I Quit Airbnb To Fight The Baby Formula Monopoly

I went into motherhood grounded in all I went into motherhood grounded in all of these beliefs and expectations of these beliefs and expectations of these beliefs and expectations [music] [music] [music] that my body would be able to that my body would be able to that my body would be able to exclusively breastfeed my babies. Five exclusively breastfeed my babies. Five exclusively breastfeed my babies. Five days in to having my first kid, I got days in to having my first kid, I got days in to having my first kid, I got mastitis and it got to the place where I mastitis and it got to the place where I mastitis and it got to the place where I wasn't able to get enough milk out to wasn't able to get enough milk out to wasn't able to get enough milk out to feed my child. And the alternative for feed my child. And the alternative for feed my child. And the alternative for me to feed my child was going to a me to feed my child was going to a me to feed my child was going to a pharmacy to buy my baby's food. [music] pharmacy to buy my baby's food. [music] pharmacy to buy my baby's food. [music] And I was riddled with guilt. Formula is And I was riddled with guilt. Formula is And I was riddled with guilt. Formula is food. Why are we also going to a food. Why are we also going to a food. Why are we also going to a pharmacy, which is typically a place pharmacy, which is typically a place pharmacy, which is typically a place that you would go purchase drugs for a that you would go purchase drugs for a that you would go purchase drugs for a [music] medical need? Your ability to [music] medical need? Your ability to [music] medical need? Your ability to not be able to breastfeed shouldn't be not be able to breastfeed shouldn't be not be able to breastfeed shouldn't be seen as a medical problem. There's been seen as a medical problem. There's been seen as a medical problem. There's been so much shame and stigma tied to how you so much shame and stigma tied to how you so much shame and stigma tied to how you feed your child that we have to develop feed your child that we have to develop feed your child that we have to develop a new relationship with it. a new relationship with it. a new relationship with it. >> Laura Money is the co-founder and the >> Laura Money is the co-founder and the >> Laura Money is the co-founder and the CEO of Bobby, the first women led CEO of Bobby, the first women led CEO of Bobby, the first women led organic infant formula company driving organic infant formula company driving organic infant formula company driving policy and cultural change in early policy and cultural change in early policy and cultural change in early nutrition. Now, before founding Bobby, nutrition. Now, before founding Bobby, nutrition. Now, before founding Bobby, she spent six years at Airbnb where she she spent six years at Airbnb where she she spent six years at Airbnb where she led global host experience and trust led global host experience and trust led global host experience and trust initiatives. In 2025, she was named one initiatives. In 2025, she was named one initiatives. In 2025, she was named one of Time magazine's women of the year for of Time magazine's women of the year for of Time magazine's women of the year for her leadership in reshaping how America her leadership in reshaping how America her leadership in reshaping how America feeds its babies. feeds its babies. feeds its babies. >> I started looking at the nutritional >> I started looking at the nutritional >> I started looking at the nutritional standards [music] that the FDA had set standards [music] that the FDA had set standards [music] that the FDA had set and was questioning why hadn't they and was questioning why hadn't they and was questioning why hadn't they really evolved over the last 30 years. really evolved over the last 30 years. really evolved over the last 30 years. Essentially, the same formula that I Essentially, the same formula that I Essentially, the same formula that I probably was consuming as a child was probably was consuming as a child was probably was consuming as a child was the same formula that existed on shelf the same formula that existed on shelf the same formula that existed on shelf for our kids. But every other food for our kids. But every other food for our kids. But every other food source has seen some change with the source has seen some change with the source has seen some change with the latest science. 50% of babies born in latest science. 50% of babies born in latest science. 50% of babies born in the country rely on WIC. The way it's the country rely on WIC. The way it's the country rely on WIC. The way it's set up for infant formula is that the set up for infant formula is that the set up for infant formula is that the two major companies will bid for the two major companies will bid for the two major companies will bid for the winning per state [music] and they will winning per state [music] and they will winning per state [music] and they will be the formula of choice in that state be the formula of choice in that state be the formula of choice in that state for any Wick participants. So what that for any Wick participants. So what that for any Wick participants. So what that does is limits choice. I mean frankly I does is limits choice. I mean frankly I does is limits choice. I mean frankly I think it's it's a sign that inequality think it's it's a sign that inequality think it's it's a sign that inequality starts day one. starts day one. starts day one. >> How do you give advice to mothers who >> How do you give advice to mothers who >> How do you give advice to mothers who are trying to figure out how to navigate are trying to figure out how to navigate are trying to figure out how to navigate this space? How do they make the right this space? How do they make the right this space? How do they make the right choice for themselves and for their choice for themselves and for their choice for themselves and for their baby? baby? baby? >> Your best is best is one of the most >> Your best is best is one of the most >> Your best is best is one of the most important things to consume. important things to consume. important things to consume. >> Hey, it's Dr. Heyman. I'm so excited to >> Hey, it's Dr. Heyman. I'm so excited to >> Hey, it's Dr. Heyman. I'm so excited to share this episode with you today. But share this episode with you today. But share this episode with you today. But before we dive in, I want to get your before we dive in, I want to get your before we dive in, I want to get your help. Please take a minute to hit that help. Please take a minute to hit that help. Please take a minute to hit that subscribe button. Whether you're subscribe button. Whether you're subscribe button. Whether you're watching here on YouTube or listening on watching here on YouTube or listening on watching here on YouTube or listening on your favorite podcast platform, it truly your favorite podcast platform, it truly your favorite podcast platform, it truly means the world to me and it helps my means the world to me and it helps my means the world to me and it helps my team and I bring you this podcast every team and I bring you this podcast every team and I bring you this podcast every single week. Plus, I don't want you to single week. Plus, I don't want you to single week. Plus, I don't want you to miss a thing. So, thanks so much for miss a thing. So, thanks so much for miss a thing. So, thanks so much for being part of this community and I'm being part of this community and I'm being part of this community and I'm glad you're here. Laura, welcome to the glad you're here. Laura, welcome to the glad you're here. Laura, welcome to the podcast. It's great to have [music] you. podcast. It's great to have [music] you. podcast. It's great to have [music] you. >> Thank you for having me. Delighted to be >> Thank you for having me. Delighted to be >> Thank you for having me. Delighted to be here. here. here. >> Now, we're talking about a topic today >> Now, we're talking about a topic today >> Now, we're talking about a topic today that impacts millions of people that uh that impacts millions of people that uh that impacts millions of people that uh [music] has been fraught for many [music] has been fraught for many [music] has been fraught for many reasons and problematic, reasons and problematic, reasons and problematic, which is how do you feed your baby? which is how do you feed your baby? which is how do you feed your baby? Breast milk, formula, Breast milk, formula, Breast milk, formula, good, bad, how do we think about it? And good, bad, how do we think about it? And good, bad, how do we think about it? And what are the problems with our current what are the problems with our current what are the problems with our current situation around formula particularly in situation around formula particularly in situation around formula particularly in America as a physician? And I I America as a physician? And I I America as a physician? And I I delivered 500 babies in my day. delivered 500 babies in my day. delivered 500 babies in my day. >> Wow. >> Wow. >> Wow. >> And I loved OB and loved and I was a >> And I loved OB and loved and I was a >> And I loved OB and loved and I was a family doctor. So I took care of the family doctor. So I took care of the family doctor. So I took care of the mother and the baby. So the whole way mother and the baby. So the whole way mother and the baby. So the whole way through. And I remember being in the through. And I remember being in the through. And I remember being in the hospital and the uh especially where I hospital and the uh especially where I hospital and the uh especially where I was training was training was training and I would deliver babies and I I would and I would deliver babies and I I would and I would deliver babies and I I would I would have to put an order in the I would have to put an order in the I would have to put an order in the chart chart chart to not feed the baby formula unless it to not feed the baby formula unless it to not feed the baby formula unless it was under a doctor's was under a doctor's was under a doctor's >> mark. >> mark. >> mark. >> And the reason I did that was because I >> And the reason I did that was because I >> And the reason I did that was because I wanted the the nurses to actually wanted the the nurses to actually wanted the the nurses to actually support and encourage mothers to support and encourage mothers to support and encourage mothers to breastfeed, breastfeed, breastfeed, >> of course. And what they would what I >> of course. And what they would what I >> of course. And what they would what I was seeing happening was that they would was seeing happening was that they would was seeing happening was that they would discourage the mothers from discourage the mothers from discourage the mothers from breastfeeding. breastfeeding. breastfeeding. >> Yes. >> Yes. >> Yes. >> And and I that I wasn't happy with. And >> And and I that I wasn't happy with. And >> And and I that I wasn't happy with. And I formulate feeding is okay, but I'm I formulate feeding is okay, but I'm I formulate feeding is okay, but I'm just saying like that should be the just saying like that should be the just saying like that should be the go-to for most women to start at least go-to for most women to start at least go-to for most women to start at least to try. Right. to try. Right. to try. Right. >> And so I I think you know I think the >> And so I I think you know I think the >> And so I I think you know I think the question was always is like what formula question was always is like what formula question was always is like what formula should a kid have? And then I always should a kid have? And then I always should a kid have? And then I always kids with all these health issues from kids with all these health issues from kids with all these health issues from formulas and gut issues and allergies formulas and gut issues and allergies formulas and gut issues and allergies and eczema and you know the quality was and eczema and you know the quality was and eczema and you know the quality was terrible. And I look read the label and terrible. And I look read the label and terrible. And I look read the label and it was like sugar and refined oils. I'm it was like sugar and refined oils. I'm it was like sugar and refined oils. I'm like what is this? I wouldn't feed this like what is this? I wouldn't feed this like what is this? I wouldn't feed this to my dog, you know, like to my dog, you know, like to my dog, you know, like >> and and so your story is quite amazing >> and and so your story is quite amazing >> and and so your story is quite amazing because you you know you were a big because you you know you were a big because you you know you were a big executive and doing cool stuff and in executive and doing cool stuff and in executive and doing cool stuff and in business and you worked Google and business and you worked Google and business and you worked Google and Airbnb and Airbnb and Airbnb and >> you know you had a big career uh and >> you know you had a big career uh and >> you know you had a big career uh and then uh you kind of took a left turn then uh you kind of took a left turn then uh you kind of took a left turn >> pretty big left turn. So tell us the >> pretty big left turn. So tell us the >> pretty big left turn. So tell us the story of like how this all came into story of like how this all came into story of like how this all came into your ecosystem because Google and Airbnb your ecosystem because Google and Airbnb your ecosystem because Google and Airbnb don't seem to have much to do with don't seem to have much to do with don't seem to have much to do with formula and babies. So formula and babies. So formula and babies. So >> nothing at all. Nothing at all. It was >> nothing at all. Nothing at all. It was >> nothing at all. Nothing at all. It was it was a hard pivot. I joke that, you it was a hard pivot. I joke that, you it was a hard pivot. I joke that, you know, I didn't grow up dreaming of know, I didn't grow up dreaming of know, I didn't grow up dreaming of starting a powdered milk business. It starting a powdered milk business. It starting a powdered milk business. It was never part of the agenda. Um I I was never part of the agenda. Um I I was never part of the agenda. Um I I went into motherhood, you know, grounded went into motherhood, you know, grounded went into motherhood, you know, grounded in all of these beliefs and expectations in all of these beliefs and expectations in all of these beliefs and expectations that my body would be able to that my body would be able to that my body would be able to exclusively breastfeed my babies. I grew exclusively breastfeed my babies. I grew exclusively breastfeed my babies. I grew up in the west of Ireland. Uh I'm the up in the west of Ireland. Uh I'm the up in the west of Ireland. Uh I'm the funny accent. Yes, it's it's I'm in the funny accent. Yes, it's it's I'm in the funny accent. Yes, it's it's I'm in the in between phases. I was the eldest of in between phases. I was the eldest of in between phases. I was the eldest of five. My uh my grandmother had 13 five. My uh my grandmother had 13 five. My uh my grandmother had 13 children. She breastfed all of them. A children. She breastfed all of them. A children. She breastfed all of them. A lot of kids. But there's something about lot of kids. But there's something about lot of kids. But there's something about comparing yourself in many ways to your comparing yourself in many ways to your comparing yourself in many ways to your own lineage and your community and how own lineage and your community and how own lineage and your community and how you've grown up. And I just saw that it you've grown up. And I just saw that it you've grown up. And I just saw that it was a natural thing to do. Um, it was was a natural thing to do. Um, it was was a natural thing to do. Um, it was also something that I think was just also something that I think was just also something that I think was just built into the expectations of becoming built into the expectations of becoming built into the expectations of becoming a mother in my family. So, here we are, a mother in my family. So, here we are, a mother in my family. So, here we are, grew up in the west of Ireland, certain grew up in the west of Ireland, certain grew up in the west of Ireland, certain expectations. And then I moved out to expectations. And then I moved out to expectations. And then I moved out to the US and I had American babies. 5 days the US and I had American babies. 5 days the US and I had American babies. 5 days in to having my eldest, my first kid, I in to having my eldest, my first kid, I in to having my eldest, my first kid, I got mastitis, which is a common got mastitis, which is a common got mastitis, which is a common infection. infection. infection. >> What is that? Just so people know what >> What is that? Just so people know what >> What is that? Just so people know what that is. Yeah, it's essentially an that is. Yeah, it's essentially an that is. Yeah, it's essentially an infection of the the milk glands uh infection of the the milk glands uh infection of the the milk glands uh where your nipples can blister, they can where your nipples can blister, they can where your nipples can blister, they can bleed, and you can get to a place where bleed, and you can get to a place where bleed, and you can get to a place where you can't produce enough milk. Now, if you can't produce enough milk. Now, if you can't produce enough milk. Now, if treated well and if given enough treated well and if given enough treated well and if given enough support, you can treat it so that your support, you can treat it so that your support, you can treat it so that your milk does come back and that you can milk does come back and that you can milk does come back and that you can continue to breastfeed your child. Uh continue to breastfeed your child. Uh continue to breastfeed your child. Uh stubborn Irish me, I just powered stubborn Irish me, I just powered stubborn Irish me, I just powered through. Um and I also reflect back, I through. Um and I also reflect back, I through. Um and I also reflect back, I actually think about this all the time. actually think about this all the time. actually think about this all the time. I didn't really have a support system to I didn't really have a support system to I didn't really have a support system to turn to. It wasn't like there was an turn to. It wasn't like there was an turn to. It wasn't like there was an easy access to uh calling up lactation easy access to uh calling up lactation easy access to uh calling up lactation consultants. And to be brutally honest, consultants. And to be brutally honest, consultants. And to be brutally honest, I think I probably left it too late. I I think I probably left it too late. I I think I probably left it too late. I >> mean, you just kind of powered through >> mean, you just kind of powered through >> mean, you just kind of powered through your your your >> I did. I powered through and and it got >> I did. I powered through and and it got >> I did. I powered through and and it got to the place where to the place where to the place where >> I wasn't able to get enough milk out to >> I wasn't able to get enough milk out to >> I wasn't able to get enough milk out to feed my child. And then you're left with feed my child. And then you're left with feed my child. And then you're left with that. that. that. >> Oh, then you felt terrible. >> Oh, then you felt terrible. >> Oh, then you felt terrible. >> Terrible. I mean, the responsibility you >> Terrible. I mean, the responsibility you >> Terrible. I mean, the responsibility you have to feed your child is the most have to feed your child is the most have to feed your child is the most responsibility. Exactly. I go down to responsibility. Exactly. I go down to responsibility. Exactly. I go down to the local pharmacy and I remember the local pharmacy and I remember the local pharmacy and I remember standing, it's so vivid, standing in standing, it's so vivid, standing in standing, it's so vivid, standing in that middle aisle and I look on one side that middle aisle and I look on one side that middle aisle and I look on one side and you see cat food and then you see and you see cat food and then you see and you see cat food and then you see diapers and now you're choosing what is diapers and now you're choosing what is diapers and now you're choosing what is essentially meant to be a food to feed essentially meant to be a food to feed essentially meant to be a food to feed your baby. your baby. your baby. >> Oh, and and the worst part about it is I >> Oh, and and the worst part about it is I >> Oh, and and the worst part about it is I had to ring, you know, the shame bell, had to ring, you know, the shame bell, had to ring, you know, the shame bell, the the bell that says, "Can you come the the bell that says, "Can you come the the bell that says, "Can you come unlock this case because I need to get unlock this case because I need to get unlock this case because I need to get food because my body's unable to do food because my body's unable to do food because my body's unable to do this." this." this." >> And why why do they have a lock like >> And why why do they have a lock like >> And why why do they have a lock like that? Cuz people steal the formula. It's that? Cuz people steal the formula. It's that? Cuz people steal the formula. It's usually related to people stealing usually related to people stealing usually related to people stealing anything expensive. But you know, if you anything expensive. But you know, if you anything expensive. But you know, if you actually unpack that a little bit, why actually unpack that a little bit, why actually unpack that a little bit, why are we also going to a pharmacy, which are we also going to a pharmacy, which are we also going to a pharmacy, which is typically a place that you would go is typically a place that you would go is typically a place that you would go purchase drugs for a medical need? Your purchase drugs for a medical need? Your purchase drugs for a medical need? Your ability to not be able to breastfeed ability to not be able to breastfeed ability to not be able to breastfeed shouldn't be seen as a medical problem. shouldn't be seen as a medical problem. shouldn't be seen as a medical problem. And unfortunately, the alternative for And unfortunately, the alternative for And unfortunately, the alternative for me to feed my child was going to a me to feed my child was going to a me to feed my child was going to a pharmacy to buy my baby's food. And that pharmacy to buy my baby's food. And that pharmacy to buy my baby's food. And that just left me with like I was riddled just left me with like I was riddled just left me with like I was riddled with guilt. with guilt. with guilt. Everything leading up to that point I Everything leading up to that point I Everything leading up to that point I was able to accomplish in my life. I I was able to accomplish in my life. I I was able to accomplish in my life. I I actually remember hoping that they would actually remember hoping that they would actually remember hoping that they would give me a bag that wasn't see-through so give me a bag that wasn't see-through so give me a bag that wasn't see-through so that when I walked out with that that when I walked out with that that when I walked out with that formula, I wasn't going to be judged. formula, I wasn't going to be judged. formula, I wasn't going to be judged. >> Wow. >> Wow. >> Wow. >> Such shame. And so that inspired you to >> Such shame. And so that inspired you to >> Such shame. And so that inspired you to start this company, Bobby, which is start this company, Bobby, which is start this company, Bobby, which is trying to reinvent infant formula. And trying to reinvent infant formula. And trying to reinvent infant formula. And in some ways, like look at what Europe's in some ways, like look at what Europe's in some ways, like look at what Europe's doing and kind of come up with a hybrid doing and kind of come up with a hybrid doing and kind of come up with a hybrid that creates a better formula. And it's that creates a better formula. And it's that creates a better formula. And it's something for me as a physician when I something for me as a physician when I something for me as a physician when I was trying to find formulas to support was trying to find formulas to support was trying to find formulas to support the breastfeeding mothers that I was the breastfeeding mothers that I was the breastfeeding mothers that I was taking care of. It was a struggle cuz taking care of. It was a struggle cuz taking care of. It was a struggle cuz like this is crap and this is crap and like this is crap and this is crap and like this is crap and this is crap and this is crap. And uh and you know what this is crap. And uh and you know what this is crap. And uh and you know what what we have now in America is a crisis what we have now in America is a crisis what we have now in America is a crisis of obesity. You know, 20% of kids are of obesity. You know, 20% of kids are of obesity. You know, 20% of kids are obese. 