If I were in my 20s, I’d build a business on these trends.

All right, Sam. Today I got six trends All right, Sam. Today I got six trends that I'm watching that I want to tell that I'm watching that I want to tell that I'm watching that I want to tell you about. My Spidey sense is tingling you about. My Spidey sense is tingling you about. My Spidey sense is tingling on these trends, and I just need on these trends, and I just need on these trends, and I just need somebody to talk to, and you're my guy. somebody to talk to, and you're my guy. somebody to talk to, and you're my guy. >> How masculine of you to say it's >> How masculine of you to say it's >> How masculine of you to say it's tingling. tingling. tingling. >> I love that. >> I love that. >> I love that. >> My spidey sense is throbbing right now. >> My spidey sense is throbbing right now. >> My spidey sense is throbbing right now. I'm going to call my doctor after this. All right, first one. Alcohol is in the All right, first one. Alcohol is in the gutter. So, I sent you this tweet. So, gutter. So, I sent you this tweet. So, gutter. So, I sent you this tweet. So, it says spirit inventories are soaring it says spirit inventories are soaring it says spirit inventories are soaring and it shows Kari and uh you know a and it shows Kari and uh you know a and it shows Kari and uh you know a bunch of other spirit brands that bunch of other spirit brands that bunch of other spirit brands that honestly I don't know how to pronounce honestly I don't know how to pronounce honestly I don't know how to pronounce because they're front of French but because they're front of French but because they're front of French but basically from 2011 to 2025 there's this basically from 2011 to 2025 there's this basically from 2011 to 2025 there's this up and to the right trend. It's up and to the right trend. It's up and to the right trend. It's basically a measure of inventory as a basically a measure of inventory as a basically a measure of inventory as a percentage of sales. And so it goes from percentage of sales. And so it goes from percentage of sales. And so it goes from like what used to be under 20%. To in like what used to be under 20%. To in like what used to be under 20%. To in some of these cases like 60% 70% 80% you some of these cases like 60% 70% 80% you some of these cases like 60% 70% 80% you know it's a crazy crazy rise. And this know it's a crazy crazy rise. And this know it's a crazy crazy rise. And this lines up um with I guess my lived lines up um with I guess my lived lines up um with I guess my lived experience in our social circle, our age experience in our social circle, our age experience in our social circle, our age group. Drinking ain't cool anymore. group. Drinking ain't cool anymore. group. Drinking ain't cool anymore. Being healthy is cool and drinking isn't Being healthy is cool and drinking isn't Being healthy is cool and drinking isn't cool. What are you going to learn that cool. What are you going to learn that cool. What are you going to learn that when you see me do something healthwise, when you see me do something healthwise, when you see me do something healthwise, you should just expect that it's going you should just expect that it's going you should just expect that it's going to be popular in 3 years? I I gave up to be popular in 3 years? I I gave up to be popular in 3 years? I I gave up booze in 2013 booze in 2013 booze in 2013 or 14, I think 14. So yes, uh I didn't or 14, I think 14. So yes, uh I didn't or 14, I think 14. So yes, uh I didn't actually think this was going to be that actually think this was going to be that actually think this was going to be that popular. I did not think that this was popular. I did not think that this was popular. I did not think that this was going to be a trend, but we actually going to be a trend, but we actually going to be a trend, but we actually wrote about this. We had um my old wrote about this. We had um my old wrote about this. We had um my old company, The Hustle, had a newsletter company, The Hustle, had a newsletter company, The Hustle, had a newsletter called Trends, and we wrote about the called Trends, and we wrote about the called Trends, and we wrote about the rise of non-alcoholic beer. And it was rise of non-alcoholic beer. And it was rise of non-alcoholic beer. And it was actually Steph Smith, who's uh we all actually Steph Smith, who's uh we all actually Steph Smith, who's uh we all know is an amazing person, very smart. know is an amazing person, very smart. know is an amazing person, very smart. She pitched me this idea, and I was She pitched me this idea, and I was She pitched me this idea, and I was like, I don't I don't buy it. I think like, I don't I don't buy it. I think like, I don't I don't buy it. I think this is insane. I don't I I really don't this is insane. I don't I I really don't this is insane. I don't I I really don't believe it, but go ahead, write the believe it, but go ahead, write the believe it, but go ahead, write the article. And she So, a lot of guys, a article. And she So, a lot of guys, a article. And she So, a lot of guys, a lot of people have been calling this. lot of people have been calling this. lot of people have been calling this. And um I actually, even though I'm And um I actually, even though I'm And um I actually, even though I'm sober, I did not think that this was sober, I did not think that this was sober, I did not think that this was going to be as real as it is. And so I going to be as real as it is. And so I going to be as real as it is. And so I think there's an interesting question think there's an interesting question think there's an interesting question which is I don't think people which is I don't think people which is I don't think people fundamentally just become better better fundamentally just become better better fundamentally just become better better behaving over time. I think they behaving over time. I think they behaving over time. I think they substitute. substitute. substitute. >> Yeah. They're just using drugs. >> Yeah. They're just using drugs. >> Yeah. They're just using drugs. >> Yeah. So what's the substitute? I think >> Yeah. So what's the substitute? I think >> Yeah. So what's the substitute? I think is the interesting question. Right. So is the interesting question. Right. So is the interesting question. Right. So you had you had non-alcoholic we you had you had non-alcoholic we you had you had non-alcoholic we non-alcoholic beers. We had I think the non-alcoholic beers. We had I think the non-alcoholic beers. We had I think the guy from what is it called? Athletic guy from what is it called? Athletic guy from what is it called? Athletic Brewing Co. on the podcast before. Brewing Co. on the podcast before. Brewing Co. on the podcast before. >> Yeah. They're awesome. >> Yeah. They're awesome. >> Yeah. They're awesome. >> Um we you know Kin Spirits. There's been >> Um we you know Kin Spirits. There's been >> Um we you know Kin Spirits. There's been all these like startup brands that are all these like startup brands that are all these like startup brands that are in the non-alcoholic um space. But then in the non-alcoholic um space. But then in the non-alcoholic um space. But then you have just substitutes, straight you have just substitutes, straight you have just substitutes, straight substitutes. So weed, it's probably a substitutes. So weed, it's probably a substitutes. So weed, it's probably a winner. Where else have people gone? winner. Where else have people gone? winner. Where else have people gone? Where where are people getting the Where where are people getting the Where where are people getting the behavior? What what jobs to be done were behavior? What what jobs to be done were behavior? What what jobs to be done were done by alcohol that are now being done done by alcohol that are now being done done by alcohol that are now being done by something else? Like is it literally by something else? Like is it literally by something else? Like is it literally just Tik Tok scrolling, right? Like just Tik Tok scrolling, right? Like just Tik Tok scrolling, right? Like people are literally just not going out people are literally just not going out people are literally just not going out because they're at home on their phones. because they're at home on their phones. because they're at home on their phones. And when you're not going out, you're And when you're not going out, you're And when you're not going out, you're not drinking as much. What I'm noticing not drinking as much. What I'm noticing not drinking as much. What I'm noticing in my life is um so I you know it's I I in my life is um so I you know it's I I in my life is um so I you know it's I I could never tell if I only hang out with could never tell if I only hang out with could never tell if I only hang out with people who don't drink because I don't people who don't drink because I don't people who don't drink because I don't drink, right? Or if it's like truly uh drink, right? Or if it's like truly uh drink, right? Or if it's like truly uh popular or less popular, but Zen, I mean popular or less popular, but Zen, I mean popular or less popular, but Zen, I mean nicotine, some type of like nonsmoke nicotine, some type of like nonsmoke nicotine, some type of like nonsmoke nicotine. So vaping. I mean although nicotine. So vaping. I mean although nicotine. So vaping. I mean although none of my friends vape uh but everyone none of my friends vape uh but everyone none of my friends vape uh but everyone does uh do some type of like Zen. The does uh do some type of like Zen. The does uh do some type of like Zen. The second one is the rise of psychedelics. second one is the rise of psychedelics. second one is the rise of psychedelics. I have just a crazy amount of friends I have just a crazy amount of friends I have just a crazy amount of friends that are regularly and I mean like every that are regularly and I mean like every that are regularly and I mean like every six months doing some type of like six months doing some type of like six months doing some type of like journey that they call it which uh I journey that they call it which uh I journey that they call it which uh I think has like a different set of uh think has like a different set of uh think has like a different set of uh issues but then um I think like exercise issues but then um I think like exercise issues but then um I think like exercise to be honest like it just seems like to be honest like it just seems like to be honest like it just seems like more people are like into exercising. more people are like into exercising. more people are like into exercising. Have you seen this company called Ultra? Have you seen this company called Ultra? Have you seen this company called Ultra? I think they're kind of like a Zen type I think they're kind of like a Zen type I think they're kind of like a Zen type company. So Ultra, founded in 2025, company. So Ultra, founded in 2025, company. So Ultra, founded in 2025, which is last year, just raised $1 which is last year, just raised $1 which is last year, just raised $1 million to scale non-nicotine focus million to scale non-nicotine focus million to scale non-nicotine focus pouches. So they basically taken the pouches. So they basically taken the pouches. So they basically taken the nicotine thing, but they're branding it nicotine thing, but they're branding it nicotine thing, but they're branding it as like a focus tool. And um they've as like a focus tool. And um they've as like a focus tool. And um they've already sold 1 million cans in 6 months already sold 1 million cans in 6 months already sold 1 million cans in 6 months and claims a position number one amongst and claims a position number one amongst and claims a position number one amongst nicotine-free pouches globally. While nicotine-free pouches globally. While nicotine-free pouches globally. While Zen dominates the nicotine pouch market, Zen dominates the nicotine pouch market, Zen dominates the nicotine pouch market, Ultra is targeting a different segment. Ultra is targeting a different segment. Ultra is targeting a different segment. High performers who want cognitive High performers who want cognitive High performers who want cognitive enhancement without addiction. It's a enhancement without addiction. It's a enhancement without addiction. It's a $16 can. Their round is led by blah blah $16 can. Their round is led by blah blah $16 can. Their round is led by blah blah blah. I think Austin Reef maybe in this blah. I think Austin Reef maybe in this blah. I think Austin Reef maybe in this or he was definitely or he was definitely or he was definitely >> I think he was bragging about it. Yeah, >> I think he was bragging about it. Yeah, >> I think he was bragging about it. Yeah, >> he's very bullish on this company. >> he's very bullish on this company. >> he's very bullish on this company. >> The the website says powering top >> The the website says powering top >> The the website says powering top performers at Facebook Goldman Seoia. performers at Facebook Goldman Seoia. performers at Facebook Goldman Seoia. Like it's pretty funny that like that is Like it's pretty funny that like that is Like it's pretty funny that like that is considered cool now. considered cool now. considered cool now. >> Your cracked out friend's secret weapon. >> Your cracked out friend's secret weapon. >> Your cracked out friend's secret weapon. Listen, when you and I were just getting Listen, when you and I were just getting Listen, when you and I were just getting started in San Francisco, it used to be started in San Francisco, it used to be started in San Francisco, it used to be a thing that people would protest at the a thing that people would protest at the a thing that people would protest at the Google bus. And I even remember there Google bus. And I even remember there Google bus. And I even remember there was an era where they were flipping over was an era where they were flipping over was an era where they were flipping over smart cars because they thought that smart cars because they thought that smart cars because they thought that smart cars like represented like techies smart cars like represented like techies smart cars like represented like techies for some reason. I don't I don't for some reason. I don't I don't for some reason. I don't I don't understand that. But do you remember understand that. But do you remember understand that. But do you remember that? Now they're trying to be cool by that? Now they're trying to be cool by that? Now they're trying to be cool by saying that people who work at RAMP chew saying that people who work at RAMP chew saying that people who work at RAMP chew our nicotine. That's just crazy. Times our nicotine. That's just crazy. Times our nicotine. That's just crazy. Times have changed. have changed. have changed. >> By the way, you were also early on the >> By the way, you were also early on the >> By the way, you were also early on the nicotine trend. nicotine trend. nicotine trend. >> Yeah, except I did. I was a I was a I >> Yeah, except I did. I was a I was a I >> Yeah, except I did. I was a I was a I was a skull guy. I loved uh I loved was a skull guy. I loved uh I loved was a skull guy. I loved uh I loved tobacco. tobacco. tobacco. >> I remember before we went on stage, we >> I remember before we went on stage, we >> I remember before we went on stage, we were doing our first live show in were doing our first live show in were doing our first live show in Vancouver or Victoria and me and you Vancouver or Victoria and me and you Vancouver or Victoria and me and you didn't really have a good idea of what didn't really have a good idea of what didn't really have a good idea of what we were getting into and we saw that we were getting into and we saw that we were getting into and we saw that this like entire theater full like I this like entire theater full like I this like entire theater full like I don't know 2,000 3,000 people but it don't know 2,000 3,000 people but it don't know 2,000 3,000 people but it looked grand like you have a photo of looked grand like you have a photo of looked grand like you have a photo of it. It's like you know four stories high it. It's like you know four stories high it. It's like you know four stories high of people and it's a dark theater or of people and it's a dark theater or of people and it's a dark theater or whatever. And um we peek out from behind whatever. And um we peek out from behind whatever. And um we peek out from behind the curtain. You see that? And then the curtain. You see that? And then the curtain. You see that? And then immediately it was me, you and Andrew. immediately it was me, you and Andrew. immediately it was me, you and Andrew. And both of you started scrambling for And both of you started scrambling for And both of you started scrambling for drugs. You were both like, "Can we get a drugs. You were both like, "Can we get a drugs. You were both like, "Can we get a pouch? Can someone go get can you run pouch? Can someone go get can you run pouch? Can someone go get can you run across the street real quick and get a across the street real quick and get a across the street real quick and get a nicotine pouch?" And I was like, "What nicotine pouch?" And I was like, "What nicotine pouch?" And I was like, "What do you is that like did you not need do you is that like did you not need do you is that like did you not need that till 2 seconds ago? What What is that till 2 seconds ago? What What is that till 2 seconds ago? What What is happening right now?" And then you both happening right now?" And then you both happening right now?" And then you both popped in a pouch and then went on popped in a pouch and then went on popped in a pouch and then went on stage. It was incredible. stage. It was incredible. stage. It was incredible. >> Yeah, that's a substitute. And I think >> Yeah, that's a substitute. And I think >> Yeah, that's a substitute. And I think then I was actually I would just swallow then I was actually I would just swallow then I was actually I would just swallow the nicotine spit. You just stick it in the nicotine spit. You just stick it in the nicotine spit. You just stick it in there and you just swallow it. That's there and you just swallow it. That's there and you just swallow it. That's like what the what the hard southerners like what the what the hard southerners like what the what the hard southerners do. Yeah. The but the lack of alcohol to do. Yeah. The but the lack of alcohol to do. Yeah. The but the lack of alcohol to bring it back to that. Um that is a bit bring it back to that. Um that is a bit bring it back to that. Um that is a bit surprising that it's so widespread. But surprising that it's so widespread. But surprising that it's so widespread. But I haven't been around like drunk people I haven't been around like drunk people I haven't been around like drunk people in so long. Have you? in so long. Have you? in so long. Have you? No. But I just assumed it's cuz I'm like No. But I just assumed it's cuz I'm like No. But I just assumed it's cuz I'm like in dad mode. I didn't realize how, you in dad mode. I didn't realize how, you in dad mode. I didn't realize how, you know, like I thought these are all know, like I thought these are all know, like I thought these are all bubbles, right? So I thought, oh, myself bubbles, right? So I thought, oh, myself bubbles, right? So I thought, oh, myself and just kind of dad mode. What? Yeah, and just kind of dad mode. What? Yeah, and just kind of dad mode. What? Yeah, I'm not drinking out there. Then I I'm not drinking out there. Then I I'm not drinking out there. Then I thought, well, my tech friends were all thought, well, my tech friends were all thought, well, my tech friends were all biohacking Brian Johnson, but we're in a biohacking Brian Johnson, but we're in a biohacking Brian Johnson, but we're in a bubble. But then you see this, and this bubble. But then you see this, and this bubble. But then you see this, and this is the global inventory stock of these is the global inventory stock of these is the global inventory stock of these alcohol companies. And it made me alcohol companies. And it made me alcohol companies. And it made me realize like maybe this behavior is not realize like maybe this behavior is not realize like maybe this behavior is not just limited to my bubble that's taking just limited to my bubble that's taking just limited to my bubble that's taking place in the the broader community cuz place in the the broader community cuz place in the the broader community cuz we're we're all too small of a group to we're we're all too small of a group to we're we're all too small of a group to affect, you know, the actual trend affect, you know, the actual trend affect, you know, the actual trend lines. lines. lines. >> If I had to guess, it's going to be >> If I had to guess, it's going to be >> If I had to guess, it's going to be cyclical. If I had to guess, this will cyclical. If I had to guess, this will cyclical. If I had to guess, this will make a comeback. make a comeback. make a comeback. >> Similar to black turtlenecks under >> Similar to black turtlenecks under >> Similar to black turtlenecks under jackets. Well, look, Sean, jackets. Well, look, Sean, jackets. Well, look, Sean, >> bringing that one back single-handedly. >> bringing that one back single-handedly. >> bringing that one back single-handedly. >> Uh, a turtleneck is a pedestal for the >> Uh, a turtleneck is a pedestal for the >> Uh, a turtleneck is a pedestal for the face, and I'm just trying to show off face, and I'm just trying to show off face, and I'm just trying to show off what God gave me. what God gave me. what God gave me. >> Putting it on a pedestal. >> Putting it on a pedestal. >> Putting it on a pedestal. >> I like you said pedestal, which took >> I like you said pedestal, which took >> I like you said pedestal, which took away some of that that quack that you had there. Um, can I give quack that you had there. Um, can I give you you you >> 10 degrees in New York City? Listen, >> 10 degrees in New York City? Listen, >> 10 degrees in New York City? Listen, there's this article that I read about a there's this article that I read about a there's this article that I read about a turtleneck. said, "When a man wears a turtleneck. said, "When a man wears a turtleneck. said, "When a man wears a turtleneck, he's asserting or he's turtleneck, he's asserting or he's turtleneck, he's asserting or he's advancing the