Q&A with Tim — The Upcoming AI Tsunami and Building Offline Advantage

I think courage is learned. You have to I think courage is learned. You have to practice it. And practice it. And practice it. And if you're not afraid, it's not courage, if you're not afraid, it's not courage, if you're not afraid, it's not courage, right? If someone's fearless, they're by right? If someone's fearless, they're by right? If someone's fearless, they're by definition not using courage. You have definition not using courage. You have definition not using courage. You have to be afraid of something. I think you to be afraid of something. I think you to be afraid of something. I think you have to prove to yourself that you have have to prove to yourself that you have have to prove to yourself that you have it. And the only way your subconscious it. And the only way your subconscious it. And the only way your subconscious will believe it is if you are actually will believe it is if you are actually will believe it is if you are actually doing things that are uncomfortable. doing things that are uncomfortable. doing things that are uncomfortable. That's it. That's it. That's it. which means it is learnable. Hello which means it is learnable. Hello which means it is learnable. Hello everybody. Thanks for making it. We got everybody. Thanks for making it. We got everybody. Thanks for making it. We got lots of questions that were lots of questions that were lots of questions that were presubmitted. There's a lot to cover and presubmitted. There's a lot to cover and presubmitted. There's a lot to cover and I will begin with saying there are many I will begin with saying there are many I will begin with saying there are many many questions about AI. It is certainly many questions about AI. It is certainly many questions about AI. It is certainly the topic of the hour and the topic of the hour and the topic of the hour and I would like to provide a few caveats I would like to provide a few caveats I would like to provide a few caveats and I'll do that by leading in with a and I'll do that by leading in with a and I'll do that by leading in with a question. How many of you invested in or question. How many of you invested in or question. How many of you invested in or even know of Diamond Rio? Diamond Rio. even know of Diamond Rio? Diamond Rio. even know of Diamond Rio? Diamond Rio. Anyone? MPman F10. Come on now. You guys Anyone? MPman F10. Come on now. You guys Anyone? MPman F10. Come on now. You guys must remember MPMAN F10. These are MP3 must remember MPMAN F10. These are MP3 must remember MPMAN F10. These are MP3 players that predated the iPod. players that predated the iPod. players that predated the iPod. And And And Jobs famously changed it from Speeds and Jobs famously changed it from Speeds and Jobs famously changed it from Speeds and Feeds into 10,00 Songs in Your Pocket. Feeds into 10,00 Songs in Your Pocket. Feeds into 10,00 Songs in Your Pocket. Also had the industrial design, Also had the industrial design, Also had the industrial design, engineering, supply chain wizardry along engineering, supply chain wizardry along engineering, supply chain wizardry along with his marketing genius, of course. with his marketing genius, of course. with his marketing genius, of course. All to bring to bear on this thing All to bring to bear on this thing All to bring to bear on this thing called the iPod, which then produced, called the iPod, which then produced, called the iPod, which then produced, you guessed it, some of you whizzed, you guessed it, some of you whizzed, you guessed it, some of you whizzed, gray-haired folks, but youngsters do not gray-haired folks, but youngsters do not gray-haired folks, but youngsters do not realizing iPod leads to podcasting. Yes, realizing iPod leads to podcasting. Yes, realizing iPod leads to podcasting. Yes, that was the genesis of this podcasting that was the genesis of this podcasting that was the genesis of this podcasting term. And the reason I bring this up is term. And the reason I bring this up is term. And the reason I bring this up is that I am not I do not consider myself a that I am not I do not consider myself a that I am not I do not consider myself a bleeding edge investor or even in a lot bleeding edge investor or even in a lot bleeding edge investor or even in a lot of instances a bleeding edge user. I of instances a bleeding edge user. I of instances a bleeding edge user. I like to be on the dull edge. Um, I would like to be on the dull edge. Um, I would like to be on the dull edge. Um, I would say that the iPod is a great example of say that the iPod is a great example of say that the iPod is a great example of that because if you looked at some of that because if you looked at some of that because if you looked at some of the technological trend lines, you the technological trend lines, you the technological trend lines, you looked at a few different pieces of looked at a few different pieces of looked at a few different pieces of hardware that had had somewhat derisked hardware that had had somewhat derisked hardware that had had somewhat derisked solid state MP3 players, the timing was solid state MP3 players, the timing was solid state MP3 players, the timing was right for something to be taken from right for something to be taken from right for something to be taken from very very niche and unwieldy to very very niche and unwieldy to very very niche and unwieldy to mainstream. And certainly we've seen mainstream. And certainly we've seen mainstream. And certainly we've seen that unfold. And I view AI very that unfold. And I view AI very that unfold. And I view AI very similarly and in some respects similarly and in some respects similarly and in some respects it is very amendable to that approach it is very amendable to that approach it is very amendable to that approach because things are changing so because things are changing so because things are changing so incredibly quickly. If you hated a model incredibly quickly. If you hated a model incredibly quickly. If you hated a model 3 weeks ago it might do exactly what you 3 weeks ago it might do exactly what you 3 weeks ago it might do exactly what you need today. And with all of that I just need today. And with all of that I just need today. And with all of that I just want to say I do not view myself as an want to say I do not view myself as an want to say I do not view myself as an AI expert. I think if you're looking for AI expert. I think if you're looking for AI expert. I think if you're looking for someone who seems to be the Nostradamus someone who seems to be the Nostradamus someone who seems to be the Nostradamus of AI, you should read up on Leopold of AI, you should read up on Leopold of AI, you should read up on Leopold Ashin Brena. Ashin Brena. Ashin Brena. You can look up situational awareness You can look up situational awareness You can look up situational awareness the decade ahead. It was penned and the decade ahead. It was penned and the decade ahead. It was penned and published online June 2024. And the published online June 2024. And the published online June 2024. And the number of actual hits, predictive hits number of actual hits, predictive hits number of actual hits, predictive hits that Leopold had is staggering. It is that Leopold had is staggering. It is that Leopold had is staggering. It is just really about as close to just really about as close to just really about as close to Clairvoyant as Clairvoyant as Clairvoyant as you could possibly be. So, Leopold Ashen you could possibly be. So, Leopold Ashen you could possibly be. So, Leopold Ashen Brener and you should check him out if Brener and you should check him out if Brener and you should check him out if you're looking for what's coming. If you're looking for what's coming. If you're looking for what's coming. If you're looking for what I have observed you're looking for what I have observed you're looking for what I have observed personally as a muggle, someone who is personally as a muggle, someone who is personally as a muggle, someone who is non-technical, I'm not writing white non-technical, I'm not writing white non-technical, I'm not writing white papers, but I get to watch a very large papers, but I get to watch a very large papers, but I get to watch a very large audience and I have a lot of friends I audience and I have a lot of friends I audience and I have a lot of friends I can lean on, many of whom are technical, can lean on, many of whom are technical, can lean on, many of whom are technical, I can fill you in. All right, that's a I can fill you in. All right, that's a I can fill you in. All right, that's a whole lot of preamble. Let's hop into whole lot of preamble. Let's hop into whole lot of preamble. Let's hop into it. All right, first question is from it. All right, first question is from it. All right, first question is from Hugo. In a world full of tools, systems Hugo. In a world full of tools, systems Hugo. In a world full of tools, systems and AI, what human abilities or habits and AI, what human abilities or habits and AI, what human abilities or habits are becoming more valuable, not less. are becoming more valuable, not less. are becoming more valuable, not less. So, I'll try to keep this pretty short. So, I'll try to keep this pretty short. So, I'll try to keep this pretty short. I would say the relational, the tactile, I would say the relational, the tactile, I would say the relational, the tactile, anything IRL in real life anything IRL in real life anything IRL in real life that can be extended also to, for that can be extended also to, for that can be extended also to, for instance, in my case,formational instance, in my case,formational instance, in my case,formational advantage, offlineformational advantage, offlineformational advantage, offlineformational advantage. A lot of the LLMs are slicing advantage. A lot of the LLMs are slicing advantage. A lot of the LLMs are slicing and dicing the internet. One might argue and dicing the internet. One might argue and dicing the internet. One might argue all of them are doing that. And whether all of them are doing that. And whether all of them are doing that. And whether you are looking at longevity in you are looking at longevity in you are looking at longevity in professional terms, if you're looking at professional terms, if you're looking at professional terms, if you're looking at longevity in creative terms, longevity in creative terms, longevity in creative terms, I think putting on the lens of looking I think putting on the lens of looking I think putting on the lens of looking at what you can do in IRL that currently at what you can do in IRL that currently at what you can do in IRL that currently now that certainly robotics are now that certainly robotics are now that certainly robotics are on the edge of some type of Cambrian on the edge of some type of Cambrian on the edge of some type of Cambrian explosion. So, who knows? Maybe it's explosion. So, who knows? Maybe it's explosion. So, who knows? Maybe it's iRoot 3 years from now. But for now, the iRoot 3 years from now. But for now, the iRoot 3 years from now. But for now, the kind of offline kind of offline kind of offline differentiator is a big deal. And I differentiator is a big deal. And I differentiator is a big deal. And I would say the relational side certainly would say the relational side certainly would say the relational side certainly the harnessing of awe, wonder, etc. the harnessing of awe, wonder, etc. the harnessing of awe, wonder, etc. nature immersion, which sounds like I'm nature immersion, which sounds like I'm nature immersion, which sounds like I'm suggesting everybody disappear off into suggesting everybody disappear off into suggesting everybody disappear off into a commune in the woods or become a commune in the woods or become a commune in the woods or become homesteaders or something. That's not homesteaders or something. That's not homesteaders or something. That's not what I'm saying. But for instance, the what I'm saying. But for instance, the what I'm saying. But for instance, the fact that I have people I can text for fact that I have people I can text for fact that I have people I can text for very narrow types of expertise very narrow types of expertise very narrow types of expertise even though they have the access of a even though they have the access of a even though they have the access of a generalist allows me to have generalist allows me to have generalist allows me to have anformational advantage because none of anformational advantage because none of anformational advantage because none of that is online. Conversely, if you're that is online. Conversely, if you're that is online. Conversely, if you're using Chat GBT or Claude to try to using Chat GBT or Claude to try to using Chat GBT or Claude to try to assess a given public company as a good assess a given public company as a good assess a given public company as a good or bad investment or somewhere in or bad investment or somewhere in or bad investment or somewhere in between, rest assured that many, many between, rest assured that many, many between, rest assured that many, many people, perhaps even millions of people people, perhaps even millions of people people, perhaps even millions of people have already done this and therefore have already done this and therefore have already done this and therefore you're going to be reading more or less you're going to be reading more or less you're going to be reading more or less the same thing as many others. the same thing as many others. the same thing as many others. So, that's my stab at that first So, that's my stab at that first So, that's my stab at that first question. A lot of this is going to question. A lot of this is going to question. A lot of this is going to boomerang back in fusion notes. Let me boomerang back in fusion notes. Let me boomerang back in fusion notes. Let me take a sip of my sipping ketones. Excuse take a sip of my sipping ketones. Excuse take a sip of my sipping ketones. Excuse me. me. me. This was sent to me by a scientist and This was sent to me by a scientist and This was sent to me by a scientist and he was like, "Mix 10 milliliters into he was like, "Mix 10 milliliters into he was like, "Mix 10 milliliters into 250 milliliters of water. Do not chug in 250 milliliters of water. Do not chug in 250 milliliters of water. Do not chug in all caps written with a marker on this all caps written with a marker on this all caps written with a marker on this experimental experimental experimental container of ketones." So, we'll see. If container of ketones." So, we'll see. If container of ketones." So, we'll see. If I start seizuring, it'll make for a I start seizuring, it'll make for a I start seizuring, it'll make for a great short on social media. All right, great short on social media. All right, great short on social media. All right, next question I'm going to take a stab next question I'm going to take a stab next question I'm going to take a stab at is from Jeff. With a pre-throat at is from Jeff. With a pre-throat at is from Jeff. With a pre-throat clearing, not financial advice in clearing, not financial advice in clearing, not financial advice in quotation marks disclaimer already quotation marks disclaimer already quotation marks disclaimer already granted to you by virtue of this granted to you by virtue of this granted to you by virtue of this question. Where should a small investor question. Where should a small investor question. Where should a small investor be looking to invest in public markets be looking to invest in public markets be looking to invest in public markets as AI continues to eat our white collar as AI continues to eat our white collar as AI continues to eat our white collar jobs in the coming months and years? All jobs in the coming months and years? All jobs in the coming months and years? All right, I know I indirectly already gave right, I know I indirectly already gave right, I know I indirectly already gave the caveat. the caveat. the caveat. I am not giving any investment advice I am not giving any investment advice I am not giving any investment advice because that is a terrible thing to do because that is a terrible thing to do because that is a terrible thing to do if you're not registered financial if you're not registered financial if you're not registered financial adviser and all that stuff. I'm none of adviser and all that stuff. I'm none of adviser and all that stuff. I'm none of those things. So, this is forformational those things. So, this is forformational those things. So, this is forformational purposes only. purposes only. purposes only. Number one, you shouldn't gamble, Number one, you shouldn't gamble, Number one, you shouldn't gamble, and I do kind of view it as gambling, or and I do kind of view it as gambling, or and I do kind of view it as gambling, or invest anything you cannot afford to invest anything you cannot afford to invest anything you cannot afford to lose completely because AI is moving so lose completely because AI is moving so lose completely because AI is moving so incredibly quickly. And there's a lot of incredibly quickly. And there's a lot of incredibly quickly. And there's a lot of whipssaw reactivity in the markets. Chat whipssaw reactivity in the markets. Chat whipssaw reactivity in the markets. Chat GPT comes out with something that GPT comes out with something that GPT comes out with something that connects to some type of industry in in connects to some type of industry in in connects to some type of industry in in an oblique way and suddenly an oblique way and suddenly an oblique way and suddenly six public stocks lose billions and tens six public stocks lose billions and tens six public stocks lose billions and tens of billions of dollars of market cap. of billions of dollars of market cap. of billions of dollars of market cap. You know, there's there's a lot of You know, there's there's a lot of You know, there's there's a lot of craziness. So, as certainly has been craziness. So, as certainly has been craziness. So, as certainly has been said before me, the markets can remain said before me, the markets can remain said before me, the markets can remain irrational longer than you can remain irrational longer than you can remain irrational longer than you can remain solvent. So, don't play with anything solvent. So, don't play with anything solvent. So, don't play with anything you're not willing to lose. There are you're not willing to lose. There are you're not willing to lose. There are people talking about what's been termed people talking about what's been termed people talking about what's been termed halo trades, trying to look for things halo trades, trying to look for things halo trades, trying to look for things that are less likely to get disrupted or that are less likely to get disrupted or that are less likely to get disrupted or destroyed. Kind of the Warren Buffett destroyed. Kind of the Warren Buffett destroyed. Kind of the Warren Buffett approach to non- tech investing approach to non- tech investing approach to non- tech investing by and large, right? Seize, candy, by and large, right? Seize, candy, by and large, right? Seize, candy, railways, etc. railways, etc. railways, etc. But I would say that But I would say that But I would say that initially initially initially sparked by conversations with Kevin sparked by conversations with Kevin sparked by conversations with Kevin Rose, and I hesitate to even mention Rose, and I hesitate to even mention Rose, and I hesitate to even mention this, but I do think Google is in a very this, but I do think Google is in a very this, but I do think Google is in a very interesting position. Alphabet, the the interesting position. Alphabet, the the interesting position. Alphabet, the the artist formerly known as Google, artist formerly known as Google, artist formerly known as Google, Alphabet is in an interesting position Alphabet is in an interesting position Alphabet is in an interesting position to in some respects kind of own the full to in some respects kind of own the full to in some respects kind of own the full stack. engineers aren't going to like stack. engineers aren't going to like stack. engineers aren't going to like that I'm using that term, but they have that I'm using that term, but they have that I'm using that term, but they have distribution. They have hardware, right? distribution. They have hardware, right? distribution. They have hardware, right? In terms of TPUs, they have In terms of TPUs, they have In terms of TPUs, they have incredible unparalleled access to incredible unparalleled access to incredible unparalleled access to information. They've got Demis and Deep information. They've got Demis and Deep information. They've got Demis and Deep Mind internally. They've got the ability Mind internally. They've got the ability Mind internally. They've got the ability to spin things out like Whimo. There's to spin things out like Whimo. There's to spin things out like Whimo. There's just so much going on within Alphabet just so much going on within Alphabet just so much going on within Alphabet that I find it that I find it that I find it very very very fun and terrifying to take a close look fun and terrifying to take a close look fun and terrifying to take a close look at. And I say that also because it is at. And I say that also because it is at. And I say that also because it is incredibly it is completely unclear I incredibly it is completely unclear I incredibly it is completely unclear I would say how exactly would say how exactly would say how exactly Google compensates for or plans for Google compensates for or plans for Google compensates for or plans for shifting to some type of ad revenue from shifting to some type of ad revenue from shifting to some type of ad revenue from AI generated responses or an AI based AI generated responses or an AI based AI generated responses or an AI based LLM based platform LLM based platform LLM based platform versus what we use today in the browser versus what we use today in the browser versus what we use today in the browser right and that's inevitably going to right and that's inevitably going to right and that's inevitably going to happen. So, the bull case is very happen. So, the bull case is very happen. So, the bull case is very exciting for Google and the bare case is exciting for Google and the bare case is exciting for Google and the bare case is also also also pretty compelling, I would say. But, as pretty compelling, I would say. But, as pretty compelling, I would say. But, as I'm looking at stuff out there, I'm looking at stuff out there, I'm looking at stuff out there, I tend not to screw around in the public I tend not to screw around in the public I tend not to screw around in the public markets. I just don't feel like I have markets. I just don't feel like I have markets. I just don't feel like I have any advantage whatsoever compared to any advantage whatsoever compared to any advantage whatsoever compared to everybody else who's fine slicing everybody else who's fine slicing everybody else who's fine slicing things. But in conversations with things. But in conversations with things. But in conversations with friends and looking at it pretty friends and looking at it pretty friends and looking at it pretty closely, I do think Alphabet's pretty closely, I do think Alphabet's pretty closely, I do think Alphabet's pretty interesting. interesting. interesting. So there you have it. I'm not saying So there you have it. I'm not saying So there you have it. I'm not saying invest in it. You could really lose invest in it. You could really lose invest in it. You could really lose money and it might be that they lose for money and it might be that they lose for money and it might be that they lose for a while until they win. It could be they a while until they win. It could be they a while until they win. It could be they lose completely. So there is that. Next lose completely. So there is that. Next lose completely. So there is that. Next question is from David. What are the top question is from David. What are the top question is from David. What are the top three things you should never use AI three things you should never use AI three things you should never use AI for? I would say any skill you want to for? I would say any skill you want to for? I would say any skill you want to preserve in your head, preserve in your head, preserve in your head, you should probably not use AI for. So I you should probably not use AI for. So I you should probably not use AI for. So I use AI for editing. Right now, you very use AI for editing. Right now, you very use AI for editing. Right now, you very quickly end up on a slippery slope. So quickly end up on a slippery slope. So quickly end up on a slippery slope. So if I create a rough draft, as I did with if I create a rough draft, as I did with if I create a rough draft, as I did with the self-help trap, for instance, I the self-help trap, for instance, I the self-help trap, for instance, I would then take that, feed it into these would then take that, feed it into these would then take that, feed it into these models, and give them a personality. models, and give them a personality. models, and give them a personality. Right? You are an editor from the New Right? You are an editor from the New Right? You are an editor from the New Yorker. this is your name, right? Maybe Yorker. this is your name, right? Maybe Yorker. this