40% are overweight. Infants, one obese. 40% are overweight. Infants, one obese. 40% are overweight. Infants, one in 10 or even more of infants are in 10 or even more of infants are in 10 or even more of infants are overweight or obese. overweight or obese. overweight or obese. >> Wow. >> Wow. >> Wow. >> And this is not because they're eating >> And this is not because they're eating >> And this is not because they're eating too much and exercising less, right? too much and exercising less, right? too much and exercising less, right? It's not their fault. And they're not It's not their fault. And they're not It's not their fault. And they're not because they're eating Twinkies. because they're eating Twinkies. because they're eating Twinkies. Something's going on. And we talked Something's going on. And we talked Something's going on. And we talked about it earlier before the podcast, but about it earlier before the podcast, but about it earlier before the podcast, but there was a study that came out recently there was a study that came out recently there was a study that came out recently that identified just how much sugar an that identified just how much sugar an that identified just how much sugar an average baby was getting in their infant average baby was getting in their infant average baby was getting in their infant formula. And it's about a can of Coke a formula. And it's about a can of Coke a formula. And it's about a can of Coke a day. day. day. >> Yes. >> Yes. >> Yes. >> So, can you talk about the implications >> So, can you talk about the implications >> So, can you talk about the implications of this for our infant population and of this for our infant population and of this for our infant population and then the downstream long-term then the downstream long-term then the downstream long-term consequences for children and then consequences for children and then consequences for children and then adults who are programmed at very young adults who are programmed at very young adults who are programmed at very young ages to be overweight or obese? ages to be overweight or obese? ages to be overweight or obese? >> Let me first start with the makeup of >> Let me first start with the makeup of >> Let me first start with the makeup of breast milk. So, breast milk is actually breast milk. So, breast milk is actually breast milk. So, breast milk is actually made up majority of sugar. It is, you made up majority of sugar. It is, you made up majority of sugar. It is, you know, most of what you will get in know, most of what you will get in know, most of what you will get in breast milk is sugar, but it's natural breast milk is sugar, but it's natural breast milk is sugar, but it's natural milk sugar. It's lactose. Exactly. And milk sugar. It's lactose. Exactly. And milk sugar. It's lactose. Exactly. And on a spectrum of all the different types on a spectrum of all the different types on a spectrum of all the different types of sugar, on the other end, what you of sugar, on the other end, what you of sugar, on the other end, what you commonly see or have commonly seen in commonly see or have commonly seen in commonly see or have commonly seen in formula is corn syrup. They're two formula is corn syrup. They're two formula is corn syrup. They're two totally different sugars. So, while they totally different sugars. So, while they totally different sugars. So, while they provide the same carb output, the input provide the same carb output, the input provide the same carb output, the input is radically different. is radically different. is radically different. >> Yeah. Carbs on a carbs on a carb. >> Yeah. Carbs on a carbs on a carb. >> Yeah. Carbs on a carbs on a carb. >> There you go. I learned that from you. >> There you go. I learned that from you. >> There you go. I learned that from you. We got to start looking at what is the We got to start looking at what is the We got to start looking at what is the best alternative to the processed best alternative to the processed best alternative to the processed ingredients that have typically been ingredients that have typically been ingredients that have typically been used. And what you're seeing is a rise used. And what you're seeing is a rise used. And what you're seeing is a rise of formula companies and I think smaller of formula companies and I think smaller of formula companies and I think smaller companies like Bobby that are coming in companies like Bobby that are coming in companies like Bobby that are coming in are really pushing the mark and saying are really pushing the mark and saying are really pushing the mark and saying we should be using natural milk sugar. we should be using natural milk sugar. we should be using natural milk sugar. Um which is why we only use 100% Um which is why we only use 100% Um which is why we only use 100% lactose. lactose. lactose. >> Sort of a having a a thought about you >> Sort of a having a a thought about you >> Sort of a having a a thought about you know the other end of the age spectrum know the other end of the age spectrum know the other end of the age spectrum which is the elderly and what often they which is the elderly and what often they which is the elderly and what often they get is like insure and boost and these get is like insure and boost and these get is like insure and boost and these things are just filled with things are just filled with things are just filled with >> corn sugar and corn syrup solids and >> corn sugar and corn syrup solids and >> corn sugar and corn syrup solids and refined oils and all kinds of horrible refined oils and all kinds of horrible refined oils and all kinds of horrible ingredients. ingredients. ingredients. And it's like we're kind of poisoning And it's like we're kind of poisoning And it's like we're kind of poisoning >> both ends >> both ends >> both ends >> both ends of the spectrum. What I want >> both ends of the spectrum. What I want >> both ends of the spectrum. What I want to sort of help you have you help us to sort of help you have you help us to sort of help you have you help us understand is you know what is the understand is you know what is the understand is you know what is the composition of breast milk and one of composition of breast milk and one of composition of breast milk and one of the important things that that we know the important things that that we know the important things that that we know are important for a baby's growth and are important for a baby's growth and are important for a baby's growth and development. development. development. >> What actually is in most formulas now >> What actually is in most formulas now >> What actually is in most formulas now that and what's missing? that and what's missing? that and what's missing? >> Yeah. >> Yeah. >> Yeah. >> And then what Bobby does which is your >> And then what Bobby does which is your >> And then what Bobby does which is your company is to help actually fill that company is to help actually fill that company is to help actually fill that gap. gap. gap. >> Yeah. And even also you kind of add to >> Yeah. And even also you kind of add to >> Yeah. And even also you kind of add to it a little bit by adding you providing it a little bit by adding you providing it a little bit by adding you providing baby supplements like probiotics and baby supplements like probiotics and baby supplements like probiotics and vitamin D. vitamin D. vitamin D. >> Yeah. DHA. >> Yeah. DHA. >> Yeah. DHA. >> Yeah. DHA which is basically the main >> Yeah. DHA which is basically the main >> Yeah. DHA which is basically the main fat in breast milk. I used to joke all fat in breast milk. I used to joke all fat in breast milk. I used to joke all the time. I said, you know, the best the time. I said, you know, the best the time. I said, you know, the best source of of omega-3 fats is wild fish source of of omega-3 fats is wild fish source of of omega-3 fats is wild fish and breast milk. Although it's hard to and breast milk. Although it's hard to and breast milk. Although it's hard to get the breast milk, [laughter] you get the breast milk, [laughter] you get the breast milk, [laughter] you know, know, know, >> and every formula should have DHA. >> and every formula should have DHA. >> and every formula should have DHA. >> It's important for brain development. >> It's important for brain development. >> It's important for brain development. >> Yes. One of the most important things. >> Yes. One of the most important things. >> Yes. One of the most important things. So, okay, back up for a second. Uh So, okay, back up for a second. Uh So, okay, back up for a second. Uh breast milk is made up of carbs, breast milk is made up of carbs, breast milk is made up of carbs, proteins, and fats and proteins, and fats and proteins, and fats and infant formula needs to mimic that. But infant formula needs to mimic that. But infant formula needs to mimic that. But like I said, how you decide to make up like I said, how you decide to make up like I said, how you decide to make up those carbs, proteins, and fats can look those carbs, proteins, and fats can look those carbs, proteins, and fats can look very different. Most formulas will turn very different. Most formulas will turn very different. Most formulas will turn to cow's milk. Um and then you need to to cow's milk. Um and then you need to to cow's milk. Um and then you need to manipulate that cow's milk to mimic that manipulate that cow's milk to mimic that manipulate that cow's milk to mimic that of breast milk to make it easy to digest of breast milk to make it easy to digest of breast milk to make it easy to digest to ensure that the baby's getting the to ensure that the baby's getting the to ensure that the baby's getting the full composition. So let's use protein. full composition. So let's use protein. full composition. So let's use protein. Um it is a mix of whey to casein Um it is a mix of whey to casein Um it is a mix of whey to casein protein. But what's interesting is the protein. But what's interesting is the protein. But what's interesting is the mix that you get in breast milk, the mix that you get in breast milk, the mix that you get in breast milk, the combination of whey to casein is combination of whey to casein is combination of whey to casein is different to that of cow's milk. So most different to that of cow's milk. So most different to that of cow's milk. So most formulas have to add in more whey to formulas have to add in more whey to formulas have to add in more whey to make it easier to digest. make it easier to digest. make it easier to digest. >> And casein to me be more inflammatory >> And casein to me be more inflammatory >> And casein to me be more inflammatory and also more gut issues and more, and also more gut issues and more, and also more gut issues and more, >> you know, cause of things like eczema >> you know, cause of things like eczema >> you know, cause of things like eczema and allergies and things like that. and allergies and things like that. and allergies and things like that. Yeah. Yeah. Yeah. >> What is not actually printed on most >> What is not actually printed on most >> What is not actually printed on most infant formula labels is what that ratio infant formula labels is what that ratio infant formula labels is what that ratio split is. And to sort of get the split is. And to sort of get the split is. And to sort of get the benefits of making it easier to digest benefits of making it easier to digest benefits of making it easier to digest for a baby, you want to see that the for a baby, you want to see that the for a baby, you want to see that the weight to casein ratio matches that of weight to casein ratio matches that of weight to casein ratio matches that of breast milk that is more 7030, which is breast milk that is more 7030, which is breast milk that is more 7030, which is the opposite to what you see in typical the opposite to what you see in typical the opposite to what you see in typical cow's milk. cow's milk. cow's milk. >> Um, and then we talked about sugars and >> Um, and then we talked about sugars and >> Um, and then we talked about sugars and then there's also fats. then there's also fats. then there's also fats. >> So, I do want to underscore infant >> So, I do want to underscore infant >> So, I do want to underscore infant formula does have to mirror that of formula does have to mirror that of formula does have to mirror that of breast milk for these major macros. Um, breast milk for these major macros. Um, breast milk for these major macros. Um, but it all comes down to the but it all comes down to the but it all comes down to the ingredients. Where are those ingredients ingredients. Where are those ingredients ingredients. Where are those ingredients coming from? How are they processed? Um, coming from? How are they processed? Um, coming from? How are they processed? Um, how are they farmed? Are they organic? how are they farmed? Are they organic? how are they farmed? Are they organic? All of these things. All of these things. All of these things. >> And they use grass-fed milk, right? >> And they use grass-fed milk, right? >> And they use grass-fed milk, right? >> Grass-fed milk from small batch American >> Grass-fed milk from small batch American >> Grass-fed milk from small batch American farms. We use expeller pressed uh oils farms. We use expeller pressed uh oils farms. We use expeller pressed uh oils for our fat blends. for our fat blends. for our fat blends. >> Not the ones that are used solvents and >> Not the ones that are used solvents and >> Not the ones that are used solvents and heat and hexane deodorizers and heat and hexane deodorizers and heat and hexane deodorizers and decolorants and decolorants and decolorants and >> Yes. Yes. And all of the things that >> Yes. Yes. And all of the things that >> Yes. Yes. And all of the things that ultimately are the the negative ultimately are the the negative ultimately are the the negative consequences for using the wrong consequences for using the wrong consequences for using the wrong ingredients. ingredients. ingredients. >> So, it's more than it's more than the >> So, it's more than it's more than the >> So, it's more than it's more than the ingredient itself. It's where is it ingredient itself. It's where is it ingredient itself. It's where is it farmed and how is it processed? And most farmed and how is it processed? And most farmed and how is it processed? And most companies are not putting that directly companies are not putting that directly companies are not putting that directly on a label and talking about it. on a label and talking about it. on a label and talking about it. >> I think what you what you're saying is >> I think what you what you're saying is >> I think what you what you're saying is so important. I want to underscore it so important. I want to underscore it so important. I want to underscore it because people think, "Oh, protein, fat, because people think, "Oh, protein, fat, because people think, "Oh, protein, fat, carbs." And if anybody's been listening carbs." And if anybody's been listening carbs." And if anybody's been listening to me for the last 30 years, you're to me for the last 30 years, you're to me for the last 30 years, you're going to know what I'm going to say going to know what I'm going to say going to know what I'm going to say next, which is that food is medicine. next, which is that food is medicine. next, which is that food is medicine. And that not all protein, not all carbs, And that not all protein, not all carbs, And that not all protein, not all carbs, and not all fats are the same. And they and not all fats are the same. And they and not all fats are the same. And they have profoundly different biological have profoundly different biological have profoundly different biological effects. So you can have broccoli, which effects. So you can have broccoli, which effects. So you can have broccoli, which is a carbohydrate, is a carbohydrate, is a carbohydrate, very different than a can of Coke, very different than a can of Coke, very different than a can of Coke, >> correct? >> correct? >> correct? >> Same carbs, same calories. If you if you >> Same carbs, same calories. If you if you >> Same carbs, same calories. If you if you have a big gulp that has huge amounts of have a big gulp that has huge amounts of have a big gulp that has huge amounts of sugar, sugar, sugar, >> um, and in order to get the same amount >> um, and in order to get the same amount >> um, and in order to get the same amount of, you know, carbohydrate as you get in of, you know, carbohydrate as you get in of, you know, carbohydrate as you get in a big gulp, you have to have 35 cups of a big gulp, you have to have 35 cups of a big gulp, you have to have 35 cups of broccoli. And so you're never going to broccoli. And so you're never going to broccoli. And so you're never going to you're never going to eat that, first of you're never going to eat that, first of you're never going to eat that, first of all. Second of all, you can have the big all. Second of all, you can have the big all. Second of all, you can have the big gulp and get all the effects. And the gulp and get all the effects. And the gulp and get all the effects. And the and the sugar is high fructose corn and the sugar is high fructose corn and the sugar is high fructose corn syrup one. It's, you know, complex, you syrup one. It's, you know, complex, you syrup one. It's, you know, complex, you know, bonds of of glucose in know, bonds of of glucose in know, bonds of of glucose in carbohydrates plus fiber plus other carbohydrates plus fiber plus other carbohydrates plus fiber plus other stuff. So fiber is a carbohydrate. So, stuff. So fiber is a carbohydrate. So, stuff. So fiber is a carbohydrate. So, you know, the effects on metabolically you know, the effects on metabolically you know, the effects on metabolically on your immune system, on your gut on your immune system, on your gut on your immune system, on your gut microbiome, they're just profoundly microbiome, they're just profoundly microbiome, they're just profoundly different. So, you you can't just say, different. So, you you can't just say, different. So, you you can't just say, well, it's got the right exactly well, it's got the right exactly well, it's got the right exactly matching protein, exactly matching fat, matching protein, exactly matching fat, matching protein, exactly matching fat, exactly matching carb as breast milk, so exactly matching carb as breast milk, so exactly matching carb as breast milk, so it's okay. No, it's not. It depends on it's okay. No, it's not. It depends on it's okay. No, it's not. It depends on where they come from. So can you talk where they come from. So can you talk where they come from. So can you talk about with that perspective that the about with that perspective that the about with that perspective that the ingredients matter so much and the ingredients matter so much and the ingredients matter so much and the quality matters and the form matters and quality matters and the form matters and quality matters and the form matters and the the source matters. What is the the source matters. What is the the source matters. What is different about what you've created that different about what you've created that different about what you've created that that actually creates a better and that actually creates a better and that actually