Dumb iPhone Apps Are Making People Rich Again (Here’s how)

When I talk to 12 founders a week, I'm When I talk to 12 founders a week, I'm seeing six of them are crushing it with seeing six of them are crushing it with seeing six of them are crushing it with iOS apps. There's a guys that we iOS apps. There's a guys that we iOS apps. There's a guys that we interviewed on the channel that uh have interviewed on the channel that uh have interviewed on the channel that uh have an app that forces you to do push-ups. an app that forces you to do push-ups. an app that forces you to do push-ups. They're doing 30K a month. >> So Pat is here from Starter Story. Pat, >> So Pat is here from Starter Story. Pat, HubSpot just bought Starter Story. HubSpot just bought Starter Story. HubSpot just bought Starter Story. That's amazing. Congrat Congratulations. That's amazing. Congrat Congratulations. That's amazing. Congrat Congratulations. >> Thank you. >> Thank you. >> Thank you. >> Is the news out? >> Is the news out? >> Is the news out? >> It is technically not closed yet. So, >> It is technically not closed yet. So, >> It is technically not closed yet. So, I'm in a going through a whirlwind. I'm I'm in a going through a whirlwind. I'm I'm in a going through a whirlwind. I'm going to try to put on a good face for going to try to put on a good face for going to try to put on a good face for you guys. you guys. you guys. >> You're seven days out right now from >> You're seven days out right now from >> You're seven days out right now from selling and when this goes live, it is selling and when this goes live, it is selling and when this goes live, it is presumably close and yet you are presumably close and yet you are presumably close and yet you are nervous. Uh what's that about? nervous. Uh what's that about? nervous. Uh what's that about? >> Well, the deal is supposed to close >> Well, the deal is supposed to close >> Well, the deal is supposed to close tomorrow. Uh but you know, it's the tomorrow. Uh but you know, it's the tomorrow. Uh but you know, it's the psychology of it needs to be signed, psychology of it needs to be signed, psychology of it needs to be signed, closed, wired. Otherwise, I cannot take closed, wired. Otherwise, I cannot take closed, wired. Otherwise, I cannot take myself to that place yet. that place to, myself to that place yet. that place to, myself to that place yet. that place to, you know, celebrate or tell people or you know, celebrate or tell people or you know, celebrate or tell people or anything like that. And it's kind of anything like that. And it's kind of anything like that. And it's kind of weird, you know, doing the production weird, you know, doing the production weird, you know, doing the production process cuz, you know, content needs to process cuz, you know, content needs to process cuz, you know, content needs to be recorded early to go out. So, it's be recorded early to go out. So, it's be recorded early to go out. So, it's super weird to do an interview before super weird to do an interview before super weird to do an interview before it's done. it's done. it's done. >> How did you do with the negotiation? Do >> How did you do with the negotiation? Do >> How did you do with the negotiation? Do you feel like walk us through how you you feel like walk us through how you you feel like walk us through how you approached that and how you think you approached that and how you think you approached that and how you think you did? Give yourself a score there. did? Give yourself a score there. did? Give yourself a score there. >> I had a number in my head before any of >> I had a number in my head before any of >> I had a number in my head before any of this conversation happened. when it just this conversation happened. when it just this conversation happened. when it just came to my head and I started talking to came to my head and I started talking to came to my head and I started talking to chat GBT about it having a little chat GBT about it having a little chat GBT about it having a little conversation of like what is before even conversation of like what is before even conversation of like what is before even the the sale or anything conversations the the sale or anything conversations the the sale or anything conversations happened said like what would be my walk happened said like what would be my walk happened said like what would be my walk away number and I just remember thinking away number and I just remember thinking away number and I just remember thinking back what that number is and when I went back what that number is and when I went back what that number is and when I went back to the negotiation and then it sort back to the negotiation and then it sort back to the negotiation and then it sort of was that number I was like okay well of was that number I was like okay well of was that number I was like okay well I made up that that would have been my I made up that that would have been my I made up that that would have been my number before any sale influenced me or number before any sale influenced me or number before any sale influenced me or anything like that I negotiated to that anything like that I negotiated to that anything like that I negotiated to that number because I wanted to be like number because I wanted to be like number because I wanted to be like authentic in my negotiation of like that authentic in my negotiation of like that authentic in my negotiation of like that was like truly my number, not to make up was like truly my number, not to make up was like truly my number, not to make up something for whatever. That was something for whatever. That was something for whatever. That was actually the number. actually the number. actually the number. >> Do you feel any bit of regret cuz you're >> Do you feel any bit of regret cuz you're >> Do you feel any bit of regret cuz you're like, "Oh, I got my number. I should like, "Oh, I got my number. I should like, "Oh, I got my number. I should have asked for more." have asked for more." have asked for more." >> Yeah, 100%. >> Yeah, 100%. >> Yeah, 100%. >> You haven't made it if that doesn't >> You haven't made it if that doesn't >> You haven't made it if that doesn't happen. That's the final stage, maximum happen. That's the final stage, maximum happen. That's the final stage, maximum regret, and then it turns to maximum regret, and then it turns to maximum regret, and then it turns to maximum relief when it's done. relief when it's done. relief when it's done. >> Um, >> Um, >> Um, >> all right. So, let's let's explain what >> all right. So, let's let's explain what >> all right. So, let's let's explain what is starter story. People don't even is starter story. People don't even is starter story. People don't even know. Starter story is a lot of things know. Starter story is a lot of things know. Starter story is a lot of things but it started out as a side project but it started out as a side project but it started out as a side project while I was working a nineto-ive because while I was working a nineto-ive because while I was working a nineto-ive because I couldn't start any successful I couldn't start any successful I couldn't start any successful business. So I said why not just start business. So I said why not just start business. So I said why not just start interviewing founders and sharing their interviewing founders and sharing their interviewing founders and sharing their stories online and maybe I will find a stories online and maybe I will find a stories online and maybe I will find a co-founder through that or I'll find a co-founder through that or I'll find a co-founder through that or I'll find a good idea through that. Long story short good idea through that. Long story short good idea through that. Long story short it took off. We found other mediums. We it took off. We found other mediums. We it took off. We found other mediums. We had the blog with the case studies. We had the blog with the case studies. We had the blog with the case studies. We had products. We had community. We had a had products. We had community. We had a had products. We had community. We had a YouTube channel. It is all built around YouTube channel. It is all built around YouTube channel. It is all built around interviewing founders doing anywhere interviewing founders doing anywhere interviewing founders doing anywhere from 10K to 100K per month. from 10K to 100K per month. from 10K to 100K per month. >> Let me ask you what' you get right >> Let me ask you what' you get right >> Let me ask you what' you get right because this idea of hey I'm going to because this idea of hey I'm going to because this idea of hey I'm going to interview founders about you know how interview founders about you know how interview founders about you know how they did it. That's not like a new idea. they did it. That's not like a new idea. they did it. That's not like a new idea. And you did this only a couple years And you did this only a couple years And you did this only a couple years ago. How many how many years have been ago. How many how many years have been ago. How many how many years have been three four years? How long has it been? three four years? How long has it been? three four years? How long has it been? >> No, I've been I've been in the game >> No, I've been I've been in the game >> No, I've been I've been in the game longer than than you might think. Eight longer than than you might think. Eight longer than than you might think. Eight years is when I officially started the years is when I officially started the years is when I officially started the business. business. business. >> Even 8 years ago that wasn't a >> Even 8 years ago that wasn't a >> Even 8 years ago that wasn't a completely novel idea. But you you did completely novel idea. But you you did completely novel idea. But you you did well with it, right? You separated well with it, right? You separated well with it, right? You separated yourself from the pack. You made it a yourself from the pack. You made it a yourself from the pack. You made it a success. What do you think you got right success. What do you think you got right success. What do you think you got right that others didn't? And I really hope that others didn't? And I really hope that others didn't? And I really hope it's not just like a I worked hard, you it's not just like a I worked hard, you it's not just like a I worked hard, you know? know? know? >> Yeah. I think one thing that now I'm >> Yeah. I think one thing that now I'm >> Yeah. I think one thing that now I'm looking back, what what did we get right looking back, what what did we get right looking back, what what did we get right is that we were you had to share your is that we were you had to share your is that we were you had to share your revenue to get on the website. So a lot revenue to get on the website. So a lot revenue to get on the website. So a lot of founders at the time, they didn't of founders at the time, they didn't of founders at the time, they didn't want to share those things cuz they had want to share those things cuz they had want to share those things cuz they had investors, it was private or whatever. investors, it was private or whatever. investors, it was private or whatever. We made it a requirement to share your We made it a requirement to share your We made it a requirement to share your revenue on the site. This is something revenue on the site. This is something revenue on the site. This is something that we got from Indie Hackers at the that we got from Indie Hackers at the that we got from Indie Hackers at the time, which was big on that, too. Shout time, which was big on that, too. Shout time, which was big on that, too. Shout out Courtland who built that. But once out Courtland who built that. But once out Courtland who built that. But once you could see like you don't want to you could see like you don't want to you could see like you don't want to read a story about a business and you read a story about a business and you read a story about a business and you don't know how much revenue they're don't know how much revenue they're don't know how much revenue they're making. You want to know how's this making. You want to know how's this making. You want to know how's this business doing? Okay, now I want to business doing? Okay, now I want to business doing? Okay, now I want to learn from this business. So having that learn from this business. So having that learn from this business. So having that revenue number at the top that was revenue number at the top that was revenue number at the top that was really really big. really really big. really really big. >> If you guys Google like starter story >> If you guys Google like starter story >> If you guys Google like starter story case studies and you could find one or case studies and you could find one or case studies and you could find one or and you could find this thing. It's and you could find this thing. It's and you could find this thing. It's called the full case studies database. called the full case studies database. called the full case studies database. And so early on you were really And so early on you were really And so early on you were really interesting because you would interview interesting because you would interview interesting because you would interview people and I always thought that I was people and I always thought that I was people and I always thought that I was like a within a very small niche of like a within a very small niche of like a within a very small niche of people who like this but I think it's people who like this but I think it's people who like this but I think it's actually a lot of people who like it actually a lot of people who like it actually a lot of people who like it where I love numbers. I'm obsessed with where I love numbers. I'm obsessed with where I love numbers. I'm obsessed with numbers and you would do these numbers and you would do these numbers and you would do these interviews with people and they very interviews with people and they very interviews with people and they very clearly were not interviews of you clearly were not interviews of you clearly were not interviews of you speaking. It was as if you just sent speaking. It was as if you just sent speaking. It was as if you just sent people a Google doc, the same Google doc people a Google doc, the same Google doc people a Google doc, the same Google doc over and over and over again and you over and over and over again and you over and over and over again and you asked questions and they typed out the asked questions and they typed out the asked questions and they typed out the replies and then you created um a replies and then you created um a replies and then you created um a graphic at the top and it said uh here's graphic at the top and it said uh here's graphic at the top and it said uh here's one. It says uh Brewmate, I think it's one. It says uh Brewmate, I think it's one. It says uh Brewmate, I think it's called Brewmate. Yeah, Brewmate. I grew called Brewmate. Yeah, Brewmate. I grew called Brewmate. Yeah, Brewmate. I grew a drinkear brand to $1.1 million per a drinkear brand to $1.1 million per a drinkear brand to $1.1 million per month at 23 years old. And it said Jacob month at 23 years old. And it said Jacob month at 23 years old. And it said Jacob and it said his revenue per month is $12 and it said his revenue per month is $12 and it said his revenue per month is $12 million. His uh there's one founders, million. His uh there's one founders, million. His uh there's one founders, there's 53 employees. like the way he there's 53 employees. like the way he there's 53 employees. like the way he you did such a good job of just you did such a good job of just you did such a good job of just outlining those numbers. And then what outlining those numbers. And then what outlining those numbers. And then what you did was once you had like hundred of you did was once you had like hundred of you did was once you had like hundred of these I could sort through like DTOC uh these I could sort through like DTOC uh these I could sort through like DTOC uh SAS I could sort through all these SAS I could sort through all these SAS I could sort through all these things and frankly if I was just trying things and frankly if I was just trying things and frankly if I was just trying to clone someone's company to clone someone's company to clone someone's company >> Yep. >> Yep. >> Yep. >> that's probably not the right word but >> that's probably not the right word but >> that's probably not the right word but figure out what business model I wanted figure out what business model I wanted figure out what business model I wanted to do and like >> well if you wanted to clone someone's >> well if you wanted to clone someone's company company company >> some [ __ ] was going to do that. >> some [ __ ] was going to do that. >> some [ __ ] was going to do that. >> Yeah. But like if you wanted to like >> Yeah. But like if you wanted to like >> Yeah. But like if you wanted to like research that's a better word. Uh you research that's a better word. Uh you research that's a better word. Uh you were like you were you you and Indie were like you were you you and Indie were like you were you you and Indie Hackers were like the best, but like you Hackers were like the best, but like you Hackers were like the best, but like you had like a bunch of legends like you had had like a bunch of legends like you had had like a bunch of legends like you had David Hower from Grasshopper and a bunch David Hower from Grasshopper and a bunch David Hower from Grasshopper and a bunch of people like that on early on and it of people like that on early on and it of people like that on early on and it was really cool. was really cool. was really cool. >> Every single week I talk to founders as >> Every single week I talk to founders as >> Every single week I talk to founders as I mentioned that are doing between 10K I mentioned that are doing between 10K I mentioned that are doing between 10K and 100K per month and people that have and 100K per month and people that have and 100K per month and people that have sort of their businesses have took off sort of their businesses have took off sort of their businesses have took off recently. Um so I like I get to see I recently. Um so I like I get to see I recently. Um so I like I get to see I get to have these conversations every get to have these conversations every get to have these conversations every single day and see like what's working single day and see like what's working single day and see like what's working like right now. We can go over some of like right now. We can go over some of like right now. We can go over some of that if you want to. Yeah, give us one. that if you want to. Yeah, give us one. that if you want to. Yeah, give us one. >> Yeah, sure. What do you guys want to >> Yeah, sure. What do you guys want to >> Yeah, sure. What do you guys want to talk about? I have a couple options for talk about? I have a couple options for talk about? I have a couple options for you. We can talk about iOS. We can talk you. We can talk about iOS. We can talk you. We can talk about iOS. We can talk about YouTube SEO. We could talk about about YouTube SEO. We could talk about about YouTube SEO. We could talk about APIs. We could talk about B2B video. APIs. We could talk