situation, and that advancing the situation, and that advancing the situation, and that situation is himself." >> He's advancing the situation. That's >> He's advancing the situation. That's incredible. Wow. That's the best incredible. Wow. That's the best incredible. Wow. That's the best branding since uh the actual situation branding since uh the actual situation branding since uh the actual situation from the Jersey Shore, which was which from the Jersey Shore, which was which from the Jersey Shore, which was which was an oldtime nickname he gave himself. was an oldtime nickname he gave himself. was an oldtime nickname he gave himself. >> All right. So, a lot of people watch and >> All right. So, a lot of people watch and >> All right. So, a lot of people watch and listen to this show because they want to listen to this show because they want to listen to this show because they want to hear us just tell them exactly what to hear us just tell them exactly what to hear us just tell them exactly what to do when it comes to starting or growing do when it comes to starting or growing do when it comes to starting or growing a business. Now, a lot of people message a business. Now, a lot of people message a business. Now, a lot of people message Sean and I and they say, "All right, I Sean and I and they say, "All right, I Sean and I and they say, "All right, I want to start something on the side. Is want to start something on the side. Is want to start something on the side. Is this a good idea? Is that a good idea?" this a good idea? Is that a good idea?" this a good idea? Is that a good idea?" And again, what they're really just And again, what they're really just And again, what they're really just saying is, "Just give me the ideas." saying is, "Just give me the ideas." saying is, "Just give me the ideas." Well, my friends, you're in luck. So, my Well, my friends, you're in luck. So, my Well, my friends, you're in luck. So, my old company, The Hustle, they put old company, The Hustle, they put old company, The Hustle, they put together a hundred different side hustle together a hundred different side hustle together a hundred different side hustle ideas, and they have appropriately ideas, and they have appropriately ideas, and they have appropriately called it the side hustle idea database. called it the side hustle idea database. called it the side hustle idea database. It's a list of hundred pretty good It's a list of hundred pretty good It's a list of hundred pretty good ideas. Frankly, I went through them. ideas. Frankly, I went through them. ideas. Frankly, I went through them. They're awesome. And it gives you how to They're awesome. And it gives you how to They're awesome. And it gives you how to start them, how to grow them, things start them, how to grow them, things start them, how to grow them, things like that. gives you a little bit of like that. gives you a little bit of like that. gives you a little bit of inspiration. So, check it out. It's inspiration. So, check it out. It's inspiration. So, check it out. It's called the side hustle idea database. called the side hustle idea database. called the side hustle idea database. It's in the description below. You'll It's in the description below. You'll It's in the description below. You'll see the link. Click it. Check it out. see the link. Click it. Check it out. see the link. Click it. Check it out. Let me know in the comments what you Let me know in the comments what you Let me know in the comments what you think. think. think. >> Let me give you a better one. All right. >> Let me give you a better one. All right. >> Let me give you a better one. All right. Voltra. Another trend. You might have Voltra. Another trend. You might have Voltra. Another trend. You might have been early to as a former fitness been early to as a former fitness been early to as a former fitness influencer. So, yeah, I could tell you influencer. So, yeah, I could tell you influencer. So, yeah, I could tell you all about that. I was I heard this for all about that. I was I heard this for all about that. I was I heard this for the first time when we were doing a the first time when we were doing a the first time when we were doing a podcast with Hormosi. And you know, you podcast with Hormosi. And you know, you podcast with Hormosi. And you know, you do the podcast with Hormosi. go to his do the podcast with Hormosi. go to his do the podcast with Hormosi. go to his office and we're talking and we talked office and we're talking and we talked office and we're talking and we talked for probably I don't know two two to for probably I don't know two two to for probably I don't know two two to three hours something like that. So we three hours something like that. So we three hours something like that. So we talked about a lot of business stuff but talked about a lot of business stuff but talked about a lot of business stuff but you know by the end I'm sort of out of you know by the end I'm sort of out of you know by the end I'm sort of out of asking him about business stuff and I asking him about business stuff and I asking him about business stuff and I want to talk to him about other stuff. want to talk to him about other stuff. want to talk to him about other stuff. So I asked him I said what are you So I asked him I said what are you So I asked him I said what are you nerding out about? What are you really nerding out about? What are you really nerding out about? What are you really like what are you really interested in like what are you really interested in like what are you really interested in that's like letting your freak flag fly? that's like letting your freak flag fly? that's like letting your freak flag fly? Like what's what is your what's getting Like what's what is your what's getting Like what's what is your what's getting you off here on the nerd level? And he you off here on the nerd level? And he you off here on the nerd level? And he goes goes goes and I forget what he called it. There's and I forget what he called it. There's and I forget what he called it. There's a category for these. He's like, I I a category for these. He's like, I I a category for these. He's like, I I don't know what the term is, but it's don't know what the term is, but it's don't know what the term is, but it's like resistance-based, blah blah blah. like resistance-based, blah blah blah. like resistance-based, blah blah blah. So, he tells me about this device, this So, he tells me about this device, this So, he tells me about this device, this fitness piece of gym equipment. And the fitness piece of gym equipment. And the fitness piece of gym equipment. And the way he said it was like, some guy's way he said it was like, some guy's way he said it was like, some guy's Instagram feed is sports, some guys Instagram feed is sports, some guys Instagram feed is sports, some guys Instagram feed is girls. My Instagram Instagram feed is girls. My Instagram Instagram feed is girls. My Instagram feed is just niche gym equipment. So, he feed is just niche gym equipment. So, he feed is just niche gym equipment. So, he goes, "This thing is incredible." So, he goes, "This thing is incredible." So, he goes, "This thing is incredible." So, he was telling me about this and I thought was telling me about this and I thought was telling me about this and I thought it was pretty fascinating. So, I filed it was pretty fascinating. So, I filed it was pretty fascinating. So, I filed that away. I took a look at it, filed it that away. I took a look at it, filed it that away. I took a look at it, filed it away. So, I was watching this guy, away. So, I was watching this guy, away. So, I was watching this guy, what's his name? Home Gym Reviews or what's his name? Home Gym Reviews or what's his name? Home Gym Reviews or something like that. something like that. something like that. >> Coop Mitchell. So, I want to talk about >> Coop Mitchell. So, I want to talk about >> Coop Mitchell. So, I want to talk about Coupe. Yeah, he was talking about it. Coupe. Yeah, he was talking about it. Coupe. Yeah, he was talking about it. Um, somebody else was talking about it Um, somebody else was talking about it Um, somebody else was talking about it and then in general like all of my and then in general like all of my and then in general like all of my training has been like the number of training has been like the number of training has been like the number of times my trainer has said the word times my trainer has said the word times my trainer has said the word eccentric load. I'm just like, okay, I eccentric load. I'm just like, okay, I eccentric load. I'm just like, okay, I don't know what I don't know why the don't know what I don't know why the don't know what I don't know why the eentric load is so important, but it's eentric load is so important, but it's eentric load is so important, but it's definitely super important and and the definitely super important and and the definitely super important and and the two go together. So, what's let's two go together. So, what's let's two go together. So, what's let's explain what it is. explain what it is. explain what it is. >> Yeah. So, basically, if you're looking >> Yeah. So, basically, if you're looking >> Yeah. So, basically, if you're looking at it, it looks like it's the size of a at it, it looks like it's the size of a at it, it looks like it's the size of a red brick. Like for building a house, it red brick. Like for building a house, it red brick. Like for building a house, it looks about that size. And so if you looks about that size. And so if you looks about that size. And so if you imagine you have a home gym or any gym imagine you have a home gym or any gym imagine you have a home gym or any gym and you have a squat rack, imagine and you have a squat rack, imagine and you have a squat rack, imagine having this brick that you could attach having this brick that you could attach having this brick that you could attach to various points of the squat rack and to various points of the squat rack and to various points of the squat rack and then you could attach a pulley or a then you could attach a pulley or a then you could attach a pulley or a handle to it. And it's sort of like a handle to it. And it's sort of like a handle to it. And it's sort of like a portable cable machine except instead of portable cable machine except instead of portable cable machine except instead of a cable machine, it's just this bricksiz a cable machine, it's just this bricksiz a cable machine, it's just this bricksiz pulley that I imagine is uh magnetically pulley that I imagine is uh magnetically pulley that I imagine is uh magnetically creating resistance. So you could say creating resistance. So you could say creating resistance. So you could say make this 400 lb worth of weight and you make this 400 lb worth of weight and you make this 400 lb worth of weight and you pull. But it's special because it's very pull. But it's special because it's very pull. But it's special because it's very precise I believe. precise I believe. precise I believe. >> Right. So there's a couple things there. >> Right. So there's a couple things there. >> Right. So there's a couple things there. One is you you nailed it. It's a bow One is you you nailed it. It's a bow One is you you nailed it. It's a bow flex that's the size of like a shoe box flex that's the size of like a shoe box flex that's the size of like a shoe box or even smaller than a shoe box which is or even smaller than a shoe box which is or even smaller than a shoe box which is pretty cool to put a cable machine pretty cool to put a cable machine pretty cool to put a cable machine inside of such a small thing. So there's inside of such a small thing. So there's inside of such a small thing. So there's first point is small small footprint. first point is small small footprint. first point is small small footprint. That's a big deal because most gym That's a big deal because most gym That's a big deal because most gym equipment is enormous and bulky. The equipment is enormous and bulky. The equipment is enormous and bulky. The second thing is that you can change the second thing is that you can change the second thing is that you can change the the precision you're talking about the precision you're talking about the precision you're talking about specifically is you can change where the specifically is you can change where the specifically is you can change where the resistance happens. So, let's say I go resistance happens. So, let's say I go resistance happens. So, let's say I go pick up a pair of dumbbells. If it's 60 pick up a pair of dumbbells. If it's 60 pick up a pair of dumbbells. If it's 60 lb, then it's 60 lb on the way up of my lb, then it's 60 lb on the way up of my lb, then it's 60 lb on the way up of my curl. It's 60 lb on the way down of my curl. It's 60 lb on the way down of my curl. It's 60 lb on the way down of my curl, right? There's no difference curl, right? There's no difference curl, right? There's no difference there. But the way your muscles work is there. But the way your muscles work is there. But the way your muscles work is that the the the let's say the curling that the the the let's say the curling that the the the let's say the curling up, which is the concentric part of the up, which is the concentric part of the up, which is the concentric part of the motion, and the eccentric, which is the motion, and the eccentric, which is the motion, and the eccentric, which is the bringing it back down, you actually have bringing it back down, you actually have bringing it back down, you actually have totally different strengths. So your totally different strengths. So your totally different strengths. So your eccentric can typically hold have like I eccentric can typically hold have like I eccentric can typically hold have like I don't know somewhere between 20 and 60% don't know somewhere between 20 and 60% don't know somewhere between 20 and 60% more load than your concentric. But if more load than your concentric. But if more load than your concentric. But if you're picking a pair of dumbbells, well you're picking a pair of dumbbells, well you're picking a pair of dumbbells, well you just got to pick the one you're sort you just got to pick the one you're sort you just got to pick the one you're sort of limited by your weaker part which is of limited by your weaker part which is of limited by your weaker part which is your concentric load. So what's actually your concentric load. So what's actually your concentric load. So what's actually happening is that the more important happening is that the more important happening is that the more important part of the movement, the eentric load, part of the movement, the eentric load, part of the movement, the eentric load, you're actually undertraining because you're actually undertraining because you're actually undertraining because you're limited by what you could what you're limited by what you could what you're limited by what you could what you were able to curl. Now what this you were able to curl. Now what this you were able to curl. Now what this machine does, which is kind of great, is machine does, which is kind of great, is machine does, which is kind of great, is that it lets you change the weight. So that it lets you change the weight. So that it lets you change the weight. So you could say, "Hey, on the way up, give you could say, "Hey, on the way up, give you could say, "Hey, on the way up, give me 100 pounds, but on the way down, make me 100 pounds, but on the way down, make me 100 pounds, but on the way down, make it 150." And so that precision of it 150." And so that precision of it 150." And so that precision of changing the the curve of where the changing the the curve of where the changing the the curve of where the resistance happens in the movement, resistance happens in the movement, resistance happens in the movement, apparently, you get like incredible apparently, you get like incredible apparently, you get like incredible progress and gains from this. Now, I progress and gains from this. Now, I progress and gains from this. Now, I don't know how real that is. Like I I don't know how real that is. Like I I don't know how real that is. Like I I don't want to make a claim that I can't don't want to make a claim that I can't don't want to make a claim that I can't back up. I've never used this device, back up. I've never used this device, back up. I've never used this device, but in theory, that makes total sense to but in theory, that makes total sense to but in theory, that makes total sense to me. And I think this is kind of a game me. And I think this is kind of a game me. And I think this is kind of a game changer on multiple fronts. So that's changer on multiple fronts. So that's changer on multiple fronts. So that's it's a game changer in size cuz now you it's a game changer in size cuz now you it's a game changer in size cuz now you can have a piece of equipment anywhere. can have a piece of equipment anywhere. can have a piece of equipment anywhere. >> Well, you still need like um like a you >> Well, you still need like um like a you >> Well, you still need like um like a you still need um an anchor. So you still still need um an anchor. So you still still need um an anchor. So you still need like a squat rack. need like a squat rack. need like a squat rack. >> But it could be a wall. It could be a >> But it could be a wall. It could be a >> But it could be a wall. It could be a tree. It could be like anything. It tree. It could be like anything. It tree. It could be like anything. It doesn't need to be doesn't need to be doesn't need to be >> a tree. Yeah. As long as it could hold >> a tree. Yeah. As long as it could hold >> a tree. Yeah. As long as it could hold like as long as it could hold like 300 like as long as it could hold like 300 like as long as it could hold like 300 or 200 lb worth of force. or 200 lb worth of force. or 200 lb worth of force. >> Yeah. I think it goes up to I think the >> Yeah. I think it goes up to I think the >> Yeah. I think it goes up to I think the max resistance is like 200 I think on max resistance is like 200 I think on max resistance is like 200 I think on their main main skew. their main main skew. their main main skew. >> Yeah. But if like you could use this in >> Yeah. But if like you could use this in >> Yeah. But if like you could use this in lie of a bench press. So you could lie of a bench press. So you could lie of a bench press. So you could actually use as a bench press, but you actually use as a bench press, but you actually use as a bench press, but you would need two of them, one on each would need two of them, one on each would need two of them, one on each side, side, side, >> right? So like, so the so the size is a >> right? So like, so the so the size is a >> right? So like, so the so the size is a big deal, the potential gains you could big deal, the potential gains you could big deal, the potential gains you could get by changing the eentric concentric get by changing the eentric concentric get by changing the eentric concentric loads. And then the third is the weight loads. And then the third is the weight loads. And then the third is the weight of it. So the bulk of the cost of gym of it. So the bulk of the cost of gym of it. So the bulk of the cost of gym equipment is in the fact that you're equipment is in the fact that you're equipment is in the fact that you're shipping like 1,000 lb to someone's shipping like 1,000 lb to someone's shipping like 1,000 lb to someone's house whenever you have to do this house whenever you have to do this house whenever you have to do this or,000bs to a gym. And now if you have or,000bs to a gym. And now if you have or,000bs to a gym. And now if you have this thing the size of a brick, well, this thing the size of a brick, well, this thing the size of a brick, well, it's also the the weight of a brick it's also the the weight of a brick it's also the the weight of a brick pretty much because the resistance is pretty much because the resistance is pretty much because the resistance is from uh the the cable pulley, not from from uh the the cable pulley, not from from uh the the cable pulley, not from like actual weight in the box. So I like actual weight in the box. So I like actual weight in the box. So I think this is a big deal. And this might think this is a big deal. And this might think this is a big deal. And this might like change the way that gyms are made, like change the way that gyms are made, like change the way that gyms are made, home gyms work. People home gyms work. People home gyms work. People >> It actually comes with a battery. You >> It actually comes with a battery. You >> It actually comes with a battery. You charge it. So the way the technology charge it. So the way the technology charge it. So the way the technology works is it has some type of battery and works is it has some type of battery and works is it has some type of battery and you have to but you do have to charge you have to but you do have to charge you have to but you do have to charge it, I think, after every session. But it it, I think, after every session. But it it, I think, after every session. But it is incredible how you can get two or 300 is incredible how you can get two or 300 is incredible how you can get two or 300 I think it's 200 lb like you said. 200 I think it's 200 lb like you said. 200 I think it's 200 lb like you said. 200 lb of force from like a thing that's lb of force from like a thing that's lb of force from like a thing that's this small. this small. this small. >> Well, I think I just sold myself on it >> Well, I think I just sold myself on it >> Well, I think I just sold myself on it on this on this pond. I I'm I'm very on this on this pond. I I'm I'm very on this on this pond. I I'm I'm very curious about something like this. curious about something like this. curious about something like this. >> Did you go down this rabbit hole with uh >> Did you go down this rabbit hole with uh >> Did you go down this rabbit hole with uh when you were making your home gym? when you were making your home gym? when you were making your home gym? >> I tried to go down the rabbit hole. It >> I tried to go down the rabbit hole. It >> I tried to go down the rabbit hole. It was the wrong rabbit hole because the was the wrong rabbit hole because the was the wrong rabbit hole because the people who are interested in this, people who are interested in this, people who are interested in this, they're too interested in the gym they're