creates a better and healthier formula? healthier formula? healthier formula? >> Well, this sort of goes back to to my >> Well, this sort of goes back to to my >> Well, this sort of goes back to to my Irish accent, which is I I started Irish accent, which is I I started Irish accent, which is I I started looking at the nutritional standards looking at the nutritional standards looking at the nutritional standards that the FDA had set and was questioning that the FDA had set and was questioning that the FDA had set and was questioning why hadn't they really evolved over the why hadn't they really evolved over the why hadn't they really evolved over the last 30 years. essentially the same last 30 years. essentially the same last 30 years. essentially the same formula that I probably was consuming as formula that I probably was consuming as formula that I probably was consuming as a child was the same formula that a child was the same formula that a child was the same formula that existed on shelf for our kids. But every existed on shelf for our kids. But every existed on shelf for our kids. But every other food source has seen some change other food source has seen some change other food source has seen some change with the latest science. So comparing with the latest science. So comparing with the latest science. So comparing that to let's say the European that to let's say the European that to let's say the European nutritional standards where they had nutritional standards where they had nutritional standards where they had evolved every four to 5 years and those evolved every four to 5 years and those evolved every four to 5 years and those nutritional standards were coming out nutritional standards were coming out nutritional standards were coming out and saying you know what before we and saying you know what before we and saying you know what before we didn't think DHA is needed but now the didn't think DHA is needed but now the didn't think DHA is needed but now the latest science is is saying that it's latest science is is saying that it's latest science is is saying that it's really important for cognitive really important for cognitive really important for cognitive development and not just a small amount development and not just a small amount development and not just a small amount but a really really healthy amount that but a really really healthy amount that but a really really healthy amount that no other US formula had met. no other US formula had met. no other US formula had met. >> Yeah. And just feel 60% of your brain is >> Yeah. And just feel 60% of your brain is >> Yeah. And just feel 60% of your brain is DHA is this omega-3 fatty acid. 60% of DHA is this omega-3 fatty acid. 60% of DHA is this omega-3 fatty acid. 60% of the brain fat is this fat the brain fat is this fat the brain fat is this fat >> and is so formative in those first >> and is so formative in those first >> and is so formative in those first thousand days. So here we have an entire thousand days. So here we have an entire thousand days. So here we have an entire continent who's come out and said we continent who's come out and said we continent who's come out and said we believe that DHA is needed for baby's believe that DHA is needed for baby's believe that DHA is needed for baby's cognitive development. But over in the cognitive development. But over in the cognitive development. But over in the US we still didn't have a standard that US we still didn't have a standard that US we still didn't have a standard that said formula companies are required to said formula companies are required to said formula companies are required to put it in. So, put it in. So, put it in. So, >> which made me crazy >> which made me crazy >> which made me crazy >> which totally and I mean that's that's >> which totally and I mean that's that's >> which totally and I mean that's that's another conversation we can get there another conversation we can get there another conversation we can get there and we should be the gold standard for and we should be the gold standard for and we should be the gold standard for being able to say what infant formula being able to say what infant formula being able to say what infant formula looks like but in my in in from my looks like but in my in in from my looks like but in my in in from my perspective I'm looking at global perspective I'm looking at global perspective I'm looking at global standards not just the EU but all over standards not just the EU but all over standards not just the EU but all over the world and saying what are the the world and saying what are the the world and saying what are the world's best standards and then why world's best standards and then why world's best standards and then why can't we also produce that here in the can't we also produce that here in the can't we also produce that here in the US because we should be able to source US because we should be able to source US because we should be able to source from local small batch American farms we from local small batch American farms we from local small batch American farms we should be able to produce it here should be able to produce it here should be able to produce it here domestically but also look to the global domestically but also look to the global domestically but also look to the global nutritional standards to what's best and nutritional standards to what's best and nutritional standards to what's best and essentially that's what I did with essentially that's what I did with essentially that's what I did with Bobby. Bobby. Bobby. >> So, so talk to us about the the way in >> So, so talk to us about the the way in >> So, so talk to us about the the way in which the protein is different, the fats which the protein is different, the fats which the protein is different, the fats different and the carbohydrates. You different and the carbohydrates. You different and the carbohydrates. You touched on that with lactose and then I touched on that with lactose and then I touched on that with lactose and then I want to kind of double click on a few of want to kind of double click on a few of want to kind of double click on a few of those areas because I think it's those areas because I think it's those areas because I think it's important for people to understand that important for people to understand that important for people to understand that that you know right now because of the that you know right now because of the that you know right now because of the kind of sugars for example or maybe even kind of sugars for example or maybe even kind of sugars for example or maybe even the oils in infant formula is causing an the oils in infant formula is causing an the oils in infant formula is causing an obesity crisis and an overweight crisis obesity crisis and an overweight crisis obesity crisis and an overweight crisis in infants. in infants and in infants. in infants and in infants. in infants and >> in infants. I mean I mean think about it >> in infants. I mean I mean think about it >> in infants. I mean I mean think about it like one in 10 people in America weren't like one in 10 people in America weren't like one in 10 people in America weren't overweight when I was born. Now it's one overweight when I was born. Now it's one overweight when I was born. Now it's one in 10 babies are overweight. in 10 babies are overweight. in 10 babies are overweight. >> My god. And look on the other the other >> My god. And look on the other the other >> My god. And look on the other the other side of this hunger is still an issue side of this hunger is still an issue side of this hunger is still an issue too. I mean we're we're still living in too. I mean we're we're still living in too. I mean we're we're still living in a place where hunger and obesity happen a place where hunger and obesity happen a place where hunger and obesity happen to be brought up in the same sentence. to be brought up in the same sentence. to be brought up in the same sentence. Um, so I'm still living in a world post Um, so I'm still living in a world post Um, so I'm still living in a world post the infant formula shortage of 2022 the infant formula shortage of 2022 the infant formula shortage of 2022 where infant formula wasn't even being where infant formula wasn't even being where infant formula wasn't even being able to get found on shelf. able to get found on shelf. able to get found on shelf. >> Yeah. >> Yeah. >> Yeah. >> Let alone, you know, talking about the >> Let alone, you know, talking about the >> Let alone, you know, talking about the quality of it, bottom of Maslo's quality of it, bottom of Maslo's quality of it, bottom of Maslo's hierarchy is, is it even available? hierarchy is, is it even available? hierarchy is, is it even available? >> Um, and the fact that we're living in a >> Um, and the fact that we're living in a >> Um, and the fact that we're living in a nation where the availability of an nation where the availability of an nation where the availability of an essential good is still very hard to get essential good is still very hard to get essential good is still very hard to get on shelf and fully stock. send me with on shelf and fully stock. send me with on shelf and fully stock. send me with meat and because we have such meat and because we have such meat and because we have such centralized food supply system and a few centralized food supply system and a few centralized food supply system and a few companies controlling everything companies controlling everything companies controlling everything >> that it's a monopolized system. So if it >> that it's a monopolized system. So if it >> that it's a monopolized system. So if it goes down it's the whole thing's down. goes down it's the whole thing's down. goes down it's the whole thing's down. >> I mean you remember in 2022 it was a >> I mean you remember in 2022 it was a >> I mean you remember in 2022 it was a wakeup call to to America we got to a wakeup call to to America we got to a wakeup call to to America we got to a place where one infant formula company place where one infant formula company place where one infant formula company that was feeding close to 50% of the that was feeding close to 50% of the that was feeding close to 50% of the population. They had to close their population. They had to close their population. They had to close their doors because of a contamination. What doors because of a contamination. What doors because of a contamination. What that did was show us we're not resilient that did was show us we're not resilient that did was show us we're not resilient enough as a nation. We've allowed two enough as a nation. We've allowed two enough as a nation. We've allowed two companies essentially to create this companies essentially to create this companies essentially to create this dependency that we've now had on them to dependency that we've now had on them to dependency that we've now had on them to feed our babies in Johnson and Johnson feed our babies in Johnson and Johnson feed our babies in Johnson and Johnson >> and and meet and look they have done an >> and and meet and look they have done an >> and and meet and look they have done an incredible job evolving the science and incredible job evolving the science and incredible job evolving the science and ensuring that infant formula really is ensuring that infant formula really is ensuring that infant formula really is meeting the standards that we need um meeting the standards that we need um meeting the standards that we need um keeping babies fed. But we've gotten to keeping babies fed. But we've gotten to keeping babies fed. But we've gotten to a place where that dependency on two a place where that dependency on two a place where that dependency on two companies to feed our nation is is companies to feed our nation is is companies to feed our nation is is there's consequences to that. And we saw there's consequences to that. And we saw there's consequences to that. And we saw that in 2022. Um unfortunately what that in 2022. Um unfortunately what that in 2022. Um unfortunately what ended up happening during that moment ended up happening during that moment ended up happening during that moment was we turned to another nation to say was we turned to another nation to say was we turned to another nation to say because we can't keep shelves stocked, because we can't keep shelves stocked, because we can't keep shelves stocked, we want other countries to come in and we want other countries to come in and we want other countries to come in and feed our babies. feed our babies. feed our babies. >> And they did. >> And they did. >> And they did. >> And they did. But here we are three >> And they did. But here we are three >> And they did. But here we are three years later and we are still relying on years later and we are still relying on years later and we are still relying on imports uh which is is not how we're imports uh which is is not how we're imports uh which is is not how we're going to build a sustainable um going to build a sustainable um going to build a sustainable um [clears throat] and resilient America. [clears throat] and resilient America. [clears throat] and resilient America. We need to be able to invest in our next We need to be able to invest in our next We need to be able to invest in our next generation. generation. generation. >> So going back to the question of like >> So going back to the question of like >> So going back to the question of like the food is medicine and the formula. So the food is medicine and the formula. So the food is medicine and the formula. So we talked about the importance of DHA we talked about the importance of DHA we talked about the importance of DHA and the fat. Um there are other fats and the fat. Um there are other fats and the fat. Um there are other fats too. You know, I I often joke when I too. You know, I I often joke when I too. You know, I I often joke when I give lectures that, you know, breast give lectures that, you know, breast give lectures that, you know, breast milk is is is a huge amount of saturated milk is is is a huge amount of saturated milk is is is a huge amount of saturated fat. fat. fat. >> It is >> It is >> It is >> about 25% of the calories are are >> about 25% of the calories are are >> about 25% of the calories are are saturated fat. We have such a war view saturated fat. We have such a war view saturated fat. We have such a war view of saturated fat, but it's an important of saturated fat, but it's an important of saturated fat, but it's an important fat. It's a critical fat for these fat. It's a critical fat for these fat. It's a critical fat for these babies. There's certainly some in babies. There's certainly some in babies. There's certainly some in Bobby's, but it's it's still hard to get Bobby's, but it's it's still hard to get Bobby's, but it's it's still hard to get that right. So, can you talk about, you that right. So, can you talk about, you that right. So, can you talk about, you know, how you sort of worked around that know, how you sort of worked around that know, how you sort of worked around that with the fat piece? with the fat piece? with the fat piece? >> Every infant formula company's in the >> Every infant formula company's in the >> Every infant formula company's in the same position. So, you need to make up same position. So, you need to make up same position. So, you need to make up the majority of your calories have to the majority of your calories have to the majority of your calories have to come from fat. Um, and remember a baby a come from fat. Um, and remember a baby a come from fat. Um, and remember a baby a baby is growing at 10% every week and baby is growing at 10% every week and baby is growing at 10% every week and then it continues to go like to to a then it continues to go like to to a then it continues to go like to to a point where point where point where h not providing the needed calories to h not providing the needed calories to h not providing the needed calories to that child is also making them deficient that child is also making them deficient that child is also making them deficient of their ability to develop. Um, so a of their ability to develop. Um, so a of their ability to develop. Um, so a lot of your fat can come directly from lot of your fat can come directly from lot of your fat can come directly from the milk source. But you also need to be the milk source. But you also need to be the milk source. But you also need to be able to add in uh alternative oils. And able to add in uh alternative oils. And able to add in uh alternative oils. And for every infant formula globally, for every infant formula globally, for every infant formula globally, that's vegetable oils today because it that's vegetable oils today because it that's vegetable oils today because it makes up the matching fat blend to that makes up the matching fat blend to that makes up the matching fat blend to that that you find in breast milk. that you find in breast milk. that you find in breast milk. >> And and you've also got coconut oil, >> And and you've also got coconut oil, >> And and you've also got coconut oil, which which which >> we got coconut oil purposefully left >> we got coconut oil purposefully left >> we got coconut oil purposefully left out. Um palm oil, which is a very out. Um palm oil, which is a very out. Um palm oil, which is a very commonly used oil, actually one of the commonly used oil, actually one of the commonly used oil, actually one of the leading causes to constipation as well. leading causes to constipation as well. leading causes to constipation as well. Um, so yeah, it's a mix of coconut oil, Um, so yeah, it's a mix of coconut oil, Um, so yeah, it's a mix of coconut oil, sunflower, safflower, and you know, over sunflower, safflower, and you know, over sunflower, safflower, and you know, over time, I really do hope and I think the time, I really do hope and I think the time, I really do hope and I think the US can be a leading example of this. How US can be a leading example of this. How US can be a leading example of this. How are we leaning into more natural milk are we leaning into more natural milk are we leaning into more natural milk fat and then alternative oils like olive fat and then alternative oils like olive fat and then alternative oils like olive oil? And so you you kind of are sort of oil? And so you you kind of are sort of oil? And so you you kind of are sort of trying to thread the needle with the trying to thread the needle with the trying to thread the needle with the fats and and but you're doing things fats and and but you're doing things fats and and but you're doing things that are are different even if you're that are are different even if you're that are are different even if you're using the similar name of the oil, let's using the similar name of the oil, let's using the similar name of the oil, let's say canola oil, but you you aren't using say canola oil, but you you aren't using say canola oil, but you you aren't using ones that are industrially produced with ones that are industrially produced with ones that are industrially produced with tons of glyphosate and which is a tons of glyphosate and which is a tons of glyphosate and which is a herbicide that destroys the microbiome herbicide that destroys the microbiome herbicide that destroys the microbiome and has carcinogenic effects and and has carcinogenic effects and and has carcinogenic effects and epigenetic generational effects and just epigenetic generational effects and just epigenetic generational effects and just it's a problem. it's a problem. it's a problem. >> Yeah. you you you're using organic or >> Yeah. you you you're using organic or >> Yeah. you you you're using organic or expeller press or cold press or things expeller press or cold press or things expeller press or cold press or things that aren't using a lot of the same that aren't using a lot of the same that aren't using a lot of the same industrial processing of the oil. So the industrial processing of the oil. So the industrial processing of the oil. So the oil in themselves are not the problem. oil in themselves are not the problem. oil in themselves are not the problem. It's often how we're processed. It's often how we're processed. It's often how we're processed. >> That is a really really important point >> That is a really really important point >> That is a really really important point to underscore. There is such a polarized to underscore. There is such a polarized to underscore. There is such a polarized relationship when people hear vegetable relationship when people hear vegetable relationship when people hear vegetable oils or seed oils and it's not about the oils or seed oils and it's not about the oils or seed oils and it's not about the the ingredient itself. It truly is how the ingredient itself. It truly is how the ingredient itself. It truly is how is it processed? How is it manufactured? is it processed? How is it manufactured? is it processed? How is it manufactured? So, we use a supplier who only use cold So, we use a supplier who only use cold So, we use a supplier who only use cold press um expeller pressed oils. That press um expeller pressed oils. That press um expeller pressed oils. That means they're not using hexane and it means they're not using hexane and it means they're not using hexane and it doesn't have the same negative impact doesn't have the same negative impact doesn't have the same negative impact and inflammation that most seed oils and inflammation that most seed oils and inflammation that most seed oils would have. And actually, it's usually would have. And actually, it's usually would have. And actually, it's usually it's those kind of oils that are used in it's those kind of oils that are used in it's those kind of oils that are used in mass processed foods. mass processed foods. mass processed foods. >> Yeah. And and you you also, you know, >> Yeah. And and you you also, you know, >> Yeah. And and you you also, you know, don't put in all the other weird stuff don't put in all the other weird stuff don't put in all the other weird stuff that that they that they put in um that that they that they put in um that that they that they put in um formula. Like it's it's um and I think formula. Like it's it's um and I think formula. Like it's it's um and I think