about B2B video. APIs. We could talk about B2B video. What's exciting to you? What's exciting to you? What's exciting to you? >> Um, let's do iPhone apps because to me >> Um, let's do iPhone apps because to me >> Um, let's do iPhone apps because to me that sounds like 10 years ago. that sounds like 10 years ago. that sounds like 10 years ago. >> Yeah, that was probably the most >> Yeah, that was probably the most >> Yeah, that was probably the most surprising one on the list, right? It's surprising one on the list, right? It's surprising one on the list, right? It's like, wait, that's the that's the now like, wait, that's the that's the now like, wait, that's the that's the now opportunity. I feel like that was the opportunity. I feel like that was the opportunity. I feel like that was the the 2010 opportunity. the 2010 opportunity. the 2010 opportunity. >> Right. Right. >> Right. Right. >> Right. Right. So yeah, it might it might feel like So yeah, it might it might feel like So yeah, it might it might feel like it's an old opportunity or it's too it's an old opportunity or it's too it's an old opportunity or it's too broad, but again, this is all this is broad, but again, this is all this is broad, but again, this is all this is not something I read on Twitter. This is not something I read on Twitter. This is not something I read on Twitter. This is not something that I just came up with not something that I just came up with not something that I just came up with through Chad GBT. This is what when I through Chad GBT. This is what when I through Chad GBT. This is what when I talk to 12 founders a week, I'm seeing talk to 12 founders a week, I'm seeing talk to 12 founders a week, I'm seeing six of them are crushing it with iOS six of them are crushing it with iOS six of them are crushing it with iOS apps. This is where this is coming from. apps. This is where this is coming from. apps. This is where this is coming from. So, a couple examples. There's the guys So, a couple examples. There's the guys So, a couple examples. There's the guys that we interviewed on the channel that that we interviewed on the channel that that we interviewed on the channel that uh have an app that forces you to do uh have an app that forces you to do uh have an app that forces you to do push-ups before you can go on social push-ups before you can go on social push-ups before you can go on social media. like you scroll, it blocks you, media. like you scroll, it blocks you, media. like you scroll, it blocks you, and then you have to put your phone out and then you have to put your phone out and then you have to put your phone out there and prove that you've done there and prove that you've done there and prove that you've done push-ups. They're doing 30K. push-ups. They're doing 30K. push-ups. They're doing 30K. >> They're doing 30K a month. And actually, >> They're doing 30K a month. And actually, >> They're doing 30K a month. And actually, they're doing a lot more. Can't disclose they're doing a lot more. Can't disclose they're doing a lot more. Can't disclose it exactly, but after we interviewed it exactly, but after we interviewed it exactly, but after we interviewed them, they told me some crazy numbers. them, they told me some crazy numbers. them, they told me some crazy numbers. And there's another one that does And there's another one that does And there's another one that does basically the same thing, but it makes basically the same thing, but it makes basically the same thing, but it makes you pray. Makes you do a prayer to God you pray. Makes you do a prayer to God you pray. Makes you do a prayer to God before you can go on TikTok. before you can go on TikTok. before you can go on TikTok. >> Yeah. Yeah. >> Yeah. Yeah. >> Yeah. Yeah. >> Just like God intended. >> Just like God intended. >> Just like God intended. >> Yeah. Yeah. >> Yeah. Yeah. >> Yeah. Yeah. >> To enter heaven. >> To enter heaven. >> To enter heaven. >> Yep. There's like a feature in the iOS >> Yep. There's like a feature in the iOS >> Yep. There's like a feature in the iOS API or something like that that allows API or something like that that allows API or something like that that allows you to screen block apps. So there you to screen block apps. So there you to screen block apps. So there there's tons of apps like this or just there's tons of apps like this or just there's tons of apps like this or just you know basic blocking apps. There's a you know basic blocking apps. There's a you know basic blocking apps. There's a bunch of productivity related apps that bunch of productivity related apps that bunch of productivity related apps that are popular like that that have some are popular like that that have some are popular like that that have some sort of sort of almost gimmick element sort of sort of almost gimmick element sort of sort of almost gimmick element to them. But you see it on Tik Tok, you to them. But you see it on Tik Tok, you to them. But you see it on Tik Tok, you see it on social media and you're like, see it on social media and you're like, see it on social media and you're like, "Oh, let me try it. Okay, I want to do "Oh, let me try it. Okay, I want to do "Oh, let me try it. Okay, I want to do some I want to get a little healthier or some I want to get a little healthier or some I want to get a little healthier or whatever." whatever." whatever." >> And and are these Okay, so I see it. >> And and are these Okay, so I see it. >> And and are these Okay, so I see it. Push-up push-up time blocker, right? Push-up push-up time blocker, right? Push-up push-up time blocker, right? Push-up app blocker. Push-up app blocker. Push-up app blocker. >> Push scroll. Push scroll. That's the >> Push scroll. Push scroll. That's the >> Push scroll. Push scroll. That's the one. one. one. Push scroll. Okay, gotcha. So you go um Push scroll. Okay, gotcha. So you go um Push scroll. Okay, gotcha. So you go um push scroll. Okay, push scroll screen push scroll. Okay, push scroll screen push scroll. Okay, push scroll screen time control. So you time control. So you time control. So you >> you replace doom scrolling with a >> you replace doom scrolling with a >> you replace doom scrolling with a healthy habit. It literally has a healthy habit. It literally has a healthy habit. It literally has a picture of a guy doing push-ups like picture of a guy doing push-ups like picture of a guy doing push-ups like with AI watching him. with AI watching him. with AI watching him. >> And then it says it can limit your the >> And then it says it can limit your the >> And then it says it can limit your the apps you're addicted to and basically apps you're addicted to and basically apps you're addicted to and basically you earn, you know, you earn it as you you earn, you know, you earn it as you you earn, you know, you earn it as you as you make progress. Now here's my as you make progress. Now here's my as you make progress. Now here's my question. Are these doing the same kind question. Are these doing the same kind question. Are these doing the same kind of like you make a fun kind of novelty of like you make a fun kind of novelty of like you make a fun kind of novelty app app app >> and then you do like massive Tik Tok >> and then you do like massive Tik Tok >> and then you do like massive Tik Tok content by giving paying influencers or content by giving paying influencers or content by giving paying influencers or affiliates or basically getting like a affiliates or basically getting like a affiliates or basically getting like a hundred or a thousand pieces of content hundred or a thousand pieces of content hundred or a thousand pieces of content posted every week. posted every week. posted every week. >> Oh, they'll come up with their own hooks >> Oh, they'll come up with their own hooks >> Oh, they'll come up with their own hooks like oh my god y'all, you know, check like oh my god y'all, you know, check like oh my god y'all, you know, check this out. I haven't used Instagram at this out. I haven't used Instagram at this out. I haven't used Instagram at all this week because of whatever, all this week because of whatever, all this week because of whatever, right? Or uh here's where these gains right? Or uh here's where these gains right? Or uh here's where these gains came from. Instagram what? And then it's came from. Instagram what? And then it's came from. Instagram what? And then it's like, you know, is it that is that the like, you know, is it that is that the like, you know, is it that is that the playbook that they're all doing? playbook that they're all doing? playbook that they're all doing? >> Sean, you should become a TikTok >> Sean, you should become a TikTok >> Sean, you should become a TikTok affiliate. That's pretty good. affiliate. That's pretty good. affiliate. That's pretty good. >> That was kind of natural. >> That was kind of natural. >> That was kind of natural. >> What was really cool about this app, I >> What was really cool about this app, I >> What was really cool about this app, I think this is a cool story worth think this is a cool story worth think this is a cool story worth telling, is that they didn't actually telling, is that they didn't actually telling, is that they didn't actually build the app first. They created the build the app first. They created the build the app first. They created the viral video first. And this is a really viral video first. And this is a really viral video first. And this is a really cool story that we told is basically cool story that we told is basically cool story that we told is basically they created a video about them having they created a video about them having they created a video about them having to do push-ups before scrolling. They to do push-ups before scrolling. They to do push-ups before scrolling. They pretended that the app exists and they pretended that the app exists and they pretended that the app exists and they showed them having to do push-ups or showed them having to do push-ups or showed them having to do push-ups or whatever. And they created a bunch of whatever. And they created a bunch of whatever. And they created a bunch of other videos about other app ideas. this other videos about other app ideas. this other videos about other app ideas. this is the one that went viral and then when is the one that went viral and then when is the one that went viral and then when it did it got some hundreds of thousands it did it got some hundreds of thousands it did it got some hundreds of thousands of views. They went and scrambled to of views. They went and scrambled to of views. They went and scrambled to create the app and then it took off. So create the app and then it took off. So create the app and then it took off. So they were able to validate the idea they were able to validate the idea they were able to validate the idea >> through Tik Tok and through their >> through Tik Tok and through their >> through Tik Tok and through their marketing show they're going to use and marketing show they're going to use and marketing show they're going to use and then build it which I thought was super then build it which I thought was super then build it which I thought was super cool. cool. cool. >> Were they technical? >> Were they technical? >> Were they technical? >> Uh one guy there was two guys. One guy >> Uh one guy there was two guys. One guy >> Uh one guy there was two guys. One guy was the technical guy. The other guy was was the technical guy. The other guy was was the technical guy. The other guy was the kind of the marketing the kind of the marketing the kind of the marketing >> push-up guy. >> push-up guy. >> push-up guy. >> Yeah. >> Yeah. >> Yeah. >> One guy's just great at push-ups. So >> One guy's just great at push-ups. So >> One guy's just great at push-ups. So this is the opposite of Field of Dreams, this is the opposite of Field of Dreams, this is the opposite of Field of Dreams, right? Instead of, you know, if we build right? Instead of, you know, if we build right? Instead of, you know, if we build it, they will come, it's like, if they it, they will come, it's like, if they it, they will come, it's like, if they come, then we'll build it. I guess I come, then we'll build it. I guess I come, then we'll build it. I guess I guess we got to build it then. And they guess we got to build it then. And they guess we got to build it then. And they just went viral first. just went viral first. just went viral first. >> Exactly. They reversed the whole >> Exactly. They reversed the whole >> Exactly. They reversed the whole process, which I think is the right way process, which I think is the right way process, which I think is the right way to do things now because imagine to do things now because imagine to do things now because imagine creating 10 apps and having none of them creating 10 apps and having none of them creating 10 apps and having none of them work. That would take you a year. Or work. That would take you a year. Or work. That would take you a year. Or creating one video in one day and having creating one video in one day and having creating one video in one day and having it work. And that takes one day. it work. And that takes one day. it work. And that takes one day. >> All right. So Pat has given you guys >> All right. So Pat has given you guys >> All right. So Pat has given you guys something straight out of his playbook, something straight out of his playbook, something straight out of his playbook, which is his method to finding a $1 which is his method to finding a $1 which is his method to finding a $1 million business idea. It's a template million business idea. It's a template million business idea. It's a template that guides you through seven proven that guides you through seven proven that guides you through seven proven methods to identify 21 problems that you methods to identify 21 problems that you methods to identify 21 problems that you can solve. It gives you real founder can solve. It gives you real founder can solve. It gives you real founder case studies so you can build and case studies so you can build and case studies so you can build and validate your ideas fast. If you want validate your ideas fast. If you want validate your ideas fast. If you want the template and case studies straight the template and case studies straight the template and case studies straight from Pat, you can download it right now. from Pat, you can download it right now. from Pat, you can download it right now. Just click the link in the description. Just click the link in the description. Just click the link in the description. Now, back to the episode. Now, back to the episode. Now, back to the episode. >> Are there other apps that you're seeing? >> Are there other apps that you're seeing? >> Are there other apps that you're seeing? Another genre of apps that you're seeing Another genre of apps that you're seeing Another genre of apps that you're seeing that are working. apps are the new info that are working. apps are the new info that are working. apps are the new info products, I think. So, anything in products, I think. So, anything in products, I think. So, anything in health, wealth, relationships, health, wealth, relationships, health, wealth, relationships, productivity, self-improvement, these productivity, self-improvement, these productivity, self-improvement, these are all great spaces. And the reason why are all great spaces. And the reason why are all great spaces. And the reason why I wanted to share the dumb apps because I wanted to share the dumb apps because I wanted to share the dumb apps because they're the most funniest when you think they're the most funniest when you think they're the most funniest when you think about them. I'm not saying go build a about them. I'm not saying go build a about them. I'm not saying go build a dumb app, but build anything in these dumb app, but build anything in these dumb app, but build anything in these sorts of spaces right now. Health, so sorts of spaces right now. Health, so sorts of spaces right now. Health, so fitness, gym apps, these sorts of fitness, gym apps, these sorts of fitness, gym apps, these sorts of things, wealth, money, productivity, things, wealth, money, productivity, things, wealth, money, productivity, these sorts of things. That is a great these sorts of things. That is a great these sorts of things. That is a great space to be building right now. space to be building right now. space to be building right now. >> What are you seeing in wealth? >> What are you seeing in wealth? >> What are you seeing in wealth? >> Well, there's not any kind of the silly >> Well, there's not any kind of the silly >> Well, there's not any kind of the silly apps, but anything that's in like apps, but anything that's in like apps, but anything that's in like crypto, trading, these sorts of things. crypto, trading, these sorts of things. crypto, trading, these sorts of things. Those are really really popular. Those are really really popular. Those are really really popular. >> What's a stop vaping app? >> What's a stop vaping app? >> What's a stop vaping app? >> Yep. So, that would be another one of >> Yep. So, that would be another one of >> Yep. So, that would be another one of the health I think the health one is a the health I think the health one is a the health I think the health one is a good space. There's a guy that just good space. There's a guy that just good space. There's a guy that just built an app that helps you track. It built an app that helps you track. It built an app that helps you track. It was called Puff Count. And I think you was called Puff Count. And I think you was called Puff Count. And I think you just track how many puffs you took and just track how many puffs you took and just track how many puffs you took and then once you get to a certain low then once you get to a certain low then once you get to a certain low amount it sort of gifies the process of amount it sort of gifies the process of amount it sort of gifies the process of quitting uh nicotine. That was a cool quitting uh nicotine. That was a cool quitting uh nicotine. That was a cool one. He sold it for a lot of money and one. He sold it for a lot of money and one. He sold it for a lot of money and uh we uh that was that was a really cool uh we uh that was that was a really cool uh we uh that was that was a really cool example. Did a lot of example. Did a lot of example. Did a lot of >> who bought it like Philip Morris and >> who bought it like Philip Morris and >> who bought it like Philip Morris and they shut that sucker down. they shut that sucker down. they shut that sucker down. >> Get that out of here. >> And are these kids built like I I assume >> And are these kids built like I I assume I' I watch your channel and it's mostly I' I watch your channel and it's mostly I' I watch your channel and it's mostly young like 20 something. Are a lot of young like 20 something. Are a lot of young like 20 something. Are a lot of them actually technical or are they just them actually technical or are they just them actually technical or are they just using AI to make this stuff? using AI to make this stuff? using AI to make this stuff? >> That's the thing is >> That's the thing is >> That's the thing is they're using AI coding. And this is why they're using AI coding. And this is why they're using AI coding. And this is why it's big now and you thinking it was big