He Sold 24hr Fitness For $1.7B… Then Bought It Back | Mind Pump 2815

Mark, welcome back to the show. Mark, welcome back to the show. >> Okay, thanks for having me. >> Okay, thanks for having me. >> Okay, thanks for having me. >> This is awesome. All right, I got to >> This is awesome. All right, I got to >> This is awesome. All right, I got to open with this. So, what's going on with open with this. So, what's going on with open with this. So, what's going on with you and 24 Fitness, the company that you you and 24 Fitness, the company that you you and 24 Fitness, the company that you founded, you left a long time ago. founded, you left a long time ago. founded, you left a long time ago. What's happening? What's happening? What's happening? >> I think last time I was on, we were >> I think last time I was on, we were >> I think last time I was on, we were talking a lot about that and how I left talking a lot about that and how I left talking a lot about that and how I left and what I thought, but you know, it and what I thought, but you know, it and what I thought, but you know, it came back to me. You know, I took Crunch came back to me. You know, I took Crunch came back to me. You know, I took Crunch to the market last year and we had a to the market last year and we had a to the market last year and we had a very successful transaction in June with very successful transaction in June with very successful transaction in June with the team there. And then uh I stepped the team there. And then uh I stepped the team there. And then uh I stepped off the board and was looking at myself off the board and was looking at myself off the board and was looking at myself in July and got a phone call that hey 24 in July and got a phone call that hey 24 in July and got a phone call that hey 24 might be available if you want to make a might be available if you want to make a might be available if you want to make a run at it. And I was like well hell yeah run at it. And I was like well hell yeah run at it. And I was like well hell yeah I'll make a run at it. So, um, kind of I'll make a run at it. So, um, kind of I'll make a run at it. So, um, kind of wanted to bring back buy the baby back, wanted to bring back buy the baby back, wanted to bring back buy the baby back, so to speak, and, um, spent two months so to speak, and, um, spent two months so to speak, and, um, spent two months negotiating a term sheet with the negotiating a term sheet with the negotiating a term sheet with the current ownership group they had at the current ownership group they had at the current ownership group they had at the time, and finally got them to agree to time, and finally got them to agree to time, and finally got them to agree to my price, my structure, and we signed it my price, my structure, and we signed it my price, my structure, and we signed it and then I went out and uh, raised the and then I went out and uh, raised the and then I went out and uh, raised the capital, brought in this group called capital, brought in this group called capital, brought in this group called Long Range Capital as my partner, and Long Range Capital as my partner, and Long Range Capital as my partner, and then finished the debt facility at the then finished the debt facility at the then finished the debt facility at the end of the year and got it closed on the end of the year and got it closed on the end of the year and got it closed on the 31st of December. So effective the 31st of December. So effective the 31st of December. So effective the beginning of this year was able to step beginning of this year was able to step beginning of this year was able to step back in and kind of have some fun and back in and kind of have some fun and back in and kind of have some fun and reignite that brand and she got a great reignite that brand and she got a great reignite that brand and she got a great team there. So should be nothing but team there. So should be nothing but team there. So should be nothing but blue sky. blue sky. blue sky. >> Now you you say this so calm and cool >> Now you you say this so calm and cool >> Now you you say this so calm and cool and diplomatic about this but you you and diplomatic about this but you you and diplomatic about this but you you have to take for the audience that have to take for the audience that have to take for the audience that doesn't know you have to take us back to doesn't know you have to take us back to doesn't know you have to take us back to >> the day leaving. I don't know how much >> the day leaving. I don't know how much >> the day leaving. I don't know how much you can or will share about like what it you can or will share about like what it you can or will share about like what it felt like to grow that thing to what you felt like to grow that thing to what you felt like to grow that thing to what you grew it to to exit what 2 point grew it to to exit what 2 point grew it to to exit what 2 point something billion something billion something billion >> uh 1 17 >> uh 1 17 >> uh 1 17 >> 17 okay to 17 billion that you exit that >> 17 okay to 17 billion that you exit that >> 17 okay to 17 billion that you exit that thing for you stay on the board thing for you stay on the board thing for you stay on the board >> leave not really probably the way you >> leave not really probably the way you >> leave not really probably the way you expected to leave. So, I want to know expected to leave. So, I want to know expected to leave. So, I want to know how that felt, what you were going how that felt, what you were going how that felt, what you were going through in that moment. And then when through in that moment. And then when through in that moment. And then when you leave, do you picture this day down you leave, do you picture this day down you leave, do you picture this day down the road? Like, are you thinking or are the road? Like, are you thinking or are the road? Like, are you thinking or are you thinking I'm going to go compete and you thinking I'm going to go compete and you thinking I'm going to go compete and go crush? go crush? go crush? >> I mean, you always think like you can go >> I mean, you always think like you can go >> I mean, you always think like you can go back and buy something you built cuz back and buy something you built cuz back and buy something you built cuz they may screw it up, [ __ ] it up, all they may screw it up, [ __ ] it up, all they may screw it up, [ __ ] it up, all that good stuff. But I think when when I that good stuff. But I think when when I that good stuff. But I think when when I sold the company in '05, which is like sold the company in '05, which is like sold the company in '05, which is like 20 plus years ago, um I was staying with 20 plus years ago, um I was staying with 20 plus years ago, um I was staying with whoever bought it. They all wanted me whoever bought it. They all wanted me whoever bought it. They all wanted me not to sell a single share, stay, keep not to sell a single share, stay, keep not to sell a single share, stay, keep rolling. And I had a lot of people at rolling. And I had a lot of people at rolling. And I had a lot of people at the table. And then this last group came the table. And then this last group came the table. And then this last group came in force and little and said, "Look, in force and little and said, "Look, in force and little and said, "Look, we're going to buy it. We're going to we're going to buy it. We're going to we're going to buy it. We're going to give you a much bigger number. We're give you a much bigger number. We're give you a much bigger number. We're going to preempt it, but we don't need going to preempt it, but we don't need going to preempt it, but we don't need you." I'm like, "What do you mean you you." I'm like, "What do you mean you you." I'm like, "What do you mean you don't need me? We don't need you. We got don't need me? We don't need you. We got don't need me? We don't need you. We got people we can bring in." I was like, people we can bring in." I was like, people we can bring in." I was like, "Oh, okay." And so I'm out completely. "Oh, okay." And so I'm out completely. "Oh, okay." And so I'm out completely. And then about two weeks before close, And then about two weeks before close, And then about two weeks before close, they come back to me and say, "Look, we they come back to me and say, "Look, we they come back to me and say, "Look, we got a reacap recap accounting issue got a reacap recap accounting issue got a reacap recap accounting issue where we have to have a significant role where we have to have a significant role where we have to have a significant role by some shareholder. Would you roll?" by some shareholder. Would you roll?" by some shareholder. Would you roll?" And so I kind of took the bullet for the And so I kind of took the bullet for the And so I kind of took the bullet for the team and let everybody else exit. I team and let everybody else exit. I team and let everybody else exit. I rolled a decent chunk over and then I rolled a decent chunk over and then I rolled a decent chunk over and then I just stayed on as chairman and then they just stayed on as chairman and then they just stayed on as chairman and then they went out and hired a team to come in and went out and hired a team to come in and went out and hired a team to come in and that team to me just made every mistake that team to me just made every mistake that team to me just made every mistake you can possibly make from the beginning you can possibly make from the beginning you can possibly make from the beginning of time. Blew through cash, brought in of time. Blew through cash, brought in of time. Blew through cash, brought in consultants to the point where, you consultants to the point where, you consultants to the point where, you know, we were in covenant default, know, we were in covenant default, know, we were in covenant default, heading into covenant default at the end heading into covenant default at the end heading into covenant default at the end of '07. of '07. of '07. >> Now, are you when this is happening, are >> Now, are you when this is happening, are >> Now, are you when this is happening, are you uh I mean, you're obviously on the you uh I mean, you're obviously on the you uh I mean, you're obviously on the board, so you have a vote. board, so you have a vote. board, so you have a vote. >> Are you just sounding the alarm the >> Are you just sounding the alarm the >> Are you just sounding the alarm the whole time? whole time? whole time? >> Yeah. And are you outnumbered? I mean, >> Yeah. And are you outnumbered? I mean, >> Yeah. And are you outnumbered? I mean, what's happening? what's happening? what's happening? >> No, I I mean, Ted Forceman was a storied >> No, I I mean, Ted Forceman was a storied >> No, I I mean, Ted Forceman was a storied guy. Built Gulfream, made a ton of guy. Built Gulfream, made a ton of guy. Built Gulfream, made a ton of money, and he bought this business kind money, and he bought this business kind money, and he bought this business kind of as a lastm minute spend. He bought of as a lastm minute spend. He bought of as a lastm minute spend. He bought IMG, and then he bought us at 24hour, IMG, and then he bought us at 24hour, IMG, and then he bought us at 24hour, wrote a big check and funded it, and he wrote a big check and funded it, and he wrote a big check and funded it, and he made me five promises in the made me five promises in the made me five promises in the transaction, and he he failed all five. transaction, and he he failed all five. transaction, and he he failed all five. You know, one of them was he had 500 You know, one of them was he had 500 You know, one of them was he had 500 million of dry powder that we could use million of dry powder that we could use million of dry powder that we could use to grow with. And 3 months later, I'm to grow with. And 3 months later, I'm to grow with. And 3 months later, I'm like, "Hey, I want to deploy that like, "Hey, I want to deploy that like, "Hey, I want to deploy that capital. I got this big acquisition." I capital. I got this big acquisition." I capital. I got this big acquisition." I had to give it back. I don't have it had to give it back. I don't have it had to give it back. I don't have it anymore. Like, what are you talking anymore. Like, what are you talking anymore. Like, what are you talking about? That's part of our deal terms. about? That's part of our deal terms. about? That's part of our deal terms. He's like, well, I lost it. The other He's like, well, I lost it. The other He's like, well, I lost it. The other one was, you know, I can give you all one was, you know, I can give you all one was, you know, I can give you all five, but the other one was no fee, five, but the other one was no fee, five, but the other one was no fee, right? I don't want the VCs to charge a right? I don't want the VCs to charge a right? I don't want the VCs to charge a big fee. And probably two months in, big fee. And probably two months in, big fee. And probably two months in, he's like, I'm going to charge $2.5 he's like, I'm going to charge $2.5 he's like, I'm going to charge $2.5 million annual management fee. I go, no, million annual management fee. I go, no, million annual management fee. I go, no, you can't. It's right. You can't. He you can't. It's right. You can't. He you can't. It's right. You can't. He goes, [ __ ] sue me. goes, [ __ ] sue me. goes, [ __ ] sue me. >> Right. Wow. Wow. So, you're like, okay, >> Right. Wow. Wow. So, you're like, okay, >> Right. Wow. Wow. So, you're like, okay, I'm going to sue my new partner. And I'm going to sue my new partner. And I'm going to sue my new partner. And okay, I guess I'm not doing that. Then okay, I guess I'm not doing that. Then okay, I guess I'm not doing that. Then the last one was his team. There's a guy the last one was his team. There's a guy the last one was his team. There's a guy named Tom Listister who was the lead on named Tom Listister who was the lead on named Tom Listister who was the lead on the deal. Ted played very little role. the deal. Ted played very little role. the deal. Ted played very little role. He had three really sharp people that He had three really sharp people that He had three really sharp people that came in and did all the diligence and came in and did all the diligence and came in and did all the diligence and cut the deal with me and everything. I cut the deal with me and everything. I cut the deal with me and everything. I said, "Are you guys staying?" Cuz in the said, "Are you guys staying?" Cuz in the said, "Are you guys staying?" Cuz in the past, I've seen, you know, the head VC past, I've seen, you know, the head VC past, I've seen, you know, the head VC disappeared. No, we're staying forever, disappeared. No, we're staying forever, disappeared. No, we're staying forever, Mark. We're not leaving. Month three, Mark. We're not leaving. Month three, Mark. We're not leaving. Month three, they're gone. They all quit. Call took they're gone. They all quit. Call took they're gone. They all quit. Call took new jobs. And so, you get handed all new jobs. And so, you get handed all new jobs. And so, you get handed all that and you're like, you know, this is that and you're like, you know, this is that and you're like, you know, this is pretty interesting. So I started looking pretty interesting. So I started looking pretty interesting. So I started looking at the financials and and the CEO they at the financials and and the CEO they at the financials and and the CEO they brought in was spending money like a brought in was spending money like a brought in was spending money like a drunken sailor on consultants, you know, drunken sailor on consultants, you know, drunken sailor on consultants, you know, bringing in Bane and employment bringing in Bane and employment bringing in Bane and employment consultants. And I said to him, I said, consultants. And I said to him, I said, consultants. And I said to him, I said, "Look, I I think we got a problem here." "Look, I I think we got a problem here." "Look, I I think we got a problem here." So I called Ted and said, "Look, I I So I called Ted and said, "Look, I I So I called Ted and said, "Look, I I think you're going into covenant think you're going into covenant think you're going into covenant default." He goes, "What are you talking default." He goes, "What are you talking default." He goes, "What are you talking about? I just looked at the books." I about? I just looked at the books." I about? I just looked at the books." I go, "No, you're going into covenant go, "No, you're going into covenant go, "No, you're going into covenant default. You're spending more money than default. You're spending more money than default. You're spending more money than you have on than you're supposed to have you have on than you're supposed to have you have on than you're supposed to have on the books." So he said, "Can you fly on the books." So he said, "Can you fly on the books." So he said, "Can you fly to New York?" I said, "Yeah." So I flew to New York?" I said, "Yeah." So I flew to New York?" I said, "Yeah." So I flew to New York the next day where he was to New York the next day where he was to New York the next day where he was based. The CEO at that time was in the based. The CEO at that time was in the based. The CEO at that time was in the room when I walked in, which I didn't room when I walked in, which I didn't room when I walked in, which I didn't expect. And he's like, "Show me." He expect. And he's like, "Show me." He expect. And he's like, "Show me." He tells the CEO, "Show me, you know, how tells the CEO, "Show me, you know, how tells the CEO, "Show me, you know, how we're doing." He goes, "We're doing we're doing." He goes, "We're doing we're doing." He goes, "We're doing great." Blah blah blah blah blah. And great." Blah blah blah blah blah. And great." Blah blah blah blah blah. And Ted goes, "Mark, we're doing fine." I Ted goes, "Mark, we're doing fine." I Ted goes, "Mark, we're doing fine." I go, "Let me show you how to read the go, "Let me show you how to read the go, "Let me show you how to read the financials." I point everything out. And financials." I point everything out. And financials." I point everything out. And Ted goes, "We're [ __ ] in covenant Ted goes, "We're [ __ ] in covenant Ted goes, "We're [ __ ] in covenant default." He gets it right away. default." He gets it right away. default." He gets it right away. >> And he's like, "Mark, you need to fix >> And he's like, "Mark, you need to fix >> And he's like, "Mark, you need to fix this." So, I spent the next three months this." So, I spent the next three months this." So, I spent the next three months grinding it out with the team and we grinding it out with the team and we grinding it out with the team and we were able to get through it. And then, were able to get through it. And then, were able to get through it. And then, you know, the beginning of the year came you know, the beginning of the year came you know, the beginning of the year came around. I said, "Look, that's not for around. I said, "Look, that's not for around. I said, "Look, that's not for me. I got to go do something else." So, me. I got to go do something else." So, me. I got to go do something else." So, I left in '08, the beginning. And the I left in '08, the beginning. And the I left in '08, the beginning. And the CEO decided to put a press release out, CEO decided to put a press release out, CEO decided to put a press release out, which was crazy to me. Like, you're which was crazy to me. Like, you're which was crazy to me. Like, you're putting a press release out that I left putting a press release out that I left putting a press release out that I left like you're celebrating me being gone. like you're celebrating me being gone. like you're celebrating me being gone. And I got two phone calls like the first And I got two phone calls like the first And I got two phone calls like the first day, legitimately two phone calls the day, legitimately two phone calls the day, legitimately two phone calls the first day. One was from Lorenzo Fertitta first day. One was from Lorenzo Fertitta first day. One was from Lorenzo Fertitta to talk about doing something with the to talk about doing something with the to talk about doing something with the UFC, which we eventually did, and the UFC, which we eventually did, and the UFC, which we eventually did, and the other was from a group called Angelo other was from a group called Angelo other was from a group called Angelo Gordon to see if I'd be interested in Gordon to see if I'd be interested in Gordon to see if I'd be interested in taking a look at the crunch business, taking a look at the crunch business, taking a look at the crunch business, which of course we did. So, he kind of which of course we did. So, he kind of which of course we did. So, he kind of handed me two big opportunities on his handed me two big opportunities on his handed me two big opportunities on his way out of kicking me out of the way out of kicking me out of the way out of kicking me out of the company, so to speak. company, so to speak. company, so to speak. >> I had no idea they reached out that >> I had no idea they reached out that >> I had no idea they reached out that quick to you, cuz I know you had a you quick to you, cuz I know you had a you quick to you, cuz I know you had a you had a 5-year non-compete, right? had a 5-year non-compete, right? had a 5-year non-compete, right? >> No non-compete. >> No non-compete. >> No non-compete. >> Oh, you did have a non-compete. >> Oh, you did have a non-compete. >> Oh, you did have a non-compete. >> That was one of the five things I had in >> That was one of the five things I had in >> That was one of the five things I had in my deal is I would have no non-compete. my deal is I would have no non-compete. my deal is I would have no non-compete. If you want me to stay, you're throwing If you want me to stay, you're throwing If you want me to stay, you're throwing me out. I don't have a non-compete. I'm me out. I don't have a non-compete. I'm me out. I don't have a non-compete. I'm not going to come back and do a not going to come back and do a not going to come back and do a non-compete. So, no non-compete. Tesla's non-compete. So, no non-compete. Tesla's non-compete. So, no non-compete. Tesla's like, "Yeah, no problem. No like, "Yeah, no problem. No like, "Yeah, no problem. No non-compete." non-compete." non-compete." >> Oh. >> Oh. >> Oh. >> And I think when the CEO at the time >> And I think when the CEO at the time >> And I think when the CEO at the time found out I was leaving with no found out I was leaving with no found out I was leaving with no non-compete, he lost his mind. non-compete, he lost his mind. non-compete, he lost his mind. >> He's like, "That we can't have that." >> He's like, "That we can't have that." >> He's like, "That we can't have that." I'm like, "Well, I mean, you're throwing I'm like, "Well, I mean, you're throwing I'm like, "Well, I mean, you're throwing me out in a sense. You don't want me me out in a sense. You don't want me me out in a sense. You don't want me around. No problem. I helped you save around. No problem. I helped you save around. No problem. I helped you save your ass, but you want to be your own your ass, but you want to be your own your ass, but you want to be your own guy. I get it. You want to be the man. guy. I get it. You want to be the man. guy. I get it. You want to be the man. So, be the man and I'm going to go take So, be the man and I'm going to go take So, be the man and I'm going to go take a time out, go do something else." I a time out, go do something else." I a time out, go do something else." I thought maybe it take six months, chill thought maybe it take six months, chill thought maybe it take six months, chill a little bit. But the phone started a little bit. But the phone started a little bit. But the phone started ringing like crazy. Right after they put ringing like crazy. Right after they put ringing like crazy. Right after they put the press release out, I was like the press release out, I was like the press release out, I was like shocked. And so, shocked. And so, shocked. And so, >> you know, we ended up looking and >> you know, we ended up looking and >> you know, we ended up looking and putting two really nice new businesses putting two really nice new businesses putting two really nice new businesses together with the UFC that Adam Sedlac together with the UFC that Adam Sedlac together with the UFC that Adam Sedlac runs now and then Crunch, which we just runs now and then Crunch, which we just runs now and then Crunch, which we just sold to Lennon Green this summer for a sold to Lennon Green this summer for a sold to Lennon Green this summer for a monster number that Jim Roy's running. monster number that Jim Roy's running. monster number that Jim Roy's running. You know, Jim left 24 right after me. You know, Jim left 24 right after me. You know, Jim left 24 right after me. >> I didn't know that's how you guys and I >> I didn't know that's how you guys and I >> I didn't know that's how you guys and I didn't know he's running that now. didn't know he's running that now. didn't know he's running that now. >> Yeah, Jim's the CEO there. He's kicking >> Yeah, Jim's the CEO there. He's kicking >> Yeah, Jim's the CEO there. He's kicking ass, doing great work. ass, doing great work. ass, doing great work. >> Ah, no [ __ ] Oh, that's cool. Oh, that's >> Ah, no [ __ ] Oh, that's cool. Oh, that's >> Ah, no [ __ ] Oh, that's cool. Oh, that's Take me back. Okay. The the second thing Take me back. Okay. The the second thing Take me back. Okay. The the second thing you said um the VC charging a 2%. So you said um the VC charging a 2%. So you said um the VC charging a 2%. So does that mean that basically what he does that mean that basically what he does that mean that basically what he did was he funded the the business and did was he funded the the business and did was he funded the the business and then he was charging interest on the then he was charging interest on the then he was charging interest on the money that he funded. Is that explain money that he funded. Is that explain money that he funded. Is that explain that to me? that to me? that to me? >> Generally when you buy a business, you >> Generally when you buy a business, you >> Generally when you buy a business, you know, you invest capital, right? know, you invest capital, right? know, you invest capital, right? >> And then you put debt on the business >> And then you put debt on the business >> And then you put debt on the business and you don't take interest on your and you don't take interest on your and you don't take interest on your capital, right? capital, right? capital, right? >> Unless you do a preferred piece, which >> Unless you do a preferred piece, which >> Unless you do a preferred piece, which you don't want to allow them to do. So I you don't want to allow them to do. So I you don't want to allow them to do. So I don't let that happen. They're investing don't let that happen. They're investing don't let that happen. They're investing equity up front. I'm investing equity equity up front. I'm investing equity equity up front. I'm investing equity with them pair pursue and then we'll with them pair pursue and then we'll with them pair pursue and then we'll have a debt facility from a bank. If we have a debt facility from a bank. If we have a debt facility from a bank. If we need a couple hundred million bucks, need a couple hundred million bucks, need a couple hundred million bucks, we'll pay interest on that. we'll pay interest on that. we'll pay interest on that. >> Got it. >> Got it. >> Got it. >> And then as you're sitting at the board, >> And then as you're sitting at the board, >> And then as you're sitting at the board, you say, I want a management fee for you say, I want a management fee for you say, I want a management fee for stewarding the company as the lead stewarding the company as the lead stewarding the company as the lead investor. And I've seen people gouge you investor. And I've seen people gouge you investor. And I've seen people gouge you for a lot of cash in that area. So when for a lot of cash in that area. So when for a lot of cash in that area. So when I got older and smarter and Ted Forceman I got older and smarter and Ted Forceman I got older and smarter and Ted Forceman shows up, I'm like, "No fee. No fee, shows up, I'm like, "No fee. No fee, shows up, I'm like, "No fee. No fee, Mark. We don't charge anything." Mark. We don't charge anything." Mark. We don't charge anything." Awesome. That money goes back to the Awesome. That money goes back to the Awesome. That money goes back to the company to grow, right? versus in their company to grow, right? versus in their company to grow, right? versus in their pocket for just showing up at a board pocket for just showing up at a board pocket for just showing up at a board meeting and making sure we're doing all meeting and making sure we're doing all meeting and making sure we're doing all the right things. And these guys said, the right things. And these guys said, the right things. And these guys said, "No, we want a $2 half million dollar "No, we want a $2 half million dollar "No, we want a $2 half million dollar management fee." And I'm like, "Well, management fee." And I'm like, "Well, management fee." And I'm like, "Well, paperwork says you can't have one. [ __ ] paperwork says you can't have one. [ __ ] paperwork says you can't have one. [ __ ] you. Sue me." you. Sue me." you. Sue me." >> Wow. >> Wow. >> Wow. >> Took it anyways. >> Took it anyways. >> Took it anyways. >> And you're like, "Okay, I guess I got to >> And you're like, "Okay, I guess I got to >> And you're like, "Okay, I guess I got to have a management fee." have a management fee." have a management fee." >> And that's $2.5 million of capital that >> And that's $2.5 million of capital that >> And that's $2.5 million of capital that you could be deploying out to. Oh, they you could be deploying out to. Oh, they you could be deploying out to. Oh, they did so many crazy things which at some did so many crazy things which at some did so many crazy things which at some point I write in a book if I ever get point I write in a book if I ever get point I write in a book if I ever get the chance. But they brought in a gal to the chance. But they brought in a gal to the chance. But they brought in a gal to be like who was a CFO for them at one be like who was a CFO for them at one be like who was a CFO for them at one point to come into the board and get point to come into the board and get point to come into the board and get involved in the company. And after I involved in the company. And after I involved in the company. And after I left, they made her chairman. And two or left, they made her chairman. And two or left, they made her chairman. And two or three years later, it's all public three years later, it's all public three years later, it's all public record. She left the company and sued record. She left the company and sued record. She left the company and sued him for $25 million because she felt him for $25 million because she felt him for $25 million because she felt that that's what she deserved and that's that that's what she deserved and that's that that's what she deserved and that's what was promised by the Force Little what was promised by the Force Little what was promised by the Force Little Company. and they ended up writing her a Company. and they ended up writing her a Company. and they ended up writing her a $25 million check just to basically move $25 million check just to basically move $25 million check just to basically move on in life. on in life. on in life. >> Wow. So, a lot of crazy [ __ ] went down >> Wow. So, a lot of crazy [ __ ] went down >> Wow. So, a lot of crazy [ __ ] went down post post my departure. post post my departure. post post my departure. >> Yeah. When you were you were you're >> Yeah. When you were you were you're >> Yeah. When you were you were you're outside looking in and this stuff. Okay. outside looking in and this stuff. Okay. outside looking in and this stuff. Okay. Then you're then you're gone and you're Then you're then you're gone and you're Then you're then you're gone and you're looking back. Do you remember like the looking back. Do you remember like the looking back. Do you remember like the final straw that broke the camel's back final straw that broke the camel's back final straw that broke the camel's back for them? I I mean I I remember being for them? I I mean I I remember being for them? I I mean I I remember being there and knowing when you left and there and knowing when you left and there and knowing when you left and feeling it. feeling it. feeling it. >> I'll I'll give it to you. I mean I I've >> I'll I'll give it to you. I mean I I've >> I'll I'll give it to you. I mean I I've never talked about it, but you're asking never talked about it, but you're asking never talked about it, but you're asking it. I'm always right at you. So, we had it. I'm always right at you. So, we had it. I'm always right at you. So, we had a big business in Asia. Steve a big business in Asia. Steve a big business in Asia. Steve Kleinfelter was running it. We were Kleinfelter was running it. We were Kleinfelter was running it. We were kicking ass in Asia. We're growing like kicking ass in Asia. We're growing like kicking ass in Asia. We're growing like weeds out there. But Ted didn't like weeds out there. But Ted didn't like weeds out there. But Ted didn't like Asia. He's like, "I don't want to go. I Asia. He's like, "I don't want to go. I Asia. He's like, "I don't want to go. I don't like Asia so much. You know, it's don't like Asia so much. You know, it's don't like Asia so much. You know, it's nice." But I said, "Look, let me sell nice." But I said, "Look, let me sell nice." But I said, "Look, let me sell it." And they said, "Yeah, can you sell it." And they said, "Yeah, can you sell it." And they said, "Yeah, can you sell it?" Yeah, I can sell it. So, I got a it?" Yeah, I can sell it. So, I got a it?" Yeah, I can sell it. So, I got a buyer and I had a deal done for $160 buyer and I had a deal done for $160 buyer and I had a deal done for $160 million to buy 24 clubs. million to buy 24 clubs. million to buy 24 clubs. >> I mean, big number. >> I mean, big number. >> I mean, big number. >> Yeah. >> Yeah. >> Yeah. >> And that was going to be awesome for the >> And that was going to be awesome for the >> And that was going to be awesome for the company. And this is at the end of ' 07. company. And this is at the end of ' 07. company. And this is at the end of ' 07. And so come around into the middle of And so come around into the middle of And so come around into the middle of the month, we're supposed to close the the month, we're supposed to close the the month, we're supposed to close the 15th of December. The buyer comes to me 15th of December. The buyer comes to me 15th of December. The buyer comes to me and says, "Look, we want to bump it to and says, "Look, we want to bump it to and says, "Look, we want to bump it to January 1 to put it into next year. It's January 1 to put it into next year. It's January 1 to put it into next year. It's important for us to put the capital to important for us to put the capital to important for us to put the capital to work next year versus this year." Like work next year versus this year." Like work next year versus this year." Like that shouldn't be a problem. So I go to that shouldn't be a problem. So I go to that shouldn't be a problem. So I go to this gal that he had brought in. Uh this gal that he had brought in. Uh this gal that he had brought in. Uh she's on the board and Ted and say, she's on the board and Ted and say, she's on the board and Ted and say, "Look, they want to bump it two weeks." "Look, they want to bump it two weeks." "Look, they want to bump it two weeks." Go, "No, [ __ ] no. They got to close it Go, "No, [ __ ] no. They got to close it Go, "No, [ __ ] no. They got to close it now or they can't have it." What are you now or they can't have it." What are you now or they can't have it." What are you talking about? talking about? talking about? >> They got to close it now. Why? It's two >> They got to close it now. Why? It's two >> They got to close it now. Why? It's two weeks. We want it now. we're not going weeks. We want it now. we're not going weeks. We want it now. we're not going to let them delay it. And I was like, I to let them delay it. And I was like, I to let them delay it. And I was like, I didn't understand that. I was like, didn't understand that. I was like, didn't understand that. I was like, well, they're going to blow out of the well, they're going to blow out of the well, they're going to blow out of the deal. And they did. They said, "No, deal. And they did. They said, "No, deal. And they did. They said, "No, we're not going to do it this year. We we're not going to do it this year. We we're not going to do it this year. We either do it next year or we're out." either do it next year or we're out." either do it next year or we're out." And they're out. So, I leave the company And they're out. So, I leave the company And they're out. So, I leave the company in January. I'm like, "This is [ __ ] in January. I'm like, "This is [ __ ] in January. I'm like, "This is [ __ ] stupid." Right? I leave the company in stupid." Right? I leave the company in stupid." Right? I leave the company in January. Long story short, they took our January. Long story short, they took our January. Long story short, they took our CFO and put him out there to run the CFO and put him out there to run the CFO and put him out there to run the Asian business. Two years later, they're Asian business. Two years later, they're Asian business. Two years later, they're bankrupt. bankrupt. bankrupt. >> Oh, wow. Writing checks. $60 million >> Oh, wow. Writing checks. $60 million >> Oh, wow. Writing checks. $60 million check going to bankrupt in two years. check going to bankrupt in two years. check going to bankrupt in two years. >> Two years later, they they basically >> Two years later, they they basically >> Two years later, they they basically walk away from the whole business and walk away from the whole business and walk away from the whole business and step out of Asia and lost everything. step out of Asia and lost everything. step out of Asia and lost everything. And that's the first anybody's probably And that's the first anybody's probably And that's the first anybody's probably heard of this cuz I've never really heard of this cuz I've never really heard of this cuz I've never really talked about it. So that that was I just talked about it. So that that was I just talked about it. So that that was I just broke my back when I was like busting my broke my back when I was like busting my broke my back when I was like busting my ass for them getting them out of their ass for them getting them out of their ass for them getting them out of their covenant situation, trying to help out covenant situation, trying to help out covenant situation, trying to help out their CEO figure out the business, their CEO figure out the business, their CEO figure out the business, selling a business unit that would put a selling a business unit that would put a selling a business unit that would put a lot of cash on the balance sheet and lot of cash on the balance sheet and lot of cash on the balance sheet and cured everything they needed and they cured everything they needed and they cured everything they needed and they just [ __ ] fumbled it all. So I said, just [ __ ] fumbled it all. So I said, just [ __ ] fumbled it all. So I said, "Maybe it's time for me to go do "Maybe it's time for me to go do "Maybe it's time for me to go do something else." cuz you guys are not something else." cuz you guys are not something else." cuz you guys are not the smartest kid in the world. the smartest kid in the world. the smartest kid in the world. >> I mean, is he is he that much of an >> I mean, is he is he that much of an >> I mean, is he is he that much of an idiot at this time or is this almost idiot at this time or is this almost idiot at this time or is this almost feel like it's a personal thing? Like feel like it's a personal thing? Like feel like it's a personal thing? Like just because you wanted it to get done. just because you wanted it to get done. just because you wanted it to get done. It's just like a big f you to you. I It's just like a big f you to you. I It's just like a big f you to you. I mean, what what what's going through mean, what what what's going through mean, what what what's going through your head at that minute? your head at that minute? your head at that minute? >> Uh I mean, sometimes I look back and say >> Uh I mean, sometimes I look back and say >> Uh I mean, sometimes I look back and say I was really pissed off and I was going I was really pissed off and I was going I was really pissed off and I was going to go headtohead, but then I say, "No, I to go headtohead, but then I say, "No, I to go headtohead, but then I say, "No, I mean I I I had four kids. I had my wife mean I I I had four kids. I had my wife mean I I I had four kids. I had my wife and we're saying, "Hey, you know, I can and we're saying, "Hey, you know, I can and we're saying, "Hey, you know, I can retire. I got plenty of money in the retire. I got plenty of money in the retire. I got plenty of money in the bank. I don't need to work anymore, but bank. I don't need to work anymore, but bank. I don't need to work anymore, but I'm going to get bored." And then when I'm going to get bored." And then when I'm going to get bored." And then when Lorenzo called me first and I went and Lorenzo called me first and I went and Lorenzo called me first and I went and met with him and he said look I mean I I met with him and he said look I mean I I met with him and he said look I mean I I want to take UFC and soften it because want to take UFC and soften it because want to take UFC and soften it because at that time it was McCain saying it's at that time it was McCain saying it's at that time it was McCain saying it's [ __ ] fighting and you know Dana is [ __ ] fighting and you know Dana is [ __ ] fighting and you know Dana is fighting everybody and he's like I want fighting everybody and he's like I want fighting everybody and he's like I want to open gyms up and put kids in there to open gyms up and put kids in there to open gyms up and put kids in there and show about the discipline and and show about the discipline and and show about the discipline and respect that mixed martial arts brings respect that mixed martial arts brings respect that mixed martial arts brings to communities. to communities. to communities. >> So >> So >> So >> I sat with him and literally in two >> I sat with him and literally in two >> I sat with him and literally in two hours we shook hands on a 50/50 hours we shook hands on a 50/50 hours we shook hands on a 50/50 partnership partnership partnership >> that fast. I was just so like I was a >> that fast. I was just so like I was a >> that fast. I was just so like I was a breath of fresh air and Lorenzo, Frank, breath of fresh air and Lorenzo, Frank, breath of fresh air and Lorenzo, Frank, Dana, they're awesome. So, we we put a Dana, they're awesome. So, we we put a Dana, they're awesome. So, we we put a deal together and we started open gyms deal together and we started open gyms deal together and we started open gyms and then I get the call on Crunch and and then I get the call on Crunch and and then I get the call on Crunch and >> you know, hopped on a plane, went out >> you know, hopped on a plane, went out >> you know, hopped on a plane, went out and met with the Angelo Gordon guys. I and met with the Angelo Gordon guys. I and met with the Angelo Gordon guys. I could tell you a whole story there. I could tell you a whole story there. I could tell you a whole story there. I don't know if you want to spend time on don't know if you want to spend time on don't know if you want to spend time on >> No. Yeah. Go. I want to hear I've been >> No. Yeah. Go. I want to hear I've been >> No. Yeah. Go. I want to hear I've been just so you know, the last two times just so you know, the last two times just so you know, the last two times we've been on here, I feel like I was we've been on here, I feel like I was we've been on here, I feel like I was like, man, Mer, I want to know more of like, man, Mer, I want to know more of like, man, Mer, I want to know more of the behind thes scenes business stuff the behind thes scenes business stuff the behind thes scenes business stuff and I feel like he's been so politically and I feel like he's been so politically and I feel like he's been so politically correct every time. Like, I want to hear correct every time. Like, I want to hear correct every time. Like, I want to hear all the other stuff. all the other stuff. all the other stuff. >> Yeah. No, I get it. >> Yeah. No, I get it. >> Yeah. No, I get it. >> Give us the juice. So Angel Gordon says, >> Give us the juice. So Angel Gordon says, >> Give us the juice. So Angel Gordon says, "Look, come out, take a look at our "Look, come out, take a look at our "Look, come out, take a look at our business." Yeah. And so I came out. I business." Yeah. And so I came out. I business." Yeah. And so I came out. I took Jim Rolley with me and Mike Feny. took Jim Rolley with me and Mike Feny. took Jim Rolley with me and Mike Feny. You know, Mike does all the construction You know, Mike does all the construction You know, Mike does all the construction layout design. He's like phenomenal. So layout design. He's like phenomenal. So layout design. He's like phenomenal. So I said, "Come with me, Jim. Come with I said, "Come with me, Jim. Come with I said, "Come with me, Jim. Come with me." So we fly out there. We spend a me." So we fly out there. We spend a me." So we fly out there. We spend a week looking at all their clubs. And week looking at all their clubs. And week looking at all their clubs. And >> um they're losing 2 million a month. A >> um they're losing 2 million a month. A >> um they're losing 2 million a month. A month. And they have like 28 clubs. M. month. And they have like 28 clubs. M. month. And they have like 28 clubs. M. >> And so I come back and I sit down with >> And so I come back and I sit down with >> And so I come back and I sit down with the Angel Gordon team and I'm like, "My the Angel Gordon team and I'm like, "My the Angel Gordon team and I'm like, "My suggestion is to put this in a suggestion is to put this in a suggestion is to put this in a bankruptcy and move on." They're like, bankruptcy and move on." They're like, bankruptcy and move on." They're like, "Thank you very much." They kick us out. "Thank you very much." They kick us out. "Thank you very much." They kick us out. We go back home. A week later, I get a We go back home. A week later, I get a We go back home. A week later, I get a phone call and Angel Gordon says, "Look, phone call and Angel Gordon says, "Look, phone call and Angel Gordon says, "Look, we heard what you said. We respect what we heard what you said. We respect what we heard what you said. We respect what you said. Would you be willing to put it you said. Would you be willing to put it you said. Would you be willing to put it in a bankruptcy with us and then pull it in a bankruptcy with us and then pull it in a bankruptcy with us and then pull it back out and rebuild it?" I'm like, back out and rebuild it?" I'm like, back out and rebuild it?" I'm like, "Yeah, I'd be up for that." So we they "Yeah, I'd be up for that." So we they "Yeah, I'd be up for that." So we they had a $40 million debt facility with had a $40 million debt facility with had a $40 million debt facility with Goldman Sachs and they said, "Look, Goldman Sachs and they said, "Look, Goldman Sachs and they said, "Look, Mark, we've got cut that down to 25 Mark, we've got cut that down to 25 Mark, we've got cut that down to 25 million if we pay him cash to put it million if we pay him cash to put it million if we pay him cash to put it into bankruptcy and then you got to fund into bankruptcy and then you got to fund into bankruptcy and then you got to fund in and out of bankruptcy which will cost in and out of bankruptcy which will cost in and out of bankruptcy which will cost us, you know, 5 to 8 million bucks." So us, you know, 5 to 8 million bucks." So us, you know, 5 to 8 million bucks." So I said, "Well, let me talk to Goldman I said, "Well, let me talk to Goldman I said, "Well, let me talk to Goldman because I think 25 is not the right because I think 25 is not the right because I think 25 is not the right number. So, well, they're not going to number. So, well, they're not going to number. So, well, they're not going to go any lower." I go, "Well, let me talk go any lower." I go, "Well, let me talk go any lower." I go, "Well, let me talk to So I got on the phone with Goldman, to So I got on the phone with Goldman, to So I got on the phone with Goldman, kind of walked them through my thinking kind of walked them through my thinking kind of walked them through my thinking and said, "The most I'm going to give and said, "The most I'm going to give and said, "The most I'm going to give you 15." And after a couple days of back you 15." And after a couple days of back you 15." And after a couple days of back and forth, they agreed to 15. and forth, they agreed to 15. and forth, they agreed to 15. >> Wow. >> Wow. >> Wow. >> So we bought the debt out for 15. We put >> So we bought the debt out for 15. We put >> So we bought the debt out for 15. We put the capital in the ticket into the capital in the ticket into the capital in the ticket into bankruptcy. bankruptcy. bankruptcy. >> In the meantime, >> In the meantime, >> In the meantime, >> Ben Midley, who worked for us at 24, I >> Ben Midley, who worked for us at 24, I >> Ben Midley, who worked for us at 24, I don't know if you guys remember him, but don't know if you guys remember him, but don't know if you guys remember him, but Ben ran corporate sales, phenomenal guy. Ben ran corporate sales, phenomenal guy. Ben ran corporate sales, phenomenal guy. >> And he came to me at some point said, >> And he came to me at some point said, >> And he came to me at some point said, "Look, Mark, I want to move back to "Look, Mark, I want to move back to "Look, Mark, I want to move back to Kitty Bunkport, Maine, where I'm from. I Kitty Bunkport, Maine, where I'm from. I Kitty Bunkport, Maine, where I'm from. I want to raise my family there. I got want to raise my family there. I got want to raise my family there. I got three young children and I want to stay three young children and I want to stay three young children and I want to stay here, but I just, you know, there was no here, but I just, you know, there was no here, but I just, you know, there was no remote work in those days. And so he's remote work in those days. And so he's remote work in those days. And so he's like, I want to move back. No problem, like, I want to move back. No problem, like, I want to move back. No problem, Ben. Love you. Let's stay in touch. He Ben. Love you. Let's stay in touch. He Ben. Love you. Let's stay in touch. He goes back. Well, he ends up working for goes back. Well, he ends up working for goes back. Well, he ends up working for Planet Fitness. And he spends a couple Planet Fitness. And he spends a couple Planet Fitness. And he spends a couple years, eventually becomes president of years, eventually becomes president of years, eventually becomes president of Planet Fitness. And so he gives me a Planet Fitness. And so he gives me a Planet Fitness. And so he gives me a call right before I'm looking at this call right before I'm looking at this call right before I'm looking at this crunch opportunity. He says, "Look, I'm crunch opportunity. He says, "Look, I'm crunch opportunity. He says, "Look, I'm leaving Planet. It's crazy here. These leaving Planet. It's crazy here. These leaving Planet. It's crazy here. These guys are nuts. I can't handle it. guys are nuts. I can't handle it. guys are nuts. I can't handle it. They're riding motorcycles. feeding They're riding motorcycles. feeding They're riding motorcycles. feeding pizza for our people and he's like, "I pizza for our people and he's like, "I pizza for our people and he's like, "I got to get out of here." What do you got to get out of here." What do you got to get out of here." What do you want to do? He goes, "I don't know. I want to do? He goes, "I don't know. I want to do? He goes, "I don't know. I was thinking about maybe starting was thinking about maybe starting was thinking about maybe starting something similar." And I'm like, "Well, something similar." And I'm like, "Well, something similar." And I'm like, "Well, I'd be up for that." I'd be up for that." I'd be up for that." >> So, I put him together with a kid that >> So, I put him together with a kid that >> So, I put him together with a kid that worked with me named Craig Pepin, who worked with me named Craig Pepin, who worked with me named Craig Pepin, who was my EVP of sales and marketing, was my EVP of sales and marketing, was my EVP of sales and marketing, phenomenal. phenomenal. phenomenal. >> And the two of them started working on a >> And the two of them started working on a >> And the two of them started working on a concept like, "Hey, we're going to start concept like, "Hey, we're going to start concept like, "Hey, we're going to start a little franchise business." a little franchise business." a little franchise business." >> And then this crunch thing falls in our >> And then this crunch thing falls in our >> And then this crunch thing falls in our lap. And I'm like, "Well, [ __ ] why lap. And I'm like, "Well, [ __ ] why lap. And I'm like, "Well, [ __ ] why don't we talk to Craig and Ben about don't we talk to Craig and Ben about don't we talk to Craig and Ben about parking it inside this Crunch brand? And parking it inside this Crunch brand? And parking it inside this Crunch brand? And so they were like, "Yeah, let's do it." so they were like, "Yeah, let's do it." so they were like, "Yeah, let's do it." So merged that into the Crunch brand, So merged that into the Crunch brand, So merged that into the Crunch brand, gave them a bunch of equity, and then we gave them a bunch of equity, and then we gave them a bunch of equity, and then we started the franchise business. We took started the franchise business. We took started the franchise business. We took five of our best operators at 24 who had five of our best operators at 24 who had five of our best operators at 24 who had left all free agents and backed them in left all free agents and backed them in left all free agents and backed them in a couple locations each to prove the a couple locations each to prove the a couple locations each to prove the model out and then let them grow their model out and then let them grow their model out and then let them grow their area. So, a guy like Curtis Harmon area. So, a guy like Curtis Harmon area. So, a guy like Curtis Harmon eventually opened like 40 clubs, made a eventually opened like 40 clubs, made a eventually opened like 40 clubs, made a [ __ ] ton of money, [ __ ] ton of money, [ __ ] ton of money, >> and we started growing the franchise >> and we started growing the franchise >> and we started growing the franchise business and that's how that all came business and that's how that all came business and that's how that all came together, a long story short, but together, a long story short, but together, a long story short, but >> you know, Ben led that with Craig and >> you know, Ben led that with Craig and >> you know, Ben led that with Craig and then Jim stepped in full-time and said, then Jim stepped in full-time and said, then Jim stepped in full-time and said, "Look, I'm I want to be the CEO and grow "Look, I'm I want to be the CEO and grow "Look, I'm I want to be the CEO and grow this thing and like awesome, let's do this thing and like awesome, let's do this thing and like awesome, let's do it." So, Jim stepped in there and and uh it." So, Jim stepped in there and and uh it." So, Jim stepped in there and and uh started cranking and he's basically done started cranking and he's basically done started cranking and he's basically done a phenomenal job. When you look at a phenomenal job. When you look at a phenomenal job. When you look at Crunch and you you see it's going under Crunch and you you see it's going under Crunch and you you see it's going under like that, what gave you the confidence like that, what gave you the confidence like that, what gave you the confidence that you could bankrupt it and come that you could bankrupt it and come that you could bankrupt it and come back? There had to been something you're back? There had to been something you're back? There had to been something you're looking at the books or the model like looking at the books or the model like looking at the books or the model like what do you what do you see to take the what do you what do you see to take the what do you what do you see to take the take that kind of risk? take that kind of risk? take that kind of risk? >> Well, you guys know the business. It'll >> Well, you guys know the business. It'll >> Well, you guys know the business. It'll make you laugh. They had a kid running make you laugh. They had a kid running make you laugh. They had a kid running the company who came out of the hotel the company who came out of the hotel the company who came out of the hotel industry. industry. industry. >> Okay. >> Okay. >> Okay. >> And his philosophy was no salespeople, >> And his philosophy was no salespeople, >> And his philosophy was no salespeople, no marketing, no marketing, no marketing, >> very Carl Libert Home Depot style. It'll >> very Carl Libert Home Depot style. It'll >> very Carl Libert Home Depot style. It'll be Field of Dreams. They will come, be Field of Dreams. They will come, be Field of Dreams. They will come, right? right? right? >> And I was walking through the place, >> And I was walking through the place, >> And I was walking through the place, there's like nobody there. Like, look, there's like nobody there. Like, look, there's like nobody there. Like, look, they'll see these beautiful clubs and they'll see these beautiful clubs and they'll see these beautiful clubs and they'll all join and just run them out. they'll all join and just run them out. they'll all join and just run them out. They'll be amazing. I'm like, They'll be amazing. I'm like, They'll be amazing. I'm like, >> our industry doesn't quite work that >> our industry doesn't quite work that >> our industry doesn't quite work that way, unfortunately. It's nice, but it way, unfortunately. It's nice, but it way, unfortunately. It's nice, but it doesn't work that way. So, I felt like doesn't work that way. So, I felt like doesn't work that way. So, I felt like if we turn the marketing machine on it, if we turn the marketing machine on it, if we turn the marketing machine on it, it's a very cool brand. I've always it's a very cool brand. I've always it's a very cool brand. I've always loved the name and the whole stick loved the name and the whole stick loved the name and the whole stick behind it, you know, no judgments, etc. behind it, you know, no judgments, etc. behind it, you know, no judgments, etc. And if we put our systems in place, our And if we put our systems in place, our And if we put our systems in place, our technology, our sales systems, we'll technology, our sales systems, we'll technology, our sales systems, we'll turn it. And we turned it very fast. turn it. And we turned it very fast. turn it. And we turned it very fast. >> Wow. Wow. >> Wow. Wow. >> Wow. Wow. >> One thing that one thing, Mark, that I I >> One thing that one thing, Mark, that I I >> One thing that one thing, Mark, that I I notice about you um that's often that notice about you um that's often that notice about you um that's often that you're often praised for is uh the you're often praised for is uh the you're often praised for is uh the relationships that you build relationships that you build relationships that you build >> and how loyal seem people seem to be >> and how loyal seem people seem to be >> and how loyal seem people seem to be with you. You mentioned with you. You mentioned with you. You mentioned >> at least five or six names here that I >> at least five or six names here that I >> at least five or six names here that I know have been with you for decades. know have been with you for decades. know have been with you for decades. >> Talk about the value of that and and how >> Talk about the value of that and and how >> Talk about the value of that and and how are you able to do that because it's are you able to do that because it's are you able to do that because it's it's it's quite rare to see somebody it's it's quite rare to see somebody it's it's quite rare to see somebody >> who's where people are willing to follow >> who's where people are willing to follow >> who's where people are willing to follow them wherever they go. And so, and them wherever they go. And so, and them wherever they go. And so, and that's that's one of the reasons why that's that's one of the reasons why that's that's one of the reasons why you're so successful successful, I would you're so successful successful, I would you're so successful successful, I would say. Tell talk about that a little bit. say. Tell talk about that a little bit. say. Tell talk about that a little bit. Today's giveaway is maps powerlift 15. Today's giveaway is maps powerlift 15. Today's giveaway is maps powerlift 15. If you want to win, leave a comment If you want to win, leave a comment If you want to win, leave a comment below this video. In the first 24 hours below this video. In the first 24 hours below this video. In the first 24 hours that we drop it, subscribe to this that we drop it, subscribe to this that we drop it, subscribe to this channel. Turn on notifications. If you channel. Turn on notifications. If you channel. Turn on notifications. If you win, we'll notify you in the comment win, we'll notify you in the comment win, we'll notify you in the comment section. We also have a brand new bundle section. We also have a brand new bundle section. We also have a brand new bundle discounted of workout programs. This one discounted of workout programs. This one discounted of workout programs. This one includes Mapy Symmetry, Maps Prime, and includes Mapy Symmetry, Maps Prime, and includes Mapy Symmetry, Maps Prime, and the Advanced Training Techniques Guide. the Advanced Training Techniques Guide. the Advanced Training Techniques Guide. All of that together, 147. Head over to All of that together, 147. Head over to All of that together, 147. Head over to mapsmarch.com. mapsmarch.com. mapsmarch.com. Back to the show. Back to the show. Back to the show. >> Yeah. So, I mean, I learned early on, I >> Yeah. So, I mean, I learned early on, I >> Yeah. So, I mean, I learned early on, I think my dad put it in my head, is that, think my dad put it in my head, is that, think my dad put it in my head, is that, you know, replace yourself with people you know, replace yourself with people you know, replace yourself with people who are better if you want to be who are better if you want to be who are better if you want to be successful in business. You can't do it successful in business. You can't do it successful in business. You can't do it all yourself. So, my first gym, like all yourself. So, my first gym, like all yourself. So, my first gym, like your guys' first gym, you're doing your guys' first gym, you're doing your guys' first gym, you're doing everything. I'm doing payroll, everything. I'm doing payroll, everything. I'm doing payroll, marketing, operations, janitor. I'm marketing, operations, janitor. I'm marketing, operations, janitor. I'm doing everything. And I start replacing doing everything. And I start replacing doing everything. And I start replacing myself as we find more and more success. myself as we find more and more success. myself as we find more and more success. And then I like to share. And so I know And then I like to share. And so I know And then I like to share. And so I know there are some guys that build their there are some guys that build their there are some guys that build their companies, they don't share, they don't companies, they don't share, they don't companies, they don't share, they don't give stock, they keep everything for give stock, they keep everything for give stock, they keep everything for themselves and they basically run it themselves and they basically run it themselves and they basically run it like a dictatorship. I believe in like a dictatorship. I believe in like a dictatorship. I believe in sharing and giving out as much as I can sharing and giving out as much as I can sharing and giving out as much as I can to everybody and making them true to everybody and making them true to everybody and making them true partners. And all these folks have done partners. And all these folks have done partners. And all these folks have done very well by being a part of what we've very well by being a part of what we've very well by being a part of what we've built. And so my job is to mentor, to built. And so my job is to mentor, to built. And so my job is to mentor, to fund, to back and develop people and fund, to back and develop people and fund, to back and develop people and allow them to live to their dream. And allow them to live to their dream. And allow them to live to their dream. And so I know Jim's super happy with, you so I know Jim's super happy with, you so I know Jim's super happy with, you know, the wealth he's created through know, the wealth he's created through know, the wealth he's created through the crunch transaction and the wealth he the crunch transaction and the wealth he the crunch transaction and the wealth he will create in the next round therefore will create in the next round therefore will create in the next round therefore forth from there. Um Adam and others forth from there. Um Adam and others forth from there. Um Adam and others have done extremely well at UFC. Chris have done extremely well at UFC. Chris have done extremely well at UFC. Chris Smith up in Canada is doing phenomenal Smith up in Canada is doing phenomenal Smith up in Canada is doing phenomenal work up there growing a really cool work up there growing a really cool work up there growing a really cool brand called Fitness World. And I can go brand called Fitness World. And I can go brand called Fitness World. And I can go on and on and on, but I think when you on and on and on, but I think when you on and on and on, but I think when you find people with talent and you get find people with talent and you get find people with talent and you get behind them and let them grow and just behind them and let them grow and just behind them and let them grow and just kind of keep them in the guard rails, kind of keep them in the guard rails, kind of keep them in the guard rails, let them kind of find their way. um you let them kind of find their way. um you let them kind of find their way. um you get rewarded and so I'm I'm happy to get rewarded and so I'm I'm happy to get rewarded and so I'm I'm happy to share the pie and happy to reward people share the pie and happy to reward people share the pie and happy to reward people so they can make as much money as they so they can make as much money as they so they can make as much money as they dream to make and we'll both win dream to make and we'll both win dream to make and we'll both win together. together. together. >> You talk about the guard whales because >> You talk about the guard whales because >> You talk about the guard whales because uh it's not just about that. There's uh it's not just about that. There's uh it's not just about that. There's lots of companies that will you'll make lots of companies that will you'll make lots of companies that will you'll make a lot of money. You'll get shares and a lot of money. You'll get shares and a lot of money. You'll get shares and they don't have the same loyalty. Uh they don't have the same loyalty. Uh they don't have the same loyalty. Uh talk about what you just mentioned with talk about what you just mentioned with talk about what you just mentioned with guard guard rails and working with guard guard rails and working with guard guard rails and working with people and help and allowing them to to people and help and allowing them to to people and help and allowing them to to do their thing. Yeah, I mean I I believe do their thing. Yeah, I mean I I believe do their thing. Yeah, I mean I I believe in paying people extremely well, more in paying people extremely well, more in paying people extremely well, more than they deserve, and let them earn as than they deserve, and let them earn as than they deserve, and let them earn as much as they want. So, I don't have a much as they want. So, I don't have a much as they want. So, I don't have a problem overcompensating people. Um, I problem overcompensating people. Um, I problem overcompensating people. Um, I don't have a problem giving them lots of don't have a problem giving them lots of don't have a problem giving them lots of equity, and then I'm there for them. So, equity, and then I'm there for them. So, equity, and then I'm there for them. So, my I'm sure you've heard me say, my view my I'm sure you've heard me say, my view my I'm sure you've heard me say, my view is that I'm in the upside down pyramid. is that I'm in the upside down pyramid. is that I'm in the upside down pyramid. I'm at the bottom and I work for you. I'm at the bottom and I work for you. I'm at the bottom and I work for you. >> Uh, you don't work for me. I'm here for >> Uh, you don't work for me. I'm here for >> Uh, you don't work for me. I'm here for you. Whatever you need, you call, I pick you. Whatever you need, you call, I pick you. Whatever you need, you call, I pick up. You need an email, I give you an up. You need an email, I give you an up. You need an email, I give you an answer. You text me, I'm answering you. answer. You text me, I'm answering you. answer. You text me, I'm answering you. I mean, my wife kicks me all the time I mean, my wife kicks me all the time I mean, my wife kicks me all the time under the table. We're at dinner. I'm on under the table. We're at dinner. I'm on under the table. We're at dinner. I'm on my phone. Give me 5 seconds. I got to my phone. Give me 5 seconds. I got to my phone. Give me 5 seconds. I got to get back. You know, I want people moving get back. You know, I want people moving get back. You know, I want people moving and I want to be able be there for them. and I want to be able be there for them. and I want to be able be there for them. So, um I feel like I've got a lot of So, um I feel like I've got a lot of So, um I feel like I've got a lot of loyalty to my team and my people and I loyalty to my team and my people and I loyalty to my team and my people and I want to make them great and coach coach want to make them great and coach coach want to make them great and coach coach them up best I can. them up best I can. them up best I can. >> Yeah, it says a lot too that like your >> Yeah, it says a lot too that like your >> Yeah, it says a lot too that like your ability to distinguish that quick, ability to distinguish that quick, ability to distinguish that quick, right? So I when we were scaling this um right? So I when we were scaling this um right? So I when we were scaling this um I operate from a similar philosophy and I operate from a similar philosophy and I operate from a similar philosophy and like relationships I think is a big like relationships I think is a big like relationships I think is a big reason why we had a lot of success and reason why we had a lot of success and reason why we had a lot of success and tend to give a lot and I know I made tend to give a lot and I know I made tend to give a lot and I know I made some mistakes even early on where we're some mistakes even early on where we're some mistakes even early on where we're growing a side or a department and I'm growing a side or a department and I'm growing a side or a department and I'm like give someone so much that they end like give someone so much that they end like give someone so much that they end up not following through and living up up not following through and living up up not following through and living up to that because I come from that place to that because I come from that place to that because I come from that place also. What what is it for you? Like what also. What what is it for you? Like what also. What what is it for you? Like what do you see in in that person? You go do you see in in that person? You go do you see in in that person? You go like this is someone who I can give a like this is someone who I can give a like this is someone who I can give a percentage or give ownership like what percentage or give ownership like what percentage or give ownership like what do you what do you see? do you what do you see? do you what do you see? >> I mean they've come up the ranks and so >> I mean they've come up the ranks and so >> I mean they've come up the ranks and so they've worked their way up from they've worked their way up from they've worked their way up from sometimes the bottom. I mean Jim came in sometimes the bottom. I mean Jim came in sometimes the bottom. I mean Jim came in as an example. I talked to you a lot as an example. I talked to you a lot as an example. I talked to you a lot about Jim today, but Jim came in out of about Jim today, but Jim came in out of about Jim today, but Jim came in out of the Marines and his brother was working the Marines and his brother was working the Marines and his brother was working for us and he came in as a sales for us and he came in as a sales for us and he came in as a sales counselor and then he worked his way all counselor and then he worked his way all counselor and then he worked his way all the way up to president at 24hour within the way up to president at 24hour within the way up to president at 24hour within probably a decade where he ran half the probably a decade where he ran half the probably a decade where he ran half the company and he's very very talented. You company and he's very very talented. You company and he's very very talented. You could see it. Um, what I used to do a could see it. Um, what I used to do a could see it. Um, what I used to do a lot is we'd have our conventions and I lot is we'd have our conventions and I lot is we'd have our conventions and I would have people that I thought