too interested in the gym they're too interested in the gym equipment. Whereas I'm interested in equipment. Whereas I'm interested in equipment. Whereas I'm interested in like the MTV cribs or what's it like pit like the MTV cribs or what's it like pit like the MTV cribs or what's it like pit my pit my ride. It's like, hey, how do I my pit my ride. It's like, hey, how do I my pit my ride. It's like, hey, how do I turn a kind of generic space into a cool turn a kind of generic space into a cool turn a kind of generic space into a cool space space space >> very quickly and what are like most bang >> very quickly and what are like most bang >> very quickly and what are like most bang for my buck materials? I'm not trying to for my buck materials? I'm not trying to for my buck materials? I'm not trying to stuff it with equipment cuz the way I stuff it with equipment cuz the way I stuff it with equipment cuz the way I train, like our training model is much train, like our training model is much train, like our training model is much more functional anyway. It's movement more functional anyway. It's movement more functional anyway. It's movement based. It's not I don't want 15 bulky based. It's not I don't want 15 bulky based. It's not I don't want 15 bulky like static machines or racks that I like static machines or racks that I like static machines or racks that I need to to work on. need to to work on. need to to work on. >> Yeah. Look, on one hand, I'm like, dude, >> Yeah. Look, on one hand, I'm like, dude, >> Yeah. Look, on one hand, I'm like, dude, 45 lbs is 45 lbs regardless of like how 45 lbs is 45 lbs regardless of like how 45 lbs is 45 lbs regardless of like how nice it is. And like I lift things up nice it is. And like I lift things up nice it is. And like I lift things up and I put them down. That's like what and I put them down. That's like what and I put them down. That's like what the exercise is. But then on the other the exercise is. But then on the other the exercise is. But then on the other side, there's like gadget nerds, of side, there's like gadget nerds, of side, there's like gadget nerds, of which I am one of those guys. And so, which I am one of those guys. And so, which I am one of those guys. And so, uh, I'm in the category of people who uh, I'm in the category of people who uh, I'm in the category of people who just love browsing this gym stuff. just love browsing this gym stuff. just love browsing this gym stuff. There's this guy named Coupe Mitchell There's this guy named Coupe Mitchell There's this guy named Coupe Mitchell that I met I think in 2020 because or 19 that I met I think in 2020 because or 19 that I met I think in 2020 because or 19 when I was building my home gym. And when I was building my home gym. And when I was building my home gym. And he's been reviewing stuff for years and he's been reviewing stuff for years and he's been reviewing stuff for years and it's a really good channel and it was it's a really good channel and it was it's a really good channel and it was hilarious. Hermosi did this video with hilarious. Hermosi did this video with hilarious. Hermosi did this video with him and this was the one time where I've him and this was the one time where I've him and this was the one time where I've seen Alex like can seen Alex like can seen Alex like can >> he was asking the questions like you >> he was asking the questions like you >> he was asking the questions like you know he's always people are always know he's always people are always know he's always people are always asking him questions and it was really asking him questions and it was really asking him questions and it was really cool and they were nerding out for about cool and they were nerding out for about cool and they were nerding out for about 30 minutes about this vulture thing. 30 minutes about this vulture thing. 30 minutes about this vulture thing. >> Well you were you were my version of >> Well you were you were my version of >> Well you were you were my version of this cuz when I was building my home gym this cuz when I was building my home gym this cuz when I was building my home gym I was like hey tell me what I need to do I was like hey tell me what I need to do I was like hey tell me what I need to do and you were like hey uh I was like what and you were like hey uh I was like what and you were like hey uh I was like what do I need to do for the flooring do I need to do for the flooring do I need to do for the flooring >> horse stall mats? >> horse stall mats? >> horse stall mats? >> Yeah you were like hey get these horse >> Yeah you were like hey get these horse >> Yeah you were like hey get these horse mats it's uh go to this barn website. mats it's uh go to this barn website. mats it's uh go to this barn website. Yeah. Yeah. Yeah. >> And get these things that horses like >> And get these things that horses like >> And get these things that horses like poop on or stand on. And I was like, poop on or stand on. And I was like, poop on or stand on. And I was like, "What? Are you sure?" And I bought them. "What? Are you sure?" And I bought them. "What? Are you sure?" And I bought them. They're amazing. They're great. They're amazing. They're great. They're amazing. They're great. >> Yeah. >> Yeah. >> Yeah. >> If they get out of what do you call like >> If they get out of what do you call like >> If they get out of what do you call like alignment or alignment or alignment or >> I have a solution for that. >> I have a solution for that. >> I have a solution for that. >> Total pain for that. Oh, okay. I need >> Total pain for that. Oh, okay. I need >> Total pain for that. Oh, okay. I need this. What's What's the solution? this. What's What's the solution? this. What's What's the solution? >> So, you have you ever looked inside of >> So, you have you ever looked inside of >> So, you have you ever looked inside of like a garage or or a barn there when like a garage or or a barn there when like a garage or or a barn there when when when the when it comes together when when the when it comes together when when the when it comes together where the 2x4s come together to form the where the 2x4s come together to form the where the 2x4s come together to form the um the angle of like the home, they um the angle of like the home, they um the angle of like the home, they usually use this like piece of metal usually use this like piece of metal usually use this like piece of metal that has nails on it. You put those on that has nails on it. You put those on that has nails on it. You put those on the bottom of the mat. So, you lift the the bottom of the mat. So, you lift the the bottom of the mat. So, you lift the mats up and you put these little things mats up and you put these little things mats up and you put these little things and it nails them down. and it nails them down. and it nails them down. >> So, then they don't move. Is that the >> So, then they don't move. Is that the >> So, then they don't move. Is that the idea? idea? idea? >> Imagine a thing that looks like a >> Imagine a thing that looks like a >> Imagine a thing that looks like a post-it note, but that post-it note is post-it note, but that post-it note is post-it note, but that post-it note is made out of metal. And on top of the made out of metal. And on top of the made out of metal. And on top of the metal on top of the Post-it note part is metal on top of the Post-it note part is metal on top of the Post-it note part is like tons of little like tacks, like like tons of little like tacks, like like tons of little like tacks, like little like uh little little uh nails. little like uh little little uh nails. little like uh little little uh nails. And so, you just set it on you set it on And so, you just set it on you set it on And so, you just set it on you set it on the ground, you put the mats on top of the ground, you put the mats on top of the ground, you put the mats on top of it, so it like comes like the seam comes it, so it like comes like the seam comes it, so it like comes like the seam comes together and then you just smack it down together and then you just smack it down together and then you just smack it down really hard. really hard. really hard. >> I see. Okay, that makes sense. Yeah, I >> I see. Okay, that makes sense. Yeah, I >> I see. Okay, that makes sense. Yeah, I needed that. Uh, needed that. Uh, needed that. Uh, >> I think it's called a uh uh you'll find >> I think it's called a uh uh you'll find >> I think it's called a uh uh you'll find it in the roofing section of Home Depot. >> What's What's the third trend? >> What's What's the third trend? >> Next trend. Physical AI. All right. So, >> Next trend. Physical AI. All right. So, >> Next trend. Physical AI. All right. So, um I think you're going to hear this um I think you're going to hear this um I think you're going to hear this phrase a lot. And I think people when phrase a lot. And I think people when phrase a lot. And I think people when they normally say it, they're saying it they normally say it, they're saying it they normally say it, they're saying it for robots. They're talking about for robots. They're talking about for robots. They're talking about optimist. They're talking about uh the optimist. They're talking about uh the optimist. They're talking about uh the figure robot. They're talking about like figure robot. They're talking about like figure robot. They're talking about like humano robots. I'm talking about humano robots. I'm talking about humano robots. I'm talking about something different. I'm talking about something different. I'm talking about something different. I'm talking about almost like these gimmick devices where almost like these gimmick devices where almost like these gimmick devices where you can you just put AI in anything. So, you can you just put AI in anything. So, you can you just put AI in anything. So, here's an example. Uh, have you ever here's an example. Uh, have you ever here's an example. Uh, have you ever seen uh ads for this thing called seen uh ads for this thing called seen uh ads for this thing called Plaude? Plaude? Plaude? >> No. No. >> No. No. >> No. No. >> Could use a better name. P L A U D. I >> Could use a better name. P L A U D. I >> Could use a better name. P L A U D. I bought this thing. I don't use it. Just bought this thing. I don't use it. Just bought this thing. I don't use it. Just this is like an anti-endorsement. I this is like an anti-endorsement. I this is like an anti-endorsement. I don't use it. I think it was kind of don't use it. I think it was kind of don't use it. I think it was kind of junk. But this company has done hund00 junk. But this company has done hund00 junk. But this company has done hund00 million in revenue on this device. million in revenue on this device. million in revenue on this device. >> Oh, I have heard of this. I the the >> Oh, I have heard of this. I the the >> Oh, I have heard of this. I the the promise of it is amazing. It's so and promise of it is amazing. It's so and promise of it is amazing. It's so and maybe it's better now. I maybe ordered maybe it's better now. I maybe ordered maybe it's better now. I maybe ordered the early version and it was definitely the early version and it was definitely the early version and it was definitely like the Wish.com like type of like the Wish.com like type of like the Wish.com like type of experience, but the premise of this is experience, but the premise of this is experience, but the premise of this is it looks like a business card almost or it looks like a business card almost or it looks like a business card almost or this is what it did. It looked like a this is what it did. It looked like a this is what it did. It looked like a business card, but it basically is like business card, but it basically is like business card, but it basically is like a physical meeting recorder. So, you a physical meeting recorder. So, you a physical meeting recorder. So, you could bring this to any meeting. You could bring this to any meeting. You could bring this to any meeting. You could put this on the table and it'll could put this on the table and it'll could put this on the table and it'll record your conversation. And it's record your conversation. And it's record your conversation. And it's something you could use for your own something you could use for your own something you could use for your own notes, just talking out loud at your notes, just talking out loud at your notes, just talking out loud at your home office or um again if you're at a home office or um again if you're at a home office or um again if you're at a at a at a meeting with somebody. I think at a at a meeting with somebody. I think at a at a meeting with somebody. I think the big use case actually that they say the big use case actually that they say the big use case actually that they say is student notes. So students bring this is student notes. So students bring this is student notes. So students bring this to class lectures. And I think that's to class lectures. And I think that's to class lectures. And I think that's where they found like really fast growth where they found like really fast growth where they found like really fast growth was, oh cool, if I go to class, this was, oh cool, if I go to class, this was, oh cool, if I go to class, this thing will record it. It'll transcribe thing will record it. It'll transcribe thing will record it. It'll transcribe it. It's like what uh Fathom and some of it. It's like what uh Fathom and some of it. It's like what uh Fathom and some of these other like um meeting recorders these other like um meeting recorders these other like um meeting recorders are doing for the business world, they are doing for the business world, they are doing for the business world, they were doing for classrooms. So this thing were doing for classrooms. So this thing were doing for classrooms. So this thing kind of took off and I think there's a kind of took off and I think there's a kind of took off and I think there's a lot of things in this genre. So there's lot of things in this genre. So there's lot of things in this genre. So there's teddy bears where um now your teddy bear teddy bears where um now your teddy bear teddy bears where um now your teddy bear comes with essentially like chat GBT comes with essentially like chat GBT comes with essentially like chat GBT inside. So um I have a couple of these inside. So um I have a couple of these inside. So um I have a couple of these like for my kids. Again, still all in like for my kids. Again, still all in like for my kids. Again, still all in the janky state. Nothing that I would be the janky state. Nothing that I would be the janky state. Nothing that I would be like this is good yet, but it's like this is good yet, but it's like this is good yet, but it's definitely where the puck is going. definitely where the puck is going. definitely where the puck is going. >> Wasn't one of them incubated in your >> Wasn't one of them incubated in your >> Wasn't one of them incubated in your buddy's uh buddy's uh buddy's uh >> Yeah, Fink has one that that that was >> Yeah, Fink has one that that that was >> Yeah, Fink has one that that that was being incubated there. being incubated there. being incubated there. >> It had the best launch video I've ever >> It had the best launch video I've ever >> It had the best launch video I've ever seen. It was basically this like like seen. It was basically this like like seen. It was basically this like like nerdy engineer type uh a guy like nerdy engineer type uh a guy like nerdy engineer type uh a guy like sitting there and the bear was saying sitting there and the bear was saying sitting there and the bear was saying like farcon you're you're such a nerd like farcon you're you're such a nerd like farcon you're you're such a nerd you're always talking to a bunch of you're always talking to a bunch of you're always talking to a bunch of robots and he's like this like nerdy robots and he's like this like nerdy robots and he's like this like nerdy guys like having a conversation with a guys like having a conversation with a guys like having a conversation with a robot. It was hilarious. robot. It was hilarious. robot. It was hilarious. >> Yeah. Uh that's the idea. So um it's a >> Yeah. Uh that's the idea. So um it's a >> Yeah. Uh that's the idea. So um it's a talking toy. I think uh Fatine is the talking toy. I think uh Fatine is the talking toy. I think uh Fatine is the guy who's guy who's guy who's called magical toys.com is the name of called magical toys.com is the name of called magical toys.com is the name of theirs. They gave me like a really early theirs. They gave me like a really early theirs. They gave me like a really early prototype of this thing. like you could prototype of this thing. like you could prototype of this thing. like you could literally it's like the bear on the literally it's like the bear on the literally it's like the bear on the front and then there was like a control front and then there was like a control front and then there was like a control control board like dangling out the back control board like dangling out the back control board like dangling out the back like open wires. So you know it I got like open wires. So you know it I got like open wires. So you know it I got like the earliest prototype so I don't like the earliest prototype so I don't like the earliest prototype so I don't know how good the newest one is but know how good the newest one is but know how good the newest one is but again this is where the world is going again this is where the world is going again this is where the world is going where your toys are going to be able to where your toys are going to be able to where your toys are going to be able to talk to kids to teach your kids. They're talk to kids to teach your kids. They're talk to kids to teach your kids. They're going to be interactive in a open world going to be interactive in a open world going to be interactive in a open world way. So a lot of toys today are way. So a lot of toys today are way. So a lot of toys today are interactive but it's just hardcoded like interactive but it's just hardcoded like interactive but it's just hardcoded like you push this button it's saying you push this button it's saying you push this button it's saying itsybitsy spider. You push this button itsybitsy spider. You push this button itsybitsy spider. You push this button it's going to say hello. Well these toys it's going to say hello. Well these toys it's going to say hello. Well these toys can do anything. And so once this works, can do anything. And so once this works, can do anything. And so once this works, it's gonna be kind of amazing. When my it's gonna be kind of amazing. When my it's gonna be kind of amazing. When my kids ride in our car, we have a Tesla kids ride in our car, we have a Tesla kids ride in our car, we have a Tesla and Tesla has AI built in. And so I and Tesla has AI built in. And so I and Tesla has AI built in. And so I would say on half the rides, we just pop would say on half the rides, we just pop would say on half the rides, we just pop her pop the AI open and we're like, her pop the AI open and we're like, her pop the AI open and we're like, "Hey, we're playing guess the animal "Hey, we're playing guess the animal "Hey, we're playing guess the animal like come up with, you know, come up like come up with, you know, come up like come up with, you know, come up with animals. We're going to guess or uh with animals. We're going to guess or uh with animals. We're going to guess or uh how does like you know, where does the how does like you know, where does the how does like you know, where does the earth come from, right? Like the earth come from, right? Like the earth come from, right? Like the questions my son has and I'm like this questions my son has and I'm like this questions my son has and I'm like this is pretty hard to say like what's older, is pretty hard to say like what's older, is pretty hard to say like what's older, the you know, the sun or the moon?" You the you know, the sun or the moon?" You the you know, the sun or the moon?" You know, things like that. And then she know, things like that. And then she know, things like that. And then she explained where did who invented explained where did who invented explained where did who invented chocolate? We learned this the other chocolate? We learned this the other chocolate? We learned this the other day. Do you know who invented chocolate day. Do you know who invented chocolate day. Do you know who invented chocolate by the way? by the way? by the way? >> No idea. >> No idea. >> No idea. >> So this is kind of a crazy story. Thank >> So this is kind of a crazy story. Thank >> So this is kind of a crazy story. Thank you AI for telling me this story in the you AI for telling me this story in the you AI for telling me this story in the car. car. car. >> So chocolate was uh initially they took >> So chocolate was uh initially they took >> So chocolate was uh initially they took the cocoa beans or it was like where the cocoa beans or it was like where the cocoa beans or it was like where does chocolate come from? It's like oh does chocolate come from? It's like oh does chocolate come from? It's like oh these like cacao trees these like cacao trees these like cacao trees >> like a nasty bean, right? It's like >> like a nasty bean, right? It's like >> like a nasty bean, right? It's like >> you think this nasty bean it's bitter. >> you think this nasty bean it's bitter. >> you think this nasty bean it's bitter. But then if you roast it and you did But then if you roast it and you did But then if you roast it and you did whatever and then you add sugar, you add whatever and then you add sugar, you add whatever and then you add sugar, you add butter, you add all this stuff, it butter, you add all this stuff, it butter, you add all this stuff, it becomes like milk chocolate that we all becomes like milk chocolate that we all becomes like milk chocolate that we all like. So I was like whoa whoa whoa whoa. like. So I was like whoa whoa whoa whoa. like. So I was like whoa whoa whoa whoa. >> Yeah. Yeah, >> Yeah. Yeah, >> Yeah. Yeah, >> who would have thought of that? Who >> who would have thought of that? Who >> who would have thought of that? Who would have took the nut and like got to would have took the nut and like got to would have took the nut and like got to chocolate bar at the end? Like that chocolate bar at the end? Like that chocolate bar at the end? Like that sounds like an insane