you have you know the protein is whey you have you know the protein is whey you have you know the protein is whey protein which is correct again protein which is correct again protein which is correct again >> grass-fed whey protein. >> grass-fed whey protein. >> grass-fed whey protein. >> Yeah. And the and the carbohydr lactose >> Yeah. And the and the carbohydr lactose >> Yeah. And the and the carbohydr lactose not like basically essentially high not like basically essentially high not like basically essentially high fructose corn syrup or some derivative fructose corn syrup or some derivative fructose corn syrup or some derivative of that. of that. of that. >> Yeah. And if you really zoom out for a >> Yeah. And if you really zoom out for a >> Yeah. And if you really zoom out for a second formula is food and that is second formula is food and that is second formula is food and that is something that we've taken very something that we've taken very something that we've taken very seriously which is if breast milk is a seriously which is if breast milk is a seriously which is if breast milk is a natural food coming from a human body. natural food coming from a human body. natural food coming from a human body. How do we get as close as possible to How do we get as close as possible to How do we get as close as possible to developing something that is as natural developing something that is as natural developing something that is as natural as that? as that? as that? >> And one of the things for example um >> And one of the things for example um >> And one of the things for example um something you don't put in they put in a something you don't put in they put in a something you don't put in they put in a lot of thickeners like keragenan and lot of thickeners like keragenan and lot of thickeners like keragenan and these have been shown to cause gut these have been shown to cause gut these have been shown to cause gut disturbances and we're seeing just an disturbances and we're seeing just an disturbances and we're seeing just an epidemic of childhood allergies epidemic of childhood allergies epidemic of childhood allergies of true allergies not just sensitivities of true allergies not just sensitivities of true allergies not just sensitivities like pen allergy. We're seeing an like pen allergy. We're seeing an like pen allergy. We're seeing an explosion of things like eczema, asthma, explosion of things like eczema, asthma, explosion of things like eczema, asthma, gut issues, collic, gut issues, collic, gut issues, collic, and also as kids get older, we're seeing and also as kids get older, we're seeing and also as kids get older, we're seeing increasing autoimmune issues, and this increasing autoimmune issues, and this increasing autoimmune issues, and this whole cascade of problems. And we know, whole cascade of problems. And we know, whole cascade of problems. And we know, for example, that these emulsifiers, for example, that these emulsifiers, for example, that these emulsifiers, which are things that kind of make which are things that kind of make which are things that kind of make things smooth, like the formula smooth, things smooth, like the formula smooth, things smooth, like the formula smooth, are often a cause of leaky gut and are often a cause of leaky gut and are often a cause of leaky gut and damage to the gut lining. And that that damage to the gut lining. And that that damage to the gut lining. And that that something they just throw in the something they just throw in the something they just throw in the formula. And so you're getting all these formula. And so you're getting all these formula. And so you're getting all these weird industrial ingredients and other weird industrial ingredients and other weird industrial ingredients and other things in there that that aren't serving things in there that that aren't serving things in there that that aren't serving the baby. the baby. the baby. >> I have a I have a general rule as a as a >> I have a I have a general rule as a as a >> I have a I have a general rule as a as a formula CEO, you know, and it's it's formula CEO, you know, and it's it's formula CEO, you know, and it's it's hard because you're you're in an hard because you're you're in an hard because you're you're in an industry where you're looking to industry where you're looking to industry where you're looking to constantly evolve and improve your constantly evolve and improve your constantly evolve and improve your product and and meet the latest science. product and and meet the latest science. product and and meet the latest science. And And And while I feel so deeply committed to while I feel so deeply committed to while I feel so deeply committed to never compromising, I also never want to never compromising, I also never want to never compromising, I also never want to be in a position of also formula be in a position of also formula be in a position of also formula shaming. And you know, [laughter] shaming. And you know, [laughter] shaming. And you know, [laughter] you know, you know, you know, >> I don't mind. >> I don't mind. >> I don't mind. >> It's challenging. It's uh there is >> It's challenging. It's uh there is >> It's challenging. It's uh there is there's a lot of formulas out there that there's a lot of formulas out there that there's a lot of formulas out there that have a certain makeup and whether it's have a certain makeup and whether it's have a certain makeup and whether it's availability, affordability, access, um availability, affordability, access, um availability, affordability, access, um there is room to improve. and holding there is room to improve. and holding there is room to improve. and holding those two truths at the same time is is those two truths at the same time is is those two truths at the same time is is really important as we continue to really important as we continue to really important as we continue to evolve the industry. evolve the industry. evolve the industry. >> The thing I I want to sort of dive into >> The thing I I want to sort of dive into >> The thing I I want to sort of dive into a little bit more is about the a little bit more is about the a little bit more is about the microbiome because there's a company and microbiome because there's a company and microbiome because there's a company and you you actually have this as part of you you actually have this as part of you you actually have this as part of the things you offer which is a the things you offer which is a the things you offer which is a probiotic for babies. Um maybe people probiotic for babies. Um maybe people probiotic for babies. Um maybe people just I'll just sort of unpack a little just I'll just sort of unpack a little just I'll just sort of unpack a little bit of this uh and have you sort of jump bit of this uh and have you sort of jump bit of this uh and have you sort of jump in with me, but you we've seen you know in with me, but you we've seen you know in with me, but you we've seen you know increasing C-section rates almost one in increasing C-section rates almost one in increasing C-section rates almost one in four now four now four now >> uh some one in three births. We're >> uh some one in three births. We're >> uh some one in three births. We're seeing you know lack of babies going seeing you know lack of babies going seeing you know lack of babies going through the birth canal and colonizing through the birth canal and colonizing through the birth canal and colonizing their microbiome. We're seeing I mean I their microbiome. We're seeing I mean I their microbiome. We're seeing I mean I give lectures all over and I always ask give lectures all over and I always ask give lectures all over and I always ask the question how many in this audience the question how many in this audience the question how many in this audience have never taken antibiotic and like no have never taken antibiotic and like no have never taken antibiotic and like no literally nobody will raise their hand literally nobody will raise their hand literally nobody will raise their hand or occasionally like one person will or occasionally like one person will or occasionally like one person will raise their hand. raise their hand. raise their hand. >> Wow. And so everybody's taking an >> Wow. And so everybody's taking an >> Wow. And so everybody's taking an antibiotic which will kill one of the antibiotic which will kill one of the antibiotic which will kill one of the most including women who are babies one most including women who are babies one most including women who are babies one of the most important species of the most important species of the most important species >> in your microbiome >> in your microbiome >> in your microbiome >> in your microbiome called >> in your microbiome called >> in your microbiome called bifidobacterium infantis after the bifidobacterium infantis after the bifidobacterium infantis after the infant infantis infant infantis infant infantis >> and this is something that colonizes the >> and this is something that colonizes the >> and this is something that colonizes the baby's gut and prevents leaky gut baby's gut and prevents leaky gut baby's gut and prevents leaky gut regulates immune system prevents regulates immune system prevents regulates immune system prevents autoimmunity allergies and this is autoimmunity allergies and this is autoimmunity allergies and this is something that is fed by the prebiotics something that is fed by the prebiotics something that is fed by the prebiotics >> the prebiotic sugars >> the prebiotic sugars >> the prebiotic sugars >> correct >> correct >> correct >> in breast milk >> in breast milk >> in breast milk >> correct >> correct >> correct >> can you talk about the importance of >> can you talk about the importance of >> can you talk about the importance of that and how you're working to kind of that and how you're working to kind of that and how you're working to kind of address this in some way or you can not address this in some way or you can not address this in some way or you can not talk about it. [laughter] talk about it. [laughter] talk about it. [laughter] >> Well, we're doing a lot of studies on >> Well, we're doing a lot of studies on >> Well, we're doing a lot of studies on it. H it's near and dear to my heart. it. H it's near and dear to my heart. it. H it's near and dear to my heart. Very near and dear to my heart. I think Very near and dear to my heart. I think Very near and dear to my heart. I think looking at all of the different uh looking at all of the different uh looking at all of the different uh bifido cultures and the opportunity that bifido cultures and the opportunity that bifido cultures and the opportunity that formulas have to cultivate what is just formulas have to cultivate what is just formulas have to cultivate what is just been missing. The short of it is formula been missing. The short of it is formula been missing. The short of it is formula companies haven't gotten there. There companies haven't gotten there. There companies haven't gotten there. There isn't a perfect solution. And while isn't a perfect solution. And while isn't a perfect solution. And while there is probiotics that are found in there is probiotics that are found in there is probiotics that are found in formula or probiotics drops that you can formula or probiotics drops that you can formula or probiotics drops that you can add, we still haven't been able to add, we still haven't been able to add, we still haven't been able to accomplish that gap yet. accomplish that gap yet. accomplish that gap yet. >> Yeah. There is a company called the >> Yeah. There is a company called the >> Yeah. There is a company called the Avivo. Avivo. Avivo. >> Vivo. No, they they um their Bifido >> Vivo. No, they they um their Bifido >> Vivo. No, they they um their Bifido strain is is exactly what should be strain is is exactly what should be strain is is exactly what should be given to babies. given to babies. given to babies. >> Yeah. And it's something I recommend all >> Yeah. And it's something I recommend all >> Yeah. And it's something I recommend all pregnant women to take and for their pregnant women to take and for their pregnant women to take and for their babies to take. And then when you give a babies to take. And then when you give a babies to take. And then when you give a baby a probiotic, unlike adults, they'll baby a probiotic, unlike adults, they'll baby a probiotic, unlike adults, they'll colonize the gut and it'll stay there. colonize the gut and it'll stay there. colonize the gut and it'll stay there. as opposed to as an adult if you take a as opposed to as an adult if you take a as opposed to as an adult if you take a probiotic you have to keep taking it in probiotic you have to keep taking it in probiotic you have to keep taking it in order for it to work order for it to work order for it to work >> and there's natural prebiotics also >> and there's natural prebiotics also >> and there's natural prebiotics also found in lactose which again another found in lactose which again another found in lactose which again another argument for using lactose over corn argument for using lactose over corn argument for using lactose over corn syrup syrup syrup >> and then you know what's really >> and then you know what's really >> and then you know what's really interesting about this is that 15% of interesting about this is that 15% of interesting about this is that 15% of the carbohydrates are these sort of the carbohydrates are these sort of the carbohydrates are these sort of prebiotic fibers prebiotic fibers prebiotic fibers >> yeah they call human milk >> yeah they call human milk >> yeah they call human milk oligosaccharides oligosaccharides oligosaccharides >> and like I think 15% of the of the >> and like I think 15% of the of the >> and like I think 15% of the of the carbohydrates calories are from this carbohydrates calories are from this carbohydrates calories are from this completely completely completely unusable food for babies. They they unusable food for babies. They they unusable food for babies. They they can't use it. It's for the bugs, not the can't use it. It's for the bugs, not the can't use it. It's for the bugs, not the babies. babies. babies. >> And that is something I am learning >> And that is something I am learning >> And that is something I am learning today. today. today. >> Yeah. So that's like wow. Like if you >> Yeah. So that's like wow. Like if you >> Yeah. So that's like wow. Like if you know one in seven calories is actually know one in seven calories is actually know one in seven calories is actually not for the baby but not for the baby but not for the baby but >> from the carbohydrates you have for the >> from the carbohydrates you have for the >> from the carbohydrates you have for the gut. gut. gut. >> That tells you the importance of this. >> That tells you the importance of this. >> That tells you the importance of this. And so I think it's something we have to And so I think it's something we have to And so I think it's something we have to figure out how to properly navigate with figure out how to properly navigate with figure out how to properly navigate with formula. But there's ways around it. formula. But there's ways around it. formula. But there's ways around it. >> There is. But I think you're you're >> There is. But I think you're you're >> There is. But I think you're you're highlighting something really beautiful highlighting something really beautiful highlighting something really beautiful here. it the opportunities to continue here. it the opportunities to continue here. it the opportunities to continue to get closer and closer to breast milk to get closer and closer to breast milk to get closer and closer to breast milk um are there and especially when I just um are there and especially when I just um are there and especially when I just think about the US continuing to be seen think about the US continuing to be seen think about the US continuing to be seen and should be seen as the gold standard and should be seen as the gold standard and should be seen as the gold standard of how to make infant formula. We have of how to make infant formula. We have of how to make infant formula. We have an opportunity to advance that an opportunity to advance that an opportunity to advance that innovation. innovation. innovation. >> Yeah. >> Yeah. >> Yeah. >> We should have other countries looking >> We should have other countries looking >> We should have other countries looking at America as the country to emulate. at America as the country to emulate. at America as the country to emulate. >> Totally. I mean I think that's a 100% >> Totally. I mean I think that's a 100% >> Totally. I mean I think that's a 100% what we're not doing except for you. what we're not doing except for you. what we're not doing except for you. >> Heads down. So, how do you how do you >> Heads down. So, how do you how do you >> Heads down. So, how do you how do you differ from the European uh formulation? differ from the European uh formulation? differ from the European uh formulation? >> Well, look, we we match the European >> Well, look, we we match the European >> Well, look, we we match the European nutritional standards, but the biggest nutritional standards, but the biggest nutritional standards, but the biggest advantage is we're made domestically. advantage is we're made domestically. advantage is we're made domestically. The fundamental belief is that you The fundamental belief is that you The fundamental belief is that you should be able to get the highest should be able to get the highest should be able to get the highest quality formula with the best recipe quality formula with the best recipe quality formula with the best recipe that meets the latest science, but you that meets the latest science, but you that meets the latest science, but you shouldn't have to ship it in from shouldn't have to ship it in from shouldn't have to ship it in from overseas. Having it sit on a cargo ship overseas. Having it sit on a cargo ship overseas. Having it sit on a cargo ship and brought in, I mean, that raises all and brought in, I mean, that raises all and brought in, I mean, that raises all different types of questions around different types of questions around different types of questions around quality and safety. We're we're spending quality and safety. We're we're spending quality and safety. We're we're spending this time talking about the nutritional this time talking about the nutritional this time talking about the nutritional aspects of it, but you break down the aspects of it, but you break down the aspects of it, but you break down the safety requirements of infant formula, safety requirements of infant formula, safety requirements of infant formula, the contaminations that you need to the contaminations that you need to the contaminations that you need to avoid. avoid. avoid. >> Um, a baby is one of the most vulnerable >> Um, a baby is one of the most vulnerable >> Um, a baby is one of the most vulnerable audiences out there. And audiences out there. And audiences out there. And producing that formula domestically is producing that formula domestically is producing that formula domestically is where you get the the perfect combo. where you get the the perfect combo. where you get the the perfect combo. >> It's amazing. Your formula is also >> It's amazing. Your formula is also >> It's amazing. Your formula is also organic, organic, organic, >> correct? >> correct? >> correct? >> It's non-GMO. It's locally sourced. It's >> It's non-GMO. It's locally sourced. It's >> It's non-GMO. It's locally sourced. It's like checks a lot of the boxes, right? like checks a lot of the boxes, right? like checks a lot of the boxes, right? >> As it should. Yes. >> As it should. Yes. >> As it should. Yes. >> Have you done any studies looking at the >> Have you done any studies looking at the >> Have you done any studies looking at the impact of babies using Bobby formula impact of babies using Bobby formula impact of babies using Bobby formula versus conventional formula? versus conventional formula? versus conventional formula? >> Not yet. Too early. But, you know, we're >> Not yet. Too early. But, you know, we're >> Not yet. Too early. But, you know, we're we're only in our fifth year and the we're only in our fifth year and the we're only in our fifth year and the goal is to just we're a baby company. goal is to just we're a baby company. goal is to just we're a baby company. We're we're not yet in our toddler We're we're not yet in our toddler We're we're not yet in our toddler phase. Uh so, there's a lot to be done phase. Uh so, there's a lot to be done phase. Uh so, there's a lot to be done there. But, I mean, look, you mentioned there. But, I mean, look, you mentioned there. But, I mean, look, you mentioned this at the very beginning. It's it's this at the very beginning. It's it's this at the very beginning. It's it's also so much more than the baby. It's also so much more than the baby. It's also so much more than the baby. It's also mom. The mother is the sole also mom. The mother is the sole also mom. The mother is the sole provider for a child. And provider for a child. And provider for a child. And >> as a company, we're focused on not just >> as a company, we're focused on not just >> as a company, we're focused on not just what's in the tin, but like also what's what's in the tin, but like also what's what's in the tin, but like also what's outside the tin. How do you change the outside the tin. How do you change the outside the tin. How do you change the conversation that surrounds feeding? How conversation that surrounds feeding? How conversation that surrounds feeding? How do you support mom going through this do you support mom going through this do you support mom going through this and the parent who's trying to decide and the parent who's trying to decide and the parent who's trying to decide what the right feeding choices are? what the right feeding choices are? what the right feeding choices are? um there's been so much shame and stigma um there's been so much shame and stigma um there's been so much shame and stigma tied to how you feed your child so much tied to how you feed your child so much tied to how you feed your child so much that we have to develop a new