were would have people that I thought were would have people that I thought were potentially leaders and I would cold potentially leaders and I would cold potentially leaders and I would cold call them to come up on the stage and call them to come up on the stage and call them to come up on the stage and speak and close out a session or talk speak and close out a session or talk speak and close out a session or talk about what they were doing. And that's about what they were doing. And that's about what they were doing. And that's when you see the people shine. And so I when you see the people shine. And so I when you see the people shine. And so I remember I took Jim out of the audience remember I took Jim out of the audience remember I took Jim out of the audience one day. Hey, I need you to come up one day. Hey, I need you to come up one day. Hey, I need you to come up close this thing out. And he like blew close this thing out. And he like blew close this thing out. And he like blew everybody's mind. Did a phenomenal job. everybody's mind. Did a phenomenal job. everybody's mind. Did a phenomenal job. He's like, "Okay, this guy's got He's like, "Okay, this guy's got He's like, "Okay, this guy's got leadership skills." Same thing I've did leadership skills." Same thing I've did leadership skills." Same thing I've did with Adam or Brian who's sitting behind with Adam or Brian who's sitting behind with Adam or Brian who's sitting behind us here who Brian runs all the crunch us here who Brian runs all the crunch us here who Brian runs all the crunch gyms here in the Bay Area. He's a gyms here in the Bay Area. He's a gyms here in the Bay Area. He's a phenomenal operator. And so I just call phenomenal operator. And so I just call phenomenal operator. And so I just call him up. Hey, talk a little bit about him up. Hey, talk a little bit about him up. Hey, talk a little bit about yourself. Talk a little bit about this yourself. Talk a little bit about this yourself. Talk a little bit about this subject matter. That's a nice way to do subject matter. That's a nice way to do subject matter. That's a nice way to do it. And then, you know, the old test is it. And then, you know, the old test is it. And then, you know, the old test is get to meet their family, get to meet their family, get to meet their family, >> get to meet the people who are friends >> get to meet the people who are friends >> get to meet the people who are friends around them, who are they as a person, around them, who are they as a person, around them, who are they as a person, >> you know, and then spend time with them, >> you know, and then spend time with them, >> you know, and then spend time with them, break breads, travel, you know, hang break breads, travel, you know, hang break breads, travel, you know, hang out. We used to do events all the time out. We used to do events all the time out. We used to do events all the time at 24 where you know we'd have 500 at 24 where you know we'd have 500 at 24 where you know we'd have 500 people show up in Hawaii for four days people show up in Hawaii for four days people show up in Hawaii for four days and you'd get to know people and oh yeah and you'd get to know people and oh yeah and you'd get to know people and oh yeah >> you'd spend time and and you'd break >> you'd spend time and and you'd break >> you'd spend time and and you'd break bread to eat together and you start to bread to eat together and you start to bread to eat together and you start to say I really like this person and we get say I really like this person and we get say I really like this person and we get along and I think we could work well along and I think we could work well along and I think we could work well together together together >> and then give them a shot put them up >> and then give them a shot put them up >> and then give them a shot put them up into a higher position. If they perform into a higher position. If they perform into a higher position. If they perform put them up again and make sure that put them up again and make sure that put them up again and make sure that they earn some serious money so they're they earn some serious money so they're they earn some serious money so they're super happy and their families got the super happy and their families got the super happy and their families got the opportunity to you know enjoy life a opportunity to you know enjoy life a opportunity to you know enjoy life a little bit. Mark, do you remember uh little bit. Mark, do you remember uh little bit. Mark, do you remember uh probably it was 199 You don't remember. probably it was 199 You don't remember. probably it was 199 You don't remember. It was 1998. You came into a club that I It was 1998. You came into a club that I It was 1998. You came into a club that I was working and had me give you a tour was working and had me give you a tour was working and had me give you a tour of the Do you remember that? of the Do you remember that? of the Do you remember that? >> We talked about it. Yeah. >> We talked about it. Yeah. >> We talked about it. Yeah. >> That was that was that was such an >> That was that was that was such an >> That was that was that was such an awesome uh moment. awesome uh moment. awesome uh moment. >> You're 19 at that time, right? >> You're 19 at that time, right? >> You're 19 at that time, right? >> I was 18 or 19 years old and at the time >> I was 18 or 19 years old and at the time >> I was 18 or 19 years old and at the time I was selling just crazy numbers of I was selling just crazy numbers of I was selling just crazy numbers of personal training and memberships and personal training and memberships and personal training and memberships and and you showed up and he said, "I want and you showed up and he said, "I want and you showed up and he said, "I want you to give me I want this kid to give you to give me I want this kid to give you to give me I want this kid to give me a tour." So me a tour." So me a tour." So >> he told me you're a badass. I'm like, >> he told me you're a badass. I'm like, >> he told me you're a badass. I'm like, "All right, I got to meet this guy. "All right, I got to meet this guy. "All right, I got to meet this guy. I gave you a tour and I was too young to I gave you a tour and I was too young to I gave you a tour and I was too young to understand like I'm the the owner of the understand like I'm the the owner of the understand like I'm the the owner of the company's coming to get, you know, get a company's coming to get, you know, get a company's coming to get, you know, get a tour. But I remember that. I always tour. But I remember that. I always tour. But I remember that. I always remember that. So, uh I think that's remember that. So, uh I think that's remember that. So, uh I think that's part of uh your success is that you you part of uh your success is that you you part of uh your success is that you you give people that feeling, which is why give people that feeling, which is why give people that feeling, which is why they tend to follow you whenever you they tend to follow you whenever you they tend to follow you whenever you make jumps. Now, looking back at 24, you make jumps. Now, looking back at 24, you make jumps. Now, looking back at 24, you left. left. left. >> Uh they're they they're they're >> Uh they're they they're they're >> Uh they're they they're they're different now. So talk about like cuz at different now. So talk about like cuz at different now. So talk about like cuz at one point that was the model like 24hour one point that was the model like 24hour one point that was the model like 24hour uh they were the ones that created uh they were the ones that created uh they were the ones that created >> the model for a successful health club. >> the model for a successful health club. >> the model for a successful health club. They really were. Everybody else had to They really were. Everybody else had to They really were. Everybody else had to copy them at that point. copy them at that point. copy them at that point. >> But after you left uh their image >> But after you left uh their image >> But after you left uh their image changed. It wasn't the same. Now when changed. It wasn't the same. Now when changed. It wasn't the same. Now when you're looking at it now, what are you you're looking at it now, what are you you're looking at it now, what are you going to what are you looking at? What going to what are you looking at? What going to what are you looking at? What are you going to try and change or are you going to try and change or are you going to try and change or switch or or what are you going to do switch or or what are you going to do switch or or what are you going to do different? different? different? >> I know. Great question. I mean they >> I know. Great question. I mean they >> I know. Great question. I mean they after I left they probably went through after I left they probably went through after I left they probably went through five leadership groups and probably five leadership groups and probably five leadership groups and probably three different investors, maybe four. three different investors, maybe four. three different investors, maybe four. and they kind of went on a path that and they kind of went on a path that and they kind of went on a path that lost their way. I think they were they lost their way. I think they were they lost their way. I think they were they were performing pretty well at one point were performing pretty well at one point were performing pretty well at one point and then struggling at another point and and then struggling at another point and and then struggling at another point and they changed leadership and then a group they changed leadership and then a group they changed leadership and then a group came in and and put a lot of debt on it came in and and put a lot of debt on it came in and and put a lot of debt on it and didn't equitize it as much. So, they and didn't equitize it as much. So, they and didn't equitize it as much. So, they had a heavy load of debt and then they had a heavy load of debt and then they had a heavy load of debt and then they started to struggle a little bit and so started to struggle a little bit and so started to struggle a little bit and so they hit the pandemic and at that point they hit the pandemic and at that point they hit the pandemic and at that point just decided that, you know, we're going just decided that, you know, we're going just decided that, you know, we're going to have to file bankruptcy and to have to file bankruptcy and to have to file bankruptcy and reorganize and then at that point the reorganize and then at that point the reorganize and then at that point the equity guys are gone. they lose their equity guys are gone. they lose their equity guys are gone. they lose their investment and the debt holders have the investment and the debt holders have the investment and the debt holders have the right to kind of come in and own the right to kind of come in and own the right to kind of come in and own the company company company >> which is the reason why we wanted to buy >> which is the reason why we wanted to buy >> which is the reason why we wanted to buy that debt at Crunch when we bought it that debt at Crunch when we bought it that debt at Crunch when we bought it from you know Goldman Sachs is because from you know Goldman Sachs is because from you know Goldman Sachs is because now we control the debt we control the now we control the debt we control the now we control the debt we control the outcome of bankruptcy outcome of bankruptcy outcome of bankruptcy >> so we're in first position so they kind >> so we're in first position so they kind >> so we're in first position so they kind of came through there and and they of came through there and and they of came through there and and they finally landed on a a guy by the name of finally landed on a a guy by the name of finally landed on a a guy by the name of Carl Sam Carl Sam Carl Sam >> to be the CEO came out of Best Buy was >> to be the CEO came out of Best Buy was >> to be the CEO came out of Best Buy was like a COO there sharp and he writed the like a COO there sharp and he writed the like a COO there sharp and he writed the ship reorganized it um leaned it out ship reorganized it um leaned it out ship reorganized it um leaned it out pretty heavily and didn't grow at all pretty heavily and didn't grow at all pretty heavily and didn't grow at all for the last four years cuz his hands for the last four years cuz his hands for the last four years cuz his hands have been tied behind his back by the have been tied behind his back by the have been tied behind his back by the guys that owned it. They didn't want to guys that owned it. They didn't want to guys that owned it. They didn't want to put any money into the business. They put any money into the business. They put any money into the business. They remodeled. They kept the clubs running remodeled. They kept the clubs running remodeled. They kept the clubs running well. Um but the company kind of lost well. Um but the company kind of lost well. Um but the company kind of lost its way a little bit. So, as I step back its way a little bit. So, as I step back its way a little bit. So, as I step back in, I'm trying to take a look at where in, I'm trying to take a look at where in, I'm trying to take a look at where they sit right now and what I think we they sit right now and what I think we they sit right now and what I think we can do to kind of bring it back to where can do to kind of bring it back to where can do to kind of bring it back to where it was because we were on fire and doing it was because we were on fire and doing it was because we were on fire and doing everything right and had an amazing everything right and had an amazing everything right and had an amazing opportunity and it kind of got fumbled opportunity and it kind of got fumbled opportunity and it kind of got fumbled by the leadership groups that came in by the leadership groups that came in by the leadership groups that came in behind. And it's hard for a guy like behind. And it's hard for a guy like behind. And it's hard for a guy like even Carl who's the CEO and all of a even Carl who's the CEO and all of a even Carl who's the CEO and all of a sudden I show up, right? The founder is sudden I show up, right? The founder is sudden I show up, right? The founder is back, you know, and he's an old fart back, you know, and he's an old fart back, you know, and he's an old fart now, but what the hell? What are we now, but what the hell? What are we now, but what the hell? What are we going to do? going to do? going to do? >> Is he still there? >> Is he still there? >> Is he still there? >> Oh, Carl, this is a new Carl. >> Oh, Carl, this is a new Carl. >> Oh, Carl, this is a new Carl. >> Oh, okay. >> Oh, okay. >> Oh, okay. >> Yeah, Libert's gone, of course. But Sam >> Yeah, Libert's gone, of course. But Sam >> Yeah, Libert's gone, of course. But Sam is running it and you know he's done a is running it and you know he's done a is running it and you know he's done a great job. I like look let's let's great job. I like look let's let's great job. I like look let's let's learn. Let's see what you think. What do learn. Let's see what you think. What do learn. Let's see what you think. What do you see? And I've been pointing a lot of you see? And I've been pointing a lot of you see? And I've been pointing a lot of stuff out that look this is where I stuff out that look this is where I stuff out that look this is where I think we need to go and if you want think we need to go and if you want think we need to go and if you want bring it to the team and if they like it bring it to the team and if they like it bring it to the team and if they like it let's do it. let's do it. let's do it. >> And we're going to bring back nutrition >> And we're going to bring back nutrition >> And we're going to bring back nutrition because they kind of walked away from because they kind of walked away from because they kind of walked away from nutrition. We're going to bring back nutrition. We're going to bring back nutrition. We're going to bring back personal training because they kind of personal training because they kind of personal training because they kind of walked away from personal training. walked away from personal training. walked away from personal training. We're going to change the pricing We're going to change the pricing We're going to change the pricing structure, make it simpler and easier. structure, make it simpler and easier. structure, make it simpler and easier. We're not going to go down to $9.99 HVLP We're not going to go down to $9.99 HVLP We're not going to go down to $9.99 HVLP stuff. That's not where we're going to stuff. That's not where we're going to stuff. That's not where we're going to be. These boxes they have are 40, 50, be. These boxes they have are 40, 50, be. These boxes they have are 40, 50, 60,000 square feet with pools and 60,000 square feet with pools and 60,000 square feet with pools and courts. They're beautiful. We're going courts. They're beautiful. We're going courts. They're beautiful. We're going to bring in recovery and put a lot of to bring in recovery and put a lot of to bring in recovery and put a lot of capital work. So, capital work. So, capital work. So, >> we'll remodel about 60 clubs this year, >> we'll remodel about 60 clubs this year, >> we'll remodel about 60 clubs this year, give or take. We'll try and open six or give or take. We'll try and open six or give or take. We'll try and open six or eight. We'll try and buy eight or 10 eight. We'll try and buy eight or 10 eight. We'll try and buy eight or 10 because we got a lot of cash on the because we got a lot of cash on the because we got a lot of cash on the balance sheet to go kick some ass. But, balance sheet to go kick some ass. But, balance sheet to go kick some ass. But, it's going to be a year or two to kind it's going to be a year or two to kind it's going to be a year or two to kind of resurrect and find out what the new of resurrect and find out what the new of resurrect and find out what the new future is for the company. And I'm future is for the company. And I'm future is for the company. And I'm excited to see what the team there excited to see what the team there excited to see what the team there decides to do. There's a lot of really decides to do. There's a lot of really decides to do. There's a lot of really talented people. talented people. talented people. >> Do do you think we're in a kind of >> Do do you think we're in a kind of >> Do do you think we're in a kind of changing landscape? It it felt like changing landscape? It it felt like changing landscape? It it felt like 5 8 years ago, uh, you know, you saw 5 8 years ago, uh, you know, you saw 5 8 years ago, uh, you know, you saw the, um, F45s, the Orange Theories kind the, um, F45s, the Orange Theories kind the, um, F45s, the Orange Theories kind of explode. I kind of feel like they've of explode. I kind of feel like they've of explode. I kind of feel like they've peaked and they're kind of tipping back peaked and they're kind of tipping back peaked and they're kind of tipping back off. You seem it seems like this spa off. You seem it seems like this spa off. You seem it seems like this spa recovery bigger kind of footprint, even recovery bigger kind of footprint, even recovery bigger kind of footprint, even places where you can do work and l it places where you can do work and l it places where you can do work and l it seems like it's going that direction. seems like it's going that direction. seems like it's going that direction. like what's your thought when you look like what's your thought when you look like what's your thought when you look at the entire landscape of of the at the entire landscape of of the at the entire landscape of of the direction of the space and is is there direction of the space and is is there direction of the space and is is there any plans of of melding some of those any plans of of melding some of those any plans of of melding some of those ideas in with the 24? ideas in with the 24? ideas in with the 24? >> Yeah, it's really interesting because if >> Yeah, it's really interesting because if >> Yeah, it's really interesting because if you look at the way I look at the you look at the way I look at the you look at the way I look at the business, so I I kind of if you remember business, so I I kind of if you remember business, so I I kind of if you remember every 5 years I try and take a project every 5 years I try and take a project every 5 years I try and take a project near my home and build what I call the near my home and build what I call the near my home and build what I call the club of the future. club of the future. club of the future. >> I'll I'll make some crazy brand name and >> I'll I'll make some crazy brand name and >> I'll I'll make some crazy brand name and I'll just go dabble with it and see. So I'll just go dabble with it and see. So I'll just go dabble with it and see. So I live in Vegas now. So I I took some I live in Vegas now. So I I took some I live in Vegas now. So I I took some square footage there and I'm building square footage there and I'm building square footage there and I'm building what I think is the club of the future. what I think is the club of the future. what I think is the club of the future. And so what's inside that club, And so what's inside that club, And so what's inside that club, >> right? And so there's definitely med >> right? And so there's definitely med >> right? And so there's definitely med spa. spa. spa. >> So we can start to do body scans. We can >> So we can start to do body scans. We can >> So we can start to do body scans. We can start to do GLP. We can do peptides, start to do GLP. We can do peptides, start to do GLP. We can do peptides, NAD, and get into IV therapy, and really NAD, and get into IV therapy, and really NAD, and get into IV therapy, and really start to help people understand how to start to help people understand how to start to help people understand how to enhance their workout, enhance their enhance their workout, enhance their enhance their workout, enhance their recovery, enhance their bodies. Yeah. recovery, enhance their bodies. Yeah. recovery, enhance their bodies. Yeah. >> So we want to get into that. >> So we want to get into that. >> So we want to get into that. >> Um we're going to equip it with the >> Um we're going to equip it with the >> Um we're going to equip it with the latest and greatest, craziest stuff out latest and greatest, craziest stuff out latest and greatest, craziest stuff out there. You see a lot of these clubs now there. You see a lot of these clubs now there. You see a lot of these clubs now that are very focused on the free weight that are very focused on the free weight that are very focused on the free weight side of the house going after the Gen Z side of the house going after the Gen Z side of the house going after the Gen Z >> market. Y >> market. Y >> market. Y >> I'd say 40% of the people joining gyms >> I'd say 40% of the people joining gyms >> I'd say 40% of the people joining gyms right now are from the Gen Z. They're on right now are from the Gen Z. They're on right now are from the Gen Z. They're on fire. They love working out. They love fire. They love working out. They love fire. They love working out. They love training in post. Yeah. So that young training in post. Yeah. So that young training in post. Yeah. So that young crowd's really cool to watch. crowd's really cool to watch. crowd's really cool to watch. >> And then we've moved away from uh what I >> And then we've moved away from uh what I >> And then we've moved away from uh what I call group showers to private showers. call group showers to private showers. call group showers to private showers. So, what I've started doing in the So, what I've started doing in the So, what I've started doing in the clubs, even the one that's here in in clubs, even the one that's here in in clubs, even the one that's here in in the bay up the street here that uh Brian the bay up the street here that uh Brian the bay up the street here that uh Brian built, you know, we've got 10 private built, you know, we've got 10 private built, you know, we've got 10 private showers in there, well-appointed, showers in there, well-appointed, showers in there, well-appointed, beautiful, full service. You go in, use beautiful, full service. You go in, use beautiful, full service. You go in, use it yourself, come out, we clean in it yourself, come out, we clean in it yourself, come out, we clean in behind you, and roll it to the next behind you, and roll it to the next behind you, and roll it to the next person. And we're moving towards that to person. And we're moving towards that to person. And we're moving towards that to make the clubs more unisexoriented make the clubs more unisexoriented make the clubs more unisexoriented to eliminate some of those issues that to eliminate some of those issues that to eliminate some of those issues that come around with the they them stuff, come around with the they them stuff, come around with the they them stuff, but at the same time, but at the same time, but at the same time, >> make it a little bit more higherend, >> make it a little bit more higherend, >> make it a little bit more higherend, high scale. high scale. high scale. >> And then recovery starts to get bigger. >> And then recovery starts to get bigger. >> And then recovery starts to get bigger. There's beginning, intermediate, There's beginning, intermediate, There's beginning, intermediate, advanced recovery. Right. Yeah. So, you advanced recovery. Right. Yeah. So, you advanced recovery. Right. Yeah. So, you can spend 100 grand or 500 grand can spend 100 grand or 500 grand can spend 100 grand or 500 grand depending on what you want to put inside depending on what you want to put inside depending on what you want to put inside your recovery room if you want to do your recovery room if you want to do your recovery room if you want to do hyperbaric chambers, which is what we're hyperbaric chambers, which is what we're hyperbaric chambers, which is what we're going to start to do. You know, we're going to start to do. You know, we're going to start to do. You know, we're starting to hit the big stuff and people starting to hit the big stuff and people starting to hit the big stuff and people are going to go crazy for some of the are going to go crazy for some of the are going to go crazy for some of the treatments they've never tried that treatments they've never tried that treatments they've never tried that we'll present to them as a first time we'll present to them as a first time we'll present to them as a first time opportunity. I think that the opportunity. I think that the opportunity. I think that the opportunity options the opportunity to opportunity options the opportunity to opportunity options the opportunity to combine um this exploding uh medical combine um this exploding uh medical combine um this exploding uh medical intervention that is going to continue intervention that is going to continue intervention that is going to continue to explode the the GLP1s the the new to explode the the GLP1s the the new to explode the the GLP1s the the new generations the peptides generations the peptides generations the peptides >> I mean this is huge. We've never seen >> I mean this is huge. We've never seen >> I mean this is huge. We've never seen anything like this uh when it comes to anything like this uh when it comes to anything like this uh when it comes to medical interventions. medical interventions. medical interventions. >> To combine that with which we we believe >> To combine that with which we we believe >> To combine that with which we we believe this to be necessary to combine it with this to be necessary to combine it with this to be necessary to combine it with a good trainer, a good coach, strength a good trainer, a good coach, strength a good trainer, a good coach, strength training, diet so you don't lose the training, diet so you don't lose the training, diet so you don't lose the muscle. That has to be the future. And I muscle. That has to be the future. And I muscle. That has to be the future. And I think that's such a great opportunity think that's such a great opportunity think that's such a great opportunity because I could see people using, we because I could see people using, we because I could see people using, we talk about this on the show all the talk about this on the show all the talk about this on the show all the time, using GLP1s without strength time, using GLP1s without strength time, using GLP1s without strength training, without that kind of coach. training, without that kind of coach. training, without that kind of coach. It's not the best solution. But in It's not the best solution. But in It's not the best solution. But in combination, it's great. Uh which leads combination, it's great. Uh which leads combination, it's great. Uh which leads us to personal training. You said you're us to personal training. You said you're us to personal training. You said you're bringing that back. Why did gyms bringing that back. Why did gyms bringing that back. Why did gyms generally move away from that and and generally move away from that and and generally move away from that and and why was that a mistake? why was that a mistake? why was that a mistake? >> So, I mean, the pandemic came and >> So, I mean, the pandemic came and >> So, I mean, the pandemic came and everybody had to work from home and the everybody had to work from home and the everybody had to work from home and the trainers started training people in trainers started training people in trainers started training people in their garages or in the parks or at their garages or in the parks or at their garages or in the parks or at their home of their client and they their home of their client and they their home of their client and they built a little business up and so a lot built a little business up and so a lot built a little business up and so a lot of them didn't come back to the fitness of them didn't come back to the fitness of them didn't come back to the fitness industry. They stayed out on their own industry. They stayed out on their own industry. They stayed out on their own independently. And then these little independently. And then these little independently. And then these little gyms would show up that you could rent gyms would show up that you could rent gyms would show up that you could rent space from and bring in your clients. space from and bring in your clients. space from and bring in your clients. And so they started using those, making And so they started using those, making And so they started using those, making a little bit more money. And the gym a little bit more money. And the gym a little bit more money. And the gym struggled to replace people, you know, struggled to replace people, you know, struggled to replace people, you know, as you know, a lot of people didn't want as you know, a lot of people didn't want as you know, a lot of people didn't want to work after the, to work after the, to work after the, >> you know, oh, 2021 period. It's like, I >> you know, oh, 2021 period. It's like, I >> you know, oh, 2021 period. It's like, I don't need to work anymore. [ __ ] Just don't need to work anymore. [ __ ] Just don't need to work anymore. [ __ ] Just the government's sending me money. I'm the government's sending me money. I'm the government's sending me money. I'm good. Um, so I think the the flip side good. Um, so I think the the flip side good. Um, so I think the the flip side was that the training core kind of was that the training core kind of was that the training core kind of decreased a little bit. There's still a decreased a little bit. There's still a decreased a little bit. There's still a lot of success in places. There's still lot of success in places. There's still lot of success in places. There's still gyms doing big numbers, but they had to gyms doing big numbers, but they had to gyms doing big numbers, but they had to rebuild that culture. And at 24, they rebuild that culture. And at 24, they rebuild that culture. And at 24, they kind of fell in that trap where they, kind of fell in that trap where they, kind of fell in that trap where they, you know, I went into a gym blow your you know, I went into a gym blow your you know, I went into a gym blow your mind. I went into a gym on the East mind. I went into a gym on the East mind. I went into a gym on the East Coast that's doing 3,500 workouts a day. Coast that's doing 3,500 workouts a day. Coast that's doing 3,500 workouts a day. >> I mean, it's like incredible, right? I >> I mean, it's like incredible, right? I >> I mean, it's like incredible, right? I tour the whole facility. I go, "How's tour the whole facility. I go, "How's tour the whole facility. I go, "How's your personal training appointment?" your personal training appointment?" your personal training appointment?" "Oh, it's good. How is it?" "Well, we "Oh, it's good. How is it?" "Well, we "Oh, it's good. How is it?" "Well, we did 13,000 last month." did 13,000 last month." did 13,000 last month." >> Oh my god. >> Oh my god. >> Oh my god. >> I'm like, "Well, how many trainers you >> I'm like, "Well, how many trainers you >> I'm like, "Well, how many trainers you have?" "We just have one." have?" "We just have one." have?" "We just have one." >> I'm like, "What? The whole place? 3500 >> I'm like, "What? The whole place? 3500 >> I'm like, "What? The whole place? 