leap and AI was sounds like an insane leap and AI was sounds like an insane leap and AI was like, "Well, here's the progression." like, "Well, here's the progression." like, "Well, here's the progression." Actually, first they took the the cacao Actually, first they took the the cacao Actually, first they took the the cacao thing and then they put it just in a thing and then they put it just in a thing and then they put it just in a drink and it was a spicy kind of bitter drink and it was a spicy kind of bitter drink and it was a spicy kind of bitter drink, more like a coffee, but they drink, more like a coffee, but they drink, more like a coffee, but they thought it had these like benefits and thought it had these like benefits and thought it had these like benefits and so it was really popular for that. So so it was really popular for that. So so it was really popular for that. So then this doctor named like something then this doctor named like something then this doctor named like something fry he believed in the the the medical fry he believed in the the the medical fry he believed in the the the medical benefits of the drink and then his he benefits of the drink and then his he benefits of the drink and then his he had stopped being a doctor and his had stopped being a doctor and his had stopped being a doctor and his family had made a industrial plant to family had made a industrial plant to family had made a industrial plant to make the drink but in order to increase make the drink but in order to increase make the drink but in order to increase demand he had this idea to experiment to demand he had this idea to experiment to demand he had this idea to experiment to turn it into a bar like a snack bar and turn it into a bar like a snack bar and turn it into a bar like a snack bar and then the bar was too bitter. Like the then the bar was too bitter. Like the then the bar was too bitter. Like the bitterness was okay in the drink form bitterness was okay in the drink form bitterness was okay in the drink form but it wasn't that good in the bar form. but it wasn't that good in the bar form. but it wasn't that good in the bar form. So he's like we'll just add a [ __ ] ton So he's like we'll just add a [ __ ] ton So he's like we'll just add a [ __ ] ton of sugar to this and like see if we can of sugar to this and like see if we can of sugar to this and like see if we can make this good. and he created the make this good. and he created the make this good. and he created the chocolate bar. chocolate bar. chocolate bar. >> That's pretty awesome. Um, >> That's pretty awesome. Um, >> That's pretty awesome. Um, >> so physical AI, small little either, you >> so physical AI, small little either, you >> so physical AI, small little either, you know, oneoff devices, baking chips into know, oneoff devices, baking chips into know, oneoff devices, baking chips into toys, chips into different different toys, chips into different different toys, chips into different different objects in the house. I think this is objects in the house. I think this is objects in the house. I think this is going to become more and more popular. going to become more and more popular. going to become more and more popular. >> When you said physical AI, there's this >> When you said physical AI, there's this >> When you said physical AI, there's this guy who uh just applied to join Hampton. guy who uh just applied to join Hampton. guy who uh just applied to join Hampton. It's called the handy.com. Have you seen It's called the handy.com. Have you seen It's called the handy.com. Have you seen the handy? the handy? the handy? >> I think I've been to this website. Might >> I think I've been to this website. Might >> I think I've been to this website. Might be saved, bookmarked. be saved, bookmarked. be saved, bookmarked. >> All right. Uh, I'm here. What am I What >> All right. Uh, I'm here. What am I What >> All right. Uh, I'm here. What am I What am I looking at? Someone male interact. am I looking at? Someone male interact. am I looking at? Someone male interact. Oh, okay. All right. It was It was what Oh, okay. All right. It was It was what Oh, okay. All right. It was It was what you were joking about. I thought that you were joking about. I thought that you were joking about. I thought that was like a was like a was like a >> Oh, yeah. >> Oh, yeah. >> Oh, yeah. >> Get your mind out of the gutter. It's >> Get your mind out of the gutter. It's >> Get your mind out of the gutter. It's actually going to save lives. Nope. It's actually going to save lives. Nope. It's actually going to save lives. Nope. It's not. not. not. >> Uh, no. I'm like, I'm being as clinical >> Uh, no. I'm like, I'm being as clinical >> Uh, no. I'm like, I'm being as clinical as one could be. I'm just going to read as one could be. I'm just going to read as one could be. I'm just going to read you exactly what it says. The number one you exactly what it says. The number one you exactly what it says. The number one male interactive stroker. The top rated male interactive stroker. The top rated male interactive stroker. The top rated male sex toy with perfect sync to adult male sex toy with perfect sync to adult male sex toy with perfect sync to adult videos on VR. videos on VR. videos on VR. >> Top rated how and where is what I want >> Top rated how and where is what I want >> Top rated how and where is what I want to know. Let's get some source cited on to know. Let's get some source cited on to know. Let's get some source cited on that. But it says that it says they've that. But it says that it says they've that. But it says that it says they've sold 200,000 of these things like on on sold 200,000 of these things like on on sold 200,000 of these things like on on the website. the website. the website. >> So this guy applies to Hampton and >> So this guy applies to Hampton and >> So this guy applies to Hampton and you're like instant acceptance. Skip the you're like instant acceptance. Skip the you're like instant acceptance. Skip the application process. Come on in. application process. Come on in. application process. Come on in. >> Well, we like do these weekly meetings >> Well, we like do these weekly meetings >> Well, we like do these weekly meetings where we discuss like who who who has where we discuss like who who who has where we discuss like who who who has applied and like do we have a good group applied and like do we have a good group applied and like do we have a good group for them or not? And it's pretty funny for them or not? And it's pretty funny for them or not? And it's pretty funny to be like yeah like uh the handy guy. to be like yeah like uh the handy guy. to be like yeah like uh the handy guy. Uh Uh Uh it's just kind of a Yeah, it's it's just kind of a Yeah, it's it's just kind of a Yeah, it's definitely weird but it's pretty funny. definitely weird but it's pretty funny. definitely weird but it's pretty funny. >> There's a tab on their website. So, it's >> There's a tab on their website. So, it's >> There's a tab on their website. So, it's like products, bundles, accessories, and like products, bundles, accessories, and like products, bundles, accessories, and then the last tab of the navigation menu then the last tab of the navigation menu then the last tab of the navigation menu just goes, "Oh, >> oh man, this is weird." Oh, I think I >> oh man, this is weird." Oh, I think I know what they're saying this is. know what they're saying this is. know what they're saying this is. >> So, I don't think this is AI, >> So, I don't think this is AI, >> So, I don't think this is AI, but uh but maybe it could be someday. but uh but maybe it could be someday. but uh but maybe it could be someday. >> What's the uh fourth? >> What's the uh fourth? >> What's the uh fourth? >> Okay, so my next trend is too many >> Okay, so my next trend is too many >> Okay, so my next trend is too many podcasts, too little time. So, I don't podcasts, too little time. So, I don't podcasts, too little time. So, I don't know if you've seen, know if you've seen, know if you've seen, >> is that what a trend means? >> is that what a trend means? >> is that what a trend means? >> This insane explosion in the number of >> This insane explosion in the number of >> This insane explosion in the number of highquality podcasts done by highquality highquality podcasts done by highquality highquality podcasts done by highquality people. So, there's one that this guy people. So, there's one that this guy people. So, there's one that this guy did with his he the the podcast was um did with his he the the podcast was um did with his he the the podcast was um from this guy Ti Morris. Ti Morris. It's from this guy Ti Morris. Ti Morris. It's from this guy Ti Morris. Ti Morris. It's a podcast called Relentless. So, just a podcast called Relentless. So, just a podcast called Relentless. So, just shout out to to him. I don't know him, shout out to to him. I don't know him, shout out to to him. I don't know him, but uh I thought it caught my eye. I've but uh I thought it caught my eye. I've but uh I thought it caught my eye. I've had so many people uh like reach out. had so many people uh like reach out. had so many people uh like reach out. There's a guy name Mark Brazil who I There's a guy name Mark Brazil who I There's a guy name Mark Brazil who I like who's got a podcast and he was like like who's got a podcast and he was like like who's got a podcast and he was like does everyone know how much money can be does everyone know how much money can be does everyone know how much money can be made in podcasting? Like all these made in podcasting? Like all these made in podcasting? Like all these people are like discovering this about people are like discovering this about people are like discovering this about how strong this medium is for how strong this medium is for how strong this medium is for engagement. engagement. engagement. >> All right. So look at this podcast. Do >> All right. So look at this podcast. Do >> All right. So look at this podcast. Do you see what I'm looking at? you see what I'm looking at? you see what I'm looking at? >> Yeah. >> Yeah. >> Yeah. >> With like get a Cybertruck tonight if >> With like get a Cybertruck tonight if >> With like get a Cybertruck tonight if you can get a training run on these GPUs you can get a training run on these GPUs you can get a training run on these GPUs in 20. in 20. in 20. >> So this guy just describe what you're >> So this guy just describe what you're >> So this guy just describe what you're seeing. seeing. seeing. >> Wow. He's actually recording a podcast >> Wow. He's actually recording a podcast >> Wow. He's actually recording a podcast outside on a huge building. outside on a huge building. outside on a huge building. >> Yeah. And I think by the way it's not >> Yeah. And I think by the way it's not >> Yeah. And I think by the way it's not that hard. Like I think what he's doing that hard. Like I think what he's doing that hard. Like I think what he's doing is you know like these apartment is you know like these apartment is you know like these apartment complexes in San Francisco where like complexes in San Francisco where like complexes in San Francisco where like there's like a oh we have like a rooftop there's like a oh we have like a rooftop there's like a oh we have like a rooftop thing with like a shuffle board and like thing with like a shuffle board and like thing with like a shuffle board and like a grill that nobody's going to use cuz a grill that nobody's going to use cuz a grill that nobody's going to use cuz it's like cold and but if you had it's like cold and but if you had it's like cold and but if you had friends which you don't but if you did friends which you don't but if you did friends which you don't but if you did they could hang out here but they won't they could hang out here but they won't they could hang out here but they won't cuz it's cold. Our version of that when cuz it's cold. Our version of that when cuz it's cold. Our version of that when Sean and I like started making like a Sean and I like started making like a Sean and I like started making like a podcast it was let's just make our love podcast it was let's just make our love podcast it was let's just make our love seats bright red. seats bright red. seats bright red. >> Yeah, that's what I'm saying. We were >> Yeah, that's what I'm saying. We were >> Yeah, that's what I'm saying. We were like cavemen in the podcasting game like cavemen in the podcasting game like cavemen in the podcasting game right now. So, this guy basically has right now. So, this guy basically has right now. So, this guy basically has this like fireside chat literally by the this like fireside chat literally by the this like fireside chat literally by the fire. He's talking to some uh like a fire. He's talking to some uh like a fire. He's talking to some uh like a technical staff member at XAI and the technical staff member at XAI and the technical staff member at XAI and the guy's sharing a bunch of like Elon guy's sharing a bunch of like Elon guy's sharing a bunch of like Elon stories. So, you know what? stories. So, you know what? stories. So, you know what? >> I'm in. Guess what? Guess what? I'm >> I'm in. Guess what? Guess what? I'm >> I'm in. Guess what? Guess what? I'm definitely in on that. And so, I'm definitely in on that. And so, I'm definitely in on that. And so, I'm listening to this and then the next listening to this and then the next listening to this and then the next podcast I see is Joe Londale, who's a podcast I see is Joe Londale, who's a podcast I see is Joe Londale, who's a billionaire and, you know, probably billionaire and, you know, probably billionaire and, you know, probably going to be like in the 10 richest going to be like in the 10 richest going to be like in the 10 richest people on earth at some point. like the people on earth at some point. like the people on earth at some point. like the uh Joe Lansdale is talking to Joe Gabby, uh Joe Lansdale is talking to Joe Gabby, uh Joe Lansdale is talking to Joe Gabby, the guy who created Airbnb, and they're the guy who created Airbnb, and they're the guy who created Airbnb, and they're in like a warehouse and it's well lit in like a warehouse and it's well lit in like a warehouse and it's well lit and they're talking about, you know, and they're talking about, you know, and they're talking about, you know, Joe's time at the White House now cuz Joe's time at the White House now cuz Joe's time at the White House now cuz he's the chief design officer of he's the chief design officer of he's the chief design officer of America. And I'm like, there's been this America. And I'm like, there's been this America. And I'm like, there's been this absolute explosion of podcasts. Um, and absolute explosion of podcasts. Um, and absolute explosion of podcasts. Um, and this is in every industry. In the sports this is in every industry. In the sports this is in every industry. In the sports industry, this is the same thing. You industry, this is the same thing. You industry, this is the same thing. You know, I grew up, the first podcast I know, I grew up, the first podcast I know, I grew up, the first podcast I ever listened to was Bill Simmons. I ever listened to was Bill Simmons. I ever listened to was Bill Simmons. I used to listen to him back in 2007, but used to listen to him back in 2007, but used to listen to him back in 2007, but in college when he used to like have to in college when he used to like have to in college when he used to like have to like download from the RSS feed and you like download from the RSS feed and you like download from the RSS feed and you know he had like Ronald Jenkins doing know he had like Ronald Jenkins doing know he had like Ronald Jenkins doing his intro music type of deal and now his intro music type of deal and now his intro music type of deal and now sports podcasts are like well here's sports podcasts are like well here's sports podcasts are like well here's LeBron has his own podcast called Mind LeBron has his own podcast called Mind LeBron has his own podcast called Mind the Game where he's sipping wine talking the Game where he's sipping wine talking the Game where he's sipping wine talking to JJ Reick the future Lakers coach and to JJ Reick the future Lakers coach and to JJ Reick the future Lakers coach and they're just talking X's and O's and they're just talking X's and O's and they're just talking X's and O's and then oh guess what um you know Max then oh guess what um you know Max then oh guess what um you know Max Kellerman he's not on TV anymore so so Kellerman he's not on TV anymore so so Kellerman he's not on TV anymore so so Max Kellerman who goes from the number Max Kellerman who goes from the number Max Kellerman who goes from the number one TV show to now creates a podcast one TV show to now creates a podcast one TV show to now creates a podcast with Rich Paul, LeBron's like longtime with Rich Paul, LeBron's like longtime with Rich Paul, LeBron's like longtime friend and sport like the number one friend and sport like the number one friend and sport like the number one sports agent in basketball. They're sports agent in basketball. They're sports agent in basketball. They're going to they're going to talk shop. So going to they're going to talk shop. So going to they're going to talk shop. So like the amount the the type of people like the amount the the type of people like the amount the the type of people who are getting into this industry, the who are getting into this industry, the who are getting into this industry, the quality of production and sets like our quality of production and sets like our quality of production and sets like our friend Chris Williamson is doing like friend Chris Williamson is doing like friend Chris Williamson is doing like IMAX 4K like you know your phone starts IMAX 4K like you know your phone starts IMAX 4K like you know your phone starts rumbling when an insight happens like I rumbling when an insight happens like I rumbling when an insight happens like I don't know what he's doing with don't know what he's doing with don't know what he's doing with production value and then you have the production value and then you have the production value and then you have the volume the overall volume that comes volume the overall volume that comes volume the overall volume that comes from this and I think it's because of from this and I think it's because of from this and I think it's because of what you said podcasts went from niche what you said podcasts went from niche what you said podcasts went from niche and nerdy to now kind of cool cool and nerdy to now kind of cool cool and nerdy to now kind of cool cool people do them. people think you can people do them. people think you can people do them. people think you can make a lot of money doing them, which I make a lot of money doing them, which I make a lot of money doing them, which I think is not as true as people think. think is not as true as people think. think is not as true as people think. And I think there's this big problem, And I think there's this big problem, And I think there's this big problem, which is what I call the shelf space which is what I call the shelf space which is what I call the shelf space problem, which is that a podcast is problem, which is that a podcast is problem, which is that a podcast is great when you have listeners because great when you have listeners because great when you have listeners because it's like an hour in their ears and it's it's like an hour in their ears and it's it's like an hour in their ears and it's habitual and it becomes a part of their habitual and it becomes a part of their habitual and it becomes a part of their day when they're commuting or they're at day when they're commuting or they're at day when they're commuting or they're at work or they're doing chores or they're work or they're doing chores or they're work or they're doing chores or they're going for a run or the gym. going for a run or the gym. going for a run or the gym. And I'm I'm glad we're that for some And I'm I'm glad we're that for some And I'm I'm glad we're that for some number of people, but the reality is number of people, but the reality is number of people, but the reality is like you only have so many idle hours like you only have so many idle hours like you only have so many idle hours where you're going to listen to where you're going to listen to where you're going to listen to podcasts. And so the number of podcast podcasts. And so the number of podcast podcasts. And so the number of podcast might 10x 50x and it has over the last, might 10x 50x and it has over the last, might 10x 50x and it has over the last, you know, 10 years or so. But the number you know, 10 years or so. But the number you know, 10 years or so. But the number of podcast listeners and listening space of podcast listeners and listening space of podcast listeners and listening space hasn't gone up in that same way. And I hasn't gone up in that same way. And I hasn't gone up in that same way. And I think that dam has broken. And now think that dam has broken. And now think that dam has broken. And now what's happened is I think a couple what's happened is I think a couple what's happened is I think a couple things are going to happen. There's things are going to happen. There's things are going to happen. There's going to be too many podcasts that are going to be too many podcasts that are going to be too many podcasts that are bad and boring. So that's happening bad and boring. So that's happening bad and boring. So that's happening already. I think there's going to be a already. I think there's going to be a already. I think there's going to be a disillusionment when people realize how disillusionment when people realize how disillusionment when people realize how much time, money, and effort goes into much time, money, and effort goes into much time, money, and effort goes into podcasting well and you don't get uh podcasting well and you don't get uh podcasting well and you don't get uh fame and money back. And then I think fame and money back. And then I think fame and money back. And then I think the the the trick and what's happening the the the trick and what's happening the the the trick and what's happening this the the the savior in this case is this the the the savior in this case is this the the the savior in this case is clips. And so I think podcasts are just clips. And so I think podcasts are just clips. And so I think podcasts are just becoming