that we have to develop a new that we have to develop a new relationship with it. So, I take relationship with it. So, I take relationship with it. So, I take evolving our conversation and evolving evolving our conversation and evolving evolving our conversation and evolving the relationship that you have with how the relationship that you have with how the relationship that you have with how you feed your baby just as important as you feed your baby just as important as you feed your baby just as important as as the nutritional as the nutritional as the nutritional >> Well, let's talk about that because, you >> Well, let's talk about that because, you >> Well, let's talk about that because, you know, you you often talk about this know, you you often talk about this know, you you often talk about this false binary choice between breast milk false binary choice between breast milk false binary choice between breast milk and formula, and formula, and formula, >> but it's the case that most of the time >> but it's the case that most of the time >> but it's the case that most of the time women do both. women do both. women do both. >> Correct. >> Correct. >> Correct. >> So, can you talk about that and the >> So, can you talk about that and the >> So, can you talk about that and the numbers behind it? numbers behind it? numbers behind it? >> Yeah. Everyone loves a binary story. >> Yeah. Everyone loves a binary story. >> Yeah. Everyone loves a binary story. It's so simple. it fits nice in, you It's so simple. it fits nice in, you It's so simple. it fits nice in, you know, into a pamphlet, the breastfeeding know, into a pamphlet, the breastfeeding know, into a pamphlet, the breastfeeding pamphlet and the formula pamphlet. And pamphlet and the formula pamphlet. And pamphlet and the formula pamphlet. And the reality is that's that's that's not the reality is that's that's that's not the reality is that's that's that's not the case. That's not how most people are the case. That's not how most people are the case. That's not how most people are actually feeding. And they're combo actually feeding. And they're combo actually feeding. And they're combo feeding. And this isn't just coming from feeding. And this isn't just coming from feeding. And this isn't just coming from me as um a formula CEO. I think in in a me as um a formula CEO. I think in in a me as um a formula CEO. I think in in a recent study, this the most recent study recent study, this the most recent study recent study, this the most recent study from the CDC said that 86% of parents or from the CDC said that 86% of parents or from the CDC said that 86% of parents or 86% of babies born in 2022 were 86% of babies born in 2022 were 86% of babies born in 2022 were breastfed longer than ever before since breastfed longer than ever before since breastfed longer than ever before since they've been doing their study. That's they've been doing their study. That's they've been doing their study. That's an amazing accomplishment. an amazing accomplishment. an amazing accomplishment. >> That's huge. But here's what also >> That's huge. But here's what also >> That's huge. But here's what also followed it. They said while followed it. They said while followed it. They said while breastfeeding is natural, it's not easy. breastfeeding is natural, it's not easy. breastfeeding is natural, it's not easy. And part of accomplishing the longevity And part of accomplishing the longevity And part of accomplishing the longevity of those that were breastfeeding was due of those that were breastfeeding was due of those that were breastfeeding was due to combo feeding, the introduction of to combo feeding, the introduction of to combo feeding, the introduction of formula. formula. formula. Um, I'm I'm blanking on when it actually Um, I'm I'm blanking on when it actually Um, I'm I'm blanking on when it actually came out, I think a year or two ago, but came out, I think a year or two ago, but came out, I think a year or two ago, but what that study is essentially saying is what that study is essentially saying is what that study is essentially saying is most parents are doing both. And most parents are doing both. And most parents are doing both. And actually, if they do introduce formula actually, if they do introduce formula actually, if they do introduce formula and they can take some of that burden or and they can take some of that burden or and they can take some of that burden or weight away from feeling like, oh, I've weight away from feeling like, oh, I've weight away from feeling like, oh, I've just given my child some formula, so I just given my child some formula, so I just given my child some formula, so I should move exclusively to this, they should move exclusively to this, they should move exclusively to this, they might actually breastfeed longer. might actually breastfeed longer. might actually breastfeed longer. >> So, so it's not a binary choice. >> So, so it's not a binary choice. >> So, so it's not a binary choice. >> It's not a binary choice. >> It's not a binary choice. >> It's not a binary choice. >> And and if you're choosing formula for >> And and if you're choosing formula for >> And and if you're choosing formula for your baby, you want to choose the best your baby, you want to choose the best your baby, you want to choose the best possible formula. possible formula. possible formula. >> Correct. We shouldn't look at it, you >> Correct. We shouldn't look at it, you >> Correct. We shouldn't look at it, you know, just because you can't access know, just because you can't access know, just because you can't access exclusively what is considered the best. exclusively what is considered the best. exclusively what is considered the best. The alternative should also be the best. The alternative should also be the best. The alternative should also be the best. >> It's interesting. I thought about this >> It's interesting. I thought about this >> It's interesting. I thought about this and I don't really even barely want to and I don't really even barely want to and I don't really even barely want to bring it up because I don't want people bring it up because I don't want people bring it up because I don't want people to to kind of um think that to to kind of um think that to to kind of um think that breastfeeding is bad because I don't breastfeeding is bad because I don't breastfeeding is bad because I don't think it's bad. But the reality is that think it's bad. But the reality is that think it's bad. But the reality is that you know most humans are toxic waste you know most humans are toxic waste you know most humans are toxic waste dumps and and it's it always concerns me dumps and and it's it always concerns me dumps and and it's it always concerns me like I and when you I'm on the board of like I and when you I'm on the board of like I and when you I'm on the board of the environmental working group and the environmental working group and the environmental working group and there was a study done which they looked there was a study done which they looked there was a study done which they looked at umbilical cord blood from babies at umbilical cord blood from babies at umbilical cord blood from babies before they taken their first breath before they taken their first breath before they taken their first breath >> even before they breastfed. Right. Okay. >> even before they breastfed. Right. Okay. >> even before they breastfed. Right. Okay. Wow. Wow. Wow. >> There were 287 known toxins in the >> There were 287 known toxins in the >> There were 287 known toxins in the bilical court. bilical court. bilical court. >> Wow. >> Wow. >> Wow. >> Flame retardants, pesticides, >> Flame retardants, pesticides, >> Flame retardants, pesticides, glyphosate, DDT, dioxin, things that glyphosate, DDT, dioxin, things that glyphosate, DDT, dioxin, things that have been banned for decades. Heavy have been banned for decades. Heavy have been banned for decades. Heavy metals, metals, metals, >> phalates. I mean, you just the list goes >> phalates. I mean, you just the list goes >> phalates. I mean, you just the list goes on and on. I I always sort of joke on and on. I I always sort of joke on and on. I I always sort of joke somebody should come up with a breast somebody should come up with a breast somebody should come up with a breast milk filter, you know. [laughter] milk filter, you know. [laughter] milk filter, you know. [laughter] >> Wow. >> Wow. >> Wow. >> I don't think it's possible, but like it >> I don't think it's possible, but like it >> I don't think it's possible, but like it would kind of be cool. Like a water would kind of be cool. Like a water would kind of be cool. Like a water filter, so you don't have to get all filter, so you don't have to get all filter, so you don't have to get all that. But that. But that. But >> the the beautiful thing about what >> the the beautiful thing about what >> the the beautiful thing about what you're sourcing is it doesn't have any you're sourcing is it doesn't have any you're sourcing is it doesn't have any of that. No. Well, breast milk is so of that. No. Well, breast milk is so of that. No. Well, breast milk is so personal and it's so dynamic. It's so personal and it's so dynamic. It's so personal and it's so dynamic. It's so dynamic. It like it's dynamic in a way dynamic. It like it's dynamic in a way dynamic. It like it's dynamic in a way that nothing will ever compare. Nothing. that nothing will ever compare. Nothing. that nothing will ever compare. Nothing. >> It changes from uh different stages of >> It changes from uh different stages of >> It changes from uh different stages of breastfeeding. Yeah. breastfeeding. Yeah. breastfeeding. Yeah. >> It is one of the most beautiful sources >> It is one of the most beautiful sources >> It is one of the most beautiful sources in the world. It really is. Again, I in the world. It really is. Again, I in the world. It really is. Again, I think a big part of me starting an think a big part of me starting an think a big part of me starting an infant formula company was because I so infant formula company was because I so infant formula company was because I so desperately wanted this um liquid gold desperately wanted this um liquid gold desperately wanted this um liquid gold that I wasn't able to give my children that I wasn't able to give my children that I wasn't able to give my children exclusively. But what you're also exclusively. But what you're also exclusively. But what you're also highlighting is it's so personal and highlighting is it's so personal and highlighting is it's so personal and dynamic that it varies dramatically for dynamic that it varies dramatically for dynamic that it varies dramatically for every single mother, for every single every single mother, for every single every single mother, for every single parent. Um and we don't we don't talk parent. Um and we don't we don't talk parent. Um and we don't we don't talk about that enough. Yeah. There's so many about that enough. Yeah. There's so many about that enough. Yeah. There's so many other environmental factors that play other environmental factors that play other environmental factors that play into the quality of how a child is fed into the quality of how a child is fed into the quality of how a child is fed or the choices that you actually have or the choices that you actually have or the choices that you actually have available to yourself. Um it's often available to yourself. Um it's often available to yourself. Um it's often seen, we were just talking about the seen, we were just talking about the seen, we were just talking about the binary piece of it, that people are binary piece of it, that people are binary piece of it, that people are choosing one path or another. What we're choosing one path or another. What we're choosing one path or another. What we're ignoring is most people don't have a ignoring is most people don't have a ignoring is most people don't have a choice. Um, I always found it very hard choice. Um, I always found it very hard choice. Um, I always found it very hard the conflict when I was deciding how I the conflict when I was deciding how I the conflict when I was deciding how I was going to breastfeed or formula feed was going to breastfeed or formula feed was going to breastfeed or formula feed my my next kid my my next kid my my next kid >> and realized, oh, but I don't have the >> and realized, oh, but I don't have the >> and realized, oh, but I don't have the paid leave to be able to do so. paid leave to be able to do so. paid leave to be able to do so. >> So, here I am, you know, with with the >> So, here I am, you know, with with the >> So, here I am, you know, with with the same governmental body who says you same governmental body who says you same governmental body who says you should be exclusively breastfeeding your should be exclusively breastfeeding your should be exclusively breastfeeding your child for 6 months is also not giving child for 6 months is also not giving child for 6 months is also not giving you the paid leave to be able. I think you the paid leave to be able. I think you the paid leave to be able. I think they give you a year. they give you a year. they give you a year. >> I mean, Europe, it's pretty high up >> I mean, Europe, it's pretty high up >> I mean, Europe, it's pretty high up there. So, you know, there there's a there. So, you know, there there's a there. So, you know, there there's a conflict in message that we're putting conflict in message that we're putting conflict in message that we're putting out there, which is really hard on a new out there, which is really hard on a new out there, which is really hard on a new mother. Um, they're already going mother. Um, they're already going mother. Um, they're already going through their own hormonal changes. through their own hormonal changes. through their own hormonal changes. They're at a place where their identity They're at a place where their identity They're at a place where their identity is being questioned. They don't know who is being questioned. They don't know who is being questioned. They don't know who they are or what their responsibilities they are or what their responsibilities they are or what their responsibilities are. And here we are giving them a are. And here we are giving them a are. And here we are giving them a conflicting message um to exclusively conflicting message um to exclusively conflicting message um to exclusively breastfeed your child for the next 35 breastfeed your child for the next 35 breastfeed your child for the next 35 hours and also get back to work. That's hours and also get back to work. That's hours and also get back to work. That's a hard thing. a hard thing. a hard thing. >> So, breastfeed per year, but get back to >> So, breastfeed per year, but get back to >> So, breastfeed per year, but get back to work in 12 months work in 12 months work in 12 months >> as quick as possible. So Laura, I want >> as quick as possible. So Laura, I want >> as quick as possible. So Laura, I want to sort of uh change directions a little to sort of uh change directions a little to sort of uh change directions a little bit. You you know, you're involved not bit. You you know, you're involved not bit. You you know, you're involved not just in having created a another pathway just in having created a another pathway just in having created a another pathway for women to think about formula and and for women to think about formula and and for women to think about formula and and mothers to feed their babies healthier mothers to feed their babies healthier mothers to feed their babies healthier options. Um but you're also looking at options. Um but you're also looking at options. Um but you're also looking at what's happening kind of at a policy what's happening kind of at a policy what's happening kind of at a policy level. And I know you got a lot of flack level. And I know you got a lot of flack level. And I know you got a lot of flack for this, but you met with Bobby for this, but you met with Bobby for this, but you met with Bobby Kennedy, RFK Jr. Kennedy, RFK Jr. Kennedy, RFK Jr. >> We did. >> We did. >> We did. >> And other formula groups who are part of >> And other formula groups who are part of >> And other formula groups who are part of this effort called Operation Stork this effort called Operation Stork this effort called Operation Stork Speed. Can you speak to what that is, Speed. Can you speak to what that is, Speed. Can you speak to what that is, why it's important, and what's going on why it's important, and what's going on why it's important, and what's going on around this in terms of the regulatory around this in terms of the regulatory around this in terms of the regulatory >> Yeah. >> Yeah. >> Yeah. >> uh and legislative aspects of protecting >> uh and legislative aspects of protecting >> uh and legislative aspects of protecting our children and improving their health? our children and improving their health? our children and improving their health? >> I know I know you have a range of people >> I know I know you have a range of people >> I know I know you have a range of people who come on the show a lot in the world who come on the show a lot in the world who come on the show a lot in the world of food, but I think the one thing to of food, but I think the one thing to of food, but I think the one thing to differentiate from food to infant differentiate from food to infant differentiate from food to infant formula is infant formula is heavily formula is infant formula is heavily formula is infant formula is heavily regulated and in fact it is regulated by regulated and in fact it is regulated by regulated and in fact it is regulated by FDA and hence HHS. So they're, you know, FDA and hence HHS. So they're, you know, FDA and hence HHS. So they're, you know, going back to the meeting and and going back to the meeting and and going back to the meeting and and sitting with, you know, the the slew of sitting with, you know, the the slew of sitting with, you know, the the slew of other CEOs in the infant formula other CEOs in the infant formula other CEOs in the infant formula industry. Um, this wasn't a question of industry. Um, this wasn't a question of industry. Um, this wasn't a question of should we or should we not be there. should we or should we not be there. should we or should we not be there. This is the agency who regulates our This is the agency who regulates our This is the agency who regulates our very existence uh to be in the market. very existence uh to be in the market. very existence uh to be in the market. And secondary to that, if there's going And secondary to that, if there's going And secondary to that, if there's going to be a conversation around the future to be a conversation around the future to be a conversation around the future of the product that I milk, sweat, and of the product that I milk, sweat, and of the product that I milk, sweat, and tears pour into this company, then you tears pour into this company, then you tears pour into this company, then you better believe I'm going to be at that better believe I'm going to be at that better believe I'm going to be at that table talking about how that future table talking about how that future table talking about how that future should look. So, you know, I think part should look. So, you know, I think part should look. So, you know, I think part of the distinction is there's sort of of the distinction is there's sort of of the distinction is there's sort of this belief of willingness and this belief of willingness and this belief of willingness and partnership when in actuality this is partnership when in actuality this is partnership when in actuality this is really a this is a regulated industry really a this is a regulated industry really a this is a regulated industry and you have to work with regulators. and you have to work with regulators. and you have to work with regulators. >> You have to be the tip. So, take us >> You have to be the tip. So, take us >> You have to be the tip. So, take us inside that room. What were the inside that room. What were the inside that room. What were the conversations and what are the other conversations and what are the other conversations and what are the other CEOs of the big formula companies like CEOs of the big formula companies like CEOs of the big formula companies like Abbott and me saying and how are you Abbott and me saying and how are you Abbott and me saying and how are you kind of trying to change the kind of trying to change the kind of trying to change the conversation to move things in a in a conversation to move things in a in a conversation to move things in a in a healthier direction for infants? healthier direction for infants? healthier direction for infants? >> There's nothing more bipartisan >> There's nothing more bipartisan >> There's nothing more bipartisan nonpartisan nonpartisan nonpartisan than what it means to be able to feed than what it means to be able to feed than what it means to be able to feed your babies. And unfortunately the topic your babies. And unfortunately the topic your babies. And unfortunately the topic tends to get polarized and it shouldn't. tends to get polarized and it shouldn't. tends to get polarized and it shouldn't. So like removing that from the table for So like removing that from the table for So like removing that from the table for a second everyone is aligned that there a second everyone is aligned that there a second everyone is aligned that there should be improvements. A few call outs should be improvements. A few call outs should be improvements. A few call outs were around the nutritional standards. were around the nutritional standards. were around the nutritional standards. We talked about DHA. DHA should be in We talked about DHA. DHA should be in We talked about DHA. DHA should be in the formula. Iron levels should be more the formula. Iron levels should be more the formula. Iron levels should be more optimal. We should have limitations on optimal. We should have limitations on optimal. We should have limitations on the use of alternative sugars. Um, all the use of alternative sugars. Um, all the use of alternative sugars. Um, all of the things that you should expect to of the things that you should expect to of the things that you should expect to see on