is your name, right? Maybe it's a famous editor or the person who it's a famous editor or the person who it's a famous editor or the person who worked with Robert Carroll, whatever it worked with Robert Carroll, whatever it worked with Robert Carroll, whatever it might be. I mean, that's again, not to might be. I mean, that's again, not to might be. I mean, that's again, not to compare myself to those people, but I compare myself to those people, but I compare myself to those people, but I want a good editor. want a good editor. want a good editor. Give me feedback on this rough draft. Give me feedback on this rough draft. Give me feedback on this rough draft. What the model will do because they want What the model will do because they want What the model will do because they want to keep you using the model of course is to keep you using the model of course is to keep you using the model of course is it will give you all the feedback and it will give you all the feedback and it will give you all the feedback and then it will say, would you like me to then it will say, would you like me to then it will say, would you like me to incorporate all these changes and draft incorporate all these changes and draft incorporate all these changes and draft a version that uses all these things? a version that uses all these things? a version that uses all these things? And that's where I have deliberately And that's where I have deliberately And that's where I have deliberately hesitated. I've also played around with hesitated. I've also played around with hesitated. I've also played around with it and frankly it's very good. But it and frankly it's very good. But it and frankly it's very good. But therein lies the danger because if you therein lies the danger because if you therein lies the danger because if you want to preserve your ability to want to preserve your ability to want to preserve your ability to synthesize and this will tie into synthesize and this will tie into synthesize and this will tie into questions shortly about creativity. I do questions shortly about creativity. I do questions shortly about creativity. I do think that think that think that it makes some sense it makes some sense it makes some sense to exercise caution and that there are to exercise caution and that there are to exercise caution and that there are already scientists and researchers already scientists and researchers already scientists and researchers looking at the negative cognitive looking at the negative cognitive looking at the negative cognitive impacts of depending on AI much like impacts of depending on AI much like impacts of depending on AI much like your ability to navigate is probably your ability to navigate is probably your ability to navigate is probably deteriorated since using Google maps and deteriorated since using Google maps and deteriorated since using Google maps and I would say net net each individual is I would say net net each individual is I would say net net each individual is more enhanced more enhanced more enhanced augmented using these tools. But if if augmented using these tools. But if if augmented using these tools. But if if you do want to keep certain muscles you do want to keep certain muscles you do want to keep certain muscles strong and able, that's where I would strong and able, that's where I would strong and able, that's where I would hesitate. And look, you can always hesitate. And look, you can always hesitate. And look, you can always change your mind later, but if you lose change your mind later, but if you lose change your mind later, but if you lose it, it's a hell of a lot harder to it, it's a hell of a lot harder to it, it's a hell of a lot harder to reclaim it. So that's where I am at the reclaim it. So that's where I am at the reclaim it. So that's where I am at the moment. moment. moment. Oh, CJ, CJ's question. Do you, Tim, Oh, CJ, CJ's question. Do you, Tim, Oh, CJ, CJ's question. Do you, Tim, think AI is capable of creativity in the think AI is capable of creativity in the think AI is capable of creativity in the sense that humans are? What I would sense that humans are? What I would sense that humans are? What I would argue here, and I've read all these argue here, and I've read all these argue here, and I've read all these books on creativity? I've looked at some books on creativity? I've looked at some books on creativity? I've looked at some research which tends to be pretty soft I research which tends to be pretty soft I research which tends to be pretty soft I would say if I were being less generous would say if I were being less generous would say if I were being less generous handwavy about creativity or flow. I handwavy about creativity or flow. I handwavy about creativity or flow. I mean I feel like a lot of these are mean I feel like a lot of these are mean I feel like a lot of these are poorly defined. So, we could even go so poorly defined. So, we could even go so poorly defined. So, we could even go so far as to say, I don't think we far as to say, I don't think we far as to say, I don't think we understand what creativity is in humans, understand what creativity is in humans, understand what creativity is in humans, right? right? right? Could machines have the equivalent of Could machines have the equivalent of Could machines have the equivalent of the muse visit them? Is there a way to the muse visit them? Is there a way to the muse visit them? Is there a way to engineer that when we create these engineer that when we create these engineer that when we create these metaphors for ourselves? Are we really metaphors for ourselves? Are we really metaphors for ourselves? Are we really just using poetry or abstraction to try just using poetry or abstraction to try just using poetry or abstraction to try to verbalize something that's actually to verbalize something that's actually to verbalize something that's actually pretty discreet and replicable if you pretty discreet and replicable if you pretty discreet and replicable if you just operate from a sort of bottoms up just operate from a sort of bottoms up just operate from a sort of bottoms up approach with reinforcement learning and approach with reinforcement learning and approach with reinforcement learning and this that and the other thing? Maybe. I this that and the other thing? Maybe. I this that and the other thing? Maybe. I just don't know. Right. just don't know. Right. just don't know. Right. The second question the CJ had though is The second question the CJ had though is The second question the CJ had though is the one that I think is worth not the one that I think is worth not the one that I think is worth not spending more time on, but I would spending more time on, but I would spending more time on, but I would underline this because I underline it underline this because I underline it underline this because I underline it for myself. As a writer and with the for myself. As a writer and with the for myself. As a writer and with the explosion of AI generated content out explosion of AI generated content out explosion of AI generated content out there now, how do you rise above the there now, how do you rise above the there now, how do you rise above the noise? All right, it's pretty simple and noise? All right, it's pretty simple and noise? All right, it's pretty simple and I will I will answer that by way of a I will I will answer that by way of a I will I will answer that by way of a story. I was spending time, a little bit story. I was spending time, a little bit story. I was spending time, a little bit of time, drinking a Paloma of time, drinking a Paloma of time, drinking a Paloma with a very well-known photographer. He with a very well-known photographer. He with a very well-known photographer. He is one of the most commercially is one of the most commercially is one of the most commercially successful photographers in the world. successful photographers in the world. successful photographers in the world. And And And he was laughing and telling a story of he was laughing and telling a story of he was laughing and telling a story of how he gets approached by how he gets approached by how he gets approached by photographers. They could be amateur, photographers. They could be amateur, photographers. They could be amateur, but very often they're professionals who but very often they're professionals who but very often they're professionals who want to know how they can become better want to know how they can become better want to know how they can become better photographers. and they're asking all photographers. and they're asking all photographers. and they're asking all these gear related questions and his these gear related questions and his these gear related questions and his answer is just put more interesting answer is just put more interesting answer is just put more interesting stuff in front of the camera. Make stuff in front of the camera. Make stuff in front of the camera. Make what's in front of the camera more what's in front of the camera more what's in front of the camera more interesting. And the equivalent of that, interesting. And the equivalent of that, interesting. And the equivalent of that, at least for me as a non-fiction writer, at least for me as a non-fiction writer, at least for me as a non-fiction writer, is doing interesting things. Go out in is doing interesting things. Go out in is doing interesting things. Go out in the world, do interesting things or the world, do interesting things or the world, do interesting things or observe interesting things in real life observe interesting things in real life observe interesting things in real life and write about those things, do and write about those things, do and write about those things, do experiments, etc. I mean, there are many experiments, etc. I mean, there are many experiments, etc. I mean, there are many ways to skin this cat. It could be, ways to skin this cat. It could be, ways to skin this cat. It could be, let's just say, Travels with Charlie. let's just say, Travels with Charlie. let's just say, Travels with Charlie. Amazing book by John Steinbeck. Road Amazing book by John Steinbeck. Road Amazing book by John Steinbeck. Road trip in a makeshift RV with his dog trip in a makeshift RV with his dog trip in a makeshift RV with his dog Charlie. All right. Incredible book. And Charlie. All right. Incredible book. And Charlie. All right. Incredible book. And as it stands right now, I think it's a as it stands right now, I think it's a as it stands right now, I think it's a ways off that a humanoid robot is going ways off that a humanoid robot is going ways off that a humanoid robot is going to get into a car with a canine to get into a car with a canine to get into a car with a canine companion, robotic or flesh and bone, companion, robotic or flesh and bone, companion, robotic or flesh and bone, and do something like this, right? and do something like this, right? and do something like this, right? Anything that is analysis based is Anything that is analysis based is Anything that is analysis based is relegated to the machines at this point. relegated to the machines at this point. relegated to the machines at this point. They are so good. The AI, broadly They are so good. The AI, broadly They are so good. The AI, broadly speaking, LLMs being one manifestation speaking, LLMs being one manifestation speaking, LLMs being one manifestation of that are just too good. They're so of that are just too good. They're so of that are just too good. They're so good. And we'll talk about how I use good. And we'll talk about how I use good. And we'll talk about how I use some of those tools a little bit later. some of those tools a little bit later. some of those tools a little bit later. So do interesting things and write about So do interesting things and write about So do interesting things and write about them. That's the short answer. All them. That's the short answer. All them. That's the short answer. All right. There are certain questions where right. There are certain questions where right. There are certain questions where I don't feel like I have good answers or I don't feel like I have good answers or I don't feel like I have good answers or informed answers. I could make up some informed answers. I could make up some informed answers. I could make up some [ __ ] and spin a yarn and make [ __ ] and spin a yarn and make [ __ ] and spin a yarn and make something that seems to hold water, but something that seems to hold water, but something that seems to hold water, but I'm not going to do that. So, I'm going I'm not going to do that. So, I'm going I'm not going to do that. So, I'm going to I apologize if I'm skipping some of to I apologize if I'm skipping some of to I apologize if I'm skipping some of your questions, but I don't want to give your questions, but I don't want to give your questions, but I don't want to give you any type of false confidence in my you any type of false confidence in my you any type of false confidence in my answers. All right. So, this is a answers. All right. So, this is a answers. All right. So, this is a question from Manneil. How are you question from Manneil. How are you question from Manneil. How are you keeping up with all the new AI tools? keeping up with all the new AI tools? keeping up with all the new AI tools? Where do you keep your focus? Have you Where do you keep your focus? Have you Where do you keep your focus? Have you set up Open Claw? And if so, what's your set up Open Claw? And if so, what's your set up Open Claw? And if so, what's your workflow? Okay. So, I am not keeping up workflow? Okay. So, I am not keeping up workflow? Okay. So, I am not keeping up with AI developments. People who do this with AI developments. People who do this with AI developments. People who do this full-time as the seuite executive teams full-time as the seuite executive teams full-time as the seuite executive teams of the best known companies in the world of the best known companies in the world of the best known companies in the world have trouble keeping up. So, I am have trouble keeping up. So, I am have trouble keeping up. So, I am definitely not keeping up or trying to definitely not keeping up or trying to definitely not keeping up or trying to keep up. I feel like as soon as I'm keep up. I feel like as soon as I'm keep up. I feel like as soon as I'm doing that, I've already lost. So, it's doing that, I've already lost. So, it's doing that, I've already lost. So, it's not how do I win the game, it's choosing not how do I win the game, it's choosing not how do I win the game, it's choosing the right game, which might sound the right game, which might sound the right game, which might sound cliched, cliched, cliched, but does that mean I'm ignoring but does that mean I'm ignoring but does that mean I'm ignoring everything? No. With something like Open everything? No. With something like Open everything? No. With something like Open Claw, due to security concerns, I let Claw, due to security concerns, I let Claw, due to security concerns, I let friends of mine friends of mine friends of mine be the first elect to be some of the be the first elect to be some of the be the first elect to be some of the first monkeys shot into space. So, I'm first monkeys shot into space. So, I'm first monkeys shot into space. So, I'm going to read from a friend of mine who going to read from a friend of mine who going to read from a friend of mine who I texted, right? This is I texted, right? This is I texted, right? This is about this question right before we about this question right before we about this question right before we started recording. All right. So about started recording. All right. So about started recording. All right. So about open claw, he played around with open claw, he played around with open claw, he played around with openclaw. His name is Chris Hutchkins. openclaw. His name is Chris Hutchkins. openclaw. His name is Chris Hutchkins. He's been on the podcast. He has a He's been on the podcast. He has a He's been on the podcast. He has a podcast called All the Hacks which he podcast called All the Hacks which he podcast called All the Hacks which he has used to explore some really has used to explore some really has used to explore some really fascinating stuff. If you're a points fascinating stuff. If you're a points fascinating stuff. If you're a points nerd or like travel, it's a good one. He nerd or like travel, it's a good one. He nerd or like travel, it's a good one. He goes a lot further than that. But one of goes a lot further than that. But one of goes a lot further than that. But one of his episodes is, "I built an AI his episodes is, "I built an AI his episodes is, "I built an AI assistant that works while I sleep." And assistant that works while I sleep." And assistant that works while I sleep." And he explains what he did with OpenClaw. he explains what he did with OpenClaw. he explains what he did with OpenClaw. However, here's what he texted to me. In However, here's what he texted to me. In However, here's what he texted to me. In the last week, Claude's desktop app has the last week, Claude's desktop app has the last week, Claude's desktop app has shipped a bunch of features that do a shipped a bunch of features that do a shipped a bunch of features that do a lot of what OpenClaw can do in a more lot of what OpenClaw can do in a more lot of what OpenClaw can do in a more userfriendly way. Schedule tasks, remote userfriendly way. Schedule tasks, remote userfriendly way. Schedule tasks, remote access, etc. So, that could be a good access, etc. So, that could be a good access, etc. So, that could be a good beginner way to start. But with all AI beginner way to start. But with all AI beginner way to start. But with all AI projects, I suggest going in with a use projects, I suggest going in with a use projects, I suggest going in with a use case. This is again Chris texting. And case. This is again Chris texting. And case. This is again Chris texting. And then he documented his whole journey then he documented his whole journey then he documented his whole journey with building a basic app through with building a basic app through with building a basic app through OpenClaw, etc., etc., etc., and leveling OpenClaw, etc., etc., etc., and leveling OpenClaw, etc., etc., etc., and leveling up his knowledge each time. We'll link up his knowledge each time. We'll link up his knowledge each time. We'll link to that episode in the show notes. Can to that episode in the show notes. Can to that episode in the show notes. Can find it pretty easily. Here's what he find it pretty easily. Here's what he find it pretty easily. Here's what he added to that. For OpenClaw, I'd say you added to that. For OpenClaw, I'd say you added to that. For OpenClaw, I'd say you absolutely don't need a fancy computer. absolutely don't need a fancy computer. absolutely don't need a fancy computer. I ran it on a 2012 Mac Mini for the I ran it on a 2012 Mac Mini for the I ran it on a 2012 Mac Mini for the first few weeks, but if you have an old first few weeks, but if you have an old first few weeks, but if you have an old computer and you want to set it up and computer and you want to set it up and computer and you want to set it up and test it out at home, great. But until test it out at home, great. But until test it out at home, great. But until you feel confident, one, don't give it you feel confident, one, don't give it you feel confident, one, don't give it access to things like email, credit access to things like email, credit access to things like email, credit cards, etc. And there are some cards, etc. And there are some cards, etc. And there are some hilariously tragic stories of this gone hilariously tragic stories of this gone hilariously tragic stories of this gone arry that you can find on your own. Two, arry that you can find on your own. Two, arry that you can find on your own. Two, that okay, that was my director's that okay, that was my director's that okay, that was my director's commentary. Two, don't install random commentary. Two, don't install random commentary. Two, don't install random skills you find on the internet. Three, skills you find on the internet. Three, skills you find on the internet. Three, go to claude chatgpt, etc. and get go to claude chatgpt, etc. and get go to claude chatgpt, etc. and get advice about how to set it up securely. advice about how to set it up securely. advice about how to set it up securely. Four, every time I've gotten stuck, I've Four, every time I've gotten stuck, I've Four, every time I've gotten stuck, I've been able to use claud code in the Open been able to use claud code in the Open been able to use claud code in the Open Claw directory to fix things. So, there Claw directory to fix things. So, there Claw directory to fix things. So, there you have. That is by virtue of texting you have. That is by virtue of texting you have. That is by virtue of texting Chris Hutchkins an answer on open claw Chris Hutchkins an answer on open claw Chris Hutchkins an answer on open claw and what I also do is give some examples and what I also do is give some examples and what I also do is give some examples of internally how we're using stuff. So of internally how we're using stuff. So of internally how we're using stuff. So I have an employee who is very I have an employee who is very I have an employee who is very interested in these tools and I have interested in these tools and I have interested in these tools and I have wanted to encourage that as long as wanted to encourage that as long as wanted to encourage that as long as we're not completely demolishing our own we're not completely demolishing our own we're not completely demolishing our own security from the inside out. So he's security from the inside out. So he's security from the inside out. So he's played a lot with cloud code and other played a lot with cloud code and other played a lot with cloud code and other things and I asked him for some use things and I asked him for some use things and I asked him for some use cases that I could share with you. So I cases that I could share with you. So I cases that I could share with you. So I will pull those up right now. All right. will pull those up right now. All right. will pull those up right now. All right. And this alludes to a term defines a And this alludes to a term defines a And this alludes to a term defines a term that Chris used. All right. So this term that Chris used. All right. So this term that Chris used. All right. So this is my employee. One thing I did earlier is my employee. One thing I did earlier is my employee. One thing I did earlier today was build a skill quote unquote today was build a skill quote unquote today was build a skill quote unquote skill. Fancy name for a text file in skill. Fancy name for a text file in skill. Fancy name for a text file in this case inside claw that will generate this case inside claw that will generate this case inside claw that will generate the PDF and word versions of an IO. the PDF and word versions of an IO. the PDF and word versions of an IO. That's an insertion order for a podcast That's an insertion order for a podcast That's an insertion order for a podcast sponsor. If I only give it the missing sponsor. If I only give it the missing sponsor. If I only give it the missing items from the IO, for instance, company items from the IO, for instance, company items from the IO, for instance, company name, official company name, da da da name, official company name, da da da name, official company name, da da da da, it fills it out automatically and da, it fills it out automatically and da, it fills it out automatically and creates a PDF. It's a small save in creates a PDF. It's a small save in creates a PDF. It's a small save in time, but this is something he repeats a time, but this is something he repeats a time, but this is something he repeats a lot. And there may be a better way to do lot. And there may be a better way to do lot. And there may be a better way to do it, like a template, hello sign or it, like a template, hello sign or it, like a template, hello sign or something. I also have been working on a something. I also have been working on a something. I also have been working on a project doing a 20 year roughly 20-year project doing a 20 year roughly 20-year project doing a 20 year roughly 20-year retrospective deep dive and analysis of retrospective deep dive and analysis of retrospective deep dive and analysis of all my angel investing, right? Are the all my angel investing, right? Are the all my angel investing, right? Are the stories I tell myself about my rapport stories I tell myself about my rapport stories I tell myself about my rapport card accurate? Are they completely card accurate? Are they completely card accurate? Are they completely false? Are they somewhere in between? false? Are they somewhere in between? false? Are they somewhere in between? Etc., etc. And for that project, coming Etc., etc. And for that project, coming Etc., etc. And for that project, coming back to his uh text here, it's been back to his uh text here, it's been back to his uh text here, it's been really crazy to just tell it quote really crazy to just tell it quote really crazy to just tell it quote here's an API key and it will figure out here's an API key and it will figure out here's an API key and it will figure out how to connect to a given service like how to connect to a given service like how to connect to a given service