3500 workouts?" workouts?" workouts?" >> Yeah. I mean, you guys should be doing >> Yeah. I mean, you guys should be doing >> Yeah. I mean, you guys should be doing 200 grand a month here. So, they're 200 grand a month here. So, they're 200 grand a month here. So, they're like, "Okay, we're going to start like, "Okay, we're going to start like, "Okay, we're going to start hiring." Yeah, you need to hire and get hiring." Yeah, you need to hire and get hiring." Yeah, you need to hire and get back at it. But the opportunity is back at it. But the opportunity is back at it. But the opportunity is there. And to me, it's about helping the there. And to me, it's about helping the there. And to me, it's about helping the members achieve their goals. As you guys members achieve their goals. As you guys members achieve their goals. As you guys know, personal training is super know, personal training is super know, personal training is super important because everybody trains, but important because everybody trains, but important because everybody trains, but they don't watch their nutrition. They they don't watch their nutrition. They they don't watch their nutrition. They don't know how to lift properly. They don't know how to lift properly. They don't know how to lift properly. They aren't exercising properly. They're aren't exercising properly. They're aren't exercising properly. They're getting functional in. And so, the getting functional in. And so, the getting functional in. And so, the trainer plays this massive role in trainer plays this massive role in trainer plays this massive role in helping people get on the right path, helping people get on the right path, helping people get on the right path, whether they want to stay with that whether they want to stay with that whether they want to stay with that trainer for a year or a month, a day, trainer for a year or a month, a day, trainer for a year or a month, a day, whatever. It's a big big benefit. And whatever. It's a big big benefit. And whatever. It's a big big benefit. And so, that's what we need to focus back on so, that's what we need to focus back on so, that's what we need to focus back on at 24 for sure is to rebuild that at 24 for sure is to rebuild that at 24 for sure is to rebuild that personal training. I 100% agree with personal training. I 100% agree with personal training. I 100% agree with that. We So what moved us in that that. We So what moved us in that that. We So what moved us in that direction? So we're now on like 18 direction? So we're now on like 18 direction? So we're now on like 18 months of that off air. We'll talk months of that off air. We'll talk months of that off air. We'll talk numbers in the business and what we've numbers in the business and what we've numbers in the business and what we've done and some of the ideas that we have. done and some of the ideas that we have. done and some of the ideas that we have. >> Well, it seems as there's going to be >> Well, it seems as there's going to be >> Well, it seems as there's going to be this massive divide of people that go this massive divide of people that go this massive divide of people that go the AI robot, no human connection, and the AI robot, no human connection, and the AI robot, no human connection, and then there's going to be another side then there's going to be another side then there's going to be another side that's going to be thirsty for that that's going to be thirsty for that that's going to be thirsty for that human connection. And we're doubling human connection. And we're doubling human connection. And we're doubling down on that. We really believe that uh down on that. We really believe that uh down on that. We really believe that uh that I mean we were meant uh to to be that I mean we were meant uh to to be that I mean we were meant uh to to be with each other and and there's so much with each other and and there's so much with each other and and there's so much that happens when you're actually with that happens when you're actually with that happens when you're actually with another human being that AI just can't another human being that AI just can't another human being that AI just can't replace. And I know there's going to be replace. And I know there's going to be replace. And I know there's going to be a lot of people that will adopt it. I a lot of people that will adopt it. I a lot of people that will adopt it. I know it'll be low cost, but there's know it'll be low cost, but there's know it'll be low cost, but there's going to be a ton of people I think that going to be a ton of people I think that going to be a ton of people I think that are going to be thirsty for connection. are going to be thirsty for connection. are going to be thirsty for connection. And I think it's going to make a huge And I think it's going to make a huge And I think it's going to make a huge boom. I think it's Do you think that? Do boom. I think it's Do you think that? Do boom. I think it's Do you think that? Do you think that's you think that's you think that's >> Yeah, 100%. And I think that, you know, >> Yeah, 100%. And I think that, you know, >> Yeah, 100%. And I think that, you know, AI is going to play its role, but at the AI is going to play its role, but at the AI is going to play its role, but at the end of the day, I think we're in a great end of the day, I think we're in a great end of the day, I think we're in a great space because we want community, we want space because we want community, we want space because we want community, we want experience, we want to touch and feel, experience, we want to touch and feel, experience, we want to touch and feel, and we don't want to sit at home all and we don't want to sit at home all and we don't want to sit at home all day. And so, I think ultimately the day. And so, I think ultimately the day. And so, I think ultimately the trainer is a great opportunity for trainer is a great opportunity for trainer is a great opportunity for people in career change. And the money people in career change. And the money people in career change. And the money that, you know, that trainers make is that, you know, that trainers make is that, you know, that trainers make is ridiculous. ridiculous. ridiculous. >> You know, there's folks making >> You know, there's folks making >> You know, there's folks making >> 150, 200 grand training in the gym, >> 150, 200 grand training in the gym, >> 150, 200 grand training in the gym, right? And they're like loving it with right? And they're like loving it with right? And they're like loving it with full benefits. You know, the club feeds full benefits. You know, the club feeds full benefits. You know, the club feeds them new prospects every day. They come them new prospects every day. They come them new prospects every day. They come in and enroll. I mean, Adam Sedlac is in and enroll. I mean, Adam Sedlac is in and enroll. I mean, Adam Sedlac is doing at UFC gym two for 22. You get two doing at UFC gym two for 22. You get two doing at UFC gym two for 22. You get two personal training sessions for 22 bucks personal training sessions for 22 bucks personal training sessions for 22 bucks as you join. as you join. as you join. >> Wow. >> Wow. >> Wow. >> And they convert that well to >> And they convert that well to >> And they convert that well to >> They convert well, but it gives people a >> They convert well, but it gives people a >> They convert well, but it gives people a chance to see what training is about, chance to see what training is about, chance to see what training is about, how it can enhance them. And a lot of how it can enhance them. And a lot of how it can enhance them. And a lot of people like, [ __ ] I want more of this. people like, [ __ ] I want more of this. people like, [ __ ] I want more of this. And then they go and buy training. But And then they go and buy training. But And then they go and buy training. But his philosophy is that everybody gets his philosophy is that everybody gets his philosophy is that everybody gets touched if they want to be. If they touched if they want to be. If they touched if they want to be. If they don't want to, no problem. But that's don't want to, no problem. But that's don't want to, no problem. But that's such a ridiculous price. We lose money such a ridiculous price. We lose money such a ridiculous price. We lose money on that. We don't make money. We pay the on that. We don't make money. We pay the on that. We don't make money. We pay the trainer more than that. But it's a way trainer more than that. But it's a way trainer more than that. But it's a way to let people know that personal to let people know that personal to let people know that personal training is super important and we got training is super important and we got training is super important and we got your back. Do you think one of the your back. Do you think one of the your back. Do you think one of the biggest mistakes that uh gyms can make biggest mistakes that uh gyms can make biggest mistakes that uh gyms can make is forget that it's a people business is forget that it's a people business is forget that it's a people business and think it's more of a equipment and and think it's more of a equipment and and think it's more of a equipment and maybe analytics and you know we got the maybe analytics and you know we got the maybe analytics and you know we got the nicest looking whatever versus like it's nicest looking whatever versus like it's nicest looking whatever versus like it's about it's really about the people isn't about it's really about the people isn't about it's really about the people isn't it? it? it? >> It always is. It's I call it the guru in >> It always is. It's I call it the guru in >> It always is. It's I call it the guru in the box. It's who the leader is, right? the box. It's who the leader is, right? the box. It's who the leader is, right? Who are you following? And if you have Who are you following? And if you have Who are you following? And if you have like you're 18 19 years old, the whole like you're 18 19 years old, the whole like you're 18 19 years old, the whole gym's following you. Yeah. You're the gym's following you. Yeah. You're the gym's following you. Yeah. You're the GM. You're in charge and they love you. GM. You're in charge and they love you. GM. You're in charge and they love you. You got charisma. like, "Oh my god, I'll You got charisma. like, "Oh my god, I'll You got charisma. like, "Oh my god, I'll follow this guy to the end of the follow this guy to the end of the follow this guy to the end of the earth." So, you got to have that person earth." So, you got to have that person earth." So, you got to have that person in in in the location that kind of leads in in in the location that kind of leads in in in the location that kind of leads the charge and then builds a team around the charge and then builds a team around the charge and then builds a team around them. That's awesome. And so, from that them. That's awesome. And so, from that them. That's awesome. And so, from that standpoint, it's always about people. standpoint, it's always about people. standpoint, it's always about people. Everything in life is generally about Everything in life is generally about Everything in life is generally about people. But, you know, technology is people. But, you know, technology is people. But, you know, technology is moving fast. AI is moving fast. moving fast. AI is moving fast. moving fast. AI is moving fast. Holograms are starting to show up. We're Holograms are starting to show up. We're Holograms are starting to show up. We're going to have all this crazy [ __ ] You going to have all this crazy [ __ ] You going to have all this crazy [ __ ] You know, we'll see what everybody does. know, we'll see what everybody does. know, we'll see what everybody does. Maybe a robot's going to be teaching me Maybe a robot's going to be teaching me Maybe a robot's going to be teaching me how to work out. I don't know. But I do how to work out. I don't know. But I do how to work out. I don't know. But I do think at the end of the day when you think at the end of the day when you think at the end of the day when you come into the gym, the change that's come into the gym, the change that's come into the gym, the change that's really interesting is that the gym is really interesting is that the gym is really interesting is that the gym is packed all day long because nobody's packed all day long because nobody's packed all day long because nobody's working. working. working. >> People have jobs now from home and they >> People have jobs now from home and they >> People have jobs now from home and they can work from 5 to 8 and go work out can work from 5 to 8 and go work out can work from 5 to 8 and go work out from 8:00 to 10:00, come back and finish from 8:00 to 10:00, come back and finish from 8:00 to 10:00, come back and finish up at home. up at home. up at home. >> Are busy hours changing time now? Is >> Are busy hours changing time now? Is >> Are busy hours changing time now? Is that changing a lot? interesting that that changing a lot? interesting that that changing a lot? interesting that >> I I was at a I was in Hawaii >> I I was at a I was in Hawaii >> I I was at a I was in Hawaii and I went into a 24-hour fitness gym at and I went into a 24-hour fitness gym at and I went into a 24-hour fitness gym at 1:00 in the afternoon and there was over 1:00 in the afternoon and there was over 1:00 in the afternoon and there was over 550 people in it. Wow. 550 people in it. Wow. 550 people in it. Wow. >> I was like blown away. I'm like, does >> I was like blown away. I'm like, does >> I was like blown away. I'm like, does anybody work? They just left. No, I mean anybody work? They just left. No, I mean anybody work? They just left. No, I mean this club's busy all day. It's like so this club's busy all day. It's like so this club's busy all day. It's like so the gym business is 24 hours a day now. the gym business is 24 hours a day now. the gym business is 24 hours a day now. It's not like, you know, morning, noon, It's not like, you know, morning, noon, It's not like, you know, morning, noon, and nights used to be like that. All day and nights used to be like that. All day and nights used to be like that. All day long people are in there in different long people are in there in different long people are in there in different shifts, the types of people come in shifts, the types of people come in shifts, the types of people come in throughout the day, which is really throughout the day, which is really throughout the day, which is really awesome for our industry and and awesome awesome for our industry and and awesome awesome for our industry and and awesome for people to have that flexibility to for people to have that flexibility to for people to have that flexibility to come in and train in hours that normally come in and train in hours that normally come in and train in hours that normally were quiet that are now a little bit were quiet that are now a little bit were quiet that are now a little bit busier than ever before. busier than ever before. busier than ever before. >> Yeah, Gen Z, you'd mentioned them a bit >> Yeah, Gen Z, you'd mentioned them a bit >> Yeah, Gen Z, you'd mentioned them a bit and I had read some statistic about the and I had read some statistic about the and I had read some statistic about the drop in alcohol sales and how they're drop in alcohol sales and how they're drop in alcohol sales and how they're just not interested in hanging out like just not interested in hanging out like just not interested in hanging out like that and looking for healthier options. that and looking for healthier options. that and looking for healthier options. Is that like a demographic you're really Is that like a demographic you're really Is that like a demographic you're really trying to kind of include like hang trying to kind of include like hang trying to kind of include like hang outwise? I know there's some gyms that outwise? I know there's some gyms that outwise? I know there's some gyms that actually are trying to create kind of actually are trying to create kind of actually are trying to create kind of like a lounge experience for them so like a lounge experience for them so like a lounge experience for them so they can extend their workouts to they can extend their workouts to they can extend their workouts to >> I've got this I've got this wacky theory >> I've got this I've got this wacky theory >> I've got this I've got this wacky theory where you the baby boomers call it the where you the baby boomers call it the where you the baby boomers call it the 60 to 80 crowd you know got into fitness 60 to 80 crowd you know got into fitness 60 to 80 crowd you know got into fitness you know in the 70s and 80s they started you know in the 70s and 80s they started you know in the 70s and 80s they started exercising exercising exercising um and it's part of their life and then um and it's part of their life and then um and it's part of their life and then their children underneath them kind of their children underneath them kind of their children underneath them kind of grew up with them at their gyms or grew up with them at their gyms or grew up with them at their gyms or country clubs and they exercised as well country clubs and they exercised as well country clubs and they exercised as well like oh this is pretty normal now the like oh this is pretty normal now the like oh this is pretty normal now the baby boomers are focused on longevity I baby boomers are focused on longevity I baby boomers are focused on longevity I want live forever. I'm going to take my want live forever. I'm going to take my want live forever. I'm going to take my peptides, my JLP1s. I'm going to peptides, my JLP1s. I'm going to peptides, my JLP1s. I'm going to exercise. I'm going to lift weights. I'm exercise. I'm going to lift weights. I'm exercise. I'm going to lift weights. I'm going to do all the stuff you see in going to do all the stuff you see in going to do all the stuff you see in social media. And then their children social media. And then their children social media. And then their children are seeing now the grandkids, which are are seeing now the grandkids, which are are seeing now the grandkids, which are I call the Gen Z folks, right? Are I call the Gen Z folks, right? Are I call the Gen Z folks, right? Are looking up at my mom and dad work out, looking up at my mom and dad work out, looking up at my mom and dad work out, my grandma, grandpa work out, I work my grandma, grandpa work out, I work my grandma, grandpa work out, I work out, I played sports, I want to out, I played sports, I want to out, I played sports, I want to exercise, hey, what's this peptide exercise, hey, what's this peptide exercise, hey, what's this peptide thing? You know, what's this social thing? You know, what's this social thing? You know, what's this social media thing? And so we're starting to media thing? And so we're starting to media thing? And so we're starting to see that people are recognizing that, see that people are recognizing that, see that people are recognizing that, you know, to live longer and live you know, to live longer and live you know, to live longer and live healthier, you got to do some strength healthier, you got to do some strength healthier, you got to do some strength training, right? And if you want to do training, right? And if you want to do training, right? And if you want to do it in the park, God bless you. But if it in the park, God bless you. But if it in the park, God bless you. But if you want to come to the gym, we'll take you want to come to the gym, we'll take you want to come to the gym, we'll take care of you. But I think that there's a care of you. But I think that there's a care of you. But I think that there's a a change in the scenery right now where a change in the scenery right now where a change in the scenery right now where everybody has recognized that, you know, everybody has recognized that, you know, everybody has recognized that, you know, gyms and fitness is the third place. gyms and fitness is the third place. gyms and fitness is the third place. It's not Starbucks. It's homework and It's not Starbucks. It's homework and It's not Starbucks. It's homework and gym. gym. gym. >> And that's where community is. And now >> And that's where community is. And now >> And that's where community is. And now they're getting into running events and they're getting into running events and they're getting into running events and and Pilates is blowing out like crazy and Pilates is blowing out like crazy and Pilates is blowing out like crazy and everybody's into exercise. It's kind and everybody's into exercise. It's kind and everybody's into exercise. It's kind of cool. of cool. of cool. >> It is really cool. >> It is really cool. >> It is really cool. >> It is. And we saw a huge uh switch uh >> It is. And we saw a huge uh switch uh >> It is. And we saw a huge uh switch uh where women weren't strength training, where women weren't strength training, where women weren't strength training, now they are. Now you're seeing a lot of now they are. Now you're seeing a lot of now they are. Now you're seeing a lot of kids working out. So is this is fitness kids working out. So is this is fitness kids working out. So is this is fitness having its like biggest moment? If you having its like biggest moment? If you having its like biggest moment? If you want the benefits of running on ketones want the benefits of running on ketones want the benefits of running on ketones like you would on a ketogenic diet. So like you would on a ketogenic diet. So like you would on a ketogenic diet. 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Plus, you'll get a free gift with your second shipment. gift with your second shipment. gift with your second shipment. >> Yeah, >> Yeah, >> Yeah, >> I think it is. I I think that's well >> I think it is. I I think that's well >> I think it is. I I think that's well said. I think it's having its moment said. I think it's having its moment said. I think it's having its moment right now. And I did some interviews uh right now. And I did some interviews uh right now. And I did some interviews uh with some of the national media and with some of the national media and with some of the national media and their whole thing is why would you come their whole thing is why would you come their whole thing is why would you come back to 24-hour Fitness? Like, you know, back to 24-hour Fitness? Like, you know, back to 24-hour Fitness? Like, you know, the business is kind of gone now. Like, the business is kind of gone now. Like, the business is kind of gone now. Like, what are you talking about? Fitness is what are you talking about? Fitness is what are you talking about? Fitness is on fire. You're missing it. Planet on fire. You're missing it. Planet on fire. You're missing it. Planet Fitness has 2,000 locations. Crunch is Fitness has 2,000 locations. Crunch is Fitness has 2,000 locations. Crunch is 600 and opening 100 this year. Um, 24 600 and opening 100 this year. Um, 24 600 and opening 100 this year. Um, 24 hours got a big business. LA Fitness got hours got a big business. LA Fitness got hours got a big business. LA Fitness got a big business. EOS is killing it. Rich a big business. EOS is killing it. Rich a big business. EOS is killing it. Rich and those guys are awesome over at EOS. and those guys are awesome over at EOS. and those guys are awesome over at EOS. They're doing great work. Everybody's on They're doing great work. Everybody's on They're doing great work. Everybody's on fire. What am I missing? You just don't fire. What am I missing? You just don't fire. What am I missing? You just don't know. know. know. >> I haven't been there. >> I haven't been there. >> I haven't been there. >> Well, I mean that you highlighted that >> Well, I mean that you highlighted that >> Well, I mean that you highlighted that when you talked about the gym. You said when you talked about the gym. You said when you talked about the gym. You said it was New York or East Coast that 3,500 it was New York or East Coast that 3,500 it was New York or East Coast that 3,500 workouts and only 15 grand in personal workouts and only 15 grand in personal workouts and only 15 grand in personal training. That's training. That's training. That's >> 13 grand and one trainer. >> 13 grand and one trainer. >> 13 grand and one trainer. >> One trainer. I'm like, I'm coming here. >> One trainer. I'm like, I'm coming here. >> One trainer. I'm like, I'm coming here. I'm going to run. I'm going to run. I'm going to run. >> I mean, we were doing I want this guy. >> I mean, we were doing I want this guy. >> I mean, we were doing I want this guy. We were doing 100 grand in personal We were doing 100 grand in personal We were doing 100 grand in personal training a month out of Santa Teresa training a month out of Santa Teresa training a month out of Santa Teresa when we were getting 1,500 to,700 when we were getting 1,500 to,700 when we were getting 1,500 to,700 workouts. workouts. workouts. >> Crazy, right? >> Crazy, right? >> Crazy, right? >> So, I mean, you're talking about almost >> So, I mean, you're talking about almost >> So, I mean, you're talking about almost should be doing double that. should be doing double that. should be doing double that. >> Yeah. >> Yeah. >> Yeah. >> That's I mean, so what a huge miss. >> That's I mean, so what a huge miss. >> That's I mean, so what a huge miss. >> It's just it's just a big opportunity >> It's just it's just a big opportunity >> It's just it's just a big opportunity for people as they look at career change for people as they look at career change for people as they look at career change or coming back to the industry. You or coming back to the industry. You or coming back to the industry. You know, I'm seeing I I've got a gym that know, I'm seeing I I've got a gym that know, I'm seeing I I've got a gym that I'm working with because I what I do is I'm working with because I what I do is I'm working with because I what I do is I I tour around all the two floors. pick I I tour around all the two floors. pick I I tour around all the two floors. pick a couple gyms in each market that a couple gyms in each market that a couple gyms in each market that they're going to report into me every they're going to report into me every they're going to report into me every day and I kind of manage them so I get a day and I kind of manage them so I get a day and I kind of manage them so I get a feel for what's going on, how hard feel for what's going on, how hard feel for what's going on, how hard they're working, etc. But I had a gym I they're working, etc. But I had a gym I they're working, etc. But I had a gym I went to and I said, "Look, what what's went to and I said, "Look, what what's went to and I said, "Look, what what's what did you do last month?" They go, what did you do last month?" They go, what did you do last month?" They go, "We did like 38." I go, "It's pretty "We did like 38." I go, "It's pretty "We did like 38." I go, "It's pretty good. What's your all-time record?" They good. What's your all-time record?" They good. What's your all-time record?" They go, "16 back in the day." They looked it go, "16 back in the day." They looked it go, "16 back in the day." They looked it up. I said, "Can we do 116 this month?" up. I said, "Can we do 116 this month?" up. I said, "Can we do 116 this month?" They go, "Oh, it's like the 12th of the They go, "Oh, it's like the 12th of the They go, "Oh, it's like the 12th of the month." They go, "There's no way." I month." They go, "There's no way." I month." They go, "There's no way." I said, "Can we give it a shot?" They did said, "Can we give it a shot?" They did said, "Can we give it a shot?" They did 108. I mean just like 108. I mean just like 108. I mean just like >> just because every day I'm like sell do >> just because every day I'm like sell do >> just because every day I'm like sell do service work the desk work the floor service work the desk work the floor service work the desk work the floor talk to members and you start working talk to members and you start working talk to members and you start working they go 108 and this month they're on they go 108 and this month they're on they go 108 and this month they're on pass on pace to hit 120 pass on pace to hit 120 pass on pace to hit 120 >> like it's not that hard. >> like it's not that hard. >> like it's not that hard. >> Yeah. I mean I was I was literally going >> Yeah. I mean I was I was literally going >> Yeah. I mean I was I was literally going to ask you that I was literally going to to ask you that I was literally going to to ask you that I was literally going to ask you that question how big of a ask you that question how big of a ask you that question how big of a difference the just the right team can difference the just the right team can difference the just the right team can make make make >> in the same club. I mean you could >> in the same club. I mean you could >> in the same club. I mean you could switch out the team or change the switch out the team or change the switch out the team or change the attitude dramatically different uh in attitude dramatically different uh in attitude dramatically different uh in revenue and experience uh for the revenue and experience uh for the revenue and experience uh for the members. Yeah. members. Yeah. members. Yeah. >> You know totally different. Do you see I >> You know totally different. Do you see I >> You know totally different. Do you see I I've I've been reading articles on the I've I've been reading articles on the I've I've been reading articles on the gym industry and how they're saying that gym industry and how they're saying that gym industry and how they're saying that the middle the middle the middle >> type of gym is disappearing and it's >> type of gym is disappearing and it's >> type of gym is disappearing and it's becoming uh the either the expensive becoming uh the either the expensive becoming uh the either the expensive kind of country club experience and the kind of country club experience and the kind of country club experience and the super low inexpensive you know entry super low inexpensive you know entry super low inexpensive you know entry type gyms. Is that do you see that type gyms. Is that do you see that type gyms. Is that do you see that happening? Do you see there any room for happening? Do you see there any room for happening? Do you see there any room for the middle or the middle or the middle or >> Yeah, I mean that's that's that's what >> Yeah, I mean that's that's that's what >> Yeah, I mean that's that's that's what the word has been in the marketing and the word has been in the marketing and the word has been in the marketing and the media for the last couple of years the media for the last couple of years the media for the last couple of years is that the middle is gone. like the 25 is that the middle is gone. like the 25 is that the middle is gone. like the 25 fitness at 40 bucks and LA fitness at 40 fitness at 40 bucks and LA fitness at 40 fitness at 40 bucks and LA fitness at 40 bucks is gone and then HVLP is really 10 bucks is gone and then HVLP is really 10 bucks is gone and then HVLP is really 10 bucks. But the reality is that that $10 bucks. But the reality is that that $10 bucks. But the reality is that that $10 is the lost leader when they come in the is the lost leader when they come in the is the lost leader when they come in the door. They're buying the next tier up. door. They're buying the next tier up. door. They're buying the next tier up. They want recovery. They want all club They want recovery. They want all club They want recovery. They want all club access. They want classes. So they're access. They want classes. So they're access. They want classes. So they're stepping up to 25 to $35. So they're stepping up to 25 to $35. So they're stepping up to 25 to $35. So they're approaching the middle. approaching the middle. approaching the middle. >> And then the other thing is the gym of >> And then the other thing is the gym of >> And then the other thing is the gym of today is like 75 bucks, right? So you today is like 75 bucks, right? So you today is like 75 bucks, right? So you see these guys are coming out with these see these guys are coming out with these see these guys are coming out with these huge freeway gyms with lots of cool huge freeway gyms with lots of cool huge freeway gyms with lots of cool lighting and they're charging $75. lighting and they're charging $75. lighting and they're charging $75. They're getting it all day long. So the They're getting it all day long. So the They're getting it all day long. So the middle is still there. You just have to middle is still there. You just have to middle is still there. You just have to decide, you know, how you want to market decide, you know, how you want to market decide, you know, how you want to market to it. I wonder if it's in to your point to it. I wonder if it's in to your point to it. I wonder if it's in to your point of like leadership and people is did all of like leadership and people is did all of like leadership and people is did all the great people leave to the like the great people leave to the like the great people leave to the like either if you were an old 24-hour guy either if you were an old 24-hour guy either if you were an old 24-hour guy that was a great GM or RVP or whatever, that was a great GM or RVP or whatever, that was a great GM or RVP or whatever, did you end up going and starting your did you end up going and starting your did you end up going and starting your own stereo fitness or did you go and you own stereo fitness or did you go and you own stereo fitness or did you go and you know get to one of the spas because know get to one of the spas because know get to one of the spas because there was more money there and everybody there was more money there and everybody there was more money there and everybody just left that middle is that could be just left that middle is that could be just left that middle is that could be that I mean that's what it sounds like that I mean that's what it sounds like that I mean that's what it sounds like is is is >> I mean a lot of talent has left the >> I mean a lot of talent has left the >> I mean a lot of talent has left the industry during the pandemic and after industry during the pandemic and after industry during the pandemic and after and some of the brands you know, went and some of the brands you know, went and some of the brands you know, went through difficult times. Gold's Gyms through difficult times. Gold's Gyms through difficult times. Gold's Gyms filed BK, 24-hour filed BK, New York filed BK, 24-hour filed BK, New York filed BK, 24-hour filed BK, New York Sports filed BK. Um, Equinox got hit Sports filed BK. Um, Equinox got hit Sports filed BK. Um, Equinox got hit really hard, Ellie Fitness got hit really hard, Ellie Fitness got hit really hard, Ellie Fitness got hit really hard. So, you know, a lot of really hard. So, you know, a lot of really hard. So, you know, a lot of those guys struggle and people left those guys struggle and people left those guys struggle and people left because they had to cut back on payroll because they had to cut back on payroll because they had to cut back on payroll and couldn't take care of them. So, they and couldn't take care of them. So, they and couldn't take care of them. So, they spun out into other organizations. So, spun out into other organizations. So, spun out into other organizations. So, uh, groups like EOS, which which, uh, uh, groups like EOS, which which, uh, uh, groups like EOS, which which, uh, rid leads has picked up a lot of people rid leads has picked up a lot of people rid leads has picked up a lot of people on waivers. So they've got a lot of X24, on waivers. So they've got a lot of X24, on waivers. So they've got a lot of X24, XC Crunch, X lifetime people that, you XC Crunch, X lifetime people that, you XC Crunch, X lifetime people that, you know, been able to help them grow their know, been able to help them grow their know, been able to help them grow their business. And so I think the talent business. And so I think the talent business. And so I think the talent still out there is just like you said, still out there is just like you said, still out there is just like you said, spread out a little bit and then a lot spread out a little bit and then a lot spread out a little bit and then a lot have gone out and opened up their own have gone out and opened up their own have gone out and opened up their own gym concepts and done really well, which gym concepts and done really well, which gym concepts and done really well, which is awesome to see. is awesome to see. is awesome to see. >> Is the footprint of gyms, you mentioned >> Is the footprint of gyms, you mentioned >> Is the footprint of gyms, you mentioned free weights a few times, so I noticed free weights a few times, so I noticed free weights a few times, so I noticed this. So, I work out in a couple this. So, I work out in a couple this. So, I work out in a couple commercial gyms here and there and I commercial gyms here and there and I commercial gyms here and there and I noticed that the footprints seem to be noticed that the footprints seem to be noticed that the footprints seem to be moving more towards strength training moving more towards strength training moving more towards strength training and away from, you know, back in the day and away from, you know, back in the day and away from, you know, back in the day it was a big cardio. Now, it looks like it was a big cardio. Now, it looks like it was a big cardio. Now, it looks like it's more strength training. Is that is it's more strength training. Is that is it's more strength training. Is that is do you see that as is continue moving in do you see that as is continue moving in do you see that as is continue moving in that direction? that direction? that direction? >> Yeah, I think if you look at the Gen Z, >> Yeah, I think if you look at the Gen Z, >> Yeah, I think if you look at the Gen Z, the young audiences coming in, cardio the young audiences coming in, cardio the young audiences coming in, cardio has shrunk, right? Selectoriz is still has shrunk, right? Selectoriz is still has shrunk, right? Selectoriz is still nice, but they really want to work out nice, but they really want to work out nice, but they really want to work out on unique equipment. So, I don't know if on unique equipment. So, I don't know if on unique equipment. So, I don't know if you've seen Skelecore you've seen Skelecore you've seen Skelecore >> um with Skelecore. Phenomenal. Look them >> um with Skelecore. Phenomenal. Look them >> um with Skelecore. Phenomenal. Look them up, man. They're they're awesome. Out of up, man. They're they're awesome. Out of up, man. They're they're awesome. Out of out of Florida, run by a um father and out of Florida, run by a um father and out of Florida, run by a um father and his sons and his wife out of South his sons and his wife out of South his sons and his wife out of South Africa. Africa. Africa. >> Okay. >> Okay. >> Okay. >> Um Mark runs it. This guy Mark Arian. He >> Um Mark runs it. This guy Mark Arian. He >> Um Mark runs it. This guy Mark Arian. He um um um >> And this is strength training. >> And this is strength training. >> And this is strength training. >> Yes, strength training. Just I mean they >> Yes, strength training. Just I mean they >> Yes, strength training. Just I mean they got plates. They got everything. They got plates. They got everything. They got plates. They got everything. They got dumbbells that have geigers on them. got dumbbells that have geigers on them. got dumbbells that have geigers on them. So when you set them down, it brings it So when you set them down, it brings it So when you set them down, it brings it back. So the the amount like 20 pounds back. So the the amount like 20 pounds back. So the the amount like 20 pounds is center versus a lot of people put is center versus a lot of people put is center versus a lot of people put them upside down. Like my wife hates them upside down. Like my wife hates them upside down. Like my wife hates that. Like I want my dumbbells. that. Like I want my dumbbells. that. Like I want my dumbbells. >> Oh, I see. So the weight it always says >> Oh, I see. So the weight it always says >> Oh, I see. So the weight it always says the name. the name. the name. >> A little spinning geer in the middle. So >> A little spinning geer in the middle. So >> A little spinning geer in the middle. So it comes out. it comes out. it comes out. >> So you always see the number on the top. >> So you always see the number on the top. >> So you always see the number on the top. >> Oh, that's cool. >> Oh, that's cool. >> Oh, that's cool. >> They do all kinds of aesthetics for >> They do all kinds of aesthetics for >> They do all kinds of aesthetics for sure. sure. sure. >> Yeah, they got weight plates that you >> Yeah, they got weight plates that you >> Yeah, they got weight plates that you can have polka dots on or whoever