7 Reasons Why High Achievers Never Feel Satisfied | Ed Mylett
Today, replace one finish-line goal with a process commitment. Choose an area where you keep saying, “I’ll be happy when…” and define a daily action you can enjoy and repeat without a guaranteed outcome—30 minutes of focused work, a workout, a meaningful conversation, or skill practice. At day’s end
1h 28mKey Takeaway
Today, replace one finish-line goal with a process commitment. Choose an area where you keep saying, “I’ll be happy when…” and define a daily action you can enjoy and repeat without a guaranteed outcome—30 minutes of focused work, a workout, a meaningful conversation, or skill practice. At day’s end, score yourself on whether you showed up for the process, not on the result. This shifts motivation from temporary achievement highs to sustainable fulfillment, growth, and contribution.
Episode Overview
Ed Mylett explores achievement addiction: the costly habit of postponing happiness until the next milestone, award, income level, or external validation arrives. Through conversations with Fallon Taylor, Inky Johnson, Matthew McConaughey, Rob Dyrdek, Dean Graziosi, and Jesse Itzler, the episode reinforces that lasting fulfillment comes from process, presence, self-care, contribution, principled action, and intentionally designed time.
Key Insights
Achievement Is a Poor Place to Store Your Happiness
Ed argues that an obsession with the next outcome delays joy into an imagined future: once the money, relationship, title, or recognition arrives, then happiness can begin. But the finish line keeps moving, leaving people depleted or disappointed when achievement fails to provide lasting fulfillment.
Fall in Love With the Process, Not Just the Journey
Process focus keeps attention in the present and makes effort sustainable. Inky Johnson describes committing to a two-year rehabilitation process without a promised result; the willingness to begin and persist without guarantees is a defining form of courage.
Growth and Contribution Create Deeper Fulfillment
Fallon Taylor and Ed describe fulfillment as a cycle of continued growth paired with service to others. External wins can create an identity vacuum once achieved, while repairing relationships, caring for yourself, and helping others creates a more durable source of meaning.
Joy Is an Action, Not a Finish-Line Reward
Matthew McConaughey distinguishes result-dependent happiness from joy in the act of doing what you are built to do. Releasing fixation on outcomes does not reduce ambition; it can create more energy, freedom, and better work.
Design Your Time and Remove Friction
Rob Dyrdek recommends tracking how time is actually spent, evaluating both its effectiveness and how it feels, then continually redesigning it. Small operational improvements compound, freeing capacity for meaningful work, family, health, and enjoyment.
Frameworks or Models
Process Over Product
1. Define the work or practice within your control. 2. Commit to showing up consistently without requiring a guaranteed result. 3. Evaluate yourself by integrity, effort, and adherence to the process. 4. Let outcomes emerge as a byproduct rather than making them the sole source of motivation.
Growth and Contribution
1. Continue developing your capabilities rather than treating one achievement as a final identity. 2. Use that growth to serve, help, or positively affect others. 3. Reassess areas of life needing repair or self-care. 4. Repeat the cycle so success expands both personal capacity and contribution.
Rhythm of Existence
1. Track how your hours are actually used. 2. View activities as percentages of your available yearly time. 3. Assess each commitment for effectiveness, energy cost, and joy. 4. Identify friction and redesign, automate, or eliminate it. 5. Revisit the system continuously as life and priorities change.
Notable Quotes
"Process focus keeps you present."
"I thought true courage was the ability to start something without any guarantee of success. I thought that's what a warrior was. Being able to walk into a situation, being able to start a process, start a business, and they don't need you to guarantee them anything."
"Joy is more the verb. Joy is the doing of what we're fashioned to do and enjoying the process of the doing."
"Success without fulfillment, success without joy, success without balance is probably the brokest you could be."
"When I started tracking all of my time, my life changed."
Action Items
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1
Run a Finish-Line Audit
Write down one sentence you have been telling yourself: “I’ll be happy when ___.” Identify the controllable behavior underneath it, then schedule a 20- to 60-minute block to practice that behavior today.
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2
Create a Process Scorecard
For the next seven days, track only whether you completed your chosen daily process—not revenue, weight, likes, or other outcomes. Review your consistency at the end of the week and adjust the process to make it repeatable.
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3
Protect One Present-Moment Ritual
Choose one daily activity—walking, training, dinner, reading, or time with family—and do it without your phone. Treat it as practice in being where your feet are and building memories rather than merely completing another task.
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4
Tag Your Time for Three Days
At the end of each hour, note what you did and rate it for energy, joy, and effectiveness. Identify one recurring friction point, then remove, delegate, automate, or redesign it this week.
Full Transcript
Transcript of 7 Reasons Why High Achievers Never Feel Satisfied | Ed Mylett from The Ed Mylett Show. Auto-generated from episode audio; may contain minor errors.
I hear so many small business owners say the exact same thing, they just never have enough time in the day. Well, I measure time differently. I've compressed, condensed, heck, I've bent time. My first day is 6 a.m. to noon. My second day starts at noon and goes till 6 p.m. and my third day, 6 p.m. to midnight. I now get 21 days a week. Stack that up over a month, over a year, over five years and my life's completely different than it would have been otherwise.
And if you want to win as an entrepreneur, you have to compress your time too. And you definitely can't afford to waste it, waiting weeks on a big bank for capital. Your best bet's to work with my friends at Cardiff. They know how to compress time for entrepreneurs. They get your business approved in minutes and funded the very same day. They're America's favorite small business lender and for good reason. Over 20 years in business, over 12 billion deployed to small business across America. Stop letting bank delays slow down your momentum.
Head to Cardiff.co slash Ed. That's Cardiff.co slash Ed. Cardiff.co. For real growth, fast funding, Cardiff. Borrow better. This episode is brought to you by Nordstrom. For 125 years, Nordstrom has been part of your story. The stylist who found the perfect outfit for your big interview. The first pair of walking shoes for your one-year-old. The tomato soup you shared with your sister at the cafe. These are the moments that make Nordstrom, Nordstrom. Big or small, we're here for all of it. Celebrating 125 years with new moments still ahead.
Discover it all in Nordstrom stores and at Nordstrom.com. This is The Ed Milet Show. Hey everyone, welcome to my weekend special. I hope you enjoy the show. Be sure to follow The Ed Milet Show on Apple and Spotify. Links are in the show notes. You'll never miss an episode that way. Now on with the show. Okay, welcome back to the show everybody. It's so good to have you here with me today. What we're going to talk about today is something that I bet you've never had discussed with you before in your life.
There's all kinds of different addictions in life. We can become addicted to alcohol or we can become addicted to a person. We can become addicted to drugs. We can become addicted to gambling. All of those are really well-known addictions. There's one addiction that I see become so prevalent in our culture today that I do not see being discussed in the business world or in the personal development, the self-help world because it's sort of a scary topic to touch on. So what I want to talk about today is achievement addiction.
And I know that may sound like an interesting thing coming from somebody whose show is all about achieving your dreams and making great things happen in your life and changing your life. But there can become an addiction to achievement that becomes very unhealthy. And one of my concerns about so many of you that are involved in the podcast or personal development world is that you begin to miss the forest for the trees and that you begin to become addicted to achievement in a way that is unhealthy.
You know, all kinds of studies right now, if you write this down, just remember this phrase right now, process over product. That if you're always focused on the product you're producing and the achievement that you must have, you lose focus over the process. And what happens oftentimes in life is we become so focused on the fruit of our life. We become so obsessed with the fruit that we want to produce in our life that this takes all of our energy and focus away from building the tree that could actually produce fruit for a lifetime.
We become so addicted in the finish line, in the achievement, this addiction to achievement that it becomes incredibly unhealthy to our long-term mental health and also our long-term wealth accumulation, our long-term building because we don't learn the process of delayed gratification and we don't fall in love with the process of doing something great in our life as opposed to always being addicted to the product. And this achievement addiction become incredibly unhealthy. It can become unhealthy because you delay all of your bliss in your life until you get to particular destinations.
Once I get this achievement, then I'll be happy. Once I get this relationship, then I'll be happy. Once I get this amount of money, then I'll be happy. And this addiction to the finish line keeps all of the bliss in our joy in our life into the future. There is a way to be blissful now and still being productive. The other thing that happens when you're addicted to achievement is that you become, it can very carefully, insidiously become a perfectionism addiction where you think everything you have to do has to become perfect.
That can cause paralysis. That can cause you, I'm talking about analysis paralysis, that can cause you to not want to take risks or take steps or step into the unknown because it's all about the achievement. It's all about the finish line. This can lead to a life that's really not very harmonious. All kinds of data tells us right now, and I've said this previously, that actually the brain produces more of dopamine, which is our joy chemical, our pleasure center, the pleasantness in our life. We produce more dopamine during the process of achieving something than when we actually get to the actual finish line of the achievement.
Brain studies now show us that when you get to the end and you get to the dopamine, it actually falls off the charts downwards once you get the achievement. And then you're left wondering, is this all there ever is? You know, is this as good as it's ever going to be? And if you do that enough times, you repeat this achievement addiction pattern. Once you actually get to the achievement, if you do, and it's a very unhealthy way to get there, when you get there, it's not all it's cracked up to be.
And eventually you and your brain go, this just isn't worth it anymore. And you stop the journey. You stop being willing to do the work that you once did. You may need to ask yourself right now, are you really working like you were working when you were starving and hungry if you're no longer starving and hungry? Because there was something beautiful to those days where you didn't have any achievement, wasn't there? In fact, in some strange ways, the hardest parts of my story of when my water was turned off and we didn't have electricity in my house and cars were repoed and I had a home going to foreclosure, in some odd way, there was a happiness there that I don't even have now in my life.
Because I was so enthralled in the process of my life. Some of the most happy people in the world are the most happy when they're just so involved in process. Why? Because process focus keeps you present. There's all this stuff in personal development. Be present. Cause yourself to be in the present. Don't be in the past. Don't be in the future. The truth is, all there is is the present. And when you're focused on something that's the work you love in your life, the actual work, the actual dedication to the process, you're fully present.
The minute you take your focus to the achievement, you're no longer present and you're focused in the future. This can lead to anxiety, worry, frustration, an addiction that's unhealthy. It can lead to sacrificing lots of other things in your life that matter on the way there. I'm not for a minute saying, don't bust your tail and do something great. Don't misconstrue what I'm saying. Because I don't believe you can actually enjoy inaction and rest unless you know what it feels like to be completely active and busting it.