clip farms. becoming clip farms. becoming clip farms. >> That's not where real engagement is. But >> That's not where real engagement is. But >> That's not where real engagement is. But I think that's what that's what all I think that's what that's what all I think that's what that's what all these people are going to use as their these people are going to use as their these people are going to use as their moral victory, which is uh oh look how moral victory, which is uh oh look how moral victory, which is uh oh look how many people liked that clip on Twitter many people liked that clip on Twitter many people liked that clip on Twitter or Tik Tok and they're going to make a or Tik Tok and they're going to make a or Tik Tok and they're going to make a the pod is a clip farm and whether the pod is a clip farm and whether the pod is a clip farm and whether anybody listens as a pod or not doesn't anybody listens as a pod or not doesn't anybody listens as a pod or not doesn't really matter. This is I mean TBPN I really matter. This is I mean TBPN I really matter. This is I mean TBPN I think is doing the best at that. Um but think is doing the best at that. Um but think is doing the best at that. Um but but that's where I think all this is but that's where I think all this is but that's where I think all this is going. going. going. >> I think that um what a lot of people >> I think that um what a lot of people >> I think that um what a lot of people Okay, and we we have I think made Okay, and we we have I think made Okay, and we we have I think made mistakes uh on this path a lot as well. mistakes uh on this path a lot as well. mistakes uh on this path a lot as well. I think a lot of people think that just I think a lot of people think that just I think a lot of people think that just because you see the video and um that's because you see the video and um that's because you see the video and um that's what gets your attention because it is what gets your attention because it is what gets your attention because it is cooler. The reality is is that you just cooler. The reality is is that you just cooler. The reality is is that you just said that it's hours and ears and that a said that it's hours and ears and that a said that it's hours and ears and that a lot of the shiny stuff really doesn't lot of the shiny stuff really doesn't lot of the shiny stuff really doesn't matter. The content just needs to be matter. The content just needs to be matter. The content just needs to be good and it needs to be consistent and good and it needs to be consistent and good and it needs to be consistent and it has to have a unique perspective and it has to have a unique perspective and it has to have a unique perspective and it is all in your ear. It's audio is it is all in your ear. It's audio is it is all in your ear. It's audio is what matters more than anything. And what matters more than anything. And what matters more than anything. And like there's been times where we've like there's been times where we've like there's been times where we've talked about something like in minute 55 talked about something like in minute 55 talked about something like in minute 55 of this podcast and people on the of this podcast and people on the of this podcast and people on the streets will bring it up and they didn't streets will bring it up and they didn't streets will bring it up and they didn't watch that on YouTube. They're listening watch that on YouTube. They're listening watch that on YouTube. They're listening to it while they're working out. If if to it while they're working out. If if to it while they're working out. If if you're working out and in fact if you're you're working out and in fact if you're you're working out and in fact if you're listening to this on your ears, go to listening to this on your ears, go to listening to this on your ears, go to Spotify right now and just like tell us Spotify right now and just like tell us Spotify right now and just like tell us what you're doing right now. I'm curious what you're doing right now. I'm curious what you're doing right now. I'm curious in the comments. But um people aren't in the comments. But um people aren't in the comments. But um people aren't like watching these things. And like watching these things. And like watching these things. And >> what do you mean people aren't watching >> what do you mean people aren't watching >> what do you mean people aren't watching these things? People are definitely these things? People are definitely these things? People are definitely watching these things. watching these things. watching these things. >> No, they're not watching it near if you >> No, they're not watching it near if you >> No, they're not watching it near if you look at the time spent. If you look at look at the time spent. If you look at look at the time spent. If you look at our, for example, if you want on our our, for example, if you want on our our, for example, if you want on our megaphone and you look at time listened megaphone and you look at time listened megaphone and you look at time listened versus time to watch. So the average versus time to watch. So the average versus time to watch. So the average engagement, the average time um on engagement, the average time um on engagement, the average time um on YouTube versus Spotify or some other YouTube versus Spotify or some other YouTube versus Spotify or some other type of feed, it's significantly longer. type of feed, it's significantly longer. type of feed, it's significantly longer. >> So we'll put numbers around this. Our >> So we'll put numbers around this. Our >> So we'll put numbers around this. Our average time on a YouTube video is about average time on a YouTube video is about average time on a YouTube video is about 15 minutes. 15 minutes. 15 minutes. >> Yeah. 15 minutes. >> Yeah. 15 minutes. >> Yeah. 15 minutes. >> And on audio is about 40 to 45 minutes. >> And on audio is about 40 to 45 minutes. >> And on audio is about 40 to 45 minutes. >> Yeah. So, so you you need three views >> Yeah. So, so you you need three views >> Yeah. So, so you you need three views for every one listener of audio if you for every one listener of audio if you for every one listener of audio if you wanted equivalent of uh time spent. Now, wanted equivalent of uh time spent. Now, wanted equivalent of uh time spent. Now, even that's not exactly right because even that's not exactly right because even that's not exactly right because that one person who listened to 45 that one person who listened to 45 that one person who listened to 45 minutes has a deeper sense of connection minutes has a deeper sense of connection minutes has a deeper sense of connection and trust and and uh fandom than three and trust and and uh fandom than three and trust and and uh fandom than three people who watched 15 minutes each. Now, people who watched 15 minutes each. Now, people who watched 15 minutes each. Now, here's the downside for anyone here's the downside for anyone here's the downside for anyone listening. YouTube, it's very simple to listening. YouTube, it's very simple to listening. YouTube, it's very simple to grow. It's not like there's there's a grow. It's not like there's there's a grow. It's not like there's there's a formula behind growing YouTube. It's formula behind growing YouTube. It's formula behind growing YouTube. It's still challenging but it's simple. still challenging but it's simple. still challenging but it's simple. Growing an audio uh feed very hard. It's Growing an audio uh feed very hard. It's Growing an audio uh feed very hard. It's very hard. We have tried so long to do very hard. We have tried so long to do very hard. We have tried so long to do it and we have hit so many plateaus it and we have hit so many plateaus it and we have hit so many plateaus multiple times. Growing audio is so multiple times. Growing audio is so multiple times. Growing audio is so challenging but it is significantly more challenging but it is significantly more challenging but it is significantly more consistent in in listenership but it consistent in in listenership but it consistent in in listenership but it does not grow fast in most cases. does not grow fast in most cases. does not grow fast in most cases. >> I think you're right. I don't think >> I think you're right. I don't think >> I think you're right. I don't think you're right though that like the clips you're right though that like the clips you're right though that like the clips and stuff don't matter. and stuff don't matter. and stuff don't matter. >> No, I didn't say that. I didn't say they >> No, I didn't say that. I didn't say they >> No, I didn't say that. I didn't say they don't matter. they matter significantly don't matter. they matter significantly don't matter. they matter significantly less. less. less. >> Right. I guess what I'm saying is I >> Right. I guess what I'm saying is I >> Right. I guess what I'm saying is I think that the people who are who are think that the people who are who are think that the people who are who are going to play that game are just going to play that game are just going to play that game are just actually playing a different game and actually playing a different game and actually playing a different game and they can do very well in that game and they can do very well in that game and they can do very well in that game and have like all the results that they want have like all the results that they want have like all the results that they want out of it. But it's very different. It out of it. But it's very different. It out of it. But it's very different. It is a It is like literally just like a is a It is like literally just like a is a It is like literally just like a new game in the same way that I think if new game in the same way that I think if new game in the same way that I think if seven years ago you're making prestige seven years ago you're making prestige seven years ago you're making prestige TV or movies and you looked at like Ryan TV or movies and you looked at like Ryan TV or movies and you looked at like Ryan Treyan and Mr. beast and you're like Treyan and Mr. beast and you're like Treyan and Mr. beast and you're like what? He painted a circle and they have what? He painted a circle and they have what? He painted a circle and they have to these six strangers have to stay in to these six strangers have to stay in to these six strangers have to stay in it and every 3 seconds something changes it and every 3 seconds something changes it and every 3 seconds something changes on the screen like that's not art. No, on the screen like that's not art. No, on the screen like that's not art. No, that's not Breaking Bad. That's not Game that's not Breaking Bad. That's not Game that's not Breaking Bad. That's not Game of Thrones. You're not going to get of Thrones. You're not going to get of Thrones. You're not going to get that. You know, you could say all those that. You know, you could say all those that. You know, you could say all those things. things. things. >> No, but I'm not criticizing it for that >> No, but I'm not criticizing it for that >> No, but I'm not criticizing it for that reason. I'm criticizing it because of reason. I'm criticizing it because of reason. I'm criticizing it because of the the physics, the mechanics of it. the the physics, the mechanics of it. the the physics, the mechanics of it. Often times the equation of influence Often times the equation of influence Often times the equation of influence involves time spent. And so the amount involves time spent. And so the amount involves time spent. And so the amount of time you've spent with someone. So of time you've spent with someone. So of time you've spent with someone. So meaning the meaning the meaning the >> So I I wonder if it's gonna flip or I >> So I I wonder if it's gonna flip or I >> So I I wonder if it's gonna flip or I wonder if volume is the other variable wonder if volume is the other variable wonder if volume is the other variable in this. And if you just said, okay, but in this. And if you just said, okay, but in this. And if you just said, okay, but you're gonna see my face 30 times for you're gonna see my face 30 times for you're gonna see my face 30 times for every one time you're going to see that. every one time you're going to see that. every one time you're going to see that. >> It could be. >> It could be. >> It could be. >> I wonder if that works. It might work. >> I wonder if that works. It might work. >> I wonder if that works. It might work. You know, You know, You know, >> you just need to do it a lot. So like 60 >> you just need to do it a lot. So like 60 >> you just need to do it a lot. So like 60 seconds. Our podcast, you said the seconds. Our podcast, you said the seconds. Our podcast, you said the average listen is 45 minutes and there's average listen is 45 minutes and there's average listen is 45 minutes and there's two a week. You just you're the volume two a week. You just you're the volume two a week. You just you're the volume has to be the game. You better be has to be the game. You better be has to be the game. You better be Walmart. You better be turning that [ __ ] Walmart. You better be turning that [ __ ] Walmart. You better be turning that [ __ ] out. out. out. >> Yeah. All right. I'll do two quick ones. >> Yeah. All right. I'll do two quick ones. >> Yeah. All right. I'll do two quick ones. Peptides. Peptides everywhere. I think Peptides. Peptides everywhere. I think Peptides. Peptides everywhere. I think peptides are going to be here, there, peptides are going to be here, there, peptides are going to be here, there, everywhere. I think you're going to put everywhere. I think you're going to put everywhere. I think you're going to put peptides in your nose. I think you're peptides in your nose. I think you're peptides in your nose. I think you're going to put them in your mouth. I think going to put them in your mouth. I think going to put them in your mouth. I think they're going to put them in your butt. they're going to put them in your butt. they're going to put them in your butt. Peptides are everywhere. And it's a Peptides are everywhere. And it's a Peptides are everywhere. And it's a classic like what the nerds are doing on classic like what the nerds are doing on classic like what the nerds are doing on the weekend, everybody's going to be the weekend, everybody's going to be the weekend, everybody's going to be doing soon. Arguably, they already are doing soon. Arguably, they already are doing soon. Arguably, they already are because OMIC and the GLP ones, those are because OMIC and the GLP ones, those are because OMIC and the GLP ones, those are peptides. But I'm just seeing people I peptides. But I'm just seeing people I peptides. But I'm just seeing people I would not expect, people I don't count would not expect, people I don't count would not expect, people I don't count as biohackers who are very interested as biohackers who are very interested as biohackers who are very interested and jumping through a lot of hoops to and jumping through a lot of hoops to and jumping through a lot of hoops to get peptides because you can't just get get peptides because you can't just get get peptides because you can't just get peptides easily and in a trustworthy peptides easily and in a trustworthy peptides easily and in a trustworthy frictionless way. And so a great proxy frictionless way. And so a great proxy frictionless way. And so a great proxy for demand is like are you willing to, for demand is like are you willing to, for demand is like are you willing to, you know, break the law and like do you know, break the law and like do you know, break the law and like do something sketchy for the thing you something sketchy for the thing you something sketchy for the thing you want? Um well that's what's happening want? Um well that's what's happening want? Um well that's what's happening with peptides. I have, you know, with peptides. I have, you know, with peptides. I have, you know, cousins, brother-in-law, like I have cousins, brother-in-law, like I have cousins, brother-in-law, like I have people who are not like dude just outing people who are not like dude just outing people who are not like dude just outing him. God. him. God. him. God. >> Yeah. He's like, I got shoulder pain >> Yeah. He's like, I got shoulder pain >> Yeah. He's like, I got shoulder pain >> for Did he do BP57? >> for Did he do BP57? >> for Did he do BP57? >> I don't know which one he's on, but >> I don't know which one he's on, but >> I don't know which one he's on, but yeah, he does probably doesn't even know yeah, he does probably doesn't even know yeah, he does probably doesn't even know which one he's on. I got pain. This guy which one he's on. I got pain. This guy which one he's on. I got pain. This guy gave me this acronym and it my shoulder gave me this acronym and it my shoulder gave me this acronym and it my shoulder feels better. I feel younger. feels better. I feel younger. feels better. I feel younger. >> I got friends sending me pictures of >> I got friends sending me pictures of >> I got friends sending me pictures of themselves just absolutely ripped on the themselves just absolutely ripped on the themselves just absolutely ripped on the like, you know, the new version of the like, you know, the new version of the like, you know, the new version of the Wolverine stack. Wolverine stack. Wolverine stack. >> Yeah. What's that what's that one >> Yeah. What's that what's that one >> Yeah. What's that what's that one called? I I for research we should find called? I I for research we should find called? I I for research we should find out what that is and and start putting out what that is and and start putting out what that is and and start putting it in our bodies. it in our bodies. it in our bodies. >> Yeah. Exactly. So, I just think peptides >> Yeah. Exactly. So, I just think peptides >> Yeah. Exactly. So, I just think peptides are this uh this thing that's got to be are this uh this thing that's got to be are this uh this thing that's got to be a big deal. And if you use proxy for a big deal. And if you use proxy for a big deal. And if you use proxy for demand as people who are willing to jump demand as people who are willing to jump demand as people who are willing to jump through hoops, go through go to through hoops, go through go to through hoops, go through go to untrusted sources. Imagine once somebody untrusted sources. Imagine once somebody untrusted sources. Imagine once somebody makes this easier to access, more easy makes this easier to access, more easy makes this easier to access, more easy form factors, like get it to get it to form factors, like get it to get it to form factors, like get it to get it to gummies, get it to to pills, get it to gummies, get it to to pills, get it to gummies, get it to to pills, get it to different form factors. As that happens different form factors. As that happens different form factors. As that happens over the next 10 years, I think peptides over the next 10 years, I think peptides over the next 10 years, I think peptides will become a normal part of everyday will become a normal part of everyday will become a normal part of everyday life for people. In the same way you life for people. In the same way you life for people. In the same way you take protein supplements and vitamins take protein supplements and vitamins take protein supplements and vitamins and um you know medicine when you're and um you know medicine when you're and um you know medicine when you're sick, I think you're going to have sick, I think you're going to have sick, I think you're going to have enhancements through peptides. enhancements through peptides. enhancements through peptides. >> I'm shocked that you're so interested in >> I'm shocked that you're so interested in >> I'm shocked that you're so interested in this and I think that you will never this and I think that you will never this and I think that you will never take this, right? take this, right? take this, right? >> Sometimes I'm a user first and I become >> Sometimes I'm a user first and I become >> Sometimes I'm a user first and I become an investor. Sometimes an investor an investor. Sometimes an investor an investor. Sometimes an investor first, I become a user. In this case, first, I become a user. In this case, first, I become a user. In this case, I'm an investor. I'm I'm looking at it I'm an investor. I'm I'm looking at it I'm an investor. I'm I'm looking at it as an investor. I haven't made any as an investor. I haven't made any as an investor. I haven't made any investments yet, but I'm hunting. Would investments yet, but I'm hunting. Would investments yet, but I'm hunting. Would you take it? you take it? you take it? >> I try not to be early to experimental >> I try not to be early to experimental >> I try not to be early to experimental like health stuff. I think the like health stuff. I think the like health stuff. I think the riskreward doesn't really make a lot of riskreward doesn't really make a lot of riskreward doesn't really make a lot of sense, but would I? Yeah, at a certain sense, but would I? Yeah, at a certain sense, but would I? Yeah, at a certain point I would. And at that, you know, point I would. And at that, you know, point I would. And at that, you know, and I'm I'm happy to be late to certain and I'm I'm happy to be late to certain and I'm I'm happy to be late to certain parties. I would challenge you um about parties. I would challenge you um about parties. I would challenge you um about investing. I do not think that these are investing. I do not think that these are investing. I do not think that these are particularly good businesses. I actually particularly good businesses. I actually particularly good businesses. I actually don't take a lot of stuff anymore, but I don't take a lot of stuff anymore, but I don't take a lot of stuff anymore, but I used to like dabble with everything used to like dabble with everything used to like dabble with everything because I I loved like trying new things because I I loved like trying new things because I I loved like trying new things and then I just found what works and I and then I just found what works and I and then I just found what works and I just repeat that. But I don't run one of just repeat that. But I don't run one of just repeat that. But I don't run one of these businesses, but I am an investor these businesses, but I am an investor these businesses, but I am an investor in one of them and I've like was a in