it's big now and you thinking it was big it's big now and you thinking it was big like 10 years ago. It's big now because like 10 years ago. It's big now because like 10 years ago. It's big now because in order to build an iPhone app, you in order to build an iPhone app, you in order to build an iPhone app, you needed to have a team of four. To build needed to have a team of four. To build needed to have a team of four. To build a good iPhone app, you needed a a good iPhone app, you needed a a good iPhone app, you needed a designer. You needed a product person. designer. You needed a product person. designer. You needed a product person. You needed an engineer. Probably a You needed an engineer. Probably a You needed an engineer. Probably a backend and a front-end engineer. But backend and a front-end engineer. But backend and a front-end engineer. But with AI coding tools, you can just have with AI coding tools, you can just have with AI coding tools, you can just have an idea. It's not perfect, but it's like an idea. It's not perfect, but it's like an idea. It's not perfect, but it's like 95% of the way there. You can just build 95% of the way there. You can just build 95% of the way there. You can just build it with zero. Basically, a team of zero it with zero. Basically, a team of zero it with zero. Basically, a team of zero apps that couldn't have existed before apps that couldn't have existed before apps that couldn't have existed before because it wouldn't have been cost because it wouldn't have been cost because it wouldn't have been cost effective. You couldn't have built a effective. You couldn't have built a effective. You couldn't have built a stop vaping app with a team of four stop vaping app with a team of four stop vaping app with a team of four people getting paid $100,000 a year or people getting paid $100,000 a year or people getting paid $100,000 a year or $200,000 a year. It just wouldn't have $200,000 a year. It just wouldn't have $200,000 a year. It just wouldn't have been feasible. But now there's this been feasible. But now there's this been feasible. But now there's this opportunity for all these little kind of opportunity for all these little kind of opportunity for all these little kind of weird fun apps that blow up on social weird fun apps that blow up on social weird fun apps that blow up on social media because you don't need anybody to media because you don't need anybody to media because you don't need anybody to build them anymore. You know what's build them anymore. You know what's build them anymore. You know what's interesting is you said that um apps the interesting is you said that um apps the interesting is you said that um apps the new info products that that didn't that new info products that that didn't that new info products that that didn't that didn't hit with me until just a second didn't hit with me until just a second didn't hit with me until just a second ago. Do you guys remember the police ago. Do you guys remember the police ago. Do you guys remember the police scanner app? I think it was called 5- scanner app? I think it was called 5- scanner app? I think it was called 5- radio or 50 radio. radio or 50 radio. radio or 50 radio. >> Do you remember that Sean? >> Do you remember that Sean? >> Do you remember that Sean? >> Sort of. >> Sort of. >> Sort of. >> Not really. I I've heard of these like >> Not really. I I've heard of these like >> Not really. I I've heard of these like Citizen is the one I know about. Citizen is the one I know about. Citizen is the one I know about. >> This was before that. So, I'm part of >> This was before that. So, I'm part of >> This was before that. So, I'm part of this forum where this guy is a poster this forum where this guy is a poster this forum where this guy is a poster and I knew he was kind of a celebrity to and I knew he was kind of a celebrity to and I knew he was kind of a celebrity to me a little bit and his name's Alan Wong me a little bit and his name's Alan Wong me a little bit and his name's Alan Wong and he started this thing called 50 and he started this thing called 50 and he started this thing called 50 Scanner. So, if you guys Google him, he Scanner. So, if you guys Google him, he Scanner. So, if you guys Google him, he kind of was famous because he created kind of was famous because he created kind of was famous because he created this iPhone app and I think his story this iPhone app and I think his story this iPhone app and I think his story was that he was an immigrant from was that he was an immigrant from was that he was an immigrant from another country. He came here with another country. He came here with another country. He came here with nothing. His family uh I think I think nothing. His family uh I think I think nothing. His family uh I think I think they worked in a restaurant, something they worked in a restaurant, something they worked in a restaurant, something like that. He created this thing called like that. He created this thing called like that. He created this thing called the 50 scanner right when the iPhone got the 50 scanner right when the iPhone got the 50 scanner right when the iPhone got started and he made eight figures. I started and he made eight figures. I started and he made eight figures. I think he was making like $5 million a think he was making like $5 million a think he was making like $5 million a year repeatedly for a very long time. year repeatedly for a very long time. year repeatedly for a very long time. And he like wrote this story about how And he like wrote this story about how And he like wrote this story about how he was able to retire his mom and dad. he was able to retire his mom and dad. he was able to retire his mom and dad. Then he like bought a Lamborghini and he Then he like bought a Lamborghini and he Then he like bought a Lamborghini and he took a photo of himself in the took a photo of himself in the took a photo of himself in the Lamborghini when he was like 24. And he Lamborghini when he was like 24. And he Lamborghini when he was like 24. And he kind of went viral for that. But he kind of went viral for that. But he kind of went viral for that. But he never actually taught how to make apps. never actually taught how to make apps. never actually taught how to make apps. He was like kind of like true to like He was like kind of like true to like He was like kind of like true to like just making apps. just making apps. just making apps. >> And uh I remember this guy and he was >> And uh I remember this guy and he was >> And uh I remember this guy and he was like one in a million. There was like like one in a million. There was like like one in a million. There was like not other people doing like these iPhone not other people doing like these iPhone not other people doing like these iPhone apps that were making five or $8 million apps that were making five or $8 million apps that were making five or $8 million a year with one employees. He was one in a year with one employees. He was one in a year with one employees. He was one in a million. It was so cool. and he's like a million. It was so cool. and he's like a million. It was so cool. and he's like a celebrity a little bit to me cuz I a celebrity a little bit to me cuz I a celebrity a little bit to me cuz I kind of grew up it was kind of like my kind of grew up it was kind of like my kind of grew up it was kind of like my Tai Lopez and it is kind of interesting Tai Lopez and it is kind of interesting Tai Lopez and it is kind of interesting to say that these the the they are the to say that these the the they are the to say that these the the they are the new info products because info products new info products because info products new info products because info products when I was growing up when I was 19 and when I was growing up when I was 19 and when I was growing up when I was 19 and 25 trying or 19 and 21 trying to get 25 trying or 19 and 21 trying to get 25 trying or 19 and 21 trying to get into the internet it was always info into the internet it was always info into the internet it was always info product people that like I didn't I product people that like I didn't I product people that like I didn't I didn't exactly look up to because I didn't exactly look up to because I didn't exactly look up to because I thought they were sleazy a little bit thought they were sleazy a little bit thought they were sleazy a little bit but I was like I want that life I aspire but I was like I want that life I aspire but I was like I want that life I aspire to have that like I can make money to have that like I can make money to have that like I can make money anywhere anytime be on a beach type of anywhere anytime be on a beach type of anywhere anytime be on a beach type of lifestyle and it is funny that you're lifestyle and it is funny that you're lifestyle and it is funny that you're saying that the and apps weren't even on saying that the and apps weren't even on saying that the and apps weren't even on my radar because I didn't how to make my radar because I didn't how to make my radar because I didn't how to make them. I couldn't I I physically couldn't them. I couldn't I I physically couldn't them. I couldn't I I physically couldn't do that, but now I probably could. And do that, but now I probably could. And do that, but now I probably could. And that is kind of an interesting way to that is kind of an interesting way to that is kind of an interesting way to look at it. And then we saw we had this look at it. And then we saw we had this look at it. And then we saw we had this one, what was the kids uh who we had on one, what was the kids uh who we had on one, what was the kids uh who we had on here, Sean? here, Sean? here, Sean? >> Calorie Tracker. >> Calorie Tracker. >> Calorie Tracker. >> Cali Cali. >> Cali Cali. >> Cali Cali. >> We had Cali. He was >> We had Cali. He was >> We had Cali. He was >> Have you guys seen how big that business >> Have you guys seen how big that business >> Have you guys seen how big that business is now? is now? is now? >> So he talked to us, this guy Zack talked >> So he talked to us, this guy Zack talked >> So he talked to us, this guy Zack talked to us literally. He It was noon on a to us literally. He It was noon on a to us literally. He It was noon on a Tuesday. Go, what are you doing here? He Tuesday. Go, what are you doing here? He Tuesday. Go, what are you doing here? He goes, I came home goes, I came home goes, I came home >> in fifth period. >> in fifth period. >> in fifth period. >> He goes, I came home for lunch during >> He goes, I came home for lunch during >> He goes, I came home for lunch during high school to like do this interview high school to like do this interview high school to like do this interview and I have to go back to school. And at and I have to go back to school. And at and I have to go back to school. And at the time, I think it was a $30 million a the time, I think it was a $30 million a the time, I think it was a $30 million a year business. How big is it now? year business. How big is it now? year business. How big is it now? >> I saw on X, so it's not verified or >> I saw on X, so it's not verified or >> I saw on X, so it's not verified or anything like that, but they they said anything like that, but they they said anything like that, but they they said they did 6 million in January alone. So they did 6 million in January alone. So they did 6 million in January alone. So 70, what does that put it at? 70s 70, what does that put it at? 70s 70, what does that put it at? 70s something million. something million. something million. >> That's incredible. Well, he launched a >> That's incredible. Well, he launched a >> That's incredible. Well, he launched a thing called App Mafia, which is like a thing called App Mafia, which is like a thing called App Mafia, which is like a course on how to make course on how to make course on how to make >> apps. And I don't think it landed. U I >> apps. And I don't think it landed. U I >> apps. And I don't think it landed. U I think people kind of mocked it, but think people kind of mocked it, but think people kind of mocked it, but anyway, it was cool to like see that anyway, it was cool to like see that anyway, it was cool to like see that this is the new info product. Well, it's this is the new info product. Well, it's this is the new info product. Well, it's cool because there's sounds like there's cool because there's sounds like there's cool because there's sounds like there's two trends coming together, right? It's two trends coming together, right? It's two trends coming together, right? It's apps are getting easier and easier to apps are getting easier and easier to apps are getting easier and easier to make with AI and vibe coding. And then make with AI and vibe coding. And then make with AI and vibe coding. And then on the other hand, you have a new on the other hand, you have a new on the other hand, you have a new discovery platform, Tik Tok, that you discovery platform, Tik Tok, that you discovery platform, Tik Tok, that you can get your app downloaded from. And can get your app downloaded from. And can get your app downloaded from. And both happening at the same time, like both happening at the same time, like both happening at the same time, like Charlie Mer calls these like La Palooa Charlie Mer calls these like La Palooa Charlie Mer calls these like La Palooa effects where multiple factors kind of effects where multiple factors kind of effects where multiple factors kind of conspire in your favor and then suddenly conspire in your favor and then suddenly conspire in your favor and then suddenly you get this like crazy sort of Lola you get this like crazy sort of Lola you get this like crazy sort of Lola Palooa effect out of it. So you get 1 2 Palooa effect out of it. So you get 1 2 Palooa effect out of it. So you get 1 2 3 four variables all pushing in the same 3 four variables all pushing in the same 3 four variables all pushing in the same direction unintentionally and it creates direction unintentionally and it creates direction unintentionally and it creates like a new opportunity. So we were like a new opportunity. So we were like a new opportunity. So we were joking like dude iPhone apps is this is joking like dude iPhone apps is this is joking like dude iPhone apps is this is like 2010 like what what do you mean like 2010 like what what do you mean like 2010 like what what do you mean that's the opportunity? Well there's that's the opportunity? Well there's that's the opportunity? Well there's something that changed. Apps got way something that changed. Apps got way something that changed. Apps got way easier to build and apps got way easier easier to build and apps got way easier easier to build and apps got way easier to be discovered. There's a new way to to be discovered. There's a new way to to be discovered. There's a new way to get discovered as an app. So the playing get discovered as an app. So the playing get discovered as an app. So the playing field reopened in a way that the the field reopened in a way that the the field reopened in a way that the the window was sort of closed um you know window was sort of closed um you know window was sort of closed um you know over the last let's say 5 years ago. It over the last let's say 5 years ago. It over the last let's say 5 years ago. It was less juicy than it is currently. was less juicy than it is currently. was less juicy than it is currently. >> Yep. That's right. >> Yep. That's right. >> Yep. That's right. >> Okay. You want to do another idea? What >> Okay. You want to do another idea? What >> Okay. You want to do another idea? What else you got? else you got? else you got? >> Let's do this B2B B2B video. I'm curious >> Let's do this B2B B2B video. I'm curious >> Let's do this B2B B2B video. I'm curious what you have there. what you have there. what you have there. >> Yeah, I don't have >> Yeah, I don't have >> Yeah, I don't have like crazy business ideas here, but I like crazy business ideas here, but I like crazy business ideas here, but I have just some intel on how big this have just some intel on how big this have just some intel on how big this opportunity is and there's so many opportunity is and there's so many opportunity is and there's so many business ideas you can do off of this. business ideas you can do off of this. business ideas you can do off of this. So, I know this and you guys know this So, I know this and you guys know this So, I know this and you guys know this is that video content is hard. Doing is that video content is hard. Doing is that video content is hard. Doing anything on video is hard. Doesn't anything on video is hard. Doesn't anything on video is hard. Doesn't matter if it's long form, short form, matter if it's long form, short form, matter if it's long form, short form, paid ads, organic, getting authentic, paid ads, organic, getting authentic, paid ads, organic, getting authentic, non AI gen. No, we're not talking about non AI gen. No, we're not talking about non AI gen. No, we're not talking about AI generated stuff like video to work AI generated stuff like video to work AI generated stuff like video to work for your business that gets views and for your business that gets views and for your business that gets views and converts customers there. It's really converts customers there. It's really converts customers there. It's really really hard at companies. There's lots really hard at companies. There's lots really hard at companies. There's lots of functions, right? Design, that's of functions, right? Design, that's of functions, right? Design, that's pretty much solved. You get good pretty much solved. You get good pretty much solved. You get good designers, they do good stuff. Product, designers, they do good stuff. Product, designers, they do good stuff. Product, that's a little tough, but kind of that's a little tough, but kind of that's a little tough, but kind of generally solved. Engineering kind of generally solved. Engineering kind of generally solved. Engineering kind of solved, especially with AI. Sales, solved, especially with AI. Sales, solved, especially with AI. Sales, there's lots of playbooks for all these, there's lots of playbooks for all these, there's lots of playbooks for all these, right? There's no playbook right now for right? There's no playbook right now for right? There's no playbook right now for video. I'll stop there and let me know video. I'll stop there and let me know video. I'll stop there and let me know what you guys think immediately about what you guys think immediately about what you guys think immediately about that. that. that. >> I think you're spot on. I've said before >> I think you're spot on. I've said before >> I think you're spot on. I've said before video is now the the native tongue of video is now the the native tongue of video is now the the native tongue of the internet. It's the language that the the internet. It's the language that the the internet. It's the language that the internet speaks. And so if you can't internet speaks. And so if you can't internet speaks. And so if you can't make good video, you essentially it's make good video, you essentially it's make good video, you essentially it's like moving to America and not being like moving to America and not being like moving to America and not being able to speak English. You might be able able to