For me, I only enjoy inactivity after massive spats in my life of full activity. Then and only then can you appreciate rest and enjoyment and unplugging. A life of being unplugged, a life of no process, a life of no achievements, a life of no expansion of your being is a wasted life. I'm talking about nuance here. What I'm saying is that you get so addicted to the achievements that you constantly delay your bliss and your happiness at the expense of other human beings in your life.
And secondly, when you get there, you're waiting for all the dopamine then rather than falling in love with what you do to get there. This is not a message about falling in love with the journey. Sure that's part of it. I'm talking about falling in love with the process. And what's happened to a lot of people is they've become conditioned in their life. There's this conditioning that it's all about the achievement. Why is that? Because that's what we see. We see on ESPN. What do we see?
We don't see the entire game of baseball or football or basketball or whatever the sport is. We don't see them practicing. We don't see them lifting weights and stretching. We don't even see most of the stuff that happens. We only see the highlight. We only see the home run. We only see the great catch. We only see the touchdown. Right? We only see the goal. We only see the dunk. We only see the three-pointer to win the game. And so we become highlight reel and achievement addicted thinking that's all that matters.
Not only does your brain not work that way, your life won't work that way. And I worry sometimes in this space, this business, personal development, self-help space that everything's pointed to the achievement. And this becomes an unhealthy addiction as opposed to addiction to the things that can be healthy in our lives. There's also this addiction to accumulation. That somehow if I can accumulate enough things, if I can accumulate enough awards, if I can accumulate enough money, if I can accumulate enough cars, if I can accumulate enough conquests if it's a woman, accumulate enough men or a man, accumulate enough women, if I can accumulate a jet, I can accumulate things.
But somehow if I can just accumulate a bunch of stuff that somehow that's an achievement and I'm going to enjoy my life and feel better. And just remember this in your life. You cannot take it with you. You cannot take these things you accumulate with you. But you can leave it here. And what I mean by that is somebody who's accumulated a lot of wealth in their life, I can tell you, I want you to accumulate wealth. I want you to accumulate success. I want you to accumulate awards.
I want that. But this should not be your obsession. Your obsession should be the work you do in the process, the people's lives you change in the process. That you can leave here. See the award, the money, the jet, the house, you can't take that with you. But the lives you change, the difference you make, the consciousness you shift, the difference you make in your own family by being the one, the difference you make in other people's families by the work you do in your business, your life, your good works, that you leave here.
Life's about being in the full present moment, every moment you possibly can be. And then when you're no longer here physically, you leave these things here and they reverberate into history, the ripple effect of the works you do. That's something that's blissful when you're addicted to it. But the actual achievement, not so much. So I want you to really evaluate this idea of accumulating things in order to be happy as opposed to being focused on what you need to do to change other people's lives. The other thing I want to share with you too is that one way to get out of this is to begin to compete.
I like to almost like gamify my life where I'll compete for different things. I'll compete in the gym every day. So it's not about how big's the bicep or how ripped are your abs or whatever your body fat might be or your weight or all that. That's an achievement. To fall in love with the process of actually working out and actually competing to get stronger and faster, competition is a great diversion from the unhealthiness of achievement addiction. So I really want today for you just to sit back for a second and ask yourself, what does make me happy?
What does make me happy? And am I spending, am I thinking I'll spend 99% of my time kind of grinding, but when I get to that achievement, man, that's when all my happiness will happen. Or is there a better way to live? Can you actually fall in love and enjoy the day-to-day process, the ups and downs of your life? You know, I'm convinced in my life, I made a decision. I don't want a merry-go-round life. I want a rollercoaster life. Most people will choose a life of the merry-go-round.
It just keeps going in the same circle. You get on that merry-go-round, you go about one time, you start seeing the same things, don't you? You go back around again and you see it again, and you see it again. It's nice and calm and slow with that goofy music, and it just repeats itself in a circle very slowly. Little ups and downs as you just go in the circle and see the same things. That's a merry-go-round life. And if you're listening to me right now, you have decidedly chosen you do not want to live life on a merry-go-round.
You've decided you want the rollercoaster, the ups and the downs and the butterflies and your stomach goes all the way up, right? You know, it's woo, and the screaming, yay, and you're scared. That's the journey of life that produces the most bliss is actually the rollercoaster life. But I think too many people think, I just want to get off the rollercoaster, right? And get to the end of it and have achieved that I finished the ride. And I'm telling you when you finish the ride, that's when all the butterflies go away.
That's when all the joy goes away. That's when all the bliss goes away. The joy and the bliss is in the ride, even the ups that are going, and you know it's coming, you do, woo, all the way down, up and down. I don't want a life that avoids ups and downs. I want the rollercoaster, but I want to decide I'm going to enjoy the process of that ride. So you can make two choices. You can choose to get on the merry-go-round, and if you're listening to me, you don't want to be on the merry-go-round.
If you're listening to me, you either chose consciously to live a life off of the merry-go-round like 99% of the people do, same life, same patterns, same conversations, same vacations, same nothing, no growth, no experience, no memories, no joy, no life. That's 99% of people. So if you're listening to me, either you've decided I want to get off the merry-go-round or you've gotten off of it. But the other mistake and choice you can make is, this up and down thing, I just need to get to the end, to the finish line, rides over, and then you get off, and you go, yeah, wasn't that awesome?
Right? Wasn't that awesome? That's a mistake and choice. That's the achievement addiction. The right addiction, I believe, is the nuanced one in the middle, which is to accept you've chosen a rollercoaster life, and the people around you have chosen to be with you in your rollercoaster life, and it's to make sure those people around you get what they need is you ride your dream, and you ride your rollercoaster, and that you get what you need, which is the bliss, and the happiness, and the fulfillment, and the contribution that comes with the day-to-day riding of that rollercoaster in the process, and not waiting for all of the joy for the end of the ride.
And so please guard against achievement addiction in your life, and I'm really hopeful that today helped you really hear something you've never heard before, and caused you to begin to think. Every week I'm producing content, I want you to begin to hear it when I'm doing these interviews through this idea that you're not here to just accumulate and accumulate and accumulate, because you can't take it with you, but you can leave the people that you help, the difference you make, the vibrational frequency you change, the consciousness you shift in your own family, in your own being, and the lives of other people.
You can leave that here, and I sure would appreciate it, and I know your family would, and I know you will, if that becomes your obsession and your addiction. Very short intermission. here folks. I'm glad you're enjoying the show so far. Don't forget to follow the show on Apple and Spotify. Links are in the show notes. Now on to our next guest. Welcome back to Max Outt, everybody. I'm so excited about today's program because I have one of the most inspirational people, I think, on earth today with me.
And she was also, I always put these polls out to you guys saying, who do you want on my show? And there kept being this name coming up, this beautiful name by the way, Fallon Taylor. Fallon Taylor, get her on your show. And so I'm so excited that she's here today. This lady to my left is amazing. She's an incredible entrepreneur. She's got an amazing social media and YouTube presence. But she's probably best known for being a world barrel racing champion. And not only is that extraordinary, but she did that after breaking her neck and having a 2% chance to even ever walk again.
And she comes back and wins what is really the world series of barrel racing. So I'm so excited for you guys to hear this story. So thank you for being here. Thank you so much. I really am excited to be here. You talk a little bit about some of the things you've transitioned. So then that happens. Right. And then what I think is remarkable about you, and I bet maybe this has happened, but then it's got to be now you got to find the next identity.
Right. Right. It's like you get to different levels in life and that could be, someone could be listening to say that my dream was always to become a mother, let's say. Just pick something. And I become a mother and I'm a world-class mother. And it's the most fulfilling thing you'll ever do. Or maybe it's a business you want to start and now you've got that business. But all of us need to be searching for that next identity, that next thing we're chasing. Life is about the chase to an extent.
Right. Like it's always growth and contribution, growth and contribution. If I can continue to grow, then I can continue to contribute. And that's where the real fulfillment comes from. Because if I go see my name in lights and I win the world title, well guess what? At midnight that night, Pro Rodeo was on a search for a new world champion. After that. And I woke up that next morning after I won the world like, okay well now you've caught the tiger. You caught the bear. Yeah.
Now what do you do? Yeah. And I went into a horribly dark depressive state. Yeah. Horrible. And then I started to research athletes. Mm-hmm. And I saw this cycle. Right. Of they've won, you know, you see people that have won amazing things and then they just, you know, they just puddle. Yes. And it's because you catch the tiger, you catch the bear. Mm-hmm. And then you're like, well what do I feed it now? You're right. What do I do with this thing? I thought that all of those problems would go away.
I thought that I would have the perfect relationship by now. Or I thought I would have the dream car by now. Or I thought all these things would just magically line up. There's no limo waiting for you when you finally reach that, that thing. You're still gonna have people, the person that that didn't think you could accomplish anything, once you accomplish it, will say, but I can't, I bet you can't do it five times. Yep. Yep. Well why would I try that? Yeah. You know, why would I do that?
So I think in the, in the space of one foot in front of the other, I started to have to get myself out of this really dark space. So I started to just work on making sure that I was okay. You know, making sure that, gone through all the strength, I know how strong I am. Let me go back and put some, instead of band-aids on these bullet wounds of my relationships, or my finances, or what I really want to do, or could I actually help other people do this.
Mm-hmm. When I started to really mend that. Yes. And put some buttons on some things that really need to be taken care of, I found so much more fulfillment. Ooh. When I found true fulfillment, and I continue to find it, you know, it's never done. Yeah. It's never done. You know, you do this show, it's fabulous, it's amazing, everybody's learning so much, but then there will come a point when you're like, I'm gonna feel fulfilled some other way. I'm gonna do some other thing that's gonna make me feel really great.
Maybe spending time with family, or going to, you know, your place in Idaho that you love so much. It's the same thing. Yep. And. But you, but you found the formula, let me just tell you. It's growth and contribution. It is. And I want to say something you said, I'm so glad you just said this, particularly for the female listeners and watchers. And that is, you, ladies especially, but there's a lot of dudes like this too, but ladies, you don't take care of yourself. Right. You're always caring for other people.
You're expending all of your energy for the people that you love, and the people that you're caring for. Or you're expending the energy on the things about yourself that you don't love yet, right? Self-care. Like, whether it's like, I mean, it could be simple, like, just like, read a great book and relax. Take a bath. Do something kind for yourself. Get a massage. If you don't have any money, give yourself the gift of meditating or taking a walk. Yeah, absolutely. Isn't that true? Because a lot of your followers are women.