one of them and I've like was a in one of them and I've like was a customer. People jump from one to one to customer. People jump from one to one to customer. People jump from one to one to one. Like you you very easily can switch one. Like you you very easily can switch one. Like you you very easily can switch and there's not really a reason to stay and there's not really a reason to stay and there's not really a reason to stay with someone for a very long time with someone for a very long time with someone for a very long time because in most cases they're just because in most cases they're just because in most cases they're just selling the same thing at and and so selling the same thing at and and so selling the same thing at and and so anytime that you see there's a discount anytime that you see there's a discount anytime that you see there's a discount or a doctor is going to be more liberal or a doctor is going to be more liberal or a doctor is going to be more liberal about what they prescribe or you could about what they prescribe or you could about what they prescribe or you could just like tell someone give me this, you just like tell someone give me this, you just like tell someone give me this, you switch. It's it's very easy. And often switch. It's it's very easy. And often switch. It's it's very easy. And often times, even though people say you have times, even though people say you have times, even though people say you have to take these take these things for to take these take these things for to take these take these things for life, people don't. You just do it for life, people don't. You just do it for life, people don't. You just do it for 12 months, you feel good, and you're 12 months, you feel good, and you're 12 months, you feel good, and you're like, I'm I'm going to bail. I'm going like, I'm I'm going to bail. I'm going like, I'm I'm going to bail. I'm going to get off of it. to get off of it. to get off of it. >> I'm glad that this is contrarian. I >> I'm glad that this is contrarian. I >> I'm glad that this is contrarian. I thought that's going to be just too thought that's going to be just too thought that's going to be just too consensus. So, I appreciate that. Uh consensus. So, I appreciate that. Uh consensus. So, I appreciate that. Uh that is not cons. that is not cons. that is not cons. >> Well, we've invested in one that's it's >> Well, we've invested in one that's it's >> Well, we've invested in one that's it's killing it. Hone Health. They are killing it. Hone Health. They are killing it. Hone Health. They are killing it. But I guess what I'm saying killing it. But I guess what I'm saying killing it. But I guess what I'm saying is I've seen like for example, uh we had is I've seen like for example, uh we had is I've seen like for example, uh we had more plates, more dates on uh Mer more plates, more dates on uh Mer more plates, more dates on uh Mer Merrick Health, I think it was called. Merrick Health, I think it was called. Merrick Health, I think it was called. He has one of these companies and it He has one of these companies and it He has one of these companies and it just like I've tried a bunch of them. just like I've tried a bunch of them. just like I've tried a bunch of them. They just seem like they're mostly They just seem like they're mostly They just seem like they're mostly similar and I don't understand how you similar and I don't understand how you similar and I don't understand how you get locked in with someone for years. get locked in with someone for years. get locked in with someone for years. Well, I think most people are not you. Well, I think most people are not you. Well, I think most people are not you. You're in the early adopter uh You're in the early adopter uh You're in the early adopter uh experimentter cohort of people. Money is experimentter cohort of people. Money is experimentter cohort of people. Money is never made on you. Money is always made never made on you. Money is always made never made on you. Money is always made on the uh early majority and late on the uh early majority and late on the uh early majority and late majority. So, majority. So, majority. So, >> you know how people like have you seen >> you know how people like have you seen >> you know how people like have you seen those videos of people celebrating that those videos of people celebrating that those videos of people celebrating that they got their first customer? I'm they got their first customer? I'm they got their first customer? I'm usually on the other end of that. usually on the other end of that. usually on the other end of that. I'm the one who's like just like here I'm the one who's like just like here I'm the one who's like just like here I'll give you my money and uh I'll take I'll give you my money and uh I'll take I'll give you my money and uh I'll take a risk and then I'll bail it for 6 a risk and then I'll bail it for 6 a risk and then I'll bail it for 6 months. What's the sixth one? months. What's the sixth one? months. What's the sixth one? >> Okay. Sports betting and the >> Okay. Sports betting and the >> Okay. Sports betting and the consequences. This is a trend that is in consequences. This is a trend that is in consequences. This is a trend that is in plain sight, but I think people plain sight, but I think people plain sight, but I think people underestimate how big and how bad this underestimate how big and how bad this underestimate how big and how bad this is going to be. is going to be. is going to be. >> I'm shocked to hear you say that and >> I'm shocked to hear you say that and >> I'm shocked to hear you say that and also I'm very happy to hear you say also I'm very happy to hear you say also I'm very happy to hear you say that. So basically I think there was an that. So basically I think there was an that. So basically I think there was an article in the economist and they talked article in the economist and they talked article in the economist and they talked about the uh how sophisticated sports about the uh how sophisticated sports about the uh how sophisticated sports betting companies are and basically the betting companies are and basically the betting companies are and basically the headline is whenever you make your first headline is whenever you make your first headline is whenever you make your first bet they know to a high degree of bet they know to a high degree of bet they know to a high degree of certainty what type of customer you're certainty what type of customer you're certainty what type of customer you're going to be and they manipulate you and going to be and they manipulate you and going to be and they manipulate you and the rest of their customers down to like the rest of their customers down to like the rest of their customers down to like an amazing science in order to get the an amazing science in order to get the an amazing science in order to get the most amount of dollars from you. most amount of dollars from you. most amount of dollars from you. >> Right? One gambling consultant told the >> Right? One gambling consultant told the >> Right? One gambling consultant told the economist, "By the time a customer economist, "By the time a customer economist, "By the time a customer places his first bet, first bet on the places his first bet, first bet on the places his first bet, first bet on the sports book, they are 80 to 90% certain sports book, they are 80 to 90% certain sports book, they are 80 to 90% certain they know the lifetime value. They know they know the lifetime value. They know they know the lifetime value. They know how big of a sucker you are from the how big of a sucker you are from the how big of a sucker you are from the first bet. And they mathematically first bet. And they mathematically first bet. And they mathematically monitor players, create new risk score monitor players, create new risk score monitor players, create new risk score every 6 to 8 hours. Basically, they're every 6 to 8 hours. Basically, they're every 6 to 8 hours. Basically, they're trying to figure out is this customer trying to figure out is this customer trying to figure out is this customer going to become profitable on us? How do going to become profitable on us? How do going to become profitable on us? How do we monitor keep the keep the profitable we monitor keep the keep the profitable we monitor keep the keep the profitable players out, keep the unprofitable players out, keep the unprofitable players out, keep the unprofitable players in?" And okay, so what what else players in?" And okay, so what what else players in?" And okay, so what what else is interesting about this? There was new is interesting about this? There was new is interesting about this? There was new data about um like Kali and Poly Market. data about um like Kali and Poly Market. data about um like Kali and Poly Market. >> How are those two different by the way? >> How are those two different by the way? >> How are those two different by the way? >> So they're both in the same category, >> So they're both in the same category, >> So they're both in the same category, prediction markets, right? prediction prediction markets, right? prediction prediction markets, right? prediction market basically just says you're able market basically just says you're able market basically just says you're able to wager what you think the outcome of to wager what you think the outcome of to wager what you think the outcome of an event is and they're markets meaning an event is and they're markets meaning an event is and they're markets meaning unlike a sports book where there's a unlike a sports book where there's a unlike a sports book where there's a house that defines the rules of sorry house that defines the rules of sorry house that defines the rules of sorry defines the odds the way a market works defines the odds the way a market works defines the odds the way a market works is the question is posed and then you is the question is posed and then you is the question is posed and then you take the yes or no side and based on the take the yes or no side and based on the take the yes or no side and based on the volume of dollars that go into the yes volume of dollars that go into the yes volume of dollars that go into the yes or no side you're basically competing in or no side you're basically competing in or no side you're basically competing in a free market against each other and a free market against each other and a free market against each other and there's been some incredible things that there's been some incredible things that there's been some incredible things that have come from this right like um it is have come from this right like um it is have come from this right like um it is more accurate than the news, right? So, more accurate than the news, right? So, more accurate than the news, right? So, a lot of people go to the news to try to a lot of people go to the news to try to a lot of people go to the news to try to get a sense of what's happening or get a sense of what's happening or get a sense of what's happening or what's going to happen, but the news is what's going to happen, but the news is what's going to happen, but the news is far less accurate than just going and far less accurate than just going and far less accurate than just going and looking at with skin in the game what looking at with skin in the game what looking at with skin in the game what the poly market says of what is actually the poly market says of what is actually the poly market says of what is actually going to happen. Um, what are the odds going to happen. Um, what are the odds going to happen. Um, what are the odds say is going to happen and the odds say is going to happen and the odds say is going to happen and the odds change in real time as new information change in real time as new information change in real time as new information goes in. And so, you here you know, goes in. And so, you here you know, goes in. And so, you here you know, let's just take the incentives as an let's just take the incentives as an let's just take the incentives as an example. the incentives of a journalist example. the incentives of a journalist example. the incentives of a journalist who's writing for the New York Times or who's writing for the New York Times or who's writing for the New York Times or the Wall Street Journal, these extremely the Wall Street Journal, these extremely the Wall Street Journal, these extremely prestigious, you know, supposed truth prestigious, you know, supposed truth prestigious, you know, supposed truth seeeking uh uh platforms. Well, their seeeking uh uh platforms. Well, their seeeking uh uh platforms. Well, their incentive is how do I get as many clicks incentive is how do I get as many clicks incentive is how do I get as many clicks as possible on this headline? Um how do as possible on this headline? Um how do as possible on this headline? Um how do I make sure that nobody unsubscribes I make sure that nobody unsubscribes I make sure that nobody unsubscribes because I said something that they don't because I said something that they don't because I said something that they don't like, right? Uh that they canceled their like, right? Uh that they canceled their like, right? Uh that they canceled their their subscription because I told them their subscription because I told them their subscription because I told them an unpopular truth. And so those that an unpopular truth. And so those that an unpopular truth. And so those that you know fundamentally my incentive loop you know fundamentally my incentive loop you know fundamentally my incentive loop is that now you take the incentives of is that now you take the incentives of is that now you take the incentives of poly market. Somebody who's betting yes poly market. Somebody who's betting yes poly market. Somebody who's betting yes is saying I'm gonna I'm gonna win or is saying I'm gonna I'm gonna win or is saying I'm gonna I'm gonna win or lose money by being right or wrong. And lose money by being right or wrong. And lose money by being right or wrong. And so you know and the high the more so you know and the high the more so you know and the high the more conviction I have the more money I would conviction I have the more money I would conviction I have the more money I would place on this wager. And the conviction place on this wager. And the conviction place on this wager. And the conviction if I'm taking if I have conviction based if I'm taking if I have conviction based if I'm taking if I have conviction based on you know gut and superstition over on you know gut and superstition over on you know gut and superstition over time I'm going to lose all my money. time I'm going to lose all my money. time I'm going to lose all my money. I'll be out of the market. But if I have I'll be out of the market. But if I have I'll be out of the market. But if I have conviction based off of research or conviction based off of research or conviction based off of research or insider information or you know um uh insider information or you know um uh insider information or you know um uh in-depth analysis, I will make money and in-depth analysis, I will make money and in-depth analysis, I will make money and I'll have more capital to bring to this I'll have more capital to bring to this I'll have more capital to bring to this market over time. So that's what that's market over time. So that's what that's market over time. So that's what that's the category. Okay. Now what's the category. Okay. Now what's the category. Okay. Now what's interesting, they're now doing over two interesting, they're now doing over two interesting, they're now doing over two billion a week in just sports betting billion a week in just sports betting billion a week in just sports betting volume. volume. volume. >> Poly market >> Poly market >> Poly market >> the common both of them um both of them >> the common both of them um both of them >> the common both of them um both of them together. together. together. >> And what percentage of the revenue do >> And what percentage of the revenue do >> And what percentage of the revenue do they get? They're taking I don't know they get? They're taking I don't know they get? They're taking I don't know it's less than like a it's like a point it's less than like a it's like a point it's less than like a it's like a point point whatever percent 0.12 I don't know point whatever percent 0.12 I don't know point whatever percent 0.12 I don't know what it is some very very small vig that what it is some very very small vig that what it is some very very small vig that they take um on on the transaction they take um on on the transaction they take um on on the transaction >> and how much are they doing in a week >> and how much are they doing in a week >> and how much are they doing in a week >> two billion on just sports and so like >> two billion on just sports and so like >> two billion on just sports and so like what's happened is that these things what's happened is that these things what's happened is that these things started where they were doing you know started where they were doing you know started where they were doing you know like who's going to win the election and like who's going to win the election and like who's going to win the election and are we going to end up in a war in are we going to end up in a war in are we going to end up in a war in Ukraine and that those were very Ukraine and that those were very Ukraine and that those were very likeformational likeformational likeformational things in order to inform like you know things in order to inform like you know things in order to inform like you know it's in some ways it's a it's a signal it's in some ways it's a it's a signal it's in some ways it's a it's a signal or a hedge against uh you know your or a hedge against uh you know your or a hedge against uh you know your maybe a stock market performance or maybe a stock market performance or maybe a stock market performance or whatnot. But sports betting is just so whatnot. But sports betting is just so whatnot. But sports betting is just so popular that like as a percentage share popular that like as a percentage share popular that like as a percentage share of action, it's just taking over these of action, it's just taking over these of action, it's just taking over these platforms and they're essentially platforms and they're essentially platforms and they're essentially becoming sports betting apps that are becoming sports betting apps that are becoming sports betting apps that are just like in this like loophole of just like in this like loophole of just like in this like loophole of regulation where you can't make you regulation where you can't make you regulation where you can't make you can't do sports betting, but you can do can't do sports betting, but you can do can't do sports betting, but you can do prediction markets about sports. prediction markets about sports. prediction markets about sports. >> And this is uh legal in all 50 states. >> And this is uh legal in all 50 states. >> And this is uh legal in all 50 states. >> Yeah. Um or sorry, I I I shouldn't say >> Yeah. Um or sorry, I I I shouldn't say >> Yeah. Um or sorry, I I I shouldn't say that. I'm not I'm not as well versed in that. I'm not I'm not as well versed in that. I'm not I'm not as well versed in it. Kelshi based on the way they're it. Kelshi based on the way they're it. Kelshi based on the way they're regulated cuz like prediction markets regulated cuz like prediction markets regulated cuz like prediction markets are regulated by like commodities or are regulated by like commodities or are regulated by like commodities or something like that, the commodities something like that, the commodities something like that, the commodities market. And so they are and that's why market. And so they are and that's why market. And so they are and that's why if you open up the Robin Hood app, you if you open up the Robin Hood app, you if you open up the Robin Hood app, you could just bet on any game right now and could just bet on any game right now and could just bet on any game right now and it's powered by Khi. Uh and I think it's powered by Khi. Uh and I think it's powered by Khi. Uh and I think they're going to switch off off of KHI they're going to switch off off of KHI they're going to switch off off of KHI at some point cuz why are they giving KI at some point cuz why are they giving KI at some point cuz why are they giving KI so much volume? so much volume? so much volume? >> If you were a politician and you could >> If you were a politician and you could >> If you were a politician and you could if you were the dictator, uh what would if you were the dictator, uh what would if you were the dictator, uh what would you do? you do? you do? >> Oh god, that's a lot of power. What >> Oh god, that's a lot of power. What >> Oh god, that's a lot of power. What would I do? Uh yeah, would I do? Uh yeah, would I do? Uh yeah, >> I'd have people feeding me grapes and >> I'd have people feeding me grapes and >> I'd have people feeding me grapes and I'd have about this. Um you know, this I'd have about this. Um you know, this I'd have about this. Um you know, this is pretty dangerous. Like there's like is pretty dangerous. Like there's like is pretty dangerous. Like there's like my, you know, I'm coaching this high my, you know, I'm coaching this high my, you know, I'm coaching this high school basketball team and like, you school basketball team and like, you school basketball team and like, you know, it's interesting cuz you're around know, it's interesting cuz you're around know, it's interesting cuz you're around teenagers. You get to see like what are teenagers. You get to see like what are teenagers. You get to see like what are they interested in? What do they do? they interested in? What do they do? they interested in? What do they do? >> Do they talk about it all the time? >> Do they talk about it all the time? >> Do they talk about it all the time? >> They're talking about it all the time. >> They're talking about it all the time. >> They're talking about it all the time. They're like overunders. They're like overunders. They're like overunders. >> That's crazy. >> That's crazy. >> That's crazy. >> You know, they don't just watch the >> You know, they don't just watch the >> You know, they don't just watch the games. They bet on the games. They're games. They bet on the games. They're games. They bet on the games. They're probably betting very small amounts probably betting very