the upgrade of infant formula. see on the upgrade of infant formula. see on the upgrade of infant formula. The second thing we talked about The second thing we talked about The second thing we talked about shouldn't have the equivalent of a can shouldn't have the equivalent of a can shouldn't have the equivalent of a can of Coke a day that the baby's consuming. of Coke a day that the baby's consuming. of Coke a day that the baby's consuming. >> Yeah, that was a huge [laughter] part of >> Yeah, that was a huge [laughter] part of >> Yeah, that was a huge [laughter] part of what we should remove. The other thing what we should remove. The other thing what we should remove. The other thing was about resiliency. was about resiliency. was about resiliency. >> [snorts] >> [snorts] >> [snorts] >> So again, back in 2022, the American >> So again, back in 2022, the American >> So again, back in 2022, the American president got on the news and talked president got on the news and talked president got on the news and talked about how shelves were empty and we about how shelves were empty and we about how shelves were empty and we weren't able to feed babies. So we could weren't able to feed babies. So we could weren't able to feed babies. So we could evolve formula all day long, but we also evolve formula all day long, but we also evolve formula all day long, but we also need to make sure it's available and and need to make sure it's available and and need to make sure it's available and and affordable to the masses. There was a affordable to the masses. There was a affordable to the masses. There was a lot of conversations around domestic lot of conversations around domestic lot of conversations around domestic manufacturing. Why is it that two manufacturing. Why is it that two manufacturing. Why is it that two players dominate the industry? Why is it players dominate the industry? Why is it players dominate the industry? Why is it that we don't have more manufacturing that we don't have more manufacturing that we don't have more manufacturing facilities to be able to turn to and facilities to be able to turn to and facilities to be able to turn to and rely on? Um, I I really loved I think rely on? Um, I I really loved I think rely on? Um, I I really loved I think that the one tension that this industry that the one tension that this industry that the one tension that this industry has, which is we should never be trading has, which is we should never be trading has, which is we should never be trading off availability and safety. And part of off availability and safety. And part of off availability and safety. And part of safety is making sure that it's safety is making sure that it's safety is making sure that it's available and the baby can be fed. So we available and the baby can be fed. So we available and the baby can be fed. So we have to look at the resiliency of the have to look at the resiliency of the have to look at the resiliency of the market just as much as the nutritional market just as much as the nutritional market just as much as the nutritional updating. And the solution must be a updating. And the solution must be a updating. And the solution must be a decentralized decentralized decentralized food system that has multiple channels food system that has multiple channels food system that has multiple channels for for production and for processing for for production and for processing for for production and for processing and not just these couple of factories and not just these couple of factories and not just these couple of factories that make infant formula. The same thing that make infant formula. The same thing that make infant formula. The same thing happened with meat. They're like there's happened with meat. They're like there's happened with meat. They're like there's five meat companies in the world and five meat companies in the world and five meat companies in the world and they and if if one of those goes down or they and if if one of those goes down or they and if if one of those goes down or it was a crisis. it was a crisis. it was a crisis. >> What are we going to do? >> What are we going to do? >> What are we going to do? >> Yeah. And that happened [clears throat] >> Yeah. And that happened [clears throat] >> Yeah. And that happened [clears throat] during co. So again, we we need need to during co. So again, we we need need to during co. So again, we we need need to rethink our whole food system for we rethink our whole food system for we rethink our whole food system for we need to go back to [snorts] what FDR did need to go back to [snorts] what FDR did need to go back to [snorts] what FDR did during after the Great Depression, the during after the Great Depression, the during after the Great Depression, the New Deal era. New Deal era. New Deal era. >> Yeah. >> Yeah. >> Yeah. >> It's it's more than just saying here's >> It's it's more than just saying here's >> It's it's more than just saying here's what we need to do. Now the question is what we need to do. Now the question is what we need to do. Now the question is what is the private sector doing with what is the private sector doing with what is the private sector doing with the public sector to reform from the the public sector to reform from the the public sector to reform from the ground up? It's it's a form of relief ground up? It's it's a form of relief ground up? It's it's a form of relief and recovery and reform. The entire and recovery and reform. The entire and recovery and reform. The entire system needs to be rethought through. system needs to be rethought through. system needs to be rethought through. And I think just about manufacturing and And I think just about manufacturing and And I think just about manufacturing and again one of the most important parts of again one of the most important parts of again one of the most important parts of making infant formula is the safety of making infant formula is the safety of making infant formula is the safety of producing it. I producing it. I producing it. I >> mean the factory has to be clean and >> mean the factory has to be clean and >> mean the factory has to be clean and safe and good. You can't have safe and good. You can't have safe and good. You can't have contaminants. contaminants. contaminants. >> We invite [laughter] you to come to our >> We invite [laughter] you to come to our >> We invite [laughter] you to come to our facility in Ohio. We will put you in facility in Ohio. We will put you in facility in Ohio. We will put you in your bunny suit and we will walk you your bunny suit and we will walk you your bunny suit and we will walk you around. And it it is truly one of the around. And it it is truly one of the around. And it it is truly one of the most beautiful things to see because the most beautiful things to see because the most beautiful things to see because the safety that goes into producing that safety that goes into producing that safety that goes into producing that milk, milk, milk, any form of contamination or bacteria any form of contamination or bacteria any form of contamination or bacteria that shows up has a more negative that shows up has a more negative that shows up has a more negative consequence than the potential maybe consequence than the potential maybe consequence than the potential maybe trade of certain ingredients. So the trade of certain ingredients. So the trade of certain ingredients. So the safety is very very important. Um we're safety is very very important. Um we're safety is very very important. Um we're we we call ourselves somewhat test we we call ourselves somewhat test we we call ourselves somewhat test obsessed. obsessed. obsessed. uh testing, you know, 2,000, we have uh testing, you know, 2,000, we have uh testing, you know, 2,000, we have 2,000 quality checks for every batch. 2,000 quality checks for every batch. 2,000 quality checks for every batch. Um, and we're not investing enough in Um, and we're not investing enough in Um, and we're not investing enough in the US to do that. And, you know, here the US to do that. And, you know, here the US to do that. And, you know, here we are importing our way out of a we are importing our way out of a we are importing our way out of a crisis. crisis. crisis. You fast forward to maybe the potential You fast forward to maybe the potential You fast forward to maybe the potential harm of that. What are we doing to harm of that. What are we doing to harm of that. What are we doing to protect the safety of formula coming in protect the safety of formula coming in protect the safety of formula coming in from overseas? from overseas? from overseas? >> Yeah. >> Yeah. >> Yeah. >> 5,000 miles away. >> 5,000 miles away. >> 5,000 miles away. >> That's crazy. We're an agricultural >> That's crazy. We're an agricultural >> That's crazy. We're an agricultural nation. We should be able to produce our nation. We should be able to produce our nation. We should be able to produce our baby's milk here at home. baby's milk here at home. baby's milk here at home. >> Yeah, >> Yeah, >> Yeah, >> we we prioritize uh computer chips and >> we we prioritize uh computer chips and >> we we prioritize uh computer chips and cars and steel and here we are turning cars and steel and here we are turning cars and steel and here we are turning to another nation and saying, "Hey, we to another nation and saying, "Hey, we to another nation and saying, "Hey, we can't make good infant formula. Can you can't make good infant formula. Can you can't make good infant formula. Can you help us?" help us?" help us?" >> Right. >> Right. >> Right. >> That's wild. >> That's wild. >> That's wild. >> Yeah, >> Yeah, >> Yeah, >> that's wild. Um I hope to look back in >> that's wild. Um I hope to look back in >> that's wild. Um I hope to look back in 10 years where again another nation is 10 years where again another nation is 10 years where again another nation is looking at America as the gold standard looking at America as the gold standard looking at America as the gold standard and wanting to import our formula. Um and wanting to import our formula. Um and wanting to import our formula. Um and we have to invest in that. There's a and we have to invest in that. There's a and we have to invest in that. There's a lot of things happening around that, lot of things happening around that, lot of things happening around that, right? The make a made in America Infant right? The make a made in America Infant right? The make a made in America Infant Formula Act, the protect infant formula Formula Act, the protect infant formula Formula Act, the protect infant formula from contamination act to try to safety from contamination act to try to safety from contamination act to try to safety issues. So, you're involved in these issues. So, you're involved in these issues. So, you're involved in these kind of policy. kind of policy. kind of policy. >> Yeah, we co-created uh the made in >> Yeah, we co-created uh the made in >> Yeah, we co-created uh the made in America Infant Formula Act. Um what it America Infant Formula Act. Um what it America Infant Formula Act. Um what it essentially is is you probably know the essentially is is you probably know the essentially is is you probably know the chips act. Billions of dollars put aside chips act. Billions of dollars put aside chips act. Billions of dollars put aside to be able to invest in domestic chip to be able to invest in domestic chip to be able to invest in domestic chip manufacturing here in the US. This is a manufacturing here in the US. This is a manufacturing here in the US. This is a mimic of that, but it's a smaller amount mimic of that, but it's a smaller amount mimic of that, but it's a smaller amount to say we need new infant formula to say we need new infant formula to say we need new infant formula manufacturers in the US. And it's not manufacturers in the US. And it's not manufacturers in the US. And it's not enough to just say, oh, we want to have enough to just say, oh, we want to have enough to just say, oh, we want to have them. There needs to be incentives. them. There needs to be incentives. them. There needs to be incentives. There needs to be tax breaks, production There needs to be tax breaks, production There needs to be tax breaks, production tax breaks. Um, and then we need to be tax breaks. Um, and then we need to be tax breaks. Um, and then we need to be able to qualify the sort of companies able to qualify the sort of companies able to qualify the sort of companies that are also able to do this in a way that are also able to do this in a way that are also able to do this in a way that breaks up the concentration. It is that breaks up the concentration. It is that breaks up the concentration. It is policy work and that policy work takes policy work and that policy work takes policy work and that policy work takes both private and public sector working both private and public sector working both private and public sector working hand inand together to make it happen. hand inand together to make it happen. hand inand together to make it happen. And I hope that if these if these do get And I hope that if these if these do get And I hope that if these if these do get passed, we should see more Bobbies in passed, we should see more Bobbies in passed, we should see more Bobbies in the world. the world. the world. >> Yeah. Yeah. >> Yeah. Yeah. >> Yeah. Yeah. >> You know, more more companies like mine >> You know, more more companies like mine >> You know, more more companies like mine um and not just someone walking down the um and not just someone walking down the um and not just someone walking down the formula aisle and going, "What is the formula aisle and going, "What is the formula aisle and going, "What is the you know, formula I'm going to choose you know, formula I'm going to choose you know, formula I'm going to choose where there's only five on shelf. There where there's only five on shelf. There where there's only five on shelf. There should be way more." should be way more." should be way more." >> You you also um talk a lot about >> You you also um talk a lot about >> You you also um talk a lot about transparency. transparency. transparency. >> Yes. >> Yes. >> Yes. >> And transparency is trust in, you know, >> And transparency is trust in, you know, >> And transparency is trust in, you know, labeling. And one of the problems with labeling. And one of the problems with labeling. And one of the problems with our food supply is it's not properly our food supply is it's not properly our food supply is it's not properly labeled. So people don't know what labeled. So people don't know what labeled. So people don't know what they're getting. M they're getting. M they're getting. M >> like you know if you see a pack of >> like you know if you see a pack of >> like you know if you see a pack of cigarettes in Europe the entire front of cigarettes in Europe the entire front of cigarettes in Europe the entire front of the packet says this will kill you don't the packet says this will kill you don't the packet says this will kill you don't smoke it like you can't even find the smoke it like you can't even find the smoke it like you can't even find the brand basically on it [laughter] brand basically on it [laughter] brand basically on it [laughter] >> and you know that changes behavior and >> and you know that changes behavior and >> and you know that changes behavior and so the the problems in America is that so the the problems in America is that so the the problems in America is that we don't have good food labeling by we don't have good food labeling by we don't have good food labeling by design because the food industry doesn't design because the food industry doesn't design because the food industry doesn't want us to know what's in it want us to know what's in it want us to know what's in it >> and so can you talk about sort of >> and so can you talk about sort of >> and so can you talk about sort of labeling and and and testing and labeling and and and testing and labeling and and and testing and disclosures on infant formula including disclosures on infant formula including disclosures on infant formula including things about DHA the contaminants um you things about DHA the contaminants um you things about DHA the contaminants um you know know know >> you shouldn't have to call the >> you shouldn't have to call the >> you shouldn't have to call the manufacturer to figure manufacturer to figure manufacturer to figure That's wild, you know. And then That's wild, you know. And then That's wild, you know. And then unfortunately because there's no rules unfortunately because there's no rules unfortunately because there's no rules around it, what ends up happening is you around it, what ends up happening is you around it, what ends up happening is you see these marketing claims saying see these marketing claims saying see these marketing claims saying fortified width, fortified width, fortified width, but you don't know how much, you don't but you don't know how much, you don't but you don't know how much, you don't know the impact on it. And sometimes the know the impact on it. And sometimes the know the impact on it. And sometimes the use of marketing claims like use of marketing claims like use of marketing claims like fortification can actually go in the fortification can actually go in the fortification can actually go in the opposite direction where now there's too opposite direction where now there's too opposite direction where now there's too much. And what we're beginning to see much. And what we're beginning to see much. And what we're beginning to see with something like iron, that happens with something like iron, that happens with something like iron, that happens to be the case, which is actually we to be the case, which is actually we to be the case, which is actually we find that US formulas are using too much find that US formulas are using too much find that US formulas are using too much iron. iron. iron. >> Yeah. And you get iron overload. It's >> Yeah. And you get iron overload. It's >> Yeah. And you get iron overload. It's not good. not good. not good. >> Iron overload, which has negative >> Iron overload, which has negative >> Iron overload, which has negative consequences for, you know, the consequences for, you know, the consequences for, you know, the adolescent age. So the short of it is adolescent age. So the short of it is adolescent age. So the short of it is you shouldn't have to call the you shouldn't have to call the you shouldn't have to call the manufacturer to question uh what the manufacturer to question uh what the manufacturer to question uh what the levels are or what the specific levels are or what the specific levels are or what the specific ingredient is. DHA is another great ingredient is. DHA is another great ingredient is. DHA is another great example of this. You could put in two example of this. You could put in two example of this. You could put in two milligrams per 100k cal and say that you milligrams per 100k cal and say that you milligrams per 100k cal and say that you have DHA. Yeah. But over window dressing have DHA. Yeah. But over window dressing have DHA. Yeah. But over window dressing >> over window dressing but over in the EU >> over window dressing but over in the EU >> over window dressing but over in the EU you need to have a minimum of 20 you need to have a minimum of 20 you need to have a minimum of 20 milligrams per 100k cal. milligrams per 100k cal. milligrams per 100k cal. >> So >> So >> So >> 10 times much. >> 10 times much. >> 10 times much. >> Exactly. So the short of it is we need >> Exactly. So the short of it is we need >> Exactly. So the short of it is we need and and I think consumers consumers are and and I think consumers consumers are and and I think consumers consumers are smart. Parents are wicked smart. They're smart. Parents are wicked smart. They're smart. Parents are wicked smart. They're doing mini PhDs when they become a doing mini PhDs when they become a doing mini PhDs when they become a parent because they want to understand parent because they want to understand parent because they want to understand every ounce of what they are giving or every ounce of what they are giving or every ounce of what they are giving or feeding their baby, putting on their feeding their baby, putting on their feeding their baby, putting on their child and they will see it. Um, so I I child and they will see it. Um, so I I child and they will see it. Um, so I I think the companies that are are think the companies that are are think the companies that are are forthcoming to that will be the forthcoming to that will be the forthcoming to that will be the companies that win. companies that win. companies that win. >> So there's still room to improve it >> So there's still room to improve it >> So there's still room to improve it scientifically% and you all you do this scientifically% and you all you do this scientifically% and you all you do this is where you need regulations. You need is where you need regulations. You need is where you need regulations. You need regulations to come in to also say what regulations to come in to also say what regulations to come in to also say what what is required for people to share what is required for people to share what is required for people to share because it is have you ever walked down because it is have you ever walked down because it is have you ever walked down a formula aisle? Oh god, it is there a formula aisle? Oh god, it is there a formula aisle? Oh god, it is there needs to be a little bit more joy in it. needs to be a little bit more joy in it. needs to be a little bit more joy in it. But it's all consuming, you know, from But it's all consuming, you know, from But it's all consuming, you know, from the claims to the labels to what am I the claims to the labels to what am I the claims to the labels to what am I giving my child to seeing ingredients giving my child to seeing ingredients giving my child to seeing ingredients you've never heard of before. Um, we you've never heard of before. Um, we you've never heard of before. Um, we need to do a better job allowing a need to do a better job allowing a need to do a better job allowing a parent to make a decision, allowing a parent to make a decision, allowing a parent to make a