speak English. You might be able able to speak English. You might be able to get by, to get by, to get by, >> but it's not going to be easy for you. >> but it's not going to be easy for you. >> but it's not going to be easy for you. And so you're right that the way you And so you're right that the way you And so you're right that the way you just put it is really great, which is just put it is really great, which is just put it is really great, which is that companies don't even have really that companies don't even have really that companies don't even have really the job function yet at the majority of the job function yet at the majority of the job function yet at the majority of companies to be able to produce video. companies to be able to produce video. companies to be able to produce video. Who in who in the company should be able Who in who in the company should be able Who in who in the company should be able to produce video right now? It's like to produce video right now? It's like to produce video right now? It's like >> it's kind of the youngest employee maybe >> it's kind of the youngest employee maybe >> it's kind of the youngest employee maybe is going to do it. You know, the guy who is going to do it. You know, the guy who is going to do it. You know, the guy who happens to have a camera and, you know, happens to have a camera and, you know, happens to have a camera and, you know, understands Tik Tok a little bit. I understands Tik Tok a little bit. I understands Tik Tok a little bit. I guess you can sort of do it. a social guess you can sort of do it. a social guess you can sort of do it. a social media person's supposed to be expected media person's supposed to be expected media person's supposed to be expected to do this, but it's probably going to to do this, but it's probably going to to do this, but it's probably going to elevate up to the level of product elevate up to the level of product elevate up to the level of product design, project management. Like, design, project management. Like, design, project management. Like, there's going to be one of these there's going to be one of these there's going to be one of these functions at companies where you need to functions at companies where you need to functions at companies where you need to be able to produce good video because be able to produce good video because be able to produce good video because that's how we communicate with the world that's how we communicate with the world that's how we communicate with the world now. now. now. >> Yeah. Or it's going to be the person >> Yeah. Or it's going to be the person >> Yeah. Or it's going to be the person who's least embarrassed. What's funny is who's least embarrassed. What's funny is who's least embarrassed. What's funny is like so starting in December, I started like so starting in December, I started like so starting in December, I started doing uh I tried I wanted to learn doing uh I tried I wanted to learn doing uh I tried I wanted to learn Instagram, so I was like, I'm going to Instagram, so I was like, I'm going to Instagram, so I was like, I'm going to make a video a day. make a video a day. make a video a day. >> I was so ashamed to be doing this. Yes. >> I was so ashamed to be doing this. Yes. >> I was so ashamed to be doing this. Yes. >> And like then I like started learning >> And like then I like started learning >> And like then I like started learning how to do this and I was like this is so how to do this and I was like this is so how to do this and I was like this is so like manipulable. Like I know how to do like manipulable. Like I know how to do like manipulable. Like I know how to do this now. It took me about 30 videos to this now. It took me about 30 videos to this now. It took me about 30 videos to master. But what was holding me back was master. But what was holding me back was master. But what was holding me back was just the shame. Just the shame. Like just the shame. Just the shame. Like just the shame. Just the shame. Like it's just so embarrassing to like be it's just so embarrassing to like be it's just so embarrassing to like be walking down the street and talking and walking down the street and talking and walking down the street and talking and being like, "Hey, so here I'm going to being like, "Hey, so here I'm going to being like, "Hey, so here I'm going to Wait, hold on. Got to redo it again. Wait, hold on. Got to redo it again. Wait, hold on. Got to redo it again. Hey, so here I'm going to I was like, Hey, so here I'm going to I was like, Hey, so here I'm going to I was like, "Well, if I hold it a certain way, I "Well, if I hold it a certain way, I "Well, if I hold it a certain way, I could just pretend that I'm on FaceTime, could just pretend that I'm on FaceTime, could just pretend that I'm on FaceTime, but people hear me repeating the same but people hear me repeating the same but people hear me repeating the same thing over and over again. Like, this is thing over and over again. Like, this is thing over and over again. Like, this is stupid. like I'm acting here. It was stupid. like I'm acting here. It was stupid. like I'm acting here. It was horrible. horrible. horrible. >> Well, that's actually why it's a huge >> Well, that's actually why it's a huge >> Well, that's actually why it's a huge opportunity and I have this in one of my opportunity and I have this in one of my opportunity and I have this in one of my other ideas which is around YouTube SEO, other ideas which is around YouTube SEO, other ideas which is around YouTube SEO, but that's also related to video. But I but that's also related to video. But I but that's also related to video. But I talked to a lot of founders or people talked to a lot of founders or people talked to a lot of founders or people that want to be founders. People are that want to be founders. People are that want to be founders. People are afraid to put their themselves on afraid to put their themselves on afraid to put their themselves on camera. That's actually why there's one camera. That's actually why there's one camera. That's actually why there's one of the biggest opportunities because 99% of the biggest opportunities because 99% of the biggest opportunities because 99% of people would rather write an article of people would rather write an article of people would rather write an article or, you know, do something with like or, you know, do something with like or, you know, do something with like Google SEO or just do something that Google SEO or just do something that Google SEO or just do something that doesn't have to put themselves out there doesn't have to put themselves out there doesn't have to put themselves out there and put their face out there. And that's and put their face out there. And that's and put their face out there. And that's actually why YouTube, I think, will be a actually why YouTube, I think, will be a actually why YouTube, I think, will be a huge opportunity because most people are huge opportunity because most people are huge opportunity because most people are too scared to actually put a camera in too scared to actually put a camera in too scared to actually put a camera in front of their face and start yapping. front of their face and start yapping. front of their face and start yapping. >> It's also hard, right? Like it takes a >> It's also hard, right? Like it takes a >> It's also hard, right? Like it takes a lot of work to do YouTube compared to a lot of work to do YouTube compared to a lot of work to do YouTube compared to a podcast. A podcast is so much easier podcast. A podcast is so much easier podcast. A podcast is so much easier than doing planned, scripted, edited, than doing planned, scripted, edited, than doing planned, scripted, edited, packaged YouTube content and then you packaged YouTube content and then you packaged YouTube content and then you get the big view number in your face and get the big view number in your face and get the big view number in your face and you get a immediate like you get a immediate like you get a immediate like >> slap or you know that that quick high >> slap or you know that that quick high >> slap or you know that that quick high that you're then going to chase, right? that you're then going to chase, right? that you're then going to chase, right? And and that's a very tough cycle on And and that's a very tough cycle on And and that's a very tough cycle on YouTube. Uh I think you know short form YouTube. Uh I think you know short form YouTube. Uh I think you know short form is sort of similar. There's like the is sort of similar. There's like the is sort of similar. There's like the phrase like 200 view jail where a lot of phrase like 200 view jail where a lot of phrase like 200 view jail where a lot of people will create Tik Toks and they people will create Tik Toks and they people will create Tik Toks and they just sort of never get past the 200 view just sort of never get past the 200 view just sort of never get past the 200 view number. You just stay stuck in that number. You just stay stuck in that number. You just stay stuck in that state, state, state, >> right? >> right? >> right? >> But there's a huge amount of I don't >> But there's a huge amount of I don't >> But there's a huge amount of I don't know self-consciousness as well as know self-consciousness as well as know self-consciousness as well as actual work that goes into to doing actual work that goes into to doing actual work that goes into to doing this. So what's the solve here? How do this. So what's the solve here? How do this. So what's the solve here? How do you actually how do you actually solve you actually how do you actually solve you actually how do you actually solve this? What are different angles you this? What are different angles you this? What are different angles you could take? Like Sam, how would you could take? Like Sam, how would you could take? Like Sam, how would you let's say you believe this was the let's say you believe this was the let's say you believe this was the problem? I think Pat has accurately problem? I think Pat has accurately problem? I think Pat has accurately described the problem and the value described the problem and the value described the problem and the value that's there, but you need you still that's there, but you need you still that's there, but you need you still need a key to unlock the door. What's need a key to unlock the door. What's need a key to unlock the door. What's the what would be the key? What would be the what would be the key? What would be the what would be the key? What would be an idea that you would create in this an idea that you would create in this an idea that you would create in this space? space? space? >> I could show you a couple >> I could show you a couple >> I could show you a couple people. Well, one guy that I think is people. Well, one guy that I think is people. Well, one guy that I think is cool. He does so big companies, they cool. He does so big companies, they cool. He does so big companies, they want to get into video. HubSpot want to get into video. HubSpot want to get into video. HubSpot obviously wants to get into video. Big obviously wants to get into video. Big obviously wants to get into video. Big Fortune50, Fortune 100, Fortune 500 Fortune50, Fortune 100, Fortune 500 Fortune50, Fortune 100, Fortune 500 companies, they need to figure out companies, they need to figure out companies, they need to figure out YouTube and they need to figure it out YouTube and they need to figure it out YouTube and they need to figure it out fast. And I know a guy who has an agency fast. And I know a guy who has an agency fast. And I know a guy who has an agency that he goes for the big boys. He goes that he goes for the big boys. He goes that he goes for the big boys. He goes for like the Microsofts, the Figmas. And for like the Microsofts, the Figmas. And for like the Microsofts, the Figmas. And he basically just sends them, he helps he basically just sends them, he helps he basically just sends them, he helps them build YouTube teams and he sends them build YouTube teams and he sends them build YouTube teams and he sends them packaging ideas. Do this title, do them packaging ideas. Do this title, do them packaging ideas. Do this title, do this thumbnail, do this title, do this this thumbnail, do this title, do this this thumbnail, do this title, do this thumbnail because you are Microsoft or thumbnail because you are Microsoft or thumbnail because you are Microsoft or some massive company. He charges like some massive company. He charges like some massive company. He charges like it's different probably per client, but it's different probably per client, but it's different probably per client, but he's told me some crazy numbers like 50 he's told me some crazy numbers like 50 he's told me some crazy numbers like 50 to $100,000 per month just for YouTube to $100,000 per month just for YouTube to $100,000 per month just for YouTube strategy. And that shows you how much strategy. And that shows you how much strategy. And that shows you how much B2B, this is a B2B specific play here, B2B, this is a B2B specific play here, B2B, this is a B2B specific play here, how much they're willing to pay to have how much they're willing to pay to have how much they're willing to pay to have this problem solved. And I still don't this problem solved. And I still don't this problem solved. And I still don't like that's like one example. I don't like that's like one example. I don't like that's like one example. I don't even know a lot of people that are even know a lot of people that are even know a lot of people that are solving this problem. I don't know what solving this problem. I don't know what solving this problem. I don't know what you guys think. you guys think. you guys think. >> Well, well, there's other people who are >> Well, well, there's other people who are >> Well, well, there's other people who are doing like done for you, right? So, doing like done for you, right? So, doing like done for you, right? So, we've we've talked about the guy, I we've we've talked about the guy, I we've we've talked about the guy, I think his name's Josh, who does the think his name's Josh, who does the think his name's Josh, who does the street interviews for companies. So, street interviews for companies. So, street interviews for companies. So, it's like, oh, you know what? You know it's like, oh, you know what? You know it's like, oh, you know what? You know what's the most shameful and awkward and what's the most shameful and awkward and what's the most shameful and awkward and difficult version of video is like man difficult version of video is like man difficult version of video is like man on the street interviews. So he's like on the street interviews. So he's like on the street interviews. So he's like just niche down into like I'll give you just niche down into like I'll give you just niche down into like I'll give you that format. You give me money. that format. You give me money. that format. You give me money. >> I will walk around New York and I will >> I will walk around New York and I will >> I will walk around New York and I will stop people on the road and I will ask stop people on the road and I will ask stop people on the road and I will ask them you know three goofy questions to them you know three goofy questions to them you know three goofy questions to try to get you know try to get you some try to get you know try to get you some try to get you know try to get you some clips. Okay. So that's like one guy clips. Okay. So that's like one guy clips. Okay. So that's like one guy who's doing the done for you service. I who's doing the done for you service. I who's doing the done for you service. I know these other guys that do they fly know these other guys that do they fly know these other guys that do they fly to companies and they they podcast to companies and they they podcast to companies and they they podcast interview them. They're like, "Look, interview them. They're like, "Look, interview them. They're like, "Look, forget even getting booked on an actual forget even getting booked on an actual forget even getting booked on an actual podcast. I'll just interview you. We'll podcast. I'll just interview you. We'll podcast. I'll just interview you. We'll chop it up like you were on a podcast. chop it up like you were on a podcast. chop it up like you were on a podcast. Nobody even needs to know that. There's Nobody even needs to know that. There's Nobody even needs to know that. There's no long- form podcast actually no long- form podcast actually no long- form podcast actually underneath this and I'll just give you underneath this and I'll just give you underneath this and I'll just give you the clips." Like, and for you that's a the clips." Like, and for you that's a the clips." Like, and for you that's a lot easier. The the usually the CEO or lot easier. The the usually the CEO or lot easier. The the usually the CEO or the founder is pretty comfortable the founder is pretty comfortable the founder is pretty comfortable >> just sitting down and and being >> just sitting down and and being >> just sitting down and and being interviewed about their company uh in a interviewed about their company uh in a interviewed about their company uh in a podcast format podcast format podcast format >> and they just do it the whole thing >> and they just do it the whole thing >> and they just do it the whole thing turnkey and it's like, "Wait, let's just turnkey and it's like, "Wait, let's just turnkey and it's like, "Wait, let's just cut out the part of helping you get cut out the part of helping you get cut out the part of helping you get booked on actual podcast and cutting it. booked on actual podcast and cutting it. booked on actual podcast and cutting it. We'll just fake the podcast. It's great. We'll just fake the podcast. It's great. We'll just fake the podcast. It's great. >> And so that's like another like we will >> And so that's like another like we will >> And so that's like another like we will deliver this format to you for a a uh deliver this format to you for a a uh deliver this format to you for a a uh you know tens of thousands of dollars a you know tens of thousands of dollars a you know tens of thousands of dollars a month uh type of type of thing. Now you month uh type of type of thing. Now you month uh type of type of thing. Now you only need 10 customers and you're you only need 10 customers and you're you only need 10 customers and you're you know now you're cooking at over 100 know now you're cooking at over 100 know now you're cooking at over 100 grand a month. grand a month. grand a month. >> Yeah. I like the idea of taking one >> Yeah. I like the idea of taking one >> Yeah. I like the idea of taking one popular format and then turning that popular format and then turning that popular format and then turning that into a business. Like you said the into a business. Like you said the into a business. Like you said the street interviews do that one format for street interviews do that one format for street interviews do that one format for one business. And I actually met that one business. And I actually met that one business. And I actually met that guy who started that business and he guy who started that business and he guy who started that business and he told me some pretty wild numbers about told me some