like Gmail. And if you have an API key for a Gmail. And if you have an API key for a Gmail. And if you have an API key for a product, you can easily start using it product, you can easily start using it product, you can easily start using it in Claude as it will simply write itself in Claude as it will simply write itself in Claude as it will simply write itself a script. a script. a script. And one of the wildest things, this is And one of the wildest things, this is And one of the wildest things, this is I'm paraphrasing here, but it can ingest I'm paraphrasing here, but it can ingest I'm paraphrasing here, but it can ingest an absurd amount of data and convert it an absurd amount of data and convert it an absurd amount of data and convert it into something useful. And it can also into something useful. And it can also into something useful. And it can also enrich data in some very interesting enrich data in some very interesting enrich data in some very interesting ways. Right? So if I'm trying to figure ways. Right? So if I'm trying to figure ways. Right? So if I'm trying to figure out, okay, right, via email out, okay, right, via email out, okay, right, via email introductions, who introduced the introductions, who introduced the introductions, who introduced the winners, who introduced the losers, who winners, who introduced the losers, who winners, who introduced the losers, who introduced the zombies that just can't introduced the zombies that just can't introduced the zombies that just can't seem to die after years of struggling seem to die after years of struggling seem to die after years of struggling or take off for that matter. And then is or take off for that matter. And then is or take off for that matter. And then is there a signal say looking at the there a signal say looking at the there a signal say looking at the education levels, the schools, the alma education levels, the schools, the alma education levels, the schools, the alma modders of founders, right? What about modders of founders, right? What about modders of founders, right? What about single founders versus two founders single founders versus two founders single founders versus two founders versus three founders? Things like this versus three founders? Things like this versus three founders? Things like this location, geography, blah blah blah blah location, geography, blah blah blah blah location, geography, blah blah blah blah blah blah blah, right? Is there any blah blah blah, right? Is there any blah blah blah, right? Is there any signal to any of this? signal to any of this? signal to any of this? Another example which might apply to Another example which might apply to Another example which might apply to more of you, the Google calendar more of you, the Google calendar more of you, the Google calendar integration has also been helpful. In integration has also been helpful. In integration has also been helpful. In other words, updating a calendar entry other words, updating a calendar entry other words, updating a calendar entry from claude or creating multiple at a from claude or creating multiple at a from claude or creating multiple at a time, right? So using claude to calendar time, right? So using claude to calendar time, right? So using claude to calendar entries. Now, in my case, I have a bunch entries. Now, in my case, I have a bunch entries. Now, in my case, I have a bunch of different calendars and different of different calendars and different of different calendars and different people on my team add to different people on my team add to different people on my team add to different calendars. calendars. calendars. One thing that helps us a lot, and maybe One thing that helps us a lot, and maybe One thing that helps us a lot, and maybe someday I'll share this. for right now. someday I'll share this. for right now. someday I'll share this. for right now. I I'm probably not going to, but I have I I'm probably not going to, but I have I I'm probably not going to, but I have a document, a Google doc that is the ten a document, a Google doc that is the ten a document, a Google doc that is the ten commandments of commandments of commandments of my calendar basically. And it's rules my calendar basically. And it's rules my calendar basically. And it's rules around formatting, what to include, around formatting, what to include, around formatting, what to include, etc., right? Secondary points of etc., right? Secondary points of etc., right? Secondary points of contact, cell phones, time zone always, contact, cell phones, time zone always, contact, cell phones, time zone always, right? Indicated in the headline, etc., right? Indicated in the headline, etc., right? Indicated in the headline, etc., etc., etc. There are lots of different etc., etc. There are lots of different etc., etc. There are lots of different rules, but he can use that or other rules, but he can use that or other rules, but he can use that or other people on my team can use that to then people on my team can use that to then people on my team can use that to then automatically check calendar entries automatically check calendar entries automatically check calendar entries through claude code and fix them as through claude code and fix them as through claude code and fix them as needed. Right? So, some people have needed. Right? So, some people have needed. Right? So, some people have joked that, you know, the 4-hour work joked that, you know, the 4-hour work joked that, you know, the 4-hour work week should be rewritten as the the week should be rewritten as the the week should be rewritten as the the 4minute work week. I think there's 4minute work week. I think there's 4minute work week. I think there's something to it, right? And there's a something to it, right? And there's a something to it, right? And there's a temptation to do an entire section on temptation to do an entire section on temptation to do an entire section on the use of AI in place of virtual the use of AI in place of virtual the use of AI in place of virtual assistants and so on. The problem with assistants and so on. The problem with assistants and so on. The problem with that is that that is that that is that as soon as the ink had metaphorically as soon as the ink had metaphorically as soon as the ink had metaphorically dried on that paper, it would already be dried on that paper, it would already be dried on that paper, it would already be out of date. So, I'm not going to do out of date. So, I'm not going to do out of date. So, I'm not going to do that, I don't think. So, there you have that, I don't think. So, there you have that, I don't think. So, there you have it, right? And the API key is is a it, right? And the API key is is a it, right? And the API key is is a really important component to all of really important component to all of really important component to all of this. Also, and I'm sure some of you this. Also, and I'm sure some of you this. Also, and I'm sure some of you have figured this out, but with cloud have figured this out, but with cloud have figured this out, but with cloud code and Chris Hutchkins alluded to this code and Chris Hutchkins alluded to this code and Chris Hutchkins alluded to this as well, for debugging, for instance, we as well, for debugging, for instance, we as well, for debugging, for instance, we did a website redesign and there was an did a website redesign and there was an did a website redesign and there was an issue with a form. no idea why, right? issue with a form. no idea why, right? issue with a form. no idea why, right? And we wanted to fix it very quickly and And we wanted to fix it very quickly and And we wanted to fix it very quickly and we weren't sure how long it would take we weren't sure how long it would take we weren't sure how long it would take for support to get back to us. So, he for support to get back to us. So, he for support to get back to us. So, he was able to dump all the code at the was able to dump all the code at the was able to dump all the code at the time into the model and just figured out time into the model and just figured out time into the model and just figured out how to fix it. And there are many, many, how to fix it. And there are many, many, how to fix it. And there are many, many, many other examples of that. Yeah, it's many other examples of that. Yeah, it's many other examples of that. Yeah, it's and many of these things are not quantum and many of these things are not quantum and many of these things are not quantum leaps, but they are much like anything leaps, but they are much like anything leaps, but they are much like anything else just automating little paper cuts else just automating little paper cuts else just automating little paper cuts so they don't add up ultimately to a so they don't add up ultimately to a so they don't add up ultimately to a huge gash in your calendar. Okay, back huge gash in your calendar. Okay, back huge gash in your calendar. Okay, back to work. Tim Ferrris. to work. Tim Ferrris. to work. Tim Ferrris. All right, let's look at other things. All right, let's look at other things. All right, let's look at other things. This is a question from Becky. This is a question from Becky. This is a question from Becky. What would you say to someone who wants What would you say to someone who wants What would you say to someone who wants a career job? Sometimes I feel I get a career job? Sometimes I feel I get a career job? Sometimes I feel I get caught in a loop of same pay range, same caught in a loop of same pay range, same caught in a loop of same pay range, same experiences, same mid-level experiences, same mid-level experiences, same mid-level opportunities. How can I start opportunities. How can I start opportunities. How can I start increasing my income opportunities and increasing my income opportunities and increasing my income opportunities and skills this year? Okay, so I reached out skills this year? Okay, so I reached out skills this year? Okay, so I reached out as I often do, texted a couple of people as I often do, texted a couple of people as I often do, texted a couple of people about this because they're actually this about this because they're actually this about this because they're actually this is going to be a huge huge mega mega is going to be a huge huge mega mega is going to be a huge huge mega mega meta problem for people moving forward meta problem for people moving forward meta problem for people moving forward and it's going to increasingly I think and it's going to increasingly I think and it's going to increasingly I think be pervasive. people are going to wonder be pervasive. people are going to wonder be pervasive. people are going to wonder what they should do next, right? Which what they should do next, right? Which what they should do next, right? Which then informs kind of upskilling then informs kind of upskilling then informs kind of upskilling and and there's a later question, so I and and there's a later question, so I and and there's a later question, so I might as well explore it here related to might as well explore it here related to might as well explore it here related to encodings. In the Jim Collins episode, a encodings. In the Jim Collins episode, a encodings. In the Jim Collins episode, a question around encodings, and I might question around encodings, and I might question around encodings, and I might come back to that, but suffice to say, come back to that, but suffice to say, come back to that, but suffice to say, some of these personality tests and some of these personality tests and some of these personality tests and things like any are actually very things like any are actually very things like any are actually very helpful and things like strengthfinder helpful and things like strengthfinder helpful and things like strengthfinder and so on. And there are two startups and so on. And there are two startups and so on. And there are two startups I'm involved with because I recognize I'm involved with because I recognize I'm involved with because I recognize just through questions like this, right, just through questions like this, right, just through questions like this, right, from Becky which are kind of the canary from Becky which are kind of the canary from Becky which are kind of the canary in the coal mine. It's not really a in the coal mine. It's not really a in the coal mine. It's not really a canary in a coal mine. It's like there canary in a coal mine. It's like there canary in a coal mine. It's like there was one whisper, now there are 10, then was one whisper, now there are 10, then was one whisper, now there are 10, then there were 100, now there are thousand, there were 100, now there are thousand, there were 100, now there are thousand, right? This question is coming up more right? This question is coming up more right? This question is coming up more and more and a lot of folks are going to and more and a lot of folks are going to and more and a lot of folks are going to in one way or another need to zig and in one way or another need to zig and in one way or another need to zig and zag even though they might not expect it zag even though they might not expect it zag even though they might not expect it right now. And a lot of that's going to right now. And a lot of that's going to right now. And a lot of that's going to be due to AI job displacement. So the be due to AI job displacement. So the be due to AI job displacement. So the two startups that and again I mentioned two startups that and again I mentioned two startups that and again I mentioned that I'm an investor in these so I'm that I'm an investor in these so I'm that I'm an investor in these so I'm biased but the reason that I invested in biased but the reason that I invested in biased but the reason that I invested in these is to answer this question or more these is to answer this question or more these is to answer this question or more specifically to help people answer this specifically to help people answer this specifically to help people answer this question. So the first one is called apt question. So the first one is called apt question. So the first one is called apt apt and you can check that out at apt and you can check that out at apt and you can check that out at triapp.ai. triapp.ai. triapp.ai. So triapp rap.ai. So triapp rap.ai. So triapp rap.ai. I had the co-founder I had the co-founder I had the co-founder and CEO create a code. So if any of you and CEO create a code. So if any of you and CEO create a code. So if any of you guys want to try it, ultimately it does guys want to try it, ultimately it does guys want to try it, ultimately it does cost money to get all the results and to cost money to get all the results and to cost money to get all the results and to get this sort of AIG guided mentor get this sort of AIG guided mentor get this sort of AIG guided mentor around your strengths and so on which around your strengths and so on which around your strengths and so on which you discover or uncover through the you discover or uncover through the you discover or uncover through the process of going through this. But you process of going through this. But you process of going through this. But you can get 50% off with Tim50. That's the can get 50% off with Tim50. That's the can get 50% off with Tim50. That's the code to use. Tim50. code to use. Tim50. code to use. Tim50. All right. All right. So if you want to All right. All right. So if you want to All right. All right. So if you want to take a look at that, you can check it take a look at that, you can check it take a look at that, you can check it out. The other is OBO. So obtly focused on accelerating skill focused on accelerating skill acquisition and learning. So I think acquisition and learning. So I think acquisition and learning. So I think these two actually go together really these two actually go together really these two actually go together really well. Right? You could use apt first and well. Right? You could use apt first and well. Right? You could use apt first and then OBO. And I've played around with then OBO. And I've played around with then OBO. And I've played around with both. There's a lot that's going to be both. There's a lot that's going to be both. There's a lot that's going to be coming into both of these, but might be coming into both of these, but might be coming into both of these, but might be worth checking out. Honestly, if I were worth checking out. Honestly, if I were worth checking out. Honestly, if I were to tell you to go buy what color is my to tell you to go buy what color is my to tell you to go buy what color is my parachute or something, you might glean parachute or something, you might glean parachute or something, you might glean something from that. But I feel like in something from that. But I feel like in something from that. But I feel like in very dynamic times with so much shifting very dynamic times with so much shifting very dynamic times with so much shifting sand with respect to technology, you sand with respect to technology, you sand with respect to technology, you probably need something a bit more or probably need something a bit more or probably need something a bit more or benefit from something that is more benefit from something that is more benefit from something that is more dynamic and personalized from the get- dynamic and personalized from the get- dynamic and personalized from the get- go as opposed to you having to do lots go as opposed to you having to do lots go as opposed to you having to do lots and lots of heavy lifting with a fixed and lots of heavy lifting with a fixed and lots of heavy lifting with a fixed format. So, that's what I would say, format. So, that's what I would say, format. So, that's what I would say, Becky. And definitely let me know what Becky. And definitely let me know what Becky. And definitely let me know what you think because if something's broken you think because if something's broken you think because if something's broken or if you love something or you hate or if you love something or you hate or if you love something or you hate something, all that stuff can get fixed. something, all that stuff can get fixed. something, all that stuff can get fixed. All right, next one. This is from Jeff All right, next one. This is from Jeff All right, next one. This is from Jeff and we will do some live questions. and we will do some live questions. and we will do some live questions. These ketones are actually doing These ketones are actually doing These ketones are actually doing something, which is good cuz it's 400 something, which is good cuz it's 400 something, which is good cuz it's 400 p.m. and I don't want to have any p.m. and I don't want to have any p.m. and I don't want to have any caffeine. caffeine. caffeine. Yeah, fortunately, it doesn't taste too Yeah, fortunately, it doesn't taste too Yeah, fortunately, it doesn't taste too much like jet fuel. All right, let me do much like jet fuel. All right, let me do much like jet fuel. All right, let me do one more. Jeff, okay, this is the one more. Jeff, okay, this is the one more. Jeff, okay, this is the question. You've worked across books, question. You've worked across books, question. You've worked across books, podcasts, and experiments that each podcasts, and experiments that each podcasts, and experiments that each attracted their own communities. What attracted their own communities. What attracted their own communities. What have you learned about proactively have you learned about proactively have you learned about proactively shaping a community's culture, not just shaping a community's culture, not just shaping a community's culture, not just growing an audience? And how has direct growing an audience? And how has direct growing an audience? And how has direct interaction with people changed the way interaction with people changed the way interaction with people changed the way you enter creative flow today? The last you enter creative flow today? The last you enter creative flow today? The last piece is probably the hardest answer, piece is probably the hardest answer, piece is probably the hardest answer, but I can tell you that I think that but I can tell you that I think that but I can tell you that I think that proactively shaping a community's proactively shaping a community's proactively shaping a community's culture actually helps you to culture actually helps you to culture actually helps you to build an audience, build an audience, build an audience, but to what end, right? Not build an but to what end, right? Not build an but to what end, right? Not build an audience like, oh, I'm aiming for 2 audience like, oh, I'm aiming for 2 audience like, oh, I'm aiming for 2 million, 3 million, 10 million YouTube million, 3 million, 10 million YouTube million, 3 million, 10 million YouTube subscribers. I don't like renting subscribers. I don't like renting subscribers. I don't like renting audience in a way that's dependent on audience in a way that's dependent on audience in a way that's dependent on algorithms, right? And you can look at a algorithms, right? And you can look at a algorithms, right? And you can look at a lot of the biggest YouTube channels. lot of the biggest YouTube channels. lot of the biggest YouTube channels. It's like their average views per video It's like their average views per video It's like their average views per video have created even though they have huge have created even though they have huge have created even though they have huge numbers of subscribers. You see that numbers of subscribers. You see that numbers of subscribers. You see that with engagement on X and other places. with engagement on X and other places. with engagement on X and other places. However, one thing that never goes out However, one thing that never goes out However, one thing that never goes out of style is 1,000 True Fans by Kevin of style is 1,000 True Fans by Kevin of style is 1,000 True Fans by Kevin Kelly. You can read it for free at Kelly. You can read it for free at Kelly. You can read it for free at kk.org. kk.org. kk.org. And therefore, I will focus on the And therefore, I will focus on the And therefore, I will focus on the proactively shaping a community's proactively shaping a community's proactively shaping a community's culture. In my case, I think it's pretty culture. In my case, I think it's pretty culture. In my case, I think it's pretty simple. I treat a closed community like simple. I treat a closed community like simple. I treat a closed community like I would a dinner party at my house. So I would a dinner party at my house. So I would a dinner party at my house. So somebody walks into my house and this is somebody walks into my house and this is somebody walks into my house and this is a shoes free house, right? Because who a shoes free house, right? Because who a shoes free house, right? Because who wants like dog [ __ ] and bubble gum on wants like dog [ __ ] and bubble gum on wants like dog [ __ ] and bubble gum on your kitchen floor? I don't. So the your kitchen floor? I don't. So the your kitchen floor? I don't. So the shoes come off at the door, right? So shoes come off at the door, right? So shoes come off at the door, right? So let's say somebody comes in, they're let's say somebody comes in, they're let's say somebody comes in, they're like, "No, I'm keeping my boots on." like, "No, I'm keeping my boots on." like, "No, I'm keeping my boots on." They come in tracking mud all over the They come in tracking mud all over the They come in tracking mud all over the place. They sit down at the dinner place. They sit down at the dinner place. They sit down at the dinner table. they kick their feet up on the table. they kick their feet up on the table. they kick their feet up on the table and start calling people [ __ ] table and start calling people [ __ ] table and start calling people [ __ ] or something like that person's going to or something like that person's going to or something like that person's going to get dragged by their hair out and then get dragged by their hair out and then get dragged by their hair out and then they're never coming back in. Right? So they're never coming back in. Right? So they're never coming back in. Right? So that's a bit of an maybe melodramatic that's a bit of an maybe melodramatic that's a bit of an maybe melodramatic example, but zero tolerance policy for example, but zero tolerance policy for example, but zero tolerance policy for broken windows, right? You know, Malcolm broken windows, right? You know, Malcolm broken windows, right? You know, Malcolm Gladwell and others have written about Gladwell and others have written about Gladwell and others have written about this, but it's like when these minor this, but it's like when these minor this, but it's like when these minor infractions are permitted, I'm going to infractions are permitted, I'm going to infractions are permitted, I'm going to pull out a fancy term that tech people pull out a fancy term that tech people pull out a fancy term that tech people like, the Overton window. like, the Overton window. like, the Overton window. Right. This the broadness of what is now Right. This the broadness of what is now Right. This the broadness of what is now allowable behavior shifts. Okay? Or I allowable behavior shifts. Okay? Or I allowable behavior shifts. Okay? Or I shouldn't say shifts. It's a [ __ ] shouldn't say shifts. It's a [ __ ] shouldn't say shifts. It's a [ __ ] window. It's not supposed to get wider window. It's