I found a lot of really great free drugs, basically. Okay. Because I'm not a drinker, you know. I know you're not. I tried to get her to have a drink before, so I didn't. Very straight-laced. Yeah. Found free drugs. You know, there's all sorts of things. Like. Dopamine from things we love. Yes. Or endorphins from working out. All of these things that I can get from fulfilling myself. And especially for the female audience, you know, I think that it's, we're meant to be nurturers. Yes. And homemakers.
And we're meant to be people that are always fulfilling everyone else's needs. And just like you said, if we don't take care of ourselves, those people don't get the parts of us that they love. And there's nothing worse than trying to love a woman that's 20% herself. Or 10% herself. Or 5% herself. You can be a mother and you can be beautiful. Or you can be a mother and you can be somebody that expresses yourself through all the arts and crafts that people told you to put away and become an adult.
Or you can do all of those things. But the real contribution back, if you really want to be nurturing and you really want to give the most to your family, is to give them you at 100%. Oh, wow. Give them your full version. So totally, amazingly agree with you. And I can see 99% of the women nodding their head going on with you. Then there's the 1% of the ladies are going, well, that's not me. You know, I'm in a career. Well, take a look at your career.
Like, I bet you at your career, you're nurturing and taking care of the people around you. Caring about them. Loving them. Doing three people's jobs. And covering up for the people who don't work. So it's you too, girl. Trust me. It's something. And by the way, men have this as well. But it is more. I'm so glad you said it. Because oftentimes, super achiever women often aren't willing to express that thought to other women. And so, it's wonderful that you give people that gift. That was a great conversation.
And if you want to hear the full interview, be sure to follow The Ed Milet Show on Apple and Spotify. Links are in the show notes. Here's an excerpt I did with our next guest. This episode is sponsored by Rowe. A lot of people assume GLP-1's cost a fortune. And that assumption keeps them from even looking into treatment. Rowe helps people find a more affordable path to FDA-approved GLP-1 treatment. Rowe wants to help people lose weight. That's why they have more affordable GLP-1 options, whether you're paying with insurance or cash.
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Rowe.co slash safety. So when I ended up buying the island, we had to do all of our outdoor decorating. And I spent a fortune in the first half of the place. And I'm like, I don't want to do this anymore, but I want the best stuff. And that's where Wayfair came in. My wife wanted to get this new garden bed and Wayfair was the place that offered the perfect solution. Wayfair also helps you create a home that stands up to real life with quality products, great value, and trusted reviews.
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Join Wayfair Rewards today and get 5% back on every purchase. Head to Wayfair.com or shop the Wayfair app for all things home. That's W-A-Y-F-A-I-R.com. Wayfair. Every style. Every home. Welcome back to Max Outt, everybody. Today's show is going to be special because by popular demand, the gentleman to my left is here. I'm so excited about today. Thank you for telling us to meet. Good, because this is one of the most gifted, talented, incredible communicators on earth, but as I've gotten to know him as a man, I'm more impressed with you as a man.
Thank you. Your humility and your giftedness is so extreme. It's so beautiful. So everybody, I think you know who this man is if you're watching this, but if you're listening, you don't know yet. This is Inky Johnson. Sir. So thank you for being here, my friend. Pleasure. Thank you so much. It's my honor, and if you don't know Inky's story, everybody, be prepared to be moved and inspired, and I cannot wait for today. I cannot tell you, I told you off-camera, how many people have requested to get you and I together, so here it is.
We've satisfied the masses. That's awesome. You talk about often, along that line, but talk about process over product for a second. I love this right here. Absolutely, and so for me, the process over product deal is about eliminating the outcome, right? Not being driven by the outcome, not being driven by the product, whatever that is, and so the way that came about was after my injury, I got placed in a two-year process, and so with a brachial plexus avulsion, nobody knows if feeling is going to come back, really.
Nobody knows if movement is going to come back, because all of them are different, and so what they'll do is put you in a process and see what happens, and so they said, Inky, we'll put you in a two-year process, order you the best pieces of equipment on the planet, and you just show up five to six days a week and do it. We don't know what's going to happen. We're not telling you when you get done, you'll be able to work your arm again. We don't know what's going to happen.
Go to five to ten people you love and respect, tell them the situation, see what they think. I went to five to ten people I loved and respect. I told them the situation. All of them said, Don't do it. I said, Why? And I knew they loved me. I knew they cared about me. They said they can't guarantee you nothing. They said they can't guarantee you that it will work. I said, I thought true courage was the ability to start something without any guarantee of success.
I thought that's what a warrior was. Being able to walk into a situation, being able to start a process, start a business, and they don't need you to guarantee them anything. It's not driven by the product. It's not driven by the reward. It's driven by the process. A year and a half into the process, my mentality was concrete. I didn't need anybody to guarantee me anything. It was process over product, concrete commitment. The ability to start something, stay focused, stay the course, and you don't need anybody to guarantee you a thing.
It's driven off your integrity. It's driven off your character. It's driven off of what you represent. That's why you're here. Right there. Right there. Right. Right. Right. There. There's always, always pray in an interview for me. You ask me, Why do you do this show? He asked me this. Why do you do this? I said, For me. Because every once in a while, and every few interviews, there's like a moment where I go, Oh man, how come I never thought of that? Or that's new for me.
That right there, what he just described, everybody go back, rewind about two minutes, and replay that. That thing you just described is the separator from the people I know that get over to the other side of their life in some way. Change the relationship, their body, their faith, their money. They don't need a guarantee. They'll go through a process not having to have the result guaranteed to them. It's their ability to be willing to go through a process and step into the unknown. Whereas most humans, and you know this too, you saw this even in football.
You see it every day in your life. They won't, they tiptoe into the process, but they won't give everything of themselves because they're not sure about the payoff. Successful people are willing to step into these spaces of the unknown longer with more commitment than the average person does to win. End of story, big time, combine with faith, combine with these other things we're talking about. See, that's why I do the show. Right there. That, guys, trust me, that's a huge point in your life. You need to evaluate what this man just said in some area of your life.
What are you, are you in a relationship still because you're so afraid to be alone? Right? Or you're so afraid, you'll stick in this crappy thing you're in because of the unknown of where you are. You're gonna stay in this career that you know isn't your calling, you know isn't your, everyone knows it, but you're so afraid of this unknown space because there's no guarantee where you're going. And someday you're gonna wake up and go, man, I spent all this space in the, all my time in this known space where all the love, all the joy, all the juice of life is in the unknown.
So good. Okay. Before we start the interview with my next guest, just want to remind you all that you can subscribe to the show on YouTube or follow the show on Apple or Spotify. We have all the links in our show notes. You'll never miss an episode that way. Now on with the show. Welcome back to the show, everybody. Today's gonna be just tremendous. This is somebody that I've wanted to get to know for a long time and pick his brain. We've got a bunch of mutual friends and I'm really excited that he's taking a space into sort of beginning to share more of what he's learned in his life and the journey that he's been on, which is a freaking remarkable life journey with some of the most amazing stories I've ever heard in my life.
By the way, he's also an Academy Award winner, best actor. And so if you don't know who he is, you've been living under a rock for a long time. And today we'll unlift that rock and you'll get to know him a lot better than you probably ever have before. So Matthew McConaughey, welcome to the show, brother. Ed Myleth, good to be here with you, Ed. I was reading your stuff and I'm like, because I talk a lot about happiness. In fact, my podcast that's out today is about happiness.
This Harvard study, longest study in the history of mankind, 85-year study. They took 1,000 privileged kids from Harvard University, 1,000 young boys, same age from South Boston, underprivileged families, and they studied them for 85 years. A fascinating study about who ended up happier and who lived longer and whose well-being and what made them happy. Actually, one of the kids in the study was JFK. No joke. It's an amazing, amazing study. It's worth listening to. However, it's around happiness. And you make this distinction. This is why your work, it's really unique.
You make this distinction between joy and happiness. And I have never heard this before in my life. To me, they've sort of been very similar things. But you correlate happiness almost to like, we get happiness if we've done something. whereas joy can be present in any... Talk about that for a second. This is awesome. So happiness, as most of us are taught or most of us see it, myself included, is result-oriented. If then, if I get this, then I will be happy. If I reach this goal, then I will be happy.
It's almost like a ta-da moment. If I get enlightened and spiritually, then I will be, ah, namaste, whatever it is. And over and over in my own life and from other mentors and wise men and women in the world, there's no ta-da moment. There's no hill that you get to the top of and you go, ah, finally, I did it. Because what do you see once you get to the top? A thousand other hills or another one that's taller that you're like, oh. So you immediately upgrade your iOS of happiness and you project it into the future again for another hill to climb.
So it's a moving target that you're constantly chasing. Now I'm all for the chase and the setting of goals to go reach and the writing of headlines early to tell your story towards that. But what I've noticed is joy is more the verb. Joy is the doing of what we're fashioned to do and enjoying the process of the doing. And if we can get out of our mind that there is a finish line and just enjoy the race and chase ourselves in this race and go, the best we can do is get to the end of this life and say, look back and go, well, I didn't make it to the top but how many stairs did I ascend?
Or how wide did my stairs reach? Or how deep did my roots grow? Just tally it up. Hopefully we're in the black. Hopefully we're in the asset. And if there's life after this, hopefully the prime mover's going, well done. But I mean, I think that's as good as it gets. It's that, it's my problem with extra credit today. 4.2 GPAs and participation trophies. No, 100, the top is as good as it gets. There's no such thing as 110%. Maybe we ought to bring back Ds in school.
You know what I mean? Like if we can make a B plus in this life, that's damn good. Or if we can get, well, we're never going to make, we're never going to get perfection. We're never going to reach 100. We're never going to reach the top of that staircase. And that is what we call happiness that we keep bumping forward. But if we can enjoy the process along the way, I find that you don't reach lower levels than if you just chased happiness. You actually reach the same levels or more, and you had a pretty damn good time on the way.
So true. I got to tell you, man, that is wisdom. I think I figured out a version of that, but I wasn't, I'm 52 next month. I didn't, it took me till my forties. And I'm like, wow, this finish line keeps freaking moving. It keeps moving. Like, no, once I've got this, or once I got a jet, or I'm living at the beach, or I've got this award, this many people know me, and it kept moving. And I'm like, this is insane. And to your point, when I started to give myself the gift, I thought, man, if I don't keep moving the finish line, I'm going to lose my drive.