decision, allowing a consumer to make a decision without consumer to make a decision without consumer to make a decision without feeling like they need to go back and do feeling like they need to go back and do feeling like they need to go back and do a deep Google search on this to make a deep Google search on this to make a deep Google search on this to make sure it's okay. sure it's okay. sure it's okay. >> How do we appropriate? We got to we got >> How do we appropriate? We got to we got >> How do we appropriate? We got to we got to change some policies. We got to to change some policies. We got to to change some policies. We got to enforce some rules. And enforce some rules. And enforce some rules. And I also think it's just competition. I also think it's just competition. I also think it's just competition. Honestly, I think more and more Honestly, I think more and more Honestly, I think more and more companies that come in the market that companies that come in the market that companies that come in the market that are doing better like Bobby will also are doing better like Bobby will also are doing better like Bobby will also force the rest to catch up. Mary, are force the rest to catch up. Mary, are force the rest to catch up. Mary, are you the only organic GMO free formula? you the only organic GMO free formula? you the only organic GMO free formula? >> There's a few other smaller ones, but >> There's a few other smaller ones, but >> There's a few other smaller ones, but it's less than 5%. Less than 5% of it's less than 5%. Less than 5% of it's less than 5%. Less than 5% of infant formula is USDA organic. Also, infant formula is USDA organic. Also, infant formula is USDA organic. Also, that's another huge difference, Mark. that's another huge difference, Mark. that's another huge difference, Mark. The difference between saying something The difference between saying something The difference between saying something is organic versus USDA organic or made is organic versus USDA organic or made is organic versus USDA organic or made with organic ingredients. with organic ingredients. with organic ingredients. You know this better than anyone. You know this better than anyone. You know this better than anyone. Radically different. Radically different. Radically different. >> Yeah. >> Yeah. >> Yeah. Smok and mirror. So, tell us what we Smok and mirror. So, tell us what we Smok and mirror. So, tell us what we should be looking for. should be looking for. should be looking for. >> You should be looking for USDA organic. >> You should be looking for USDA organic. >> You should be looking for USDA organic. Look for the seal. There's a reason the Look for the seal. There's a reason the Look for the seal. There's a reason the sale exists sale exists sale exists >> because that's that's determined by very >> because that's that's determined by very >> because that's that's determined by very specific criteria and exactly guidelines specific criteria and exactly guidelines specific criteria and exactly guidelines and inspections and inspections and inspections >> and also it's one of the highest in the >> and also it's one of the highest in the >> and also it's one of the highest in the world which is also a false perception world which is also a false perception world which is also a false perception that is has crept up over the years that is has crept up over the years that is has crept up over the years which is um organic means something which is um organic means something which is um organic means something different globally but USD organic here different globally but USD organic here different globally but USD organic here in the US is one of the highest in the US is one of the highest in the US is one of the highest standards of organic h and hence why the standards of organic h and hence why the standards of organic h and hence why the availability of some of those availability of some of those availability of some of those ingredients can be quite hard and the ingredients can be quite hard and the ingredients can be quite hard and the cost of them is also higher. So can you cost of them is also higher. So can you cost of them is also higher. So can you scale up with all with having that scale up with all with having that scale up with all with having that >> working on it working on it behind the >> working on it working on it behind the >> working on it working on it behind the scenes the supply chain aspect of making scenes the supply chain aspect of making scenes the supply chain aspect of making high quality formula is it is a multiple high quality formula is it is a multiple high quality formula is it is a multiple multiple multiple multiple person's job person's job person's job >> I'm interrupting this conversation >> I'm interrupting this conversation >> I'm interrupting this conversation because it's an important one. I know because it's an important one. I know because it's an important one. I know there's someone in your life who would there's someone in your life who would there's someone in your life who would connect with Laura's story. Maybe a new connect with Laura's story. Maybe a new connect with Laura's story. Maybe a new parent, a caregiver, or someone parent, a caregiver, or someone parent, a caregiver, or someone navigating their own feeding journey. If navigating their own feeding journey. If navigating their own feeding journey. If this conversation resonates with you, this conversation resonates with you, this conversation resonates with you, please share it with them. Now, these please share it with them. Now, these please share it with them. Now, these are conversations that can make someone are conversations that can make someone are conversations that can make someone feel a little less alone. feel a little less alone. feel a little less alone. >> So, Laura, just kind of help us >> So, Laura, just kind of help us >> So, Laura, just kind of help us understand the the problems with our understand the the problems with our understand the the problems with our current government programs, which is current government programs, which is current government programs, which is women, infants, and children women, infants, and children women, infants, and children >> and also SNAP or or food stamps. So, >> and also SNAP or or food stamps. So, >> and also SNAP or or food stamps. So, wick is women, infants, and children. wick is women, infants, and children. wick is women, infants, and children. And the And the And the >> yeah, >> yeah, >> yeah, >> there's some concerns about how these >> there's some concerns about how these >> there's some concerns about how these processes are done at a at a state and processes are done at a at a state and processes are done at a at a state and federal level that limit mother's federal level that limit mother's federal level that limit mother's choices, particularly choices, particularly choices, particularly women who are are part of these women who are are part of these women who are are part of these programs. of I mean they're they're programs. of I mean they're they're programs. of I mean they're they're they're underresourced. they're underresourced. they're underresourced. >> Oh, I remember starting Bobby and going >> Oh, I remember starting Bobby and going >> Oh, I remember starting Bobby and going deep into my own research and deep into my own research and deep into my own research and discovering this which is 50% of babies discovering this which is 50% of babies discovering this which is 50% of babies born in the country rely on wick. 50% of born in the country rely on wick. 50% of born in the country rely on wick. 50% of the babies born rely on a certain the babies born rely on a certain the babies born rely on a certain formula to be fed and how the program formula to be fed and how the program formula to be fed and how the program works. And let me just also first works. And let me just also first works. And let me just also first underscore I think Wick is an incredible underscore I think Wick is an incredible underscore I think Wick is an incredible offering. SNAP is an incredible offering. SNAP is an incredible offering. SNAP is an incredible offering. The program has helped so many offering. The program has helped so many offering. The program has helped so many families in this country. Um the way families in this country. Um the way families in this country. Um the way it's set up for infant formula is that it's set up for infant formula is that it's set up for infant formula is that the two major companies will bid they the two major companies will bid they the two major companies will bid they will basically bid for the winning per will basically bid for the winning per will basically bid for the winning per state and they will be the formula of state and they will be the formula of state and they will be the formula of choice in that state for any wick choice in that state for any wick choice in that state for any wick participants. So what that does is it participants. So what that does is it participants. So what that does is it limits limits limits >> formula non choice. >> formula non choice. >> formula non choice. >> Formula non-choice. Exactly. >> Formula non-choice. Exactly. >> Formula non-choice. Exactly. >> So imagine now you are a parent in a >> So imagine now you are a parent in a >> So imagine now you are a parent in a certain state. You have your child. certain state. You have your child. certain state. You have your child. You're not given a choice. you're on You're not given a choice. you're on You're not given a choice. you're on wick, you are told, here is the brand wick, you are told, here is the brand wick, you are told, here is the brand and here's the formula that your baby and here's the formula that your baby and here's the formula that your baby can be on. And we've just we've just can be on. And we've just we've just can be on. And we've just we've just spoken about the evolution and the spoken about the evolution and the spoken about the evolution and the improvements and the quality that can improvements and the quality that can improvements and the quality that can happen with formula and here we are with happen with formula and here we are with happen with formula and here we are with a formula that is not evolving that they a formula that is not evolving that they a formula that is not evolving that they don't have any choice with and this is don't have any choice with and this is don't have any choice with and this is what they're going to feed their baby. I what they're going to feed their baby. I what they're going to feed their baby. I mean frankly I think it's it's a sign mean frankly I think it's it's a sign mean frankly I think it's it's a sign that inequality starts day one that inequality starts day one that inequality starts day one >> day one. Now there are there initiatives >> day one. Now there are there initiatives >> day one. Now there are there initiatives in policym now that are going to address in policym now that are going to address in policym now that are going to address this this this >> there there is a lot of questions being >> there there is a lot of questions being >> there there is a lot of questions being raised I mean even going back to raised I mean even going back to raised I mean even going back to operation historic speed we we can't operation historic speed we we can't operation historic speed we we can't evolve the system without considering evolve the system without considering evolve the system without considering half of the population right it's not half of the population right it's not half of the population right it's not like you're bidding on a fighter jet like you're bidding on a fighter jet like you're bidding on a fighter jet contract this is like babies contract this is like babies contract this is like babies >> this is babies yes and again we don't >> this is babies yes and again we don't >> this is babies yes and again we don't want to have any we don't want to look want to have any we don't want to look want to have any we don't want to look at the program as a negative because the at the program as a negative because the at the program as a negative because the program is fantastic but you know Bobby program is fantastic but you know Bobby program is fantastic but you know Bobby has come into the industry since this has come into the industry since this has come into the industry since this has been in we should evolve the way the has been in we should evolve the way the has been in we should evolve the way the the requirements are written so that the requirements are written so that the requirements are written so that other companies can also be able to to other companies can also be able to to other companies can also be able to to meet the program. We should evolve the meet the program. We should evolve the meet the program. We should evolve the funding. Um but the program itself just funding. Um but the program itself just funding. Um but the program itself just hasn't evolved. hasn't evolved. hasn't evolved. >> And what about SNAP as the food stamp >> And what about SNAP as the food stamp >> And what about SNAP as the food stamp program? program? program? >> SNAP slightly different again another >> SNAP slightly different again another >> SNAP slightly different again another fundamental and very important program fundamental and very important program fundamental and very important program that a large percent of this population that a large percent of this population that a large percent of this population millions millions millions >> 46 million Americans >> 46 million Americans >> 46 million Americans >> 46 millions Americans rely on. and to >> 46 millions Americans rely on. and to >> 46 millions Americans rely on. and to have them wake up one day and not be have them wake up one day and not be have them wake up one day and not be able to rely on the funding that was able to rely on the funding that was able to rely on the funding that was essentially purchasing their food to essentially purchasing their food to essentially purchasing their food to feed their families and their babies and feed their families and their babies and feed their families and their babies and formula is is a big item that is formula is is a big item that is formula is is a big item that is purchased through SNAP. Um, so you're purchased through SNAP. Um, so you're purchased through SNAP. Um, so you're also adding safety concerns to that. also adding safety concerns to that. also adding safety concerns to that. What people then do is they look to What people then do is they look to What people then do is they look to ration the purchases that they're ration the purchases that they're ration the purchases that they're making. And you're you're you're feeding making. And you're you're you're feeding making. And you're you're you're feeding an infant. They need to be able to get an infant. They need to be able to get an infant. They need to be able to get the caloric intake they need to be able the caloric intake they need to be able the caloric intake they need to be able to grow and develop. So um these things to grow and develop. So um these things to grow and develop. So um these things are fundamental and there should be zero are fundamental and there should be zero are fundamental and there should be zero compromise to what it means well one to compromise to what it means well one to compromise to what it means well one to fund them and then also evolve the fund them and then also evolve the fund them and then also evolve the programs and reform them from the ground programs and reform them from the ground programs and reform them from the ground up up up >> and how would we fix SNAP because wicked >> and how would we fix SNAP because wicked >> and how would we fix SNAP because wicked it seems like if we had more choice and it seems like if we had more choice and it seems like if we had more choice and more availability how would you fix SNAP more availability how would you fix SNAP more availability how would you fix SNAP around these around these around these >> one keep it funded keep it funded is >> one keep it funded keep it funded is >> one keep it funded keep it funded is number one but then also there should be number one but then also there should be number one but then also there should be a pride and dignity in being able to go a pride and dignity in being able to go a pride and dignity in being able to go out and buy your food Right. And the out and buy your food Right. And the out and buy your food Right. And the fact that there's only limited choices fact that there's only limited choices fact that there's only limited choices for where you can go use those SNAP for where you can go use those SNAP for where you can go use those SNAP dollars also says to someone if you have dollars also says to someone if you have dollars also says to someone if you have SNAP dollars, here's where you should go SNAP dollars, here's where you should go SNAP dollars, here's where you should go purchase your items or here's the brands purchase your items or here's the brands purchase your items or here's the brands that you can use. We have to make it that you can use. We have to make it that you can use. We have to make it wider. wider. wider. >> So, you're you're you you've been this >> So, you're you're you you've been this >> So, you're you're you you've been this person. You're this mother walking down person. You're this mother walking down person. You're this mother walking down the aisle. the aisle. the aisle. How do you uh give advice to mothers and How do you uh give advice to mothers and How do you uh give advice to mothers and women who are trying to figure out how women who are trying to figure out how women who are trying to figure out how to navigate the space and what to think to navigate the space and what to think to navigate the space and what to think about, what to look for, how do they about, what to look for, how do they about, what to look for, how do they make the right choice for themselves and make the right choice for themselves and make the right choice for themselves and for their baby. [sighs] Your best is best Your best is best is one of the most important things to is one of the most important things to is one of the most important things to consume. The real formula in life is consume. The real formula in life is consume. The real formula in life is everything else going on around you. everything else going on around you. everything else going on around you. Your support system, the medication you Your support system, the medication you Your support system, the medication you need to take, your your own lineage, need to take, your your own lineage, need to take, your your own lineage, your own anatomical body's ability to do your own anatomical body's ability to do your own anatomical body's ability to do it. Even your baby being able to latch it. Even your baby being able to latch it. Even your baby being able to latch or being fun, like you name it. There's or being fun, like you name it. There's or being fun, like you name it. There's 101 factors that go into decisions that 101 factors that go into decisions that 101 factors that go into decisions that you're going to have to make when it you're going to have to make when it you're going to have to make when it comes to feeding your child. Did you get comes to feeding your child. Did you get comes to feeding your child. Did you get paid leave? Did you not get paid leave? paid leave? Did you not get paid leave? paid leave? Did you not get paid leave? Surrogacy, you name it. Surrogacy, you name it. Surrogacy, you name it. And what we are not fully embracing is And what we are not fully embracing is And what we are not fully embracing is that each person's journey is going to that each person's journey is going to that each person's journey is going to be different and your best is what's be different and your best is what's be different and your best is what's best. best. best. >> Your best is best. Not breast is best, >> Your best is best. Not breast is best, >> Your best is best. Not breast is best, but your best is best. I think that's but your best is best. I think that's but your best is best. I think that's been the message. And and I still think been the message. And and I still think been the message. And and I still think that breast milk would be the first that breast milk would be the first that breast milk would be the first thing the women should try to do because thing the women should try to do because thing the women should try to do because from a health perspective, there's from a health perspective, there's from a health perspective, there's nothing like it for a baby. nothing like it for a baby. nothing like it for a baby. >> Totally. >> Totally. >> Totally. >> And so even even a few weeks or months >> And so even even a few weeks or months >> And so even even a few weeks or months can make a big difference. You get can make a big difference. You get can make a big difference. You get colostrum, you get a lot of things that colostrum, you get a lot of things that colostrum, you get a lot of things that help the baby's gut health. You get help the baby's gut health. You get help the baby's gut health. You get going healthily. But consider everything going healthily. But consider everything going healthily. But consider everything else. else. else. >> And and if you're able to breastfeed a >> And and if you're able to breastfeed a >> And and if you're able to breastfeed a little bit longer because you've been little bit longer because you've been little bit longer because you've been able to introduce formula or your able to introduce formula or your able to introduce formula or your support system has changed, like that's support system has changed, like that's support system has changed, like that's amazing. amazing. amazing. >> And the babies don't get kind of messed >> And the babies don't get kind of messed >> And the babies don't get kind of messed up switching back and forth. up switching back and forth. up switching back and forth. >> It takes it takes some work. We actually >> It takes it takes some work. We actually >> It takes it takes some work. We actually we recently launched a service called we recently launched a service called we recently