the can have polka dots on or whoever the can have polka dots on or whoever the hell you want. And then they bend their hell you want. And then they bend their hell you want. And then they bend their steel really innovatively and very steel really innovatively and very steel really innovatively and very creatively. So they're doing really creatively. So they're doing really creatively. So they're doing really phenomenal work. And then of course you phenomenal work. And then of course you phenomenal work. And then of course you got Panetta and Jim 80. got Panetta and Jim 80. got Panetta and Jim 80. >> Then you got all the basics and the the >> Then you got all the basics and the the >> Then you got all the basics and the the regular lines matrix and life fitness regular lines matrix and life fitness regular lines matrix and life fitness and core, you know, etc. But right now, and core, you know, etc. But right now, and core, you know, etc. But right now, kids are coming in saying, "I want to I kids are coming in saying, "I want to I kids are coming in saying, "I want to I want to train on eight or 10 different want to train on eight or 10 different want to train on eight or 10 different pieces for my pecs, you know? I want to pieces for my pecs, you know? I want to pieces for my pecs, you know? I want to work on different [ __ ] I want the same work on different [ __ ] I want the same work on different [ __ ] I want the same damn piece my dad was using. I want damn piece my dad was using. I want damn piece my dad was using. I want something cool." And so, you got to have something cool." And so, you got to have something cool." And so, you got to have a big ass, you know, call it a big ass, you know, call it a big ass, you know, call it powerlifting area. And racks, you got to powerlifting area. And racks, you got to powerlifting area. And racks, you got to have 10 racks in a club. And what's have 10 racks in a club. And what's have 10 racks in a club. And what's really cool is you put these power racks really cool is you put these power racks really cool is you put these power racks in, it's women working out. I mean, men. in, it's women working out. I mean, men. in, it's women working out. I mean, men. So, it's nuts. I was just going to say So, it's nuts. I was just going to say So, it's nuts. I was just going to say when you're putting when these gyms are when you're putting when these gyms are when you're putting when these gyms are putting them together, they they're now putting them together, they they're now putting them together, they they're now looking at well now women is 50% of the looking at well now women is 50% of the looking at well now women is 50% of the people using this. So you're going to people using this. So you're going to people using this. So you're going to see more hip thrust. You're going to see see more hip thrust. You're going to see see more hip thrust. You're going to see more more more >> and they love the barbell stuff is what >> and they love the barbell stuff is what >> and they love the barbell stuff is what I'm saying which is really really cool. I'm saying which is really really cool. I'm saying which is really really cool. >> Deadlifting, they're cleaning and >> Deadlifting, they're cleaning and >> Deadlifting, they're cleaning and jerking. They're doing all kinds of jerking. They're doing all kinds of jerking. They're doing all kinds of [ __ ] You're like Jesus Christ this is [ __ ] You're like Jesus Christ this is [ __ ] You're like Jesus Christ this is crazy. But that's you know kids today crazy. But that's you know kids today crazy. But that's you know kids today get after it. They really are training get after it. They really are training get after it. They really are training hard and and a lot of them came through hard and and a lot of them came through hard and and a lot of them came through sports programs, right? More kids are sports programs, right? More kids are sports programs, right? More kids are participating in sports. They're participating in sports. They're participating in sports. They're training hard through high school and training hard through high school and training hard through high school and college. are coming out and they're college. are coming out and they're college. are coming out and they're finding the gym and they're pounding it finding the gym and they're pounding it finding the gym and they're pounding it and it's it's fun to watch. and it's it's fun to watch. and it's it's fun to watch. >> One thing that I'm seeing just in in our >> One thing that I'm seeing just in in our >> One thing that I'm seeing just in in our space in new media because you know space in new media because you know space in new media because you know obviously this is what we work in and obviously this is what we work in and obviously this is what we work in and you start to see trends kind of start in you start to see trends kind of start in you start to see trends kind of start in new media and because uh selectorized new media and because uh selectorized new media and because uh selectorized strength training equipment has been strength training equipment has been strength training equipment has been around for a while. Strength training's around for a while. Strength training's around for a while. Strength training's been relatively popular for a while. been relatively popular for a while. been relatively popular for a while. You're starting to see people look for You're starting to see people look for You're starting to see people look for gyms with equipment that you don't see gyms with equipment that you don't see gyms with equipment that you don't see so often anymore. Like there's that big so often anymore. Like there's that big so often anymore. Like there's that big hammer strength dinosaur uh leg press hammer strength dinosaur uh leg press hammer strength dinosaur uh leg press machine. And I forgot what it was machine. And I forgot what it was machine. And I forgot what it was called, but like they were only 600 made called, but like they were only 600 made called, but like they were only 600 made cuz they took so much. Now you got cuz they took so much. Now you got cuz they took so much. Now you got people looking for them. Like I want to people looking for them. Like I want to people looking for them. Like I want to use this. This is like the best leg use this. This is like the best leg use this. This is like the best leg press I've ever reviewed. Or the or the press I've ever reviewed. Or the or the press I've ever reviewed. Or the or the Nautilus pullover machine, which you Nautilus pullover machine, which you Nautilus pullover machine, which you just don't find with the chain. It just don't find with the chain. It just don't find with the chain. It doesn't even have the belt. It's got the doesn't even have the belt. It's got the doesn't even have the belt. It's got the dangerous chain you could lose your dangerous chain you could lose your dangerous chain you could lose your finger in. Like people are now like I finger in. Like people are now like I finger in. Like people are now like I want to see this kind. I could see value want to see this kind. I could see value want to see this kind. I could see value in bringing back some of these, you in bringing back some of these, you in bringing back some of these, you know, kind of vintage looking equipment. know, kind of vintage looking equipment. know, kind of vintage looking equipment. >> You're 100% right. They want something >> You're 100% right. They want something >> You're 100% right. They want something nobody else has, right? They wanted nobody else has, right? They wanted nobody else has, right? They wanted something unique. They want to post it something unique. They want to post it something unique. They want to post it on social media. They want to show how on social media. They want to show how on social media. They want to show how vascular they've become or how big their vascular they've become or how big their vascular they've become or how big their quads have gotten or whatever it is. quads have gotten or whatever it is. quads have gotten or whatever it is. They do a little bit of everything and They do a little bit of everything and They do a little bit of everything and it's fun to watch. But, it's fun to watch. But, it's fun to watch. But, >> you know, the cool thing is is that >> you know, the cool thing is is that >> you know, the cool thing is is that people are recognizing that strength people are recognizing that strength people are recognizing that strength training is really important towards training is really important towards training is really important towards life and longevity, right? The GLP1 life and longevity, right? The GLP1 life and longevity, right? The GLP1 >> prescription more often than not by >> prescription more often than not by >> prescription more often than not by doctors, you need to do some training. doctors, you need to do some training. doctors, you need to do some training. You have to go join a gym or do some You have to go join a gym or do some You have to go join a gym or do some resistance training at home because resistance training at home because resistance training at home because you're going to deplete your fat and you're going to deplete your fat and you're going to deplete your fat and your muscle mass could eventually get your muscle mass could eventually get your muscle mass could eventually get hammered as well once you burn through hammered as well once you burn through hammered as well once you burn through your fat. And so, you see that happen your fat. And so, you see that happen your fat. And so, you see that happen all the time. And then like you said all the time. And then like you said all the time. And then like you said before, you know, peptides, you know, before, you know, peptides, you know, before, you know, peptides, you know, I've been in rooms now like who's doing I've been in rooms now like who's doing I've been in rooms now like who's doing peptides? Like two people raise their peptides? Like two people raise their peptides? Like two people raise their hand. Now it's starting to get to be 8 hand. Now it's starting to get to be 8 hand. Now it's starting to get to be 8 to 10 and I assume it's going to be 10 to 10 and I assume it's going to be 10 to 10 and I assume it's going to be 10 out of 10, you know. So it's really out of 10, you know. So it's really out of 10, you know. So it's really interesting to watch what the young interesting to watch what the young interesting to watch what the young audience is pushing and what they're audience is pushing and what they're audience is pushing and what they're seeing as far as results. seeing as far as results. seeing as far as results. >> I just ran into um Anuinette and she >> I just ran into um Anuinette and she >> I just ran into um Anuinette and she told me she Oh, you see Mark, you have told me she Oh, you see Mark, you have told me she Oh, you see Mark, you have to ask him uh what what's the future of to ask him uh what what's the future of to ask him uh what what's the future of Group X? She's like, he's always hated Group X? She's like, he's always hated Group X? She's like, he's always hated group X. Is he going to is he going to group X. Is he going to is he going to group X. Is he going to is he going to eliminate it? Is it going to go out? eliminate it? Is it going to go out? eliminate it? Is it going to go out? He's like, what's your what's your take He's like, what's your what's your take He's like, what's your what's your take on on that? on on that? on on that? >> Well, first he's wrong. I love group X. >> Well, first he's wrong. I love group X. >> Well, first he's wrong. I love group X. I never hated it. I never hated it. I never hated it. >> And we had so many classes. But you >> And we had so many classes. But you >> And we had so many classes. But you know, a lot of people have cup group X know, a lot of people have cup group X know, a lot of people have cup group X because when you came out of the because when you came out of the because when you came out of the pandemic, you know, breathing in a room pandemic, you know, breathing in a room pandemic, you know, breathing in a room with a lot of people, I can't do that. with a lot of people, I can't do that. with a lot of people, I can't do that. So, you couldn't go to Orange Theory. So, you couldn't go to Orange Theory. So, you couldn't go to Orange Theory. You couldn't go to Soul Cycle. You You couldn't go to Soul Cycle. You You couldn't go to Soul Cycle. You couldn't even do F45. It's like, no, no, couldn't even do F45. It's like, no, no, couldn't even do F45. It's like, no, no, that's bad. Right. But then people that's bad. Right. But then people that's bad. Right. But then people started recognizing, wait a minute, we started recognizing, wait a minute, we started recognizing, wait a minute, we all got head fake there. Yeah. It had all got head fake there. Yeah. It had all got head fake there. Yeah. It had nothing to do with spitting in the air nothing to do with spitting in the air nothing to do with spitting in the air and all that [ __ ] So, group fitness and all that [ __ ] So, group fitness and all that [ __ ] So, group fitness started making a comeback. And so, started making a comeback. And so, started making a comeback. And so, >> certain classes are packed, you know, >> certain classes are packed, you know, >> certain classes are packed, you know, body pumps packed because they want to body pumps packed because they want to body pumps packed because they want to press weight in fitness. Zumba has never press weight in fitness. Zumba has never press weight in fitness. Zumba has never gone away. So, throw a Zumba class in gone away. So, throw a Zumba class in gone away. So, throw a Zumba class in any hour you want. Uh, we're going to any hour you want. Uh, we're going to any hour you want. Uh, we're going to start doing Zumba at 2 in the morning. start doing Zumba at 2 in the morning. start doing Zumba at 2 in the morning. It'll be packed. Everybody will show up. It'll be packed. Everybody will show up. It'll be packed. Everybody will show up. >> It won't change. And then Pilates has >> It won't change. And then Pilates has >> It won't change. And then Pilates has gone nuts, right? Pilates, if you don't gone nuts, right? Pilates, if you don't gone nuts, right? Pilates, if you don't have Pilates, it's like you're you're have Pilates, it's like you're you're have Pilates, it's like you're you're not in tune with the industry. So, I not in tune with the industry. So, I not in tune with the industry. So, I think Group X will continue to grow and think Group X will continue to grow and think Group X will continue to grow and make a comeback. And it feels like a lot make a comeback. And it feels like a lot make a comeback. And it feels like a lot of successful gyms you walk into, you of successful gyms you walk into, you of successful gyms you walk into, you have to have a decent number of women in have to have a decent number of women in have to have a decent number of women in there working out. And Group X pulls a there working out. And Group X pulls a there working out. And Group X pulls a lot of women in lot of women in lot of women in >> still. Yeah. >> still. Yeah. >> still. Yeah. >> Yeah. And and just to point out to her >> Yeah. And and just to point out to her >> Yeah. And and just to point out to her that she's wrong. that she's wrong. that she's wrong. >> When when we started Crunch, right, >> When when we started Crunch, right, >> When when we started Crunch, right, Planet was our competitor. They had no Planet was our competitor. They had no Planet was our competitor. They had no Group X. Group X. Group X. >> We said we're going to put Group X in >> We said we're going to put Group X in >> We said we're going to put Group X in Crunch. Crunch. Crunch. >> Yeah. >> Yeah. >> Yeah. >> And so Crunch, that's the differentiator >> And so Crunch, that's the differentiator >> And so Crunch, that's the differentiator Crunch has. It's got two and 3,000 Crunch has. It's got two and 3,000 Crunch has. It's got two and 3,000 square foot group. square foot group. square foot group. >> And they got unique stuff, too. They >> And they got unique stuff, too. They >> And they got unique stuff, too. They were the first ones to do like the were the first ones to do like the were the first ones to do like the hanging from the straps and do all kinds hanging from the straps and do all kinds hanging from the straps and do all kinds of cool stuff. I remember going to of cool stuff. I remember going to of cool stuff. I remember going to >> very innovative. Uh um you know we had >> very innovative. Uh um you know we had >> very innovative. Uh um you know we had Donna Cyrus who was at Crunch when we Donna Cyrus who was at Crunch when we Donna Cyrus who was at Crunch when we acquired it was one of the big leaders acquired it was one of the big leaders acquired it was one of the big leaders in crazy stuff like you know stiletto in crazy stuff like you know stiletto in crazy stuff like you know stiletto you know workouts and and other things you know workouts and and other things you know workouts and and other things that she kind of created uh that we we that she kind of created uh that we we that she kind of created uh that we we took and put into our brand. took and put into our brand. took and put into our brand. >> Oh yeah. When you uh when you took over >> Oh yeah. When you uh when you took over >> Oh yeah. When you uh when you took over UFC, how long until you guys were really UFC, how long until you guys were really UFC, how long until you guys were really cranking? Like how long did it take? cranking? Like how long did it take? cranking? Like how long did it take? What was that? What was the tipping What was that? What was the tipping What was that? What was the tipping point? point? point? >> Probably five years because we we >> Probably five years because we we >> Probably five years because we we started a franchise. And what you don't started a franchise. And what you don't started a franchise. And what you don't realize is we're in like 42 countries realize is we're in like 42 countries realize is we're in like 42 countries like in crazy places really all over the like in crazy places really all over the like in crazy places really all over the world. Adam flies all over. We're in the world. Adam flies all over. We're in the world. Adam flies all over. We're in the Middle East. We're growing like crazy in Middle East. We're growing like crazy in Middle East. We're growing like crazy in India. India. India. >> Wow. >> Wow. >> Wow. >> We just opened a couple more in China. >> We just opened a couple more in China. >> We just opened a couple more in China. We're in every country. And it's growing We're in every country. And it's growing We're in every country. And it's growing from that standpoint because the brand from that standpoint because the brand from that standpoint because the brand is such a, is such a, is such a, >> you know, international brand. People >> you know, international brand. People >> you know, international brand. People love it. And so you get a lot of people love it. And so you get a lot of people love it. And so you get a lot of people there. So we've almost focused less there. So we've almost focused less there. So we've almost focused less domestically and more globally, domestically and more globally, domestically and more globally, >> which is kind of a reverse of your >> which is kind of a reverse of your >> which is kind of a reverse of your typical strategy. I mean, you're the one typical strategy. I mean, you're the one typical strategy. I mean, you're the one who came out with like the cluster idea, who came out with like the cluster idea, who came out with like the cluster idea, right, of like you start with a gym right, of like you start with a gym right, of like you start with a gym here, then you go 15 miles of the road here, then you go 15 miles of the road here, then you go 15 miles of the road and go out versus going the going away. and go out versus going the going away. and go out versus going the going away. Is that because the UFC brand? Is that Is that because the UFC brand? Is that Is that because the UFC brand? Is that why because UFC is so big? That's why why because UFC is so big? That's why why because UFC is so big? That's why you can get away and do that you can get away and do that you can get away and do that >> that and and it's a different kind of >> that and and it's a different kind of >> that and and it's a different kind of audience. It's a little bit bigger audience. It's a little bit bigger audience. It's a little bit bigger catchment area because of the mixed catchment area because of the mixed catchment area because of the mixed martial arts and the BJJ and the boxing. martial arts and the BJJ and the boxing. martial arts and the BJJ and the boxing. You bring people in. great instructors You bring people in. great instructors You bring people in. great instructors and a lot of people come into that and and a lot of people come into that and and a lot of people come into that and then we do kids programs which is what's then we do kids programs which is what's then we do kids programs which is what's really cool. So call it you know four or really cool. So call it you know four or really cool. So call it you know four or five years old to 12 or 13 you can go five years old to 12 or 13 you can go five years old to 12 or 13 you can go take classes like your normal martial take classes like your normal martial take classes like your normal martial arts classes but these are mixed martial arts classes but these are mixed martial arts classes but these are mixed martial arts classes so you can learn to do BJJ arts classes so you can learn to do BJJ arts classes so you can learn to do BJJ Mui Thai kickboxing whatever you want Mui Thai kickboxing whatever you want Mui Thai kickboxing whatever you want but the nice thing is you can train with but the nice thing is you can train with but the nice thing is you can train with mom and dad. Yeah mom and dad. Yeah mom and dad. Yeah >> they can all come into class together >> they can all come into class together >> they can all come into class together where in a regular traditional gym we we where in a regular traditional gym we we where in a regular traditional gym we we would never let a 5-year-old go into the would never let a 5-year-old go into the would never let a 5-year-old go into the gym. So the UFC has a different audience gym. So the UFC has a different audience gym. So the UFC has a different audience in a bigger catchment area and they do a in a bigger catchment area and they do a in a bigger catchment area and they do a phenomenal work in the in the mixed phenomenal work in the in the mixed phenomenal work in the in the mixed martial arts communities. martial arts communities. martial arts communities. >> Does the Paramount deal affect you, the >> Does the Paramount deal affect you, the >> Does the Paramount deal affect you, the Paramount with UFC? I mean the I'm Paramount with UFC? I mean the I'm Paramount with UFC? I mean the I'm curious to like curious to like curious to like >> We think it helps of course, right? >> We think it helps of course, right? >> We think it helps of course, right? Because now you have a much bigger Because now you have a much bigger Because now you have a much bigger audience and catchment because anybody audience and catchment because anybody audience and catchment because anybody that subscribes to Paramount Plus for 12 that subscribes to Paramount Plus for 12 that subscribes to Paramount Plus for 12 bucks a month is able to watch a UFC bucks a month is able to watch a UFC bucks a month is able to watch a UFC fight where before pay-per-view was fight where before pay-per-view was fight where before pay-per-view was $150. $150. $150. So, in talking to Dana and everybody, we So, in talking to Dana and everybody, we So, in talking to Dana and everybody, we think it's definitely going to be super think it's definitely going to be super think it's definitely going to be super helpful. helpful. helpful. >> Yeah, that's what I was wondering if you >> Yeah, that's what I was wondering if you >> Yeah, that's what I was wondering if you would start doing like more commercial. would start doing like more commercial. would start doing like more commercial. I was my wife and I were just talking I was my wife and I were just talking I was my wife and I were just talking about the fights this weekend and she's about the fights this weekend and she's about the fights this weekend and she's like, "I don't understand why I don't like, "I don't understand why I don't like, "I don't understand why I don't feel like uh they don't UFC doesn't feel like uh they don't UFC doesn't feel like uh they don't UFC doesn't promote the fights too much." I said, promote the fights too much." I said, promote the fights too much." I said, "Well, that's because they went to "Well, that's because they went to "Well, that's because they went to Paramount and they just gained all that Paramount and they just gained all that Paramount and they just gained all that audience. They don't need to do that to audience. They don't need to do that to audience. They don't need to do that to promote for anymore." promote for anymore." promote for anymore." >> Speaking of promoting and marketing, >> Speaking of promoting and marketing, >> Speaking of promoting and marketing, because the the space seems to marketing because the the space seems to marketing because the the space seems to marketing in general seems to be changing. You in general seems to be changing. You in general seems to be changing. You know, social media got big. Now, AI is know, social media got big. Now, AI is know, social media got big. Now, AI is making ads. I feel like people want making ads. I feel like people want making ads. I feel like people want something authentic. How is marketing something authentic. How is marketing something authentic. How is marketing has it changed uh since you've been has it changed uh since you've been has it changed uh since you've been doing this where you're really trying to doing this where you're really trying to doing this where you're really trying to get people in through like what does it get people in through like what does it get people in through like what does it look like now? look like now? look like now? >> Yeah, it's a great question. I mean, >> Yeah, it's a great question. I mean, >> Yeah, it's a great question. I mean, it's all about social media and the it's all about social media and the it's all about social media and the algorithms to the digital channel, algorithms to the digital channel, algorithms to the digital channel, right? So, you could be hot as hell on right? So, you could be hot as hell on right? So, you could be hot as hell on Facebook one week and nothing the next. Facebook one week and nothing the next. Facebook one week and nothing the next. You got to kind of crack the code. Um You got to kind of crack the code. Um You got to kind of crack the code. Um the genius behind that sitting behind the genius behind that sitting behind the genius behind that sitting behind me, Brian Kgari, he's like phenomenal. me, Brian Kgari, he's like phenomenal. me, Brian Kgari, he's like phenomenal. If you want to talk marketing, he could If you want to talk marketing, he could If you want to talk marketing, he could talk you for hours. But reality is less talk you for hours. But reality is less talk you for hours. But reality is less direct mail, less TV, less radio, a lot direct mail, less TV, less radio, a lot direct mail, less TV, less radio, a lot of social and then a lot of instore, a of social and then a lot of instore, a of social and then a lot of instore, a lot of referral stuff so we can get lot of referral stuff so we can get lot of referral stuff so we can get things in front of our members to reward things in front of our members to reward things in front of our members to reward them for rec recommending our facility them for rec recommending our facility them for rec recommending our facility to their friends or family. And that's to their friends or family. And that's to their friends or family. And that's where you kind of hit the ground. And where you kind of hit the ground. And where you kind of hit the ground. And then just some outreach. You got to have then just some outreach. You got to have then just some outreach. You got to have some hustle. So, as you know, you got to some hustle. So, as you know, you got to some hustle. So, as you know, you got to get out in the community and create get out in the community and create get out in the community and create awareness because five blocks away awareness because five blocks away awareness because five blocks away somebody may never know you have a gym somebody may never know you have a gym somebody may never know you have a gym there because they don't drive that way. there because they don't drive that way. there because they don't drive that way. So, a lot of it's just handtoand too. So, a lot of it's just handtoand too. So, a lot of it's just handtoand too. But digital is probably the most But digital is probably the most But digital is probably the most important and you got to come through important and you got to come through important and you got to come through the social channels. You might find that the social channels. You might find that the social channels. You might find that Snapchat's crushing it this week for Snapchat's crushing it this week for Snapchat's crushing it this week for some reason, right? Then you slide over some reason, right? Then you slide over some reason, right? Then you slide over and and um you know, YouTube is crazy. and and um you know, YouTube is crazy. and and um you know, YouTube is crazy. So, you just have to kind of see what So, you just have to kind of see what So, you just have to kind of see what the eb and flow is. the eb and flow is. the eb and flow is. >> Any thoughts of collaborating similar to >> Any thoughts of collaborating similar to >> Any thoughts of collaborating similar to what you did back in the days with like what you did back in the days with like what you did back in the days with like a Magic Johnson gym? Like what's to stop a Magic Johnson gym? Like what's to stop a Magic Johnson gym? Like what's to stop you from collaborating with one of the you from collaborating with one of the you from collaborating with one of the largest largest largest >> health and fitness podcasts or one of >> health and fitness podcasts or one of >> health and fitness podcasts or one of the largest or one of the largest the largest or one of the largest the largest or one of the largest >> we could do it. Let's do it. >> we could do it. Let's do it. >> we could do it. Let's do it. >> I mean so no seriously like like I mean >> I mean so no seriously like like I mean >> I mean so no seriously like like I mean that I I have no idea how successful that I I have no idea how successful that I I have no idea how successful that strategy was back in the days where that strategy was back in the days where that strategy was back in the days where you partner with a big name in in sports you partner with a big name in in sports you partner with a big name in in sports like that and their names on it and it's like that and their names on it and it's like that and their names on it and it's a collab but 24-hour fitness is gym but a collab but 24-hour fitness is gym but a collab but 24-hour fitness is gym but it's you know a Magic Johnson or it's you know a Magic Johnson or it's you know a Magic Johnson or whatever. I mean, it seems like today's whatever. I mean, it seems like today's whatever. I mean, it seems like today's day and age, uh, celebrities are less day and age, uh, celebrities are less day and age, uh, celebrities are less the movie stars and the athletes and the movie stars and the athletes and the movie stars and the athletes and more YouTube stars, podcast, and like more YouTube stars, podcast, and like more YouTube stars, podcast, and like social media stars. What's to stop you social media stars. What's to stop you social media stars. What's to stop you from doing something like that? from doing something like that? from doing something like that? >> Nothing. I mean, it's definitely on the >> Nothing. I mean, it's definitely on the >> Nothing. I mean, it's definitely on the list. I mean, I didn't come into 24 with list. I mean, I didn't come into 24 with list. I mean, I didn't come into 24 with the new team saying, "Hey, let's get the new team saying, "Hey, let's get the new team saying, "Hey, let's get back to it." They told me we were back to it." They told me we were back to it." They told me we were getting a lot of phone calls from people getting a lot of phone calls from people getting a lot of phone calls from people who want to know if we could do who want to know if we could do who want to know if we could do something with you. And so, it's something with you. And so, it's something with you. And so, it's something for us to think about. Um, I something for us to think about. Um, I something for us to think about. Um, I know that Mark Wahlberg, as an example, know that Mark Wahlberg, as an example, know that Mark Wahlberg, as an example, is doing a cross promotion with EOS. is doing a cross promotion with EOS. is doing a cross promotion with EOS. He's gonna open up a couple municipal He's gonna open up a couple municipal He's gonna open up a couple municipal gyms with them, which I'm excited to gyms with them, which I'm excited to gyms with them, which I'm excited to see. see. see. >> Um, and happy for Mark, too. Great guy. >> Um, and happy for Mark, too. Great guy. >> Um, and happy for Mark, too. Great guy. Um, I think we'll probably do some Um, I think we'll probably do some Um, I think we'll probably do some things in time and be open-minded to things in time and be open-minded to things in time and be open-minded to what may be presented to us. what may be presented to us. what may be presented to us. >> U, we'll see what what comes. >> U, we'll see what what comes. >> U, we'll see what what comes. >> How did his run with F45 do? Because I >> How did his run with F45 do? Because I >> How did his run with F45 do? Because I know he did some with F45, too. Do you know he did some with F45, too. Do you know he did some with F45, too. Do you know if that was very successful or not? know if that was very successful or not? know if that was very successful or not? I think that they they were on fire for I think that they they were on fire for I think that they they were on fire for a bit of time and then they went public a bit of time and then they went public a bit of time and then they went public >> and they got in some trouble because >> and they got in some trouble because >> and they got in some trouble because their counting ended up not being what their counting ended up not being what their counting ended up not being what was reported and their stock got pounded was reported and their stock got pounded was reported and their stock got pounded and so they're been delisted and I know and so they're been delisted and I know and so they're been delisted and I know Mark's no longer involved at all with Mark's no longer involved at all with Mark's no longer involved at all with that and I think they're trying to come that and I think they're trying to come that and I think they're trying to come out of kind of a delisting to kind of out of kind of a delisting to kind of out of kind of a delisting to kind of resurrect the brand but I haven't heard resurrect the brand but I haven't heard resurrect the brand but I haven't heard who's going to get it and who's going to who's going to get it and who's going to who's going to get it and who's going to do it. do it. do it. >> How getting going back to 24 I mean >> How getting going back to 24 I mean >> How getting going back to 24 I mean obviously you love what you do because obviously you love what you do because obviously you love what you do because you're always doing it. you do a great you're always doing it. you do a great you're always doing it. you do a great job. But going back to 24, is there like job. But going back to 24, is there like job. But going back to 24, is there like a different fire where you're like, "Oh a different fire where you're like, "Oh a different fire where you're like, "Oh yeah, this is my this is my kid. Let's yeah, this is my this is my kid. Let's yeah, this is my this is my kid. Let's make this happen." make this happen." make this happen." >> Yeah. It's kind of like um the bones are >> Yeah. It's kind of like um the bones are >> Yeah. It's kind of like um the bones are there. So you get back and you meet there. So you get back and you meet there. So you get back and you meet people like, "How long you been here?" people like, "How long you been here?" people like, "How long you been here?" I've been here 25 years. I've been here I've been here 25 years. I've been here I've been here 25 years. I've been here 18 years. We we were in Elserto this 18 years. We we were in Elserto this 18 years. We we were in Elserto this morning and the kid there um says, "I've morning and the kid there um says, "I've morning