not supposed to get wider window. It's not supposed to get wider or shorter, but it moves in a more or shorter, but it moves in a more or shorter, but it moves in a more aggressive behavioral direction, right? aggressive behavioral direction, right? aggressive behavioral direction, right? So if you allow minor infractions, So if you allow minor infractions, So if you allow minor infractions, you're going to get moderate you're going to get moderate you're going to get moderate infractions. You allow those, you're infractions. You allow those, you're infractions. You allow those, you're going to get major infractions. So, from going to get major infractions. So, from going to get major infractions. So, from the very first days of say the blog, the the very first days of say the blog, the the very first days of say the blog, the the comments section has guidelines and the comments section has guidelines and the comments section has guidelines and it's like remember the Fonza, we're it's like remember the Fonza, we're it's like remember the Fonza, we're going to be cool like that. Like, if going to be cool like that. Like, if going to be cool like that. Like, if you're an [ __ ] we're going to boot you're an [ __ ] we're going to boot you're an [ __ ] we're going to boot you and blacklist you and you can you and blacklist you and you can you and blacklist you and you can criticize me, but don't be a dick to criticize me, but don't be a dick to criticize me, but don't be a dick to other people. And if you are, you're other people. And if you are, you're other people. And if you are, you're gone. Like, that's zero tolerance. And gone. Like, that's zero tolerance. And gone. Like, that's zero tolerance. And you have to enforce that, right? If you you have to enforce that, right? If you you have to enforce that, right? If you don't, people are crafty. They'll learn don't, people are crafty. They'll learn don't, people are crafty. They'll learn how to manipulate you because you are how to manipulate you because you are how to manipulate you because you are asking to be at least abused by not asking to be at least abused by not asking to be at least abused by not enforcing your own rules. So that's the enforcing your own rules. So that's the enforcing your own rules. So that's the first one. It's just like you have to first one. It's just like you have to first one. It's just like you have to excise the cancers and remove the excise the cancers and remove the excise the cancers and remove the poison. You just have to because the poison. You just have to because the poison. You just have to because the default state of pretty much the entire default state of pretty much the entire default state of pretty much the entire internet now because it's been allowed internet now because it's been allowed internet now because it's been allowed and encouraged and encouraged and encouraged through various gamifications on social through various gamifications on social through various gamifications on social platforms is just being loud, obnoxious, platforms is just being loud, obnoxious, platforms is just being loud, obnoxious, awful. So you have to set rules to to awful. So you have to set rules to to awful. So you have to set rules to to counterveail that. Also, and Jeff, I counterveail that. Also, and Jeff, I counterveail that. Also, and Jeff, I think you've experienced this. If if you think you've experienced this. If if you think you've experienced this. If if you have a private community of 100 people have a private community of 100 people have a private community of 100 people or 200 people or 50, doesn't really or 200 people or 50, doesn't really or 200 people or 50, doesn't really matter, and you charge $5 matter, and you charge $5 matter, and you charge $5 a quarter, $5 a year, doesn't really a quarter, $5 a year, doesn't really a quarter, $5 a year, doesn't really matter. But if you have some very matter. But if you have some very matter. But if you have some very nominal cost, people opt in who nominal cost, people opt in who nominal cost, people opt in who generally want to contribute and be in generally want to contribute and be in generally want to contribute and be in an environment of positivity. That's my an environment of positivity. That's my an environment of positivity. That's my experience generally. experience generally. experience generally. So having some very very nominal fee at So having some very very nominal fee at So having some very very nominal fee at the door I think is incredibly helpful. the door I think is incredibly helpful. the door I think is incredibly helpful. Right. And you find that also with Right. And you find that also with Right. And you find that also with events. I've done plenty of live events. events. I've done plenty of live events. events. I've done plenty of live events. don't really do them anymore for a lot don't really do them anymore for a lot don't really do them anymore for a lot of reasons, but of reasons, but of reasons, but very very rarely in the past, I would very very rarely in the past, I would very very rarely in the past, I would throw these live events for like, you throw these live events for like, you throw these live events for like, you know, book launch parties, 100 people, know, book launch parties, 100 people, know, book launch parties, 100 people, 200. If people can RSVP to an event, 200. If people can RSVP to an event, 200. If people can RSVP to an event, your abandonment rate or no show rate is your abandonment rate or no show rate is your abandonment rate or no show rate is going to be skyhigh. If you force them going to be skyhigh. If you force them going to be skyhigh. If you force them to pay $1 to hold their spot, suddenly to pay $1 to hold their spot, suddenly to pay $1 to hold their spot, suddenly the no-show rate goes down to low single the no-show rate goes down to low single the no-show rate goes down to low single digits. Right? So, I don't think there's digits. Right? So, I don't think there's digits. Right? So, I don't think there's any rocket science here, but the tough any rocket science here, but the tough any rocket science here, but the tough part is being willing to enforce, right? part is being willing to enforce, right? part is being willing to enforce, right? And maybe you give someone a two And maybe you give someone a two And maybe you give someone a two strikes, you're out policy, but frankly, strikes, you're out policy, but frankly, strikes, you're out policy, but frankly, I find that that can metastasize and for I find that that can metastasize and for I find that that can metastasize and for instance, I have a lovely dog was a instance, I have a lovely dog was a instance, I have a lovely dog was a stray two months ago, adopted her, and stray two months ago, adopted her, and stray two months ago, adopted her, and she's really smart. She's part she's really smart. She's part she's really smart. She's part Anatolian shepherd, it would seem. And Anatolian shepherd, it would seem. And Anatolian shepherd, it would seem. And if she realizes, for instance, that she if she realizes, for instance, that she if she realizes, for instance, that she can kind of pit me against my partner can kind of pit me against my partner can kind of pit me against my partner and that she doesn't actually have to and that she doesn't actually have to and that she doesn't actually have to listen to sit until the third time. listen to sit until the third time. listen to sit until the third time. She's not going to listen to the first She's not going to listen to the first She's not going to listen to the first two. She'll just stare at you defiantly two. She'll just stare at you defiantly two. She'll just stare at you defiantly and then sit the third time. Humans are and then sit the third time. Humans are and then sit the third time. Humans are the same way. They'll do that, too. If the same way. They'll do that, too. If the same way. They'll do that, too. If they know they have two strikes, you're they know they have two strikes, you're they know they have two strikes, you're going to get more bad behavior because going to get more bad behavior because going to get more bad behavior because they know they can get away with it they know they can get away with it they know they can get away with it once. once. once. All right. So, there you go. And let's All right. So, there you go. And let's All right. So, there you go. And let's go to We've got plenty more questions, go to We've got plenty more questions, go to We've got plenty more questions, but let's go live to some live but let's go live to some live but let's go live to some live questions. And I apologize that there's questions. And I apologize that there's questions. And I apologize that there's so much in the chat, so I'm going to so much in the chat, so I'm going to so much in the chat, so I'm going to have to I'm going to have to Oh, yeah. have to I'm going to have to Oh, yeah. have to I'm going to have to Oh, yeah. The crown means top fans. All right. The crown means top fans. All right. The crown means top fans. All right. Well, thank you. Thank you, top fan. All Well, thank you. Thank you, top fan. All Well, thank you. Thank you, top fan. All right. Let's throw out some live right. Let's throw out some live right. Let's throw out some live questions and I'll give it a shot. If questions and I'll give it a shot. If questions and I'll give it a shot. If you already posted one, please post you already posted one, please post you already posted one, please post again because I can't I can't scroll up again because I can't I can't scroll up again because I can't I can't scroll up and go through hundreds and hundreds and and go through hundreds and hundreds and and go through hundreds and hundreds and hundreds. Favorite color? Green right hundreds. Favorite color? Green right hundreds. Favorite color? Green right there. there. there. Green. Green. Green. Green. Green. Green. Green. Green. Green. Uh specifically, it's like the color of Uh specifically, it's like the color of Uh specifically, it's like the color of late morning light, like 11:00 a.m. late morning light, like 11:00 a.m. late morning light, like 11:00 a.m. sunlight around sunlight around sunlight around August coming through maple leaves. That August coming through maple leaves. That August coming through maple leaves. That is the color of this sort of like is the color of this sort of like is the color of this sort of like translucent green. All right. translucent green. All right. translucent green. All right. future of Vlatta. Okay, for those who future of Vlatta. Okay, for those who future of Vlatta. Okay, for those who don't know, also Coyote, Coyote don't know, also Coyote, Coyote don't know, also Coyote, Coyote continues to do really well. I feel like continues to do really well. I feel like continues to do really well. I feel like I have done mostly what I can do with I have done mostly what I can do with I have done mostly what I can do with Coyote at this point, and it's sort of Coyote at this point, and it's sort of Coyote at this point, and it's sort of in steady state. I mean, the reviews on in steady state. I mean, the reviews on in steady state. I mean, the reviews on Amazon and elsewhere are great. It Amazon and elsewhere are great. It Amazon and elsewhere are great. It continues to sell well through the continues to sell well through the continues to sell well through the distribution channels. I wish in distribution channels. I wish in distribution channels. I wish in retrospect earlier on I had really retrospect earlier on I had really retrospect earlier on I had really focused on fam even though there are focused on fam even though there are focused on fam even though there are plenty of adults who enjoy it focusing plenty of adults who enjoy it focusing plenty of adults who enjoy it focusing on families that have at least one or on families that have at least one or on families that have at least one or two kids in that sort of 8 to 15 range two kids in that sort of 8 to 15 range two kids in that sort of 8 to 15 range and that would have helped with escape and that would have helped with escape and that would have helped with escape velocity sooner but hindsight 2020 I'm velocity sooner but hindsight 2020 I'm velocity sooner but hindsight 2020 I'm really really happy with with how it's really really happy with with how it's really really happy with with how it's turned out and then veratta honestly now turned out and then veratta honestly now turned out and then veratta honestly now that the AI tools are getting good that the AI tools are getting good that the AI tools are getting good enough enough enough about 6 months ago ago, I was planning about 6 months ago ago, I was planning about 6 months ago ago, I was planning on creating a movie trailer for on creating a movie trailer for on creating a movie trailer for effectively a script. I've got the whole effectively a script. I've got the whole effectively a script. I've got the whole thing in my head focused on Tyrion. If thing in my head focused on Tyrion. If thing in my head focused on Tyrion. If anyone, this is the legend of Cockpunch. anyone, this is the legend of Cockpunch. anyone, this is the legend of Cockpunch. Now, I think I will, for obvious Now, I think I will, for obvious Now, I think I will, for obvious reasons, lean towards legends of Vlatta, reasons, lean towards legends of Vlatta, reasons, lean towards legends of Vlatta, but focusing on the relationship between but focusing on the relationship between but focusing on the relationship between Tai and his father and all sorts of Tai and his father and all sorts of Tai and his father and all sorts of craziness that ensues. So, I've got like craziness that ensues. So, I've got like craziness that ensues. So, I've got like a whole movie script in my head and a whole movie script in my head and a whole movie script in my head and concept art that I haven't really done concept art that I haven't really done concept art that I haven't really done anything with from some of the top Magic anything with from some of the top Magic anything with from some of the top Magic the Gathering and DND artists you can the Gathering and DND artists you can the Gathering and DND artists you can imagine. So, we'll see. We'll see. I imagine. So, we'll see. We'll see. I imagine. So, we'll see. We'll see. I could see screwing around with that this could see screwing around with that this could see screwing around with that this summer. All right. Yes, shout out to summer. All right. Yes, shout out to summer. All right. Yes, shout out to Jeff for keeping the CP community Jeff for keeping the CP community Jeff for keeping the CP community humming. Happy to spend some time there humming. Happy to spend some time there humming. Happy to spend some time there as well. All right. If I could only pick as well. All right. If I could only pick as well. All right. If I could only pick from the books on the shelves behind from the books on the shelves behind from the books on the shelves behind you, what book would you want everyone you, what book would you want everyone you, what book would you want everyone in this group to deep dive into or dive in this group to deep dive into or dive in this group to deep dive into or dive deep into? I mean, man, I mean, I have deep into? I mean, man, I mean, I have deep into? I mean, man, I mean, I have those books up there for a reason, those books up there for a reason, those books up there for a reason, right? I have thousands of books. I've right? I have thousands of books. I've right? I have thousands of books. I've donated most of them. These are the ones donated most of them. These are the ones donated most of them. These are the ones I keep up for me to look at. I keep up for me to look at. I keep up for me to look at. Give me a second. I'll tell you. Okay. Okay. So, I'm going to give answers that may So, I'm going to give answers that may So, I'm going to give answers that may not be satisfying to some folks. That's not be satisfying to some folks. That's not be satisfying to some folks. That's okay. I would read I'll give you one okay. I would read I'll give you one okay. I would read I'll give you one that I suppose you might expect from me. that I suppose you might expect from me. that I suppose you might expect from me. So, one is going to be The Effective So, one is going to be The Effective So, one is going to be The Effective Executive from Peter Ducker. Classic, Executive from Peter Ducker. Classic, Executive from Peter Ducker. Classic, old, short, incredible bang for the old, short, incredible bang for the old, short, incredible bang for the buck. buck. buck. However, the other books However, the other books However, the other books I would say again talking about what you I would say again talking about what you I would say again talking about what you do in a world of AI, do more interesting do in a world of AI, do more interesting do in a world of AI, do more interesting things. things. things. There's a book back there called Of There's a book back there called Of There's a book back there called Of Wolves and Men by Barry Lopez who won I Wolves and Men by Barry Lopez who won I Wolves and Men by Barry Lopez who won I believe it was the Booker or Pulitzer believe it was the Booker or Pulitzer believe it was the Booker or Pulitzer Prize for another of his books called Prize for another of his books called Prize for another of his books called Arctic Dreams. Of Wolves and Men is one Arctic Dreams. Of Wolves and Men is one Arctic Dreams. Of Wolves and Men is one of the best non-fiction books I've ever of the best non-fiction books I've ever of the best non-fiction books I've ever read and it really shattered the mold. read and it really shattered the mold. read and it really shattered the mold. It redefined what It redefined what It redefined what let's just call it non-fiction nature let's just call it non-fiction nature let's just call it non-fiction nature writing could be. It's just an writing could be. It's just an writing could be. It's just an incredible incredible book. So, there's incredible incredible book. So, there's incredible incredible book. So, there's one, but again, this is choose your own one, but again, this is choose your own one, but again, this is choose your own adventure. Pick and choose. Travels with adventure. Pick and choose. Travels with adventure. Pick and choose. Travels with Charlie by John Steinbeck. I mentioned Charlie by John Steinbeck. I mentioned Charlie by John Steinbeck. I mentioned it earlier, is hilarious. Also an it earlier, is hilarious. Also an it earlier, is hilarious. Also an incredibly accurate and enjoyable warts and all ride through the enjoyable warts and all ride through the US, right? What a quirky weird ass US, right? What a quirky weird ass US, right? What a quirky weird ass country. So, that's another one. Pretty country. So, that's another one. Pretty country. So, that's another one. Pretty fast read. And then there are entire fast read. And then there are entire fast read. And then there are entire shelves back there related to animal shelves back there related to animal shelves back there related to animal tracking and so on because I've done a tracking and so on because I've done a tracking and so on because I've done a bunch of that. I don't think most of you bunch of that. I don't think most of you bunch of that. I don't think most of you should probably spend a lot of time on should probably spend a lot of time on should probably spend a lot of time on that. If you haven't read I'll simplify that. If you haven't read I'll simplify that. If you haven't read I'll simplify the title here. Alice in Wonderland. You the title here. Alice in Wonderland. You the title here. Alice in Wonderland. You should go read Alice in Wonderland. Read should go read Alice in Wonderland. Read should go read Alice in Wonderland. Read the whole thing just quotes from it. I the whole thing just quotes from it. I the whole thing just quotes from it. I have a collector's edition back there. have a collector's edition back there. have a collector's edition back there. And then there are a few actually that I And then there are a few actually that I And then there are a few actually that I was going to mention for one of the was going to mention for one of the was going to mention for one of the questions you guys submitted or as an questions you guys submitted or as an questions you guys submitted or as an answer. the 8020 principle, Richard answer. the 8020 principle, Richard answer. the 8020 principle, Richard Kosh. That just never gets old. Just Kosh. That just never gets old. Just Kosh. That just never gets old. Just does not get old. And there's another does not get old. And there's another does not get old. And there's another book of his up there called Living the book of his up there called Living the book of his up there called Living the 8020 Principle. It might be living the 8020 Principle. It might be living the 8020 Principle. It might be living the 8020 way. And he really walks the talk. 8020 way. And he really walks the talk. 8020 way. And he really walks the talk. And if you haven't heard my podcasts And if you haven't heard my podcasts And if you haven't heard my podcasts with Richard Kosh, KO, with Richard Kosh, KO, with Richard Kosh, KO, he's also one of the best investors I've he's also one of the best investors I've he's also one of the best investors I've ever met. I mean, he's had I don't know ever met. I mean, he's had I don't know ever met. I mean, he's had I don't know if he's disclosed the actual amount, but if he's disclosed the actual amount, but if he's disclosed the actual amount, but like he is I know a lot of the world's like he is I know a lot of the world's like he is I know a lot of the world's best investors and he is quietly way up best investors and he is quietly way up best investors and he is quietly way up there in the Pantheon. So, also a there in the Pantheon. So, also a there in the Pantheon. So, also a practitioner. practitioner. practitioner. He's on the field. So, worth paying He's on the field. So, worth paying He's on the field. So, worth paying attention to him. All right. All the attention to him. All right. All the attention to him. All right. All the places I've traveled to, which have been places I've traveled to, which have been places I've traveled to, which have been the most breathtaking, there's so many. the most breathtaking, there's so many. the most breathtaking, there's so many. I mean, Queenstown, New Zealand at the I mean, Queenstown, New Zealand at the I mean, Queenstown, New Zealand at the right time of year, I think is right time of year, I think is right time of year, I think is incredible. incredible. incredible. But you name it, you name it. I think But you name it, you name it. I think But you name it, you name it. I think upstate New York, honestly, the Gunks upstate New York, honestly, the Gunks upstate New York, honestly, the Gunks and that entire region where a lot of and that entire region where a lot of and that entire region where a lot of the Last of the Moheakans, the book the Last of the Moheakans, the book the Last of the Moheakans, the book certainly I don't know what about the certainly I don't know what about the certainly I don't know what about the filming of the movie, but that takes filming of the movie, but that takes filming of the movie, but that takes place in that region. place in that region. place in that region. You can kind of put me anywhere. I mean, You can kind of put me anywhere. I mean, You can kind of put me anywhere. I mean, I just I think so many places are I just I think so many places are I just I think so many places are beautiful. Take a couple of drawing beautiful. Take a couple of drawing beautiful. Take a couple of drawing classes. That makes things much more classes. That makes things much more classes. That makes things much more beautiful overall. Like gesture drawing beautiful overall. Like gesture drawing beautiful overall. Like gesture drawing classes. Get some live nudes. keep it classes. Get some live nudes. keep it classes. Get some live nudes. keep it interesting. I mean, you you may get an interesting. I mean, you you may get an interesting. I mean, you you may get an obese dude with his schwans all over the obese dude with his schwans all over the obese dude with his schwans all over the place. So, just just so you know, it's place. So, just just so you know, it's place. So, just just so you know, it's not automatically going to be a Victoria not automatically going to be a Victoria not automatically going to be a Victoria Secret model, but that's okay. Uh, can't Secret model, but that's okay. Uh, can't Secret model, but that's okay. Uh, can't win them all. All right, this is from win them all. All right, this is from win them all. All right, this is from Hilka. Hilka. Hilka. All right, All right, All right, I'll I'll abbreviate a bit because this I'll I'll abbreviate a bit because this I'll I'll abbreviate a bit because this was a long question. I'm only going to was a long question. I'm only going to was a long question. I'm only going to hit the the first part here, but I'm a hit the the first part here, but I'm a hit the the first part here, but I'm a bootstrap founder and repleted revenue bootstrap founder and repleted revenue bootstrap founder and repleted revenue flying into San Francisco next week to flying into San Francisco next week to flying into