Facebook Pages can post only two hyperlinks a month for free, and posting more requires a paid Meta One subscription starting at $49.99 a month.
Zoom in: The $49.99 Meta One Advanced plan allows eight hyperlinks in posts or reels. The $499 Max plan lifts the limit entirely, according to NPR's The Indicator from Planet Money.
- "Facebook achieving absurd new heights of enshittification," wrote Ashley Gullen, who runs a game design company, in a post on the decentralized platform Mastodon.
The big picture: Attention is the product on a social platform, and an outbound link sends a reader somewhere else. Every link a Page posts shortens the time Meta can package and sell to marketers.
- "Attention platforms use content to get consumers to spend time on their platform and sell marketers the ability to expose these consumers to messages," wrote David Evans, managing director at the consulting firm BRG.
The backstory: Instagram has made links awkward for years, confining them to profile bios or a dedicated story button. Nieman Lab published an analysis in April 2026 concluding that posting links hurts news publishers on X.
Between the lines: The change converts a free distribution channel into a subscription line item. A Page that posts three links in a month now faces the same monthly bill as one that posts eight.
Why it matters: Any business, publisher or creator that has been using a Facebook Page to send readers to its own site now pays for the privilege, or rations itself to two links every 30 days.
What's next: Operators who depend on referral traffic will have to price the subscription against the clicks it actually returns, and weigh moving link distribution to email, search and platforms that still carry links free.