and the kid there um says, "I've been here 16 years Tuesday." I'm like, been here 16 years Tuesday." I'm like, been here 16 years Tuesday." I'm like, "Damn, that's awesome." So there's a lot "Damn, that's awesome." So there's a lot "Damn, that's awesome." So there's a lot of people that have been loyal and stuck of people that have been loyal and stuck of people that have been loyal and stuck around a long time, which is really around a long time, which is really around a long time, which is really cool. The clubs are very familiar to me. cool. The clubs are very familiar to me. cool. The clubs are very familiar to me. I walk in and it's the same build out I walk in and it's the same build out I walk in and it's the same build out because back in the day when we were because back in the day when we were because back in the day when we were building Mikey and I was sitting I say building Mikey and I was sitting I say building Mikey and I was sitting I say look I want to build these clubs look I want to build these clubs look I want to build these clubs bulletproof where they can last the test bulletproof where they can last the test bulletproof where they can last the test of time because I don't want to come of time because I don't want to come of time because I don't want to come back and have to spend money again. And back and have to spend money again. And back and have to spend money again. And so I'm walking in these clubs and they so I'm walking in these clubs and they so I'm walking in these clubs and they stood the test of time. The locker rooms stood the test of time. The locker rooms stood the test of time. The locker rooms look great. The flooring is maintained. look great. The flooring is maintained. look great. The flooring is maintained. Uh we put metal on the walls if you Uh we put metal on the walls if you Uh we put metal on the walls if you remember. All that sheet metal's still remember. All that sheet metal's still remember. All that sheet metal's still there. I'm like the desk looks good. I there. I'm like the desk looks good. I there. I'm like the desk looks good. I go holy [ __ ] this thing worked. You know go holy [ __ ] this thing worked. You know go holy [ __ ] this thing worked. You know it lasted. it lasted. it lasted. >> It sure looks tired. We need to remodel >> It sure looks tired. We need to remodel >> It sure looks tired. We need to remodel it. And so we're in the middle and and u it. And so we're in the middle and and u it. And so we're in the middle and and u I was able to get Mike Feny to come back I was able to get Mike Feny to come back I was able to get Mike Feny to come back and so he's come back to help again. And and so he's come back to help again. And and so he's come back to help again. And David Roth has led the initiatives down David Roth has led the initiatives down David Roth has led the initiatives down there at 24 right now. So the two of there at 24 right now. So the two of there at 24 right now. So the two of them are all over these remodels and new them are all over these remodels and new them are all over these remodels and new locations. So it'll be a lot of fun to locations. So it'll be a lot of fun to locations. So it'll be a lot of fun to spend a lot of money and and uh see how spend a lot of money and and uh see how spend a lot of money and and uh see how the clubs react to all that we do. the clubs react to all that we do. the clubs react to all that we do. >> How about the careers in fitness? Uh you >> How about the careers in fitness? Uh you >> How about the careers in fitness? Uh you know uh going into fitness and making it know uh going into fitness and making it know uh going into fitness and making it your career. Uh I mean it some of my your career. Uh I mean it some of my your career. Uh I mean it some of my best memories are working in the gyms best memories are working in the gyms best memories are working in the gyms but even today if you talk uh I don't I but even today if you talk uh I don't I but even today if you talk uh I don't I don't know if a lot of people even don't know if a lot of people even don't know if a lot of people even realize like I can have a career in the realize like I can have a career in the realize like I can have a career in the gym industry like talk to that a little gym industry like talk to that a little gym industry like talk to that a little bit and maybe the opportunities for bit and maybe the opportunities for bit and maybe the opportunities for people. people. people. >> Yeah great I mean great question. So you >> Yeah great I mean great question. So you >> Yeah great I mean great question. So you know like you I love being in the gym so know like you I love being in the gym so know like you I love being in the gym so I mean that's kind of like I don't like I mean that's kind of like I don't like I mean that's kind of like I don't like being in the office so I'm a field being in the office so I'm a field being in the office so I'm a field person. I'm always out talking to person. I'm always out talking to person. I'm always out talking to everybody hanging out trying to get everybody hanging out trying to get everybody hanging out trying to get things done. If I walk in the club what things done. If I walk in the club what things done. If I walk in the club what do you need? I'll make sure you get do you need? I'll make sure you get do you need? I'll make sure you get taken care of. But I love being in in taken care of. But I love being in in taken care of. But I love being in in the field and I think that the industry the field and I think that the industry the field and I think that the industry is so rewarding because you're kind of is so rewarding because you're kind of is so rewarding because you're kind of like part of the community. You meet all like part of the community. You meet all like part of the community. You meet all your neighbors, everybody that works your neighbors, everybody that works your neighbors, everybody that works nearby, all the families. You get to nearby, all the families. You get to nearby, all the families. You get to know everybody and then it can earn a know everybody and then it can earn a know everybody and then it can earn a lot of a really really good income. lot of a really really good income. lot of a really really good income. >> You know, depending on what position >> You know, depending on what position >> You know, depending on what position you're in, whether you get into personal you're in, whether you get into personal you're in, whether you get into personal training or sales or management, your training or sales or management, your training or sales or management, your upper mobility to start making north of upper mobility to start making north of upper mobility to start making north of six figures, mid six figures is pretty six figures, mid six figures is pretty six figures, mid six figures is pretty >> pretty cool. And so it's a great >> pretty cool. And so it's a great >> pretty cool. And so it's a great business. It's a people business. I know business. It's a people business. I know business. It's a people business. I know that a lot of times when you talk to that a lot of times when you talk to that a lot of times when you talk to people now, they say kids don't have people now, they say kids don't have people now, they say kids don't have people skills anymore. They can't look people skills anymore. They can't look people skills anymore. They can't look in the eye. They they're down on the in the eye. They they're down on the in the eye. They they're down on the phone. They aren't doing the things they phone. They aren't doing the things they phone. They aren't doing the things they do. This is a business that breaks you do. This is a business that breaks you do. This is a business that breaks you away from all that. away from all that. away from all that. >> So like if you met my kids, all my kids >> So like if you met my kids, all my kids >> So like if you met my kids, all my kids are look in the eye. They can talk to are look in the eye. They can talk to are look in the eye. They can talk to you. They can hang out with you. You'll you. They can hang out with you. You'll you. They can hang out with you. You'll spend time with them. And there's a lot spend time with them. And there's a lot spend time with them. And there's a lot of their friends are the same. So, I of their friends are the same. So, I of their friends are the same. So, I think this industry is going to start to think this industry is going to start to think this industry is going to start to attract a lot of these younger kids and attract a lot of these younger kids and attract a lot of these younger kids and they're going to find their home and they're going to find their home and they're going to find their home and they're going to find success and they're going to find success and they're going to find success and they're going to spin out and open their they're going to spin out and open their they're going to spin out and open their own companies or they're going to ride own companies or they're going to ride own companies or they're going to ride along with guys like us to teach them along with guys like us to teach them along with guys like us to teach them the way and have a [ __ ] ton of fun. the way and have a [ __ ] ton of fun. the way and have a [ __ ] ton of fun. >> We were just talking about that because >> We were just talking about that because >> We were just talking about that because uh it's such a unique environment unless uh it's such a unique environment unless uh it's such a unique environment unless you've worked in a gym. Uh it's really you've worked in a gym. Uh it's really you've worked in a gym. Uh it's really hard to kind of understand like you got hard to kind of understand like you got hard to kind of understand like you got people showing up voluntarily to better people showing up voluntarily to better people showing up voluntarily to better themselves. So, they kind of already in themselves. So, they kind of already in themselves. So, they kind of already in this mental state of like, I'm going to this mental state of like, I'm going to this mental state of like, I'm going to I'm in this growth mindset. Then, people I'm in this growth mindset. Then, people I'm in this growth mindset. Then, people that work in gyms tend to love fitness. that work in gyms tend to love fitness. that work in gyms tend to love fitness. They tend to have better energy. You got They tend to have better energy. You got They tend to have better energy. You got music in the background. I can't think music in the background. I can't think music in the background. I can't think of a more fun kind of positive. You of a more fun kind of positive. You of a more fun kind of positive. You know, there's always, you know, places know, there's always, you know, places know, there's always, you know, places that maybe not so great, but generally that maybe not so great, but generally that maybe not so great, but generally speaking, it's one of the best in my speaking, it's one of the best in my speaking, it's one of the best in my niece just I just got her uh over at UFC niece just I just got her uh over at UFC niece just I just got her uh over at UFC gym by Oakidge over there. Don's running gym by Oakidge over there. Don's running gym by Oakidge over there. Don's running that club and you know me and Don go way that club and you know me and Don go way that club and you know me and Don go way back and she just got a job at the front back and she just got a job at the front back and she just got a job at the front desk and she's only 18 and I'm I'm desk and she's only 18 and I'm I'm desk and she's only 18 and I'm I'm telling I'm like this is the best telling I'm like this is the best telling I'm like this is the best environment for you to just be in. It's environment for you to just be in. It's environment for you to just be in. It's such a great but a lot of people don't such a great but a lot of people don't such a great but a lot of people don't realize that. They just have no idea. realize that. They just have no idea. realize that. They just have no idea. It's a great place to work. It's a great place to work. It's a great place to work. >> Well, I mean we're doing something >> Well, I mean we're doing something >> Well, I mean we're doing something positive. It's healthy, right? And so positive. It's healthy, right? And so positive. It's healthy, right? And so it's not a negative business where where it's not a negative business where where it's not a negative business where where a lot of people are in trying to sell a lot of people are in trying to sell a lot of people are in trying to sell something that they really don't need. something that they really don't need. something that they really don't need. But I'll I'll tell you a story while But I'll I'll tell you a story while But I'll I'll tell you a story while while we're here just to give you an while we're here just to give you an while we're here just to give you an idea of what the gym business can be idea of what the gym business can be idea of what the gym business can be like on a day. So, when I was in my very like on a day. So, when I was in my very like on a day. So, when I was in my very first gym, um, back in the day, first gym, um, back in the day, first gym, um, back in the day, receptionist buzzed my office cuz he receptionist buzzed my office cuz he receptionist buzzed my office cuz he used to buzz the office and pick up the used to buzz the office and pick up the used to buzz the office and pick up the phone. So, I pick up the phone. She phone. So, I pick up the phone. She phone. So, I pick up the phone. She goes, "There's a guy up here wants to goes, "There's a guy up here wants to goes, "There's a guy up here wants to see you." I'm like, "Uh, okay." Send him see you." I'm like, "Uh, okay." Send him see you." I'm like, "Uh, okay." Send him back. So, the door opens up and in walks back. So, the door opens up and in walks back. So, the door opens up and in walks this guy and it's Sunny Barker. Sunny this guy and it's Sunny Barker. Sunny this guy and it's Sunny Barker. Sunny Barker is the head of the Hell's Angels. Barker is the head of the Hell's Angels. Barker is the head of the Hell's Angels. >> He's got two big boys with him. >> He's got two big boys with him. >> He's got two big boys with him. >> And at that time, he'd come out and he >> And at that time, he'd come out and he >> And at that time, he'd come out and he had had to use the microphone on your had had to use the microphone on your had had to use the microphone on your throat to talk. throat to talk. throat to talk. >> So, he comes into my office, sits down, >> So, he comes into my office, sits down, >> So, he comes into my office, sits down, he goes, "I've been want you. I don't he goes, "I've been want you. I don't he goes, "I've been want you. I don't want to imitate his voice." He's like, want to imitate his voice." He's like, want to imitate his voice." He's like, "I've been watching you. I like what "I've been watching you. I like what "I've been watching you. I like what you're doing here. I want to send my you're doing here. I want to send my you're doing here. I want to send my people in here to train and I want a people in here to train and I want a people in here to train and I want a great rate." I'm like, "Uh, yes, sir. great rate." I'm like, "Uh, yes, sir. great rate." I'm like, "Uh, yes, sir. >> What do you want?" So, we we cut a deal. >> What do you want?" So, we we cut a deal. >> What do you want?" So, we we cut a deal. I think it was 300 bucks a year. And he I think it was 300 bucks a year. And he I think it was 300 bucks a year. And he says, "They're going to bring cash and says, "They're going to bring cash and says, "They're going to bring cash and you're going to take care of them." I you're going to take care of them." I you're going to take care of them." I said, "Yes, sir." And so, out the door said, "Yes, sir." And so, out the door said, "Yes, sir." And so, out the door he goes. I started getting six to eight he goes. I started getting six to eight he goes. I started getting six to eight people a day. 300 bucks. I'm here to see people a day. 300 bucks. I'm here to see people a day. 300 bucks. I'm here to see Mark. Sunny sent me in. And, you know, Mark. Sunny sent me in. And, you know, Mark. Sunny sent me in. And, you know, could be bikers, could be girls, could could be bikers, could be girls, could could be bikers, could be girls, could be everybody. And that went on for a be everybody. And that went on for a be everybody. And that went on for a decade, right? Every manager in behind decade, right? Every manager in behind decade, right? Every manager in behind me, like Vinnie Frell called me up, me, like Vinnie Frell called me up, me, like Vinnie Frell called me up, Sunny Ber's in his gym. No way. Like, Sunny Ber's in his gym. No way. Like, Sunny Ber's in his gym. No way. Like, take care of them. Yeah. 300 bucks. take care of them. Yeah. 300 bucks. take care of them. Yeah. 300 bucks. That's it. And and so I built this That's it. And and so I built this That's it. And and so I built this relationship with him where he would relationship with him where he would relationship with him where he would come in maybe every six months and check come in maybe every six months and check come in maybe every six months and check in. How's it going? How's your business? in. How's it going? How's your business? in. How's it going? How's your business? You're making money, doing well. And it You're making money, doing well. And it You're making money, doing well. And it was like crazy. So I have thousands of was like crazy. So I have thousands of was like crazy. So I have thousands of stories like that where you meet some of stories like that where you meet some of stories like that where you meet some of the most amazing people when you're the most amazing people when you're the most amazing people when you're sitting in your gym because everybody sitting in your gym because everybody sitting in your gym because everybody touches you at some point in the touches you at some point in the touches you at some point in the community. community. community. You're the perfect person to ask this, You're the perfect person to ask this, You're the perfect person to ask this, Mark. What makes a good general manager? Mark. What makes a good general manager? Mark. What makes a good general manager? You're running a club. You're running a club. You're running a club. >> Uh what are the characteristics of >> Uh what are the characteristics of >> Uh what are the characteristics of somebody that's going to run a somebody that's going to run a somebody that's going to run a successful club? successful club? successful club? >> Yeah, I mean the great GMs have >> Yeah, I mean the great GMs have >> Yeah, I mean the great GMs have charisma, charisma, charisma, >> right? People want to follow them and >> right? People want to follow them and >> right? People want to follow them and they have attention to detail and they they have attention to detail and they they have attention to detail and they care, right? They want their club to be care, right? They want their club to be care, right? They want their club to be clean. They want it to be clean. They want it to be clean. They want it to be wellmaintained. They care about their wellmaintained. They care about their wellmaintained. They care about their people. You know, they got their back. people. You know, they got their back. people. You know, they got their back. They want to support them. And then They want to support them. And then They want to support them. And then they're driven, right? Generally, they're driven, right? Generally, they're driven, right? Generally, they're really driven. and they want to they're really driven. and they want to they're really driven. and they want to make a good living and they want to grow make a good living and they want to grow make a good living and they want to grow and they want to excel. Um, obviously and they want to excel. Um, obviously and they want to excel. Um, obviously all the other things that you normally all the other things that you normally all the other things that you normally point to that they're bright and point to that they're bright and point to that they're bright and intuitive, you know, um, they've got intuitive, you know, um, they've got intuitive, you know, um, they've got street smarts and all that stuff, but street smarts and all that stuff, but street smarts and all that stuff, but generally you can teach a lot of things generally you can teach a lot of things generally you can teach a lot of things to people, but at the end of the day, I to people, but at the end of the day, I to people, but at the end of the day, I always say that charisma plays a pretty always say that charisma plays a pretty always say that charisma plays a pretty big role big role big role >> because the person who leads the >> because the person who leads the >> because the person who leads the environment is one you want to follow. M environment is one you want to follow. M environment is one you want to follow. M >> uh an observation that I've had just >> uh an observation that I've had just >> uh an observation that I've had just because I I've been in now the industry because I I've been in now the industry because I I've been in now the industry now over 20 something years and uh some now over 20 something years and uh some now over 20 something years and uh some of the best salespeople I've ever met in of the best salespeople I've ever met in of the best salespeople I've ever met in my entire life uh started selling gym my entire life uh started selling gym my entire life uh started selling gym memberships and now these people went on memberships and now these people went on memberships and now these people went on to sell homes or cars or get into loans to sell homes or cars or get into loans to sell homes or cars or get into loans or entrepreneurs and whatever field they or entrepreneurs and whatever field they or entrepreneurs and whatever field they go into they're the best at what they do go into they're the best at what they do go into they're the best at what they do but they learned uh how to sell with gym but they learned uh how to sell with gym but they learned uh how to sell with gym memberships. Now, my theory is that memberships. Now, my theory is that memberships. Now, my theory is that because I I see this all the time. I'm because I I see this all the time. I'm because I I see this all the time. I'm like, "Okay, here's pro this is probably like, "Okay, here's pro this is probably like, "Okay, here's pro this is probably why it's a fast sales cycle. So, you're why it's a fast sales cycle. So, you're why it's a fast sales cycle. So, you're practicing constantly and you're selling practicing constantly and you're selling practicing constantly and you're selling an idea. You're not selling some an idea. You're not selling some an idea. You're not selling some product. So, somebody's got to walk out product. So, somebody's got to walk out product. So, somebody's got to walk out with this idea. So, you got to get good with this idea. So, you got to get good with this idea. So, you got to get good and you got to practice a lot." That's and you got to practice a lot." That's and you got to practice a lot." That's my theory. What do you What do you my theory. What do you What do you my theory. What do you What do you think? think? think? >> I Yeah, I tell everybody that when they >> I Yeah, I tell everybody that when they >> I Yeah, I tell everybody that when they used to come to work for us, I used to used to come to work for us, I used to used to come to work for us, I used to always say, "Look, you know, one thing always say, "Look, you know, one thing always say, "Look, you know, one thing we're going to teach you to do is how to we're going to teach you to do is how to we're going to teach you to do is how to sell because you sell yourself every day sell because you sell yourself every day sell because you sell yourself every day in some way, and we're going to teach in some way, and we're going to teach in some way, and we're going to teach you how to sell yourself and be you how to sell yourself and be you how to sell yourself and be yourself." And that was always the way yourself." And that was always the way yourself." And that was always the way that we did the the sales training. Um, that we did the the sales training. Um, that we did the the sales training. Um, reality is is that as we could talk reality is is that as we could talk reality is is that as we could talk forever, I run into so many people all forever, I run into so many people all forever, I run into so many people all over the place that had once touched us over the place that had once touched us over the place that had once touched us and worked for us. Um, there's a GM for and worked for us. Um, there's a GM for and worked for us. Um, there's a GM for an NFL team that I was having a meeting an NFL team that I was having a meeting an NFL team that I was having a meeting with and when I left the room, he says, with and when I left the room, he says, with and when I left the room, he says, "By the way, I want to thank you." I'm "By the way, I want to thank you." I'm "By the way, I want to thank you." I'm like, "Oh, you're welcome. you know, and like, "Oh, you're welcome. you know, and like, "Oh, you're welcome. you know, and I want to thank you because I put myself I want to thank you because I put myself I want to thank you because I put myself through college working for you as a through college working for you as a through college working for you as a personal trainer and then I got a job as personal trainer and then I got a job as personal trainer and then I got a job as an intern here and now I'm the GM an intern here and now I'm the GM an intern here and now I'm the GM running this NFL team. So, you get stuff running this NFL team. So, you get stuff running this NFL team. So, you get stuff like that. But, um, selling is super like that. But, um, selling is super like that. But, um, selling is super important, I think, for life and it's a important, I think, for life and it's a important, I think, for life and it's a skill you need to learn and if you're skill you need to learn and if you're skill you need to learn and if you're great at it, great at it, great at it, >> you always follow the best salespeople, >> you always follow the best salespeople, >> you always follow the best salespeople, right? They're just so charismatic and right? They're just so charismatic and right? They're just so charismatic and they're the person that seems to have a they're the person that seems to have a they're the person that seems to have a pi piper ability to get people to go pi piper ability to get people to go pi piper ability to get people to go wherever they go. wherever they go. wherever they go. >> It'd be such a cool exercise. We do this >> It'd be such a cool exercise. We do this >> It'd be such a cool exercise. We do this sometimes. we reminisce of all the sometimes. we reminisce of all the sometimes. we reminisce of all the friends that we built working at 24 uh friends that we built working at 24 uh friends that we built working at 24 uh underneath you and I mean just between underneath you and I mean just between underneath you and I mean just between the three of us we could probably count the three of us we could probably count the three of us we could probably count 20 people that are all like 20 people that are all like 20 people that are all like multi-millionaires that have gone on multi-millionaires that have gone on multi-millionaires that have gone on it's just it would be so such a fun it's just it would be so such a fun it's just it would be so such a fun exercise to see how many of those people exercise to see how many of those people exercise to see how many of those people that are attached to you know like the that are attached to you know like the that are attached to you know like the the Kevin Bacon of fitness you know the Kevin Bacon of fitness you know the Kevin Bacon of fitness you know >> I appreciate that >> I appreciate that >> I appreciate that >> I'll be >> I'll be >> I'll be for sure for sure for sure >> no it really it feels like that you I >> no it really it feels like that you I >> no it really it feels like that you I was uh telling a story to the the staff. was uh telling a story to the the staff. was uh telling a story to the the staff. So, we're we're we're 11 years we've So, we're we're we're 11 years we've So, we're we're we're 11 years we've been doing this now and u 10 years in a been doing this now and u 10 years in a been doing this now and u 10 years in a row we've been able to uh grow and out row we've been able to uh grow and out row we've been able to uh grow and out compete the prior year every single compete the prior year every single compete the prior year every single year. Uh last year was the first year. Uh last year was the first year. Uh last year was the first difficult year we had and we're looking difficult year we had and we're looking difficult year we had and we're looking at numbers from the prior year and I'm at numbers from the prior year and I'm at numbers from the prior year and I'm with the all the department heads and with the all the department heads and with the all the department heads and talking to them and uh you know it's talking to them and uh you know it's talking to them and uh you know it's like oh this is going to be such a tough like oh this is going to be such a tough like oh this is going to be such a tough month and I I shared the story of what month and I I shared the story of what month and I I shared the story of what you did for the Hawaii month. You took a you did for the Hawaii month. You took a you did for the Hawaii month. You took a time of the year that was the worst time time of the year that was the worst time time of the year that was the worst time and flipped it on its head end being, and flipped it on its head end being, and flipped it on its head end being, you know, for I don't know how many you know, for I don't know how many you know, for I don't know how many decades it continued to be the biggest. decades it continued to be the biggest. decades it continued to be the biggest. When you think of and I the least the When you think of and I the least the When you think of and I the least the crunch UFC in 24, what are some of the crunch UFC in 24, what are some of the crunch UFC in 24, what are some of the most proudest like business strategies most proudest like business strategies most proudest like business strategies that you've implemented um when you look that you've implemented um when you look that you've implemented um when you look back that like that and that has to I back that like that and that has to I back that like that and that has to I would think would be one of them that would think would be one of them that would think would be one of them that like that's so impressive to me. like that's so impressive to me. like that's so impressive to me. >> No, I think I think ancillary like >> No, I think I think ancillary like >> No, I think I think ancillary like bringing in retail personal training bringing in retail personal training bringing in retail personal training supplements. I mean Neil Spruce and and supplements. I mean Neil Spruce and and supplements. I mean Neil Spruce and and he did Apex Fit. So he's phenomenal. So he did Apex Fit. So he's phenomenal. So he did Apex Fit. So he's phenomenal. So you get Neil attached to you. He helps you get Neil attached to you. He helps you get Neil attached to you. He helps the trainers become educated on how to the trainers become educated on how to the trainers become educated on how to help people understand how to fuel their help people understand how to fuel their help people understand how to fuel their body when they exercise. So it's really body when they exercise. So it's really body when they exercise. So it's really important. So I think the ancillary was important. So I think the ancillary was important. So I think the ancillary was really important. And then I think really important. And then I think really important. And then I think attention to detail inside the facility attention to detail inside the facility attention to detail inside the facility right from all components. The way you right from all components. The way you right from all components. The way you equip it, the way you design it. You equip it, the way you design it. You equip it, the way you design it. You know Mike Feny played a huge role in all know Mike Feny played a huge role in all know Mike Feny played a huge role in all that. did a phenomenal job for us and that. did a phenomenal job for us and that. did a phenomenal job for us and and we'd sit there for hours in meetings and we'd sit there for hours in meetings and we'd sit there for hours in meetings just to figure out that that piece and just to figure out that that piece and just to figure out that that piece and then the amenities you wanted. Do you then the amenities you wanted. Do you then the amenities you wanted. Do you want a pool? want a pool? want a pool? >> Do you want a basketball court? Do you >> Do you want a basketball court? Do you >> Do you want a basketball court? Do you want raetball? Do you want squash? Do want raetball? Do you want squash? Do want raetball? Do you want squash? Do you want a big group X room? How do you you want a big group X room? How do you you want a big group X room? How do you design your facility so it meets the design your facility so it meets the design your facility so it meets the community that you serve and how big do community that you serve and how big do community that you serve and how big do you need to be? And and and all the you need to be? And and and all the you need to be? And and and all the nuances that come in. I mean, how big is nuances that come in. I mean, how big is nuances that come in. I mean, how big is your damn parking lot? Because the your damn parking lot? Because the your damn parking lot? Because the parking lot often control the success of parking lot often control the success of parking lot often control the success of your business. If you had a 100 car your business. If you had a 100 car your business. If you had a 100 car parks, you were not going to be a high parks, you were not going to be a high parks, you were not going to be a high volume club. But if you had 400, you volume club. But if you had 400, you volume club. But if you had 400, you could be a very high volume club and do could be a very high volume club and do could be a very high volume club and do 2500 to 3,000 workouts a day. 2500 to 3,000 workouts a day. 2500 to 3,000 workouts a day. >> When did you guys figure out that people >> When did you guys figure out that people >> When did you guys figure out that people would rather watch people working out would rather watch people working out would rather watch people working out than TV while doing cardio? Cuz that's than TV while doing cardio? Cuz that's than TV while doing cardio? Cuz that's that's like a big deal. No, that's like a big deal. No, that's like a big deal. No, >> you're right. That's like when did you >> you're right. That's like when did you >> you're right. That's like when did you guys figure that out? How'd you piece guys figure that out? How'd you piece guys figure that out? How'd you piece that? Because you're in the gym all the that? Because you're in the gym all the that? Because you're in the gym all the time. You're like, "Wait a minute. time. You're like, "Wait a minute. time. You're like, "Wait a minute. People like to go watch People like to go watch People like to go watch >> Well, I mean you're in the gym, you kind >> Well, I mean you're in the gym, you kind >> Well, I mean you're in the gym, you kind of figured out." But we did this study of figured out." But we did this study of figured out." But we did this study and the most successful clubs that we and the most successful clubs that we and the most successful clubs that we had had mezzanines. had had mezzanines. had had mezzanines. >> Oh. >> Oh. >> Oh. >> And I was like, "Holy shit." So we >> And I was like, "Holy shit." So we >> And I was like, "Holy shit." So we started building all our clubs with started building all our clubs with started building all our clubs with mezan mezan mezan and then everybody's like yeah I love and then everybody's like yeah I love and then everybody's like yeah I love sitting up watch everybody work out and sitting up watch everybody work out and sitting up watch everybody work out and I got TVs and that was the thing and so I got TVs and that was the thing and so I got TVs and that was the thing and so even today I'm walking in a lot of clubs even today I'm walking in a lot of clubs even today I'm walking in a lot of clubs telling guys you know why we built that telling guys you know why we built that telling guys you know why we built that mezzanine no why'd you do that I walk mezzanine no why'd you do that I walk mezzanine no why'd you do that I walk them through because we did this focus them through because we did this focus them through because we did this focus group survey and