San Francisco next week to pitch and network for a few days. If you pitch and network for a few days. If you pitch and network for a few days. If you were in my shoes and wanted to squeeze were in my shoes and wanted to squeeze were in my shoes and wanted to squeeze the maximum long-term leverage out of the maximum long-term leverage out of the maximum long-term leverage out of that short trip, what specific things that short trip, what specific things that short trip, what specific things would you do before, during, and after would you do before, during, and after would you do before, during, and after the event to one, have the right the event to one, have the right the event to one, have the right conversations, and two, turn them into conversations, and two, turn them into conversations, and two, turn them into real opportunities rather than just real opportunities rather than just real opportunities rather than just great chats? Okay, bonus. How is your great chats? Okay, bonus. How is your great chats? Okay, bonus. How is your bootstrapped versus VC changed lately bootstrapped versus VC changed lately bootstrapped versus VC changed lately for tech software? I mean, I think it's for tech software? I mean, I think it's for tech software? I mean, I think it's just getting cheaper and cheaper to make just getting cheaper and cheaper to make just getting cheaper and cheaper to make software. So, I think we're going to see software. So, I think we're going to see software. So, I think we're going to see a lot of self-funded startups. I mean, a lot of self-funded startups. I mean, a lot of self-funded startups. I mean, good news, barrier to entry technically good news, barrier to entry technically good news, barrier to entry technically also economically is much lower. Bad also economically is much lower. Bad also economically is much lower. Bad news, the barrier to attention in news, the barrier to attention in news, the barrier to attention in actually getting people to use your actually getting people to use your actually getting people to use your stuff has never been higher. So, there stuff has never been higher. So, there stuff has never been higher. So, there is that. But I do think that we're going is that. But I do think that we're going is that. But I do think that we're going to see huge self-funded bootstrap to see huge self-funded bootstrap to see huge self-funded bootstrap companies, assuming that there aren't companies, assuming that there aren't companies, assuming that there aren't just a few gods, aka, you know, super just a few gods, aka, you know, super just a few gods, aka, you know, super intelligence intelligence intelligence AI beasts that eat everything. All AI beasts that eat everything. All AI beasts that eat everything. All right, but coming back to your question right, but coming back to your question right, but coming back to your question about network, about network, about network, this has also never been more true. I this has also never been more true. I this has also never been more true. I think in real life wins. think in real life wins. think in real life wins. Everything else is too crowded. So there Everything else is too crowded. So there Everything else is too crowded. So there is a talk I gave. I don't think there's is a talk I gave. I don't think there's is a talk I gave. I don't think there's any video. You don't need video, any video. You don't need video, any video. You don't need video, frankly, but there was a talk I gave at frankly, but there was a talk I gave at frankly, but there was a talk I gave at South by Southwest. We'll link to this South by Southwest. We'll link to this South by Southwest. We'll link to this in the show notes, but if you search my in the show notes, but if you search my in the show notes, but if you search my name name name and how to build a worldclass network in and how to build a worldclass network in and how to build a worldclass network in record time, this will pop up. This is a record time, this will pop up. This is a record time, this will pop up. This is a a talk I gave a talk I gave a talk I gave who knows, seven years ago, 10 years ago who knows, seven years ago, 10 years ago who knows, seven years ago, 10 years ago at South by Southwest describing exactly at South by Southwest describing exactly at South by Southwest describing exactly what I did at South by Southwest 2007 what I did at South by Southwest 2007 what I did at South by Southwest 2007 when I launched the 4-hour work week. when I launched the 4-hour work week. when I launched the 4-hour work week. And my entire budget for that book for And my entire budget for that book for And my entire budget for that book for launch and marketing and so on was spent launch and marketing and so on was spent launch and marketing and so on was spent on a few trips on a few trips on a few trips to I think it was web summit to I think it was web summit to I think it was web summit maybe something expo blog expo and then maybe something expo blog expo and then maybe something expo blog expo and then south by southwest and there's an south by southwest and there's an south by southwest and there's an approach described in that that I think approach described in that that I think approach described in that that I think is very very effective and it's still is very very effective and it's still is very very effective and it's still surprising to me no matter how many surprising to me no matter how many surprising to me no matter how many times I talk about certain things times I talk about certain things times I talk about certain things people just don't follow But, people just don't follow But, people just don't follow But, you know, if I'm like, hey, if I wanted you know, if I'm like, hey, if I wanted you know, if I'm like, hey, if I wanted to shill some shitcoin and be like, it's to shill some shitcoin and be like, it's to shill some shitcoin and be like, it's going to the moon, right? People would going to the moon, right? People would going to the moon, right? People would buy it immediately. But I'm like, hey, buy it immediately. But I'm like, hey, buy it immediately. But I'm like, hey, here's this thing. It actually takes here's this thing. It actually takes here's this thing. It actually takes some hard thinking and you need to plan some hard thinking and you need to plan some hard thinking and you need to plan for it. But it's so much more effective for it. But it's so much more effective for it. But it's so much more effective long term than all of this hustle long term than all of this hustle long term than all of this hustle culture [ __ ] like culture [ __ ] like culture [ __ ] like you know, three card monty that you want you know, three card monty that you want you know, three card monty that you want to do, you know, every day for 10 hours. to do, you know, every day for 10 hours. to do, you know, every day for 10 hours. It's like the the upfront stuff really It's like the the upfront stuff really It's like the the upfront stuff really matters a lot. In this case, I really matters a lot. In this case, I really matters a lot. In this case, I really recommend this talk, how to build a recommend this talk, how to build a recommend this talk, how to build a world-class network in record time. And world-class network in record time. And world-class network in record time. And that sounds like YouTube clickbait, but that sounds like YouTube clickbait, but that sounds like YouTube clickbait, but it's actually true. it's actually true. it's actually true. A lot of friends who are still friends A lot of friends who are still friends A lot of friends who are still friends of mine almost 20 years later came from of mine almost 20 years later came from of mine almost 20 years later came from South by Southwest 2007. And a couple of South by Southwest 2007. And a couple of South by Southwest 2007. And a couple of those events I flew to. These were not those events I flew to. These were not those events I flew to. These were not just transactional interactions. And just transactional interactions. And just transactional interactions. And there is there is a way to approach there is there is a way to approach there is there is a way to approach this, right? You definitely need to this, right? You definitely need to this, right? You definitely need to study any sessions and attendees study any sessions and attendees study any sessions and attendees beforehand. beforehand. beforehand. The good news is good news bad news is The good news is good news bad news is The good news is good news bad news is that have the right conversations that have the right conversations that have the right conversations you don't need to worry about. You have you don't need to worry about. You have you don't need to worry about. You have no idea no idea no idea how to have the right conversations. how to have the right conversations. how to have the right conversations. Your goal is to meet people who are Your goal is to meet people who are Your goal is to meet people who are hopefully world class at what they do. hopefully world class at what they do. hopefully world class at what they do. Sympotico with you, meaning you guys Sympotico with you, meaning you guys Sympotico with you, meaning you guys will actually get along. could be will actually get along. could be will actually get along. could be extracurricular interests, side hobbies, extracurricular interests, side hobbies, extracurricular interests, side hobbies, it could just be the way the two of you it could just be the way the two of you it could just be the way the two of you are programmed. And there are other kind are programmed. And there are other kind are programmed. And there are other kind of general strategies like talking to of general strategies like talking to of general strategies like talking to moderators of panels instead of the moderators of panels instead of the moderators of panels instead of the panelists. Everybody floods the panelists. Everybody floods the panelists. Everybody floods the panelists. The moderator gets orphaned panelists. The moderator gets orphaned panelists. The moderator gets orphaned and in many cases the moderator is just and in many cases the moderator is just and in many cases the moderator is just as impressive. And certainly the as impressive. And certainly the as impressive. And certainly the moderator knows everybody on the panel moderator knows everybody on the panel moderator knows everybody on the panel and lots of people on other panels and and lots of people on other panels and and lots of people on other panels and everywhere else. So there are a couple everywhere else. So there are a couple everywhere else. So there are a couple of of tips in that that I would suggest of of tips in that that I would suggest of of tips in that that I would suggest checking out. All right, next question checking out. All right, next question checking out. All right, next question is from Alex. My company is growing is from Alex. My company is growing is from Alex. My company is growing quickly. There are a lot of things that quickly. There are a lot of things that quickly. There are a lot of things that I need to be doing to hit escape I need to be doing to hit escape I need to be doing to hit escape velocity and be able to hire to manage velocity and be able to hire to manage velocity and be able to hire to manage at the top. I think that's manage. It at the top. I think that's manage. It at the top. I think that's manage. It says mange, but I assume you don't want says mange, but I assume you don't want says mange, but I assume you don't want mange. How do I choose what not to do? mange. How do I choose what not to do? mange. How do I choose what not to do? All right. All right. Well, the good All right. All right. Well, the good All right. All right. Well, the good news is we already talked about a news is we already talked about a news is we already talked about a couple. So 8020 principle, Richard Kosh, couple. So 8020 principle, Richard Kosh, couple. So 8020 principle, Richard Kosh, I would read that. The effective I would read that. The effective I would read that. The effective executive, absolutely read that. And executive, absolutely read that. And executive, absolutely read that. And it's really going to give you a it's really going to give you a it's really going to give you a frameworks frameworks frameworks for better discerning yourself what to for better discerning yourself what to for better discerning yourself what to do and not do. the other depending on do and not do. the other depending on do and not do. the other depending on the scope current scope and scale of the the scope current scope and scale of the the scope current scope and scale of the company and then the ambitions company and then the ambitions company and then the ambitions especially if it's venture-backed is to especially if it's venture-backed is to especially if it's venture-backed is to read a book called the high growth read a book called the high growth read a book called the high growth handbook by Allad Gil E L A D G I L handbook by Allad Gil E L A D G I L handbook by Allad Gil E L A D G I L arguably the best one of the best arguably the best one of the best arguably the best one of the best certainly angel investors of the last certainly angel investors of the last certainly angel investors of the last few decades I mean his his hit rate is few decades I mean his his hit rate is few decades I mean his his hit rate is absolutely insane He's he's invested in absolutely insane He's he's invested in absolutely insane He's he's invested in at least 40 unicorns. at least 40 unicorns. at least 40 unicorns. Also a tremendous founder and operator Also a tremendous founder and operator Also a tremendous founder and operator in his own right. You can check him out. in his own right. You can check him out. in his own right. You can check him out. Has a pretty wicked biology background Has a pretty wicked biology background Has a pretty wicked biology background on top of everything else. So those are on top of everything else. So those are on top of everything else. So those are a few that that come to mind. And then a few that that come to mind. And then a few that that come to mind. And then maybe last but not least, it's been a maybe last but not least, it's been a maybe last but not least, it's been a long time since I read it, but the blue long time since I read it, but the blue long time since I read it, but the blue ocean strategy probably worth checking ocean strategy probably worth checking ocean strategy probably worth checking out because if if you choose to compete out because if if you choose to compete out because if if you choose to compete in a crowded category, you just have a in a crowded category, you just have a in a crowded category, you just have a harder road ahead of you. So creating a harder road ahead of you. So creating a harder road ahead of you. So creating a category of one in a sense, much like category of one in a sense, much like category of one in a sense, much like Cirtole did back in the day, right? I'm Cirtole did back in the day, right? I'm Cirtole did back in the day, right? I'm expecting you're not dealing with expecting you're not dealing with expecting you're not dealing with Eastern European acrobats, but you get Eastern European acrobats, but you get Eastern European acrobats, but you get the idea. All right, this is from JC. the idea. All right, this is from JC. the idea. All right, this is from JC. When exploring sematic or psychedelic When exploring sematic or psychedelic When exploring sematic or psychedelic healing spaces, what specific questions healing spaces, what specific questions healing spaces, what specific questions or observations do you use to quickly or observations do you use to quickly or observations do you use to quickly distinguish between a highly competent, distinguish between a highly competent, distinguish between a highly competent, grounded practitioner and a narcissistic grounded practitioner and a narcissistic grounded practitioner and a narcissistic guru? guru? guru? Tough, Tough, Tough, a lot of good actors out there. a lot of good actors out there. a lot of good actors out there. You know, the first thing that comes to You know, the first thing that comes to You know, the first thing that comes to mind and obviously with all the usual mind and obviously with all the usual mind and obviously with all the usual the usual caveats, right? These things the usual caveats, right? These things the usual caveats, right? These things are powerful. You can definitely are powerful. You can definitely are powerful. You can definitely destabilize yourself. They're illegal in destabilize yourself. They're illegal in destabilize yourself. They're illegal in most places, etc. I said, "Don't break most places, etc. I said, "Don't break most places, etc. I said, "Don't break any laws. Talk to your doctor." Blah, any laws. Talk to your doctor." Blah, any laws. Talk to your doctor." Blah, blah, blah. But blah, blah. But blah, blah. But ask, you could ask practitioners or you ask, you could ask practitioners or you ask, you could ask practitioners or you could ask someone who's had two trips could ask someone who's had two trips could ask someone who's had two trips and they're suddenly and they're suddenly and they're suddenly acting like a messiah proitizing acting like a messiah proitizing acting like a messiah proitizing everybody. You could ask them the same everybody. You could ask them the same everybody. You could ask them the same question. But question. But question. But specific to clinicians or practitioners, specific to clinicians or practitioners, specific to clinicians or practitioners, ask them ask them ask them what types of adverse events they've what types of adverse events they've what types of adverse events they've seen, right? what are the most seen, right? what are the most seen, right? what are the most concerning adverse events that they've concerning adverse events that they've concerning adverse events that they've seen? seen? seen? A simpler way to put that is how do you A simpler way to put that is how do you A simpler way to put that is how do you handle freakouts, right? What do you do handle freakouts, right? What do you do handle freakouts, right? What do you do when somebody really loses their [ __ ] when somebody really loses their [ __ ] when somebody really loses their [ __ ] And if their answer is people don't lose And if their answer is people don't lose And if their answer is people don't lose their [ __ ] their [ __ ] their [ __ ] there aren't any adverse events, they're there aren't any adverse events, they're there aren't any adverse events, they're either lying, either lying, either lying, delusional, delusional, delusional, or very inexperienced. Right? maybe all or very inexperienced. Right? maybe all or very inexperienced. Right? maybe all three. Those are not mutually exclusive. three. Those are not mutually exclusive. three. Those are not mutually exclusive. So, I find that to be a pretty quick So, I find that to be a pretty quick So, I find that to be a pretty quick necessary but not sufficient way necessary but not sufficient way necessary but not sufficient way to use a particular line of questioning to use a particular line of questioning to use a particular line of questioning to separate seasoned practitioners who to separate seasoned practitioners who to separate seasoned practitioners who are honest from those who are neither of are honest from those who are neither of are honest from those who are neither of those things. those things. those things. Of course, do your own homework. I don't Of course, do your own homework. I don't Of course, do your own homework. I don't think anyone who's new to this and by think anyone who's new to this and by think anyone who's new to this and by new I mean they have not been doing it new I mean they have not been doing it new I mean they have not been doing it more than a decade ideally multiple more than a decade ideally multiple more than a decade ideally multiple decades is makes the the fly list for me. makes the the fly list for me. It's just become too godamn trendy. So It's just become too godamn trendy. So It's just become too godamn trendy. So I would just say I would just say I would just say probably unfairly but I would be biased probably unfairly but I would be biased probably unfairly but I would be biased towards people who have been doing this towards people who have been doing this towards people who have been doing this since before since before since before Michael Pollen's exceptional book how to Michael Pollen's exceptional book how to Michael Pollen's exceptional book how to change your mind right that might be the change your mind right that might be the change your mind right that might be the cuto off for before and after let's go cuto off for before and after let's go cuto off for before and after let's go back to live questions yeah Kumari great back to live questions yeah Kumari great back to live questions yeah Kumari great documentary Fred recommended everybody documentary Fred recommended everybody documentary Fred recommended everybody should watch Kumari ku m a r e I won't should watch Kumari ku m a r e I won't should watch Kumari ku m a r e I won't ruin the surprise ruin the surprise ruin the surprise check that out it's a great great film check that out it's a great great film check that out it's a great great film I liked it so much that way back in the I liked it so much that way back in the I liked it so much that way back in the day there was a startup called day there was a startup called day there was a startup called quarterly.co quarterly.co quarterly.co which sent out boxes of goodies to which sent out boxes of goodies to which sent out boxes of goodies to people who subscribed, right? And I people who subscribed, right? And I people who subscribed, right? And I would hand curate all these things that would hand curate all these things that would hand curate all these things that I really liked. It was kind of like Five I really liked. It was kind of like Five I really liked. It was kind of like Five Bullet Friday but on a quarterly basis Bullet Friday but on a quarterly basis Bullet Friday but on a quarterly basis where you get all my favorite things where you get all my favorite things where you get all my favorite things shipped to you in a box. Very difficult shipped to you in a box. Very difficult shipped to you in a box. Very difficult business to make work. But at one point, business to make work. But at one point, business to make work. But at one point, this also dates me. It tells you how this also dates me. It tells you how this also dates me. It tells you how long ago it was. I reached out to the long ago it was. I reached out to the long ago it was. I reached out to the filmmaker who made Kumar and we figured filmmaker who made Kumar and we figured filmmaker who made Kumar and we figured out a way to make it work that I would out a way to make it work that I would out a way to make it work that I would ship something like 3,000 ship something like 3,000 ship something like 3,000 USB drives each of which contain this USB drives each of which contain this USB drives each of which contain this movie to my subscribers. That was one of movie to my subscribers. That was one of movie to my subscribers. That was one of my items that I sent. All right, lots of my items that I sent. All right, lots of my items that I sent. All right, lots of questions about conferences. I don't questions about conferences. I don't questions about conferences. I don't have a particular take on conferences have a particular take on conferences have a particular take on conferences these days. I apologize. I just I'm not these days. I apologize. I just I'm not these days. I apologize. I just I'm not tracking it actively. There are always tracking it actively. There are always tracking it actively. There are always interesting meeting places in person. interesting meeting places in person. interesting meeting places in person. So, I don't believe that's outdated. So, I don't believe that's outdated. So, I don't believe that's outdated. South by Southwest has gotten very large South by Southwest has gotten very large South by Southwest has gotten very large and quite corporate. Doesn't mean you and quite corporate. Doesn't mean you and quite corporate. Doesn't mean you can't have interesting interactions, but can't have interesting interactions, but can't have interesting interactions, but you know, I would look for the events you know, I would look for the events you know, I would look for the events ideally that are ideally that are ideally that are fewer than a thousand people, fewer than fewer than a thousand people, fewer than fewer than a thousand people, fewer than 500, even better if you can. It's from 500, even better if you can. It's from 500, even better if you can. It's from Chris. If I weren't an author and Chris. If I weren't an author and Chris. If I weren't an author and podcaster, what other careers or podcaster, what other careers or podcaster, what other careers or industries would you have pursued? I industries would you have pursued? I industries would you have pursued? I wanted to be a comic book pencellor for wanted to be a comic book pencellor for wanted to be a comic book pencellor for ages and ages and ages and still do some actually of my art pads still do some actually