pretty wild numbers about told me some pretty wild numbers about his revenue. his revenue. his revenue. >> We talked about it. Yeah. It was doing >> We talked about it. Yeah. It was doing >> We talked about it. Yeah. It was doing uh I think this year he's going to do 10 uh I think this year he's going to do 10 uh I think this year he's going to do 10 million in revenue. million in revenue. million in revenue. >> Yeah. One format. >> Yeah. One format. >> Yeah. One format. >> It's crazy. >> It's crazy. >> It's crazy. >> Well, here do this Pat. Let's show. >> Well, here do this Pat. Let's show. >> Well, here do this Pat. Let's show. Okay. So, do me a favor. You sent me a Okay. So, do me a favor. You sent me a Okay. So, do me a favor. You sent me a thing where you have your Google sheet thing where you have your Google sheet thing where you have your Google sheet or sorry, your Google doc that you have or sorry, your Google doc that you have or sorry, your Google doc that you have for every single video that you made. for every single video that you made. for every single video that you made. >> I want you to show it to Sean. And the >> I want you to show it to Sean. And the >> I want you to show it to Sean. And the idea here is like idea here is like idea here is like >> what you your pre-work for your your >> what you your pre-work for your your >> what you your pre-work for your your YouTube video was really good and it YouTube video was really good and it YouTube video was really good and it outlined the whole story. you did a outlined the whole story. you did a outlined the whole story. you did a really good job of when you showed me really good job of when you showed me really good job of when you showed me how to make a YouTube video. how to make a YouTube video. how to make a YouTube video. >> And what Sean's describing is basically >> And what Sean's describing is basically >> And what Sean's describing is basically just doing that, but for companies, just doing that, but for companies, just doing that, but for companies, >> let's do it. >> let's do it. >> let's do it. >> So, for the audience, Sean and I have >> So, for the audience, Sean and I have >> So, for the audience, Sean and I have done a 750, almost 800 podcasts. done a 750, almost 800 podcasts. done a 750, almost 800 podcasts. Sometimes they're super well researched. Sometimes they're super well researched. Sometimes they're super well researched. Other times we're like, let's just riff. Other times we're like, let's just riff. Other times we're like, let's just riff. What do you want to talk about? Tell me What do you want to talk about? Tell me What do you want to talk about? Tell me about your weekend. Let's just talk. And about your weekend. Let's just talk. And about your weekend. Let's just talk. And it requires like no work. And it requires like no work. And it requires like no work. And occasionally those will get seen by occasionally those will get seen by occasionally those will get seen by hundreds of thousands of people. hundreds of thousands of people. hundreds of thousands of people. >> Occasionally there'll be an interview >> Occasionally there'll be an interview >> Occasionally there'll be an interview that has little research and we're just that has little research and we're just that has little research and we're just friends with the person. And that could friends with the person. And that could friends with the person. And that could potentially get a million views. Uh, but potentially get a million views. Uh, but potentially get a million views. Uh, but then I saw yours and it was so much more then I saw yours and it was so much more then I saw yours and it was so much more work, but worth it. work, but worth it. work, but worth it. >> Yeah, I'm very anal retentive and I want >> Yeah, I'm very anal retentive and I want >> Yeah, I'm very anal retentive and I want everything to be planned out and I don't everything to be planned out and I don't everything to be planned out and I don't like off the cuff. I don't like like off the cuff. I don't like like off the cuff. I don't like spontaneous. I want everything to be spontaneous. I want everything to be spontaneous. I want everything to be there in the dock before that gets there in the dock before that gets there in the dock before that gets filmed. Not saying that's better or filmed. Not saying that's better or filmed. Not saying that's better or worse. That's more my style. But I can worse. That's more my style. But I can worse. That's more my style. But I can pull up uh let me just find the right pull up uh let me just find the right pull up uh let me just find the right one to show you. Okay, so this is what one to show you. Okay, so this is what one to show you. Okay, so this is what we call a prep dock. I mean, My First we call a prep dock. I mean, My First we call a prep dock. I mean, My First Million has something like this, too, Million has something like this, too, Million has something like this, too, but this one is uh a little different. but this one is uh a little different. but this one is uh a little different. This is our prep doc for all of our This is our prep doc for all of our This is our prep doc for all of our videos that we do at Starter Story. And videos that we do at Starter Story. And videos that we do at Starter Story. And we will do a couple things in here. we will do a couple things in here. we will do a couple things in here. First, we start with the packaging. So, First, we start with the packaging. So, First, we start with the packaging. So, this is before anything gets filmed. And this is before anything gets filmed. And this is before anything gets filmed. And it's not post film, it's pre-production. it's not post film, it's pre-production. it's not post film, it's pre-production. And we do the title and thumbnail. So, And we do the title and thumbnail. So, And we do the title and thumbnail. So, this is this guy here. It's a different this is this guy here. It's a different this is this guy here. It's a different guest, but we're saying, "Hey, this is guest, but we're saying, "Hey, this is guest, but we're saying, "Hey, this is the thumbnail we're going to do." And the thumbnail we're going to do." And the thumbnail we're going to do." And this is the video. This video did pretty this is the video. This video did pretty this is the video. This video did pretty well. I think it got like 5 600 700K well. I think it got like 5 600 700K well. I think it got like 5 600 700K views. U So, that's why I want to show views. U So, that's why I want to show views. U So, that's why I want to show it. It's like a good example. And I it. It's like a good example. And I it. It's like a good example. And I learned this when I read this production learned this when I read this production learned this when I read this production book. It was like Hollywood production book. It was like Hollywood production book. It was like Hollywood production book. But when you sell a script in book. But when you sell a script in book. But when you sell a script in Hollywood, they have what's called a Hollywood, they have what's called a Hollywood, they have what's called a treatment. And it's basically a pitch of treatment. And it's basically a pitch of treatment. And it's basically a pitch of a video of why someone will want to a video of why someone will want to a video of why someone will want to watch this video. If you want to sell watch this video. If you want to sell watch this video. If you want to sell your script in Hollywood and convince your script in Hollywood and convince your script in Hollywood and convince some director to pick it up or whatever some director to pick it up or whatever some director to pick it up or whatever happens in Hollywood, you have to sell happens in Hollywood, you have to sell happens in Hollywood, you have to sell the sc. You don't give them the 120 page the sc. You don't give them the 120 page the sc. You don't give them the 120 page script. you sell them the sales page of script. you sell them the sales page of script. you sell them the sales page of the script. So we always have title the script. So we always have title the script. So we always have title thumbnail obviously and then we have thumbnail obviously and then we have thumbnail obviously and then we have what's called a treatment. I'll stop what's called a treatment. I'll stop what's called a treatment. I'll stop there and let me you guys let me know there and let me you guys let me know there and let me you guys let me know what you think about this. what you think about this. what you think about this. >> So let's just read the treatment. So you >> So let's just read the treatment. So you >> So let's just read the treatment. So you go this is Mike founder from Australia. go this is Mike founder from Australia. go this is Mike founder from Australia. Now are you thinking about this like Now are you thinking about this like Now are you thinking about this like what what needs to be nailed in the what what needs to be nailed in the what what needs to be nailed in the treatment? What do you have to what is treatment? What do you have to what is treatment? What do you have to what is the important part to find when you the important part to find when you the important part to find when you write this pitch? write this pitch? write this pitch? >> Yeah. I always try to think about how >> Yeah. I always try to think about how >> Yeah. I always try to think about how and this might have been written by by and this might have been written by by and this might have been written by by my producer, but what I like to think my producer, but what I like to think my producer, but what I like to think about in the treatment is like the vibes about in the treatment is like the vibes about in the treatment is like the vibes and the feeling that the viewer will get and the feeling that the viewer will get and the feeling that the viewer will get when they watch it. Why should this when they watch it. Why should this when they watch it. Why should this video exist? Why will this why will they video exist? Why will this why will they video exist? Why will this why will they leave this video and think about it for leave this video and think about it for leave this video and think about it for the next 2 weeks or tell their send it the next 2 weeks or tell their send it the next 2 weeks or tell their send it to their friend? I I like to think about to their friend? I I like to think about to their friend? I I like to think about the feeling that you have when you watch the feeling that you have when you watch the feeling that you have when you watch it. Maybe this isn't the best example of it. Maybe this isn't the best example of it. Maybe this isn't the best example of that, but what is the viewer going to that, but what is the viewer going to that, but what is the viewer going to walk away with? This isn't really like walk away with? This isn't really like walk away with? This isn't really like an intro. This is more like sell I'm an intro. This is more like sell I'm an intro. This is more like sell I'm telling my producer right now, sell me telling my producer right now, sell me telling my producer right now, sell me on this idea so that when we go to on this idea so that when we go to on this idea so that when we go to record it, we know exactly what we're record it, we know exactly what we're record it, we know exactly what we're trying to get out of this and that it trying to get out of this and that it trying to get out of this and that it ends up being how we planned. ends up being how we planned. ends up being how we planned. >> So, in this case, is the kind of the the >> So, in this case, is the kind of the the >> So, in this case, is the kind of the the the main thing I would be feeling or the main thing I would be feeling or the main thing I would be feeling or wanting is, wanting is, wanting is, >> oh man, I really want the sort of exact >> oh man, I really want the sort of exact >> oh man, I really want the sort of exact playbook. uh you know in this case the playbook. uh you know in this case the playbook. uh you know in this case the 10step playbook validated by a Reddit 10step playbook validated by a Reddit 10step playbook validated by a Reddit post with 151 comments of how he's built post with 151 comments of how he's built post with 151 comments of how he's built these you know he built SAS apps to 200k these you know he built SAS apps to 200k these you know he built SAS apps to 200k MR something like that MR something like that MR something like that >> that that's the premise of this video is >> that that's the premise of this video is >> that that's the premise of this video is that hey I have this very specific that hey I have this very specific that hey I have this very specific 10-step playbook and this is something 10-step playbook and this is something 10-step playbook and this is something that we found cuz he had written this that we found cuz he had written this that we found cuz he had written this awesome Reddit post about it and it was awesome Reddit post about it and it was awesome Reddit post about it and it was really like a simple 10-step playbook if really like a simple 10-step playbook if really like a simple 10-step playbook if I do this I do this I do this I do this I do this I do this I do this I do this I do this I do this I do this I do this something that our audience really likes something that our audience really likes something that our audience really likes u so we build the whole video around u so we build the whole video around u so we build the whole video around that checklist and that checklist almost that checklist and that checklist almost that checklist and that checklist almost becomes like a character in the video becomes like a character in the video becomes like a character in the video that we can further dive deeper on. And that we can further dive deeper on. And that we can further dive deeper on. And this the whole video and this is another this the whole video and this is another this the whole video and this is another thing too I kind of have it down here a thing too I kind of have it down here a thing too I kind of have it down here a little bit is that every video has like little bit is that every video has like little bit is that every video has like a big idea like why should this video a big idea like why should this video a big idea like why should this video exist. I don't want to tell the entire exist. I don't want to tell the entire exist. I don't want to tell the entire story of how you know he was born and story of how you know he was born and story of how you know he was born and how he grew up and all these things. I how he grew up and all these things. I how he grew up and all these things. I want to do it around one idea and for want to do it around one idea and for want to do it around one idea and for this video specifically, it's the 10step this video specifically, it's the 10step this video specifically, it's the 10step playbook and then everything is built playbook and then everything is built playbook and then everything is built around that video because when the Yeah, around that video because when the Yeah, around that video because when the Yeah, that's something that our audience likes that's something that our audience likes that's something that our audience likes and is really valuable because he used and is really valuable because he used and is really valuable because he used it to actually build a great business it to actually build a great business it to actually build a great business off of. off of. off of. >> Gotcha. That's very cool. And then when >> Gotcha. That's very cool. And then when >> Gotcha. That's very cool. And then when you go to interview them, you're you're you go to interview them, you're you're you go to interview them, you're you're trying to extract you're trying to trying to extract you're trying to trying to extract you're trying to basically now fill in the blanks of this basically now fill in the blanks of this basically now fill in the blanks of this skeleton you already think is a winning skeleton you already think is a winning skeleton you already think is a winning video. video. video. >> Yep. Yep. Exactly. And I like to look at >> Yep. Yep. Exactly. And I like to look at >> Yep. Yep. Exactly. And I like to look at I mean one thing I like to look at is I mean one thing I like to look at is I mean one thing I like to look at is successful social media posts, successful social media posts, successful social media posts, successful Reddit posts, successful successful Reddit posts, successful successful Reddit posts, successful seminars or like talks that they gave at seminars or like talks that they gave at seminars or like talks that they gave at a conference. Those are all good bones a conference. Those are all good bones a conference. Those are all good bones for a great and this is the checklist for a great and this is the checklist for a great and this is the checklist right here that he did um or the 10step right here that he did um or the 10step right here that he did um or the 10step process. process. process. Those are all great bones for any video. Those are all great bones for any video. Those are all great bones for any video. It's like how how I like to think about It's like how how I like to think about It's like how how I like to think about videos. If they've done this sort of videos. If they've done this sort of videos. If they've done this sort of talk or or they've written this before, talk or or they've written this before, talk or or they've written this before, it's always always a great outline, I it's always always a great outline, I it's always always a great outline, I guess. So you how many of these videos guess. So you how many of these videos guess. So you how many of these videos are you doing a week? are you doing a week? are you doing a week? >> We're aiming for two to three right now. >> We're aiming for two to three right now. >> We're aiming for two to three right now. >> So you're making two or three of these a >> So you're making two or three of these a >> So you're making two or three of these a week. That's a lot. week. That's a lot. week. That's a lot. >> Yeah. >> Yeah. >> Yeah. >> Yeah. It seems like you kind of >> Yeah. It seems like you kind of >> Yeah. It seems like you kind of undersold yourself at the beginning when undersold yourself at the beginning when undersold yourself at the beginning when you were like, you know, I stuck with you were like, you know, I stuck with you were like, you know, I stuck with it. I think obviously consistency and it. I think obviously consistency and it. I think obviously consistency and sticking with it mattered. But it sounds sticking with it mattered. But it sounds sticking with it mattered. But it sounds like also what really mattered was uh like also what really mattered was uh like also what really mattered was uh building a system building a system building a system >> to be able to do this at scale, right? A >> to be able to do this at scale, right? A >> to be able to do this at scale, right? A team and a system. You you had to do team and a system. You you had to do team and a system. You you had to do that. I would say most creators don't that. I would say most creators don't that. I would say most creators don't know