So this thing, even though it hasn't brought me a lot of bliss in my life, it sure keeps me driven and hungry. And if I let go of this finish line mentality, if, when I get there thing, I'll lose my drive and ambition. And to your point, I couldn't have been more wrong because when I started to give myself the gift of joy in my home, in my life, in my emotions on a daily basis, I actually found I had more energy to pursue the achievements that I want in my life.
And I wasn't so damn tired every time I finally got to one of these artificial finish lines. Amen. And you know, I hear you on your forties. Forties were a great customizing decade for me too, where I actually learned to trust. Hey, buddy, if you quit pursuing that actual result, you're not going to lose your work ethic. You're not going to lose your drive. You're not going to lose your want to. It's just going to be more natural through the day. It'll actually be more instinctual.
And as you say, you don't reach it and go, you kind of get up there and you're kind of going, oh, is this it? It's the old, what's the best round of golf you play? Say you're a 10 handicap and you're five over on 16 tee box. You're going to shoot a better round if you don't look at the scorecard. It's so true. You're walking off of 18 green, heading towards the next tee box. And someone has to remind you, no dude, round's over. You know, I found it in my career.
When I started, I had a little six year run there. And even with Dallas Buyers Club, I was not chasing result. I was like, F the results, man. I'm on my heads down in the process and let the results be. I got more results when I quit chasing the result. I didn't lose my drive. I worked as hard. I worked, definitely worked smarter. There's a great example in that, Jared Leto, who won Academy for Best Sporting Actor in that. Guess when he and I met? Wrap of shooting on the set, the last day.
That's a wrap. We were, he was the character. I was Ron, he was Rayon. We said hello as Ron and Rayon when we met two weeks before we started filming. We filmed for five weeks. All of a sudden, they reeled wrap that night. And he and I looked at the idea and said, okay, see you tomorrow. And they was like, no, no, no, that's a film wrap. There is no tomorrow. And I stopped and looked over and Jared stopped to look at me and I walked up and I went, McConaughey.
And he goes, Jared, nice to meet you. Come on. We were both just head down in the process. So not only are you separating from what the outcome is, you separated from a lot of different things. That is bananas. So you separate from outcome and kind of like giving a crap about what they think also. Like that's a really hard thing for most people in our culture today where everything is supposed to be validated. Did this post get a like? Did it not get a like?
Did it, you know, this obsession almost with what people are thinking about. I actually think the result obsession is a what people think about me obsession. Like I worked with some PGA guys and their fear of missing a putt. And I'm like, you're not really afraid of missing the putt. You're not even afraid of losing the tournament. You're actually afraid of what people are gonna think about the fact that you missed this putt that you're supposed to be making. This obsession with what are they gonna think, I think also causes us to hyper-focus on the result because we want them to think good things about us.
Society has us living in the third person. We're all running, we're pulling Leon Letts in the Super Bowl. We're returning the kickoff for a touchdown, looking at the jumbotron at the 50, wondering if we're gonna make it on SportsCenter Best Plays. And that's just when we get tackled from behind, when we quit behaving and just doing the behavior of the process and taking the action that we're doing. Look, when I'm doing it, and I think when most people are doing it and in the joy of the process and head down, it's a vacation because it's solely subjective.
It is, I'm on an island. It is literally a vacation to have a singular obsession when you're doing that thing. Now, I understand it's a privilege. I have a wife who, when I go out the door if it didn't work, she tells me, I got the kids, don't look over your shoulder, go kick ass. That's a privilege, I understand that. But when we're taking an action and we have to do it, or to do it with pleasure and enjoy and stay in the presence of the action, it's the, again, it's the, the joy is if you bump the finish line almost to an unreachable place.
If you bump it, Bo Jackson didn't just run across the goal line. He ran across the goal line and through the tunnel. You know what I mean? Snipers don't aim at the target, they aim on the other side. Therefore, you never choke when you're on the goal line, so to speak, because you're like, no, the finish line's way down there. And all of a sudden, someone has to tell you, no, you crossed the goal line, you scored. You're like, oh, I did? I was gonna, I thought we had to go another 40 yards.
Now you're onto something right there, brother. That's that whole concept that when they wrap shooting, you're like, we're wrapped? Right, I'm coming back tomorrow. Yeah. I gotta tell you, I think what it gives you maybe is freedom. I think there's a free, it's a freedom when you're totally emerged in a process and not so concerned about results or outcomes. It creates a freedom. And then that science, you can actually navigate in an art form when you're in it. I think that allows the art to sort of take over the energy, the whatever it is, when you're totally free.
By the way, are you guys getting this? This is stuff that you don't hear everywhere. And really anywhere. That was a great conversation. Be sure to follow the Ed Milet Show on Apple and Spotify. Links are in the show notes. You'll never miss an episode that way. So you know those pieces in your closet that you find yourself wearing like on repeat all the time? That sweater that kind of just goes with everything or these perfect pair of pants? Those are the pieces that make getting dressed easy and that's what Quince does best.
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That's code ed10 at im8health.com slash ed10. Code ed10 at im8health.com slash ed10. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Welcome back to the show everybody. I have a man here who's become such a dear friend of mine and a trusted advisor. I've only had one other person on the show three times. So you are now breaking a record, brother. You are a ratings machine. But more importantly, you bring such value every time you're here and when we're done talking, every single time we've done this, I go, oh my gosh, this is gonna get millions of downloads because it made me better.
And every time I'm with you, I feel better. I smile more, I feel better about myself and I learn things about how to win, how to succeed, how to persevere. So Dean Graciosi, welcome back to the show, my brother. It's so good to be here. And I have to tell you, you're the best, you're the most gracious host ever. And to this day, still, our two podcasts every day, I send you some of them. Every day, I'm like, best podcast ever, best podcast, and I've been on a lot.
And it's because you're so gracious, because you care so much. And the reason people are following you and listening, and I know I'm speaking for the people listening, is because they know you care. Thank you. They know that you have me here for a third time, not for any other reason, except you think it will bring more value. And I hope I don't let everybody down. You got a lot of options, you're here with us. It'll bring more value to them. And that's why I love your success.
I love how your book is crushing it. Thank you. The world needs more, Ed. I got one last question for you. And I want you to answer this in all sincerity. I know you always do, but this is a biggie. Is it all it's cracked up to be? Let me tell you what I mean by it. Having a loving relationship, becoming a wealthy man, making the contribution you make, is a tremendous amount of work. And there's going to be a season in one's life where it's not all those things, and you're going to be working and working and working.
And there's this part when you're doing it, you're like, is it even really worth it? Is it even really worth it? Because I think oftentimes, we've all met that one rich person who's also miserable, which there's a lot of them. They get a lot of money and you're like, I don't even want to be like them. You know, I was a server, I was a bus boy at the whole enchilada in Diamond Bar when I was in high school and college. And it seemed like a lot of the guys with money that came in were the bigger jerks.
And it started to make me think, I don't even know if that's worth it, you know? And the reason that it seemed like, because the real rich guys didn't act like rich guys. So when they'd come in, I didn't know it was that guy. But I went through a phase of my life that I think, because you're on the other side, it's easy to forget. But I think there's a lot of people that are considering coming to this challenge, considering changing their life. They're considering it.
And then there is a part of them where they're like, I don't know if it's worth it. So I'm being, I want you to answer this honestly. Is it? Or is it different than you thought it would be getting to this other side? You're on the other side. You don't feel like you are, but you are. You're very wealthy, you've got a beautiful family. You know, you make a difference to the world. You've got rich friendships, your life's not perfect. You know, the day-to-day of life can be really difficult for all of us.
But was it worth it? And what's it feel like to get to the other side? Sell us the dream or the nightmare of it. Yeah. Beyond worth it, but questioning it. I've questioned it on and off since the beginning. And there are only moments of questioning it. And then you get clarity and realize the other side. So here's what I'd say is, if someone's listening to you, Ed, what you've done, and I want to say this publicly, what you've done so elegantly to help the world see is that your visibility, your notoriety, your podcast being the top podcast, your book, people get to see someone who's been wealthy or is wealthy and also an amazing human being.
being. Thank you. And success without fulfillment, success without joy, success without balance is probably the brokest you could be. So here's what I'd say, where I'm fortunate is I started working on me at the same time I was working on making money. And I think that is the gift I would I would love to share with all of you. I believe all of you, every single one of you, has the opportunity to make unlimited amount of money. I know that sounds, it's easy, like it's easy for you to say now Dean, but believe me if Ed can make it, Dean can make it, we all have this amazing opportunity.
But I'd say work on you as much as you work on marketing, as much as you work on sales. Because when you find that harmonious balance, and you know we both, you probably too, I've been off, I've had more money than emotional intelligence. And right, and that's not a cool thing. And there's some people have great emotional intelligence but they can't make any choices in their life. They want to do more, they want to donate more, they want to travel more, they want to retire their husband so they he has to stop working this crappy job.
So they have the emotional intelligence but they don't have the money to give them the freedom. That harmonious balance of two, I mean it's the greatest gift you could give anyone. It's why it's why we're doing a free challenge. It's why Tony, listen you don't have to work, Tony doesn't have to work, I'm blessed. I know it sounds like hey we're a bunch of rich people, it's not that. Like I'm working harder now than I've ever worked in my life and I have more now than I've ever had in my life.
Because I want other people to see that you can have this rich balance where you can have, I mean I just got here, I don't want to get a spoiler alert, but I just I just got to meet your kids for the first time. Yeah. Right, I met your wife a bunch of times. I got to see your kids and and watching that you get to bring this family, that you shifted this generation. You have two humble children. Thank you. It will, you will always question it.
Problems will never go away. One thing I want to say, you will just get better at handling bigger problems. You want to make more, handle bigger problems, right? So you will handle problems more. You will get, you will turn into someone who wants the bigger problems because you know there's a bigger paycheck on the other side of bigger, you solve a bigger problem, you get paid more, right? So problems won't go away, I'll tell you that. You'll just handle them more. Like you said in your book and like Jim Rohn said, for things to get better, you got to get better, right?
So you'll get better at doing those things. You will have times where you question it, but every day in my life I wake up and I'm so effing grateful that I get the freedom to do what I want to do, to coach Little League, to drive my kids to school, to do what I want when I want to do it. And that's, that's the ultimate freedom and I would die for it, Ed. Great answer. I'm so proud of you. Very short intermission here, folks. I'm glad you're enjoying the show so far.
