Ouro IPO Paused, Misnamed Disorder, and Rich Roll's Endurance Rules

You improve every day.

September 30, 2026 1% Better

September 30, 2026

Good Morning. Oura was hours from pricing its IPO. Then it walked away from a $15 billion valuation. Plus, the Otterbox* origin story , alien radio burst, and settling the MJ vs LeBron debate for good (forwarded this email? Join 523k readers ).

Yesterday’s most clicked link : This Lego head ski mask looks legit

TOP STORY TODAY

Oura Pauses IPO

The smart ring maker Oura postponed its Nasdaq listing yesterday, hours before shares were set to price. The company said demand was strong but the IPO market was too uncertain, and gave no new date.

The offering would have raised up to $2.2 billion and valued Oura near $15 billion. Most of the shares on offer, 36.5 million of 50 million, were being sold by existing investors rather than the company ( best smart rings of 2026 ).

Oura says business is fine: 5.7 million paying members, up from 5 million in June, and revenue expected to grow 90% this year. It's the third large IPO postponed or withdrawn in three weeks. Where the $2.2 billion would have gone .

Wrong About ADHD

A psychiatrist argued this week that attention deficit may be the wrong name for ADHD . The core difficulty, he writes, is staying engaged with a task over time, not filtering out distractions in the moment.

A large study published last December supports the idea. Researchers scanned nearly 12,000 children and found that stimulants changed brain networks tied to alertness and reward, while the attention networks showed no detectable change ( ADHD from 1997 to 2018, chart ).

The practical read: the drugs appear to make dull tasks register as more worth doing, rather than sharpening focus directly. That may also explain why people who struggle with lateness, boredom and frustration go undiagnosed, since none of it sounds like attention. The study behind the argument .

Alien Aurora?

Astronomers picked up radio bursts coming from a planet 63 light-years away, the first time such a signal has been traced to a world outside our solar system rather than its star.

The bursts point to an aurora, which means a magnetic field. Earth's runs about 0.5 gauss and Jupiter's reaches 14. This planet's measures at least 1,250, making it the first magnetic field ever measured on another planet.

Magnetic fields shield atmospheres from being stripped away, which is part of why Earth can hold onto life. The planet itself is a gas giant with no surface, but the technique could eventually be pointed at smaller worlds. The researchers' paper .

TOGETHER WITH OUTSKILL

Master GPT-6 ASTRA in just 3 hours (for $0)

Everyone's talking about ChatGPT-6 Astra right now. Very few people can actually use it for anything beyond a party trick.

That's the gap that decides who wins this year.

We're three quarters in. If "I'll upskill in AI" is still sitting on your list, you have one quarter left to do something about it. Your competition stopped watching reels about AI months ago and started using it at work every day.

Introducing the 3 Hours AI Tools Workshop , a live session that cuts through the noise and teaches you the ins & outs of the GPT-6 ASTRA and 15 most powerful AI tools right now, exactly which one to reach for depending on the job: research, writing, design, data, code, automation.

Not just this, but they will also teach you how to build your own AI Co-Worker that literally works 24/7 even while you’re asleep.

In the 3 hours inside, you will learn how to:

  • Pick the right tool for the right use case instead of drowning in options
  • Turn AI into a research and analysis engine that works like a full-time assistant
  • Build apps, dashboards and workflows with zero coding Wire tools together so work gets done while they're doing something else

Best part? You also get bonus sessions after the main workshop, going deeper on the workflows most worth stealing.

🗓️ This Saturday at 10 AM EST 🕜 3 hours live + bonus sessions 💸 Worth $395. Completely free.

Save my free seat .

Please support our sponsors!

TODAY’S LIFE ADVICE

Lessons From 20 Years of Endurance Training

Rich Roll didn't get fit until 40. He went on to finish the 320-mile Ultraman and five Ironman-distance triathlons on five Hawaiian islands in under a week.

Then, last year, a spinal fusion took it all away. He ran his first continuous mile a year after surgery. What he's learned coming back:

  • Stop comparing yourself to your old self. Measuring against who you used to be, or who you think you should be, is wasted energy. Own where you are and build from there.
  • Slow down to get faster. Most endurance work should feel too easy. The engine is built at low intensity, not by going hard.
  • Technique beats conditioning. No amount of fitness fixes a wasteful stroke.

Watch a full training day with Rich Roll .

Tim Ferriss' Cold Email Playbook

Most cold emails fail before they're even opened. Ferriss breaks down exactly why and how to fix it.

  • Subject line: lead with mutual connection, then credibility stat
  • Open with Mr./Ms. Always. "Yo Ferriss" gets auto-archived
  • Include 1-2 lines on who you are. No scavenger hunts
  • State your ask clearly. Vague = deleted
  • Close with zero entitlement. One follow-up max, after a week

Your cold email is an audition for everything that follows.

Watch this 13-minute video.

TRENDING

5 Stories

▲ OpenAI launched always-on agents that get their own cloud computer and connect to 4,000 apps | Everything else announced at DevDay

▲ Tennessee set to execute a woman today for the first time since 1820 | Why her lawyers say age should have mattered

▲ OpenAI's founders once drew up a plan to auction rights to future AGI to governments | The feud that split AI in two

▲ Your medical records could become searchable by federal AI under a plan floated this week | Attendees who raised privacy concerns

▲ Boeing won a $20 billion Navy fighter contract, giving it both sixth-generation jet programs | Why that's effectively a monopoly

TOGETHER WITH OTTERBOX

Strong Enough for Nature. Built for Everyday.

In 1991, a Colorado toolmaker named Curt Richardson built a waterproof box in his garage so his gear would survive the river. His wife named the company after the animal with fur that repels water (they'd also considered Hammerhead Case and Seal Box).

Decades later, the boxes became cases. The Defender Series Pro carries 7X military-standard drop protection with port covers against dust and dirt. The Sole Series takes 5X with a nylon back and a bungee for your keys. The Lumen and Commuter Series stay slim at 3X.

New for iPhone 18 Pro and 18 Pro Max — all MagSafe compatible.

Shop the new OtterBox lineup.

Fun Links

Stephen A. Smith on MJ vs. LeBron [ Video ]

Are gas pumps shorting customers? [ Video ]

Free activities for kids in October [ List ]

Rent a movie theater for just $99 [ Video ]

A detail you missed in Nolan’s Odyssey [ Video ]

Hack to win the claw machine every time [ Video ]

Your first bag of small batch coffee is free [ Partner* ]

Grow your audience and revenue : Join brands like AG1, Hims, BetterHelp. Reach +500K ambitious professionals who open 1% Better every morning. Apply here .

  1. 1% Better
  2. Work
  3. Ouro IPO Paused, Misnamed Disorder, and Rich Roll's Endurance Rules