launched a service called the feeding room, which is like my the feeding room, which is like my the feeding room, which is like my second baby. Um second baby. Um second baby. Um >> because I it's it is the support system, >> because I it's it is the support system, >> because I it's it is the support system, right? And I remember you with with my right? And I remember you with with my right? And I remember you with with my first few kids, if I needed breasts, if first few kids, if I needed breasts, if first few kids, if I needed breasts, if I needed breastfeeding help, I had to I needed breastfeeding help, I had to I needed breastfeeding help, I had to call a lactation consultant. If I needed call a lactation consultant. If I needed call a lactation consultant. If I needed formula help, it was on Reddit at 2 in formula help, it was on Reddit at 2 in formula help, it was on Reddit at 2 in the morning going deep into the the morning going deep into the the morning going deep into the subreddits trying to figure out what to subreddits trying to figure out what to subreddits trying to figure out what to use. There was no holistic place to turn use. There was no holistic place to turn use. There was no holistic place to turn to. And that also leads to the stigma as to. And that also leads to the stigma as to. And that also leads to the stigma as well. When you when you think it has well. When you when you think it has well. When you when you think it has this binary path of where to get home, this binary path of where to get home, this binary path of where to get home, >> you don't know where to go. >> you don't know where to go. >> you don't know where to go. >> You don't know where to go. So being >> You don't know where to go. So being >> You don't know where to go. So being able to turn to something I mean we we able to turn to something I mean we we able to turn to something I mean we we provide hundreds of folks who've come to provide hundreds of folks who've come to provide hundreds of folks who've come to us where we're literally just providing us where we're literally just providing us where we're literally just providing lactation help um flange sizes pumping lactation help um flange sizes pumping lactation help um flange sizes pumping schedules and to be in a world where you schedules and to be in a world where you schedules and to be in a world where you are able to figure out what is your are able to figure out what is your are able to figure out what is your feeding plan what is your feeding goal feeding plan what is your feeding goal feeding plan what is your feeding goal versus how do I fit into this path or versus how do I fit into this path or versus how do I fit into this path or this ideology that has been put on me is this ideology that has been put on me is this ideology that has been put on me is what we need to evolve to what we need to evolve to what we need to evolve to >> and and that's empowering women and not >> and and that's empowering women and not >> and and that's empowering women and not feel shame or guilt or feel shame or guilt or feel shame or guilt or >> correct bad about what they're meaning >> correct bad about what they're meaning >> correct bad about what they're meaning to do and then actually providing to do and then actually providing to do and then actually providing choices that they can feel good about. choices that they can feel good about. choices that they can feel good about. >> Exactly. >> Exactly. >> Exactly. >> Like the formula you created, which I >> Like the formula you created, which I >> Like the formula you created, which I personally wouldn't feel good about personally wouldn't feel good about personally wouldn't feel good about feeding my grandkid or baby if I had to feeding my grandkid or baby if I had to feeding my grandkid or baby if I had to do another one infant formula as it is do another one infant formula as it is do another one infant formula as it is now with the industrial processing that now with the industrial processing that now with the industrial processing that it has. I I just would not. But that it has. I I just would not. But that it has. I I just would not. But that doesn't mean that there aren't good doesn't mean that there aren't good doesn't mean that there aren't good choices and alternatives. And I think choices and alternatives. And I think choices and alternatives. And I think that's kind of where we're hopefully that's kind of where we're hopefully that's kind of where we're hopefully leading. And that's what I hopefully leading. And that's what I hopefully leading. And that's what I hopefully you'll push the market because that's you'll push the market because that's you'll push the market because that's often what happens. So many often what happens. So many often what happens. So many >> markets need to be pushed. >> markets need to be pushed. >> markets need to be pushed. >> Yeah. >> Yeah. >> Yeah. you're a big disruptor and you're you're a big disruptor and you're you're a big disruptor and you're disrupting the formula market in a disrupting the formula market in a disrupting the formula market in a beautiful way and I think beautiful way and I think beautiful way and I think of you to maybe just think about of you to maybe just think about of you to maybe just think about projecting out you know 5 years 10 years projecting out you know 5 years 10 years projecting out you know 5 years 10 years where where do you see all this going where where do you see all this going where where do you see all this going and what what is going to be available and what what is going to be available and what what is going to be available because you know how do we create because you know how do we create because you know how do we create something as close to approximate as as something as close to approximate as as something as close to approximate as as breast milk as possible without breast milk as possible without breast milk as possible without compromising compromising compromising >> yeah more studies more innovation um and >> yeah more studies more innovation um and >> yeah more studies more innovation um and like I said I think the US has an like I said I think the US has an like I said I think the US has an opportunity to be leading the path in opportunity to be leading the path in opportunity to be leading the path in this uh we have incred incredible this uh we have incred incredible this uh we have incred incredible scientists and researchers out there scientists and researchers out there scientists and researchers out there that are going deep into the microbiome that are going deep into the microbiome that are going deep into the microbiome to cognitive development to the impact to cognitive development to the impact to cognitive development to the impact of certain ingredients or the ability to of certain ingredients or the ability to of certain ingredients or the ability to make and mimic certain features that are make and mimic certain features that are make and mimic certain features that are in breast milk that are maybe in breast milk that are maybe in breast milk that are maybe non-synthetic. Um, so I hope that in the non-synthetic. Um, so I hope that in the non-synthetic. Um, so I hope that in the next 10 years we can just continue to next 10 years we can just continue to next 10 years we can just continue to creep closer and closer and closer to creep closer and closer and closer to creep closer and closer and closer to the dynamic nature of breast milk. And the dynamic nature of breast milk. And the dynamic nature of breast milk. And while we do that, my secondary goal is while we do that, my secondary goal is while we do that, my secondary goal is that we also reduce the guilt and the that we also reduce the guilt and the that we also reduce the guilt and the shame and we stop projecting our own shame and we stop projecting our own shame and we stop projecting our own opinions um or personal experiences. opinions um or personal experiences. opinions um or personal experiences. >> Get judgy. >> Get judgy. >> Get judgy. >> We got to got to lower the judgment. >> We got to got to lower the judgment. >> We got to got to lower the judgment. Lower the judgment, lower the bullying. Lower the judgment, lower the bullying. Lower the judgment, lower the bullying. Let's let's allow people to be their Let's let's allow people to be their Let's let's allow people to be their best and also treat them as smart best and also treat them as smart best and also treat them as smart individuals to make their own choices. individuals to make their own choices. individuals to make their own choices. So yeah, culture needs to change along So yeah, culture needs to change along So yeah, culture needs to change along with the product. So in 10 years when we with the product. So in 10 years when we with the product. So in 10 years when we have this conversation again, uh the gut have this conversation again, uh the gut have this conversation again, uh the gut microbiome will be better and the microbiome will be better and the microbiome will be better and the conversation will have changed. conversation will have changed. conversation will have changed. >> I think that's a huge one. I think the >> I think that's a huge one. I think the >> I think that's a huge one. I think the microbiome is is just a big unlock if we microbiome is is just a big unlock if we microbiome is is just a big unlock if we can figure that out. can figure that out. can figure that out. >> Um and and I wonder if there's part of >> Um and and I wonder if there's part of >> Um and and I wonder if there's part of what I often think, you know, for what I often think, you know, for what I often think, you know, for mothers, I certainly tell them to take mothers, I certainly tell them to take mothers, I certainly tell them to take the probiotics and you created a the probiotics and you created a the probiotics and you created a probiotic and I want to talk about that, probiotic and I want to talk about that, probiotic and I want to talk about that, but also you know prebiotics. So maybe but also you know prebiotics. So maybe but also you know prebiotics. So maybe you can't put it directly in the you can't put it directly in the you can't put it directly in the formula. formula. formula. >> There's prebiotics in formula, I think. >> There's prebiotics in formula, I think. >> There's prebiotics in formula, I think. >> Yeah, there are. Is there is there is >> Yeah, there are. Is there is there is >> Yeah, there are. Is there is there is there in Bobby's formula? there in Bobby's formula? there in Bobby's formula? >> We we have natural prebiotics. So we we >> We we have natural prebiotics. So we we >> We we have natural prebiotics. So we we test it and it comes through on the test it and it comes through on the test it and it comes through on the lactose lactose lactose >> again push 100% lactose. >> again push 100% lactose. >> again push 100% lactose. >> Interesting. Um because there's you know >> Interesting. Um because there's you know >> Interesting. Um because there's you know the oligosaccharides that come from from the oligosaccharides that come from from the oligosaccharides that come from from milk that are a little different than milk that are a little different than milk that are a little different than that but it's it's yeah it's interesting that but it's it's yeah it's interesting that but it's it's yeah it's interesting and I think you know and I think you know and I think you know >> the study of HMOs is a really really >> the study of HMOs is a really really >> the study of HMOs is a really really fascinating space fascinating space fascinating space human milk human milk human milk >> oligosacchar not health maintenance >> oligosacchar not health maintenance >> oligosacchar not health maintenance organization. [laughter] organization. [laughter] organization. [laughter] >> Yeah that's right that is the other >> Yeah that's right that is the other >> Yeah that's right that is the other >> HMO is like Kaiser. This is this is a >> HMO is like Kaiser. This is this is a >> HMO is like Kaiser. This is this is a problem because like I said earlier, you problem because like I said earlier, you problem because like I said earlier, you know, even if you breastfeed, you know, know, even if you breastfeed, you know, know, even if you breastfeed, you know, a lot of a lot of times the mother a lot of a lot of times the mother a lot of a lot of times the mother doesn't have the right bacteria that it doesn't have the right bacteria that it doesn't have the right bacteria that it passed on to its baby and so the baby's passed on to its baby and so the baby's passed on to its baby and so the baby's already starting out a deficit. So already starting out a deficit. So already starting out a deficit. So there's ways to sort of correct that there's ways to sort of correct that there's ways to sort of correct that problem we've created because of our problem we've created because of our problem we've created because of our overuse of antibiotics and because of overuse of antibiotics and because of overuse of antibiotics and because of the increased C-section rates and the increased C-section rates and the increased C-section rates and because of the various kinds of other because of the various kinds of other because of the various kinds of other things that are going on that cause things that are going on that cause things that are going on that cause these sort of epidemic of chronic these sort of epidemic of chronic these sort of epidemic of chronic disease in children. I mean that's sort disease in children. I mean that's sort disease in children. I mean that's sort of what what was highlighted with the of what what was highlighted with the of what what was highlighted with the make it America healthy wouldn't it make make it America healthy wouldn't it make make it America healthy wouldn't it make you know looking at the children and the you know looking at the children and the you know looking at the children and the first commission report was really let's first commission report was really let's first commission report was really let's focusing on the children focusing on the children focusing on the children >> and it was kind of shocking to see you >> and it was kind of shocking to see you >> and it was kind of shocking to see you know how our kids are at the effect of know how our kids are at the effect of know how our kids are at the effect of so much what we're doing and and that so much what we're doing and and that so much what we're doing and and that doesn't need to continue and your work doesn't need to continue and your work doesn't need to continue and your work is just helping shift that tell us more is just helping shift that tell us more is just helping shift that tell us more about the vitamin D and the probiotics about the vitamin D and the probiotics about the vitamin D and the probiotics that you've also created and why that you've also created and why that you've also created and why >> many parents will go to the doctor every >> many parents will go to the doctor every >> many parents will go to the doctor every everyone like has this flashback they go everyone like has this flashback they go everyone like has this flashback they go to the doctor and the doctor says that to the doctor and the doctor says that to the doctor and the doctor says that your child needs more vitamin D drops your child needs more vitamin D drops your child needs more vitamin D drops Actually, what's really interesting is Actually, what's really interesting is Actually, what's really interesting is you typically need more vitamin D if you typically need more vitamin D if you typically need more vitamin D if your baby is exclusively breastfed than your baby is exclusively breastfed than your baby is exclusively breastfed than you do if they are exclusively you do if they are exclusively you do if they are exclusively formulafed. And what we found is that formulafed. And what we found is that formulafed. And what we found is that 70% of parents who use Bobby are 70% of parents who use Bobby are 70% of parents who use Bobby are actually combo feeding. And they are actually combo feeding. And they are actually combo feeding. And they are being told by their doctor um by their being told by their doctor um by their being told by their doctor um by their pediatrician to introduce more vitamin pediatrician to introduce more vitamin pediatrician to introduce more vitamin D. So, we put out vitamin D, but we also D. So, we put out vitamin D, but we also D. So, we put out vitamin D, but we also meet the European levels of vitamin D in meet the European levels of vitamin D in meet the European levels of vitamin D in the formula. Um, but then the probiotics the formula. Um, but then the probiotics the formula. Um, but then the probiotics is I'll bring you back to just more of is I'll bring you back to just more of is I'll bring you back to just more of my my theory on this. You have some my my theory on this. You have some my my theory on this. You have some babies who need more probiotics and babies who need more probiotics and babies who need more probiotics and others who don't. So, I think that the others who don't. So, I think that the others who don't. So, I think that the concept that there is a standard level concept that there is a standard level concept that there is a standard level for every baby um is not true. It's not. for every baby um is not true. It's not. for every baby um is not true. It's not. Every baby is different. And uh whether Every baby is different. And uh whether Every baby is different. And uh whether it's you're seeing it through their it's you're seeing it through their it's you're seeing it through their digestive tract uh struggling to be able digestive tract uh struggling to be able digestive tract uh struggling to be able to keep formula down um through their we to keep formula down um through their we to keep formula down um through their we we say proof is in the poop and the poop we say proof is in the poop and the poop we say proof is in the poop and the poop will tell you what needs to happen. So will tell you what needs to happen. So will tell you what needs to happen. So we put out probiotic drops for those we put out probiotic drops for those we put out probiotic drops for those parents that um are looking for moments parents that um are looking for moments parents that um are looking for moments in time during that first year of in time during that first year of in time during that first year of feeding where they feel like they need feeding where they feel like they need feeding where they feel like they need to add it but maybe they don't want it to add it but maybe they don't want it to add it but maybe they don't want it exclusively. exclusively. exclusively. >> Wow, what an incredible story. Um, thank >> Wow, what an incredible story. Um, thank >> Wow, what an incredible story. Um, thank God you were in that aisle even though God you were in that aisle even though God you were in that aisle even though it was painful and frustrating. it was painful and frustrating. it was painful and frustrating. >> It was fever [laughter] >> It was fever [laughter] >> It was fever [laughter] >> allowed you to kind of come on the other >> allowed you to kind of come on the other >> allowed you to kind of come on the other side of it and do something good with side of it and do something good with side of it and do something good with the suffering you had and the the suffering you had and the the suffering you had and the realization that you know you were not realization that you know you were not realization that you know you were not alone and there are many many other alone and there are many many other alone and there are many many other women who are out there confused women who are out there confused women who are out there confused >> and uncertain and afraid and >> and uncertain and afraid and >> and uncertain and afraid and >> don't know how to navigate this and are >> don't know how to navigate this and are >> don't know how to navigate this and are told conflicting messages and also know told conflicting messages and also know told conflicting messages and also know that the existing formula market is that the existing formula market is that the existing formula market is really a mess and that they're not really a mess and that they're not really a mess and that they're not getting quality that they want to feed getting quality that they want to feed getting quality that they want to feed their babies. And so thank you for their babies. And so thank you for their babies. And so thank you for >> taking a risk for leaving your job at >> taking a risk for leaving your job at >> taking a risk for leaving your job at Airbnb and for Google and just getting Airbnb and for Google and just getting Airbnb and for Google and just getting into baby farmland. into baby farmland. into baby farmland. >> There's no greater joy, honestly. I >> There's no greater joy, honestly. I >> There's no greater joy, honestly. I mean, I have four kids of my own and the mean, I have four kids of my own and the mean, I have four kids of my own and the ability to wake up every day and know ability to wake up every day and know ability to wake up every day and know that I've been given the responsibility that I've been given the responsibility that I've been given the responsibility [music] and duty to be able to feed [music] and duty to be able to feed [music] and duty to be able to feed babies. I mean, no, there's nothing that babies. I mean, no, there's nothing that babies. I mean, no, there's nothing that beats that. There's nothing. [music] beats that. There's nothing. [music] beats that. There's nothing. [music] It's beautiful. It's beautiful. It's beautiful. >> Beautiful. Well, thank you, Laura. >> Beautiful. Well, thank you, Laura. >> Beautiful. Well, thank you, Laura. Thanks for being on the podcast. Great Thanks for being on the podcast. Great Thanks for being on the podcast. Great conversation. I learned a lot. If you conversation. I learned a lot. If you conversation. I learned a lot. If you loved that last video, you're going to loved that last video, you're going to loved that last video, you're going to love the next one. Check it out here.