how to build a system, know how to build a system, know how to build a system, >> right? Um, and it sounds like you found >> right? Um, and it sounds like you found >> right? Um, and it sounds like you found the the growth the growth hypothesis the the growth the growth hypothesis the the growth the growth hypothesis which was if I put these types of which was if I put these types of which was if I put these types of stories on YouTube, there's always stories on YouTube, there's always stories on YouTube, there's always YouTube will keep feeding me more and YouTube will keep feeding me more and YouTube will keep feeding me more and more audience for this type of content more audience for this type of content more audience for this type of content and I can grow that way versus SEO and I can grow that way versus SEO and I can grow that way versus SEO versus anything else, right? Like versus anything else, right? Like versus anything else, right? Like >> one of the frameworks I always like that >> one of the frameworks I always like that >> one of the frameworks I always like that I think has kind of gone out of style I think has kind of gone out of style I think has kind of gone out of style was Eric Reese when he did a lean was Eric Reese when he did a lean was Eric Reese when he did a lean startup and he said basically a company startup and he said basically a company startup and he said basically a company you you really have two main hypotheses. you you really have two main hypotheses. you you really have two main hypotheses. There's the value hypothesis that if I There's the value hypothesis that if I There's the value hypothesis that if I do this this will be valuable to this do this this will be valuable to this do this this will be valuable to this type of person right it will help this type of person right it will help this type of person right it will help this type of person with this problem and type of person with this problem and type of person with this problem and then he goes you have the growth then he goes you have the growth then he goes you have the growth hypothesis which is totally separate hypothesis which is totally separate hypothesis which is totally separate from the value one which is if I do xyz from the value one which is if I do xyz from the value one which is if I do xyz that will create sustainable compounding that will create sustainable compounding that will create sustainable compounding growth and that growth hypothesis can be growth and that growth hypothesis can be growth and that growth hypothesis can be if I run Facebook ads I can spend this if I run Facebook ads I can spend this if I run Facebook ads I can spend this much money acquire users for this much much money acquire users for this much much money acquire users for this much and generate this much to reinvest to to and generate this much to reinvest to to and generate this much to reinvest to to buy the next user buy the next user buy the next user >> it can be SEO it can be YouTube it can >> it can be SEO it can be YouTube it can >> it can be SEO it can be YouTube it can be anything right where you're going to be anything right where you're going to be anything right where you're going to basically have some hypothesis as to how basically have some hypothesis as to how basically have some hypothesis as to how you grow. And he's basically like, you grow. And he's basically like, you grow. And he's basically like, >> if you get the value hypothesis wrong, >> if you get the value hypothesis wrong, >> if you get the value hypothesis wrong, there's no company. If you get the value there's no company. If you get the value there's no company. If you get the value hypothesis right, but the growth one hypothesis right, but the growth one hypothesis right, but the growth one wrong, you've built a very, very small wrong, you've built a very, very small wrong, you've built a very, very small business. If you get both of those business. If you get both of those business. If you get both of those right, you just have to be an idiot to right, you just have to be an idiot to right, you just have to be an idiot to not get the money part right at the end. not get the money part right at the end. not get the money part right at the end. And I always I always like that framing. And I always I always like that framing. And I always I always like that framing. And so whenever I do a project, I sort And so whenever I do a project, I sort And so whenever I do a project, I sort of try to think about what's our value of try to think about what's our value of try to think about what's our value hypothesis, and I call it a hypothesis hypothesis, and I call it a hypothesis hypothesis, and I call it a hypothesis because we don't know until we go test because we don't know until we go test because we don't know until we go test it. And what's our growth hypothesis? We it. And what's our growth hypothesis? We it. And what's our growth hypothesis? We don't know until we go test it. don't know until we go test it. don't know until we go test it. >> Right. I have a feeling you have a bunch >> Right. I have a feeling you have a bunch >> Right. I have a feeling you have a bunch of other like system related stuff up in of other like system related stuff up in of other like system related stuff up in that Chrome uh window with all those that Chrome uh window with all those that Chrome uh window with all those tabs. And I personally am very tabs. And I personally am very tabs. And I personally am very interested in seeing you click around. interested in seeing you click around. interested in seeing you click around. Can you do that? Can you do that? Can you do that? >> Yeah, let's do it. So, yeah, as Sean >> Yeah, let's do it. So, yeah, as Sean >> Yeah, let's do it. So, yeah, as Sean said, I'm a big fan of systems and said, I'm a big fan of systems and said, I'm a big fan of systems and processes. And maybe that's just like my processes. And maybe that's just like my processes. And maybe that's just like my more like logical brain former software more like logical brain former software more like logical brain former software engineer spreadsheet kind of guy. Um, so engineer spreadsheet kind of guy. Um, so engineer spreadsheet kind of guy. Um, so I try to build my company around a lot I try to build my company around a lot I try to build my company around a lot of systems and I had a note in here that of systems and I had a note in here that of systems and I had a note in here that I wanted to talk about which was busy I wanted to talk about which was busy I wanted to talk about which was busy people are the biggest losers. I used to people are the biggest losers. I used to people are the biggest losers. I used to be in corporate 9 to5 and I hated when I be in corporate 9 to5 and I hated when I be in corporate 9 to5 and I hated when I hated urgency culture. I hated getting hated urgency culture. I hated getting hated urgency culture. I hated getting emails and one-off Slack messages. I emails and one-off Slack messages. I emails and one-off Slack messages. I worked at Deote and you'd get an email worked at Deote and you'd get an email worked at Deote and you'd get an email and then all of a sudden you were and then all of a sudden you were and then all of a sudden you were working a deal the whole weekend. I working a deal the whole weekend. I working a deal the whole weekend. I hated that. So I knew that when I hated that. So I knew that when I hated that. So I knew that when I started a company I didn't want to build started a company I didn't want to build started a company I didn't want to build my business like that at all. I wanted my business like that at all. I wanted my business like that at all. I wanted to build it around systems, asynchronous to build it around systems, asynchronous to build it around systems, asynchronous systems, so that I could play tennis systems, so that I could play tennis systems, so that I could play tennis every day at noon and also my people every day at noon and also my people every day at noon and also my people that work for me enjoy that too. It's that work for me enjoy that too. It's that work for me enjoy that too. It's not for everyone, but this is how we not for everyone, but this is how we not for everyone, but this is how we operate. So everything exists on a operate. So everything exists on a operate. So everything exists on a notion. So right here we have our all notion. So right here we have our all notion. So right here we have our all tasks that need to get done in the tasks that need to get done in the tasks that need to get done in the company are simply assigned out to company are simply assigned out to company are simply assigned out to people and there's no like real like people and there's no like real like people and there's no like real like deadline or meetings about them. There deadline or meetings about them. There deadline or meetings about them. There are just things to get done. When you are just things to get done. When you are just things to get done. When you can manage that deep work session that can manage that deep work session that can manage that deep work session that you meant to do that day, you go and do you meant to do that day, you go and do you meant to do that day, you go and do those and we're good. As long as you get those and we're good. As long as you get those and we're good. As long as you get the stuff done that we plan to and we the stuff done that we plan to and we the stuff done that we plan to and we hit our KPIs and all these things, you hit our KPIs and all these things, you hit our KPIs and all these things, you can work whenever you'd like and can work whenever you'd like and can work whenever you'd like and everything is here in this notion. everything is here in this notion. everything is here in this notion. Additionally, we have all of our Additionally, we have all of our Additionally, we have all of our production for our company, including production for our company, including production for our company, including YouTube, Instagram, Twitter, everything. YouTube, Instagram, Twitter, everything. YouTube, Instagram, Twitter, everything. Everything we post on any sort of social Everything we post on any sort of social Everything we post on any sort of social media, we track it all inside notion media, we track it all inside notion media, we track it all inside notion here. And we have freelancers helping here. And we have freelancers helping here. And we have freelancers helping edit the content and create the content. edit the content and create the content. edit the content and create the content. >> Who runs this? Who who who manages this >> Who runs this? Who who who manages this >> Who runs this? Who who who manages this board? I would say well I have a like a board? I would say well I have a like a board? I would say well I have a like a a producer like producer light I call a producer like producer light I call a producer like producer light I call him who's sort of starting to manage him who's sort of starting to manage him who's sort of starting to manage this more but I built this over I I this more but I built this over I I this more but I built this over I I wanted to get more serious about wanted to get more serious about wanted to get more serious about repurposing so I built this over like repurposing so I built this over like repurposing so I built this over like course of like 2 3 months built it is course of like 2 3 months built it is course of like 2 3 months built it is more just like created the spreadsheet more just like created the spreadsheet more just like created the spreadsheet and created the processes and then I and created the processes and then I and created the processes and then I sort of handed it over in the last two sort of handed it over in the last two sort of handed it over in the last two months to someone else uh so I have a months to someone else uh so I have a months to someone else uh so I have a light producer who manages this right light producer who manages this right light producer who manages this right now now now >> light as in part-time or light as in >> light as in part-time or light as in >> light as in part-time or light as in >> half a person a little >> half a person a little >> half a person a little both. both. both. >> A little guy. A little guy who works a >> A little guy. A little guy who works a >> A little guy. A little guy who works a little amount. little amount. little amount. >> Yeah. >> Yeah. >> Yeah. >> All right. >> All right. >> All right. >> I love the uh busy busy people are the >> I love the uh busy busy people are the >> I love the uh busy busy people are the biggest losers because I think busy is a biggest losers because I think busy is a biggest losers because I think busy is a badge of honor in a lot of different uh badge of honor in a lot of different uh badge of honor in a lot of different uh circles. circles. circles. >> And what a what a terrible badge to to >> And what a what a terrible badge to to >> And what a what a terrible badge to to to be proud of. Yes. Um, in my opinion, to be proud of. Yes. Um, in my opinion, to be proud of. Yes. Um, in my opinion, >> I remember my buddy came and worked for >> I remember my buddy came and worked for >> I remember my buddy came and worked for me and he used to work in um in uh me and he used to work in um in uh me and he used to work in um in uh investment banking and he would he kept investment banking and he would he kept investment banking and he would he kept saying this phrase that we were like saying this phrase that we were like saying this phrase that we were like dude Sam what is this thing you keep dude Sam what is this thing you keep dude Sam what is this thing you keep saying and he would say he's like yeah saying and he would say he's like yeah saying and he would say he's like yeah he's like can you get that to me ASAP or he's like can you get that to me ASAP or he's like can you get that to me ASAP or sooner and I was just like dude what is sooner and I was just like dude what is sooner and I was just like dude what is ASAP means as soon as possible what does ASAP means as soon as possible what does ASAP means as soon as possible what does ASAP or sooner mean and he's like I ASAP or sooner mean and he's like I ASAP or sooner mean and he's like I don't know we just always say that in don't know we just always say that in don't know we just always say that in investment banking and I was like what a investment banking and I was like what a investment banking and I was like what a what a like fighter flight. What a what a like fighter flight. What a what a like fighter flight. What a cortisol phrase, right? They're just cortisol phrase, right? They're just cortisol phrase, right? They're just injecting in your company. injecting in your company. injecting in your company. >> Yeah. You know, everyone has that friend >> Yeah. You know, everyone has that friend >> Yeah. You know, everyone has that friend when you you hang out with them and when you you hang out with them and when you you hang out with them and they're always on their phone. They're they're always on their phone. They're they're always on their phone. They're always on work emails. They're dropping always on work emails. They're dropping always on work emails. They're dropping out to take calls. I remember when I was out to take calls. I remember when I was out to take calls. I remember when I was a kid, I was on a hike with my buddy and a kid, I was on a hike with my buddy and a kid, I was on a hike with my buddy and his dad was on the hike. I'll never his dad was on the hike. I'll never his dad was on the hike. I'll never forget this. I was probably like 9 years forget this. I was probably like 9 years forget this. I was probably like 9 years old or something like that. And his dad old or something like that. And his dad old or something like that. And his dad was just on the phone for the entire was just on the phone for the entire was just on the phone for the entire hike, really like really nice hike. And hike, really like really nice hike. And hike, really like really nice hike. And I was like, man, I just never want to be I was like, man, I just never want to be I was like, man, I just never want to be that person. Uh, like you said, it's a that person. Uh, like you said, it's a that person. Uh, like you said, it's a bad it's it's a choice. It's more bad it's it's a choice. It's more bad it's it's a choice. It's more typically around a bad business or a typically around a bad business or a typically around a bad business or a flaw, systems flaw, or an overextension flaw, systems flaw, or an overextension flaw, systems flaw, or an overextension of yourself. It's usually not like of yourself. It's usually not like of yourself. It's usually not like you're just handed that. you're just handed that. you're just handed that. >> What's that EOS thing up there? >> What's that EOS thing up there? >> What's that EOS thing up there? >> Yeah, EOS is cool. Entrepreneur >> Yeah, EOS is cool. Entrepreneur >> Yeah, EOS is cool. Entrepreneur operating system is um you guys are operating system is um you guys are operating system is um you guys are probably familiar with that, right? probably familiar with that, right? probably familiar with that, right? >> Yeah, I've never actually done it. Do >> Yeah, I've never actually done it. Do >> Yeah, I've never actually done it. Do you do you do it, Sam, at Hampton? Do you do you do it, Sam, at Hampton? Do you do you do it, Sam, at Hampton? Do you pay for EOS? you pay for EOS? you pay for EOS? >> Well, you don't have to pay for it. You >> Well, you don't have to pay for it. You >> Well, you don't have to pay for it. You could read a book and just make your own could read a book and just make your own could read a book and just make your own [ __ ] People pay for the implement and [ __ ] People pay for the implement and [ __ ] People pay for the implement and all that stuff. all that stuff. all that stuff. >> Yeah, I paid um an implement for a one >> Yeah, I paid um an implement for a one >> Yeah, I paid um an implement for a one day seminar with our leadership team and day seminar with our leadership team and day seminar with our leadership team and >> that was what like 20 grand or >> that was what like 20 grand or >> that was what like 20 grand or something. something. something. >> No, no, it was like $3,000 for one day. >> No, no, it was like $3,000 for one day. >> No, no, it was like $3,000 for one day. >> Oh, you got like the clearance >> Oh, you got like the clearance >> Oh, you got like the clearance integrator or what what did you do? integrator or what what did you do? integrator or what what did you do? >> No, like I like someone who was like a >> No, like I like someone who was like a >> No, like I like someone who was like a certified like implement or something. I certified like implement or something. I certified like implement or something. I um was going to hire him and then I um was going to hire him and then I um was going to hire him and then I showed him my pre-work and he's like, showed him my pre-work and he's like, showed him my pre-work and he's like, "Well, you guys are actually almost "Well, you guys are actually almost "Well, you guys are actually almost there. Let's just uh meet with you, your there. Let's just uh meet with