Don't forget to follow the show on Apple and Spotify. Links are in the show notes. Now on to our next guest. Alright, welcome back to the show, everybody. So today's a special day for me because literally one of my favorite people I've ever met in my life is here. It's a man that I hold in the absolute highest regard as a man. He's somebody that I look up to, that I admire, the way he lives his life, the way he conducts himself. He is also, a lot of you ask me all the time, who's your favorite speaker in the world?
And for me it's this man right here. I think he's the best speaker that I've ever seen in my life. I told him he could read a menu in a restaurant and I would just melt. He's so good and this conversation is gonna change your life with the great Inky Johnson. Inky, welcome back to the show, brother. Man, thank you so much, man. You mean a lot to me, man. Like I just, I shared that with you prior to, but I wanted to share that camera as well.
Man, you mean a lot to me, man. This moment means a lot to me. I'm grateful for you, brother. Thank you. I am. I feel that. Yeah. I accept it. I just wish we had more time together. No doubt, man. We run into each other a couple times a year. So I might say some personal things. Just about you, because you're always this perspective person for me. During the pandemic, you checked your phone. I think you end up looking at your phone as the way the story goes.
You're like, I don't have any pictures in my phone. Absolutely. And so different stories hit people different ways. I want you to tell the story. What it meant for me is I was like, man, for me, I don't have enough mental pictures either. Like I've been in a lot of places that I wasn't even there in my life. In other words, I've not always lived by being where my feet are. So that piece of content for me, I was like, wow, man, too often my wife will say, do you remember when Bella?
And I'm like, no, she goes, you were right there. She was four. Yeah. This is important for everybody to hear. Everyone thinks of my life. It's real. No, I don't. I literally don't remember that. She goes, you were sitting right there. I'm like, it's real. I wasn't there. And so when you had this post about this, I'm assuming it was on your podcast, your post. I'm like, man, I don't not only do I not have a lot on my phone, I don't have enough in my head.
I'm 52 years old. There's not enough pictures I got to hold on to for being present in different moments. But for you, it had a different meaning. What was your reflection on that when you looked? That's good, man. Thank you. I want to challenge everybody. When you get some time, just go pull out some old pictures of your children, spouse, family, and just look through them and just pay attention to the way it makes you feel. Right. And so for me, when I went through the pandemic, and I was looking through my phone, and of course, the industry that I'm in, you in, got hit, right?
Can't be in a room with more than 10 people, you know, and of course, you can speak virtually. But when you're in a room like it, it feels different, right? You feed off the crowd, things like that. And so I was doing virtual stuff. But I couldn't be in a room and I was missing that. But also I was looking at my phone and I was like, man, I don't really have pictures. Right? Like I've been to a lot of places, but I don't really have a lot of pictures of the places like I might get a picture here picture, but I didn't have pictures to where I could look and be like, man, I really enjoyed that.
I said, man, you know what? After the pandemic, like I'm gonna have fun and I'm enjoy the moments and I'm gonna get more pictures. And so I speak to one of the moments that I had been speaking to Bama since 2015. And I didn't have a picture with Saban. In this last year that he retired, I went to speak and we take a picture in the office. Thank God you didn't know. I didn't know he was retiring. Right. And I got the picture, but it just shows that I said, I started this year and I said, um, no, John does the one word.
Yes. Every year. Right. And I was like, man, this year, my word is going to be fun, man. I love it. I'm gonna have fun with what I do. My work, the places I go, I'm gonna have fun. I'm enjoy it. Right. Because the type of person I am, I can lock in, I can look at the task, I can get it done. But I didn't always have fun with what I was doing. Right. And the pandemic made me realize that. And so after that, I was like, man, you know what, I'm just going to enjoy and have fun with my work in the process of doing it and getting it done.
I'm gonna take pictures more. I'm gonna look at those pictures. I'm enjoy the moment. So it was just about enjoying the things that I was a part of. Me too. Me too. And I got to tell you that it impacted me on that. Like, I haven't had enough fun. I've kicked some tail in business and had some great experiences, helped a bunch of people. At the end of the day, you gotta have some fun. And like, that's, that's why I do this show. Like, people ask me all the time.
One, I get to have friends on like you. It makes me emotional that I get to do this, just as I say that. But also, like, I learn a lot. There's moments in almost every conversation where I go, that's me right there. It makes me grow. That's why I hope you all keep listening, by the way, at the same time. Kate, something on your show. I told everybody I was gonna get through a lot of stuff with ink today, and we're already running out of time.
This thing just is flying by. So I'm gonna mess this up. But it was something that was discussed on your podcast between you and the co-host. Okay. Um, and I'll mess it up and then you clean it up. Okay. But it was something like the difference between my preference or my principle and purpose versus principle and purpose. Yeah. Yeah. Principle and preference. Okay. Give me that. Yeah. So we were talking about how, you know, people operate sometimes off of emotions. And he used the word preference.
And we talked about principles. And when you have principles, you're guided by principles. And I was telling him about an example. I was talking to someone and they were just writing situations off, writing people off, right, writing things off. And I was like, man, you can't live your life that way. Not that you ignore how you feel, because those are your emotions. You stay true to it. But you have to operate by some principles and you have to be guided by something as a person. My grandparents used to always say to me as a young man, Ed, if you don't stand for something, you fall for anything.
And that was their way of saying to me, Ed, have some principles that you're guided by as a man, right, to where you don't go out and you ride the emotional roller coaster in life because you're not guided by anything. Right. It's like I read something recently, Ed, man, and it blew my mind. It talked about self-discipline and it said with self-discipline, oftentimes we want the pursuit, right? If you're trying to be disciplined in something, you want the pursuit, but you don't always think about what you need to go without.
Right. You think about the pursuit. I'm going to be disciplined. I'm going to work. I'm going to pursue something, goals, dreams, aspirations. But you don't always think about what you need to go without. And I think when you have certain principles in place, when you encounter things that don't align with your principles, you can go without. But when you're not guided by principles and you're guided by emotions, you ride the emotional roller coaster. You accept anything. You find yourself in situations that don't feed you. Your words fulfills you.
Right. And you're accepting and you're doing anything and you find yourself with this void. And so we talked about preference, principles, emotions, principles, just being guided by something, man, as an individual. That was a great conversation. And if you want to hear the full interview, be sure to follow The Ed Milet Show on Apple and Spotify. Links are in the show notes. Here's an excerpt I did with our next guest. Welcome back, everybody. Today's going to be amazing. I have a really good friend here today.
One of the most downloaded shows we've ever done before, because he'll surprise you. You know him from television. He's an incredible television personality with ridiculousness and a million other projects that he's done. But I don't know him from that. I know him from his brilliance as an entrepreneur and as a human optimizer of himself, of time and in everything connected to him. And he's a very, very good friend of mine. And I love my conversations with him. He's one of my favorite people I've ever met in my life to talk with, if not my favorite.
And I thought today I'd just let you sit in on one with us. We're going to talk today with the great Rob Dyrdek. Welcome to the show, brother. Hey, thank you for having me. It's nice to go from Laguna is a beautiful place to do a show, but it's nice to come to Hollywood into the fancy studio as well. This is more your like comfort level, isn't it? Like this Hollywood thing. So you were saying. No, it's not. I stay away from this area of the city.
You know what I'm saying? I mean, I'm driving over here. I'm like, man, I haven't been here in forever. Look at this place. I think that it certainly has changed over the years and it hasn't improved. But that's probably a whole other conversation. But we are going to dinner down the street from here. So you have to make sure I stay safe. Yeah. And again, I've arranged our dinner on the other side as we enter Beverly Hills. OK, so much quieter, peaceful location. Thank you, sir.
More on your level. One of the things I'm learning from you, I want to go right to some of your stuff. I'm a work lots of hours guy. I'm a pound it. Let's go grind bingo. And you're like, hey, that's not exactly how it works, bro. Hey, there's a there's a better way. And so why don't you share with us the better way, what your theory about hours and time and and and also the value of a minute, the value of time? Yeah, it's funny because, you know, I'm you know, sometimes, you know, I'll watch your stories and it's like, I don't feel like going today, but I got to get up and I got to make it happen.
And I'm like, man, why do you don't feel like why are you putting yourself in a position where you don't feel like going today? You know what I mean? Like that's fair, you know, because, you know, I almost like to look at myself. I've evolved into like a blend of sad guru Ray Dalio and and who's the great the good doctor that's tapped into the quantum field dispenser dispenser. I'm basically a combination of of all three of those, right? Dalio, dispenser and sad guru. Right. Like, hello, that's the best combo ever.
Look, when I think about what's intersected through me, it's that analytical, like data driven side of Dalio. It's the tap into the quantum field of dispenser. And it's the hey, the reality you experience today is based off of every action decision that you have made in the past. That is the sad guru sort of karma concept. Right. And and to me, you know, if you want to have a truly rich, fulfilling life, you you have to find joy in every part of it. And in order to do that, you have got to to use your time with absolute intention.
And so for me, it's it's everybody knows that it's the only resource you got. It's the only resource that's limited, man, you're locked up. And and for me, is that your impression of me? No, that was like a middle middle ground for me. You know what I'm saying? But it's I was halfway in it. You know, I push you towards like a wrestler voice, you know what I mean? And but I'm when I started tracking all of my time, my life changed. Right. Because it's like I used to design what I call the rhythm of existence.
Right. So I built the rhythm of existence in 2015, which was essentially the operating system for my life. And so it had all these these principles and had all these things that I would do with my time. And then I would create a rhythm of the year, like when sort of all the constants were and when the variables would happen, you know, because your life flows around weekends and holidays and birthdays. It has this cadence that you can build sort of your time around that you can get better and better at predicting how to use your time more efficiently.
But boy, I started tracking all of it. I would just, you know, I plan a lot of it and then I would be highly adaptive and adjust it. But the thing that I started doing every day is just tagging every hour. And what did I do? And I eventually found somebody in 2020 that heard me talk about it and came in and and wrote a script that went into my Google calendar that pumped that thing out into a dashboard. And now I could see how I used my time on a weekly, monthly, yearly basis by hour and by percentage.
And so that that began to. create this really interesting clarity as it related to like the time matrix from a percentage standpoint, right? If you have, you know, 8,760 hours in the year and you do something for 365 days a year for one hour, it's 4% of your life, right? If you, you know, sleep seven hours, it's like, you know, 28% of your life. You know, if you work a 40-hour week, it's 23% of your life. So I began to see the structure of this time and as you begin to understand and design it against how you want to use it, you begin to question its efficacy.