of my art pads still do some actually of my art pads right back over there where I love to do right back over there where I love to do right back over there where I love to do live gesture drawings honestly helps me live gesture drawings honestly helps me live gesture drawings honestly helps me get out of my head. Somebody will be up get out of my head. Somebody will be up get out of my head. Somebody will be up there. They'll hold a pose for like 60 there. They'll hold a pose for like 60 there. They'll hold a pose for like 60 seconds at a time and then change or two seconds at a time and then change or two seconds at a time and then change or two minutes or five minutes at a time. You minutes or five minutes at a time. You minutes or five minutes at a time. You really can't get in your head. There's really can't get in your head. There's really can't get in your head. There's just not enough time for it. So, I just not enough time for it. So, I just not enough time for it. So, I really really enjoy that. But I wanted really really enjoy that. But I wanted really really enjoy that. But I wanted to be a comic book pencellor and was an to be a comic book pencellor and was an to be a comic book pencellor and was an illustrator through a good part of illustrator through a good part of illustrator through a good part of college, helping to pay for expenses, college, helping to pay for expenses, college, helping to pay for expenses, things like that, illustrating books and things like that, illustrating books and things like that, illustrating books and so on. So I uh the the prospects then so on. So I uh the the prospects then so on. So I uh the the prospects then were not very attractive financially to were not very attractive financially to were not very attractive financially to do that, especially after my extended do that, especially after my extended do that, especially after my extended family paid a fortune on my education. family paid a fortune on my education. family paid a fortune on my education. So I shifted gears, but certainly felt a So I shifted gears, but certainly felt a So I shifted gears, but certainly felt a draw towards that. What kind of dog is draw towards that. What kind of dog is draw towards that. What kind of dog is Molly? Molly is a rescue mut. She is Molly? Molly is a rescue mut. She is Molly? Molly is a rescue mut. She is Labrador, Labrador, Labrador, blood hound, and pitbull mix. blood hound, and pitbull mix. blood hound, and pitbull mix. Then I'm sure there's high 57 of other Then I'm sure there's high 57 of other Then I'm sure there's high 57 of other breeds in there. In terms of training, breeds in there. In terms of training, breeds in there. In terms of training, honestly, I put up some basic training honestly, I put up some basic training honestly, I put up some basic training videos on YouTube if you just search my videos on YouTube if you just search my videos on YouTube if you just search my name in dog training. But the books that name in dog training. But the books that name in dog training. But the books that I have found most helpful are Don't I have found most helpful are Don't I have found most helpful are Don't Shoot the Dog by Karen Prior. I think Shoot the Dog by Karen Prior. I think Shoot the Dog by Karen Prior. I think everybody should read that. I think the everybody should read that. I think the everybody should read that. I think the back copy says something like back copy says something like back copy says something like Whether you want to stop your cat from Whether you want to stop your cat from Whether you want to stop your cat from jumping on the table, train your dog to jumping on the table, train your dog to jumping on the table, train your dog to do X, or convince your like do X, or convince your like do X, or convince your like mother-in-law to stop nagging you, like mother-in-law to stop nagging you, like mother-in-law to stop nagging you, like the instructions are all the same. the instructions are all the same. the instructions are all the same. Something like that. It's pretty funny. Something like that. It's pretty funny. Something like that. It's pretty funny. But Karen Prior brought clicker But Karen Prior brought clicker But Karen Prior brought clicker training, sort of audible training, sort of audible training, sort of audible queuing of that type from marine mammal queuing of that type from marine mammal queuing of that type from marine mammal training, dolphins, orcas, etc. to dog training, dolphins, orcas, etc. to dog training, dolphins, orcas, etc. to dog training or at least she's one of the training or at least she's one of the training or at least she's one of the people responsible for that. really people responsible for that. really people responsible for that. really fantastic book on behavioral change and fantastic book on behavioral change and fantastic book on behavioral change and shaping behavior overall. shaping behavior overall. shaping behavior overall. And then listen to my podcast with Susan And then listen to my podcast with Susan And then listen to my podcast with Susan Garrett. Susan Garrett g a r e t is Garrett. Susan Garrett g a r e t is Garrett. Susan Garrett g a r e t is impressive because she has won I want to impressive because she has won I want to impressive because she has won I want to say I don't know 5 to 10 national dog say I don't know 5 to 10 national dog say I don't know 5 to 10 national dog agility championships even though she agility championships even though she agility championships even though she herself is much older than most of the herself is much older than most of the herself is much older than most of the human competitors who have to kind of human competitors who have to kind of human competitors who have to kind of run alongside their dogs. and she really run alongside their dogs. and she really run alongside their dogs. and she really really knows her stuff. So those would really knows her stuff. So those would really knows her stuff. So those would be I would say two places that you can be I would say two places that you can be I would say two places that you can start at two or three places. Very kind start at two or three places. Very kind start at two or three places. Very kind comment here. All of your works hold so comment here. All of your works hold so comment here. All of your works hold so many lessons on protection and many lessons on protection and many lessons on protection and nourishment, the root of being a father. nourishment, the root of being a father. nourishment, the root of being a father. I feel that way. Thank you. My friends I feel that way. Thank you. My friends I feel that way. Thank you. My friends have been my closest friends are like, have been my closest friends are like, have been my closest friends are like, "Yeah, you know what? You're going to be "Yeah, you know what? You're going to be "Yeah, you know what? You're going to be a great dad." So that's part of the a great dad." So that's part of the a great dad." So that's part of the reason why I'm headed that way. Even reason why I'm headed that way. Even reason why I'm headed that way. Even though, you know, word on the internet though, you know, word on the internet though, you know, word on the internet is that I've self-help optimized myself is that I've self-help optimized myself is that I've self-help optimized myself into being single and miserable. That's into being single and miserable. That's into being single and miserable. That's not true. So, not true. So, not true. So, all those trolls can suck a dick. Um, all those trolls can suck a dick. Um, all those trolls can suck a dick. Um, makes makes me feel like I'm drinking makes makes me feel like I'm drinking makes makes me feel like I'm drinking tequila. Beware of those ketones, guys. tequila. Beware of those ketones, guys. tequila. Beware of those ketones, guys. More on my thoughts is from Cindy on More on my thoughts is from Cindy on More on my thoughts is from Cindy on enog dating and business peeps. I think enog dating and business peeps. I think enog dating and business peeps. I think anyagram look it might be tech friendly anyagram look it might be tech friendly anyagram look it might be tech friendly astrology, but I've seen it used at astrology, but I've seen it used at astrology, but I've seen it used at Shopify. I've seen it used at Dropbox. Shopify. I've seen it used at Dropbox. Shopify. I've seen it used at Dropbox. I've seen it used by more than one I've seen it used by more than one I've seen it used by more than one person to meet very good matches in person to meet very good matches in person to meet very good matches in intimate relationships intimate relationships intimate relationships and I think there's something to it. I and I think there's something to it. I and I think there's something to it. I mean it is a tool I would say that I'm I mean it is a tool I would say that I'm I mean it is a tool I would say that I'm I try to be as tool agnostic as possible try to be as tool agnostic as possible try to be as tool agnostic as possible but I found the enog there are other but I found the enog there are other but I found the enog there are other options of course as one good option for options of course as one good option for options of course as one good option for identifying your own blind spots for say identifying your own blind spots for say identifying your own blind spots for say your partner and this could be someone your partner and this could be someone your partner and this could be someone you you know work with superior you you know work with superior you you know work with superior subordinate colleague subordinate colleague subordinate colleague what your likely blind spots are where what your likely blind spots are where what your likely blind spots are where you're likely to be oversensitive you're likely to be oversensitive you're likely to be oversensitive and therefore how you might want to and therefore how you might want to and therefore how you might want to handle things internally like meetings, handle things internally like meetings, handle things internally like meetings, decision-m, conflict resolution decision-m, conflict resolution decision-m, conflict resolution and that's pretty interesting and it has and that's pretty interesting and it has and that's pretty interesting and it has been tested on a pretty large scale been tested on a pretty large scale been tested on a pretty large scale within places like Shopify and Dropbox, within places like Shopify and Dropbox, within places like Shopify and Dropbox, right? Unlike many other things. So, I right? Unlike many other things. So, I right? Unlike many other things. So, I find it interesting and find it interesting and find it interesting and the app that I mentioned earlier, the app that I mentioned earlier, the app that I mentioned earlier, tryapp.ai, tryapp.ai, tryapp.ai, code Tim50 for 50% off. I don't get any code Tim50 for 50% off. I don't get any code Tim50 for 50% off. I don't get any affiliate kickback or anything. That's affiliate kickback or anything. That's affiliate kickback or anything. That's just to save you guys some money. They just to save you guys some money. They just to save you guys some money. They incorporate the inagram. So, pretty incorporate the inagram. So, pretty incorporate the inagram. So, pretty interesting. I was telling them I was interesting. I was telling them I was interesting. I was telling them I was like, "Hey, once you figure out this like, "Hey, once you figure out this like, "Hey, once you figure out this kind of business career mentoring side, kind of business career mentoring side, kind of business career mentoring side, you could very easily have a matchmaking you could very easily have a matchmaking you could very easily have a matchmaking capability built into it." All right. capability built into it." All right. capability built into it." All right. Quantum computing I find fascinating, Quantum computing I find fascinating, Quantum computing I find fascinating, amazing, and terrifying in equal amazing, and terrifying in equal amazing, and terrifying in equal measure. I have not done much in the measure. I have not done much in the measure. I have not done much in the quantum computing world. I have looked quantum computing world. I have looked quantum computing world. I have looked at at at maybe how certain maybe how certain maybe how certain cryptocurrencies are more prepared to be cryptocurrencies are more prepared to be cryptocurrencies are more prepared to be quantum resistant than others, right? quantum resistant than others, right? quantum resistant than others, right? I've looked at stuff like that. I mean, I've looked at stuff like that. I mean, I've looked at stuff like that. I mean, not to mention not to mention not to mention all of our other fancy passwords that we all of our other fancy passwords that we all of our other fancy passwords that we currently use and security, but I have currently use and security, but I have currently use and security, but I have not really gone super deep. I feel like not really gone super deep. I feel like not really gone super deep. I feel like that's an area much like Fusion that's an area much like Fusion that's an area much like Fusion where you really want to be as technical where you really want to be as technical where you really want to be as technical as possible waiting into those waters. I as possible waiting into those waters. I as possible waiting into those waters. I did a podcast with Steve Gerbbertson did a podcast with Steve Gerbbertson did a podcast with Steve Gerbbertson ages ago who was one of the first ages ago who was one of the first ages ago who was one of the first investors in D-Wave. investors in D-Wave. investors in D-Wave. But yeah, I mean people are talking But yeah, I mean people are talking But yeah, I mean people are talking about AI, but man, when when quantum about AI, but man, when when quantum about AI, but man, when when quantum actually hits and the joke has been with actually hits and the joke has been with actually hits and the joke has been with Fusion, for instance, that fusion is Fusion, for instance, that fusion is Fusion, for instance, that fusion is always 30 years away. I don't think always 30 years away. I don't think always 30 years away. I don't think that's true anymore. Now, I could be that's true anymore. Now, I could be that's true anymore. Now, I could be proven wrong, but I also think that's proven wrong, but I also think that's proven wrong, but I also think that's true with quantum where people are like, true with quantum where people are like, true with quantum where people are like, "Yeah, yeah, yeah. That shit's never "Yeah, yeah, yeah. That shit's never "Yeah, yeah, yeah. That shit's never going to work." I'm like, "H, we'll see. going to work." I'm like, "H, we'll see. going to work." I'm like, "H, we'll see. Look at Google's excuse me, look at Look at Google's excuse me, look at Look at Google's excuse me, look at Alphabet's investments into Alphabet's investments into Alphabet's investments into quantum computing. It does raise some quantum computing. It does raise some quantum computing. It does raise some questions. Very interesting and also questions. Very interesting and also questions. Very interesting and also pretty scary to imagine what postquantum pretty scary to imagine what postquantum pretty scary to imagine what postquantum looks like. This is a good question. How looks like. This is a good question. How looks like. This is a good question. How do you maintain so many friends despite do you maintain so many friends despite do you maintain so many friends despite your countercultural your countercultural your countercultural ideologies? We, my friends and I, I think have maybe We, my friends and I, I think have maybe implicitly, implicitly, implicitly, and this is maybe survivorship bias, but and this is maybe survivorship bias, but and this is maybe survivorship bias, but agreed that like as long as you're agreed that like as long as you're agreed that like as long as you're civil, like you can disagree on all civil, like you can disagree on all civil, like you can disagree on all sorts of stuff. And I surround myself sorts of stuff. And I surround myself sorts of stuff. And I surround myself with friends who are going to push back. with friends who are going to push back. with friends who are going to push back. And this includes my oldest friends. And this includes my oldest friends. And this includes my oldest friends. This isn't just like fancy friends that This isn't just like fancy friends that This isn't just like fancy friends that I've accumulated since the podcast or I've accumulated since the podcast or I've accumulated since the podcast or anything. This also applies to my oldest anything. This also applies to my oldest anything. This also applies to my oldest friends from high school and college. friends from high school and college. friends from high school and college. So, I would also say that most of my So, I would also say that most of my So, I would also say that most of my friends are pretty adaptable in light of friends are pretty adaptable in light of friends are pretty adaptable in light of new information. I don't spend a lot of new information. I don't spend a lot of new information. I don't spend a lot of time around blowhards who are like, I'm time around blowhards who are like, I'm time around blowhards who are like, I'm an X, I'm a Y, right? I'm a liberal and an X, I'm a Y, right? I'm a liberal and an X, I'm a Y, right? I'm a liberal and that person's a neocon. or I'm a that person's a neocon. or I'm a that person's a neocon. or I'm a conservative and that person's a libtard conservative and that person's a libtard conservative and that person's a libtard or whatever. Like, I don't hang out with or whatever. Like, I don't hang out with or whatever. Like, I don't hang out with those folks because while I recognize those folks because while I recognize those folks because while I recognize that level of simplicity is appealing in that level of simplicity is appealing in that level of simplicity is appealing in a very chaotic, messy world, it's not a very chaotic, messy world, it's not a very chaotic, messy world, it's not particularly particularly particularly an accurate reflection of reality and an accurate reflection of reality and an accurate reflection of reality and the gradiations in between extremes. And the gradiations in between extremes. And the gradiations in between extremes. And it's certainly not very helpful unless it's certainly not very helpful unless it's certainly not very helpful unless you are playing the political game and you are playing the political game and you are playing the political game and that's just an arrow in the quiver that that's just an arrow in the quiver that that's just an arrow in the quiver that you have to use. But otherwise, you have to use. But otherwise, you have to use. But otherwise, I just stay away from that stuff. I I just stay away from that stuff. I I just stay away from that stuff. I certainly don't steer away from certainly don't steer away from certainly don't steer away from controversy, but I ask myself, is this, controversy, but I ask myself, is this, controversy, but I ask myself, is this, and this applies to watching news or and this applies to watching news or and this applies to watching news or social media, and I know I've said this social media, and I know I've said this social media, and I know I've said this before, but I haven't had any social before, but I haven't had any social before, but I haven't had any social media apps on my phone for probably media apps on my phone for probably media apps on my phone for probably three or four years. And the way I feel three or four years. And the way I feel three or four years. And the way I feel about the news in the 4-hour work week about the news in the 4-hour work week about the news in the 4-hour work week is probably 10x more intense now in is probably 10x more intense now in is probably 10x more intense now in terms of my selective ignorance around terms of my selective ignorance around terms of my selective ignorance around mainlining quote unquote news, right? mainlining quote unquote news, right? mainlining quote unquote news, right? Because if if it's not relevant to your Because if if it's not relevant to your Because if if it's not relevant to your life and if you are not going to make a life and if you are not going to make a life and if you are not going to make a decision differently or take action decision differently or take action decision differently or take action because of it or maybe avoid action because of it or maybe avoid action because of it or maybe avoid action because of it, if there isn't some kind because of it, if there isn't some kind because of it, if there isn't some kind of followup, you don't need it is my of followup, you don't need it is my of followup, you don't need it is my general feeling. general feeling. general feeling. And that's going to become not just a And that's going to become not just a And that's going to become not just a maybe perceived luxury. I've been doing maybe perceived luxury. I've been doing maybe perceived luxury. I've been doing this for decades now, right? And I this for decades now, right? And I this for decades now, right? And I wouldn't consider myself ineffective in wouldn't consider myself ineffective in wouldn't consider myself ineffective in the world, the world, the world, but but but it's going to become a survival it's going to become a survival it's going to become a survival imperative. If you want to remain sane, imperative. If you want to remain sane, imperative. If you want to remain sane, you can't doom scroll 24/7. There's no you can't doom scroll 24/7. There's no you can't doom scroll 24/7. There's no way you can't doom scroll even a few way you can't doom scroll even a few way you can't doom scroll even a few hours a day. hours a day. hours a day. So, I've seen some crazy crazy So, I've seen some crazy crazy So, I've seen some crazy crazy physiological data from people on and physiological data from people on and physiological data from people on and off of social media like blood tests and off of social media like blood tests and off of social media like blood tests and like mental health assessments and so like mental health assessments and so like mental health assessments and so on. on. on. Ham D caps 5, you know, all this kind of Ham D caps 5, you know, all this kind of Ham D caps 5, you know, all this kind of stuff. It's not good, guys. So, stuff. It's not good, guys. So, stuff. It's not good, guys. So, I'm I'm uh getting up on my soap box I'm I'm uh getting up on my soap box I'm I'm uh getting up on my soap box now, but like we were talking about that now, but like we were talking about that now, but like we were talking about that no [ __ ] rule. Just because someone no [ __ ] rule. Just because someone no [ __ ] rule. Just because someone disagrees with you does not mean they're disagrees with you does not mean they're disagrees with you does not mean they're an [ __ ] But if someone is really an [ __ ] But if someone is really an [ __ ] But if someone is really throwing sharp elbows for no reason, throwing sharp elbows for no reason, throwing sharp elbows for no reason, it's like they're out. Like I'm I'm I it's like they're out. Like I'm I'm I it's like they're out. Like I'm I'm I very freely very freely very freely have an inflow and outflow of friends. have an inflow and outflow of friends. have an inflow and outflow of friends. There are certain friends who have There are certain friends who have There are certain friends who have remained in the inner sanctum and I for remained in the inner sanctum and I for remained in the inner sanctum and I for them too cuz they reserve the same right them too cuz they reserve the same right them too cuz they reserve the same right for years and decades and decades now. for years and decades and decades now. for years and decades and decades now. But it's like, and people are allowed to But it's like, and people are allowed to But it's like, and people are allowed to have off days, but it's like if someone have off days, but it's like if someone have off days, but it's like if someone has suddenly adopted being an [ __ ] as has suddenly adopted being an [ __ ] as has suddenly adopted being an [ __ ] as part of their personality or identity in part of their personality or identity in part of their personality or identity in service of quote unquote keeping it real service of quote unquote keeping it real service of quote unquote keeping it real or something. I don't have time for or something. I don't have time for or something. I don't have time for that. All right. Somebody asked about that. All right. Somebody asked about that. All right. Somebody asked about podcast interviewing a female podcast interviewing a female podcast interviewing a female screenwriter. Yeah, sure. Depends on the screenwriter. Yeah, sure. Depends on the screenwriter. Yeah, sure. Depends on the screenwriter, but was actually reaching screenwriter, but was actually reaching screenwriter, but was actually reaching out to two female screenwriters out to two female screenwriters out to two female screenwriters not too long ago. I don't think I heard not too long ago. I don't think I heard not too long ago. I don't think I heard back. So, what are you going to do? This