you, your there. Let's just uh meet with you, your whole team for six hours and I'll teach whole team for six hours and I'll teach whole team for six hours and I'll teach everyone how to do it and then we'll go everyone how to do it and then we'll go everyone how to do it and then we'll go over your current rocks and I'll show over your current rocks and I'll show over your current rocks and I'll show you the right format and then you're you the right format and then you're you the right format and then you're good to go it looks like. good to go it looks like. good to go it looks like. >> Is this the first company you did it at? >> Is this the first company you did it at? >> Is this the first company you did it at? >> No, I did it at um the hustle as well. >> No, I did it at um the hustle as well. >> No, I did it at um the hustle as well. >> EOS specifically. >> EOS specifically. >> EOS specifically. >> Yeah. >> Yeah. >> Yeah. >> Oh wow. >> Oh wow. >> Oh wow. >> Yeah, I um I'm a fan of it. I think that >> Yeah, I um I'm a fan of it. I think that >> Yeah, I um I'm a fan of it. I think that um um um >> Are you like a I swear by it kind of guy >> Are you like a I swear by it kind of guy >> Are you like a I swear by it kind of guy or where are you at with it? or where are you at with it? or where are you at with it? >> I swear by a I we use like a transformer >> I swear by a I we use like a transformer >> I swear by a I we use like a transformer version. So for example, EOS for those version. So for example, EOS for those version. So for example, EOS for those listening, it's an operating system run listening, it's an operating system run listening, it's an operating system run your company. The book is called your company. The book is called your company. The book is called Traction by this guy named Gino. Gino, Traction by this guy named Gino. Gino, Traction by this guy named Gino. Gino, by the way, Sean has asked to come on a by the way, Sean has asked to come on a by the way, Sean has asked to come on a whole bunch. So, if we if we want, we whole bunch. So, if we if we want, we whole bunch. So, if we if we want, we can invite him on. But basically, it's a can invite him on. But basically, it's a can invite him on. But basically, it's a uh the the crux of the whole thing is uh the the crux of the whole thing is uh the the crux of the whole thing is your L10 meeting, which happens uh every your L10 meeting, which happens uh every your L10 meeting, which happens uh every for us every Monday at 3:00. It's a two for us every Monday at 3:00. It's a two for us every Monday at 3:00. It's a two or one and a half or two hour meeting, or one and a half or two hour meeting, or one and a half or two hour meeting, and each team has um some number or and each team has um some number or and each team has um some number or metric or goal that they are assigned to metric or goal that they are assigned to metric or goal that they are assigned to and then task below to reach that goal, and then task below to reach that goal, and then task below to reach that goal, and we go over each week what's going and we go over each week what's going and we go over each week what's going well, what's not going well, and how to well, what's not going well, and how to well, what's not going well, and how to improve. Um typically, EOS is divided improve. Um typically, EOS is divided improve. Um typically, EOS is divided quarterly. We actually at Hampton do quarterly. We actually at Hampton do quarterly. We actually at Hampton do ours every six weeks. So we do rock ours every six weeks. So we do rock ours every six weeks. So we do rock planning every six weeks as opposed to planning every six weeks as opposed to planning every six weeks as opposed to quarterly. I think quarterly is too long quarterly. I think quarterly is too long quarterly. I think quarterly is too long for a startup, for a startup, for a startup, >> but uh and so you can kind of like >> but uh and so you can kind of like >> but uh and so you can kind of like manipulate it to like fit your needs. manipulate it to like fit your needs. manipulate it to like fit your needs. But over the course of many many years, But over the course of many many years, But over the course of many many years, we've kind of made our own. we've kind of made our own. we've kind of made our own. >> I like the six weeks that we do it >> I like the six weeks that we do it >> I like the six weeks that we do it quarterly, but I already like quarterly, but I already like quarterly, but I already like >> cuz like with a startup like with a >> cuz like with a startup like with a >> cuz like with a startup like with a startup like you get you can get new startup like you get you can get new startup like you get you can get new information relative quick. And so what information relative quick. And so what information relative quick. And so what we do is we actually each team actually we do is we actually each team actually we do is we actually each team actually only we try to limit it to two rocks. So only we try to limit it to two rocks. So only we try to limit it to two rocks. So each team just gets two important rocks each team just gets two important rocks each team just gets two important rocks and that's six weeks and then we uh and that's six weeks and then we uh and that's six weeks and then we uh change them or or keep them but whatever change them or or keep them but whatever change them or or keep them but whatever we want to do every six weeks. we want to do every six weeks. we want to do every six weeks. >> Yep. Yeah. >> Yep. Yeah. >> Yep. Yeah. >> And then you have a scorecard and what >> And then you have a scorecard and what >> And then you have a scorecard and what we're looking at is um your scorecard we're looking at is um your scorecard we're looking at is um your scorecard where you go over every single week where you go over every single week where you go over every single week what's going on. So this looks like the what's going on. So this looks like the what's going on. So this looks like the scorecard that you go over at your L10 scorecard that you go over at your L10 scorecard that you go over at your L10 meeting. meeting. meeting. >> Yep. It gives you nice for someone like >> Yep. It gives you nice for someone like >> Yep. It gives you nice for someone like me with no management experience. I have me with no management experience. I have me with no management experience. I have an MBA. Don't know how to manage people. an MBA. Don't know how to manage people. an MBA. Don't know how to manage people. It was nice. We've been doing it for It was nice. We've been doing it for It was nice. We've been doing it for like two over two years. It's nice to like two over two years. It's nice to like two over two years. It's nice to just have a basic. I don't think it's just have a basic. I don't think it's just have a basic. I don't think it's the perfect system, but I think it's a the perfect system, but I think it's a the perfect system, but I think it's a system for someone who's a creator like system for someone who's a creator like system for someone who's a creator like we talked about earlier who wants to we talked about earlier who wants to we talked about earlier who wants to start building more of a business or start building more of a business or start building more of a business or someone who's going from solopreneur someone who's going from solopreneur someone who's going from solopreneur like me that didn't intend to build a like me that didn't intend to build a like me that didn't intend to build a business. It's a good rails or system business. It's a good rails or system business. It's a good rails or system for KPIs planning. And it's not perfect for KPIs planning. And it's not perfect for KPIs planning. And it's not perfect by any means, but it is a system and by any means, but it is a system and by any means, but it is a system and most people just need a system. Can I most people just need a system. Can I most people just need a system. Can I say a quick disclaimer because I used to say a quick disclaimer because I used to say a quick disclaimer because I used to be the kind of guy who somebody I'd be be the kind of guy who somebody I'd be be the kind of guy who somebody I'd be watching something or I'd hear a talk watching something or I'd hear a talk watching something or I'd hear a talk and somebody would be like, "Oh, I use and somebody would be like, "Oh, I use and somebody would be like, "Oh, I use this system eo and they give me some this system eo and they give me some this system eo and they give me some acronym and then they're like, "Uh, acronym and then they're like, "Uh, acronym and then they're like, "Uh, yeah, this is what I do. This is it's so yeah, this is what I do. This is it's so yeah, this is what I do. This is it's so good for me." And I'd be like, "Ah, good for me." And I'd be like, "Ah, good for me." And I'd be like, "Ah, that's what I've been missing." Just an that's what I've been missing." Just an that's what I've been missing." Just an uh that's the tool. I was one tool away. uh that's the tool. I was one tool away. uh that's the tool. I was one tool away. I was one framework away, one acronym I was one framework away, one acronym I was one framework away, one acronym away from success. And turns out, away from success. And turns out, away from success. And turns out, spoiler, I was never one acronym away spoiler, I was never one acronym away spoiler, I was never one acronym away from success. And um there's a specific from success. And um there's a specific from success. And um there's a specific type of person and a specific moment in type of person and a specific moment in type of person and a specific moment in time when you need a system tool. And time when you need a system tool. And time when you need a system tool. And that is when you have growth but you that is when you have growth but you that is when you have growth but you have a growing headache. So the business have a growing headache. So the business have a growing headache. So the business is growing healthfully but your headache is growing healthfully but your headache is growing healthfully but your headache is growing you know maybe even more than is growing you know maybe even more than is growing you know maybe even more than that or proportionately to that. And I that or proportionately to that. And I that or proportionately to that. And I think what most people have is a think what most people have is a think what most people have is a business that is not really growing business that is not really growing business that is not really growing enough and then they try to add systems enough and then they try to add systems enough and then they try to add systems and processes and it actually slows them and processes and it actually slows them and processes and it actually slows them down and they don't even grow faster down and they don't even grow faster down and they don't even grow faster because growth often is like a matter of because growth often is like a matter of because growth often is like a matter of like striking a vein. It's like drilling like striking a vein. It's like drilling like striking a vein. It's like drilling for oil. You don't need to be super for oil. You don't need to be super for oil. You don't need to be super efficient. You just need to find the oil efficient. You just need to find the oil efficient. You just need to find the oil and uh sometimes that's brute force. and uh sometimes that's brute force. and uh sometimes that's brute force. Sometimes it's a little bit of gut Sometimes it's a little bit of gut Sometimes it's a little bit of gut instinct. Sometimes it's a little bit of instinct. Sometimes it's a little bit of instinct. Sometimes it's a little bit of cowboyess to trying different little cowboyess to trying different little cowboyess to trying different little experiments. Um, but I think, you know, experiments. Um, but I think, you know, experiments. Um, but I think, you know, I just want to say that out loud because I just want to say that out loud because I just want to say that out loud because I wasted a lot of time when I actually I wasted a lot of time when I actually I wasted a lot of time when I actually needed growth and then I adopted systems needed growth and then I adopted systems needed growth and then I adopted systems of people who had growth and I've of people who had growth and I've of people who had growth and I've conflated the two. I thought the system conflated the two. I thought the system conflated the two. I thought the system creates the growth. No, no, the system creates the growth. No, no, the system creates the growth. No, no, the system manages your headache as you grow. Um, manages your headache as you grow. Um, manages your headache as you grow. Um, that's that's how it's been for me at that's that's how it's been for me at that's that's how it's been for me at least in my personal experience. I'll least in my personal experience. I'll least in my personal experience. I'll take the other side of that which is I take the other side of that which is I take the other side of that which is I think that there are times where the think that there are times where the think that there are times where the system does create growth because I system does create growth because I system does create growth because I think typically what happens when you think typically what happens when you think typically what happens when you have companies is you can get to a have companies is you can get to a have companies is you can get to a million or 2 million or 3 million in million or 2 million or 3 million in million or 2 million or 3 million in revenue through a combination of either revenue through a combination of either revenue through a combination of either luck or you knew how to do one thing luck or you knew how to do one thing luck or you knew how to do one thing well or for a variety of reasons. But well or for a variety of reasons. But well or for a variety of reasons. But what I have found is whenever I hit what I have found is whenever I hit what I have found is whenever I hit those that like three whenever I get to those that like three whenever I get to those that like three whenever I get to like 3 million in revenue, I then like like 3 million in revenue, I then like like 3 million in revenue, I then like think like uh okay, I need to now go um think like uh okay, I need to now go um think like uh okay, I need to now go um do this new marketing channel or do this do this new marketing channel or do this do this new marketing channel or do this new thing. And oftentimes the actual new thing. And oftentimes the actual new thing. And oftentimes the actual answer is no. You should actually do answer is no. You should actually do answer is no. You should actually do less things and just do this one less things and just do this one less things and just do this one marketing thing over and over and over marketing thing over and over and over marketing thing over and over and over again. again. again. >> You're saying at 3 million. I'm saying >> You're saying at 3 million. I'm saying >> You're saying at 3 million. I'm saying most people are not even at the 3 most people are not even at the 3 most people are not even at the 3 million. Most people don't get to 3 million. Most people don't get to 3 million. Most people don't get to 3 million. Uh most people who watch this million. Uh most people who watch this million. Uh most people who watch this or are going to watch any type of or are going to watch any type of or are going to watch any type of content on YouTube are pre getting 1 2 3 content on YouTube are pre getting 1 2 3 content on YouTube are pre getting 1 2 3 million in revenue. And for those million in revenue. And for those million in revenue. And for those people, I think that's the sucker like people, I think that's the sucker like people, I think that's the sucker like spot where you think you might be a tool spot where you think you might be a tool spot where you think you might be a tool away. So I totally agree with you. If away. So I totally agree with you. If away. So I totally agree with you. If you've already got the thing that's you've already got the thing that's you've already got the thing that's again you you have healthy growth if again you you have healthy growth if again you you have healthy growth if you've gotten to 1 2 3 million in you've gotten to 1 2 3 million in you've gotten to 1 2 3 million in revenue and you know from there you need revenue and you know from there you need revenue and you know from there you need you need systems to scale right but you you need systems to scale right but you you need systems to scale right but you don't need systems to scale if you don't don't need systems to scale if you don't don't need systems to scale if you don't have a working thing have a working thing have a working thing >> or even when your team size gets kind of >> or even when your team size gets kind of >> or even when your team size gets kind of above four people you kind of like have above four people you kind of like have above four people you kind of like have to like have something but yeah I I hear to like have something but yeah I I hear to like have something but yeah I I hear what you're saying what you're saying what you're saying >> um you want to show us anything else >> um you want to show us anything else >> um you want to show us anything else >> I want to ask you a question about this >> I want to ask you a question about this >> I want to ask you a question about this blog post in December 2020 and maybe you blog post in December 2020 and maybe you blog post in December 2020 and maybe you can take us back to like how the can take us back to like how the can take us back to like how the business was doing back then. You wrote business was doing back then. You wrote business was doing back then. You wrote a blog post that says 2020 I am my own a blog post that says 2020 I am my own a blog post that says 2020 I am my own greatest obstacle. greatest obstacle. greatest obstacle. >> Yeah. >> Yeah. >> Yeah. >> I already I haven't even read the post. >> I already I haven't even read the post. >> I already I haven't even read the post. I already nodded my head cuz I think I already nodded my head cuz I think I already nodded my head cuz I think every entrepreneur gets there to this every entrepreneur gets there to this every entrepreneur gets there to this realization. Can you explain where you realization. Can you explain where you realization. Can you explain where you were at this blog post and what this were at this blog post and what this were at this blog post and what this blog post means? blog post means? blog post means? >> Yeah. This all this blog post all >> Yeah. This all this blog post all >> Yeah. This all this blog post all revolves around a single week uh in my revolves around a single week uh in my revolves around a single week uh in my life where I is postcoid I was about life where I is postcoid I was about life where I is postcoid I was about three years into building the business three years into building the business three years into building the business and what most people don't know they and what most people don't know they and what most people don't know they think oh you just built