How high of efficacy are you using with this actual time? And then when you decide to do something, you start thinking about it in second and third order consequences, right? Because we'll get excited about an idea that we want to do and we just think about the idea, we don't think about the time, energy, and mental capacity that it'll take from and then the long tail of that because once we commit to something, what happens? We could be trapped by it, right? And if it ends up taking way more time, like it could end up being detrimental to your overall well-being and your balance in your mind, right?
So for me, as I began to do all that and really look at the time matrix, I began to put value on every bit of that time and then I began to assess that time by how did it make me feel qualitatively and that then began to make me continually adjust how I design the time because what I realized is what's happening, the world's changing, you're changing at all times. You're evolving, everything around you is evolving. So you can't just make one great schedule and there you go, you did it.
You have a perfect time, time management skills like you're constantly need to be adjusting how you use time and the value of that time and how you see you should spend that on an ongoing basis or on an ad hoc basis like and you have to continually design it better and better over time and what I did was grow the skill set of continually optimizing time and assessing it and redesigning it that allowed me to get more and more efficient so I could go from doing 250 episodes of TeleVin, doing 52 podcasts, managing if I have core six companies that I have to be actively managing inside it to go along with all my other pursuits and still do that with only 23% of my time.
That is where you now have gotten so efficient that you choose efficiency over anything else. You might give them an example because I know it. For example, when I've come to you with different things like, hey, I got this TV show idea, well, how much of your time is it going to take? How does it make you feel? What's it going to cost you somewhere else? What percentage of it is for you? Even when we first started here, even this podcast, I'm like, it's this percentage of my time, it's this percentage of my income, however, it's a big percentage of joy for me.
But in your case, if you don't mind, and if you don't, it's okay, but even the way you shoot your show. One of the things, when you hear this man talk, he has as big a life as about anybody that I know. I mean, he's got a show where he shoots a bazillion episodes. He's in the production side. He's on the talent side. He's got the Dyrdek machine. He's got his investments. He's got different business. He's got a core and he's a very, very active father, very, very active husband.
He's got a public persona to keep up. He's got a social media. He's got a podcast. And that's just like some of it. Yet, I don't know anyone who navigates their life more seamlessly and beautifully than you do. I don't. But you'd make it. It wouldn't seem that way. So give us a practical example for you, like on the way that you scale time, like for your show. What you did in the way that you shoot it and the gaps in between shows. Is that too personal?
No, no, no. Yeah, share that. Because I want people to think, okay, that sounds really good theoretically, but like I'm trying to get my startup off the ground. My kids are in soccer. You know, I've got the gym I got to get to. So what does that look like practically? How do I actually begin to navigate it? Yeah, look, I think, you know, like it's every bit of your life has the ability to be designed into time. You know what I mean? And yes, things are going to come at you that you need to change.
And then everything you want to drive to automation, right? Everything in my life, I try to drive to automation. And then when I feel friction, I try to, I go to optimize it. And when I feel friction, I apply a system or a solution. And I just keep doing that over and over and over to reduce all friction and drive everything to a much higher state of efficiency, right? And the show itself is this beautiful example of, I used to shoot 60 episodes a year and it would tear the soul out of me.
It would tear the soul out of me. I didn't even want to shoot the show anymore. I didn't want to shoot the show anymore because it just took too much energy. It would be five weeks straight where I would shoot like four days a week and it would just like I would be at the end of it, I would be so exhausted and be like, I don't even like enjoy doing this. Like I don't care what it pays me. It's like it's too much of my energy and well-being, right?
And so I began to just look at ways to make it more and more efficient and look at the things that bother me because we used to shoot two a day and then we would, you know, shoot for an hour, do all these pickups in between. Then I would stay for an hour and then do voiceover on the stage for an hour. And then we would break for an hour. Then I would do the whole thing again. I would get there at like 9.30, 10 and leave it like six, right?
And then that would be a five-week stretch of like four days a week and just terrorize me. Then I'd have to drive out to Glendale to get prepped for the shows and spend three or four hours going through all the shows. And I just slowly kept looking at every possible thing that I could optimize. And it started first with how they built the shows and presented them to me. And I got to, instead of driving out to Glendale to look at them, hey, let's start doing it online and send them to me.
And then it's like, start presenting them to me in this structure. And then it got to the point where I stopped even talking to them. They just would send them to me. I would review them. And it went from three hours round trip to do it to 15 minutes. This is Rob right here, you guys. This is the stuff. And to then actually shooting the show, then it was like, how can we make it more and more efficient? All right. So I started to fire off a lot more off the cuff stuff that you can edit in instead of doing the voiceover.
And then I took shooting the show for an hour, hour plus, and then do an hour of voiceover. I drove that all the way down to about 35 minutes. Then I said, hey, how do we take, can we take one clip out of every single one of these? Because we're only, we're shooting with six clips, but we're only editing four and five. And so we took a clip out of everything, drove the time down to 29 minutes. And so then it became, okay, you shoot two a day, let's shoot two a day before lunch.
Then it was like, okay, let's shoot three a day before lunch. Then it was like, all right, let's shoot six a day, three before lunch, three after. And then now I could get six done in a day. And then I could spread out when I shoot to where I only shoot a couple times a month. And boy, now I feel like it's back in my life. It's back in my rhythm. It's no longer taking energy. It's much more efficient to get prepped for. It's easier to shoot.
The energy's not gone because I'd shoot it so quickly that the energy's good, pop into the next one. But I just kept looking at way after all these different ways that I continued to optimize and optimize. And then now going into next year, I'm going to start shooting 336, okay? And I'm going to shoot eight a day. And so I was like, I don't want to give up any more time. Where can I save time? We have 15 minutes between the shows to change wardrobe. So if I eliminate two wardrobe changes in between the shows and 15 minutes at lunch, I get back that hour.
And now I can shoot 336 in the same 42 days, five hours a day as I did to shoot the 252 with prep time the night before and drive time there and back. That is 4% of my life. Before we start the interview with my next guest, just want to remind you all that you can subscribe to the show on YouTube or follow the show on Apple or Spotify. We have all the links in our show notes. You'll never miss an episode that way. Now on with the show.
Welcome back to Max Outt. I'm Ed Milet and I'm so excited to bring you the program today. The man to my left is literally one of the most interesting men in the world. And at least for me, I can tell you that for today, it's been something I've been looking forward to for a long time to pick this big brain of his. You probably recognize his face and most of you know his name. This is Rob Dyrdek. And this is a guy who at 16 years old dropped out of high school.
He founded a professional skateboarding league. He's been a professional skateboarder. He's got 21 Guinness World Records. He's a media stud. He's a rock star in the entrepreneurial space. He's a branding master. But most importantly for me, this is a guy who's a tremendous husband and a great father. And we're going to pick his brain about how he's accomplished all of those things here today. So thank you for being here, brother. Thanks for having me. I've seen it in video and now to experience what it's actually like to be here live.
It's so much more beautiful and remarkable than I could ever imagine. Thank you, man. I appreciate that. So usually when I interview somebody, they've accomplished something in their sport and we talk about that. Or they've accomplished something in business and we talk about that. The complexity of what you've done, I wonder, and it's probably even a good thing that you don't always just step back and go, wow, right? But the complexity of and how many times you've remade yourself. Because that lesson at 24, that lesson at 16, I think there was another lesson when you're preparing yourself, we're going to talk about later, for finding someone like Brianna, that whole thing.
See, I had this really weird thing happen. I'll tell you, when Max was six years old, I was at this car wash and this really nice guy I'd see there all the time on Saturday, an old guy, turns out he's about my age now, but at the time he was old to me. And just out of niceness, he says to me, he goes, hey, enjoy the six-year-old because when he turns seven, the six-year-old's gone forever. And when he turns seven, or when he turns eight, the seven-year-old's gone forever.
And you've got little kids, you know, man, they just keep becoming these different versions of themselves. And I remember saying back to the guy without trying to be disrespectful, I said back to him, I said, so when did that stop for you? And he just stared at me, kind of blankly, and he goes, I don't know, and I said, you should figure that out. And what I respect about you is that you have not settled, the 18-year-old version wasn't the same at 24, the 24-year-old man doesn't even resemble the 43-year-old or the 44-year-old or the 24-year-old, right?
It shifts all the time. I respect that about you. So that happens, and then you go on from there. We can't document your whole life. It'll take three hours. Let me say this to that too, right? Because I think I've heard you say before about how you're in pursuit of the vision of, you know, something to the effect of you're pursuing the vision of the man that you expect yourself to become, right? Something to that effect. And I would say when I finally shifted to that, that in that pursuit of that individual, I also knew that that individual was slowly changing with the experience that I was having pursuing it, right?
And it's not that you're pursuing something that's not attainable, it's with experience and knowledge and understanding of yourself, because you're on the journey just to master you, that the more you begin to master you, the more that ideal version of you begins to evolve too. So you're in this sort of relentless pursuit that's clear, that I think at some point it becomes fully optimized. The fully optimized version of yourself is who you will catch up with, like that won't forever be elusive. Oh my gosh, that's good.
And I think because we're so similar in that sort of idea, it's the moment I realized that no, this growth is actually one of your key attributes. Like embrace it and enjoy what you're able to achieve, but know that that's not part of your makeup. Like the relentless of pursuit is actually your makeup. Oh my gosh, brother. And that changed, it allows me to not, very difficult to look back and reflect, because I mean, I just enjoy the pursuit so much, you know what I mean?
Me too. I've heard you say about this too, you make me feel really good because although we're a little bit different personality wise, you're probably the most similar person to me that I've met maybe ever. And just that, it's even hard to describe, but we're both just so obsessed with this pursuit of growth and change and experiences in life. And one of the things I struggle with is my memory. And I know you do. So do I. I know. The gift and the curse. It's a gift and a curse.
I think maybe one of the gifts of it is, I don't remember all my failures that just hold me back and I keep telling all these old stories, but I really do have a hard time remembering things. In fact, when I get interviewed, the great gift for me when I'm interviewed is it forces some recall of memories I didn't have before. You have that too, right? What do you think that is? I don't know, but just talking it out, thinking about it with somebody else that experiences it.
