've had now now now three, four different doctors that have done it. And they all were on the one shot a week thing for me. And I also like I don't know what the term is but like my body like so I would spike really hard by day seven I was like below what I think oh yeah I was 200 and something something something and so then they moved it to like uh a little bit higher dose still same problem then they went to day six still still a problem day so it end up being like every four to five days is what I need to keep that from that huge crash and so and so and so the natural pulsatile release of the body is every 3 three and a half days.

That's the natural pulsatile release of the body. the body. the body. And so if you can stick close to that, you'll keep a lot better and then you won't get the big estrogen spikes. You know, know, know, some people are going to subq or doing testosterone subcq. testosterone subcq. testosterone subcq. I've heard a lot about this. My brain can't get around it. I just can't pull the oil for three and a half hours sitting there like watch watching this going through the damn needle. I'm like just sitting there.

I feel like a Jeopardy song needs to come on. Just sitting there waiting for the oil to come in. All right. So, Phil, I want to do I got I'm going to ask you nine rapid fire questions. You're just going to give me the best peptide for each of them. Say it again. Are you going to give me the best peptides or whatever for each of the things that I All right. I'll give you your your best. It's got to be It's not a conversation. Just boom.

All right. You ready? Gut healing. BPC PDA. BPC PDA. BPC PDA. All right. Joint pain and inflammation probably probably same. Add in glutathione. All right. uh fat loss, true appetite, true appetite, true appetite, muscle recovery, muscle strength recovery, muscle recovery, I'd probably go CJC in for best effects. best effects. best effects. Uh sleep quality, sleep dissip, sleep dissip, sleep dissip, uh anxiety and stress, a good woman. You guys sell those two. Uh skin, hair, anti-aging. skin, hair, and anti-aging. Uh, GHKCU. You guys could do the glow stacks, but GHKCU is great for skin, hair.

hair. hair. All right. Uh, libido. He got PT-141. And we also brought a new drug to market, which we'll talk. I want to definitely get to that, but uh, blood pump. pump. pump. Okay. Uh, brain focus and cognition. Brain focus and cognition. Let's see what's that going through the I like NAD. It's obviously co-enzyme brain focus. focus. focus. You guys do Cmax five am five amino MQ I like I like uh CMAX Lank I like um SS31 I mean there's a ton of stuff there. Uh and then injury repair by far PDA uh TB500 and then stack it with some dandelone and some testosterone on top of it.

Oh, that'll do it. Well, bro, this has been a good time. Absolutely. Absolutely. Absolutely. Yeah. Thanks for coming on the show. It's a lot of fun. I appreciate someone like you uh in the space and we'll see what happens. what happens. what happens. This has been fun, man. Thank you again. Appreciate it. Appreciate it. Appreciate it. All right, I know you like that episode. If you did, check this one out. So, let's say you decide to do 100 squats every single day. What happens to your body?

Some pretty cool stuff. How about this? You get stronger if somebody Hey, thanks. You give away the first one for sure. Actually, you know, uh a lot of people um it sounds obvious, but then you have a lot of people like, well, you can't do that every day type of deal. Uh, you have to do them the right way, right?