small amounts probably betting very small amounts maybe on their dad's account. I don't maybe on their dad's account. I don't maybe on their dad's account. I don't even know how they're doing it exactly, even know how they're doing it exactly, even know how they're doing it exactly, but it's definitely something that they but it's definitely something that they but it's definitely something that they love to do and that they're doing a lot love to do and that they're doing a lot love to do and that they're doing a lot of. And the the problem is it's one of. And the the problem is it's one of. And the the problem is it's one sports betting and I take it this take sports betting and I take it this take sports betting and I take it this take this as somebody who's wasted far too this as somebody who's wasted far too this as somebody who's wasted far too much of their life gambling whether it's much of their life gambling whether it's much of their life gambling whether it's poker or sports betting. Sports betting poker or sports betting. Sports betting poker or sports betting. Sports betting is one of these things that it's dumb to is one of these things that it's dumb to is one of these things that it's dumb to do but it's easy to look smart. So like do but it's easy to look smart. So like do but it's easy to look smart. So like it's a dumb activity to do but if you it's a dumb activity to do but if you it's a dumb activity to do but if you cherry pick a good bet you can share it, cherry pick a good bet you can share it, cherry pick a good bet you can share it, you can tell people about it and you get you can tell people about it and you get you can tell people about it and you get to look smart for a moment. And like the to look smart for a moment. And like the to look smart for a moment. And like the real gains in life come from things that real gains in life come from things that real gains in life come from things that look dumb to do but are actually smart look dumb to do but are actually smart look dumb to do but are actually smart to do. Those are like that's where all to do. Those are like that's where all to do. Those are like that's where all the real alpha of life is. And of course the real alpha of life is. And of course the real alpha of life is. And of course there's the obvious things, things that there's the obvious things, things that there's the obvious things, things that are smart to do that look smart to do. are smart to do that look smart to do. are smart to do that look smart to do. And you should do those too. That's like And you should do those too. That's like And you should do those too. That's like you know the sort of highly competitive you know the sort of highly competitive you know the sort of highly competitive things that that people do like going to things that that people do like going to things that that people do like going to college or you know like trying to get a college or you know like trying to get a college or you know like trying to get a good job right like sounds smart is good job right like sounds smart is good job right like sounds smart is smart and then you know and so I think smart and then you know and so I think smart and then you know and so I think that the problem is sports betting falls that the problem is sports betting falls that the problem is sports betting falls in this one. It's obviously super in this one. It's obviously super in this one. It's obviously super addictive. Obviously, there's going to addictive. Obviously, there's going to addictive. Obviously, there's going to be a lot of people who, you know, lose a be a lot of people who, you know, lose a be a lot of people who, you know, lose a lot of money, waste a lot of time, get lot of money, waste a lot of time, get lot of money, waste a lot of time, get addicted to this stuff. There's NBA addicted to this stuff. There's NBA addicted to this stuff. There's NBA players that get death threats players that get death threats players that get death threats constantly because like some guys got a constantly because like some guys got a constantly because like some guys got a $200 parlay on them getting 11 rebounds $200 parlay on them getting 11 rebounds $200 parlay on them getting 11 rebounds instead of nine. And um you know, in his instead of nine. And um you know, in his instead of nine. And um you know, in his DM, every day he goes home and from DM, every day he goes home and from DM, every day he goes home and from basketball, if you talk to any player, basketball, if you talk to any player, basketball, if you talk to any player, like their DMs are just filled with like their DMs are just filled with like their DMs are just filled with angry voice notes and death threats from angry voice notes and death threats from angry voice notes and death threats from a guy who needed them to get an extra a guy who needed them to get an extra a guy who needed them to get an extra rebound for their parlay. And you could rebound for their parlay. And you could rebound for their parlay. And you could do this for college sports, too. do this for college sports, too. do this for college sports, too. >> You could do this for college, which is >> You could do this for college, which is >> You could do this for college, which is toxic now at the younger level, right? toxic now at the younger level, right? toxic now at the younger level, right? Um it's crazy. Like I put this in my 52 Um it's crazy. Like I put this in my 52 Um it's crazy. Like I put this in my 52 Tuesday, like some guy's rooting for Tuesday, like some guy's rooting for Tuesday, like some guy's rooting for World War II because he's going to win World War II because he's going to win World War II because he's going to win $390 on Poly Market, right? Like I think $390 on Poly Market, right? Like I think $390 on Poly Market, right? Like I think it's um so I I tend to I would say I'm a it's um so I I tend to I would say I'm a it's um so I I tend to I would say I'm a very moderate person politically. Um I I very moderate person politically. Um I I very moderate person politically. Um I I disagree and agree with people on both disagree and agree with people on both disagree and agree with people on both sides. And also uh I would say I'm very sides. And also uh I would say I'm very sides. And also uh I would say I'm very pro- capitalist. And this is one of the pro- capitalist. And this is one of the pro- capitalist. And this is one of the free time, one of the few times where free time, one of the few times where free time, one of the few times where I'm like, "No, I'm I'm definitely not in I'm like, "No, I'm I'm definitely not in I'm like, "No, I'm I'm definitely not in favor of the market just doing what it favor of the market just doing what it favor of the market just doing what it wants to do." In this case, I definitely wants to do." In this case, I definitely wants to do." In this case, I definitely think that regulation would be nice. I think that regulation would be nice. I think that regulation would be nice. I don't exactly I don't I'm an idiot. I don't exactly I don't I'm an idiot. I don't exactly I don't I'm an idiot. I don't know how it needs to be done, but don't know how it needs to be done, but don't know how it needs to be done, but this seems very dangerous. I think what this seems very dangerous. I think what this seems very dangerous. I think what will happen is I think that like a will happen is I think that like a will happen is I think that like a college or professional sports uh sports college or professional sports uh sports college or professional sports uh sports player is going to uh be murdered or uh player is going to uh be murdered or uh player is going to uh be murdered or uh there's going to be like something crazy there's going to be like something crazy there's going to be like something crazy that happens in politics where the that happens in politics where the that happens in politics where the person made the decision just to get the person made the decision just to get the person made the decision just to get the payout on the bet. payout on the bet. payout on the bet. >> Yeah. And there's there's already been >> Yeah. And there's there's already been >> Yeah. And there's there's already been players who have lost their whether it's players who have lost their whether it's players who have lost their whether it's college scholarships. There's NBA college scholarships. There's NBA college scholarships. There's NBA players that are getting fined or banned players that are getting fined or banned players that are getting fined or banned from the league permanently um because from the league permanently um because from the league permanently um because they they told their homies, "Hey, I'm they they told their homies, "Hey, I'm they they told their homies, "Hey, I'm out today. It's not reported yet." Or out today. It's not reported yet." Or out today. It's not reported yet." Or worse, right? There's been guys who like worse, right? There's been guys who like worse, right? There's been guys who like owe people money in the mafia from their owe people money in the mafia from their owe people money in the mafia from their poker losses in the poker games. They're poker losses in the poker games. They're poker losses in the poker games. They're like, "Hey, to make it back, I'm gonna like, "Hey, to make it back, I'm gonna like, "Hey, to make it back, I'm gonna pull a hammy in the first quarter. Just pull a hammy in the first quarter. Just pull a hammy in the first quarter. Just bet my under. You'll make it back." But bet my under. You'll make it back." But bet my under. You'll make it back." But it's too obvious cuz somebody suddenly it's too obvious cuz somebody suddenly it's too obvious cuz somebody suddenly slams $50,000 on this obscure player's slams $50,000 on this obscure player's slams $50,000 on this obscure player's under and then you know the NBA bans under and then you know the NBA bans under and then you know the NBA bans that player, they lose their $30 million that player, they lose their $30 million that player, they lose their $30 million contract. contract. contract. >> I remember when we were younger, there >> I remember when we were younger, there >> I remember when we were younger, there was this one player. He was like uh the was this one player. He was like uh the was this one player. He was like uh the superstar quarterback for I think Ohio. superstar quarterback for I think Ohio. superstar quarterback for I think Ohio. What's his last name? Like Owens. Uh and What's his last name? Like Owens. Uh and What's his last name? Like Owens. Uh and he got in trouble for um getting free he got in trouble for um getting free he got in trouble for um getting free tattoos from a tattoo shop and in in tattoos from a tattoo shop and in in tattoos from a tattoo shop and in in exchange for like uh some jerseys or exchange for like uh some jerseys or exchange for like uh some jerseys or something like that and he was banned. something like that and he was banned. something like that and he was banned. >> Oh yeah. Yeah. He was like signing. He >> Oh yeah. Yeah. He was like signing. He >> Oh yeah. Yeah. He was like signing. He like signed a jersey. like signed a jersey. like signed a jersey. >> I think he got kicked out or he It was >> I think he got kicked out or he It was >> I think he got kicked out or he It was huge. It was a huge deal. It was huge. It was a huge deal. It was huge. It was a huge deal. It was national news and he signed jerseys and national news and he signed jerseys and national news and he signed jerseys and gave it to a I think a tattoo parlor in gave it to a I think a tattoo parlor in gave it to a I think a tattoo parlor in exchange for free tattoos. Do you exchange for free tattoos. Do you exchange for free tattoos. Do you remember that? remember that? remember that? >> Known as Tattoo Gate. Uh yeah, it was it >> Known as Tattoo Gate. Uh yeah, it was it >> Known as Tattoo Gate. Uh yeah, it was it was Terrell Prior. was Terrell Prior. was Terrell Prior. >> This was years ago and this was a huge >> This was years ago and this was a huge >> This was years ago and this was a huge deal. And I think he was like the deal. And I think he was like the deal. And I think he was like the hottest guy going and he did this and hottest guy going and he did this and hottest guy going and he did this and that was like the biggest scandal I that was like the biggest scandal I that was like the biggest scandal I remember in years. It's going to get way remember in years. It's going to get way remember in years. It's going to get way worse. It's going to get way worse. worse. It's going to get way worse. worse. It's going to get way worse. Dude, this is where they're what they're Dude, this is where they're what they're Dude, this is where they're what they're doing instead of drinking alcohol. I'd doing instead of drinking alcohol. I'd doing instead of drinking alcohol. I'd rather people drink, by the way, than rather people drink, by the way, than rather people drink, by the way, than than do this [ __ ] than do this [ __ ] than do this [ __ ] >> Yeah. Gambling instead. Yeah. So, those >> Yeah. Gambling instead. Yeah. So, those >> Yeah. Gambling instead. Yeah. So, those are my trends. Give me a favorite and a are my trends. Give me a favorite and a are my trends. Give me a favorite and a least favorite. least favorite. least favorite. >> I think alcohol is going to get popular >> I think alcohol is going to get popular >> I think alcohol is going to get popular again next generation. I think it's again next generation. I think it's again next generation. I think it's going to I think that whatever the going to I think that whatever the going to I think that whatever the generation generation generation >> generation >> generation >> generation >> Yeah. Whatever your parents do, you're >> Yeah. Whatever your parents do, you're >> Yeah. Whatever your parents do, you're going to do the opposite. Um I think going to do the opposite. Um I think going to do the opposite. Um I think sports betting in the next 5 years is sports betting in the next 5 years is sports betting in the next 5 years is going to be incredibly heavily regulated going to be incredibly heavily regulated going to be incredibly heavily regulated and companies like Poly Market and Khi and companies like Poly Market and Khi and companies like Poly Market and Khi are going to crumble. are going to crumble. are going to crumble. >> Wow. Big big predictions there. >> Wow. Big big predictions there. >> Wow. Big big predictions there. >> Let me tell you one thing that I saw >> Let me tell you one thing that I saw >> Let me tell you one thing that I saw really quick. really quick. really quick. >> Uh did you see Hermosy and Tony Robbins >> Uh did you see Hermosy and Tony Robbins >> Uh did you see Hermosy and Tony Robbins do a podcast together? do a podcast together? do a podcast together? >> I didn't see it. I thought I I think I >> I didn't see it. I thought I I think I >> I didn't see it. I thought I I think I saw it on YouTube, but I didn't click saw it on YouTube, but I didn't click saw it on YouTube, but I didn't click it. Is it good? it. Is it good? it. Is it good? >> Yeah. The reason it was good is I saw >> Yeah. The reason it was good is I saw >> Yeah. The reason it was good is I saw two things yesterday that I thought were two things yesterday that I thought were two things yesterday that I thought were pretty funny or interesting. One was pretty funny or interesting. One was pretty funny or interesting. One was Tony Robbins and Alex Herozi. And it was Tony Robbins and Alex Herozi. And it was Tony Robbins and Alex Herozi. And it was basically a coaching session where Tony basically a coaching session where Tony basically a coaching session where Tony Robbins was coaching Hermoszie. And that Robbins was coaching Hermoszie. And that Robbins was coaching Hermoszie. And that was kind of cool because Hermosi is was kind of cool because Hermosi is was kind of cool because Hermosi is usually giving advice. And this one he usually giving advice. And this one he usually giving advice. And this one he appeared appeared appeared >> a student. a student. Uh, so I was >> a student. a student. Uh, so I was >> a student. a student. Uh, so I was almost gonna say the word lost. I don't almost gonna say the word lost. I don't almost gonna say the word lost. I don't think it was lost, but he was like, think it was lost, but he was like, think it was lost, but he was like, "Here's my issues. Help me." Um, and "Here's my issues. Help me." Um, and "Here's my issues. Help me." Um, and then the second thing that I saw was then the second thing that I saw was then the second thing that I saw was Scott Galloway. Was that is it Davos or Scott Galloway. Was that is it Davos or Scott Galloway. Was that is it Davos or Davos? Like the Davos? The I don't even Davos? Like the Davos? The I don't even Davos? Like the Davos? The I don't even know what it's called. know what it's called. know what it's called. >> Never in my life have I had a >> Never in my life have I had a >> Never in my life have I had a conversation about Davos. Like I don't conversation about Davos. Like I don't conversation about Davos. Like I don't give a [ __ ] Uh, but I guess it's where give a [ __ ] Uh, but I guess it's where give a [ __ ] Uh, but I guess it's where like the global superpowers meet and like the global superpowers meet and like the global superpowers meet and somehow decide like who's going to uh somehow decide like who's going to uh somehow decide like who's going to uh win what. And Scott Galloway was like, win what. And Scott Galloway was like, win what. And Scott Galloway was like, "I think I'm just going to go home. I'd "I think I'm just going to go home. I'd "I think I'm just going to go home. I'd rather be home with my kids than be rather be home with my kids than be rather be home with my kids than be here. here. here. >> Did you see that? >> Did you see that? >> Did you see that? >> No, I didn't. Was he Was there anything >> No, I didn't. Was he Was there anything >> No, I didn't. Was he Was there anything particular he was like by I'm going to particular he was like by I'm going to particular he was like by I'm going to give you a takeaway. Here's what's going give you a takeaway. Here's what's going give you a takeaway. Here's what's going on. But first, let me say I think I'm on. But first, let me say I think I'm on. But first, let me say I think I'm just going to leave. I don't really just going to leave. I don't really just going to leave. I don't really care. I don't care about this at all. care. I don't care about this at all. care. I don't care about this at all. I'm just going to go home and hang out I'm just going to go home and hang out I'm just going to go home and hang out with my boys. I really miss him. And I with my boys. I really miss him. And I with my boys. I really miss him. And I thought that was cool because uh in the thought that was cool because uh in the thought that was cool because uh in the Hermosi podcast, he basically was Hermosi podcast, he basically was Hermosi podcast, he basically was explaining Hermosi was like, you know, explaining Hermosi was like, you know, explaining Hermosi was like, you know, I've been experiencing a lot of success I've been experiencing a lot of success I've been experiencing a lot of success lately, but I feel empty. And there's lately, but I feel empty. And there's lately, but I feel empty. And there's something that you and I I think maybe something that you and I I think maybe something that you and I I think maybe you say it more than me talking about you say it more than me talking about you say it more than me talking about seasons. And Tony Robbins was basically seasons. And Tony Robbins was basically seasons. And Tony Robbins was basically like, "Dude, you've like primed yourself like, "Dude, you've like primed yourself like, "Dude, you've like primed yourself to only care about like being aggressive to only care about like being aggressive to only care about like being aggressive and succeeding and getting after it." and succeeding and getting after it." and succeeding and getting after it." And you just told me that you said And you just told me that you said And you just told me that you said basically every waking hour I'm working. basically every waking hour I'm working. basically every waking hour I'm working. And the problem with that is not that And the problem with that is not that And the problem with that is not that that exists. That's okay to exist. The that exists. That's okay to exist. The that exists. That's okay to exist. The problem is is that you don't also have problem is is that you don't also have problem is is that you don't also have these other states of life or these these other states of life or these these other states of life or these other like feelings where now this for other like feelings where now this for other like feelings where now this for these next few hours you you can turn these next few hours you you can turn these next few hours you you can turn work off and you can feel enjoyment and work off and you can feel enjoyment and work off and you can feel enjoyment and it was this whole idea of seasons and I it was this whole idea of seasons and I it was this whole idea of seasons and I think Scott Galloway was the same way think Scott Galloway was the same way think Scott Galloway was the same way which is like you know I get after it which is like you know I get after it which is like you know I get after it sometimes other times I want to like sometimes other times I want to like sometimes other times I want to like enjoy life and be with my kids and I enjoy life and be with my kids and I enjoy life and be with my kids and I thought that was really interesting thought that was really interesting thought that was really interesting because we talk about work a lot here because we talk about work a lot here because we talk about work a lot here and the people who listen to this are and the people who listen to this are and the people who listen to this are listening because I mean the podcast is listening because I mean the podcast is listening because I mean the podcast is called my first million it's like making called my first million it's like making called my first million it's like making money and I think that we actually do a money and I think that we actually do a money and I think that we actually do a pretty decent job. I think that's one of