I think it's more gift than curse. Now, it comes back to haunt you when you're trying to remember the details on certain things. And it jams you up a little. Where it jams me up at this state is I'm taking in and learning so much at a high level and then it pushes out stuff that I could really use again when I want to use it for another situation, if you will, especially in business. But it's also made me super conscious of stuff that I really want to know, that I want to remember and never forget, that I tell myself that as I get there, right?
Meaning when a major moment happens, you have to go, hey. In the engagement, getting wedding, children, like a moment with children. When I really, even just recently taking the helicopter to Catalina to celebrate my three year anniversary, I kept telling myself as we're flying over the city and look at the ocean, don't, just feel this. Remember this. This remember this so it's like I have to practice that and those lock in right? Yeah, that's why you guys if I started to try to list for you the amount of moments that he can't remember But also that have been amazing in his life some of you you just would literally it is what he said earlier It's many many many many many lives, right?
So I want to touch on some of them where there's lessons But I just I'm gonna spend most of my time in your brain and in your heart So but you go all the way from let's be honest you go from Robin big you got ridiculousness, right? You got all of the moments that happened on all of these shows to write fantasy factory like all of these different things It's just it's it's bananas. And so I'm gonna keep in mind fantasy factory was basically a moment generator You know what?
I mean from getting attacked by a shark to jockey and a horse for a race to like flip in a car for a Super Bowl Commercial breaking a world record jumping a car backwards like getting towed into a giant wave and almost dying like all these crazy crazy crazy highlight reel that no human being on the planet Earth has correct right is Did you just hear what he said? By the way, just just slow that down second Okay, a mauled by a tiger bit attacked by a shark.
You kissed a bear on the lips I think it's a bear right and then he's your one So I'm gonna just stay on that just for a second cuz like those are once-in-a-lifetime Moments you've had over and over and over again, right? So stay on that just Meanwhile kick an ass in business. Meanwhile founding a skateboarding It's just it's like man, you make me feel small, which is awesome, right? So and keep in mind, too Yeah, they are fully intertwined. What do you mean? I'm negotiating a deal a five-year like multi-million dollar mega deal with Nike right before like I got to hang up the phone and break a world record for jumping a car ramp to ramp 90 feet backwards, right?
for a giant Chevy integration deal that Chevy's going to do a deal for Being a part of our league while launching a complete new company It's like you're taking phone calls in between this sort of chaos and sort of all aspects of your life That was that was a six or seven year run of doing all this Insanity while doing all of your business and normal stuff inside it so that's maxing out these different areas the pun is intended right but like so there are people out here who use the Complexity of their lives as an excuse not to succeed in any one of them, right?
So oh god, I'm a dad and I've got my business and I got my you know Soccer league or whatever it is. How did you do that? So if you were to say here's one of the reasons how I can compartmentalize and win in different areas what would be one of the keys just sheer drive and and Relentless pursuit of success now the problem with that was is Here you are You know someone that can do anything you You end up you have the ability to do Anything so you end up doing everything then you end up kind of standing for nothing, right?
So you end up meaning so much to so many different people you you're not even sure what you stand for Like art is your passion business. Do you want to do stunts? Are you a TV guy? Like do you want to be the commissioner of your league? Do you like skateboard? Like what is like I had to stop and Realize that because my hope was if I just kept doing all this stuff one of them would show me the way Right. So and as someone that's so driven and whose gift is execution the moment you decide to do something You're gonna do it I'm gonna do a cartoon in a toy line like, okay I got a cartoon on Nickelodeon and a toy line in Walmart.
I got attacked by a shark to launch it I'm gonna do a new television show. I got this. I've read an article with Vinnie Devone. I'm gonna do this clip video show it's gonna be the biggest thing ever like like you end up doing all of these things and you basically Behind that there's 20 of them that aren't working that you're putting that same energy of running into the wall with right and and furthermore It's not leading anywhere since you're hoping one will determine what your future is, right?
and I stopped and and Yes, I would looked at myself as this highly conditioned stress athlete where you could you could put yourself under the deepest pressure and and you know take on 50 or 60 things at a time and operate smooth and happy and but it wasn't until I Looked deep within myself and decided what type of life do you actually want? It's easier to do when you're sort of in the midst of failure Totally, but you did it in the midst of success and so this is what it does, right?
it when I finally Transitioned to the the the next level right or the or the fully designed version, right? Which I'm on my way. I have to say I'm exactly two and one half years into Then I'll speak about it and it'll be what I'm known for and what we talk about right because since I'm in the middle of Transitioning in it when you look at at my body of work. It is like so all over the place You don't even it's so hard to like land on what it is because the stunt aspect it is is really interesting You know and being a professional athlete and then like oh you jump up and and oh now you're doing all these businesses And oh now you're doing all these businesses.
We're partners together and this super innovative amazing brand like like oh, but then no you're still Shooting nine episodes of television a week. You know what I mean in like you're still you know entering your 12 13th and 14th season on on Ridiculousness putting you at 10 years and 25 seasons and 500 episodes of television on MTV like it's Hard to put down like what does he really what would he be known for when really? You would know me primarily for MPV if you know business or you've had a conversation then you're like, okay This guy's like doing then yeah, but my goal is to be known for the life that I created the life that I lived in the and The way that I systematized it and built it That ultimately people could replicate in their own lives in the future Yeah, the example is gonna be bananas.
I actually admire the diversity of your success It makes it a lot of fun. I mean, it's like brother Come on, I mean and I'll tell you another moment to man when I after I got attacked by that shark Yeah, cuz I'm like, this is so dumb Like this isn't even gonna be good. Like why am I doing this? that's every stunt every stuff is like this isn't even that this is so dumb and afterwards like No one in the world But I remember swimming up off of the looking down on the on that boat and stopping as I was swimming up and there's like 50 sharks swimming around telling myself just look and Soak this into your mind because you will never be back right here, you know in and I have that To go along with the great photo of that like shark on my arm, you know That was a great conversation be sure to follow the Ed my let's show on Apple and Spotify links are in the show notes You'll never miss an episode that way Welcome back to max out everybody.
I'm Ed my let today's show is gonna be ballistic So I am I'm sitting next to the real-life dos Equis man One of the most interesting people I have ever met in my life This man has a resume that is too long to even start the introduction with today and we're gonna talk about that today like life Resumes but to start put it mildly. This is someone who started the company marquee jet He ends up selling that to warm and Warren Buffett and Berkshire Hathaway started a water company that he sold to coca-cola He's run a hundred miles in one day before he's a father of four he's married to one of the most successful female entrepreneurs in the country and Sarah Blakely the founder of Spanx and Most importantly for me He is one of the most giving and generous people with his time his information and his energy that I have ever met in my life And I I'm literally look at this.
I'm getting goosebumps because I've been really looking forward today. So everybody this is Jesse Itzler Jesse thanks for being here. Oh, thank you so much, man. I appreciate it. Have we had good conversations off-camera? Yes I wish we were recording the whole time So, you know the thing I didn't say too is I also think you're one of the greatest speakers in the world, too From the stage as well. So any of you looking for speakers? This is a guy that you ought to be talking to so you're gonna get a flavor for that today So let's help let's help some people.
Let's do it. Let's do it You have this thing that I think I think to the extent that someone has this thing I'm gonna ask you about before we get into how you end up getting your first client Which is the best story of all time? But but I think all successful people on some level and to the extent you are successful is the extent you have this thing Which is that you're willing to step into spaces you are ill-prepared for So it seems to me like you're willing to you kind of think like if I get my foot in the door Then I'll figure this stuff out, right?
Whereas what most people do and this is killing you, by the way I won't step into the door until I'm completely prepared which is a total fallacy Anyways as an entrepreneur right sure or wanting to become a rapper or have a music career or an artist or anything great If you're waiting for a threshold of I need to be totally prepared then I'll step in the door You will be on the other side of that door the rest of your life So talk about that you have this sort of thing about you.
You'll figure it out once you get in there Yeah, well first nothing happens if you don't get into the door So you have that you have to figure out how to get in the door, right? And I've always trusted the process that I'd be able to figure it out But like the common thread throughout all my journey as an entrepreneur in everything is I had no prior experience in anything that I did And for me, that was the greatest blessing because for me it meant rip up the playbook No one taught me how to do it So the whole industry was operating the same way and I always say to my employees Sarah my wife does the same thing you know if no one taught you how to do your job, how would you do it like if you ripped up the playbook and You said like how would I treat my customer?
How would I go after and pitch this? That's where innovation comes from everybody else in the space They were doing the same playbook all the brochures look the same and we didn't know anything. We didn't know anything So for us, it was a greatest blessing. So I think experience is overrated. It's important, but it takes so damn long You know and like if I if we would have waited to get three years on on the front on the line and this there Have been four other jet companies and we would have never have done it.
So Wow, that's so true. You got to start the process as an entrepreneur I think like the number one thing is start you never have it all figured out. It's never the right time You never have enough experience But if you let that slow you down until you have it's the right time and the right experience Come on, it's the world's like the world's so fast So you're telling me you did not know a lot about the rap game before you get it You didn't know a lot about the the writing lyrics game before that You didn't know a lot just listen to everybody didn't know a lot about the Coconut water business before you get into the jet business where you got it or the NBA before you got in it I would say nothing literally.
I would say not a lot. I would say nothing. It's incredible Yeah, and look, you know, I was fortunate You know, I we were able to as soon as we were able to afford to bring in people that you know more We were able to scale it and you know, but we started everything very small You know, we always thought really big and once we got momentum We were able to ramp it up super fast The only way that I could really find, you know I had to go with wealthy people were and I heard about this conference called TED in Monterey, California when they were first starting out That was attracting all these tech guys and well-off folks, etc So my partner's like you got to go to the TED conference in Monterey, California So I had I think I connected through Chicago into LA it's a five-hour car ride to Monterey, California It was a 16-hour journey and I get there and as soon as I get there everybody it's like Fort Knox I didn't have a credential to get in so they didn't you couldn't go anywhere near the conference So I'm like man, I just flew 16 hours.
I can't go in. I'm so frustrated But it smelled like there was a sale there somewhere So I'm like let me go into the little coffee shop over here and try to like figure this out And I'm sitting in the coffee shop and about 20 minutes into my sitting there kind of like thinking God how am I gonna do this a Wave of people with credentials come in and they're ordering lattes and muffins And I realized that they must be on coffee break from in between speakers at the tech conference So they're all in lattes and muffins lattes and latte and muffins So the next morning I show up at 5 o'clock first one there as soon as they open and I buy every single muffin I control all the muffin inventory in Monterey, California I bought every muffin and when the first wave of folks come in, you know They're like come up of a latte in a muffin Like you can have a latte but we're out of muffins and as they would walk out I would say excuse me I over actually I have the muffin with my office here.