study that our best group survey and study that our best group survey and study that our best successful clubs had mezzanines and so successful clubs had mezzanines and so successful clubs had mezzanines and so that's how we started doing more of that that's how we started doing more of that that's how we started doing more of that kind of a two-tier even clubs that kind of a two-tier even clubs that kind of a two-tier even clubs that didn't have mezzines like our San Ramon didn't have mezzines like our San Ramon didn't have mezzines like our San Ramon club I put like a catwalk in it so I I club I put like a catwalk in it so I I club I put like a catwalk in it so I I elevated up put a catwalk all the way elevated up put a catwalk all the way elevated up put a catwalk all the way across like 60,000 foot facility and across like 60,000 foot facility and across like 60,000 foot facility and then builds a little cardio area in the then builds a little cardio area in the then builds a little cardio area in the back so you could look out walk around back so you could look out walk around back so you could look out walk around and that club was number one in the and that club was number one in the and that club was number one in the company for years and years and years if company for years and years and years if company for years and years and years if you ever been in Santa Monica near the you ever been in Santa Monica near the you ever been in Santa Monica near the corporate office that had that catwalk corporate office that had that catwalk corporate office that had that catwalk in the middle. in the middle. in the middle. >> What I mean that's just a big since >> What I mean that's just a big since >> What I mean that's just a big since again people don't realize that that's a again people don't realize that that's a again people don't realize that that's a big deal but gyms back in the day cardio big deal but gyms back in the day cardio big deal but gyms back in the day cardio didn't look at anything. It was TVs and didn't look at anything. It was TVs and didn't look at anything. It was TVs and then that switch made a a really really then that switch made a a really really then that switch made a a really really big difference. Uh, are there anything big difference. Uh, are there anything big difference. Uh, are there anything else that you could think of? Like, else that you could think of? Like, else that you could think of? Like, okay, here's another one. Gyms back in okay, here's another one. Gyms back in okay, here's another one. Gyms back in the day used to have rooms. Free weight the day used to have rooms. Free weight the day used to have rooms. Free weight room, machine room, cardio room. Now room, machine room, cardio room. Now room, machine room, cardio room. Now it's like, keep it all open. What made it's like, keep it all open. What made it's like, keep it all open. What made you guys figure that out? Was it just you guys figure that out? Was it just you guys figure that out? Was it just >> Well, in the early days, you know, you >> Well, in the early days, you know, you >> Well, in the early days, you know, you compartmentalize because people are compartmentalize because people are compartmentalize because people are intimidated. It's kind of like the UFC intimidated. It's kind of like the UFC intimidated. It's kind of like the UFC when we first started. People walk in when we first started. People walk in when we first started. People walk in like, I don't want to go there because like, I don't want to go there because like, I don't want to go there because I'm going to get my face beat out. Like, I'm going to get my face beat out. Like, I'm going to get my face beat out. Like, no, we don't do any fighting here. We no, we don't do any fighting here. We no, we don't do any fighting here. We train. And then they go, oh, this is train. And then they go, oh, this is train. And then they go, oh, this is amazing. And they bring their friends amazing. And they bring their friends amazing. And they bring their friends and family. But in the early days, you and family. But in the early days, you and family. But in the early days, you had a wall around the freeways cuz women had a wall around the freeways cuz women had a wall around the freeways cuz women wouldn't want to go in there. They'd wouldn't want to go in there. They'd wouldn't want to go in there. They'd look and go, "Oh no, I don't want to go look and go, "Oh no, I don't want to go look and go, "Oh no, I don't want to go with those big bodybuilder guys." And with those big bodybuilder guys." And with those big bodybuilder guys." And then the the women wanted their own then the the women wanted their own then the the women wanted their own little section and everything was kind little section and everything was kind little section and everything was kind of boxed. And then you started to of boxed. And then you started to of boxed. And then you started to recognize that, wait a minute, women are recognize that, wait a minute, women are recognize that, wait a minute, women are now moving around. They're going to now moving around. They're going to now moving around. They're going to every area. Let's just open it up. And every area. Let's just open it up. And every area. Let's just open it up. And then it was a lot easier to reconfigure then it was a lot easier to reconfigure then it was a lot easier to reconfigure your club because you can pick up and your club because you can pick up and your club because you can pick up and move it. If you want to move your free move it. If you want to move your free move it. If you want to move your free weights to one area and select, you weights to one area and select, you weights to one area and select, you could do that where when you could do that where when you could do that where when you compartmentalize, it was a little bit compartmentalize, it was a little bit compartmentalize, it was a little bit tougher to do it. tougher to do it. tougher to do it. >> And then mirrors played a big role, >> And then mirrors played a big role, >> And then mirrors played a big role, right? right? right? >> Yeah. So where do you put the mirrors as >> Yeah. So where do you put the mirrors as >> Yeah. So where do you put the mirrors as you do your dumbbells and as you do your you do your dumbbells and as you do your you do your dumbbells and as you do your squat racks etc. And how you do the squat racks etc. And how you do the squat racks etc. And how you do the placement of that was a big part of it placement of that was a big part of it placement of that was a big part of it too because when we compartmentalized we too because when we compartmentalized we too because when we compartmentalized we got a lot of mirrors around the walls. got a lot of mirrors around the walls. got a lot of mirrors around the walls. When we opened it up everything faced When we opened it up everything faced When we opened it up everything faced the the outside of the building and then the the outside of the building and then the the outside of the building and then you had to run mirrors in the middle if you had to run mirrors in the middle if you had to run mirrors in the middle if you wanted people to be able to see you wanted people to be able to see you wanted people to be able to see themselves. themselves. themselves. >> Oh wow. How how long have you been doing >> Oh wow. How how long have you been doing >> Oh wow. How how long have you been doing what did you call the the test gym what did you call the the test gym what did you call the the test gym that's by your house? How long have you that's by your house? How long have you that's by your house? How long have you been doing that for? Were you like been doing that for? Were you like been doing that for? Were you like >> most of my career I've been making >> most of my career I've been making >> most of my career I've been making something up. Yeah. Like we did the UFC something up. Yeah. Like we did the UFC something up. Yeah. Like we did the UFC and conquered the first one was right by and conquered the first one was right by and conquered the first one was right by my home. I lived in Lafayette at the my home. I lived in Lafayette at the my home. I lived in Lafayette at the time. I'm like we're going to open up time. I'm like we're going to open up time. I'm like we're going to open up right by the house and Jim lived there right by the house and Jim lived there right by the house and Jim lived there too. Mike was close by. So that was our too. Mike was close by. So that was our too. Mike was close by. So that was our our beta and we basically tested that our beta and we basically tested that our beta and we basically tested that out forever and ever. out forever and ever. out forever and ever. >> I didn't realize you do that. >> I didn't realize you do that. >> I didn't realize you do that. >> One thing that I noticed Mark and you're >> One thing that I noticed Mark and you're >> One thing that I noticed Mark and you're the guy again the guy to ask is you know the guy again the guy to ask is you know the guy again the guy to ask is you know there's gyms that feel so dark and then there's gyms that feel so dark and then there's gyms that feel so dark and then there's gyms that have natural light and there's gyms that have natural light and there's gyms that have natural light and it for me it makes a big difference to it for me it makes a big difference to it for me it makes a big difference to feel like there's natural light coming feel like there's natural light coming feel like there's natural light coming in. Is that something now that that's in. Is that something now that that's in. Is that something now that that's being paid attention to? I think it's being paid attention to? I think it's being paid attention to? I think it's super important. I mean, I like a lot of super important. I mean, I like a lot of super important. I mean, I like a lot of glass, uh, skylights, if I can get it. glass, uh, skylights, if I can get it. glass, uh, skylights, if I can get it. >> I think it's super important. Um, some >> I think it's super important. Um, some >> I think it's super important. Um, some of the clubs today are a lot of of the clubs today are a lot of of the clubs today are a lot of lighting. If you've noticed, they're lighting. If you've noticed, they're lighting. If you've noticed, they're putting in all kinds of disco lighting putting in all kinds of disco lighting putting in all kinds of disco lighting and and crazy equipment, a lot of and and crazy equipment, a lot of and and crazy equipment, a lot of mirrors, a lot of shiny stuff. I think mirrors, a lot of shiny stuff. I think mirrors, a lot of shiny stuff. I think that the Gen Z crowd may like that. Not that the Gen Z crowd may like that. Not that the Gen Z crowd may like that. Not for me. I mean, not not I don't want to for me. I mean, not not I don't want to for me. I mean, not not I don't want to come in and feel like I'm in Vegas, you come in and feel like I'm in Vegas, you come in and feel like I'm in Vegas, you know, hanging out in my gym, but maybe know, hanging out in my gym, but maybe know, hanging out in my gym, but maybe once in a while. Um, but yeah, I think once in a while. Um, but yeah, I think once in a while. Um, but yeah, I think that light is really important. Natural that light is really important. Natural that light is really important. Natural light is really important. That's why we light is really important. That's why we light is really important. That's why we didn't do a lot of basement space. Get didn't do a lot of basement space. Get didn't do a lot of basement space. Get offered basement all the time. We'll put offered basement all the time. We'll put offered basement all the time. We'll put you in the basement. I'm not going there you in the basement. I'm not going there you in the basement. I'm not going there because you're going into a dungeon and because you're going into a dungeon and because you're going into a dungeon and people don't want to work out in a people don't want to work out in a people don't want to work out in a dungeon. They might grind. You know, dungeon. They might grind. You know, dungeon. They might grind. You know, they might you might get that lifter to they might you might get that lifter to they might you might get that lifter to go in there, but but the female audience go in there, but but the female audience go in there, but but the female audience isn't going to drop down into that isn't going to drop down into that isn't going to drop down into that dungeon. It's not going to happen. dungeon. It's not going to happen. dungeon. It's not going to happen. >> No. Why Why Mark? Why haven't you >> No. Why Why Mark? Why haven't you >> No. Why Why Mark? Why haven't you retired? Why do you keep doing this? You retired? Why do you keep doing this? You retired? Why do you keep doing this? You got all the money you want. You're got all the money you want. You're got all the money you want. You're successful. You could totally drop out successful. You could totally drop out successful. You could totally drop out and be like, "Whatever. Why not? Why?" and be like, "Whatever. Why not? Why?" and be like, "Whatever. Why not? Why?" >> Yeah. I get that asked a bunch of times. >> Yeah. I get that asked a bunch of times. >> Yeah. I get that asked a bunch of times. I I mean when I left Crunch and I said, I I mean when I left Crunch and I said, I I mean when I left Crunch and I said, "Okay, I mean maybe I'm just going to "Okay, I mean maybe I'm just going to "Okay, I mean maybe I'm just going to take a time out and I got a bunch of take a time out and I got a bunch of take a time out and I got a bunch of stuff all over the world that I'm still stuff all over the world that I'm still stuff all over the world that I'm still owning and operating in multiple owning and operating in multiple owning and operating in multiple countries." Um I told my wife, I said, countries." Um I told my wife, I said, countries." Um I told my wife, I said, "Uh, you know, I got this opportunity "Uh, you know, I got this opportunity "Uh, you know, I got this opportunity with 24." And and she's like, "You with 24." And and she's like, "You with 24." And and she's like, "You should do it." She got excited like, should do it." She got excited like, should do it." She got excited like, "What? Really?" She goes, "Yeah, get "What? Really?" She goes, "Yeah, get "What? Really?" She goes, "Yeah, get that back. I got to do it." So she was that back. I got to do it." So she was that back. I got to do it." So she was behind me. I was like, "Wow." Okay. behind me. I was like, "Wow." Okay. behind me. I was like, "Wow." Okay. Well, after it and she's been the most Well, after it and she's been the most Well, after it and she's been the most happy like you're out of the house. Get happy like you're out of the house. Get happy like you're out of the house. Get the hell out of here. the hell out of here. the hell out of here. go do work, get back in a few days and go do work, get back in a few days and go do work, get back in a few days and let me do my thing. But yeah, she's been let me do my thing. But yeah, she's been let me do my thing. But yeah, she's been super supportive. And then I've got four super supportive. And then I've got four super supportive. And then I've got four kids between 17 and 24. And they were kids between 17 and 24. And they were kids between 17 and 24. And they were all young when I left the company. And all young when I left the company. And all young when I left the company. And they watched me build crunch. And they watched me build crunch. And they watched me build crunch. And they're all doing different things. None they're all doing different things. None they're all doing different things. None of them are in the fitness industry, so of them are in the fitness industry, so of them are in the fitness industry, so to speak. I got one in college, one in to speak. I got one in college, one in to speak. I got one in college, one in high school. My oldest son, Mason, high school. My oldest son, Mason, high school. My oldest son, Mason, selling real estate in Dubai of all selling real estate in Dubai of all selling real estate in Dubai of all places. places. places. Really cool for him. My daughter's doing Really cool for him. My daughter's doing Really cool for him. My daughter's doing what most girls these days, you know, go what most girls these days, you know, go what most girls these days, you know, go to do social media and modeling. She's to do social media and modeling. She's to do social media and modeling. She's been, if you look at Nike, she's all been, if you look at Nike, she's all been, if you look at Nike, she's all over Nike. They've been hiring like over Nike. They've been hiring like over Nike. They've been hiring like crazy. So, she's been doing a lot of crazy. So, she's been doing a lot of crazy. So, she's been doing a lot of modeling and she finished playing modeling and she finished playing modeling and she finished playing basketball Cal and she's kind of said basketball Cal and she's kind of said basketball Cal and she's kind of said that's on my bucket list. I'm still that's on my bucket list. I'm still that's on my bucket list. I'm still young. I'm 22. I want to do a little bit young. I'm 22. I want to do a little bit young. I'm 22. I want to do a little bit of modeling. So, but long story short is of modeling. So, but long story short is of modeling. So, but long story short is now for them to maybe eventually get now for them to maybe eventually get now for them to maybe eventually get involved in the business and and have a involved in the business and and have a involved in the business and and have a chance in their 20s like I did when I chance in their 20s like I did when I chance in their 20s like I did when I started to um learn a little bit about started to um learn a little bit about started to um learn a little bit about fitness and see if it's something that fitness and see if it's something that fitness and see if it's something that some of them want to do. some of them want to do. some of them want to do. >> I feel like that would be the dream. The >> I feel like that would be the dream. The >> I feel like that would be the dream. The dream would be dad and be able to find a dream would be dad and be able to find a dream would be dad and be able to find a way to build something to where you guys way to build something to where you guys way to build something to where you guys can all stay connected and work can all stay connected and work can all stay connected and work together. when you were when you were together. when you were when you were together. when you were when you were scaling and growing like that and they scaling and growing like that and they scaling and growing like that and they were young. Were you were you able cuz I were young. Were you were you able cuz I were young. Were you were you able cuz I feel like you've you've also been a very feel like you've you've also been a very feel like you've you've also been a very present father at least from from afar present father at least from from afar present father at least from from afar what it looks like it looks like you get what it looks like it looks like you get what it looks like it looks like you get to go go to a lot of games and you don't to go go to a lot of games and you don't to go go to a lot of games and you don't miss a lot. So the fact that you've been miss a lot. So the fact that you've been miss a lot. So the fact that you've been able to build these things and still be able to build these things and still be able to build these things and still be able to do that. How did you do that? able to do that. How did you do that? able to do that. How did you do that? Did you just did you make a rule Did you just did you make a rule Did you just did you make a rule yourself hey when they get to a certain yourself hey when they get to a certain yourself hey when they get to a certain age I'm going to do only this much or age I'm going to do only this much or age I'm going to do only this much or I'm going to like how did you how did I'm going to like how did you how did I'm going to like how did you how did you structure that? you structure that? you structure that? >> Yeah. No, great question. I mean, you >> Yeah. No, great question. I mean, you >> Yeah. No, great question. I mean, you know, when we we sold in '05 and I kind know, when we we sold in '05 and I kind know, when we we sold in '05 and I kind of stepped out for a little bit before of stepped out for a little bit before of stepped out for a little bit before we built the other brands, you know, the we built the other brands, you know, the we built the other brands, you know, the kids were young and we had a couple more kids were young and we had a couple more kids were young and we had a couple more after that. And so, I love being with my after that. And so, I love being with my after that. And so, I love being with my kids. And so, I made it important as kids. And so, I made it important as kids. And so, I made it important as part of my DNA is that I'm going to be part of my DNA is that I'm going to be part of my DNA is that I'm going to be there for them first. And so, I would there for them first. And so, I would there for them first. And so, I would work as hard as I could and then get work as hard as I could and then get work as hard as I could and then get home and be there for their games and home and be there for their games and home and be there for their games and take them places. So, take them places. So, take them places. So, >> my son, my daughter, they played club >> my son, my daughter, they played club >> my son, my daughter, they played club sports. I took them all over the sports. I took them all over the sports. I took them all over the country. I would work on the phone and country. I would work on the phone and country. I would work on the phone and work on my computer in breaks and I work on my computer in breaks and I work on my computer in breaks and I would talk to people, but I was always would talk to people, but I was always would talk to people, but I was always there with them and traveling and there with them and traveling and there with them and traveling and hanging out and going to their games hanging out and going to their games hanging out and going to their games making sure I didn't miss anything. Um, making sure I didn't miss anything. Um, making sure I didn't miss anything. Um, >> I think I think this plays uh I was >> I think I think this plays uh I was >> I think I think this plays uh I was asking you about loyalty earlier. I asking you about loyalty earlier. I asking you about loyalty earlier. I think this might be one of the factors think this might be one of the factors think this might be one of the factors cuz people have said about you that you cuz people have said about you that you cuz people have said about you that you value their families value their families value their families >> whereas sometimes you work with people >> whereas sometimes you work with people >> whereas sometimes you work with people that are really driven and it's like you that are really driven and it's like you that are really driven and it's like you got to sacrifice your time with your got to sacrifice your time with your got to sacrifice your time with your kids. Uh whereas what I've heard from kids. Uh whereas what I've heard from kids. Uh whereas what I've heard from people is like oh no, he he he cares. He people is like oh no, he he he cares. He people is like oh no, he he he cares. He wants you to be with your family. Yeah, wants you to be with your family. Yeah, wants you to be with your family. Yeah, I mean I I'm a big family guy, so I'm I mean I I'm a big family guy, so I'm I mean I I'm a big family guy, so I'm constantly asking, "How are your kids? constantly asking, "How are your kids? constantly asking, "How are your kids? How's your wife? How's your family? How's your wife? How's your family? How's your wife? How's your family? What's going on in life? How are your What's going on in life? How are your What's going on in life? How are your parents?" And if somebody says, "Look, parents?" And if somebody says, "Look, parents?" And if somebody says, "Look, my my boy's playing a soccer game on my my boy's playing a soccer game on my my boy's playing a soccer game on Friday. It's a state game." Well, you're Friday. It's a state game." Well, you're Friday. It's a state game." Well, you're not working. Get the hell out of here. not working. Get the hell out of here. not working. Get the hell out of here. You know, go do what you need to do. And You know, go do what you need to do. And You know, go do what you need to do. And I I think it's important that family is I I think it's important that family is I I think it's important that family is super important. You want to be you want super important. You want to be you want super important. You want to be you want to be good at work. You want to be great to be good at work. You want to be great to be good at work. You want to be great at home, right? And you want to be as at home, right? And you want to be as at home, right? And you want to be as good as you possibly can be in your good as you possibly can be in your good as you possibly can be in your community. So, I'm always preaching that community. So, I'm always preaching that community. So, I'm always preaching that be great at home. That's super important be great at home. That's super important be great at home. That's super important because if you're balanced at home, because if you're balanced at home, because if you're balanced at home, you're kicking ass at work. you're kicking ass at work. you're kicking ass at work. >> Agreed. If you're a mess at home, you're >> Agreed. If you're a mess at home, you're >> Agreed. If you're a mess at home, you're not kicking ass. I'm not going to work. not kicking ass. I'm not going to work. not kicking ass. I'm not going to work. >> Do you have a nemesis? Do you have >> Do you have a nemesis? Do you have >> Do you have a nemesis? Do you have somebody you're like, "Oh, yeah. I I somebody you're like, "Oh, yeah. I I somebody you're like, "Oh, yeah. I I can't I want to crush that company. I can't I want to crush that company. I can't I want to crush that company. I want to just out compete them." want to just out compete them." want to just out compete them." >> Yeah. I mean, good question. Uh I've had >> Yeah. I mean, good question. Uh I've had >> Yeah. I mean, good question. Uh I've had them over the years and and I felt like them over the years and and I felt like them over the years and and I felt like I did crush them, so I'm happy about I did crush them, so I'm happy about I did crush them, so I'm happy about that. that. that. >> But right now, I'm friendly with >> But right now, I'm friendly with >> But right now, I'm friendly with everybody. Okay. I was on the phone with everybody. Okay. I was on the phone with everybody. Okay. I was on the phone with um Jim Rolley yesterday and he probably um Jim Rolley yesterday and he probably um Jim Rolley yesterday and he probably hates me saying this, but you know Jim, hates me saying this, but you know Jim, hates me saying this, but you know Jim, you know Jim's like a little bit uptight you know Jim's like a little bit uptight you know Jim's like a little bit uptight that I left Crunch and ran over and that I left Crunch and ran over and that I left Crunch and ran over and bought 24. He's like, "Why the [ __ ] did bought 24. He's like, "Why the [ __ ] did bought 24. He's like, "Why the [ __ ] did you do that?" you do that?" you do that?" Oh [ __ ] man. It's my baby. Why can't I Oh [ __ ] man. It's my baby. Why can't I Oh [ __ ] man. It's my baby. Why can't I have it back? It's not fair to say why' have it back? It's not fair to say why' have it back? It's not fair to say why' I do it. But he said, "A lot of the a I do it. But he said, "A lot of the a I do it. But he said, "A lot of the a lot of the crunch guys are are like, lot of the crunch guys are are like, lot of the crunch guys are are like, "How could Mark do that to you? How "How could Mark do that to you? How "How could Mark do that to you? How could he run over to 24?" And Jim's could he run over to 24?" And Jim's could he run over to 24?" And Jim's like, "Well, you don't know Mark like I like, "Well, you don't know Mark like I like, "Well, you don't know Mark like I know Mark, right?" And I said to him, I know Mark, right?" And I said to him, I know Mark, right?" And I said to him, I said, 'Well, just let them know that said, 'Well, just let them know that said, 'Well, just let them know that we're not going to be $9.99. We're going we're not going to be $9.99. We're going we're not going to be $9.99. We're going to hopefully be a little bit higher to hopefully be a little bit higher to hopefully be a little bit higher pricing. They're going to look at us not pricing. They're going to look at us not pricing. They're going to look at us not as a direct competitor, but let them all as a direct competitor, but let them all as a direct competitor, but let them all know that they piss me off. I'm going to know that they piss me off. I'm going to know that they piss me off. I'm going to [ __ ] come after. [ __ ] come after. [ __ ] come after. And he started laughing. I know. I know. And he started laughing. I know. I know. And he started laughing. I know. I know. So, don't think they're going to open up So, don't think they're going to open up So, don't think they're going to open up next door to me and I'm not going to next door to me and I'm not going to next door to me and I'm not going to counter. counter. counter. >> They're going to build something right >> They're going to build something right >> They're going to build something right next to put them out of [ __ ] next to put them out of [ __ ] next to put them out of [ __ ] business. So, business. So, business. So, >> be nice in the sandbox. Play nice and >> be nice in the sandbox. Play nice and >> be nice in the sandbox. Play nice and we'll play nice. Have you had Okay, so we'll play nice. Have you had Okay, so we'll play nice. Have you had Okay, so you have you had uh again, have you you you have you had uh again, have you you you have you had uh again, have you you come off so calm, cool? Have you have come off so calm, cool? Have you have come off so calm, cool? Have you have you done anything after a win, a you done anything after a win, a you done anything after a win, a conquer, a squash to someone? Like conquer, a squash to someone? Like conquer, a squash to someone? Like what's have you done something? Send a what's have you done something? Send a what's have you done something? Send a nice letter, bouquet of flowers, like nice letter, bouquet of flowers, like nice letter, bouquet of flowers, like have you done have you done something to have you done have you done something to have you done have you done something to somebody who's who's done you like that somebody who's who's done you like that somebody who's who's done you like that and then in business you got your like, and then in business you got your like, and then in business you got your like, have you done something like that? have you done something like that? have you done something like that? >> Yeah, I I had a a group call me three >> Yeah, I I had a a group call me three >> Yeah, I I had a a group call me three days, four days ago, just an example. Um days, four days ago, just an example. Um days, four days ago, just an example. Um and they have some clubs in Texas. They and they have some clubs in Texas. They and they have some clubs in Texas. They said, "Hey, there's a site that's 100 ft said, "Hey, there's a site that's 100 ft said, "Hey, there's a site that's 100 ft from one of your locations that the from one of your locations that the from one of your locations that the landlord says he can put us into, and landlord says he can put us into, and landlord says he can put us into, and we're thinking of going in there, and I we're thinking of going in there, and I we're thinking of going in there, and I just want to call you first out of just want to call you first out of just want to call you first out of courtesy to see what you would do if I courtesy to see what you would do if I courtesy to see what you would do if I did that." And I said, "Well, first, did that." And I said, "Well, first, did that." And I said, "Well, first, you'd be my mortal enemy. Second, I you'd be my mortal enemy. Second, I you'd be my mortal enemy. Second, I would take my club in a remodel before would take my club in a remodel before would take my club in a remodel before you even started construction. I'd lower you even started construction. I'd lower you even started construction. I'd lower my price to the ridiculous and I'd my price to the ridiculous and I'd my price to the ridiculous and I'd [ __ ] hammer you and put you out of [ __ ] hammer you and put you out of [ __ ] hammer you and put you out of business." business." business." He's like, "Okay, I'm not going there." He's like, "Okay, I'm not going there." He's like, "Okay, I'm not going there." But but um it's a fun competitive But but um it's a fun competitive But but um it's a fun competitive business. You're kind of competing business. You're kind of competing business. You're kind of competing against your brothers and sisters out against your brothers and sisters out against your brothers and sisters out there and there's plenty of room for there and there's plenty of room for there and there's plenty of room for everybody. You just have to everybody. You just have to everybody. You just have to differentiate your product a little bit differentiate your product a little bit differentiate your product a little bit and I think 24 has a very differentiated and I think 24 has a very differentiated and I think 24 has a very differentiated product from Crunch and Planet for sure. product from Crunch and Planet for sure. product from Crunch and Planet for sure. >> Uh LA Fitness is starting to sell a lot >> Uh LA Fitness is starting to sell a lot >> Uh LA Fitness is starting to sell a lot of their boxes right now. They're of their boxes right now. They're of their boxes right now. They're slowing down a little bit. He's moved slowing down a little bit. He's moved slowing down a little bit. He's moved towards a club studio concept which is towards a club studio concept which is towards a club studio concept which is around group exercise high-end $200 a around group exercise high-end $200 a around group exercise high-end $200 a month type product. So, I I think that month type product. So, I I think that month type product. So, I I think that we can all kind of differentiate and we can all kind of differentiate and we can all kind of differentiate and survive and do well, but I don't like survive and do well, but I don't like survive and do well, but I don't like when people [ __ ] with me. I just have a when people [ __ ] with me. I just have a when people [ __ ] with me. I just have a tendency to love to compete. I've been tendency to love to compete. I've been tendency to love to compete. I've been competing my whole life in everything competing my whole life in everything competing my whole life in everything that I do, whether it's through my kids, that I do, whether it's through my kids, that I do, whether it's through my kids, whether it's through business. So, once whether it's through business. So, once whether it's through business. So, once you fire me up, I mean, I will not stop you fire me up, I mean, I will not stop you fire me up, I mean, I will not stop sleeping, thinking about it, and sleeping, thinking about it, and sleeping, thinking about it, and basically just get after it. basically just get after it. basically just get after it. >> Which which kids most like you? >> Which which kids most like you? >> Which which kids most like you? >> Oh, great question. Um, >> Oh, great question. Um, >> Oh, great question. Um, I think they're they're all pretty I think they're they're all pretty I think they're they're all pretty similar. My oldest son is a badass. He's similar. My oldest son is a badass. He's similar. My oldest son is a badass. He's he's like he was a 6'5 245 pound kid. he's like he was a 6'5 245 pound kid. he's like he was a 6'5 245 pound kid. Just a big big monster. Played football Just a big big monster. Played football Just a big big monster. Played football in college. My daughter's uber in college. My daughter's uber in college. My daughter's uber competitive. I mean, she's cracking me competitive. I mean, she's cracking me competitive. I mean, she's cracking me up. She's like, "Hey dad, I was in New up. She's like, "Hey dad, I was in New up. She's like, "Hey dad, I was in New York molling. I was doing some fashion York molling. I was doing some fashion York molling. I was doing some fashion week stuff and I went down to Soldore week stuff and I went down to Soldore week stuff and I went down to Soldore and I got next to this gal who was in and I got next to this gal who was in and I got next to this gal who was in great shape and we competed in the whole great shape and we competed in the whole great shape and we competed in the whole class." class." class." My My