back. So, what are you going to do? This back. So, what are you going to do? This is a comment by Tim. This sounds super is a comment by Tim. This sounds super is a comment by Tim. This sounds super simple. My longest, latest relationships simple. My longest, latest relationships simple. My longest, latest relationships share a common sense of humor. Married share a common sense of humor. Married share a common sense of humor. Married for 33 years, and that's foundational. for 33 years, and that's foundational. for 33 years, and that's foundational. Same goes for oldest and longest lasting Same goes for oldest and longest lasting Same goes for oldest and longest lasting friendships. Yeah, 100%. Humor is just friendships. Yeah, 100%. Humor is just friendships. Yeah, 100%. Humor is just reflective of so many other qualities, reflective of so many other qualities, reflective of so many other qualities, right? And there's a difference between right? And there's a difference between right? And there's a difference between humor and just like a kind of humor and just like a kind of humor and just like a kind of cynicism, right? Quippy cynicism. I'm cynicism, right? Quippy cynicism. I'm cynicism, right? Quippy cynicism. I'm not so much into that. But like if if not so much into that. But like if if not so much into that. But like if if there's a fast banter and people also there's a fast banter and people also there's a fast banter and people also are good at making fun of themselves, are good at making fun of themselves, are good at making fun of themselves, not all the time, but in the right dose, not all the time, but in the right dose, not all the time, but in the right dose, it generally bodess well. What inspired it generally bodess well. What inspired it generally bodess well. What inspired my most recent blog post? Fugacity Labs. my most recent blog post? Fugacity Labs. my most recent blog post? Fugacity Labs. This is on the self-help trap. What I This is on the self-help trap. What I This is on the self-help trap. What I learned from 20 plus years of optimizing learned from 20 plus years of optimizing learned from 20 plus years of optimizing myself, optimizing on quotation marks, myself, optimizing on quotation marks, myself, optimizing on quotation marks, might have been improving. We split test might have been improving. We split test might have been improving. We split test a bunch of different headlines. But what a bunch of different headlines. But what a bunch of different headlines. But what prompted that is just seeing how, prompted that is just seeing how, prompted that is just seeing how, you know, at worst miserable, at best you know, at worst miserable, at best you know, at worst miserable, at best constantly anxious or self-doubting so constantly anxious or self-doubting so constantly anxious or self-doubting so many people are in the selfhelp, many people are in the selfhelp, many people are in the selfhelp, self-development world, right? And I self-development world, right? And I self-development world, right? And I feel like we are all sitting on a feel like we are all sitting on a feel like we are all sitting on a slightly too warm stove top of baseline slightly too warm stove top of baseline slightly too warm stove top of baseline anxiety due to the technological anxiety due to the technological anxiety due to the technological tectonic plates that we're dealing with tectonic plates that we're dealing with tectonic plates that we're dealing with and certainly the kind of algo driven and certainly the kind of algo driven and certainly the kind of algo driven personalized feeds that will just pour personalized feeds that will just pour personalized feeds that will just pour gasoline on your lyic system. And coming gasoline on your lyic system. And coming gasoline on your lyic system. And coming back to what we can control, right? It's back to what we can control, right? It's back to what we can control, right? It's like, okay, sure, I can I can suggest like, okay, sure, I can I can suggest like, okay, sure, I can I can suggest people delete social media apps off of people delete social media apps off of people delete social media apps off of their phones. Realistically, most people their phones. Realistically, most people their phones. Realistically, most people are not going to do that. And there are are not going to do that. And there are are not going to do that. And there are some upsides. If you have the ability to some upsides. If you have the ability to some upsides. If you have the ability to moderate with these tools, you can stay moderate with these tools, you can stay moderate with these tools, you can stay connected with friends, etc., etc. connected with friends, etc., etc. connected with friends, etc., etc. Although, I've become more and more Although, I've become more and more Although, I've become more and more dubious of those defenses. dubious of those defenses. dubious of those defenses. if if people were able to instead of if if people were able to instead of if if people were able to instead of just looking at screen time by app to just looking at screen time by app to just looking at screen time by app to see what actual usage is the use cases see what actual usage is the use cases see what actual usage is the use cases that they're spending time on with a that they're spending time on with a that they're spending time on with a given app I think that would be very given app I think that would be very given app I think that would be very illuminating in any case in lie of that illuminating in any case in lie of that illuminating in any case in lie of that what else can you do what other levers what else can you do what other levers what else can you do what other levers can you pull and I think the in real can you pull and I think the in real can you pull and I think the in real life relational component is the lever life relational component is the lever life relational component is the lever that makes all other levers easier in a that makes all other levers easier in a that makes all other levers easier in a way. So that's what prompted writing way. So that's what prompted writing way. So that's what prompted writing that blog post. Very nice question. How that blog post. Very nice question. How that blog post. Very nice question. How can we help you? Whether here in the can we help you? Whether here in the can we help you? Whether here in the Discord book forum just just try to be just try to be go first with people to quote Gabby Ree. go first with people to quote Gabby Ree. go first with people to quote Gabby Ree. I interviewed Gabby with Lear Hamilton, I interviewed Gabby with Lear Hamilton, I interviewed Gabby with Lear Hamilton, one of the kings of big wave surfing. one of the kings of big wave surfing. one of the kings of big wave surfing. And I think her billboard answer was go And I think her billboard answer was go And I think her billboard answer was go first. Just like smile and say hi first. first. Just like smile and say hi first. first. Just like smile and say hi first. Just do that. I'd say helping the world Just do that. I'd say helping the world Just do that. I'd say helping the world to be just like 1% brighter in some tiny to be just like 1% brighter in some tiny to be just like 1% brighter in some tiny way, right? Like tip the breeze, like way, right? Like tip the breeze, like way, right? Like tip the breeze, like leave a 20 as a tip like once a month leave a 20 as a tip like once a month leave a 20 as a tip like once a month somewhere. I know that's not necessarily somewhere. I know that's not necessarily somewhere. I know that's not necessarily trivial money for folks, but it's like trivial money for folks, but it's like trivial money for folks, but it's like give somebody an absurd tip, right? Like give somebody an absurd tip, right? Like give somebody an absurd tip, right? Like if they're really good, really kind, if they're really good, really kind, if they're really good, really kind, just like or it doesn't need like have just like or it doesn't need like have just like or it doesn't need like have an iced tea tip. I'm a 10, right? an iced tea tip. I'm a 10, right? an iced tea tip. I'm a 10, right? Something like that. Doesn't need to be Something like that. Doesn't need to be Something like that. Doesn't need to be money. You get the idea. Do I have any money. You get the idea. Do I have any money. You get the idea. Do I have any news to share about the notebook? Yeah, news to share about the notebook? Yeah, news to share about the notebook? Yeah, I'm going to I'm going to put on my I'm going to I'm going to put on my I'm going to I'm going to put on my diving goggles and get back into it in diving goggles and get back into it in diving goggles and get back into it in the next probably month or two, pretty the next probably month or two, pretty the next probably month or two, pretty soon. have a couple of other things and soon. have a couple of other things and soon. have a couple of other things and I'll have I foresee at least one big I'll have I foresee at least one big I'll have I foresee at least one big announcement related to other projects announcement related to other projects announcement related to other projects coming up in the next few months. But coming up in the next few months. But coming up in the next few months. But going back in, wish me luck. This is a going back in, wish me luck. This is a going back in, wish me luck. This is a question from John. Still love the 17 question from John. Still love the 17 question from John. Still love the 17 questions. questions. questions. People can find those 17 questions. I People can find those 17 questions. I People can find those 17 questions. I think they're in Tools of Titans, maybe think they're in Tools of Titans, maybe think they're in Tools of Titans, maybe Tribe of Mentors, but also on Tim.blog. Tribe of Mentors, but also on Tim.blog. Tribe of Mentors, but also on Tim.blog. There's a PDF with the 17 questions I There's a PDF with the 17 questions I There's a PDF with the 17 questions I most often ask myself. most often ask myself. most often ask myself. I've got one I've got one I've got one question that I would probably add is question that I would probably add is question that I would probably add is some version of what is the most some version of what is the most some version of what is the most generous interpretation of this. generous interpretation of this. generous interpretation of this. Right? Right? Right? I have been trained since a wee little I have been trained since a wee little I have been trained since a wee little lad lad lad to be pretty to be pretty to be pretty anger forward. Let's just say if I were anger forward. Let's just say if I were anger forward. Let's just say if I were a wine, very anger forward. And a wine, very anger forward. And a wine, very anger forward. And the way that shows up, there are to get the way that shows up, there are to get the way that shows up, there are to get fancy myriad ways this shows up. One is fancy myriad ways this shows up. One is fancy myriad ways this shows up. One is that that that some days some days some days I can just feel like the entire world is I can just feel like the entire world is I can just feel like the entire world is conspiring to make me annoyed. And conspiring to make me annoyed. And conspiring to make me annoyed. And obviously that's not true, right? But obviously that's not true, right? But obviously that's not true, right? But if it seems like someone is ripping you if it seems like someone is ripping you if it seems like someone is ripping you off, right? which does happen most of the time. It's probably just a most of the time. It's probably just a misunderstanding, right? So, what's the misunderstanding, right? So, what's the misunderstanding, right? So, what's the most generous interpretation? If you most generous interpretation? If you most generous interpretation? If you feel like your significant other did feel like your significant other did feel like your significant other did something to annoy you, something to annoy you, something to annoy you, did something to annoy you, or they did something to annoy you, or they did something to annoy you, or they always do X, they never do Y. Like, always do X, they never do Y. Like, always do X, they never do Y. Like, okay. Well, what's the most generous okay. Well, what's the most generous okay. Well, what's the most generous interpretation of this? interpretation of this? interpretation of this? And I'm borrowing this from other And I'm borrowing this from other And I'm borrowing this from other people, but I feel like that is a very people, but I feel like that is a very people, but I feel like that is a very helpful question. helpful question. helpful question. And you could pair that with a bunch of And you could pair that with a bunch of And you could pair that with a bunch of other ones. I think Christa Tippet, other ones. I think Christa Tippet, other ones. I think Christa Tippet, great podcaster by the way, but Christa great podcaster by the way, but Christa great podcaster by the way, but Christa Tippet, one of the OGs Tippet, one of the OGs Tippet, one of the OGs on Being, I believe, is her podcast. And on Being, I believe, is her podcast. And on Being, I believe, is her podcast. And I believe it's Christa. I might be I believe it's Christa. I might be I believe it's Christa. I might be misattributing, but at least I'm not misattributing, but at least I'm not misattributing, but at least I'm not saying Oscar Wild or Abe Lincoln that saying Oscar Wild or Abe Lincoln that saying Oscar Wild or Abe Lincoln that she said anger is pain shown in public. she said anger is pain shown in public. she said anger is pain shown in public. Something like that, right? So you can Something like that, right? So you can Something like that, right? So you can apply that to yourself too if you're a apply that to yourself too if you're a apply that to yourself too if you're a little little little anger forward. anger forward. anger forward. And that doesn't mean naval gaze and you And that doesn't mean naval gaze and you And that doesn't mean naval gaze and you have to do 12 years of therapy to figure have to do 12 years of therapy to figure have to do 12 years of therapy to figure it out. like what is the most generous it out. like what is the most generous it out. like what is the most generous interpretation of this? Whatever this interpretation of this? Whatever this interpretation of this? Whatever this might be, I would add that to my might be, I would add that to my might be, I would add that to my questions. Okay, if you go to a city and questions. Okay, if you go to a city and questions. Okay, if you go to a city and you have two days, what are your go-to you have two days, what are your go-to you have two days, what are your go-to activities? Bicycle tour, bike tour, for activities? Bicycle tour, bike tour, for activities? Bicycle tour, bike tour, for sure. sure. sure. One of the best ways to meet locals, One of the best ways to meet locals, One of the best ways to meet locals, figure out what's fun that isn't just a figure out what's fun that isn't just a figure out what's fun that isn't just a glossy photo, glossy photo, glossy photo, post it on Instagram post it on Instagram post it on Instagram or an ex super expensive or an ex super expensive or an ex super expensive three Michelin star restaurant, bicycle three Michelin star restaurant, bicycle three Michelin star restaurant, bicycle tour, hang out, you know, also hang out tour, hang out, you know, also hang out tour, hang out, you know, also hang out with, you don't have to actually stay at with, you don't have to actually stay at with, you don't have to actually stay at a hostel, but like go talk to the a hostel, but like go talk to the a hostel, but like go talk to the manager of a hostel or somebody who manager of a hostel or somebody who manager of a hostel or somebody who works the front desk and has been there works the front desk and has been there works the front desk and has been there for a couple years. They'll have lots of for a couple years. They'll have lots of for a couple years. They'll have lots of great recommendations. Okay. Where does great recommendations. Okay. Where does great recommendations. Okay. Where does accumulating wealth fall on my scale of accumulating wealth fall on my scale of accumulating wealth fall on my scale of overall success? overall success? overall success? Zero. Zero. Zero. It's like, look, It's like, look, It's like, look, I mean, a lot of wealthy people make a I mean, a lot of wealthy people make a I mean, a lot of wealthy people make a lot of excuses as to why they need to lot of excuses as to why they need to lot of excuses as to why they need to keep making money. Like, well, you know, keep making money. Like, well, you know, keep making money. Like, well, you know, I could give money now, but if I I could give money now, but if I I could give money now, but if I compound at such and such, compounded compound at such and such, compounded compound at such and such, compounded annual growth rate, and then, you know, annual growth rate, and then, you know, annual growth rate, and then, you know, I'll give it away when I'm dead, I'll give it away when I'm dead, I'll give it away when I'm dead, basically, or yada yada yada. I just basically, or yada yada yada. I just basically, or yada yada yada. I just don't buy it. You know, working dogs who don't buy it. You know, working dogs who don't buy it. You know, working dogs who have been tracing a rabbit around a have been tracing a rabbit around a have been tracing a rabbit around a track their whole lives in sixth gear track their whole lives in sixth gear track their whole lives in sixth gear get very good at chasing something in get very good at chasing something in get very good at chasing something in sixth gear. So, they want to continue sixth gear. So, they want to continue sixth gear. So, they want to continue doing that. I'm not holding myself up as doing that. I'm not holding myself up as doing that. I'm not holding myself up as some enlightened being. I've just had some enlightened being. I've just had some enlightened being. I've just had the benefit of seeing so many people the benefit of seeing so many people the benefit of seeing so many people crash and burn or just end up with this crash and burn or just end up with this crash and burn or just end up with this existential malaise because when they existential malaise because when they existential malaise because when they actually pause for a second if they do actually pause for a second if they do actually pause for a second if they do pause and sometimes life's life life pause and sometimes life's life life pause and sometimes life's life life forces you to pause with a divorce or forces you to pause with a divorce or forces you to pause with a divorce or medical emergency they have this medical emergency they have this medical emergency they have this maybe sense of hollowess or certainly maybe sense of hollowess or certainly maybe sense of hollowess or certainly not a sense of fulfillment. So I've just not a sense of fulfillment. So I've just not a sense of fulfillment. So I've just seen that so many times. It's like seen that so many times. It's like seen that so many times. It's like accumulating wealth. Who cares? accumulating wealth. Who cares? accumulating wealth. Who cares? It's just like how many people can give It's just like how many people can give It's just like how many people can give you the full name of Alexander the you the full name of Alexander the you the full name of Alexander the Great, right? It's like nobody's going Great, right? It's like nobody's going Great, right? It's like nobody's going to remember you. Nobody's going to to remember you. Nobody's going to to remember you. Nobody's going to remember me. Nobody's going to remember remember me. Nobody's going to remember remember me. Nobody's going to remember us. It's okay. It's totally fine. It's us. It's okay. It's totally fine. It's us. It's okay. It's totally fine. It's actually very freeing. actually very freeing. actually very freeing. It's like every everybody should read I It's like every everybody should read I It's like every everybody should read I think it's Percy Shelly. Azymandas. think it's Percy Shelly. Azymandas. think it's Percy Shelly. Azymandas. Yeah, Percy Yeah, Percy Yeah, Percy Shelly. Azymandas. Everybody should find Shelly. Azymandas. Everybody should find Shelly. Azymandas. Everybody should find this. Oz Y M- N D I A S. So good. this. Oz Y M- N D I A S. So good. this. Oz Y M- N D I A S. So good. Everybody should read Aussy Mandas. What Everybody should read Aussy Mandas. What Everybody should read Aussy Mandas. What do I prioritize instead of wealth do I prioritize instead of wealth do I prioritize instead of wealth relationships? And this sounds so trit, relationships? And this sounds so trit, relationships? And this sounds so trit, but it's like there are people who say but it's like there are people who say but it's like there are people who say that and then you go visit them and that and then you go visit them and that and then you go visit them and you're like, "Holy shit." like their you're like, "Holy shit." like their you're like, "Holy shit." like their kids hate them and like they never see kids hate them and like they never see kids hate them and like they never see their best friends or their quote their best friends or their quote their best friends or their quote unquote best friends are constantly a unquote best friends are constantly a unquote best friends are constantly a different roster because different roster because different roster because as Arthur Brooks would put it, they're as Arthur Brooks would put it, they're as Arthur Brooks would put it, they're deal friends, not real friends, right? deal friends, not real friends, right? deal friends, not real friends, right? But But But I mean, the past year review helps to I mean, the past year review helps to I mean, the past year review helps to make this point for me over and over make this point for me over and over make this point for me over and over again. And if you don't know what the again. And if you don't know what the again. And if you don't know what the hell I'm talking about, just search my hell I'm talking about, just search my hell I'm talking about, just search my name in past year review. But thinking name in past year review. But thinking name in past year review. But thinking about it's like, okay, who are the 10 about it's like, okay, who are the 10 about it's like, okay, who are the 10 most important people in your life? Did most important people in your life? Did most important people in your life? Did you spend as much time as you would like you spend as much time as you would like you spend as much time as you would like to spend with them last year? If the to spend with them last year? If the to spend with them last year? If the answer is no, invest in those 10 before answer is no, invest in those 10 before answer is no, invest in those 10 before you invest in anyone else, right? And you invest in anyone else, right? And you invest in anyone else, right? And track the results. Then you look back, track the results. Then you look back, track the results. Then you look back, look at the number of peak positive look at the number of peak positive look at the number of peak positive experiences, right? Energetically, experiences, right? Energetically, experiences, right? Energetically, emotionally, whatever it is over that emotionally, whatever it is over that emotionally, whatever it is over that quarter, that year. It's not something quarter, that year. It's not something quarter, that year. It's not something you have to do all the time. and you're you have to do all the time. and you're you have to do all the time. and you're like, "Oh, yeah. Doubling down on those like, "Oh, yeah. Doubling down on those like, "Oh, yeah. Doubling down on those 10 really made my year so much better." 10 really made my year so much better." 