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Newest My First Million episode: How to find and exploit the "glitch" that... (October 7, 2026). Key takeaway, summary and previous episodes from 1% Better.
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How to find and exploit the "glitch" that can make any business take off
My First Million · Published · 1h 3m
Key takeaway
Today, list one problem you personally experience and identify the smallest group already showing strong demand for a solution - even if it is only 1% of the market. Then find one underpriced or neglected attention channel where that group gathers, and run a cheap test. The goal is not immediate scale; it is to establish a “beachhead” that gives you real customer data, conversion signals, and a foothold from which to improve.
Episode overview
Jeff Harman explains how he built marketing campaigns and Angel Studios by finding “glitches”: overlooked pockets of demand, emerging distribution channels, and unconventional ways to earn attention. He traces this approach from Orabrush’s early YouTube ads to crowdfunding The Chosen, building values-based entertainment, and using AI to accelerate internal product experimentation.
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