third son's a big lifter. You'd My My third son's a big lifter. You'd My My third son's a big lifter. You'd love him. He's probably, you know, 6'1, love him. He's probably, you know, 6'1, love him. He's probably, you know, 6'1, 230 lb kid, massive, lean. And my last 230 lb kid, massive, lean. And my last 230 lb kid, massive, lean. And my last guy's probably the craziest of them all. guy's probably the craziest of them all. guy's probably the craziest of them all. He's in high school, so still, but he's He's in high school, so still, but he's He's in high school, so still, but he's a a great athlete, very competitive, a a great athlete, very competitive, a a great athlete, very competitive, >> but I think they're all they're all like >> but I think they're all they're all like >> but I think they're all they're all like me. They all have a fire. They've all me. They all have a fire. They've all me. They all have a fire. They've all competed in sports because I came competed in sports because I came competed in sports because I came through the sports channel like you guys through the sports channel like you guys through the sports channel like you guys did. did. did. >> I think that's how you learn how to >> I think that's how you learn how to >> I think that's how you learn how to compete. You learn how to win, how to compete. You learn how to win, how to compete. You learn how to win, how to lose, how to deal with difficult people, lose, how to deal with difficult people, lose, how to deal with difficult people, how to overcome the odds, how putting in how to overcome the odds, how putting in how to overcome the odds, how putting in the time, energy, and effort shows you the time, energy, and effort shows you the time, energy, and effort shows you success. Yeah. success. Yeah. success. Yeah. >> And it's the same thing in life and in >> And it's the same thing in life and in >> And it's the same thing in life and in business. You got to put the effort in business. You got to put the effort in business. You got to put the effort in to get there. And I think that that's to get there. And I think that that's to get there. And I think that that's part of what my kids have gone through. part of what my kids have gone through. part of what my kids have gone through. They've all been competing at very high They've all been competing at very high They've all been competing at very high levels as I pushed and pushed and levels as I pushed and pushed and levels as I pushed and pushed and coached and coached and try to be there coached and coached and try to be there coached and coached and try to be there for them and uh see that engine run, I for them and uh see that engine run, I for them and uh see that engine run, I think, is is part of what makes uh this think, is is part of what makes uh this think, is is part of what makes uh this country so great. country so great. country so great. >> What's uh which one's most likely to >> What's uh which one's most likely to >> What's uh which one's most likely to have the business acumen? >> I mean, they all do. My my daughter's >> I mean, they all do. My my daughter's very entrepreneural. My oldest son's very entrepreneural. My oldest son's very entrepreneural. My oldest son's very entrepreneural. My third guy's a very entrepreneural. My third guy's a very entrepreneural. My third guy's a brainiac, super smart. I mean, the 4.4 brainiac, super smart. I mean, the 4.4 brainiac, super smart. I mean, the 4.4 validictorian type kid, great athlete. validictorian type kid, great athlete. validictorian type kid, great athlete. And my youngest guy's the he's an And my youngest guy's the he's an And my youngest guy's the he's an assassin. He's just, you know, because assassin. He's just, you know, because assassin. He's just, you know, because you're the fourth kid, you don't have to you're the fourth kid, you don't have to you're the fourth kid, you don't have to have a curfew anymore where my oldest have a curfew anymore where my oldest have a curfew anymore where my oldest son had a 10 p.m. curfew. This guy can son had a 10 p.m. curfew. This guy can son had a 10 p.m. curfew. This guy can go out till 2 in the morning. My wife go out till 2 in the morning. My wife go out till 2 in the morning. My wife doesn't care. Um, and he's um 63, 190 doesn't care. Um, and he's um 63, 190 doesn't care. Um, and he's um 63, 190 pound athlete, good-looking kid that pound athlete, good-looking kid that pound athlete, good-looking kid that whatever he wants to do, he he somehow whatever he wants to do, he he somehow whatever he wants to do, he he somehow seems to make it work. as an example, seems to make it work. as an example, seems to make it work. as an example, you know, he he befriends uh uh Adam you know, he he befriends uh uh Adam you know, he he befriends uh uh Adam Sandler, and during the pandemic, we Sandler, and during the pandemic, we Sandler, and during the pandemic, we spent a lot of time with the Sandlers. spent a lot of time with the Sandlers. spent a lot of time with the Sandlers. Adam's awesome. And he golf with Adam Adam's awesome. And he golf with Adam Adam's awesome. And he golf with Adam every day because he's a really good every day because he's a really good every day because he's a really good golfer. And one day, Adam's like, "Hey, golfer. And one day, Adam's like, "Hey, golfer. And one day, Adam's like, "Hey, do you think your kid would want to be do you think your kid would want to be do you think your kid would want to be in a movie?" I'm like, "I don't know. in a movie?" I'm like, "I don't know. in a movie?" I'm like, "I don't know. You can ask him." He goes, "Well, ask You can ask him." He goes, "Well, ask You can ask him." He goes, "Well, ask him because I I got this role for him." him because I I got this role for him." him because I I got this role for him." And I'm like, "Okay." And so I asked him And I'm like, "Okay." And so I asked him And I'm like, "Okay." And so I asked him and Merrick, our youngest, is like, and Merrick, our youngest, is like, and Merrick, our youngest, is like, "Yeah, I'd be up for that." And so "Yeah, I'd be up for that." And so "Yeah, I'd be up for that." And so Adam's like, "Well, you got to you got Adam's like, "Well, you got to you got Adam's like, "Well, you got to you got to audition for Netflix. I can't get you to audition for Netflix. I can't get you to audition for Netflix. I can't get you the job, but I can get you in the door." the job, but I can get you in the door." the job, but I can get you in the door." So he auditions and they hire him and he So he auditions and they hire him and he So he auditions and they hire him and he makes a movie for Adam Sandler. He's makes a movie for Adam Sandler. He's makes a movie for Adam Sandler. He's just that kid that just that kid that just that kid that >> something always seems to happen for >> something always seems to happen for >> something always seems to happen for him. So when you say which one, I know him. So when you say which one, I know him. So when you say which one, I know sometimes I think it might be him sometimes I think it might be him sometimes I think it might be him because he's the last one, but because he's the last one, but because he's the last one, but >> he just kind of whatever he steps into, >> he just kind of whatever he steps into, >> he just kind of whatever he steps into, it just always seems to work. it just always seems to work. it just always seems to work. >> They all have the potential though. It >> They all have the potential though. It >> They all have the potential though. It sounds like when you look back, we're sounds like when you look back, we're sounds like when you look back, we're all fathers. all fathers. all fathers. >> Um >> Um >> Um >> what what would you say you and your >> what what would you say you and your >> what what would you say you and your wife did really? I mean, to have four wife did really? I mean, to have four wife did really? I mean, to have four kids that really turn out like that, kids that really turn out like that, kids that really turn out like that, that's that's really rare, especially that's that's really rare, especially that's that's really rare, especially for having a father who is as built for having a father who is as built for having a father who is as built something as big as you have, it's something as big as you have, it's something as big as you have, it's really tough to to juggle that much really tough to to juggle that much really tough to to juggle that much business success, also that much family business success, also that much family business success, also that much family success. Like, when you look back, what success. Like, when you look back, what success. Like, when you look back, what did you and your wife do really, right? did you and your wife do really, right? did you and your wife do really, right? Like, well, I give her all the credit Like, well, I give her all the credit Like, well, I give her all the credit and she takes it. and she takes it. and she takes it. Um, and she was present at all times Um, and she was present at all times Um, and she was present at all times with the kids and she's she's a Colorado with the kids and she's she's a Colorado with the kids and she's she's a Colorado girl. She's all over. She's a great girl. She's all over. She's a great girl. She's all over. She's a great athlete, phenomenal shape and she just athlete, phenomenal shape and she just athlete, phenomenal shape and she just focused on the kids and gave them focused on the kids and gave them focused on the kids and gave them everything she had every day and kept everything she had every day and kept everything she had every day and kept them, you know, again, in the guard them, you know, again, in the guard them, you know, again, in the guard rails. Never got too far off the right rails. Never got too far off the right rails. Never got too far off the right or the left and made sure that they were or the left and made sure that they were or the left and made sure that they were really well balanced. And my job was to really well balanced. And my job was to really well balanced. And my job was to mentor, train, and develop, right? Which mentor, train, and develop, right? Which mentor, train, and develop, right? Which is what I do at work and what I do at is what I do at work and what I do at is what I do at work and what I do at home. I mean, I'm constantly with them. home. I mean, I'm constantly with them. home. I mean, I'm constantly with them. I'm not their best friend, but I'm going I'm not their best friend, but I'm going I'm not their best friend, but I'm going to push them, shove them. I'm going to to push them, shove them. I'm going to to push them, shove them. I'm going to make sure they got their grades right. make sure they got their grades right. make sure they got their grades right. They're doing their homework. I'm on top They're doing their homework. I'm on top They're doing their homework. I'm on top of all that stuff. and and um engage of all that stuff. and and um engage of all that stuff. and and um engage with them on a daily basis. And then you with them on a daily basis. And then you with them on a daily basis. And then you just have to make sure that they have just have to make sure that they have just have to make sure that they have the right people around them because the right people around them because the right people around them because sometimes they bring a friend into the sometimes they bring a friend into the sometimes they bring a friend into the friend group. It's like ah it's not a friend group. It's like ah it's not a friend group. It's like ah it's not a good choice. You might want to rethink good choice. You might want to rethink good choice. You might want to rethink that particular. We that particular. We that particular. We >> were just talking about that before you >> were just talking about that before you >> were just talking about that before you walked in today. That's something that walked in today. That's something that walked in today. That's something that I've been dealing with quite a bit I've been dealing with quite a bit I've been dealing with quite a bit lately. But I'm curious to hear how you lately. But I'm curious to hear how you lately. But I'm curious to hear how you deal with that. deal with that. deal with that. >> Yeah. My wife's like, "They can't come >> Yeah. My wife's like, "They can't come >> Yeah. My wife's like, "They can't come to the house. You can't go to their to the house. You can't go to their to the house. You can't go to their house. They're not part of your friend house. They're not part of your friend house. They're not part of your friend group. Sorry. Not going to happen." And group. Sorry. Not going to happen." And group. Sorry. Not going to happen." And she's done that a bunch of times. And she's done that a bunch of times. And she's done that a bunch of times. And I'm like, "I like that kid. No, this I'm like, "I like that kid. No, this I'm like, "I like that kid. No, this this this. Oh, I didn't know that. Okay. this this. Oh, I didn't know that. Okay. this this. Oh, I didn't know that. Okay. >> Okay. That's that's I got it. And so >> Okay. That's that's I got it. And so >> Okay. That's that's I got it. And so there's some of that, but there's some of that, but there's some of that, but >> you know that the kids also see how hard >> you know that the kids also see how hard >> you know that the kids also see how hard you work, right? Which is another reason you work, right? Which is another reason you work, right? Which is another reason why I'm still working. It's like I want why I'm still working. It's like I want why I'm still working. It's like I want them to know that I'm never going to them to know that I'm never going to them to know that I'm never going to retire. I'm going to bust my ass and and retire. I'm going to bust my ass and and retire. I'm going to bust my ass and and you need to do the same. So they see me you need to do the same. So they see me you need to do the same. So they see me working hard and they're they're proud working hard and they're they're proud working hard and they're they're proud to to see their dad working hard. And to to see their dad working hard. And to to see their dad working hard. And then, you know, I've always got their then, you know, I've always got their then, you know, I've always got their back. Whatever they need, whatever they back. Whatever they need, whatever they back. Whatever they need, whatever they want to do, no problem. We'll take care want to do, no problem. We'll take care want to do, no problem. We'll take care of it. We'll make it happen. Did you and of it. We'll make it happen. Did you and of it. We'll make it happen. Did you and your wife naturally fall into those your wife naturally fall into those your wife naturally fall into those roles or did you guys actually have like roles or did you guys actually have like roles or did you guys actually have like a sit down convers? I mean, how'd that a sit down convers? I mean, how'd that a sit down convers? I mean, how'd that unfold? unfold? unfold? >> Yeah, good question. I mean, my my >> Yeah, good question. I mean, my my >> Yeah, good question. I mean, my my wife's a dominant personality, so I wife's a dominant personality, so I wife's a dominant personality, so I pretty much fall in line behind her. You pretty much fall in line behind her. You pretty much fall in line behind her. You know, she's the smartest person in the know, she's the smartest person in the know, she's the smartest person in the household, so whatever she says goes. household, so whatever she says goes. household, so whatever she says goes. We'll have our spats here and there, but We'll have our spats here and there, but We'll have our spats here and there, but generally she's been generally she's been generally she's been >> really, really good at fueling the kids, >> really, really good at fueling the kids, >> really, really good at fueling the kids, feeding them well, keeping them healthy, feeding them well, keeping them healthy, feeding them well, keeping them healthy, not getting them into the [ __ ] crap not getting them into the [ __ ] crap not getting them into the [ __ ] crap candy, all that. She's really, really candy, all that. She's really, really candy, all that. She's really, really healthy. uh feeding them as best she can healthy. uh feeding them as best she can healthy. uh feeding them as best she can and fueling them for success and then and fueling them for success and then and fueling them for success and then staying on top of them, you know. But I staying on top of them, you know. But I staying on top of them, you know. But I think the two of us kind of figured out think the two of us kind of figured out think the two of us kind of figured out after a period of time where we needed after a period of time where we needed after a period of time where we needed to balance it out. I was about education to balance it out. I was about education to balance it out. I was about education of sports. Yeah. of sports. Yeah. of sports. Yeah. >> And she was about everything else, you >> And she was about everything else, you >> And she was about everything else, you know, the way that they groom, take care know, the way that they groom, take care know, the way that they groom, take care of the room, the way they dress, the of the room, the way they dress, the of the room, the way they dress, the attire, how they talk to people. Um I attire, how they talk to people. Um I attire, how they talk to people. Um I remember remember remember >> a great story. We we got invited to um a >> a great story. We we got invited to um a >> a great story. We we got invited to um a dinner at George Clooney's house, the dinner at George Clooney's house, the dinner at George Clooney's house, the actor. And we came over. George, of actor. And we came over. George, of actor. And we came over. George, of course, at that time was not going to course, at that time was not going to course, at that time was not going to have kids, never get married, what his have kids, never get married, what his have kids, never get married, what his thing was, and knew him a little bit. thing was, and knew him a little bit. thing was, and knew him a little bit. Nice guy. So, we come to the house. Each Nice guy. So, we come to the house. Each Nice guy. So, we come to the house. Each one of my kids comes in the door because one of my kids comes in the door because one of my kids comes in the door because we brought all four of the kids. They're we brought all four of the kids. They're we brought all four of the kids. They're like, "Nice to meet you, Mr. Clooney. My like, "Nice to meet you, Mr. Clooney. My like, "Nice to meet you, Mr. Clooney. My name's Mason. My name's Mia. My name is name's Mason. My name's Mia. My name is name's Mason. My name's Mia. My name is Maddox. My name is Merrick." They all Maddox. My name is Merrick." They all Maddox. My name is Merrick." They all introduce themselves. Merrick's probably introduce themselves. Merrick's probably introduce themselves. Merrick's probably like four years old at the time. and like four years old at the time. and like four years old at the time. and they all go through. Then we had a they all go through. Then we had a they all go through. Then we had a dinner the night about 20 people and dinner the night about 20 people and dinner the night about 20 people and George says, "I just want to say that I George says, "I just want to say that I George says, "I just want to say that I had an observation tonight that the four had an observation tonight that the four had an observation tonight that the four Mastro kids walked in. They all looked Mastro kids walked in. They all looked Mastro kids walked in. They all looked me in the eye. They shook my hand. They me in the eye. They shook my hand. They me in the eye. They shook my hand. They said their name. They said my name. said their name. They said my name. said their name. They said my name. That's how I was raised. If I could have That's how I was raised. If I could have That's how I was raised. If I could have four kids like that, I would have kids." four kids like that, I would have kids." four kids like that, I would have kids." >> And that was badass. I was like, you >> And that was badass. I was like, you >> And that was badass. I was like, you know, that that's a pretty cool know, that that's a pretty cool know, that that's a pretty cool observation. And then they spent time observation. And then they spent time observation. And then they spent time talking to him. And one of the things he talking to him. And one of the things he talking to him. And one of the things he told him is that one of the keys to told him is that one of the keys to told him is that one of the keys to success that you're going to find is success that you're going to find is success that you're going to find is life is to be a good storyteller. life is to be a good storyteller. life is to be a good storyteller. >> If you can tell a good story, >> If you can tell a good story, >> If you can tell a good story, >> that's going to bode well for you. And >> that's going to bode well for you. And >> that's going to bode well for you. And and if you get my four kids, they all and if you get my four kids, they all and if you get my four kids, they all tell pretty good stories. You know, they tell pretty good stories. You know, they tell pretty good stories. You know, they don't tell me all the good ones, but we don't tell me all the good ones, but we don't tell me all the good ones, but we do have some. But yeah, so things like do have some. But yeah, so things like do have some. But yeah, so things like that in life where opportunity presents that in life where opportunity presents that in life where opportunity presents itself and and your kids can be around itself and and your kids can be around itself and and your kids can be around you and they can experience thing, it you and they can experience thing, it you and they can experience thing, it rounds them and it makes them hungry for rounds them and it makes them hungry for rounds them and it makes them hungry for more. more. more. >> Yeah. Yeah. That's I have a speculation. >> Yeah. Yeah. That's I have a speculation. >> Yeah. Yeah. That's I have a speculation. And I'd love your just your opinion on And I'd love your just your opinion on And I'd love your just your opinion on when you're, you know, when we're when you're, you know, when we're when you're, you know, when we're looking at like the landscape with tech looking at like the landscape with tech looking at like the landscape with tech and there's all these speculations with and there's all these speculations with and there's all these speculations with AI and what it's doing. And one of them, AI and what it's doing. And one of them, AI and what it's doing. And one of them, you know, I heard Elon Musk say, you you know, I heard Elon Musk say, you you know, I heard Elon Musk say, you know, it's going to be a future of know, it's going to be a future of know, it's going to be a future of universal high income. And so, you're universal high income. And so, you're universal high income. And so, you're going to have incredible efficiency and going to have incredible efficiency and going to have incredible efficiency and you're going to have machines and robots you're going to have machines and robots you're going to have machines and robots and AI doing all this work for us, which and AI doing all this work for us, which and AI doing all this work for us, which means you're have a lot of people who means you're have a lot of people who means you're have a lot of people who will have, I guess, I guess, resources, will have, I guess, I guess, resources, will have, I guess, I guess, resources, but not go to work. For me, I feel like but not go to work. For me, I feel like but not go to work. For me, I feel like that's going to make fitness explode. that's going to make fitness explode. that's going to make fitness explode. Yeah. It's going to make your fitness uh Yeah. It's going to make your fitness uh Yeah. It's going to make your fitness uh so big because you have all these people so big because you have all these people so big because you have all these people with all this time and where are you with all this time and where are you with all this time and where are you going to spend your time? You're going going to spend your time? You're going going to spend your time? You're going to want to go to the gym to become more to want to go to the gym to become more to want to go to the gym to become more fit, to meet with people, to work with fit, to meet with people, to work with fit, to meet with people, to work with people. So, I feel like the potential people. So, I feel like the potential people. So, I feel like the potential there is massive. there is massive. there is massive. >> I I agree 100%. I think that fitness is >> I I agree 100%. I think that fitness is >> I I agree 100%. I think that fitness is becoming more social, right? So, it's becoming more social, right? So, it's becoming more social, right? So, it's like a social club. It's not just a gym. like a social club. It's not just a gym. like a social club. It's not just a gym. It's place where I can hang out, talk to It's place where I can hang out, talk to It's place where I can hang out, talk to people, meet people, do business, people, meet people, do business, people, meet people, do business, >> right? And at the same time, look and >> right? And at the same time, look and >> right? And at the same time, look and feel better. So, we've been doing that feel better. So, we've been doing that feel better. So, we've been doing that our entire life, but people are starting our entire life, but people are starting our entire life, but people are starting to recognize that you guys are doing to recognize that you guys are doing to recognize that you guys are doing good work and this is something that's good work and this is something that's good work and this is something that's going to continue to bode well as we going to continue to bode well as we going to continue to bode well as we come through this whole AI period, come through this whole AI period, come through this whole AI period, whatever that ends up being. You know, whatever that ends up being. You know, whatever that ends up being. You know, there's some people think that the 30% there's some people think that the 30% there's some people think that the 30% of the workforce is going to lose their of the workforce is going to lose their of the workforce is going to lose their jobs, have to change career paths, and jobs, have to change career paths, and jobs, have to change career paths, and maybe that'll happen, but I think our maybe that'll happen, but I think our maybe that'll happen, but I think our industry is going to just excel. Yep. industry is going to just excel. Yep. industry is going to just excel. Yep. >> So, I think we're in a good place, and >> So, I think we're in a good place, and >> So, I think we're in a good place, and I'm feeling pretty good for all the I'm feeling pretty good for all the I'm feeling pretty good for all the folks that are getting after it. Last folks that are getting after it. Last folks that are getting after it. Last question I have for you um related to question I have for you um related to question I have for you um related to the 24 acquisition. Will the financial the 24 acquisition. Will the financial the 24 acquisition. Will the financial side of it be public? Will we know like side of it be public? Will we know like side of it be public? Will we know like exactly what you acquire it for and all exactly what you acquire it for and all exactly what you acquire it for and all all that? Will that be public? all that? Will that be public? all that? Will that be public? >> No, I mean it's a private transaction. >> No, I mean it's a private transaction. >> No, I mean it's a private transaction. Um if we decide to go public one day, it Um if we decide to go public one day, it Um if we decide to go public one day, it might be, but for now it's just, you might be, but for now it's just, you might be, but for now it's just, you know, myself and one partner and we own know, myself and one partner and we own know, myself and one partner and we own it. We'll crush it. They're letting me it. We'll crush it. They're letting me it. We'll crush it. They're letting me run hard and I'm kind of in charge and run hard and I'm kind of in charge and run hard and I'm kind of in charge and it's all good. Okay. it's all good. Okay. it's all good. Okay. >> Got a great team there. Uh Carl Sam's >> Got a great team there. Uh Carl Sam's >> Got a great team there. Uh Carl Sam's awesome. He's got great people around awesome. He's got great people around awesome. He's got great people around him. We just have to give them the tools him. We just have to give them the tools him. We just have to give them the tools for success and and let them fly and for success and and let them fly and for success and and let them fly and then let them make a [ __ ] ton more money then let them make a [ __ ] ton more money then let them make a [ __ ] ton more money so they're all happy. so they're all happy. so they're all happy. >> You have a favorite location? Favorite >> You have a favorite location? Favorite >> You have a favorite location? Favorite 24 fitness location? 24 fitness location? 24 fitness location? >> Yeah, good question. Um >> Yeah, good question. Um >> Yeah, good question. Um I mean if I go back to the old days, I mean if I go back to the old days, I mean if I go back to the old days, Sunnyville was probably my favorite Sunnyville was probably my favorite Sunnyville was probably my favorite location. See all that wood in there? location. See all that wood in there? location. See all that wood in there? That baby was a badass club. We did well That baby was a badass club. We did well That baby was a badass club. We did well there. And you know, I can remember some there. And you know, I can remember some there. And you know, I can remember some of the staff and we had a lot of fun. of the staff and we had a lot of fun. of the staff and we had a lot of fun. You know, uh lost a few people that have You know, uh lost a few people that have You know, uh lost a few people that have not not with us anymore that used to not not with us anymore that used to not not with us anymore that used to work there. work there. work there. >> I ran that club. John Stewart worked for >> I ran that club. John Stewart worked for >> I ran that club. John Stewart worked for me. John me. John me. John passed from Cronin's disease. Yeah. passed from Cronin's disease. Yeah. passed from Cronin's disease. Yeah. >> But you know, the human volcano we used >> But you know, the human volcano we used >> But you know, the human volcano we used to call him if you remember right. But to call him if you remember right. But to call him if you remember right. But that club was probably my favorite in that club was probably my favorite in that club was probably my favorite in the old days the old days the old days >> in the in the modern era. I mean, it'd >> in the in the modern era. I mean, it'd >> in the in the modern era. I mean, it'd probably be between San Ramon and we probably be between San Ramon and we probably be between San Ramon and we opened a big box 100,000 square footer opened a big box 100,000 square footer opened a big box 100,000 square footer down in LA that was pretty damn cool. down in LA that was pretty damn cool. down in LA that was pretty damn cool. But But But >> is that the one with the the escalators >> is that the one with the the escalators >> is that the one with the the escalators that went up to it? Is that that one? that went up to it? Is that that one? that went up to it? Is that that one? >> No, that was Pointloma. >> No, that was Pointloma. >> No, that was Pointloma. >> Oh, Pointloma. That's what that was. >> Oh, Pointloma. That's what that was. >> Oh, Pointloma. That's what that was. >> This one we used to get a lot of >> This one we used to get a lot of >> This one we used to get a lot of laughter from because the escalator laughter from because the escalator laughter from because the escalator going into the gym. There were stairs going into the gym. There were stairs going into the gym. There were stairs the other side the picture like look at the other side the picture like look at the other side the picture like look at this, you know. this, you know. this, you know. >> Used to go viral all the time. We get a >> Used to go viral all the time. We get a >> Used to go viral all the time. We get a kick out of it. It's now a UFC gym kick out of it. It's now a UFC gym kick out of it. It's now a UFC gym actually. actually. actually. >> Yeah, >> Yeah, >> Yeah, >> that's right. Well, you know, recently >> that's right. Well, you know, recently >> that's right. Well, you know, recently we heard the White House say they're we heard the White House say they're we heard the White House say they're going to release uh the potential aliens going to release uh the potential aliens going to release uh the potential aliens that are real or whatever. that are real or whatever. that are real or whatever. >> That ad? >> That ad? >> That ad? >> Yeah. Do you still think they're going >> Yeah. Do you still think they're going >> Yeah. Do you still think they're going to eat the fat ones first? to eat the fat ones first? to eat the fat ones first? So, So, So, >> please bring your throwback. >> please bring your throwback. >> please bring your throwback. >> It'll make you laugh because um I kept >> It'll make you laugh because um I kept >> It'll make you laugh because um I kept all my [ __ ] from 24hour like in boxes all my [ __ ] from 24hour like in boxes all my [ __ ] from 24hour like in boxes and my wife like every year, can you get and my wife like every year, can you get and my wife like every year, can you get rid of this stuff in the garage? I'm rid of this stuff in the garage? I'm rid of this stuff in the garage? I'm like, no, I'm keeping it. And I kept it, like, no, I'm keeping it. And I kept it, like, no, I'm keeping it. And I kept it, kept it, kept it until 20 years later kept it, kept it until 20 years later kept it, kept it until 20 years later all of a sudden 24-hour falls back in my all of a sudden 24-hour falls back in my all of a sudden 24-hour falls back in my lap. I'm like, see? lap. I'm like, see? lap. I'm like, see? >> So, I started opening stuff up and I had >> So, I started opening stuff up and I had >> So, I started opening stuff up and I had the alien shirts. the alien shirts. the alien shirts. >> No, you don't. >> No, you don't. >> No, you don't. >> Oh, yeah. I got a bunch of the >> Oh, yeah. I got a bunch of the >> Oh, yeah. I got a bunch of the originals. So, I took it to the company. originals. So, I took it to the company. originals. So, I took it to the company. I gave it to Carl. So, they made a new I gave it to Carl. So, they made a new I gave it to Carl. So, they made a new shirt and it's basically the whole alien shirt and it's basically the whole alien shirt and it's basically the whole alien thing, but it says we're back. thing, but it says we're back. thing, but it says we're back. >> Oh, yeah. >> Oh, yeah. >> Oh, yeah. >> And we're gonna wear those. So, make >> And we're gonna wear those. So, make >> And we're gonna wear those. So, make them right now. them right now. them right now. >> That's awesome. That's pretty cool. But >> That's awesome. That's pretty cool. But >> That's awesome. That's pretty cool. But yeah, I have a bunch of the old ones and yeah, I have a bunch of the old ones and yeah, I have a bunch of the old ones and ton of stuff that we broke out all all ton of stuff that we broke out all all ton of stuff that we broke out all all kinds of retail. kinds of retail. kinds of retail. >> I have a box in my garage with all my >> I have a box in my garage with all my >> I have a box in my garage with all my 24-hour awards and like a huge box with 24-hour awards and like a huge box with 24-hour awards and like a huge box with all of them. My very first one, my name all of them. My very first one, my name all of them. My very first one, my name is misspelled. is misspelled. is misspelled. >> Never fails. >> Never fails. >> Never fails. >> No, it never fails. Well, this this was >> No, it never fails. Well, this this was >> No, it never fails. Well, this this was awesome. Yeah, great time. Appreciate awesome. Yeah, great time. Appreciate awesome. Yeah, great time. Appreciate you coming on and uh you know we we you coming on and uh you know we we you coming on and uh you know we we >> we're excited to watch it, man. >> we're excited to watch it, man. >> we're excited to watch it, man. Appreciate you guys doing great work. Appreciate you guys doing great work. Appreciate you guys doing great work. Happy for you. Keep it rolling. If we Happy for you. Keep it rolling. If we Happy for you. Keep it rolling. If we can be helpful in any way, you let us can be helpful in any way, you let us can be helpful in any way, you let us know. know. know. >> We will. >> We will. >> We will. >> But uh kick ass. >> But uh kick ass. >> But uh kick ass. >> Thank you, Mark. Thank you.