10 really made my year so much better." Blocking out time with those people in Blocking out time with those people in Blocking out time with those people in advance made it so much better. Okay, advance made it so much better. Okay, advance made it so much better. Okay, let's do more of that. So, yeah, that's about it. Yeah, it So, yeah, that's about it. Yeah, it might have been Tara Brock who talked might have been Tara Brock who talked might have been Tara Brock who talked about the about the about the anger is fear on the outside. Who knows? anger is fear on the outside. Who knows? anger is fear on the outside. Who knows? Some smart person who's a lot chiller Some smart person who's a lot chiller Some smart person who's a lot chiller than I am said that. David, than I am said that. David, than I am said that. David, here we go. As a soon to be father, I'm here we go. As a soon to be father, I'm here we go. As a soon to be father, I'm thinking a lot about parenthood. If you thinking a lot about parenthood. If you thinking a lot about parenthood. If you started a family, what would be the top started a family, what would be the top started a family, what would be the top three values or lessons you'd hope to three values or lessons you'd hope to three values or lessons you'd hope to instill in your children? instill in your children? instill in your children? I have thought about this a lot and I've I have thought about this a lot and I've I have thought about this a lot and I've had I've been able to watch what has had I've been able to watch what has had I've been able to watch what has worked and what has not worked. I think worked and what has not worked. I think worked and what has not worked. I think optimism, optimism, optimism, resourcefulness, resourcefulness, resourcefulness, and like lots of physical activity, lots and like lots of physical activity, lots and like lots of physical activity, lots of physical activity. You got to run of physical activity. You got to run of physical activity. You got to run that dog. Tired dog is a happy dog. So, that dog. Tired dog is a happy dog. So, that dog. Tired dog is a happy dog. So, yeah, optimism. I think Mike Maples Jr. yeah, optimism. I think Mike Maples Jr. yeah, optimism. I think Mike Maples Jr. was the first person who really was the first person who really was the first person who really underscored this. He has a bunch of kids underscored this. He has a bunch of kids underscored this. He has a bunch of kids who have turned out well. Optimism is who have turned out well. Optimism is who have turned out well. Optimism is kind of number one. It's like the mother kind of number one. It's like the mother kind of number one. It's like the mother quality that enables all else. quality that enables all else. quality that enables all else. Resourcefulness, I would say I think Resourcefulness, I would say I think Resourcefulness, I would say I think Maya Angelou actually said courage is Maya Angelou actually said courage is Maya Angelou actually said courage is sort of the mother quality cuz sort of the mother quality cuz sort of the mother quality cuz everything else at its breaking point everything else at its breaking point everything else at its breaking point depends on it. So I had something which depends on it. So I had something which depends on it. So I had something which is like no failure only feedback. Just is like no failure only feedback. Just is like no failure only feedback. Just encouraging them to try stuff. Positive encouraging them to try stuff. Positive encouraging them to try stuff. Positive reinforcement. Try stuff. Try stuff. I reinforcement. Try stuff. Try stuff. I reinforcement. Try stuff. Try stuff. I mean, this applies to dog training, too, mean, this applies to dog training, too, mean, this applies to dog training, too, but some of my friends who have never but some of my friends who have never but some of my friends who have never had dogs get all pissed off and get had dogs get all pissed off and get had dogs get all pissed off and get their knickers in a twist when I compare their knickers in a twist when I compare their knickers in a twist when I compare kids to dogs. I know they're not the kids to dogs. I know they're not the kids to dogs. I know they're not the same, but you know what? same, but you know what? same, but you know what? Shapi behavior is pretty similar across Shapi behavior is pretty similar across Shapi behavior is pretty similar across mammals. Anyway, optimism, courage slash mammals. Anyway, optimism, courage slash mammals. Anyway, optimism, courage slash try a bunch of [ __ ] It's fine. It's try a bunch of [ __ ] It's fine. It's try a bunch of [ __ ] It's fine. It's just feedback. And then resourcefulness. just feedback. And then resourcefulness. just feedback. And then resourcefulness. And I think if you have optimism and And I think if you have optimism and And I think if you have optimism and you're willing to try a bunch of stuff, you're willing to try a bunch of stuff, you're willing to try a bunch of stuff, aka use courage in certain ways, then I aka use courage in certain ways, then I aka use courage in certain ways, then I think resourcefulness is a byproduct of think resourcefulness is a byproduct of think resourcefulness is a byproduct of that. So those would be the things I that. So those would be the things I that. So those would be the things I would focus on. And lots and lots and would focus on. And lots and lots and would focus on. And lots and lots and lots and lots of physical activity lots and lots of physical activity lots and lots of physical activity together as a family, right? together as a family, right? together as a family, right? Okay. Rachel, thought I'd throw out an Okay. Rachel, thought I'd throw out an Okay. Rachel, thought I'd throw out an odd question this time. Have you Have odd question this time. Have you Have odd question this time. Have you Have you ever been on a treasure hunt or you ever been on a treasure hunt or you ever been on a treasure hunt or geocache? What's the weirdest, coolest, geocache? What's the weirdest, coolest, geocache? What's the weirdest, coolest, most unexpected thing you found out in most unexpected thing you found out in most unexpected thing you found out in the wilderness? Could be something the wilderness? Could be something the wilderness? Could be something natural or unnatural. natural or unnatural. natural or unnatural. Well, Well, Well, black bear stole a leg from my elk last black bear stole a leg from my elk last black bear stole a leg from my elk last year. That was pretty annoying. And we year. That was pretty annoying. And we year. That was pretty annoying. And we found it chewed to all sorts of into all found it chewed to all sorts of into all found it chewed to all sorts of into all sorts of mangled contortions. That was a sorts of mangled contortions. That was a sorts of mangled contortions. That was a bummer. Don't want to have sloppy bummer. Don't want to have sloppy bummer. Don't want to have sloppy seconds after a bear has gotten into seconds after a bear has gotten into seconds after a bear has gotten into your elk leg. Just pro tip. I've been on your elk leg. Just pro tip. I've been on your elk leg. Just pro tip. I've been on treasure hunts and geocaches. I would treasure hunts and geocaches. I would treasure hunts and geocaches. I would say the thing that comes to mind, which say the thing that comes to mind, which say the thing that comes to mind, which is somewhat unrelated to your question, is somewhat unrelated to your question, is somewhat unrelated to your question, is that if people are like, "What's the is that if people are like, "What's the is that if people are like, "What's the most interesting way you've lost money?" most interesting way you've lost money?" most interesting way you've lost money?" Because I do get my face ripped off then Because I do get my face ripped off then Because I do get my face ripped off then and again, part of the early stage and again, part of the early stage and again, part of the early stage investing game. I invested in treasure investing game. I invested in treasure investing game. I invested in treasure hunters, very famous treasure hunters hunters, very famous treasure hunters hunters, very famous treasure hunters who were searching for sunken Spanish who were searching for sunken Spanish who were searching for sunken Spanish gallions full of gold bars and all sorts gallions full of gold bars and all sorts gallions full of gold bars and all sorts of stuff. And ultimately one of the of stuff. And ultimately one of the of stuff. And ultimately one of the people involved just absconded with all people involved just absconded with all people involved just absconded with all of the investor money and it turned into of the investor money and it turned into of the investor money and it turned into this like where in the world is Karmen this like where in the world is Karmen this like where in the world is Karmen San Diego [ __ ] debacle. But you know San Diego [ __ ] debacle. But you know San Diego [ __ ] debacle. But you know makes for a story. So once again don't makes for a story. So once again don't makes for a story. So once again don't bet money you cannot afford to lose bet money you cannot afford to lose bet money you cannot afford to lose especially when it involves Spanish especially when it involves Spanish especially when it involves Spanish gallions. gallions. gallions. Oh good lordy lordy lordy. This is Oh good lordy lordy lordy. This is Oh good lordy lordy lordy. This is coming back to encodings. Cindy, you and coming back to encodings. Cindy, you and coming back to encodings. Cindy, you and Jim Collins talked about encoding. This Jim Collins talked about encoding. This Jim Collins talked about encoding. This is a term that Jim uses which is is a term that Jim uses which is is a term that Jim uses which is somewhat comparable to strengths. Like somewhat comparable to strengths. Like somewhat comparable to strengths. Like what are your innate strengths? Right. what are your innate strengths? Right. what are your innate strengths? Right. So, we spoke about that. I'd love if So, we spoke about that. I'd love if So, we spoke about that. I'd love if you'd go deeper on the topic. Share more you'd go deeper on the topic. Share more you'd go deeper on the topic. Share more about how it resonated with you about how it resonated with you about how it resonated with you personally and give additional practical personally and give additional practical personally and give additional practical advice on how people currently locked advice on how people currently locked advice on how people currently locked into work or career situations can into work or career situations can into work or career situations can progress with a plan towards living progress with a plan towards living progress with a plan towards living fully within their encoded selves. fully within their encoded selves. fully within their encoded selves. I find that asking your best friends, I find that asking your best friends, I find that asking your best friends, could be family members, could be family members, could be family members, could also be employees. 360 could also be employees. 360 could also be employees. 360 reviews can be very brutal. You can reviews can be very brutal. You can reviews can be very brutal. You can listen to my conversation with Joe listen to my conversation with Joe listen to my conversation with Joe Gibbia, co-founder of Airbnb, about how Gibbia, co-founder of Airbnb, about how Gibbia, co-founder of Airbnb, about how brutal that can be. Doesn't have to be brutal that can be. Doesn't have to be brutal that can be. Doesn't have to be brutal, though. I would say that a brutal, though. I would say that a brutal, though. I would say that a couple of questions come up that I have couple of questions come up that I have couple of questions come up that I have asked close friends, some of my best asked close friends, some of my best asked close friends, some of my best friends, people who know me really well. friends, people who know me really well. friends, people who know me really well. when have you seen me at my best? Or when have you seen me at my best? Or when have you seen me at my best? Or when do you see me at my best? But it's when do you see me at my best? But it's when do you see me at my best? But it's good to have practical examples or good to have practical examples or good to have practical examples or concrete examples from the past. Not concrete examples from the past. Not concrete examples from the past. Not just like when you tend to do this, you just like when you tend to do this, you just like when you tend to do this, you tend to do that. It's like no, give me tend to do that. It's like no, give me tend to do that. It's like no, give me an example. Like when have you seen me an example. Like when have you seen me an example. Like when have you seen me at my best? When have you seen me at my at my best? When have you seen me at my at my best? When have you seen me at my worst? Like what stories or memories worst? Like what stories or memories worst? Like what stories or memories come to mind? Then what is easier for me come to mind? Then what is easier for me come to mind? Then what is easier for me than for other people, right? What do than for other people, right? What do than for other people, right? What do you see in me that I'm I find easier you see in me that I'm I find easier you see in me that I'm I find easier than most people? Jim didn't like that than most people? Jim didn't like that than most people? Jim didn't like that question, right? Because he wanted it question, right? Because he wanted it question, right? Because he wanted it all to be internally individually all to be internally individually all to be internally individually referenced. But this is how I do it. I referenced. But this is how I do it. I referenced. But this is how I do it. I actually do find that aspect helpful cuz actually do find that aspect helpful cuz actually do find that aspect helpful cuz then you're not only finding strengths, then you're not only finding strengths, then you're not only finding strengths, you're finding strengths that allow you you're finding strengths that allow you you're finding strengths that allow you to potentially compete. And I I just to potentially compete. And I I just to potentially compete. And I I just like having both if I can. like having both if I can. like having both if I can. And then you could ask, you know, what And then you could ask, you know, what And then you could ask, you know, what this is very closely related to the last this is very closely related to the last this is very closely related to the last one, but what what strength or ability one, but what what strength or ability one, but what what strength or ability do I discount in myself, do I discount in myself, do I discount in myself, right? there's certain things a friend right? there's certain things a friend right? there's certain things a friend of mine was making a point about of mine was making a point about of mine was making a point about something related to startups recently something related to startups recently something related to startups recently and I was like yeah I mean it doesn't and I was like yeah I mean it doesn't and I was like yeah I mean it doesn't strike me as particularly special strike me as particularly special strike me as particularly special because ABNC and he's like that's the because ABNC and he's like that's the because ABNC and he's like that's the problem he's like you can't see it problem he's like you can't see it problem he's like you can't see it because like you're the fish swimming in because like you're the fish swimming in because like you're the fish swimming in the water and I was like huh okay then I the water and I was like huh okay then I the water and I was like huh okay then I bounced it off a few other people and bounced it off a few other people and bounced it off a few other people and they're like yeah that's like a [ __ ] they're like yeah that's like a [ __ ] they're like yeah that's like a [ __ ] weird superpower of yours and I don't weird superpower of yours and I don't weird superpower of yours and I don't understand it and I was like oh never understand it and I was like oh never understand it and I was like oh never really realized so what strengths or really realized so what strengths or really realized so what strengths or ability do I discount in myself right ability do I discount in myself right ability do I discount in myself right this is you using that question for this is you using that question for this is you using that question for somebody else or not harness, right? It somebody else or not harness, right? It somebody else or not harness, right? It could be discounting, could just be like could be discounting, could just be like could be discounting, could just be like what strength or ability am I not using what strength or ability am I not using what strength or ability am I not using that I have? And that I have? And that I have? And one question that can infer a lot of the one question that can infer a lot of the one question that can infer a lot of the answers to these others also is if I answers to these others also is if I answers to these others also is if I weren't doing X, whatever your current weren't doing X, whatever your current weren't doing X, whatever your current gig is, like what could you see me gig is, like what could you see me gig is, like what could you see me doing, right? And doing, right? And doing, right? And I feel like if you ask enough people who I feel like if you ask enough people who I feel like if you ask enough people who know you well enough and who aren't know you well enough and who aren't know you well enough and who aren't going to [ __ ] you, who will also be going to [ __ ] you, who will also be going to [ __ ] you, who will also be willing to answer questions about your willing to answer questions about your willing to answer questions about your weaknesses, right? In other words, weaknesses, right? In other words, weaknesses, right? In other words, example given, when have you seen me at example given, when have you seen me at example given, when have you seen me at my worst, if they can't answer that, my worst, if they can't answer that, my worst, if they can't answer that, they're not going to give you fully they're not going to give you fully they're not going to give you fully candidate advice. So, I would say those candidate advice. So, I would say those candidate advice. So, I would say those are a few of the approaches that I've are a few of the approaches that I've are a few of the approaches that I've used and I've found them very helpful. Geocaching. A lot of people here into Geocaching. A lot of people here into geocaching. Yeah, I mean sure it'd be geocaching. Yeah, I mean sure it'd be geocaching. Yeah, I mean sure it'd be fun. I've also dreamed about doing fun. I've also dreamed about doing fun. I've also dreamed about doing orientering courses which I think could orientering courses which I think could orientering courses which I think could be super super fascinating. This is the be super super fascinating. This is the be super super fascinating. This is the last question. I think it's a good one last question. I think it's a good one last question. I think it's a good one to end on. Is courage external or to end on. Is courage external or to end on. Is courage external or internal? How do you teach it to kids? I internal? How do you teach it to kids? I internal? How do you teach it to kids? I think courage is learned. You have to think courage is learned. You have to think courage is learned. You have to practice it. And practice it. And practice it. And if you're not afraid, it's not courage. if you're not afraid, it's not courage. if you're not afraid, it's not courage. Right? If someone's fearless, they're by Right? If someone's fearless, they're by Right? If someone's fearless, they're by definition not using courage. You have definition not using courage. You have definition not using courage. You have to be afraid of something. So, you can to be afraid of something. So, you can to be afraid of something. So, you can edge yourself and you can edge kids into edge yourself and you can edge kids into edge yourself and you can edge kids into that, right? It's not like, "Hey, you've that, right? It's not like, "Hey, you've that, right? It's not like, "Hey, you've never been in the water before. Let's never been in the water before. Let's never been in the water before. Let's take you up to do cliff diving." No, no. take you up to do cliff diving." No, no. take you up to do cliff diving." No, no. Yeah. I mean, that's unhelpful fear with Yeah. I mean, that's unhelpful fear with Yeah. I mean, that's unhelpful fear with severe consequences. It's like you can severe consequences. It's like you can severe consequences. It's like you can stair step into it. But I think I don't stair step into it. But I think I don't stair step into it. But I think I don't think courage is a decision. I don't think courage is a decision. I don't think courage is a decision. I don't think courage is something you get from think courage is something you get from think courage is something you get from reading a book. I don't think courage is reading a book. I don't think courage is reading a book. I don't think courage is something that you can develop something that you can develop something that you can develop abstractly. I think you have to prove to abstractly. I think you have to prove to abstractly. I think you have to prove to yourself that you have it. And the only yourself that you have it. And the only yourself that you have it. And the only way your subconscious will believe it is way your subconscious will believe it is way your subconscious will believe it is if you are actually doing things that if you are actually doing things that if you are actually doing things that are uncomfortable. are uncomfortable. are uncomfortable. That's it. That's it. That's it. Which means it is learnable. And there Which means it is learnable. And there Which means it is learnable. And there may be some may be some may be some set point that contributes to it right set point that contributes to it right set point that contributes to it right in one way or another. Right? And if in one way or another. Right? And if in one way or another. Right? And if you're Alex Hunnel and your amydala is you're Alex Hunnel and your amydala is you're Alex Hunnel and your amydala is like basically asleep, it's like, okay, like basically asleep, it's like, okay, like basically asleep, it's like, okay, well, right, that explains a few things. well, right, that explains a few things. well, right, that explains a few things. But it's also something that you can But it's also something that you can But it's also something that you can very very very sequentially sort of expose yourself to sequentially sort of expose yourself to sequentially sort of expose yourself to just like you would to build a tan or to just like you would to build a tan or to just like you would to build a tan or to get stronger in the gym. I think it's get stronger in the gym. I think it's get stronger in the gym. I think it's through action, right? It's like through action, right? It's like through action, right? It's like progressive resistance that you develop progressive resistance that you develop progressive resistance that you develop courage. And it's very I've seen my courage. And it's very I've seen my courage. And it's very I've seen my friends do this with their kids and this friends do this with their kids and this friends do this with their kids and this is also why the physical activity is is also why the physical activity is is also why the physical activity is very very helpful to prove kids to prove very very helpful to prove kids to prove very very helpful to prove kids to prove to kids or help them prove to themselves to kids or help them prove to themselves to kids or help them prove to themselves that they can do hard things right like that they can do hard things right like that they can do hard things right like okay sure you could wait until they can okay sure you could wait until they can okay sure you could wait until they can sit down with calculus and try to figure sit down with calculus and try to figure sit down with calculus and try to figure that out or you could be like yeah that that out or you could be like yeah that that out or you could be like yeah that thing that you're nervous about doing thing that you're nervous about doing thing that you're nervous about doing like hitting a baseball climbing a like hitting a baseball climbing a like hitting a baseball climbing a whatever you know 5'9 in a indoor whatever you know 5'9 in a indoor whatever you know 5'9 in a indoor climbing gym like yeah okay let's get climbing gym like yeah okay let's get climbing gym like yeah okay let's get after after after All right, I will I will stop there, All right, I will I will stop there, All right, I will I will stop there, guys. I appreciate somebody asked, "When guys. I appreciate somebody asked, "When guys. I appreciate somebody asked, "When is Alex Hold coming on the podcast?" I is Alex Hold coming on the podcast?" I is Alex Hold coming on the podcast?" I had him on about six months before he had him on about six months before he had him on about six months before he free soloed LCAP. If you want to if you free soloed LCAP. If you want to if you free soloed LCAP. If you want to if you want to listen to Alex Honold before he want to listen to Alex Honold before he want to listen to Alex Honold before he got media polished, my podcast is a good got media polished, my podcast is a good got media polished, my podcast is a good way to start. way to start. way to start. Great guy, but it was before he got Great guy, but it was before he got Great guy, but it was before he got polished for Prime Time. And that's polished for Prime Time. And that's polished for Prime Time. And that's about it. All right, ladies and about it. All right, ladies and about it. All right, ladies and gentlemen. appreciate you taking the gentlemen. appreciate you taking the gentlemen. appreciate you taking the time and thanks for all the great time and thanks for all the great time and thanks for all the great questions. questions. questions. And be safe out there. Be just a bit And be safe out there. Be just a bit And be safe out there. Be just a bit kinder than is necessary to others, yes, kinder than is necessary to others, yes, kinder than is necessary to others, yes, but to yourself also. Go first. Smile. but to yourself also. Go first. Smile. but to yourself also. Go first. Smile. Say hi. Thanks everybody.