We have all the muffins. Would you like a muffin? No, no No, yeah, what do you do next thing? You know, I'm in a conversation with someone he's like and he said he asked me what I did and I said well, I have a private jet company called marquee jet and Guy who just sold this company called half comm to eBay and he said well, I'm actually interested in a private jet Would you mind if I have a sit down and talk to you about it?
And I was like Absolutely. Yes, like please sit down. You can have two muffins and we started talking and here's what's interesting And here's how I built my career He ended up being my first customer and But he was the key because I serviced the hell out of him Anything he wanted carried his bags if he was going to Mexico shock and awe. Here's a book of places. Here's a reservation Here's where you can snorkel like that's not the business. I'm in. Yes. I provide time on jets.
No That's what everybody else was doing. This is what we're gonna do here. I heard so your family's going Here's a floaty thing for your two-year-old and they would get that and I just serviced him. How was the trip? Can I help you hear your bags? And he was my source of referrals There you go. And then the next guy came in same system Same thing same thing same thing and what was interesting about marquee jet Wow, you know It wasn't that we built this amazing company, you know, we it was an amazingly successful venture and But that's that wasn't the gold for me were the people that we flew because we fought we flew 4,000 of the who's who of Entrepreneurs CEOs athletes entertainers and I was like wow here I am.
I'm 30 years old I was obsessed with meeting these people and learning about their daily routines So what I would do is I would say like every conversation was like what time you get up? What do you eat? How do you spend your time? How do you live rich? How do you do this? What's a vacation look like like what and I would take all these habits from these winners at the highest level level and start to incorporate them in my life. And the things that worked, stuck.
And the things that didn't, I got rid of them. And over time, built this system, you mentioned in the beginning, like your life resume, built this system that works for me. And as I've evolved, now I have four kids, my system evolves, because I can't have the same system as single Jesse, 40 years old and no kids, where I have the freedom to do what I want. Now I have way more responsibilities, with my family, so the system evolves. So that was the gift. Wow, see for me, for someone listening to this, and I already know what they're thinking, this is literally like an inside peek to like an absolute master class of how to do these things right here, everybody.
And I just want to illustrate two points you made, and I want to make sure that I say them correctly. The first thing is, is that all of the most successful entrepreneurs I know, and obviously, you're at the top of that list, because there's been multiple wins. The reason I want you all listening to what Jesse covers, and his social media, and his content, is because he's not only a mega successful entrepreneur, and also successful as a father, successful as an athlete of sorts, successful as an author, he's also had multiple wins.
In other words, it wasn't a one-hit business wonder. This is a formula that has worked for him that he's replicated into many different business ventures. And you said something brilliant. The unique thing for the ones I see, is they create an experience for their customers that is completely different than everybody else. I don't care if you're a personal trainer at a gym, you own a dry cleaners, or you own a jet brand. It's the experience, because if they don't enjoy the experience, it's not mind-blowing, they're not going to refer you to anybody, and your business can't go viral.
It can't multiply, correct? I always ask myself this one question. Would I recommend myself as fill in the blank? Would I recommend myself as a dad? Would I recommend myself as a business partner? Would I recommend myself as a coach? Would I recommend myself as a boss? And if the answer's no, why? Like why? Why wouldn't I recommend myself? And I always tell people, people call up, like my kids are going to their first job, what would be the one piece of advice? Make yourself irreplaceable.
If you have that relationship with the customer, if you're so important, you're incredibly valuable. Wow, that's brilliant. And, but it's true. And I ask myself a lot of questions. And that's one thing I always ask myself. Like, you know, if I go, let's say I go sideways with someone for some reason. Just, I don't very often. But if I do, would I recommend myself? What did I do? And very often, you know, it's, I'm okay with it. And if it's something that I did, then I want to get in front of it and apologize or address it internally so it doesn't happen again.
You mentioned something about success. And, you know, everybody has multiple definitions of success. If you ask 100 people, you might get 100 answers. But you touched on something that I think is important to the listeners. And to me, I have a lot of different definitions. Success isn't being good in one bucket. It's not about, like, I made all this money. You know, and I know, whoa, it's easy for you to say. No, success is not about being good in one bucket. It's about being good in all the buckets.
All the buckets. It's about being a good dad. It's about being, you know, good to your employees. It's about giving back in the charity bucket. It's about doing the right thing when you do it. It's about standing up for something that you see is wrong. That's success. When I see people that are mega wealthy, they're just fucking wealthy. No, they're just wealthy. That's not what it looks like. And you don't have to be wealthy. If you're struggling in one area, you can still be good in all the other areas.
You can't spiral down because success, the way you look at it, isn't happening. Well, then go be successful in the other buckets and fill up your plate. And what it does, too, by the way, like I can feel you coming at me with that because you feel so strong about it. Your physiology changed, too. But what also happens is when you, and you talk a lot about this, but when you get wins in other areas, you get life momentum. And people just, I did a training on this the other day, but like you're, to me, I look at you.
I go, okay, look. The thing he said about associating with these people and their habits, I didn't have a jet card company, but I joined a club where I could meet these kinds of guys. What is your schedule? What's your workout routine? How do you eat? What do you think about? How do you talk? Your habits, you get me all fired up. Everything comes around your day. You're talking, we're talking about all these successes. They took years. Years. I remember walking into the president of Coca-Cola about the Zico thing.
He's like, it takes eight years to build a brand in this country. Of course, there's get rich quick things and now it's a little faster, but it takes time. But what the foundation of that is your daily habits. It's creating winning habits, winning routines, and a winning mindset. That's the formula. It is. There's no way around it. It doesn't happen without that. One of the unique things for me, because I completely agree. One of the things that's unique about you and I is we both will be creating this content for a while and then when we looked at each other's stuff, we're like, my God, we so believe the same things.
We say it a little bit differently, but we so believe the same things. One of the unbelievable things about social media or podcasts like this is that you kind of can peek in to what you had at Marquee Jets doing this. If someone follows you on Instagram or follows myself, you get access nowadays to something you and I never had. You can get access daily to some of the most successful entrepreneurs in the world or fitness people or parents or people of faith or whatever your area is through digital connection now.
It's not the same as live, but it's incredible the information you can tap into now. You are my virtual mentor. No, you are. I mean, I'm in tune to what you say. It resonates deeply with me. You're in it for the right reasons. There's a lot of reasons why the things you say really have stickiness with me, but to millions of people, you're a virtual mentor and that's exactly your point. We didn't have that growing up. Our mentor was my dad and anyone in my small town.
Yeah, me too. Don't you think part of your life, Jesse, you've got some life momentum going though, right? I mean, the journey is, I think it's the most, I mean, you're a young man, but I think it's the most remarkable journey of anybody I've talked to because of the breadth of different areas. It's just bananas to me. So let's even move out of one for a minute. Let's go to another thing because I just would love the formula because you talked about the formula. So you have these wins in business, which we'll talk about more of them in a minute, but then you go, I'm gonna go run ultramarathons.
These guys run 100 miles in a day. There's some stat, like 36,000 miles you've run in 25 years, is that right? Yeah. What, like, do you hear that? It's just consistency though. I know the number's big and I'm proud of it, but it's, you know what, it's just part of my lifestyle. So again, we talk about daily habits. I have a very, very unique lifestyle that's worked for me. I only eat fruit until noon. I've been doing that for 27 years, unwaveringly. Happy to talk about that.
I run every day. Why? Because it's all about energy. You use more energy to digest food than everything else you'll do in your life combined. You'll eat about 70 tons of food in your lifetime, and to digest all that food takes a lot of energy. So if you could streamline your digestion and use less energy for digestion, you'd have more energy to have a vibrant life, to deal with infection, disease, and I have boundless energy. I mean, knock on wood. You have boundless energy, and by the way, here's how real this is.
When he showed up at my house today, it's like someone's dropping off food, right? Like, he's that meticulous about what he's gonna put into his body. I also enjoy on your social, by the way, the tips he gives on Instagram about the different things that are in some of the foods we eat that harm us so badly, too. Think about this. I'm gonna tell you why it's so important to me. Let's say you're a billionaire, okay? You have a billion dollars. You got the helicopters, the farm, Laguna.
You got all this stuff. You own sports teams and everything, and you're on a beautiful island in Hawaii with nine Victoria's Secret models feeding you grapes, Ed, and massaging your feet, and life is good, except you got a sore throat, and every time you swallow, it kills. The house, the planes, the masseuses, the grapes, none of that matters. All you wanna do is get rid of your sore throat. That's how important health is, and there's a famous quote. If you have health, you have hope. If you have hope, you have everything, so nothing means anything if you don't, so I take it very, very, very, very, very seriously.
I don't play games with that. I don't think you play games. Well, actually, it's funny. I think you actually, life has sort of been this game to you that you're winning, but I just gotta understand something, man. You do things now, and I just think you kind of take them for granted. It's the same for me. If someone repeats back to me some accomplishment I've had or something I've done, I don't even know how I feel about it. It's weird, right? I'll tell you how I feel about it.
I don't care about it. We have an audience that wanna know the story, and I'm happy to share it if there's value, but the way I look at my life, I'm 50, I'm about to be 51. You talk about this all the time. The average American lives to be 78, so that means I have 27 summers left if I'm average. All the past stuff, that's done, man. My life is this window, 51 to 80. That's it, and I wanna do this much shit in this much amount of time, so I have to be mega efficient.
I have to focus on the things that I wanna do with the people I wanna do them with, and I gotta eliminate the other stuff. So the past, when people talk about it, it's like, okay, but who cares? Do you care that the Dallas Mavericks won the championship a couple years ago? I could care less. No, this is the window. Yep. Mr. President, my company told me of the explosion on our rig. On October 2nd. Causing massive water displacement and triggering a tsunami. They all heap the blame on me.
Tom Cruise is. Digger got us into this mess, and Digger's gonna dig us out. From the director of Birdman and The Revenant. What would happen if I stopped doing it? You'd starve, you'd freeze to death, that's what. With great power comes great deniability. I'm not the first nanny. Digger, see the trailer online. Only a few years, October 2nd. Rated R, under 17, not a minute without parent.