starter story think oh you just built starter story think oh you just built starter story and you grew that well no I was the guy and you grew that well no I was the guy and you grew that well no I was the guy with like 10 side projects and I had two with like 10 side projects and I had two with like 10 side projects and I had two businesses that were like I was businesses that were like I was businesses that were like I was splitting my time on and then other side splitting my time on and then other side splitting my time on and then other side projects and other personal brand and projects and other personal brand and projects and other personal brand and doing all these things starter story was doing all these things starter story was doing all these things starter story was making $8,000 these are sort of highle making $8,000 these are sort of highle making $8,000 these are sort of highle numbers but it was making $8,000 a numbers but it was making $8,000 a numbers but it was making $8,000 a month. And then this other business I month. And then this other business I month. And then this other business I was building was like a software plug-in was building was like a software plug-in was building was like a software plug-in type app was doing $2,000 a month. I type app was doing $2,000 a month. I type app was doing $2,000 a month. I thought this was going to be a bigger thought this was going to be a bigger thought this was going to be a bigger than Starter Story because I didn't than Starter Story because I didn't than Starter Story because I didn't think Starter Story was going to be big. think Starter Story was going to be big. think Starter Story was going to be big. And I was so burnt out that I said I And I was so burnt out that I said I And I was so burnt out that I said I heard about this Think Week by Bill heard about this Think Week by Bill heard about this Think Week by Bill Gates where you go off to a cabin, you Gates where you go off to a cabin, you Gates where you go off to a cabin, you just think about stuff. So I couldn't just think about stuff. So I couldn't just think about stuff. So I couldn't afford a cabin in the woods or anything afford a cabin in the woods or anything afford a cabin in the woods or anything at that point. And I decided, okay, I'm at that point. And I decided, okay, I'm at that point. And I decided, okay, I'm just going to go get in my car. I'm just going to go get in my car. I'm just going to go get in my car. I'm going to drive across the country and going to drive across the country and going to drive across the country and I'm going to think through that process, I'm going to think through that process, I'm going to think through that process, through that week of not being on the through that week of not being on the through that week of not being on the phone, you know, this is no social phone, you know, this is no social phone, you know, this is no social media, nothing. I couldn't even check my media, nothing. I couldn't even check my media, nothing. I couldn't even check my email. I realized that email. I realized that email. I realized that starter story was the was the business I starter story was the was the business I starter story was the was the business I should be going all in on. This is the should be going all in on. This is the should be going all in on. This is the business that I was meant to be business that I was meant to be business that I was meant to be building. I'm throwing basically no time building. I'm throwing basically no time building. I'm throwing basically no time into this business that's doing $8,000 a into this business that's doing $8,000 a into this business that's doing $8,000 a month and I'm throwing all my time into month and I'm throwing all my time into month and I'm throwing all my time into this business that I'm supposed to be this business that I'm supposed to be this business that I'm supposed to be building. this is how I get into YC and building. this is how I get into YC and building. this is how I get into YC and I do all these things. I do all these things. I do all these things. I should I'm putting 20% of my effort I should I'm putting 20% of my effort I should I'm putting 20% of my effort into 80% of the revenue. Let's just drop into 80% of the revenue. Let's just drop into 80% of the revenue. Let's just drop everything else. And in that moment, everything else. And in that moment, everything else. And in that moment, after that week after I realized all after that week after I realized all after that week after I realized all this, I basically sold that business, this, I basically sold that business, this, I basically sold that business, stopped working on anything else. And I stopped working on anything else. And I stopped working on anything else. And I went all in on starter story. And this went all in on starter story. And this went all in on starter story. And this is 3 years after starting it. Best is 3 years after starting it. Best is 3 years after starting it. Best decision I ever made obviously. And I decision I ever made obviously. And I decision I ever made obviously. And I don't know if I would have made that don't know if I would have made that don't know if I would have made that decision if I didn't take that week off. decision if I didn't take that week off. decision if I didn't take that week off. And essentially, I doubled the And essentially, I doubled the And essentially, I doubled the business's revenue in a single month business's revenue in a single month business's revenue in a single month after that. And then everything went up after that. And then everything went up after that. And then everything went up after that. And that's probably why I'm after that. And that's probably why I'm after that. And that's probably why I'm here today selling my company and here today selling my company and here today selling my company and talking to you guys is that I realized talking to you guys is that I realized talking to you guys is that I realized that I was the biggest obstacle, right? that I was the biggest obstacle, right? that I was the biggest obstacle, right? If I I was limiting my own success by If I I was limiting my own success by If I I was limiting my own success by thinking I could do everything. thinking I could do everything. thinking I could do everything. >> I love that. That's that's very >> I love that. That's that's very >> I love that. That's that's very powerful. what sounds right on paper and powerful. what sounds right on paper and powerful. what sounds right on paper and what's actually right for me might be what's actually right for me might be what's actually right for me might be two different things because a lot of two different things because a lot of two different things because a lot of people would tell you you should do the people would tell you you should do the people would tell you you should do the SAS business recurring revenue it's SAS business recurring revenue it's SAS business recurring revenue it's amazing amazing amazing >> um you know you could do this plugin and >> um you know you could do this plugin and >> um you know you could do this plugin and you it's software and all these great you it's software and all these great you it's software and all these great things things things >> but you kind of realize like the thing >> but you kind of realize like the thing >> but you kind of realize like the thing I'm good at the thing I enjoy the thing I'm good at the thing I enjoy the thing I'm good at the thing I enjoy the thing that has momentum is this other thing that has momentum is this other thing that has momentum is this other thing >> and um if I keep splitting focus >> and um if I keep splitting focus >> and um if I keep splitting focus >> I'll never know >> I'll never know >> I'll never know >> there's something that I like to call is >> there's something that I like to call is >> there's something that I like to call is you have your ego business this is this you have your ego business this is this you have your ego business this is this is the business you were supposed to is the business you were supposed to is the business you were supposed to build the business that you look up to build the business that you look up to build the business that you look up to other people because they built those or other people because they built those or other people because they built those or that's the business that you're supposed that's the business that you're supposed that's the business that you're supposed to start or whatever. But actually to start or whatever. But actually to start or whatever. But actually follow the money where what's making follow the money where what's making follow the money where what's making money? What are you truly good at money? What are you truly good at money? What are you truly good at making? What are you meant to build? I making? What are you meant to build? I making? What are you meant to build? I think it's like a lot of people watching think it's like a lot of people watching think it's like a lot of people watching this maybe think about that. What's the this maybe think about that. What's the this maybe think about that. What's the ego business and what's the actual ego business and what's the actual ego business and what's the actual business? business? business? >> So for this think you just drove 3,000 >> So for this think you just drove 3,000 >> So for this think you just drove 3,000 mi just like mi just like mi just like >> I'm looking at the map. >> I'm looking at the map. >> I'm looking at the map. >> It looks like you started Where'd you >> It looks like you started Where'd you >> It looks like you started Where'd you start? Salt Lake City. start? Salt Lake City. start? Salt Lake City. >> Yeah, I was living with my mom at the >> Yeah, I was living with my mom at the >> Yeah, I was living with my mom at the time. So, shout out my mom for housing time. So, shout out my mom for housing time. So, shout out my mom for housing me in this time when I was trying to me in this time when I was trying to me in this time when I was trying to figure things out. But yeah, I went from figure things out. But yeah, I went from figure things out. But yeah, I went from Salt Lake up through the down to the Salt Lake up through the down to the Salt Lake up through the down to the West Coast and then up and around back West Coast and then up and around back West Coast and then up and around back to Salt Lake. to Salt Lake. to Salt Lake. >> Drove like a giant circle basically. >> Drove like a giant circle basically. >> Drove like a giant circle basically. >> Yeah, on the West Coast. >> Yeah, on the West Coast. >> Yeah, on the West Coast. >> It wasn't all the way up to Jackson >> It wasn't all the way up to Jackson >> It wasn't all the way up to Jackson Hole, but in a circle format. Hole, but in a circle format. Hole, but in a circle format. >> Being 29 and living at home. And I think >> Being 29 and living at home. And I think >> Being 29 and living at home. And I think in this blog you say you met a girl in this blog you say you met a girl in this blog you say you met a girl later on, so I assume you're single, 29, later on, so I assume you're single, 29, later on, so I assume you're single, 29, living at home. trying to like do this living at home. trying to like do this living at home. trying to like do this thing. That's definitely not the most thing. That's definitely not the most thing. That's definitely not the most glamorous place to be in. glamorous place to be in. glamorous place to be in. >> Yeah. >> Yeah. >> Yeah. >> I was more just I would do anything. I I >> I was more just I would do anything. I I >> I was more just I would do anything. I I worked in corporate for 5 years. I worked in corporate for 5 years. I worked in corporate for 5 years. I worked at Deote. I worked at some worked at Deote. I worked at some worked at Deote. I worked at some startups. I worked at some like big startups. I worked at some like big startups. I worked at some like big companies. And my motivation I was so companies. And my motivation I was so companies. And my motivation I was so sick and tired of that. I think a lot of sick and tired of that. I think a lot of sick and tired of that. I think a lot of entrepreneurs just start early. They entrepreneurs just start early. They entrepreneurs just start early. They start at 17. They start at 18. I start at 17. They start at 18. I start at 17. They start at 18. I actually went through college and the actually went through college and the actually went through college and the corporate life. So starting this corporate life. So starting this corporate life. So starting this business was more about freedom. And I business was more about freedom. And I business was more about freedom. And I knew I would do anything. I moved to knew I would do anything. I moved to knew I would do anything. I moved to Asia because it could be like $1,000 a Asia because it could be like $1,000 a Asia because it could be like $1,000 a month. I lived with my mom because I month. I lived with my mom because I month. I lived with my mom because I would I could not go back to a a regular would I could not go back to a a regular would I could not go back to a a regular job. That was my main motivation. And job. That was my main motivation. And job. That was my main motivation. And then obviously the business started then obviously the business started then obviously the business started working out and uh that's why I live working out and uh that's why I live working out and uh that's why I live with my mom. with my mom. with my mom. >> So check this out. This is your monthly >> So check this out. This is your monthly >> So check this out. This is your monthly revenue at the time. So it looks like revenue at the time. So it looks like revenue at the time. So it looks like for the year preceding your think week, for the year preceding your think week, for the year preceding your think week, >> you were basically plateaued from August >> you were basically plateaued from August >> you were basically plateaued from August 2019 to 2019 to 2019 to >> mid 2020. August 20, almost August 2020, >> mid 2020. August 20, almost August 2020, >> mid 2020. August 20, almost August 2020, June 2020, and you're basically at 8K a June 2020, and you're basically at 8K a June 2020, and you're basically at 8K a month for a year flat. month for a year flat. month for a year flat. >> You do the think week, you make the >> You do the think week, you make the >> You do the think week, you make the decision, 6 months later, you're now decision, 6 months later, you're now decision, 6 months later, you're now over 25,000 a month, and the trajectory, over 25,000 a month, and the trajectory, over 25,000 a month, and the trajectory, you changed the trajectory of the you changed the trajectory of the you changed the trajectory of the business with that. business with that. business with that. >> Yep. >> Yep. >> Yep. >> I think that's a great story. Also, in >> I think that's a great story. Also, in >> I think that's a great story. Also, in this blog, I like, you know, you were this blog, I like, you know, you were this blog, I like, you know, you were talking about like, you know, how you talking about like, you know, how you talking about like, you know, how you felt, you know, like I know I had so felt, you know, like I know I had so felt, you know, like I know I had so many projects and tasks I know I should many projects and tasks I know I should many projects and tasks I know I should do, but at the same time, I felt do, but at the same time, I felt do, but at the same time, I felt unmotivated to start any of them. I'm in unmotivated to start any of them. I'm in unmotivated to start any of them. I'm in this really weird spot right now. I this really weird spot right now. I this really weird spot right now. I don't feel motivated about work. Nothing don't feel motivated about work. Nothing don't feel motivated about work. Nothing feels super important to work on. I feels super important to work on. I feels super important to work on. I don't feel like tweeting or writing. I don't feel like tweeting or writing. I don't feel like tweeting or writing. I don't want to read any books. You know, don't want to read any books. You know, don't want to read any books. You know, kind of burnout essentially. kind of burnout essentially. kind of burnout essentially. >> And you know, the solution to burnout >> And you know, the solution to burnout >> And you know, the solution to burnout wasn't like I need to take 6 months off. wasn't like I need to take 6 months off. wasn't like I need to take 6 months off. >> It was like I need to do something >> It was like I need to do something >> It was like I need to do something that's just more in alignment with what that's just more in alignment with what that's just more in alignment with what I'm trying to do and um simplify rather I'm trying to do and um simplify rather I'm trying to do and um simplify rather than than than >> keep adding. >> keep adding. >> keep adding. >> Yep. Exactly. >> Yep. Exactly. >> Yep. Exactly. >> That's cool, man. Well, congrats uh >> That's cool, man. Well, congrats uh >> That's cool, man. Well, congrats uh congrats on all the success. Congrats on congrats on all the success. Congrats on congrats on all the success. Congrats on uh you know, fingers crossed that this uh you know, fingers crossed that this uh you know, fingers crossed that this thing closes. We have to air this thing closes. We have to air this thing closes. We have to air this episode anyways. episode anyways. episode anyways. >> Yeah. and it will be uh a cautionary >> Yeah. and it will be uh a cautionary >> Yeah. and it will be uh a cautionary tale about counting your chickens before tale about counting your chickens before tale about counting your chickens before they hatch. they hatch. they hatch. >> But thank you guys. Yeah, you guys are >> But thank you guys. Yeah, you guys are >> But thank you guys. Yeah, you guys are huge inspirations to me. Been listening huge inspirations to me. Been listening huge inspirations to me. Been listening to my first million. Obviously got a lot to my first million. Obviously got a lot to my first million. Obviously got a lot of inspiration to do what we do through of inspiration to do what we do through of inspiration to do what we do through everything that you've done both in my everything that you've done both in my everything that you've done both in my first million and out of it. So you guys first million and out of it. So you guys first million and out of it. So you guys are awesome. Keep doing what you're are awesome. Keep doing what you're are awesome. Keep doing what you're doing. doing. doing. >> You're the [ __ ] Thanks for doing this, >> You're the [ __ ] Thanks for doing this, >> You're the [ __ ] Thanks for doing this, man. man. man. >> Thank you guys for having me. I feel >> Thank you guys for having me. I feel >> Thank you guys for having me. I feel lucky. I feel lucky. lucky. I feel lucky. lucky. I feel lucky. >> Cool. Check out Pat. Check out Starter >> Cool. Check out Pat. Check out Starter >> Cool. Check out Pat. Check out Starter Story on YouTube and uh yeah, all the Story on YouTube and uh yeah, all the Story on YouTube and uh yeah, all the things. things. things. >> That's it. That's a bug.