pretty decent job. I think that's one of pretty decent job. I think that's one of the reasons why people like us although the reasons why people like us although the reasons why people like us although it's not necessarily intentional where it's not necessarily intentional where it's not necessarily intentional where we laugh and we have fun and I thought we laugh and we have fun and I thought we laugh and we have fun and I thought that this was just like super that this was just like super that this was just like super interesting to see such a serious person interesting to see such a serious person interesting to see such a serious person and such a successful person like herosy and such a successful person like herosy and such a successful person like herosy complain about not being happy even complain about not being happy even complain about not being happy even though he's succeeding and what I've though he's succeeding and what I've though he's succeeding and what I've realized I I realized this when I read realized I I realized this when I read realized I I realized this when I read Robert Green's book human nature which Robert Green's book human nature which Robert Green's book human nature which is humans are humans and you and I have is humans are humans and you and I have is humans are humans and you and I have been very lucky to talk to billionaires been very lucky to talk to billionaires been very lucky to talk to billionaires to all these successful people and often to all these successful people and often to all these successful people and often times when they're on our podcast we're times when they're on our podcast we're times when they're on our podcast we're asking them questions and they come off asking them questions and they come off asking them questions and they come off they're giving advice and so they're not they're giving advice and so they're not they're giving advice and so they're not going purposely appear weak, but we've going purposely appear weak, but we've going purposely appear weak, but we've gotten to become friends with a lot of gotten to become friends with a lot of gotten to become friends with a lot of these people. And it's really cool to these people. And it's really cool to these people. And it's really cool to see behind the scenes that the people see behind the scenes that the people see behind the scenes that the people who we look up to, and it was cool that who we look up to, and it was cool that who we look up to, and it was cool that Hermosi did this where he showed like Hermosi did this where he showed like Hermosi did this where he showed like weakness. He even cried a little on the weakness. He even cried a little on the weakness. He even cried a little on the podcast, which was uh I didn't think podcast, which was uh I didn't think podcast, which was uh I didn't think that he had that gear. that he had that gear. that he had that gear. >> My boy's got range. >> My boy's got range. >> My boy's got range. >> Yeah, he has range. I did not think that >> Yeah, he has range. I did not think that >> Yeah, he has range. I did not think that that was going to come out. that was going to come out. that was going to come out. >> You see Jim Carrey in like a a serious >> You see Jim Carrey in like a a serious >> You see Jim Carrey in like a a serious movie or something. movie or something. movie or something. >> Proportions. Uh and I thought it was >> Proportions. Uh and I thought it was >> Proportions. Uh and I thought it was cool. I thought it was cool and it was a cool. I thought it was cool and it was a cool. I thought it was cool and it was a really good reminder and I want to give really good reminder and I want to give really good reminder and I want to give that to that reminder to people that a that to that reminder to people that a that to that reminder to people that a the people who you look up to, you and I the people who you look up to, you and I the people who you look up to, you and I uh some people actually shockingly look uh some people actually shockingly look uh some people actually shockingly look up to us, but we have hung out with up to us, but we have hung out with up to us, but we have hung out with people who we look up to on this podcast people who we look up to on this podcast people who we look up to on this podcast and the people who others look up to and the people who others look up to and the people who others look up to we've had on this podcast. It's cool to we've had on this podcast. It's cool to we've had on this podcast. It's cool to see that everyone complains about the see that everyone complains about the see that everyone complains about the same [ __ ] and has has complained about same [ __ ] and has has complained about same [ __ ] and has has complained about the same [ __ ] and also the advice I the same [ __ ] and also the advice I the same [ __ ] and also the advice I think that Anthony or Tony Robbins gave. think that Anthony or Tony Robbins gave. think that Anthony or Tony Robbins gave. It's sort of the same advice. It's sort of the same advice. It's sort of the same advice. >> Anthony, >> Anthony, >> Anthony, >> that's we're friends. >> that's we're friends. >> that's we're friends. >> That was incredible. Hey dog, we're >> That was incredible. Hey dog, we're >> That was incredible. Hey dog, we're buddies. It's sort of been like the same buddies. It's sort of been like the same buddies. It's sort of been like the same feedback like on how to like live life. feedback like on how to like live life. feedback like on how to like live life. Have you heard of that song by the Have you heard of that song by the Have you heard of that song by the birds? Uh I don't want to sing it cuz I birds? Uh I don't want to sing it cuz I birds? Uh I don't want to sing it cuz I look stupid, but it's like uh to look stupid, but it's like uh to look stupid, but it's like uh to everything turn. everything turn. everything turn. You know that song? You know that song? You know that song? >> I've never I've never heard that. No. >> I've never I've never heard that. No. >> I've never I've never heard that. No. No. No. No. >> That's crazy. Okay, so this song was >> That's crazy. Okay, so this song was >> That's crazy. Okay, so this song was from the ' 60s. This song, let me tell from the ' 60s. This song, let me tell from the ' 60s. This song, let me tell you an interesting fact. This song, I you an interesting fact. This song, I you an interesting fact. This song, I was looking it up. I was like, I was looking it up. I was like, I was looking it up. I was like, I recognize this. So, I went to Catholic recognize this. So, I went to Catholic recognize this. So, I went to Catholic school my whole life. We had to read the school my whole life. We had to read the school my whole life. We had to read the Bible. This song is word for word a Bible. This song is word for word a Bible. This song is word for word a Bible verse. And I'm not a religious Bible verse. And I'm not a religious Bible verse. And I'm not a religious person, but because I like read the person, but because I like read the person, but because I like read the Bible so much as a kid, I had to like Bible so much as a kid, I had to like Bible so much as a kid, I had to like read it. It's word for word a Bible read it. It's word for word a Bible read it. It's word for word a Bible verse. And the And here's listen to the verse. And the And here's listen to the verse. And the And here's listen to the words. It says, "To everything there's a words. It says, "To everything there's a words. It says, "To everything there's a season, a time to whatever. To season, a time to whatever. To season, a time to whatever. To everything there's a season, a time to everything there's a season, a time to everything there's a season, a time to be born, a time to die." But then it be born, a time to die." But then it be born, a time to die." But then it goes, "A time to kill, a time to heal, a goes, "A time to kill, a time to heal, a goes, "A time to kill, a time to heal, a time to weep, a time to laugh." And time to weep, a time to laugh." And time to weep, a time to laugh." And basically further down the verse, um, it basically further down the verse, um, it basically further down the verse, um, it says like, "Now go and eat your bread, says like, "Now go and eat your bread, says like, "Now go and eat your bread, drink your wine, be merry. Uh, God has drink your wine, be merry. Uh, God has drink your wine, be merry. Uh, God has already like approved what you're going already like approved what you're going already like approved what you're going to do. Whatever happens happens." So to do. Whatever happens happens." So to do. Whatever happens happens." So like these are like old issues that like these are like old issues that like these are like old issues that people have cared about for thousands or people have cared about for thousands or people have cared about for thousands or tens of thousands of years, which is tens of thousands of years, which is tens of thousands of years, which is work hard sometimes, enjoy yourself, work hard sometimes, enjoy yourself, work hard sometimes, enjoy yourself, some sometimes, be sad sometimes, be some sometimes, be sad sometimes, be some sometimes, be sad sometimes, be happy sometimes. There's a season for happy sometimes. There's a season for happy sometimes. There's a season for all of it. all of it. all of it. >> And it's just so interesting to me that >> And it's just so interesting to me that >> And it's just so interesting to me that we all and myself included complain we all and myself included complain we all and myself included complain about the same things and we have for about the same things and we have for about the same things and we have for tens of thousands of years. And like tens of thousands of years. And like tens of thousands of years. And like >> the advice that Tony Robbins gave of >> the advice that Tony Robbins gave of >> the advice that Tony Robbins gave of like there's a season, be happy. That's like there's a season, be happy. That's like there's a season, be happy. That's literally the same advice from like the literally the same advice from like the literally the same advice from like the Bible and from this song. It's kind of Bible and from this song. It's kind of Bible and from this song. It's kind of interesting. interesting. interesting. >> Yeah. you know, there's um uh had an >> Yeah. you know, there's um uh had an >> Yeah. you know, there's um uh had an interesting conversation with um this interesting conversation with um this interesting conversation with um this basketball coach. So, we had just played basketball coach. So, we had just played basketball coach. So, we had just played a game and um the co the head coach of a game and um the co the head coach of a game and um the co the head coach of my team that I'm coaching this high my team that I'm coaching this high my team that I'm coaching this high school basketball team, the head coach school basketball team, the head coach school basketball team, the head coach of the team is really young. He's 25 of the team is really young. He's 25 of the team is really young. He's 25 years old. This his first first head years old. This his first first head years old. This his first first head coaching job. And he got the coaching job. And he got the coaching job. And he got the recommendation to get the job from his recommendation to get the job from his recommendation to get the job from his old college coach. So, there's this guy old college coach. So, there's this guy old college coach. So, there's this guy who was his college coach. He's kind of who was his college coach. He's kind of who was his college coach. He's kind of like a legendary community college like a legendary community college like a legendary community college coach. He coached um at Diablo Valley coach. He coached um at Diablo Valley coach. He coached um at Diablo Valley for like 30 years or something. He's for like 30 years or something. He's for like 30 years or something. He's like one of the winningest coaches and like one of the winningest coaches and like one of the winningest coaches and he's retired now. And so he comes to our he's retired now. And so he comes to our he's retired now. And so he comes to our games sometimes. He sits in the crowd games sometimes. He sits in the crowd games sometimes. He sits in the crowd and he's just like up in the bleachers and he's just like up in the bleachers and he's just like up in the bleachers and he's just observing. And then and he's just observing. And then and he's just observing. And then occasionally afterwards after after the occasionally afterwards after after the occasionally afterwards after after the game, after we talk to the players, we game, after we talk to the players, we game, after we talk to the players, we hang out in the locker room and he comes hang out in the locker room and he comes hang out in the locker room and he comes down and he gives us kind of like the down and he gives us kind of like the down and he gives us kind of like the old coach's wisdom and it's the best. old coach's wisdom and it's the best. old coach's wisdom and it's the best. It's the best. That's like my favorite It's the best. That's like my favorite It's the best. That's like my favorite time in this whole thing. You know, time in this whole thing. You know, time in this whole thing. You know, couldn't have predicted it, but that's couldn't have predicted it, but that's couldn't have predicted it, but that's like my favorite time. And so we had like my favorite time. And so we had like my favorite time. And so we had just won a game that we kind of weren't just won a game that we kind of weren't just won a game that we kind of weren't supposed to win. We were these underdogs supposed to win. We were these underdogs supposed to win. We were these underdogs and we like played amazing and we won. and we like played amazing and we won. and we like played amazing and we won. And then we were playing the best team And then we were playing the best team And then we were playing the best team in our league and we were coming off in our league and we were coming off in our league and we were coming off that win and we're like, "Yeah, we're that win and we're like, "Yeah, we're that win and we're like, "Yeah, we're going to do this." And um we just got going to do this." And um we just got going to do this." And um we just got smacked and we lost by 50 points. It was smacked and we lost by 50 points. It was smacked and we lost by 50 points. It was embarrassing. We only scored 15 points embarrassing. We only scored 15 points embarrassing. We only scored 15 points in an entire basketball game. It's hard in an entire basketball game. It's hard in an entire basketball game. It's hard to do that. And it was just terrible. to do that. And it was just terrible. to do that. And it was just terrible. Like we were scar played scared. It was Like we were scar played scared. It was Like we were scar played scared. It was it was just bad. So, um, coach comes in it was just bad. So, um, coach comes in it was just bad. So, um, coach comes in and he just goes, um, you know, two days and he just goes, um, you know, two days and he just goes, um, you know, two days ago ago ago you're unstoppable. You're the best team you're unstoppable. You're the best team you're unstoppable. You're the best team ever. Today, you can't do anything ever. Today, you can't do anything ever. Today, you can't do anything right. You know, you're the worst. And right. You know, you're the worst. And right. You know, you're the worst. And he just he just said, he goes, "The he just he just said, he goes, "The he just he just said, he goes, "The number one thing you're going to learn number one thing you're going to learn number one thing you're going to learn as a coach is that victory and defeat as a coach is that victory and defeat as a coach is that victory and defeat are liars. They're both liars. And once are liars. They're both liars. And once are liars. They're both liars. And once you learn that they're both liars, then you learn that they're both liars, then you learn that they're both liars, then you can become a great coach." And I you can become a great coach." And I you can become a great coach." And I just love that. And it was like uh my my just love that. And it was like uh my my just love that. And it was like uh my my roommate in college, Trevor, he had this roommate in college, Trevor, he had this roommate in college, Trevor, he had this his dad gave him this gift uh when he his dad gave him this gift uh when he his dad gave him this gift uh when he went to college. And like I went to Duke went to college. And like I went to Duke went to college. And like I went to Duke and so there's a lot of rich kids with and so there's a lot of rich kids with and so there's a lot of rich kids with rich parents who's you know they give rich parents who's you know they give rich parents who's you know they give them this like air conditioning device them this like air conditioning device them this like air conditioning device and this like you know like their their and this like you know like their their and this like you know like their their rooms were like tricked out and Trevor's rooms were like tricked out and Trevor's rooms were like tricked out and Trevor's parents were both PE coaches in Wyoming parents were both PE coaches in Wyoming parents were both PE coaches in Wyoming for their whole careers. And so when for their whole careers. And so when for their whole careers. And so when they drove him out to they drove him out they drove him out to they drove him out they drove him out to they drove him out to college and then they his dad gave to college and then they his dad gave to college and then they his dad gave him this po like this poster and had a him this po like this poster and had a him this po like this poster and had a poem on it and it's this poem called If. poem on it and it's this poem called If. poem on it and it's this poem called If. I don't know if you you've ever read it I don't know if you you've ever read it I don't know if you you've ever read it as if by Rudy Rar Kipling and on it it as if by Rudy Rar Kipling and on it it as if by Rudy Rar Kipling and on it it has the same line and this was I stared has the same line and this was I stared has the same line and this was I stared at this thing like every day in college at this thing like every day in college at this thing like every day in college because it was just the only thing on because it was just the only thing on because it was just the only thing on our walls and it's the the line from it our walls and it's the the line from it our walls and it's the the line from it is it says if you can meet triumph and is it says if you can meet triumph and is it says if you can meet triumph and disaster and treat those two imposttors disaster and treat those two imposttors disaster and treat those two imposttors just the same and the last line is um just the same and the last line is um just the same and the last line is um you'll be a man my son and um his dad you'll be a man my son and um his dad you'll be a man my son and um his dad gave him this this poster and I kind of gave him this this poster and I kind of gave him this this poster and I kind of by proxy got this poster from that but by proxy got this poster from that but by proxy got this poster from that but it's this idea that like the highs and it's this idea that like the highs and it's this idea that like the highs and the lows are liars. The wins and the the the lows are liars. The wins and the the the lows are liars. The wins and the the the the losses are liars. Victory and uh the the losses are liars. Victory and uh the the losses are liars. Victory and uh you know triumph and disaster, they're you know triumph and disaster, they're you know triumph and disaster, they're impostors. And once you recognize that, impostors. And once you recognize that, impostors. And once you recognize that, then you're free. Then you can actually then you're free. Then you can actually then you're free. Then you can actually do what you need to do. And so like you do what you need to do. And so like you do what you need to do. And so like you know where you're talking about hormos know where you're talking about hormos know where you're talking about hormos and being happy and success and all and being happy and success and all and being happy and success and all these things. I think you know the these things. I think you know the these things. I think you know the challenge is that we think success is challenge is that we think success is challenge is that we think success is something that's real and final and something that's real and final and something that's real and final and lasting and that was the meaning of this lasting and that was the meaning of this lasting and that was the meaning of this whole thing of all that of all that whole thing of all that of all that whole thing of all that of all that effort and then if it's failure that effort and then if it's failure that effort and then if it's failure that it's real and going to be lasting and it's real and going to be lasting and it's real and going to be lasting and that it's it means something and uh once that it's it means something and uh once that it's it means something and uh once you realize that like no it's they're you realize that like no it's they're you realize that like no it's they're neither real nor lasting nor were they neither real nor lasting nor were they neither real nor lasting nor were they the meaning in the first place like then the meaning in the first place like then the meaning in the first place like then you're actually playing the real game. you're actually playing the real game. you're actually playing the real game. >> MFM wisdom corner. >> MFM wisdom corner. >> MFM wisdom corner. >> Yeah. Welcome to Guru Corner. No advice >> Yeah. Welcome to Guru Corner. No advice >> Yeah. Welcome to Guru Corner. No advice given. Look, you just quoted an old given. Look, you just quoted an old given. Look, you just quoted an old coach. I quoted uh Tony Robbins in the coach. I quoted uh Tony Robbins in the coach. I quoted uh Tony Robbins in the Bible. I mean, no advice given, just Bible. I mean, no advice given, just Bible. I mean, no advice given, just messengers. Um, all right. That's it. messengers. Um, all right. That's it. messengers. Um, all right. That's it. That's the pod.